Shoppable Videos: Revolutionizing Online Shopping - with Eitan Koter
Release Date: 04/07/2025
Brand DNA for eCommerce Growth - with Peter Wilken
eCommerce Marketing Podcast
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson speaks with Peter Wilken, known as the father of brand DNA. They discuss Peter's 4Ds brand-centered management approach, the evolution of marketing from traditional to digital, the intersection of personal and corporate branding, and the future of brand management in the e-commerce space. Peter emphasizes the importance of understanding brand DNA and how it can guide businesses in creating meaningful connections with their audiences. Key Episode Takeaways: Peter Wilken is known as the father of brand DNA. The 4Ds...
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Grow to 200K Subscribers Using Email and SMS - with Jesse Kay
eCommerce Marketing Podcast
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson chats with Jesse Kay, founder and CEO of Vyber Media, about the proven strategies behind building, scaling, and monetizing an email and SMS list to over 200,000 subscribers. Jesse shares how he launched his first podcast at 16, built his agency from the ground up, and now helps 8- and 9-figure brands achieve profitable digital growth. The conversation dives deep into common mistakes brands make with list-building, how to implement self-liquidating funnels, and a real-world case study where a welcome series alone drove over...
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Red Flags to Watch When Hiring Agencies - with Behdad Jamshidi
eCommerce Marketing Podcast
In this episode of the E-commerce Marketing Podcast, host Arlen Robinson speaks with Behdad Jamshidi, founder of C Jam Marketing, about the critical aspects of hiring marketing agencies. Behdad shares his journey from engineering to marketing matchmaking, emphasizing the importance of understanding agency backgrounds, identifying red flags, and assessing one's own marketing needs. The conversation also delves into the impact of AI on marketing strategies and the evolving role of agencies in a rapidly changing landscape. Key Episode Takeaways: Behdad Jamshidi has vetted over 1,000 marketing...
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Hyperscaling Facebook Ads for eCommerce Growth - with Manel Gomez
eCommerce Marketing Podcast
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Manel Gomez, a meta ads specialist with extensive experience in scaling Facebook ads for eCommerce brands. Manel shares his journey into the world of eCommerce advertising, detailing how he transitioned from economics to marketing and eventually specialized in Facebook ads. He discusses innovative strategies such as manual overbidding and intraday scaling, which have proven effective in maximizing ad spend and driving sales during peak times. Manel emphasizes the importance of understanding Facebook's auction...
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The SEO and Social Formula For Selling - with Nick Kraus
eCommerce Marketing Podcast
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews Nick Kraus, founder and CEO of Krause Marketing. They discuss Nick's entrepreneurial journey, the importance of digital marketing strategies for e-commerce, and the significance of a content calendar as outlined in Nick's book, The Shark Bite Method. The conversation also covers common pitfalls in digital marketing, future trends influenced by AI, and essential tools for e-commerce businesses. Nick emphasizes the need for consistency and strategic planning in marketing efforts to achieve success. Key Episode...
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The Walmart.com Seller Blueprint - with David Milstein
eCommerce Marketing Podcast
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson speaks with David Milstein, co-founder of SellCord, about the evolving landscape of Walmart's e-commerce platform. David shares his journey from IT to e-commerce, the advantages of Walmart's fulfillment services, and how sellers can effectively advertise on the platform. The conversation also covers the differences between Walmart and Amazon in terms of seller experience, common mistakes to avoid, and future trends in Walmart's advertising strategies. Key Episode Takeaways: Walmart is rapidly growing as a competitive...
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Automating Ad Creative with AI - with Satej Sirur
eCommerce Marketing Podcast
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Satej Sirur, CEO of Rocketium, about the transformative impact of AI on ad creatives. They discuss Satej's journey from Microsoft and AWS to founding Rocketium, the challenges brands face in ad creation, and how AI tools streamline the creative process. The conversation highlights real-world applications, such as Colgate's experience with Rocketium, and explores the future of AI in creative production. Key Episode Takeaways: AI is fundamentally changing how brands create ad content. The need for multiple...
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Using Financial Data to Drive eCommerce Profitability - with Adam Callinan
eCommerce Marketing Podcast
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Adam Callinan, founder of Pentain, about the importance of financial data in driving eCommerce profitability. Adam shares his journey from co-founding Bottlekeeper to creating Pentain, emphasizing the need for brands to leverage financial insights for better decision-making. They discuss the impact of pricing strategies, the dangers of discounting, and the significance of understanding ad budgets. Adam highlights common blind spots among brands and the future of intelligence tools in eCommerce, advocating for...
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The Secret to Explosive Growth on Amazon - with Daniela Bolzmann
eCommerce Marketing Podcast
In this episode of the E-commerce Marketing Podcast, host Arlen Robinson interviews Daniella Boltzmann, founder of MindfulGoods.co, who shares her expertise in Amazon optimization. Daniella discusses her journey in marketing, the importance of focusing on specific services, and introduces her three-step 'Buy Now' method designed to help brands triple their sales on Amazon. She emphasizes the significance of effective product listings, high-quality imagery, and understanding customer needs. The conversation also covers common pitfalls brands face when optimizing their Amazon listings and...
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Winning with Paid Ads on TikTok - with Nikki Lindgren
eCommerce Marketing Podcast
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Nikki Lindgren, founder of Pinnock Digital, about the booming landscape of TikTok advertising, particularly for beauty brands. They discuss Nikki's journey to founding her agency, the importance of authenticity in marketing, and the strategies that lead to successful TikTok campaigns. The conversation also covers common pitfalls brands face in TikTok advertising and the creative approaches that can enhance ad performance. Nikki shares insights on the evolving nature of influencer partnerships and the...
info_outlineIn this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Eitan Koter, co-founder and co-CEO of Vimy, a leading video commerce platform. They discuss the evolution of video commerce, the impact of shoppable videos and live shopping on e-commerce, and the importance of creating engaging content that drives sales. Eitan shares insights from his extensive experience in the industry, including the significance of community building and the role of emerging technologies like AR and VR in shaping the future of commerce. The conversation highlights practical strategies for brands looking to leverage video for increased customer engagement and sales.
Key Episode Takeaways:
- Video commerce is the next iteration of e-commerce.
- Shoppable videos allow direct purchases from within videos.
- Community building is essential for driving sales.
- Emerging technologies like AR and VR are transforming commerce.
- Short form videos can lead to significant ROI.
- Authenticity in content creation fosters customer loyalty.
- Educational content is crucial for brand awareness.
- Live shopping events can yield high conversion rates.
- Video is a powerful tool for emotional engagement.
- Consistency and experimentation are key to success.
For show transcript highlights, past guests, and more, visit: https://www.ecommercemarketingpodcast.com
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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