eCommerce Marketing Podcast

The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.

Brand DNA for eCommerce Growth - with Peter Wilken 07/07/2025

Grow to 200K Subscribers Using Email and SMS - with Jesse Kay 06/30/2025

Grow to 200K Subscribers Using Email and SMS - with Jesse Kay In this episode of the eCommerce Marketing Podcast, host Arlen Robinson chats with Jesse Kay, founder and CEO of Vyber Media, about the proven strategies behind building, scaling, and monetizing an email and SMS list to over 200,000 subscribers. Jesse shares how he launched his first podcast at 16, built his agency from the ground up, and now helps 8- and 9-figure brands achieve profitable digital growth. The conversation dives deep into common mistakes brands make with list-building, how to implement self-liquidating funnels, and a real-world case study where a welcome series alone drove over $400K in revenue. Key Episode Takeaways: Jesse Kay started his entrepreneurial journey by launching a podcast at 16 and now runs a successful performance marketing agency. Email and SMS remain highly profitable channels—especially when properly integrated. Many brands, even large ones, fail at basic setup steps like correct form integrations and automation triggers. Using a multi-step popup form can significantly increase opt-ins. Segmenting your list by engagement and product interest dramatically improves deliverability and conversions. Automations like welcome series, cart abandonment, and post-purchase flows can drive 40%+ of email revenue. Brands can build a 200K+ list cost-effectively without relying heavily on paid ads. Consistent email sends—especially to your most engaged subscribers—are critical for staying top-of-mind. SMS should be used in sync with email to create a cohesive customer experience. Jesse’s case study: Grew a sporting goods brand’s list to 146K subscribers and $400K+ in welcome flow revenue using Facebook lead ads and smart automations. For show transcript highlights, past guests, and more, visit: Or on YouTube at: Twitter: Facebook: Instagram: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review. /episode/index/show/ecommercemarketingpodcast/id/37220640

Red Flags to Watch When Hiring Agencies - with Behdad Jamshidi 06/23/2025

Hyperscaling Facebook Ads for eCommerce Growth - with Manel Gomez 06/16/2025

The SEO and Social Formula For Selling - with Nick Kraus 06/10/2025

The Walmart.com Seller Blueprint - with David Milstein 06/03/2025

Automating Ad Creative with AI - with Satej Sirur 05/26/2025

Using Financial Data to Drive eCommerce Profitability - with Adam Callinan 05/19/2025

The Secret to Explosive Growth on Amazon - with Daniela Bolzmann 05/12/2025

The Secret to Explosive Growth on Amazon - with Daniela Bolzmann In this episode of the E-commerce Marketing Podcast, host Arlen Robinson interviews Daniella Boltzmann, founder of MindfulGoods.co, who shares her expertise in Amazon optimization. Daniella discusses her journey in marketing, the importance of focusing on specific services, and introduces her three-step 'Buy Now' method designed to help brands triple their sales on Amazon. She emphasizes the significance of effective product listings, high-quality imagery, and understanding customer needs. The conversation also covers common pitfalls brands face when optimizing their Amazon listings and highlights real-world success stories from brands that have implemented her strategies. Key Episode Takeaways: Daniella Boltzmann is a leading expert in Amazon optimization. The 'Buy Now' method consists of three key steps: getting found, getting clicked, and converting sales. Brands often struggle with converting traffic into sales despite driving significant traffic. High-quality images are crucial for capturing customer attention on Amazon. AI can be effectively used to create product images, but quality must be maintained. Many brands mistakenly copy their Shopify listings directly to Amazon, which can lead to poor performance. Understanding customer questions is essential for effective product imagery. Successful brands often see significant sales increases after optimizing their listings. It's important to focus on quality over budget when creating product images. Learning to sell on Amazon can be done through simple reselling strategies. For show transcript highlights, past guests, and more, visit: Or on YouTube at: Twitter: Facebook: Instagram: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review. /episode/index/show/ecommercemarketingpodcast/id/36532915

Winning with Paid Ads on TikTok - with Nikki Lindgren 05/06/2025

Transforming E-commerce with Performance Optimization - with Sarah Gallagher 04/28/2025

Unlocking AI's Potential in Marketing - with Zainulabedin Shah 04/21/2025

How to Make Your Brand Stand Out - with Stewart Cohen 04/15/2025

Shoppable Videos: Revolutionizing Online Shopping - with Eitan Koter 04/07/2025

Unlocking the Power of AI in Social Media Marketing - with Kelly Resendez 04/02/2025

Unlocking the Power of AI in Social Media Marketing - with Kelly Resendez In this engaging conversation, Arlen Robinson and Kelly Resendez explore the significance of authenticity in business, particularly for women entrepreneurs. Kelly shares her journey and insights on how to empower others through an abundance mindset. They discuss the importance of aligning purpose with profit, attracting and retaining customers through online events, and the common pitfalls in event promotion. The conversation emphasizes the need for clarity in target audience and the value of building authority and influence in the e-commerce space. In this conversation, Kelly Resendez and Arlen Robinson explore the importance of communication mastery in business, the future of events in e-commerce, and the impact of technology on customer engagement. They discuss how leaders can leverage education to enhance brand value and the necessity of human connection in a digital world. Kelly shares insights on self-sabotage among business owners and emphasizes the need for continuous improvement and adaptation in a rapidly changing environment. Key Episode Takeaways: Empowering women entrepreneurs is a key focus for Kelly Resendez. Authenticity in branding is increasingly important for consumer trust. Aligning business purpose with profit leads to greater success. Understanding your target audience is crucial for effective marketing. Adding value should be the primary goal of online events. Establishing clear goals for events can guide success. Common mistakes include complicating the registration process. Leveraging partnerships can enhance event attendance. Flexibility and willingness to pivot are essential in marketing. Building authority and influence is vital for e-commerce success. You have to continuously get better at communication. Mastery in communication can significantly impact business success. Leaders should focus on communication mastery to enhance their influence. Education can be a powerful tool for brand value enhancement. The future of events will leverage technology for better engagement. Human connection remains vital despite technological advancements. Self-sabotage is a common issue for business owners. Pickleball exemplifies the social aspect of community building. Customers expect immediate answers and engagement. Investing in personal development is crucial in a changing job landscape. For show transcript highlights, past guests, and more, visit: Or on YouTube at: Twitter: Facebook: Instagram: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review. /episode/index/show/ecommercemarketingpodcast/id/35979660

Transforming E-commerce: The Key to Optimization - with Matthew Stafford 03/24/2025

Mastering Email Deliverability in 2025 - with Israa Alrawi 03/17/2025

The Future of Multi-Channel Selling - with Chris Timmer 03/10/2025

Unlocking the Non-Conscious Mind in Marketing - with Dr. A.K. Pradeep 03/03/2025

Unlocking the Non-Conscious Mind in Marketing - with Dr. A.K. Pradeep In this engaging conversation, Dr. A.K. Pradeep, a pioneer in applied neuroscience and AI, shares insights into how understanding the non-conscious mind can transform consumer behavior and innovation. He discusses his journey into neuroscience, the importance of appealing to the non-conscious mind in marketing, and the framework of desire that drives consumer decisions. Dr. Pradeep elaborates on the six dimensions of desire that influence purchasing behavior, emphasizing the need for novelty, familiarity, and trust in consumer products. In this conversation, Dr. A. K. Pradeep discusses the intersection of neuroscience and e-commerce, emphasizing the importance of cognitive fluency, belonging, and self-esteem in consumer behavior. He explores how brands can create desire through effective messaging and branding strategies, and highlights the potential for healthcare companies to market good habits. The discussion also touches on the therapeutic aspects of art and the role of generative AI in healthcare. Dr. Pradeep concludes with a personal insight into his practice of the Indian warrior mace, showcasing his multifaceted interests. Key Episode Takeaways: Dr. Pradeep's journey into neuroscience began with a pivotal moment at Coca-Cola. The non-conscious mind is responsible for 95% of consumer decisions. Companies often focus on conscious marketing strategies, missing the non-conscious appeal. Understanding consumer desires requires a framework that considers memory structures. Desire can be stimulated through six key dimensions: novelty, familiarity, and trust. Neuroscience can provide insights into effective marketing strategies. E-commerce companies must act quickly to persuade consumers in milliseconds. Trust can be built through science and celebrity endorsements. Innovative product features should align with consumer memory structures. The importance of novelty in maintaining consumer loyalty. Cognitive fluency is crucial for consumer trust. The rule of threes simplifies decision-making for customers. Belonging and self-esteem are powerful motivators in marketing. Desire is a key element in branding and consumer engagement. Healthcare marketing can focus on promoting good habits. Generative AI can enhance therapeutic practices in healthcare. Art can serve as a form of therapy for patients. Effective branding creates a sense of exclusivity and worthiness. Neuroscience principles can be applied to various industries. Personal interests can enrich professional expertise. Guest Contact Info: Website: Dr. Pradeep's LinkedIn Email: For show transcript highlights, past guests, and more, visit: Or on YouTube at: Twitter: Facebook: Instagram: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review. /episode/index/show/ecommercemarketingpodcast/id/35511120

Building Sustainable Brands in E-commerce - with Neil Twa 02/24/2025

Building Sustainable Brands in E-commerce - with Neil Twa In this episode of the E-commerce Marketing Podcast, host Arlen Robinson interviews Neil Twa, a successful entrepreneur and co-founder of Voltage, an Amazon FBA consultancy. Neil shares his journey from working at IBM to becoming a leading figure in e-commerce, discussing the importance of branding, marketing strategies, and the role of storytelling in building customer loyalty. He emphasizes the significance of Amazon as a launchpad for brands and the need for emotional connectivity with consumers. Neil also highlights the evolution of branding and the necessity of adapting to market demands. In this conversation, Neil Twa discusses the intricacies of optimizing Amazon listings, the importance of understanding market demand, and the challenges faced by sellers in the Amazon marketplace. He emphasizes the need for innovation in product development, the significance of multi-channel selling, and addresses common misconceptions about Amazon FBA. Twa also shares insights on navigating the DTC landscape and the evolving nature of e-commerce. Key Episode Takeaways: Neil Twa has launched multiple eight-figure brands since 2012. The importance of emotional connectivity in branding. Amazon serves as a powerful incubator for new brands. Successful brands focus on value creation and problem-solving. Storytelling is crucial for building brand loyalty. Sales and marketing strategies must evolve with the market. Control over the entire business process is essential for success. User-generated content is vital for modern marketing. Brands should focus on one channel before expanding to others. Building relationships and networks is key to business growth. Amazon's ecosystem allows for both organic and PPC marketing. The relationship between product marketing and sales is crucial. Innovating existing products can lead to greater market success. Understanding market demand is key to product positioning. Multi-channel selling is essential for business growth. Many misconceptions exist about the profitability of Amazon FBA. Challenges in the Amazon marketplace can be mitigated with the right strategies. Investing in inventory and brand control is vital for success. E-commerce requires a balance between different sales channels. The cost of doing business is a reality in both DTC and Amazon sales. For show transcript highlights, past guests, and more, visit: . Or on YouTube at: Twitter: Facebook: Instagram: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review. /episode/index/show/ecommercemarketingpodcast/id/35406160

Ask Me Anything Ep. 1 - with Arlen Robinson 02/17/2025

Boost Your eCommerce Sales with Smart SEO & Design - with Nick Musica 02/10/2025

E-commerce Effectiveness: The Role of Brand Awareness - with James Hurman 02/04/2025

E-commerce Effectiveness: The Role of Brand Awareness - with James Hurman In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews James Hurman, a renowned expert in advertising effectiveness and brand building. James shares his journey from strategic planning in advertising to co-founding successful brands like AF Drinks and TrackSuit. The conversation delves into the relationship between brand awareness and e-commerce effectiveness, highlighting the importance of building a brand in a new category and the strategies employed to create awareness and drive conversions. James emphasizes the significance of understanding consumer behavior and the dynamics of existing and future demand in the market. In this conversation, James Hurman discusses the critical importance of brand building alongside performance marketing for long-term business success. He emphasizes that while immediate sales are essential, creating brand awareness is crucial for attracting future customers. The discussion covers various strategies for enhancing brand visibility, including traditional advertising and leveraging social media platforms. Hurman also highlights the significance of emotional connections in marketing, arguing that feelings resonate longer with consumers than facts. The conversation concludes with insights on how businesses can effectively integrate brand building into their overall marketing strategies. Key Episode Takeaways: James Hurman has won over 50 awards for advertising effectiveness. He emphasizes the importance of brand awareness in driving e-commerce success. Building a brand involves creating a category as much as the product itself. The non-alcoholic drinks market was underdeveloped when AF Drinks launched. Celebrity endorsements can positively influence consumer behavior. The brand name 'AF' plays on the concept of being alcohol-free and trendy. E-commerce strategies should include both online and traditional marketing. Understanding consumer behavior is crucial for brand growth. Higher brand awareness correlates with better conversion rates. Sustained growth requires a balance of brand awareness and performance marketing. Brand building is essential for long-term growth. Performance marketing alone is not enough for sustainable success. Awareness among future buyers is crucial for growth. Traditional advertising methods still hold value in brand building. Social media can be leveraged for both immediate sales and brand awareness. Emotional connections in marketing lead to better consumer recall. Tracking brand awareness is as important as tracking sales. Building a brand requires consistent effort over time. Companies like Airbnb and Nike illustrate the impact of brand focus. Understanding consumer behavior is key to effective marketing. If you feel James and his team can help your business, you may visit: For show transcript highlights and past guests, please visit Or on YouTube at: Twitter: Facebook: Instagram: Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review. /episode/index/show/ecommercemarketingpodcast/id/35146540

Harnessing AI for E-commerce Success - with Adam Ortman 01/27/2025

E-commerce Trends: What Brands Need to Know - with Brett Banner 01/20/2025

Mastering Amazon Advertising Strategies - with Elizabeth Greene 01/13/2025

Unlocking the Secrets of Subscription Boxes - with Sarah Williams 01/07/2025

Unlocking the Secrets of Healthy Business Spending - with Danielle Hayden 12/30/2024

Navigating SEO in the Age of AI - with Senthilkumar Subramanian 12/23/2024

Harnessing AI for Small Business Success - with Parag Mamnani 12/16/2024

eCommerce Marketing Podcast

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