Stop the Scroll: Standing Out and Surprising Your Audience
Behaving Creatively
In this episode, host Josh Aviner sits down with Melina Palmer—a renowned behavioral scientist, podcast host, and author of The Truth About Pricing. Drawing on her background in musical theater and expertise in behavioral economics, Melina unpacks how the psychology of why people buy applies to the world of performing arts. Together, they explore how theaters and arts organizations have long used behavioral tactics intuitively, and how adding language and structure from behavioral science can sharpen those instincts. Key principles like social proof (our herding nature), scarcity (the effect...
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The Perfect Ticket Price
Behaving Creatively
Welcome to Behaving Creatively, a podcast miniseries from Audience Alchemy exploring the intersection of behavioral science and the performing arts. In this episode, host Josh Aviner sits down with Mike from Nexus Ticketing Solutions—one of the industry’s leading experts on the economics of live performance. Together, they pull back the curtain on the surprisingly complex world of ticket pricing strategy. Learn how dynamic pricing models go beyond discounts to match the right price to the right seat at the right time, and how tools like data analytics, AI, and behavioral science are...
info_outlineWelcome to Behaving Creatively, a podcast miniseries from Audience Alchemy exploring the intersection of behavioral science and the performing arts.
In this episode, host Josh Aviner sits down with Mike from Nexus Ticketing Solutions—one of the industry’s leading experts on the economics of live performance. Together, they pull back the curtain on the surprisingly complex world of ticket pricing strategy.
Learn how dynamic pricing models go beyond discounts to match the right price to the right seat at the right time, and how tools like data analytics, AI, and behavioral science are transforming the way tickets are sold. From anchoring and social proof to the psychology of holding back seats, discover how human behavior shapes both audience perception and bottom-line results.
If you've ever wondered why ticket prices change—or what makes a show feel "worth every penny"—this episode is for you.