Ugly Babies
Solo in the Shop
In this episode of Solo in the Shop, Ronald dives into website feedback, user behavior, and how a tool called Ugly Baby (UglyBaby.io) helped him spot and fix real-world issues with his landing page. From pricing transparency to building a better “Build Yours” page, this is a behind-the-scenes look at improving the customer experience for high-end custom furniture. You'll also hear thoughts on real user testing vs. flattery, why your site might look better than it performs, and what Ronald changed to help more visitors become buyers.
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Zigzag to the Finish
Solo in the Shop
Progress isn’t a straight line—and in this episode, Ronald Lohse explores the zigzags that define growth in woodworking, business, and life. From stock market insights to shop floor setbacks, Ronald shares personal stories and lessons that remind us setbacks aren’t failures—they’re part of the process. Whether you’ve ever cut a tabletop too big or felt invisible online, this episode is a reminder to stay patient, stay steady, and keep going. 🎧 Featuring: Why progress is always nonlinear Stories from the woodshop and real-world business bumps What the stock market teaches...
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#56 Using AI for SEO
Solo in the Shop
In this episode of Solo in the Shop, Ronald shares how he’s been using ChatGPT to overhaul his website SEO—from writing location-specific landing pages and product descriptions to generating structured data and TL;DR summaries. He walks through his strategy for improving search visibility, creating a service area hub, and planning a virtual showroom experience. If you’re a maker trying to grow your business online, this is a behind-the-scenes look at how AI can make your marketing smarter and faster.
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#55 Meet the Grandparents
Solo in the Shop
How does your business name shape how customers see you? In this episode of Solo in the Shop, I share a personal story about my grandparents and how their approach to grandparenting unexpectedly connects to small business branding. From my own experience rebranding New England Table Company, I explore how your name, tone, and online presence define your business—and why being intentional about your brand identity can lead to success. Tune in for insights on crafting the right image for your business and making sure your customers see you the way you want to be seen.
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#54 Sink or Swim: Lessons from the Deep
Solo in the Shop
In this episode of Solo in the Shop, Ronald Lohse shares a gripping personal story of a near-drowning experience and how it serves as a powerful metaphor for running a small business. From learning to adapt and using different strategies to survive, to building systems that act as a life raft, he draws insightful parallels between navigating the unpredictable ocean and the challenges of entrepreneurship. Plus, exciting updates on the podcast’s new Patreon launch and his latest woodworking projects. Tune in for valuable lessons, humor, and motivation to keep your business afloat!
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#53 Back from WorkbenchCon
Solo in the Shop
In this episode of Solo in the Shop, I’m fresh off WorkbenchCon and ready to share my takeaways! I’ll break down the good, the bad, and the unexpected from this year’s event—covering vendor changes, networking opportunities, hands-on workshops, and valuable lessons from the classes I attended. Plus, I’ll give a quick shop update, including an epoxy mishap, upcoming projects, and a tough cash flow situation that many solo woodworkers can relate to. Whether you're considering WorkbenchCon or just looking for insights on woodworking and business, this episode has something for you!...
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#52 Time for WorkbenchCon
Solo in the Shop
In this episode of Solo in the Shop, I share my excitement for WorkbenchCon 2025, reflecting on last year's experience and the connections I made with fellow makers, influencers, and industry leaders. I highlight the workshops and speakers I’m most looking forward to, covering topics like photography, website growth, AI content creation, business scaling, and video production. I also discuss the value of networking at the event and my thoughts on how WorkbenchCon compares to other maker gatherings. Tune in for my pre-conference insights, and stay tuned for my post-event recap next week!...
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#51 (side) Hustling
Solo in the Shop
In this episode of Solo in the Shop, I dive into side hustles for woodworkers and DIYers looking to turn their skills into extra income. From selling small wooden goods and offering laser/CNC services to teaching classes and flipping furniture, I explore six practical ways to supplement your woodworking business. Whether you're just starting out or looking to expand, these ideas can help you maximize your shop’s potential and grow your revenue streams. Tune in and let's hustle! Socials: On the web:
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#50 Learn from my Mistakes
Solo in the Shop
Starting a woodworking business? Learn from my mistakes! In this episode of Solo in the Shop, I share five key lessons from my journey—from choosing the wrong business name to missing out on free marketing opportunities. Avoid costly errors, improve your woodworking business strategy, and set yourself up for success. Whether you're a hobbyist thinking about going pro or a new entrepreneur looking for guidance, these insights will help you navigate the challenges of running a woodworking business. Subscribe for more tips on woodworking and entrepreneurship! Socials: ...
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#49 Always on Sale?
Solo in the Shop
I have noticed that there are some furniture companies who are always running a sale. Do they EVER charge full price? This week I want to discuss the pros and cons and the right and wrong of building your business with this strategy. Socials: On the web:
info_outlineIn this episode of Solo in the Shop, Ronald Lohse shares a gripping personal story of a near-drowning experience and how it serves as a powerful metaphor for running a small business. From learning to adapt and using different strategies to survive, to building systems that act as a life raft, he draws insightful parallels between navigating the unpredictable ocean and the challenges of entrepreneurship. Plus, exciting updates on the podcast’s new Patreon launch and his latest woodworking projects. Tune in for valuable lessons, humor, and motivation to keep your business afloat!