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How to Transform 3,600 Bottles of Wine into Success

Wine Behind The Scenes

Release Date: 11/27/2024

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Wine Behind The Scenes

In this episode of Wine Behind the Scenes, Laurel Simmons chats with Joel Droogh, whose path to the wine industry started on a dairy farm outside Ottawa. From chasing cows as a kid to crafting low-alcohol wines in Niagara, Joel shares how his hands-on background and entrepreneurial drive led him to a life among the vines. Joel opens up about his transition from brewing to winemaking, why Canadian wineries are facing big challenges (and big opportunities), and how younger drinkers are reshaping the industry. They talk branding, climate change, community engagement, and what it will take for...

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Wine Behind The Scenes

In this episode of Wine Behind the Scenes, Laurel Simmons sits down with her niece, Liesel Meissner, for a fun, informative, and completely unpretentious conversation about wine. Tired of being overwhelmed in wine shops and feeling lost when restaurant lists, Liesel came armed with questions, and Laurel delivered the answers. From understanding residual sugar and decoding trendy terms like "orange wine" and "pet-nat," to what wine to bring to a business dinner, this episode strips away the mystery and seriousness and gets real about what makes wine enjoyable and accessible. If you’ve ever...

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Wine Behind The Scenes

In this episode of Wine Behind the Scenes, Laurel Simmons reconnects with Kit Pepper, a wine editor, educator, and founder of Cheers Croatia Magazine. Kit, who lives on the island that's a 50-minute ferry ride from the Dalmatian city of Split, returns to dive even deeper into Croatia’s long, complex relationship with wine. From the ancient Greeks and Romans to the shadow of communism and the wars of the 1990s, Kit shares how politics, geography, and culture shaped Croatian viniculture and how the industry is thriving today. The conversation also explores the rise of wine tourism, the...

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Wine Behind The Scenes

In this episode of Wine Behind the Scenes, Laurel Simmons sits down with wine educator Elaine Peters to explore the vibrant world of Ontario wine through the lens of personal experience, cultural connection, and joyful discovery. Elaine shares how she transitioned from corporate life to the tasting room, from Bell to the LCBO and now to Between the Lines Winery in Niagara-on-the-Lake. Along the way, she embraced her love of wine by diving into WSET courses and finding her voice in the world of wine. Whether she’s guiding visitors through tastings in multiple languages or highlighting...

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Wine Behind The Scenes

In this episode of Wine Behind the Scenes, Laurel Simmons sat down with Yvonne Irvine, a long-time winemaker in Niagara and the co-founder of Maenad Wine Co. Yvonne shares her journey from studying biotechnology and business to launching a brand that’s all about creative freedom, fun, and celebrating women unapologetically. Her wines are low-intervention, playful, and packed with personality from co-ferments with botanicals to pét-nats and piquette blends. They talk about what it means to make wine without the pressure of tradition, why it matters to create space for women in the wine...

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Wine Behind The Scenes

In this episode of Wine Behind the Scenes, Laurel Simmons sits down with Dr. Antonia Mantonakis, also known as The Wine Psychologist, to explore how celebrity culture and subtle psychological triggers shape our wine choices, whether we realize it or not. From wine-tasting experiments with Olympic athletes to the endowment effect (a real thing!) and why we’re more likely to buy something we’ve physically touched, Antonia shares her fascinating research into the subconscious forces behind buying and enjoying wine. This is a conversation that’s as playful as it is eye-opening, especially...

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Wine Behind The Scenes

In this episode of Wine Behind the Scenes, Laurel Simmons sits down with David Aferiat, founder of Avid Vines, to explore the sparkling world of Champagne and why it’s so much more than just a drink for special occasions. David shares his passion for sourcing organic, artisanal Champagnes, and how Avid Vines came to life. The conversation reveals what sets small-batch Champagne producers apart, why proper shipping and storage are crucial, and how Champagne can and should be incorporated into everyday meals. From practical tips on pairing bubbly with unexpected dishes to a discussion about...

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Wine Behind The Scenes

In this episode of Wine Behind the Scenes, Laurel Simmons sits down with Nick Elliott a Certified Sommelier, classically trained chef, and founder of The Wine Guy. With over 30 years of experience, Nick brings a joyful, unpretentious approach to wine education. From culinary school to leading immersive wine trips around the world, he shares how food, travel, and storytelling shape the way we enjoy wine. Plus, Judith Lewis returns with another round of “Wonky Wine Terms,” diving into the quirky phrase: “energy on the palate.” Key Talking Points / Episode Highlights: Nick’s journey...

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Wine Behind The Scenes

In this special episode of Wine Behind the Scenes, I’m coming to you from the Ontario Craft Wine Conference in Niagara Falls, where I asked several passionate winemakers, directors, and wine lovers to share their favourite wine and food pairings, and the answers were deliciously unexpected. From popcorn with oaked Chardonnay to sparkling rosé with fried chicken sandwiches, this episode is a playful and insightful snapshot of how Ontario wines are showing up in everyday food moments. You’ll hear from voices across the region, including 13th Street Winery, Wending Home Winery, Sue-Ann...

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Wine Behind The Scenes

In this episode of Wine Behind the Scenes, I sit down with Juliette Han, a fellow wine lover who isn't afraid to ask the honest questions about choosing wine, especially in high-pressure moments like business dinners or group settings.  From decoding wine lists to working with sommeliers, we explore how to approach wine with more confidence and less stress. What You'll Learn in This Episode: How to confidently order wine in social and professional settings, even if you’re not an expert Tips for choosing versatile, crowd-pleasing wines for group dining When (and how) to lean on a...

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From the vineyards of France and Italy to the vibrant streets of Seattle, today's episode of Wine Behind the Scenes takes you on a remarkable adventure with Marilee Bramhall, the visionary founder of Iola Wines. 

With a mission to champion women-led wineries, Marilee’s story is one of resilience and innovation, especially when COVID-19 hit, leaving her with 3,600 bottles of wine and no market to sell to.

How did she turn this challenge into a thriving success?

Join us as we go into Marilee’s passion for organic, sustainable viticulture, her dedication to the art of winemaking, and her commitment to amplifying the voices of women in this traditionally male-dominated industry. 

Plus, don’t miss our fun segment with Judith Lewis, where we explore today’s quirky wine term that will leave you smiling. Get ready to sip, savour, and explore the fascinating world of wine!

In this episode you will be able to learn about: 
  • Discover how Marilee Bramhall turned a potential disaster during COVID into a thriving wine import business focused on women-led wineries.
  • Learn about the unique challenges and rewards of running a global wine import company, especially in a male-dominated industry.
  • Explore the significance of organic, biodynamic, and sustainable viticulture, and how women in the wine industry are often at the forefront of these practices.
  • Gain insights into the importance of building relationships with wine producers and the value of experiencing wine firsthand in its country of origin.
  • Understand the current landscape of women in winemaking, including statistics and the ongoing efforts to increase representation.
  • Get tips for aspiring wine importers, including the importance of research, understanding regulations, and starting before you're ready.

Marilee Bramhall is a passionate wine importer based in Seattle, Washington, with a mission to showcase exceptional wines from women-led wineries in France and Italy. 

With a deep-rooted love for wine that began in her childhood, Marilee has dedicated her career to elevating the voices of female winemakers in an industry where they are often underrepresented.

Her path into the world of wine was inspired by her father, an enthusiastic wine lover, who introduced her to the joys of wine at a young age. 

This early experience ignited a lifelong passion that has taken her across the globe, exploring the rich histories and traditions of winemaking in Europe. Marilee travels to France and Italy three to four times a year, not only to source wines but also to lead food and wine tours, sharing her knowledge and love for wine with others.

In 2017, Marilee founded Iola Wines, named after her grandmother, to focus exclusively on importing wines from women winemakers who practice organic, biodynamic, and sustainable viticulture. 

Her commitment to supporting female-led wineries stems from her observations of the gender disparities in the wine industry, where less than 20% of winemakers worldwide are women.

Marilee's expertise and dedication have made her a unique voice in the wine community, and she is on a mission to democratize the world of wine, making it more inclusive and accessible for all. 

When she's not busy curating exceptional wines, Marilee enjoys sharing her experiences and insights through various platforms, including her podcast appearances and social media.

Connect with Marilee and discover the incredible wines from women-led wineries at lola Wines!

Contact Marilee Bramhall here: