Authentic Marketing Made Simple: How PT Clinics Can Build Trust, Local Visibility, and a Manageable Marketing Mix
The Practice Experience Podcast
Release Date: 11/12/2025
The Future of PT Documentation: What AI Can Do Today and Moving Forward
The Practice Experience Podcast
Join us for a conversation with Jake Michalski, CEO and founder of Comprehend Health, on how AI is transforming physical therapy documentation and provider experience. Jake shares the story behind Comprehend Health and why ambient documentation has become one of the most practical, high-impact uses of AI in healthcare today. Together, Heidi and Jake break down how AI scribe tools work in real clinic workflows, what to ask vendors about HIPAA, SOC 2, and data privacy, and why AI is better viewed as a lever for clinician time rather than a replacement for therapists. They also explore where AI...
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How PTs Can Thrive with Nontraditional Payment Models
The Practice Experience Podcast
Tune in for an insightful conversation between host Dr. Heidi Jannenga and Dr. Keaton Ray, PT, DPT, OCS, co-founder and COO of MovementX, for an inspiring look at how physical therapists can thrive outside traditional insurance contracts. Keaton shares MovementX’s evolution from cash pay to a diversified payer mix built on creative partnerships, including on-site care in correctional facilities. Together, Heidi and Keaton break down a practical playbook for clinic owners: Know your KPIs and cash flow, Train your team to communicate value, Plan for short-term volume...
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Authentic Marketing Made Simple: How PT Clinics Can Build Trust, Local Visibility, and a Manageable Marketing Mix
The Practice Experience Podcast
In this episode, host Dr. Heidi Jannenga sits down with Steph Port for an engaging conversation on what authentic marketing really looks like for healthcare practices today. They break down the essentials of SEO, why your website is the foundation of online visibility, and how Google Business Profile can help patients find you faster. Steph and Heidi also discuss the real impact of patient reviews, how to handle negative reviews, and why a balanced marketing mix, combining social media, newsletters, and community engagement, is key to long-term success. Finally, they explore emerging...
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CMS’s New Strategy: What It Means for Rehab Professionals
The Practice Experience Podcast
Listen in for a conversation between host Susan Lofton, VP, Outcomes & Clinical Transformation at WebPT, and guests Stephen Hunter, PT, DPT, Director of Internal Process Control at Intermountain Healthcare and Alice Bell, PT, DPT, Senior Specialist, Health Policy and Payment at American Physical Therapy Association. In this episode, they discuss the ins and outs of the new CMS strategy and its impact on rehab therapy. Together, they explore the shift toward prevention and value-based care, the essential role of outcome measurement, including patient-reported outcomes, and the opportunities...
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Building Resilience in PT: Practical Ways to Protect Your Well-Being
The Practice Experience Podcast
Join host Dr. Heidi Jannenga for a conversation with JeMe Cioppa-Mosca, PT, MBA, Senior Vice President at Hospital for Special Surgery, for a conversation to reframe burnout and highlight why resiliency is a muscle PTs must build over time. JeMe shares practical strategies for coping with stress, from breath work and boundaries to making every visit count and setting clear discharge plans. Together, Heidi and JeMe also explore how mentorship, team culture, and emerging AI tools can reduce the pressures of practice and support long-term retention. Learn more: ...
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Rethinking Employee Retention Strategies
The Practice Experience Podcast
In this episode, host Dr. Heidi Jannenga chats with Derek Fenwick, a physical therapist turned HR leader, on how to retain top talent. Derek shares why recognition, appreciation, and open communication are key to retention, how regular check-ins and stay interviews outperform outdated annual reviews, and why proactive compensation builds trust. He also explains how core values and transparency shape a culture where employees want to stay. Whether you’re a clinic owner, manager, or team lead, this episode offers tips to help you keep your best people engaged and committed. Learn more: ...
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Gen Z Is Here: How to Hire, Engage, and Retain the Next Generation of Clinicians
The Practice Experience Podcast
Join Dr. Jon Lee, co-founder of Pickle, and host Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT, for a conversation on what it takes to hire and keep the next generation of physical therapists. In this episode, Jon shares his path from pro sports rehab to women’s health and how those experiences shaped his perspective on recruiting and retaining clinicians. Together, he and Heidi explore the expectations of Gen Z, the importance of transparent job postings, and how brand awareness plays a critical role in attracting both talent and patients. Whether you're building...
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How PTs Can Build an Authentic Brand on Social Media
The Practice Experience Podcast
Tune in for a conversation between Dr. Kay Mastrocola and host Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT, on the role of social media for physical therapy practices. In this episode, Kay shares how she built the Instagram account DPTs with Anxiety and shares advice to help clinics connect with their communities by humanizing their brand online. Whether you're new to social media or looking to refine your voice, this episode is packed with insights for PTs on building an authentic brand that resonates. Learn more:
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How to Attract the Patient YOU Want With Marketing
The Practice Experience Podcast
Join Neil Trickett, CEO of Practice Promotions, and host Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT, for a conversation on the importance of understanding business and marketing strategies for physical therapists and the significance of identifying ideal patients. Listen in as Neil discusses the need for clinics to adapt to direct-to-consumer marketing, the role of SEO, and the power of storytelling through imagery and social media. He also introduces his book 'Market2Grow', which provides insights into growing a practice effectively. Check it out! ...
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The Future of Patient Engagement
The Practice Experience Podcast
In this episode, Brian Hartz, CEO of HARTZ Physical Therapy, comes back to the podcast and joins Dr. Heidi Jannenga, DPT, co-founder and chief clinical officer at WebPT for a discussion on the future of patient engagement, the importance of establishing employee culture, and strategies for managing burnout. Together, Heidi and Brian discuss the organic growth of his practice, the significance of hiring for culture, and the evolving compensation models in response to patient engagement challenges. Tune in for advice on maintaining a supportive work environment to foster team motivation...
info_outlineIn this episode, host Dr. Heidi Jannenga sits down with Steph Port for an engaging conversation on what authentic marketing really looks like for healthcare practices today. They break down the essentials of SEO, why your website is the foundation of online visibility, and how Google Business Profile can help patients find you faster.
Steph and Heidi also discuss the real impact of patient reviews, how to handle negative reviews, and why a balanced marketing mix, combining social media, newsletters, and community engagement, is key to long-term success. Finally, they explore emerging digital trends, including how AI is reshaping patient engagement and online discovery.
Tune in for expert insights, actionable tips, and new ideas on how to attract more patients, strengthen your reputation, and grow your practice with confidence.
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