Inspire Brands: In-housing marketing measurement
Ekimetrics (Eng)
In this episode, we look at how a Quick Service Restaurant franchise company is driving impact through data science. Inspire Brands is second only to McDonald's in scale, with a growing portfolio that includes Arby’s, Baskin-Robbins, and Dunkin’ Donuts. We’re joined by Inspire Brands’ Senior Director of Data Science, Richard Lusk, to dive into their media optimization internalization story. We hear how it hasn’t just created more solid, data-driven decision-making, but has led to more transparent practices and built internal trust – all on the foundation of a senior...
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Estée Lauder Companies x Ekimetrics Part 2: Getting under the skin of Marketing Mix Modeling
Ekimetrics (Eng)
In this second episode, we get into the nuts and bolts of Estée Lauder Companies’ (ELC) marketing measurement strategy, asking the big questions: How did ELC approach developing holistic measurement across its global portfolio of diverse brands and products?How has ELC’s MMM strategy empowered decision makers and decision making across the business? And what can other companies with complex needs learn from their approach to MMM? This time, we’re joined by ELC’s Jenny Oh, VP and Go-To-Market Analytics and Activations Lead, and Ekimetrics’ Angela Reiss, Senior Manager of Data...
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Estée Lauder Companies x Ekimetrics Part 1: 10 years of marketing analytics partnership
Ekimetrics (Eng)
In this first episode, we look at the impact of an ever-evolving customer journey on global beauty giant Estée Lauder Companies and its marketing strategies over the last decade. We’ll explore how the revolution of influencer marketing, especially TikTok, has changed ELC’s approach to measurement, and how a ten-year MMM partnership has brought value to its marketing efforts. Hear from Estée Lauder’s SVP of Go-To-Market Analytics and Activation, Doug Jensen. Joining him is Ekimetrics CEO, Jean-Baptiste Bouzige, and our podcast host, Matt Andrew, UK GM and Partner. During the...
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YouTube x Ekimetrics: How data science is supporting music artists
Ekimetrics (Eng)
Does an artists’ presence – or lack of – on YouTube affect their streams? In this episode, we’re sharing the findings of a long-running project with YouTube, two record labels, and numerous international artists. We began in France and Germany – and recently expanded into the UK. Featuring YouTube’s Alix Greaume, Label and Artists Relations Manager, and Greg Chappell, Data Science Manager at Ekimetrics. We’ll be sharing details from the project and how it worked, the value to both artists and their record labels, and what these kind of projects mean for the industry going...
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Measuring creative with Meta: Are we closer than ever before?
Ekimetrics (Eng)
How can we tell which campaign creative will land with different audiences? How do we measure something as intangible as creative? Especially without the noise of execution tactics or brand health? And how do we ensure we keep optimising the creative itself and delivering return on investment? In this episode, we dive into all this and more, with special guests Camille Bernard, Marketing Science Partner at Meta, and Ekimetrics’ own Monica Brondholt Sorensen. They’re joined by host Matt Andrew, UK MD and Partner at Ekimetrics. Together they’re discussing the progress of creative...
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Why are companies in-housing MMO?
Ekimetrics (Eng)
This time, we're taking a wide view on the in-housing topic. Whether companies are searching for that all-important single source of truth, wanting to answer business-critical questions, or looking to be agile and reactive in the marketing landscape, in-housing MMO is on the rise like we've never seen. We're joined by Sona Abaryan and Susan Lahey, two of Ekimetrics' Senior Managers to answer all your big questions on the topic. Hosted by Matt Andrew, UK MD and Partner at Ekimetrics you'll discover the value these programmes can offer and get no-nonsense advice to help you with your own...
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In-housing MMO: Has Meta solved it with Robyn?
Ekimetrics (Eng)
In this episode we explore the benefits and challenges of a build-it-yourself approach to in-housing marketing effectiveness – and how it compares with a consultancy route.Leo Sentana, Senior Marketing Science Partner at Meta – and open source code Robyn co-creator – chats with Thibault Labarre, Ekimetrics’ Global Head of MMO & Partner. In this episode, you’ll discover what you need in place to make in-housing MMO a success, hosted by Matt Andrew, UK MD & Partner, Ekimetrics.
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Who Needs Cookies Anyway?: The Forgotten Art of Marketing
Ekimetrics (Eng)
With ad tracking deprecation now firmly on the horizon, time is running out for marketers to act. But, with a whole industry of digital campaign micromanagement that hinges on cookies, it’s easier said than done. What can marketers do to ensure they continue to deliver targeted campaigns and measure effectiveness in this new landscape? Is this a golden opportunity to rethink how we do marketing? Our host, Matt Andrew, UK MD of Ekimetrics is joined by former Gameloft MD, turned gaming and media consultant, John-Paul Burke of Seika Media to discuss ways of driving and measuring incrementality,...
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Navigating Uncertainty: Marketing Effectiveness Post-COVID Podcast
Ekimetrics (Eng)
One thing that 2020 taught us was that it is absolutely possible to throw out the old, and bring in the new, almost overnight. But as brands once again look to the future, how can the recent experience of being ultra-responsive help create a better future? The answer lies in multi-scenario planning to determine where to focus. Multi-scenario planning has the ability to make the annual plan is a relic of the past. Join our host Matt Andrew, UK MD of Ekimetrics, who spoke with Bobi Carley, Head of Media and Diversity & Inclusion Lead at ISBA and Jack Collier, CMO of Mettle.
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Navigating uncertainty - planning for change with multi-scenario simulations
Ekimetrics (Eng)
As brands look to the future, how can their recent experience of being ultra-responsive help to develop a more agile business and marketing model? The answer lies in multi-faceted, multi-scenario planning to inform better decision making and enabling businesses to respond to future adversity. Multi-scenario planning utilises data to narrow in on most likely scenarios and the outcomes of each, allowing businesses to respond to uncertainty. Taking a fully agile approach to planning by adopting multi-scenario simulations can seem like a daunting task from the outset. But it is one that can create...
info_outlineThis time, we're taking a wide view on the in-housing topic.
Whether companies are searching for that all-important single source of truth, wanting to answer business-critical questions, or looking to be agile and reactive in the marketing landscape, in-housing MMO is on the rise like we've never seen.
We're joined by Sona Abaryan and Susan Lahey, two of Ekimetrics' Senior Managers to answer all your big questions on the topic. Hosted by Matt Andrew, UK MD and Partner at Ekimetrics you'll discover the value these programmes can offer and get no-nonsense advice to help you with your own in-housing journey.