Our Christmas Traditions 2022
It's in the Making
I absolutely adore Christmas! Anyone else? There is something so magical about this time of year. It’s a time when families gather, gifts are exchanged, communities are engaged & life is celebrated, most importantly, Jesus life. Each year we try and make Christmas special. We have been accumulating some special Christmas traditions over the years, and I want to share them with you. You can hear about them in full on the podcast episode, but here is a quick summary: 1. REAL Christmas Tree hunting & decorating 2 Christmas Movies 3. Carolling 4. Gifting Books 5. Neighbourhood Cookies...
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The Podcast Makeover (Explained)
It's in the Making
I don't know about you, but I'm not the same person today as I was yesterday. There have been many changes in my life & as a result, the name & direction of my podcast needed to change a little. In this episode I give you 5 reasons why I decided to give my podcast a facelift & what you can expect in the future.
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Should I Launch an Online Course? With Steph Taylor
It's in the Making
Have you been thinking about launching an online course? Well I have the perfect episode planned for you. Today, I have Steph Taylor with me who is a launch strategist. She is going to share with us the 101 on launching a course. Steph has done numerous launches herself that have allowed her to travel and take vacations for months at a time. And today I pick her brain and she generously shares so much knowledge and wisdom on this topic. We talk about: Who should launch a course When you should launch a course Why you should launch a course Whether the online course space is too...
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Maker | How Emily Magers made it as a Photographer
It's in the Making
Today on the podcast we have photographer and business educator Emily Magers. Emily is based in LA and has not only established an amazing photography business but now coaches and mentors other photographers through online courses and in person workshops. In this episode we talk about everything, but the kitchen sink, of creative business. We talk about how to: Price and know your value Collaborate on styled shoots and excel your business Brand your business effectively Get your work seen and stand out Create community with others in your industry Start a photography business in...
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How to get started with Pinterest in 2020 with Kate Wilkinson
It's in the Making
Today, I have Kate Wilkinson on the podcast with me and I’m really excited for you to hear this one. Kate is a Pinterest queen. She worked her magic on my very own Pinterest account and I have gone from 12,000 monthly unique viewers to 185,000 monthly unique viewers in the short span of 2 months. She not only talks about Pinterest strategy, but she tests all the strategies out on her clients and gets huge success. In this episode, Kate is going to break down Pinterest for you and talk about how you can start using Pinterest to generate traffic to your business in 2020. We look at what...
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Maker | How Nicole Macdonald made it as a Graphic Designer
It's in the Making
I’m excited for you to meet New Zealand's best Graphic Designer, Nicole Macdonald! Nicole is the girl behind the beautiful January Made Design. Within 3 years, her business has taken off and she is one of the most highly sought after graphic designers online. In this episode, you’ll get to hear Nicole’s journey from designing for mechanics and her mum's friends, to now designing for her ideal clients. Nicole shares her challenges and her wins in such a raw and honest way. You’ll love her thoughts on pricing, instagram strategy, marketing, attracting your ideal client and how to stay...
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ASK EMMA | My Best Business Advice for Creatives Just Starting Out
It's in the Making
Just recently I put up a question box in my instagram stories for creatives who are just starting a business or are thinking about starting a business. I asked them what they would like to know or learn from me in a podcast. I got so many great responses from this, so I decided to turn this episode into a Q/A. I’m going to directly answer 5 questions that came through from different creatives in the trenches who are trying to figure out what to do as they’re just starting out. So if you’re new to business and you’re in the same boat, I think you’re going to really enjoy this episode....
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Maker | Tatiana Soash - Hand Lettering & Graphic Design
It's in the Making
In this episode of the podcast, I am joined by the amazing Tatiana Soash who joins us all the way from Los Angeles. Tatiana is a true creative right to her bones and I am really excited for you to hear all about her journey. She is an incredible Graphic Designer and Hand Letterer - her work is truly phenomenal. She has 5.2 million unique monthly viewers on Pinterest and gives us a mini tutorial on how we too can grow that kind of viewership. She also provides some tips on what she does, how she gets her ideal clients and how she has been getting consistent work straight from pinterest. This is...
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Crucial Steps to Growing your Instagram Account
It's in the Making
Let me introduce you to Jarrah from SBJ Studios. Jarrah is a marketing expert and helps brands stand out amongst the noise. She is a go-to expert on anything to do with social media strategy and that’s exactly what she talks about in this podcast episode. We discuss how to get engagement on social media, why instagram is an effective marketing tool, how to use Facebook groups to build relationships and increase engagement, how to use hashtags and much more. Jarrah is a wealth of knowledge and has gained huge success for both her own business & her clients. Highlights from the episode: ...
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Maker | Emma White - Abstract Landscape Artist
It's in the Making
I have always wanted to have an artist on my podcast, and today is the day! Emma White is an incredible Abstract Landscape Artist who has been exhibiting her work for over 10 years now and studied a Diploma of Visual Arts, a Bachelor of Fine Art & also her Masters in Teaching and Visual Art and Design. Her work is unique and her story wonderful! In this episode we talk about what a day looks like in the life of an artist, what inspires her, how she gets her work seen, how she juggles wearing the artist hat and the business hat. I hope you enjoy this chat that we have together. Links...
info_outlineIn this podcast, I talk about my favourite topic, Money! I believe it’s really important for creative business owners to understand the money in their business. Knowing your numbers will give you freedom and confidence. Ultimately, it's the money that helps us live the life we want to live. Most creatives have started a business because of a lifestyle change and it’s the money in our business that will help us achieve that. I talk through 6 practical steps you need to take to understanding and making more money in your business. Here are the 6 steps:
- Highlight 6 months bank transactions - highlight and categorise every transaction into Job Costs, Overheads or Income.
- Calculate totals - what is the total for each category you highlighted?
- Calculate profit - what is your overall profit?
- Determine percentages - what percentage can you put to each category? For example, 30% job costs, 20% overheads and 50% profit.
- Evaluate your percentages - What percentage are you taking away as profit? Are you spending enough on your business or are you spending everything on job costs?
- Determine your needs - how much do you actually need to make? How can you increase your price or decrease your spending to reach that goal?
I go into the details of each step in the podcast, but you can also download the freebie that outlines exactly what steps you need to take to determine whether you should be increasing your price in your business.