It's in the Making

I don’t know about you, but whether it’s a business idea, creative project, or a baby, I’ve always got something in the making! This podcast is all about learning to find fulfilment & success in the life or business you’re creating. Join me each week for inspiration, tips & actionable strategies for whatever “making” season you’re in. So, if you like conversations around time management, marketing, motherhood, faith, personal growth & just how to live a more fulfilling life, this podcast is for you. In the end “it’s in the making” where true joy & satisfaction can be found.

Our Christmas Traditions 2022 12/01/2022

The Podcast Makeover (Explained) 11/23/2022

Should I Launch an Online Course? With Steph Taylor 06/01/2020

Maker | How Emily Magers made it as a Photographer 05/27/2020

How to get started with Pinterest in 2020 with Kate Wilkinson 05/18/2020

Maker | How Nicole Macdonald made it as a Graphic Designer 05/11/2020

ASK EMMA | My Best Business Advice for Creatives Just Starting Out 05/07/2020

Maker | Tatiana Soash - Hand Lettering & Graphic Design 04/23/2020

Crucial Steps to Growing your Instagram Account 04/15/2020

Crucial Steps to Growing your Instagram Account Let me introduce you to Jarrah from SBJ Studios. Jarrah is a marketing expert and helps brands stand out amongst the noise. She is a go-to expert on anything to do with social media strategy and that’s exactly what she talks about in this podcast episode. We discuss how to get engagement on social media, why instagram is an effective marketing tool, how to use Facebook groups to build relationships and increase engagement, how to use hashtags and much more. Jarrah is a wealth of knowledge and has gained huge success for both her own business & her clients. Highlights from the episode: Instagram is a relationship building platforms. Its provides an avenue for us, as brands, to connect with our target audience on a human level, educate them on our industry, brand culture, and in-turn, raise awareness and hype around the products and services we offer. All of this ultimately meaning more sales, more customers, more client. It is not about the numbers, it's about engagement. The number of followers does not determine your success on instagram, it's the relationships you build with you followers that's important and that will lead to conversions. Quality over Quantity - when it comes to content you put out there, it needs to be thoughtful, planned and exactly what your ideal customer is looking for. Jarrah talks against just posting content for the sake of posting. It's one of the biggest mistakes she sees on instagram. A pretty picture attracts, but in the end that want more than just a pretty picture. They want to be educated, inspired or entertained. It's important to promote your instagram outside of instagram for growth. You can put your instagram account in your email signature, a flyer, poster, your personal social media pages, pins on Pinterest, blogs, website etc. It's important to socialise! Essentially, this means liking, commenting, Dming other profiles that share the same values as you. Don't expect people to engage with what you put out there if you're not engaging with other people. That's not how friendship works! Facebook Groups - there are many ways that you can use Facebook groups to grow your audience. You can engage with other Facebook groups or create your own. The key here is to actively engage in Facebook groups, not just passively like posts. Inside these Facebook groups, provide value, and you'll receive new followers in return. - tell a story, this is a great way to engage your audience. People love stories. Make your captions into stories and give your audience a reason to engage. Ask them questions and respond to their answers. Differentiate yourself - Jarrah says, "In the absence of any other differentiator, your potential client/customer will always decide on PRICE. If you’re like me, and don’t want to have to compete with every other person within your industry on something as frustrating as price, it is crucial to create a personal brand for yourself that puts you on a pedestal as a thought leader within your industry/niche. That “differentiator”? It’s providing value to your audience and allowing them to connect with you on a personal level. Think about it, if your potential client/customer already knows, likes and trusts you? You’ll be the *obvious* choice between you & your competitors". Maintain authenticity - Jarrah says, "For me? Authenticity comes back to that overused, white girl saying… “your vibe attracts your tribe”. My transparency on Instagram has been KEY in not only the growth of my following, but it’s also been the catalyst for finding my voice as a brand and attracting the kind of clients i want to do business with". Hashtags - they work! According to Jarrah you can get more impressions on your posts by using 30 hashtags. She suggests using hashtags that are relevant to your post and industry. You can read more about what she says about hashtags Where can you find Jarrah/SBJ studios? | | /episode/index/show/emmalemke/id/13995932

Maker | Emma White - Abstract Landscape Artist 04/06/2020

Should I be selling at the moment? If so, how? 04/01/2020

BONUS - COVID 19 Business tips, advice & inspiration from experts 03/25/2020

My 7 Most Frequently Asked Pricing Questions Answered 03/23/2020

My 7 Most Frequently Asked Pricing Questions Answered In the episode I answer the following frequently asked pricing questions: 1) Is there a formula for pricing or do I just need to guess my prices? There is a pricing formula! In this episode I answer 7 questions and this is my most popular - Is there a formula I can use or should I just guess my prices? I also put together a Free Guide that will take you through the Pricing Formula. If you’re a visual learner (especially when it comes to numbers) I think you’ll find it very helpful. (answer inspired by business finance hero ) 2) How do I price correctly when everyone else in my industry isn’t? Stay in your lane! There is more to this answer, but basically, I just encourage people to not look at the competition, but rather, look at the data and the facts. To run your business and for your business to be sustainable you NEED to price properly. 3) Should I list my prices on my website? I encourage you to get in front of your potential buyers in a conversation through email, over the phone, or by skype. If your prices are on your website, you may deter some people from even contacting you. These people may actually be willing to pay your price after you take them through a nurturing sales process. In a nutshell, you want to have as many people enquire as possible to have the best chance at converting the most people into high paying clients. Inside the episode, I give some ideas of when you need to have your prices on your website, but these are only in unique cases. 4) How should I price my services to friends and family? Short answer - just be consistent. It’s up to you! 5) Do I have to raise my prices to make more profit? Or is there another way to make more money? You can do other things such as decrease the costs in your business. The other option is to get more clients, but that’s not usually the desired outcome because that means more time investment. Basically you have two options to increase profit - increase price or decrease spending. 6) If I know I need to increase my prices, what do I do with current clients on retainers? Communication is key and incrementally increasing your prices by 10-20% (no more) at a time. It’s also important to show how you’ll be adding value with the price increase. This will reassure current clients. Obviously, if you have one-off clients, you cannot increase your price. 7) What if people don’t book me because my prices are too high? You don’t want everyone to book you. The aim should be to get 30% of your enquiries turning into clients. Not everyone. Not everyone will pay your price and that’s ok. Links mentioned in this episode: > - This pricing formula guarantees profit every time. > > Copywriter - > Copywriter - > The School of Beautiful Business - > - Ceramicist > My facebook group “” > /episode/index/show/emmalemke/id/13625444

How to Stay Legal & Protect Your Business with Riz McDonald 03/16/2020

How to Strengthen your Brand Through Imagery with Sandra Chau 03/09/2020

How to increase your productivity through batching with Hannah Murphy 03/02/2020

How to increase your productivity through batching with Hannah Murphy In this episode I interview the queen of productivity, Hannah Murphy. Hannah is a university student with a business on the side (wow!) The fact that she can manage both studying and a business is testament to the fact that this girl knows how to organise herself! In this episode, she shares her story and also her batching tips and tricks. We use the word “batching” a lot, so for those who don’t know, batching is grouping similar tasks together and doing them all at the same time or on the same day, in order for you to work most efficiently. Hannah breaks this concept down further in the episode through a little mini training session. Hannah so kindly broke down her batching strategy into 5 simple steps. Here is a little sneak peak into the 5 steps: Work out when you want to work. This one's my favourite! She says the first step is to figure out when you actually want to work and how often you want to work. This way you can make sure your work doesn’t interrupt that dream life you’re trying to create. Brain dump all the tasks you do. Hannah thinks there is something really liberating and powerful about getting out a pen and paper and writing absolutely everything down that you do in your business. Categorise each task. Once you have it all down on paper, you can categorise the tasks. A little Marie Kondo style! Sort and group together similar tasks for optimal organisation. She gives some really great examples of how she does this in her business. Plan your batch days. Now that you know what’s going on in your business, you can plan your week out and allocate similar tasks on the same day. House them somewhere. Lastly, Hannah encourages creatives to house their tasks in a project management tool. This way, you don’t have to try and remember everything you’re doing, your project management tool can do that for you. Her recommendation (and mine actually) for this is ASANA. It’s the best! I hope that you enjoy this episode as much as I did! All the best with batching your work and creating a more productively, and ultimately, more profitable business! Links mentioned in this episode: > Hannah’s freebie - > > > /episode/index/show/emmalemke/id/13368158

Biblical Business | A Rhythm of Rest 02/27/2020

Biblical Business | A Rhythm of Rest Rest. It’s such a beautiful word! One of my favourites actually. The word brings warmth, breath and joy to my heart. I mean, who doesn’t love rest?! Usually when we think of rest we think of sleeping, time out, holidays and a binge session on Netflix. But, in this episode, I want to talk to you about a new type of rest that doesn’t come immediately to your mind. What I want to share with you is a ‘rhythm’ of rest -- of soulful rest, that can transform your life. This is not a sleep, it’s not a holiday (although all of those things are very healthy and very important) it's a rest for your heart. A time to reinvigorate your heart, soul & mind. In this episode I will share with you: A break down of my own definition of rest, “to cease from work in order to remember, restore and return. Remember what’s important, restore what may have been lost, and return rest to others through service”. I also breakdown what I mean by rhythm and what a rhythm of rest is. I talk about rhythm being a song and I how believe that rest needs to become a song in your life, a beat that you sync your life to. I talk about adopting a daily rhythm of rest and what that might look like. I talk about my daily rhythm. We get really practical with ideas on how you can rest daily and have this become a routine &/or spontaneous thing each day. I share with you my weekly rhythm of rest that I call the Sabbath. I talk about why I have a Sabbath every week and why I think the Sabbath is important. I share with you briefly what the Bible says about the Sabbath and why I believe that God loves rest and wants us to rest. Despite your worldview and belief system, you’ll love this concept of a weekly rest. So don’t tune out just because I mentioned the word “God”. This episode is for everyone - I promise! Recently I’ve been inspired to have a monthly rest pattern and I talk about some ideas for this inside this episode too. My husband and I have unintentionally been having a yearly rest pattern. I want to share with you what this is. It’s not just a holiday, sipping kombucha by a pool (although that is great and I’m totally up for that too!). It’s about a yearly rest rhythm that aligns with my definition of rest - remembering, restoring & returning. It will all make sense to you once you’ve listened to the episode. I talk about a few Biblical concepts in the episode that you might be interested in delving into deeper. In this episode, I look at the concept of the ‘Sabbath’. If you’re interested in learning more about this, I’ve put together a free guide where you can have a look at some passages in the Bible yourself and see what you think. Interested? Here is the . Links mentioned in this episode: > Nancy Ray on monthly rest. Nancy talks about a monthly rest, but also a daily, weekly, yearly rest too. Nancy is a kindred spirit. I was inspired by this episode, which made me reflect on my own life and the way I incorporate rest. You can listen to her episode called if you’re interested in more content on this topic. > FREE GUIDE - “”. If you’re interested in going deeper into what the Bible says about the Sabbath or you’re interested in learning about why I do the Sabbath the way I do, download the freebie and take a look for yourself about what the Bible says. > My facebook group “”. I hope to have more actual conversations with listeners on the page, so if you’re wanting to chat, that’s the place to be. /episode/index/show/emmalemke/id/13055072