373: Systems Series, Part 1 - Prospecting
Empowering Women in Real Estate® - The Podcast with Karen Cooper
Release Date: 10/01/2025
Empowering Women in Real Estate® - The Podcast with Karen Cooper
If you’re listening on the day this episode airs… it’s Christmas Eve. And if you’re anything like most women in real estate, you’re moving through the day with a full heart and an even fuller to-do list. In this short, heartfelt Christmas Eve episode, Karen shares gentle words of wisdom for the woman who is juggling clients, caring for family, holding emotions for everyone around her — and still trying to find a moment to breathe. Inside, you’ll hear: Acknowledgment of the many roles you carry Encouragement for the woman who feels like she fell short this...
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The end of the year can feel like a blur of client care, goal setting, school events, and holiday obligations—and as a woman in real estate, you’re often the one holding it all together. In this episode, Karen shares practical ways to find calm in the year-end chaos so you can finish strong without burning yourself out in the process. She’ll walk you through choosing a few key non-negotiables, creating a simple end-of-year plan, protecting your energy before your calendar, and building in real rest—especially in the week between Christmas and New Year’s. You’ll also hear...
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What would I tell my younger self about building a real estate business that actually supports your life — not consumes it? This episode was inspired by a recent Instagram post that received a huge response, because so many women in real estate feel the pressure to hustle, grind, and “push through” for far too many years before finally learning what truly creates long-term success. Today I’m sharing the 10 lessons I wish I had known at 32, instead of learning them the hard way over 23 years in this business. Inside the episode, you’ll hear: Why hustling isn’t a business...
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After three years at Real Brokerage, I can finally see the compound effect in action. In this episode, I’m pulling back the curtain on what this move has really meant for my business, my life, and our all-female Platinum Group Real Estate Team. From navigating a major brokerage transition with 30+ pending transactions and 30+ team members, to expanding into 19+ states, to building revenue share and new income streams that support our long-term goals—nothing about this has been surface level. I’m sharing why we left a brokerage we loved, what drew us to a cloud-based model we...
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In this heartfelt annual gratitude episode, Karen reflects on what has been a transformative year—after several that were incredibly hard. She opens up about the seasons of loss, burnout, and rebuilding that defined her 40s, and how this year, through faith, boundaries, and slowing down, she finally found herself again. From choosing Worthy as her word of the year to embracing joy, morning rituals, and authenticity, Karen shares how gratitude became the anchor that helped her rediscover peace, purpose, and happiness in both life and business. If you’ve ever walked through a...
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In this week’s episode, Karen shares her presentation from the 5th Annual Empowering Women in Real Estate® Conference, titled The Intangibles. While most training in real estate focuses on the tangible — contracts, marketing, scripts, negotiations — the truth is that what often separates good agents from great ones are the intangibles. In this episode, Karen reveals the 10 subtle, often-overlooked qualities that define top-producing agents. These are the habits, perspectives, and small-but-powerful actions that can completely transform your business. If you’ve ever...
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Drowning in emails? In this episode, Karen walks through the exact email management system she uses to keep multiple inboxes under control—while running businesses, leading a team, raising kids and supporting a 40k+ community. You’ll learn how to: Combine accounts into one working inbox (and when to use a separate “bills-only” address). Use color-coded flags tied to themed days (sales, team, EWRE, personal) so nothing gets lost. Decide fast: delete, do, delegate, or defer—and what “Inbox Zero-ish” really looks like. Unsubscribe...
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In this special replay episode, Karen shares her recent conversation with Renee Ruth, host of The Platinum Agent Podcast. Together, they dive deep into what it truly takes to build a flourishing real estate business — one that’s both profitable and sustainable. With over 23 years in the industry, Karen opens up about how she’s grown a thriving team, created balance while raising a family, and built Empowering Women in Real Estate® into a community of over 39,000 members. You’ll hear practical strategies and mindset shifts that have stood the test of time...
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The most profitable system you’ll ever build is the one that protects your energy and your peace. In the Systems Series finale, Karen shares a practical framework to guard your time, attention, and emotional bandwidth—so you can lead, serve, and grow without burning out. You’ll learn: How to set communication boundaries (and the rare exceptions) Choosing appointment windows that match your season Designing a daily peace practice you’ll actually keep A simple plan to refill your cup and say authentic yes/no A 15-minute install to put the whole system in motion today Missed...
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Being “visible” isn’t about being on every platform—it’s about showing up with intention where it matters most. In Part 4 of the Systems Series, Karen shares a practical visibility system you can run in under an hour a day: Choose focused platforms and show your face regularly Log into your CRM daily to nurture the relationships that pay you Plug into community (local or niche) to deepen connection Create appointments when none exist to generate momentum Protect a weekly content block so you’re not creating in a panic Turn visibility into a repeatable habit...
info_outlineProspecting. It’s the system most real estate agents love to hate — but it’s also the one your business can’t survive without.
In this first episode of my Systems Series, I’m breaking down what prospecting really looks like today, why it doesn’t have to mean cold calls and door knocking, and how to create a system that works for YOU.
I’ll share my own “Daily Business Builders” — the prospecting system that has helped me consistently generate business for more than 20 years. These small, repeatable actions have kept my pipeline full through every season of my career.
If you’ve ever struggled with consistency in your lead generation, this episode will change the way you think about prospecting.
Listen now to episode 373 of Empowering Women in Real Estate® - The Podcast on your favorite podcast app or by clicking the link below.
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