373: Systems Series, Part 1 - Prospecting
Empowering Women in Real Estate® - The Podcast with Karen Cooper
Release Date: 10/01/2025
Empowering Women in Real Estate® - The Podcast with Karen Cooper
Ever open Instagram or Facebook for a quick scroll … and suddenly feel that drop in your stomach? Someone else just won an award. Signed a pile of listings. Posted a highlight reel that looks so polished. And even if you’re happy for them, something in you starts whispering: I’m not doing enough. I’m not doing it right. I’m not good enough. In this episode, I’m talking about The Comparison Trap — and how it pulls you off track in two big ways: the immediate disruption (the urge to change everything) and the slow erosion of confidence that...
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By the end of January, the excitement of a fresh start often fades—and for many women in real estate, consistency is the first thing to slip. In this episode of Empowering Women in Real Estate® – The Podcast, Karen shares why motivation is unreliable and what actually creates sustainable success. Hustle and willpower only take you so far; clarity, realistic habits, and accountability are what carry you through the rest of the year. In this episode, you’ll learn: Why motivation fades (and why that’s completely normal) How overly complicated habits quietly sabotage...
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In this episode, I’m sharing my 2026 goals — and more importantly, how I plan to achieve them. I’m walking you through the five goals I’ve set for the year, why I approached goal-setting differently this time, and how my 2026 word of the year — surrender — is shaping both my life and my business. We’ll talk about: Letting go of control and perfection in goal setting Why personal and business goals can’t (and shouldn’t) be separated What it looks like to focus on embodiment instead of constant tracking Creating consistent, meaningful impact...
info_outlineEmpowering Women in Real Estate® - The Podcast with Karen Cooper
Real estate can feel like a 24/7 industry — and when you add multiple businesses, a team, family, sports schedules, and real life on top of it, it’s no wonder so many women feel like they’re constantly behind. In this episode, I’m walking you through my exact time and task management system — the rhythms, routines, and tools I use to keep multiple businesses, a team, a podcast, a community, and family life running without burning out. We’ll talk about: Why having start and stop times (most days) actually makes you more productive. How I...
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Your 2026 Business Plan: The Only 3 Things You Actually Need to Focus On Feeling like your business plan is a 47-tab spreadsheet and a whole lot of pressure? Let’s simplify that. In this episode, I’m breaking your 2026 business plan down to the only three things that truly matter in your real estate business: Your database – the “acres of diamonds” you already have but may not be fully nurturing. Your pillars – the 3–5 core sources of business that deserve your time, attention, and marketing dollars. Your Daily Business...
info_outlineEmpowering Women in Real Estate® - The Podcast with Karen Cooper
A new year always brings fresh energy, possibility, and—if we’re honest—a little fear. Especially in real estate, where every January 1st our numbers reset to zero and we feel like we’re starting all over again. In this episode, Karen shares her 2026 Word of the Year … and why her original word choice just wasn’t enough. Listen in as she talks about: • How choosing a Word of the Year has guided her life and business for over a decade • Why open felt safe—but not fully transformative • What surrender really means (and what it doesn’t) • Releasing the...
info_outlineEmpowering Women in Real Estate® - The Podcast with Karen Cooper
If you’re listening on the day this episode airs… it’s Christmas Eve. And if you’re anything like most women in real estate, you’re moving through the day with a full heart and an even fuller to-do list. In this short, heartfelt Christmas Eve episode, Karen shares gentle words of wisdom for the woman who is juggling clients, caring for family, holding emotions for everyone around her — and still trying to find a moment to breathe. Inside, you’ll hear: Acknowledgment of the many roles you carry Encouragement for the woman who feels like she fell short this...
info_outlineEmpowering Women in Real Estate® - The Podcast with Karen Cooper
The end of the year can feel like a blur of client care, goal setting, school events, and holiday obligations—and as a woman in real estate, you’re often the one holding it all together. In this episode, Karen shares practical ways to find calm in the year-end chaos so you can finish strong without burning yourself out in the process. She’ll walk you through choosing a few key non-negotiables, creating a simple end-of-year plan, protecting your energy before your calendar, and building in real rest—especially in the week between Christmas and New Year’s. You’ll also hear...
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What would I tell my younger self about building a real estate business that actually supports your life — not consumes it? This episode was inspired by a recent Instagram post that received a huge response, because so many women in real estate feel the pressure to hustle, grind, and “push through” for far too many years before finally learning what truly creates long-term success. Today I’m sharing the 10 lessons I wish I had known at 32, instead of learning them the hard way over 23 years in this business. Inside the episode, you’ll hear: Why hustling isn’t a business...
info_outlineEmpowering Women in Real Estate® - The Podcast with Karen Cooper
After three years at Real Brokerage, I can finally see the compound effect in action. In this episode, I’m pulling back the curtain on what this move has really meant for my business, my life, and our all-female Platinum Group Real Estate Team. From navigating a major brokerage transition with 30+ pending transactions and 30+ team members, to expanding into 19+ states, to building revenue share and new income streams that support our long-term goals—nothing about this has been surface level. I’m sharing why we left a brokerage we loved, what drew us to a cloud-based model we...
info_outlineProspecting. It’s the system most real estate agents love to hate — but it’s also the one your business can’t survive without.
In this first episode of my Systems Series, I’m breaking down what prospecting really looks like today, why it doesn’t have to mean cold calls and door knocking, and how to create a system that works for YOU.
I’ll share my own “Daily Business Builders” — the prospecting system that has helped me consistently generate business for more than 20 years. These small, repeatable actions have kept my pipeline full through every season of my career.
If you’ve ever struggled with consistency in your lead generation, this episode will change the way you think about prospecting.
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