Libsyn Directory

004. How To Use Video Testimonials To Book More Clients

Release Date: 08/04/2020

010. TikTok Content Strategies to Gain Followers, Go Viral, & Grow Your Business

Empowerment Connection

Have you been hesitant to use TikTok to grow your business? Bekah Eaker went from 0 to 17,000 followers in just 4 months, and she joined me for this episode to talk about all things TikTok! We cover whether you should even be marketing on TikTok, how to use TikTok as a business owner or personal brand, how to create content and find trends, and how to convert your followers into clients. We even break down the differences between TikTok and Instagram reels, and I share my best tips for repurposing your TikTok videos for Instagram marketing! Episode Highlights (4:52) The differences...

009. Your Brand Is Not Your Logo (All Things Branding)

Empowerment Connection

When you hear the word “branding”, you might think of logos, fonts and colors... But that’s just a small part of what truly makes up your brand. In this episode we’re talking about all things branding. We dive into what makes up a brand, why you should consider building your personal brand, and when it might be time to consider a rebrand for your business. Episode Highlights (0:49) What is branding? What makes up a brand? (2:33) The 3 main things you should focus on for branding (2:38) Logos and purchasing decisions (3:51) Steps to take to establish your brand (4:43) The importance...

008. Three Instagram Hacks That Are Killing Your Engagement

Empowerment Connection

Do you ever feel like the algorithm is out to get you? Marketers share hacks and tricks to gain more followers on Instagram, but those hacks might actually be killing your engagement! In this episode I share 3 ways I see people self sabotage on Instagram and what you can do to organically grow your following instead. Episode Highlights (0:46) What you need to know about Follow Loops and Follow Trains (1:38) What to do instead of follow loops (2:00) The second way you might be killing your Instagram engagement (2:31) What to do instead of using bots (2:57) The third Instagram hack I see...

007. How to Start a Podcast - My Step by Step Podcast Launch Strategy

Empowerment Connection

Are you thinking about starting a podcast? A podcast can be a great tool for your marketing and sales funnel and to grow your business. In this episode I share a behind the scenes look at how I started and launched the Empowerment Connection podcast (plus how I debuted at number 10 in the marketing category charts)! Episode Highlights (1:00) Should you start a podcast? (2:15) How to start a podcast (step by step what I did when I started) (4:20) How to launch and market your podcast (5:45) How a giveaway can help you rank on the Apple Podcasts Charts (6:20) My mindset struggle...

006. Are your business leads or clients ghosting you?

Empowerment Connection

I’m sharing the biggest mistake I’ve made in my business and how you can avoid it! We’re talking about why your prospects and potential clients might be ghosting you (and I’ll let you in on a secret… I don’t think it has anything to do with your pricing)! Listen to learn what questions you should ask to create your client avatar, and how an avatar can generate qualified leads that are ready to work with you! Episode Highlights (0:49) What business owners do when they’ve been ghosted (1:25) The biggest mistake I’ve made in my business (2:02) How to know who to target with your...

005. My Pinterest Marketing Strategy That Leads To Paying Clients

Empowerment Connection

I fired my Pinterest manager and ended up with over 800,000 monthly viewers, almost doubled my website traffic and consistently book new clients every single month from that platform! Listen to this episode to learn about my Pinterest marketing strategy and how you can make more money through this search engine! Episode Highlights (1:06) Why I fired my Pinterest Manager (1:52) Pinterest isn’t a social media platform (2:16) How to optimize and set up your Pinterest profile (keyword research and basic Pinterest set up) (3:30) How to set up Pinterest boards (4:45) How to create...

004. How To Use Video Testimonials To Book More Clients

Empowerment Connection

In this episode we’re talking about how to use video testimonials to book more clients! 92% of potential customers look for reviews, which makes testimonials a powerful tool to convert your leads into paying clients. Learn how to ask for effective video testimonials and how to use them in your online marketing. Episode Highlights (1:02) Why video testimonials are important for your business (2:30) How to ask for video testimonials from clients (4:09) Question #1 and why I ask it (4:24) Question #2 and why I believe it’s an important question to include in your video testimonial...

003. My Content Marketing Strategy To Generate Leads From Instagram

Empowerment Connection

Over 90% of Instagram users follow business accounts, which makes it the perfect platform for you to build your brand and generate leads! In this episode I share how you can consistently create content to post on Instagram, what hashtags to use to generate leads, what to look for in your analytics, and what tools you can use to manage your social media. Episode Highlights (1:48) Why your business needs to be on Instagram (2:59) How you can grow your personal brand on Instagram (3:25) How to use content themes to consistently post on Instagram (5:25) The most important thing...

002. 2 Types of Keywords to Add To Your Website to Improve Your SEO

Empowerment Connection

Are you ready to boost your website traffic and generate leads from Google? This episode is all about SEO and how Google became my biggest lead generator! I share what SEO is, 2 types of keywords that you can add to your website to rank higher in searches, how to do SEO keyword research and where to use keywords on your website! Episode Highlights (1:40) What is SEO and why is it important (2:44) 2 types of keywords to add to your website to improve your SEO (4:10) 3 examples of primary keywords followed by the related and long tail keywords (4:20) SEO keyword examples for Realtors and Real...

001. Intro - Quitting my job, Personal Branding and What to expect

Empowerment Connection

Even though I'm an entrepreneur, I actually never expected to own my own business. In this episode I talk about quitting my job, why I do personal branding and what you can expect from the Empowerment Connection. For a long time I believed the narrative we are often fed; women are insecure, catty, and Oh! The! Drama! Always jealous of the woman sitting next to her... But the past few years I've realized that nothing can be farther from the truth. I find myself surrounded by women who offer so much encouragement and that invest in the success of others. So that's where the Empowerment...

More Episodes

Episode Highlights

(1:02) Why video testimonials are important for your business
(2:30) How to ask for video testimonials from clients
(4:09) Question #1 and why I ask it
(4:24) Question #2 and why I believe it’s an important question to include in your video testimonial request email
(5:15) Question #3 and why it’s great for variety
(5:42) Question #4 and when you can expect to ask it
(6:09) Question #5 and how it helps me sell without being salesy
(7:50) How and where to use your video testimonials in your online marketing
(9:00) Tools you can use to edit your video testimonials and repurpose them

Links and Resources Mentioned

Temi to transcribe your audio or video to text - https://www.temi.com/
Veed and WeVideo to edit your video for social media platforms - http://share.wevideo.com/36LFBV
My Branding Client Video Testimonial - https://vimeo.com/368045588
Episode brought to you by the Mandy Liz Timeless Mobile Preset Collection! Create pro photos with your phone and use my one click edit presets to edit your photos with confidence. - https://mandyliz.com/mandy-liz-timeless-mobile-presets

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Visit Mandy’s Website - https://mandyliz.com/

Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/

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