how I've been able to do 20+ strict pull-ups for 20 years | 244
better. with Jerred Moon
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I break down the Strike Zero Program—a simple and brutally effective way to get better at pull-ups, push-ups, sit-ups, squats, or any bodyweight exercise. This is the exact program that took me from struggling to do a single pull-up to being able to rep out 20+ strict reps consistently. It’s customizable, time-efficient, and built for busy entrepreneurs, parents, or anyone trying to stay fit while building a better life. 💡 Key Takeaways: The Strike Zero Program uses maximum effort sets until you...
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The Most Important Leadership Skill You're Missing | 243
better. with Jerred Moon
Want to GROW your newsletter? Join mine to learn how it’s done: Does mindfulness really make you a better leader? A new study with nearly 20,000 participants says yes—leaders who practice mindfulness show stronger transformational and ethical leadership, healthier teams, and better performance. In this short episode, I’ll break down the research and give you three practical ways to build mindfulness into your leadership style. 💡 Key Takeaways: Mindfulness improves leadership styles (transformational, authentic, ethical). Teams led by mindful leaders have stronger relationships,...
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why you skip your calendar (and how to fix it) | 242
better. with Jerred Moon
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I break down why the boring habits you keep skipping are the very things that extend your life, grow your business, and keep you consistent. The trick? Simple reframes on your calendar that connect daily actions to your long-term goals. I’ll show you how to relabel tasks so they actually stick, and why attaching meaning (and a star rating) changes everything. 💡 Reframing Habits: Instead of “Workout” → call it Life Extension Modality (5⭐) Instead of “Sleep” → call it 24-Hour Recovery Cycle...
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how to survive the trust recession | 241
better. with Jerred Moon
Want to GROW your business? Join my newsletter where I share strategies that actually work: There’s a massive trust recession happening right now for small business owners. Whether you’re online or brick and mortar, it doesn’t matter—people don’t trust you, so they’re not buying. In this episode, I break down what you can do to overcome this trust gap, build real authority, and start converting more customers. We’re talking about going beyond polished “AI slop” and leaning back into real, raw, personal connection. Because at the end of the day, the businesses that win are...
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the anti-burnout plan for entrepreneur parents | 240
better. with Jerred Moon
In this episode, I break down a 4-part anti-burnout framework built specifically for entrepreneur-parents. If you’re building a business and raising a family at the same time, this isn’t about balance... it’s about designing a life that doesn’t break you. You can’t compartmentalize your way to presence. But you can protect your energy where it counts most. 🧩 The Big Idea: You’re not just managing time... you’re managing needs. When your core needs (connection, autonomy, and competence) go unmet, burnout creeps in. That doesn’t just affect your business... it erodes your...
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Building a Brand on Effort and Hard Things | 239
better. with Jerred Moon
Want to keep customers engaged (even when it’s hard)? Join my newsletter for strategies that actually work: In this episode, I break down 4 studies with 1,600 participants that reveal a surprising truth: sometimes your customers need to suffer—but only in the right way. If you run a coaching, therapy, or experiential business, this lesson is critical for retention, referrals, and long-term results. 🧩 The Big Idea: On the material side (watches, groceries, products), suffering = bad. But on the experiential side (fitness, PT, coaching), the right kind of struggle builds identity,...
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how to raise athletic kids | 238
better. with Jerred Moon
Want stronger, happier, more athletic kids? Get my weekly playbook for building lifelong fitness and motivation: In this episode, I share the 3 principles my wife and I used to raise athletic kids (7, 11, and 13) across football, track, soccer, and competitive dance. It wasn’t genetics—it was intentional. Use these to build skills, confidence, and a lifelong love of movement. 🏆 The 3 Principles Normalize fitness at home: Make movement part of the environment and schedule. Keep it playful first; structure comes later. Praise effort over outcomes: Reward hustle, practice habits,...
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If You’re Not Motivated, Do This. | 237
better. with Jerred Moon
Want to unlock real motivation (not the 10-second kind)? Join my newsletter for weekly, science-backed strategies: In this episode, I show you how to turn motivation on—using Self-Determination Theory (SDT)—so you stop relying on “just be disciplined” and start becoming the person who actually wants to do the hard things. After 15 years coaching military operators, entrepreneurs, and everyday folks, this is the simplest path I’ve found to sustained motivation. 💡 The Core Idea (1 Question): What are you getting better at that you actually want to get better at, and who can you do...
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Rockefeller’s $20M Secret: One Drop Changed Everything | 236
better. with Jerred Moon
The Rockefeller Rule: How Small Changes Create Massive Results Episode Summary In this short but powerful episode, I share the story of John D. Rockefeller discovering how one drop of solder per barrel saved him $20 million. More importantly, I connect this lesson to how small, intentional changes in your daily life and business can compound into massive results over time. What You’ll Learn The 39-drop lesson: how Rockefeller’s attention to detail transformed profits. Personal application: becoming intentional with your thoughts, steps, and breaths. Business application: spotting tiny...
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work on your business, not at your business | 235
better. with Jerred Moon
Want to GROW your newsletter? Join mine to learn how it’s done: Did you know only 9% of businesses ever hit $1 million in annual revenue? In this episode, I explain why most entrepreneurs unintentionally build themselves a “really good job” instead of a true business—and how you can avoid that trap. I share the three questions that will tell you if you’re using leverage effectively, plus five practical steps to scale beyond your personal capacity so you can join that top 9%. 💡 The 3 Leverage Questions: Is your product or service fulfilled by a team or technology—not just you?...
info_outlineWant to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter
What if nothing seems to work? In this episode, I break down the real truth about failure in entrepreneurship—why it never ends, what you're doing wrong, and how to build the resilience to push forward no matter what.
From Babe Ruth to Michael Jordan to wolves in the wild, we look at what persistent failure really means and why it’s not a motivational quote—it’s a lifestyle. The entrepreneurs who win aren’t the ones who avoid failure...they’re the ones who embrace it.
🐺 Key Lesson: Be the Wolf
- Wolves fail 86% of their hunts—but they’re still apex predators.
- Entrepreneurs must adopt the same mindset: fail forward, every single day.
- There is no “making it.” There is only the next iteration of the problem to solve.
🧱 Why Most People Get It Wrong:
- They believe success comes after failure ends. It doesn’t—it compounds.
- They think one funnel, one strategy, or one product will change everything.
- They’re crushed by discomfort instead of being forged by it.
🔁 Tactical Mindset Shifts:
- Ads not working? Try again. Leadership conversation failed? Try again.
- Feedback is the roadmap. Failure is the feedback.
- The only real strategy is: Do it again, but better.
⏱️ Chapters:
- 00:00 What If Nothing You Do Works?
- 01:05 Why “Making It” Is a Lie
- 02:30 The Wolf Analogy: 86% Failure Rate
- 04:00 Why Failure Is the Daily Norm, Not the Exception
- 05:00 Ad Campaigns, Marketing, and Iteration
- 06:20 Finding Joy in the Process (And Why That’s the Goal)
- 07:10 The Choice: Crushed by Pressure or Forged by It
📌 Takeaway: Get comfortable with discomfort. If you want to succeed, stop looking for the win and start looking for the next thing to try. Persistence + iteration = progress.
Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get my book: https://bit.ly/killingcomfort
#entrepreneurmindset #embracefailure #resilienceinbusiness #betterhumanbusiness #killingcomfort