Better Human Business
I explore GROWTH. Personal growth and development and business growth. I'll be documenting the journey of both what it takes to become a better human and how to grow a business that focuses on the improving the lives of others.
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work less, earn more...then what? | 215
06/05/2025
work less, earn more...then what? | 215
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I talk about why the “work less, earn more” mindset is one of the dumbest goals on the internet—and what to focus on instead if you want to build a business that actually excites you and sustains your growth long-term. Here’s what I cover: Why “working less” isn’t the real goal for entrepreneurs What to focus on when you reach the point of not needing to work as much The 3 main types of leverage you should build as an entrepreneur: labor, capital, and content How to layer leverage sequentially to create true freedom and progress 🧠 Core Concepts: Labor leverage is the hardest—develop your leadership and team Capital leverage comes after labor leverage and creates financial stability Content (media) leverage plants seeds for long-term brand and marketing power Leverage isn’t about working less—it’s about choosing what to work on If you ever feel stuck, go back to building leverage When you focus on leverage, you’re always doing something to grow the business and expand your freedom. Don’t get lost in the hype—build the levers that move the biggest weights in your life and business. ⏱️ Chapters: 00:00 Why “Work Less, Earn More” Is a Dumb Goal 02:10 What to Focus On Instead—Leverage 04:00 Labor Leverage—The Hardest and Most Important 07:30 Capital Leverage—How to Use Money as a Tool 10:15 Content Leverage—Planting Seeds for the Future 14:00 How to Layer These 3 Types of Leverage in Sequence 16:30 The Real Goal: Choose What You Work On and Why 18:00 Final Thoughts—Build Leverage and Chase Hard Connect with me: Instagram: My site: Sign up for my newsletter: #leverage #businessgrowth #entrepreneurmindset #tryharder #betterhumanbusiness
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How 2 Tiny Followings Make $288K/Month (No Virality Needed) | Ep 214
06/03/2025
How 2 Tiny Followings Make $288K/Month (No Virality Needed) | Ep 214
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I break down why you need to stop chasing followers and what to do instead to build a successful online business—focused on creating content for builders, not followers. After more than a decade of building businesses online, I’ve seen how small social followings can still create huge revenue—if you focus on depth and mastery, not vanity metrics. Here’s what I cover: The difference between followers and builders—and why you want to serve builders The 4 rules for creating content that resonates with builders The 8-step system to build a successful, profitable newsletter 🧠 Core Concepts: Followers want dopamine and entertainment—builders want depth and mastery Serve builders by creating deep, actionable content Reply to your audience and build real relationships Use social media as a gateway to your newsletter—your owned audience Run ads to your free thing, send weekly emails, and monetize wisely Prune your list regularly—keep only engaged, committed builders Builders want real depth and actionable insights. If you create for them, they will become your most loyal customers—and your biggest supporters. ⏱️ Chapters: 00:00 Stop chasing followers: What to do instead 01:00 Case studies: Low-follower, high-revenue businesses 01:30 Followers vs. Builders: Key differences 03:10 Rule #1: Builders are not mindless 04:00 Rule #2: Builders are not fans—they want to learn 04:30 Rule #3: Builders want depth, not dopamine 05:30 Rule #4: Interact—don’t act famous 06:30 Step 1: Set up your email tech 07:00 Step 2: Create your free value-driven lead magnet 08:00 Step 3: Build your 5-email depth sequence 09:00 Step 4: Social media strategy—drive to newsletter 10:00 Step 5: Run simple retargeting ads to your free thing 11:30 Step 6: Weekly depth—write, don't outsource 13:00 Step 7: Monetize quarterly (but do it smart) 14:30 Step 8: Prune your email list quarterly 15:30 Final note: Builders chase mastery. Be one. Connect with me: Instagram: My site: Sign up for my newsletter: #emailmarketing #audiencebuilding #digitalbusiness #depthoverdopamine #betterhumanbusiness
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Build Yourself into an Unstoppable Human (Killing Comfort Book Summary) | Ep 213
05/29/2025
Build Yourself into an Unstoppable Human (Killing Comfort Book Summary) | Ep 213
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I walk through the big ideas behind my book Killing Comfort—a call to stop chasing ease and start chasing hard. If you want to achieve extraordinary results, you have to get uncomfortable first. I break down the 3-part structure of the book and explain how the overlooked prerequisite to success isn’t strategy—it’s embracing discomfort and developing grit. Here’s what I cover: Why the most dangerous trap is comfort that sneaks in without warning The real cost of prosperity, bad ideas, and weak performance The Aviate, Navigate, Communicate process for developing into a high performer The 86% Process: A lifestyle for balance, focus, grit, and consistent discomfort How to build grit through intentional effort and eliminate excuses 🧠 Core Concepts: Comfort is not your friend—chase hard, not ease Success demands discomfort and commitment to difficult things Comfort will always try to sneak in—spot it and kill it Lead yourself first—ask, “Would you follow you?” High performance starts with habits, clarity, and grit Want to go deeper? Get the book at or download the first chapter via the newsletter link above. ⏱️ Chapters: 00:00 Why I Wrote Killing Comfort 01:25 What the Book Is Really About 03:10 Introduction – Discomfort is the Prerequisite 05:20 Part 1 – The True Cost of Comfort (Ch. 4–9) 10:00 Sneaky Comfort, Prosperity, and Limiting Ideas 13:45 The Power of the Mind and Self-Leadership 16:00 Part 2 – Aviate. Navigate. Communicate. (Ch. 10–12) 19:20 What That Means for Your Habits and Strategy 22:10 Part 3 – The 86% Process (Ch. 13–18) 25:00 Balance, Focus, Grit, Essential Habits, and Final Warnings Connect with me: Instagram: My site: Get the Book: #killingcomfort #highperformance #grit #personaldevelopment #betterhumanbusiness
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I'm 37. If I Was 20 Again, Here's How I'd Fix My Mindset | Ep 212
05/27/2025
I'm 37. If I Was 20 Again, Here's How I'd Fix My Mindset | Ep 212
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I share the two most important mindset lessons I wish I could tell my 20-year-old self—because they would have helped me succeed much faster in business and in life. After over a decade of entrepreneurship and hitting the Inc. 500 list twice, I’ve realized success isn’t about tactics—it’s about the way you think. Your mind can be your greatest weapon or your biggest limitation. Here’s what I cover: Why your ideas are probably what’s holding you back The “string too short to be saved” metaphor for limiting beliefs How your mindset shapes your results more than your talent or tactics The 2018 study that proves belief can override genetics Why most success stories are built on rewiring internal narratives 🧠 Core Lessons: Your ideas may be outdated, limiting, and completely false Let go of stories that no longer serve your success The mind is more powerful than we give it credit for Belief shapes behavior, even at the physiological level Feed your brain with truth, logic, and forward momentum If you can break free from bad ideas and build a strong mindset, you can succeed faster and more powerfully than you ever thought possible. ⏱️ Chapters: 00:00 What I’d Tell My 20-Year-Old Self About Mindset 01:30 Lesson #1 – Your Ideas Are Holding You Back 04:20 “Strings Too Short to Be Saved” – A Metaphor for Mental Clutter 06:10 Common Limiting Beliefs About Money, Marketing, and Success 08:30 Lesson #2 – The Mind Is More Powerful Than You Realize 09:45 The 2018 Genotype Study That Changed Everything 12:20 Why Belief Shapes Performance (Even When the Info Is False) 15:10 What Are You Feeding Your Mind Daily? 17:00 The True Difference Between High Performers and Everyone Else 18:45 Final Thoughts: Let Go of Bad Stories, Feed a Better Mind Connect with me: Instagram: My site: Get My Book (Killing Comfort): #mindset #successhabits #personaldevelopment #entrepreneurmindset #betterhumanbusiness
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If You Want Better Habits, Please Listen To This... | Ep 211
05/22/2025
If You Want Better Habits, Please Listen To This... | Ep 211
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I break down my 6-step habit-building framework—refined from over a decade of experience coaching thousands of entrepreneurs and high-performers. If you’ve ever struggled to build habits that stick, this is for you. Here’s what I cover: Why most people fail at habits (and what to do instead) How to go smaller and actually make progress The “one habit at a time” rule that guarantees consistency Why front-loading your habits is a game-changer The power of hiring a coach or creating true accountability Why 100 reps is the real benchmark—not 21 days And the truth: You will fail (and that’s okay) 🧠 Core Principles: Start smaller than you think you should Build one habit at a time—no stacking until it’s automatic Front-load habits early in your day for better success Hire help or find serious accountability when needed Stick with it for 100 reps before moving on Expect failure—just don’t let it stop you Want to transform your identity? Build 1–3 meaningful habits a year—and keep them for life. That’s how you become the person you want to be. ⏱️ Chapters: 00:00 Why Most People Can’t Stick to Habits 01:10 Step 1 – Go Small (Seriously Small) 03:25 Step 2 – Never More Than One Habit at a Time 05:15 Step 3 – Front Load Your Habits 08:20 Step 4 – Hire Help or Create Real Accountability 10:35 Step 5 – Do It 100 Times (No Exceptions) 13:40 Step 6 – You Will Fail (Here’s What to Do Next) Connect with me: Instagram: My site: Get My Book (Killing Comfort): #habits #highperformance #habitbuilding #betterhumanbusiness #identityshift
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3 bad habits preventing you from the life you want | Ep 210
05/20/2025
3 bad habits preventing you from the life you want | Ep 210
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I talk about the 3 most powerful things I removed from my life that helped me gain momentum, improve my mindset, and grow as a human and entrepreneur. This isn’t about adding more tactics. It’s about subtracting what’s holding you back. Here’s what I cover: Why complaining keeps you stuck—and how a 7-day no-complaint challenge changed my life The power of extreme ownership and cutting excuses at the root How taking advice from the wrong people slows your growth (and who to listen to instead) 🧠 Core Ideas: Remove complaints—focus on solutions Own everything—stop making excuses Choose your mentors wisely—stop listening to the wrong people Cutting these three habits will free up massive mental space and move you forward faster. ⏱️ Chapters: 00:00 – Why Removing Beats Adding 01:00 – Stop Complaining (Take the 7-Day Challenge) 06:00 – Stop Making Excuses (Extreme Ownership in Action) 12:00 – Stop Listening to the Wrong People (Your Circle Matters) 📲 Connect with Me: Instagram: Website: Book (Killing Comfort): Want to GROW your newsletter? Join mine to learn how it’s done: #betterhumanbusiness #selfdevelopment #mindsetmatters #entrepreneurmindset
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10 Harsh Truths I Wish I Knew When I Started... | 209
05/15/2025
10 Harsh Truths I Wish I Knew When I Started... | 209
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I share the 10 most powerful rules I’ve followed over the last decade in entrepreneurship—rules that have helped me scale businesses, lead teams, and avoid costly mistakes. These aren’t tactical tips like “be consistent on Instagram.” These are high-level strategic principles that will shape how you lead, build, and grow. Here’s what I cover: Why failing fast accelerates your growth The importance of thinking bigger (and what kept me stuck) How to get out of your own way through self-development What “first up, last down” means for leadership at home Getting crystal clear on what you actually want Why being a great coach isn’t enough—you must become a marketer How indecision kills momentum (and why you should never say “maybe”) The difference between leading your team and trying to save them Why going deep beats going wide in learning and growth How to expand your threshold for control and find real freedom 🧠 Core Ideas: Fail fast to learn fast Quit thinking small—vision drives scale Self-development is the key to growth Lead at home and in business with intention Get clear on what you want—ignore the noise Be a marketer, not just a technician Decide quickly—no more maybes Lead, don’t rescue Go deep, not wide, in your learning Let go of control to gain freedom Implement one. Implement three. Implement all ten. Each rule can shift your trajectory in business and life. ⏱️ Chapters: 00:00 The Rules That Changed My Entrepreneurial Journey 01:00 Rule #1 – Fail Fast 02:30 Rule #2 – Quit Thinking Small 04:00 Rule #3 – Get Out of Your Own Way 05:30 Rule #4 – First Up, Last Down 07:00 Rule #5 – Get Clear on What You Want 08:15 Rule #6 – Be a Marketer 09:45 Rule #7 – Never Say Maybe 11:00 Rule #8 – Be a Leader, Not a Savior 13:00 Rule #9 – Go Deep Instead of Wide 14:30 Rule #10 – Expand Your Threshold for Control Connect with me: Instagram: My site: Get My Book (Killing Comfort): #entrepreneurrules #highperformance #leadershiplessons #betterhumanbusiness #foundermindset
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Master Storytelling In 9 Minutes | Ep 208
05/13/2025
Master Storytelling In 9 Minutes | Ep 208
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I break down how to use storytelling to become a better marketer, connect more deeply with your audience, and build a brand that resonates. Story is the most powerful tool to compel the human brain. If you want your message to land—whether in content, emails, or even Christmas party convos—you need to learn how to tell a better story. Here’s what I cover: My real, personal story (following a 10-step framework) Why storytelling is the secret weapon for better marketing The 10 essential components every great story needs How to use this framework for your brand, content, or business Why your story is more valuable than your strategy 🧠 The 10-Step Story Framework: 1. What’s your backstory? 2. What’s your goal? 3. What are your external struggles? 4. What are your internal struggles? 5. What wall did you hit? 6. What was your epiphany? 7. What was your plan? 8. What conflict did you face? 9. What was the result? 10. What was the transformation? This isn’t a hack—it’s a structure. You already have the stories. Now you have the framework to tell them in a way that connects, converts, and compels. If you want better marketing, more engagement, and a stronger brand—just tell better stories. ⏱️ Chapters: 00:00 Why Storytelling Matters in Business 01:15 Reading My Own 10-Step Story 04:45 Step-by-Step Breakdown of the Framework 13:20 How to Apply This to Your Marketing and Messaging 15:30 Why Most People Think They Don’t Have a Story (and Why They’re Wrong) 17:10 Storytelling for Brand, Content, and Connection Connect with me: Instagram: My site: Get My Book (Killing Comfort): #storytelling #branding #marketingstrategy #personalbrand #betterhumanbusiness
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How to Do Hard Things That Actually Matter | Ep 207
05/08/2025
How to Do Hard Things That Actually Matter | Ep 207
Want to GROW your newsletter? Join mine to learn how it’s done: In this video, I break down how to do hard things that actually move the needle—in business, in life, and in who you are becoming. Doing random hard stuff for the sake of it won’t make you stronger. Putting a rock in your shoe and running 10 miles? That’s just pain. You need purposeful hardship—done consistently. Here’s what I cover: What historical figures like Roosevelt and JFK taught us about hard things The “Hard Things Equation” that creates transformation Why daily discomfort beats once-a-year suffering How to choose your one hard thing (and stick with it) Why most people never grow—and how to make sure you do 💥 The Hard Things Equation: → Push forward against your own desire → Do it daily → Stick with it until it becomes habit → Then, find the next hard thing You don’t need to be reckless. You need to be intentional. And that’s what separates the people who change… from those who stay stuck. ⏱️ Chapters: 00:00 Why “Doing Hard Things” Isn’t Enough 00:35 The Historical Warnings About Comfort 02:45 What William James Meant by a “Moral Equivalent of War” 04:00 Why You Must Choose Hard Things On Purpose 05:00 The Hard Things Equation Explained 06:15 When Your Hard Thing Stops Being Hard 07:25 Sporadic Suffering vs. Daily Progress 08:15 How to Pick the Right Hard Thing for Growth 09:00 This Is How You Actually Transform and Build a Better Business Connect with me: Instagram: My site: Get My Book (Killing Comfort): #selfdiscipline #growthmindset #entrepreneurship #tryharder #betterhumanbusiness
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The Entrepreneurs Guide to STRESSFUL Times (A Simple Game That Actually Works) | Ep 206
05/06/2025
The Entrepreneurs Guide to STRESSFUL Times (A Simple Game That Actually Works) | Ep 206
Want to GROW your newsletter? Join mine to learn how it’s done: In this video, I break down how to gamify stress so you can scale your business without burning out your brain, your body, or your relationships. As entrepreneurs, we pile stress on ourselves constantly—training hard, building fast, and trying to be high-performers in every area of life. The problem? Stress without recovery will wreck you—and eventually, your business too. So I created a simple daily framework that tracks both your stress inputs and recovery outputs—so you can stay in the game longer and operate at your best. Here’s what I cover: My personal wake-up call: tension headaches, burnout, and overload The 6 major stressors (hormesis) that drain your recovery bank The 6 recovery methods that help you earn back your energy A scoring system you can track in 60 seconds per day Why most entrepreneurs overtrain mentally, physically, and emotionally—and how to fix it 📊 The Rule: Every stressor = –2 Every recovery = +1 Balance daily. Win weekly. ⏱️ Chapters: 00:00 The Burnout Moment That Changed Everything 01:20 What Is Hormesis? (And Why It Matters) 02:35 The 6 Stressors Entrepreneurs Pile On 03:50 The 6 Recovery Habits You Need to Track 05:15 The Stress/Recovery Math That Keeps You Balanced 06:30 Why You Can’t Recover From Everything 07:45 How to Stay in the Game as an Entrepreneur Connect with me: Instagram: My site: Get My Book (Killing Comfort): #stressmanagement #entrepreneurburnout #recoveryhabits #betterhumanbusiness #highperformance
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The 3-Phase Success Framework: Proven Strategy for Business Growth | Ep 205
05/01/2025
The 3-Phase Success Framework: Proven Strategy for Business Growth | Ep 205
Want to GROW your newsletter? Join mine to learn how it’s done: In this video, I break down the 3-Phase Success Framework—a simple, repeatable method for building momentum, developing mastery, and creating success faster in business (and life). Because ideas aren’t worth much without execution. Momentum fades. And vision without standards is just noise. Here’s what I cover: Why ideas don’t matter unless you move quickly The secret behind fast execution AND high standards How to get unstuck, build momentum, and create repeatable wins The real path to mastery—and why most people skip it How this works at the macro level (business) and micro (content, email, etc.) 🧠 Core Concepts: Momentum is earned through fast action Vision sustains you when motivation fades Mastery = fast execution to a high standard, over and over The idea only matters if the product is good Standards > Strategy This framework will help you break plateaus and move with clarity—whether you’re stuck at $10K/month or figuring out your next content play. ⏱️ Chapters: 00:00 Why Ideas Alone Don’t Matter 00:38 How Execution Builds Momentum 01:55 Why Fast Implementation > Waiting 03:00 Using Vision to Sustain You 04:15 Execution + Standards = Mastery 06:10 Why Mastery Requires Repetition 07:30 Business Coaches Without Experience (A Warning) 08:25 Applying the Framework to Micro Strategies 09:20 How to Use the Success Loop to Move Faster
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I Never Cared About Branding—Now I’m Building a Brand That Actually Matters | 204
04/29/2025
I Never Cared About Branding—Now I’m Building a Brand That Actually Matters | 204
Want to GROW your newsletter? Join mine to learn how it’s done: In this video, I break down why I ignored branding for years—and why that was a massive mistake. Here’s the truth: If you’re confused about your brand, your audience doesn’t stand a chance. Branding isn’t about logos, fonts, and hex codes. It’s about clarity. Positioning. Messaging. And when I finally got that right, content creation became easier. My message clicked. My brand started to actually matter. Here’s what I cover: The biggest branding mistake I made for years What’s actually inside a good brand guide How to use the Brand Builder Template to get crystal clear on your message If you want your content to land—and your audience to get you—this is the foundation. Grab my free Brand Builder Template here: Video title ideas (for the algo): Why I Ignored Branding (And Why That Was Stupid) I Never Cared About Branding—Until It Cost Me How to Build a Brand That Actually Connects The Brand System I Wish I Had Years Ago Connect with me: Instagram: My site: Get My Book (Killing Comfort): #branding #personalbrand #contentstrategy #messaging #entrepreneurship Timestamps: 00:00 - Branding Isn’t What You Think It Is 00:30 - If You’re Confused, Your Customers Are Too 01:00 - The Brand Builder Template (Live Walkthrough) 01:30 - Why Clear Messaging = Unlimited Content Ideas 02:15 - Start Here: Your Positioning Statement 03:30 - Jerred’s Brand: From Better Human Business → Better 04:15 - “Better” Starts With Newsletters (Here’s Why) 05:00 - Mission: Things Don’t Get Easier—You Get Better 05:30 - Vision: Boring Ops, Bigger Life 06:00 - “Hoodie and Headphones” Poem—The Aspirational Identity 07:15 - Build a Brand That Gives You Time & Freedom 08:00 - The Three Core Messages That Drive Everything 08:45 - Core Phrase, Tone, Personality, Target Audience 09:15 - Fonts, Colors, Logo—Last, Not First 09:45 - Branding Wasn’t a Priority—Until It Had to Be
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The Content System That Bought Me My Time Back (And 200% ROI) | Ep 203
04/24/2025
The Content System That Bought Me My Time Back (And 200% ROI) | Ep 203
Episode Description Sign up for the newsletter here: Time-Stamped Show Notes 00:30 – Why most people dismiss newsletters—and why they’re wrong 02:00 – Where great content actually comes from 03:30 – The power of scripting and how newsletters serve that purpose 05:00 – Intro to the Content Multiplier Framework 06:15 – How one newsletter turns into 30+ content pieces 08:30 – Using AI to scale without outsourcing your voice 10:00 – Building consistency with your content marketing 12:00 – Final thoughts and free course invitation
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No One Is Coming To Save You—This Is What Finally Woke Me Up | Ep 202
04/22/2025
No One Is Coming To Save You—This Is What Finally Woke Me Up | Ep 202
In this episode, I share the moment that woke me up—and the framework I used to change everything. Get the free Comfort Assessment template here: Not that long ago, I was stuck in a job I hated, telling myself to suck it up because that’s what “real men” do. I didn’t believe in myself. No one else did either. Then one day, sitting in a hotel room on a work trip I didn’t want to be on… I finally saw it clearly: No one is coming to save you. Here’s what I cover: The Comfort Assessment I used to change my life Why your “decent” job might be your biggest threat How I went from stuck and broke to building $25M+ in online revenue This isn’t about hustle. It’s about killing comfort and building systems that give you your life back. Time-Stamped Show Notes 00:30 – Opening thoughts on work, meaning, and discomfort 02:00 – The job I hated and the moment that triggered change 04:30 – What is the Comfort Assessment and how does it work? 07:15 – Breaking down the six key life areas 09:00 – Defining content vs. complacent 11:00 – The projection phase: do nothing vs. daily attention 14:30 – My own wake-up call: from paycheck to $200 and discipline 17:00 – The power of daily habits and showing up 19:00 – Why self discipline is the long-term solution 21:00 – Final challenge and takeaway
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3 Methods I use for Endless Content Ideas (Without ChatGPT) | Ep 201
04/17/2025
3 Methods I use for Endless Content Ideas (Without ChatGPT) | Ep 201
Episode Description Sign up for the newsletter here: Time-Stamped Show Notes 00:30 – Why AI shouldn’t be your primary source of ideas 02:00 – Method 1: The Self-Interview Process for authentic content 05:20 – Using ChatGPT to generate questions without losing your voice 07:40 – Method 2: The Inspiration Method using content sorters 10:05 – How to ethically borrow from successful content formats 12:00 – Method 3: The Vanilla Ice Method—create content from your own day 14:30 – The power of documentation over creation 15:45 – James Clear’s 5-step creative process 18:20 – Final thoughts on creating content with longevity
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If You Don’t Focus, You’ll Fail—7 Rules for Deep Work That Actually Works | Ep 200
04/15/2025
If You Don’t Focus, You’ll Fail—7 Rules for Deep Work That Actually Works | Ep 200
Episode Description Sign up for the newsletter here: Time-Stamped Show Notes 0:30 – Why productivity depends on your ability to produce 2:00 – The role of deep work in entrepreneurial success 3:30 – Three focus aids to enhance productivity 6:00 – Blocking your time and blacking out distractions 7:30 – Creating rituals to trigger focused work 9:00 – Defining clear targets for each deep work session 10:30 – Making deep work a recurring habit 12:00 – Why organization matters for flow state 13:30 – The role of sleep in cognitive performance and productivity 15:00 – Final thoughts on mastering deep work for business and life
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Top Low-Overhead, High-Profit Digital Business Models for 2025 | Ep 199
04/10/2025
Top Low-Overhead, High-Profit Digital Business Models for 2025 | Ep 199
Episode Description Sign up for the newsletter here: Time-Stamped Show Notes 0:30 - Introduction to Low Overhead Business Strategies 2:00 - Exploring the Potential of Accountability Coaching 4:00 - Utilizing Minimal Resources for Maximum Impact 6:00 - Building Your Business with Existing Assets 8:00 - Crafting and Scaling Your Offer 10:00 - Tips for Keeping Overhead Low While Expanding Your Business
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How To Get Your First 1,000 E-mail Subscribers | Ep 198
04/08/2025
How To Get Your First 1,000 E-mail Subscribers | Ep 198
Episode Description Sign up for the newsletter here: Time-Stamped Show Notes 0:30 - Introduction to Effective E-Mail Marketing Strategies 2:00 - Discussing the ROI of E-Mail Marketing 4:00 - Tips on Growing Your E-mail Subscriber Base 6:00 - Best Practices for Monetizing Your E-mail List 8:00 - How to Maintain a Healthy Subscriber Relationship 10:00 - Closing Thoughts on Sustainable E-Mail Marketing
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14 Rules for Scaling a Business Without Burning Out Your Life | Ep 197
04/03/2025
14 Rules for Scaling a Business Without Burning Out Your Life | Ep 197
Episode Description Sign up for the newsletter here: Time-Stamped Show Notes 0:30 - Introduction to Balancing Life and Business Growth 2:00 - Understanding the 'One Thing' in Business 4:00 - The Importance of Reverse Engineering Your Goals 6:00 - Why Tracking the Right Metrics Matters 8:00 - Transitioning from Hustle to System 10:00 - Utilizing Your Calendar for Strategic Planning 12:00 - The Essentials of Designing for Delegation 14:00 - Routine and Repetition in Business Systems 16:00 - Weekly Team Alignments and the Importance of Scaling Intelligently 18:00 - Buying Back Time: A Strategic Move for Personal and Professional Growth 20:00 - The Value of Simplicity and Data-Driven Decisions in Scaling 22:00 - Prioritizing Personal Fulfillment Alongside Business Success
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The 5-Minute Exercise That Changed How I Show Up Every Day | Ep 196
04/01/2025
The 5-Minute Exercise That Changed How I Show Up Every Day | Ep 196
Episode Description Sign up for the newsletter here: Time-Stamped Show Notes 0:30 - Introduction to Personal Growth Through Content Creation 2:00 - Motivations Behind My Personal Growth Journey 4:00 - Major Insights from My Experience with Personal Branding 6:00 - The Importance of Quality and Authenticity in Content 8:00 - Leveraging Email Marketing for Personal Connection 10:00 - Strategic Planning and Integration of Interests for Effective Growth 12:00 - Recap and Key Takeaways for Enhancing Your Personal Growth Strategy
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6 Lessons From Lowkey Building My Personal Brand for 9 Months | Ep 195
03/27/2025
6 Lessons From Lowkey Building My Personal Brand for 9 Months | Ep 195
Episode Description Sign up for the newsletter here: Time-Stamped Show Notes 0:30 - Introduction to personal branding and its importance. 2:00 - Why I started my personal brand and its benefits. 4:00 - Progress and metrics of my personal branding journey. 6:00 - Financial aspects and the importance of investment in personal branding. 8:00 - Top lessons learned from building a personal brand. 10:00 - Future plans and closing thoughts on personal branding.
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Scale Your Business With a Zero-Risk Work Ethic: Trying Harder | Ep 194
03/25/2025
Scale Your Business With a Zero-Risk Work Ethic: Trying Harder | Ep 194
Episode Description Sign up for the newsletter here: Time-Stamped Show Notes 0:30 - Introduction to the entrepreneur mindset shift and the ATT framework. 2:00 - Background on my journey from the military to entrepreneurship. 4:00 - Explanation of the ATT framework: Average, Trying, and Trying Harder. 6:00 - How applying the ATT framework influences business strategy and growth. 8:00 - The role of failure in the entrepreneurial process and mindset shift. 10:00 - Summary and key takeaways on utilizing mindset shifts to enhance entrepreneurial success.
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The Leverage Loop: How To Unlock Time And Financial Freedom | Ep 193
03/20/2025
The Leverage Loop: How To Unlock Time And Financial Freedom | Ep 193
Episode Description Sign up for the newsletter here: Time-Stamped Show Notes 0:30 - Introduction to the importance of avoiding entrepreneurial burnout 2:00 - Understanding the leverage loop 4:00 - Identifying signs of potential burnout 6:00 - Strategic hiring to mitigate workload 8:00 - Practical steps to implement the leverage loop 10:00 - The importance of self-care and continuous learning 12:00 - Recap and final thoughts on building a sustainable business model
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The Billionaire's Money Framework (That You Should Steal Too) | Ep 192
03/18/2025
The Billionaire's Money Framework (That You Should Steal Too) | Ep 192
Episode Description Sign up for the newsletter here: Time-Stamped Show Notes 0:30 - Introduction to the billionaire money framework 2:00 - The importance of understanding and protecting your cash flow 4:00 - How to effectively utilize your cash flow for spending, saving, investing, and donating 6:00 - Detailed strategies for maximizing investment returns 8:00 - How different investment approaches affect your rate of return 10:00 - Summary and steps to implement the framework in your life
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9 Success Habits To Outwork Your Competition | Ep 191
03/13/2025
9 Success Habits To Outwork Your Competition | Ep 191
Episode Description Sign up for the newsletter here: Time-Stamped Show Notes 0:30 - Introduction to the importance of daily habits 2:00 - 350 Micro: Nutritional habits 4:00 - The 300 Challenge: Consistency in physical training 6:00 - Developing a robust mindset daily 8:00 - Deep learning strategies 10:00 - Financial vigilance 12:00 - Importance of physical activity 14:00 - Sleep and hydration 16:00 - The value of tracking and conclusion
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The 5-Minute Website Fix That Unlocked $1M In Sales | Ep 190
03/11/2025
The 5-Minute Website Fix That Unlocked $1M In Sales | Ep 190
Episode Description Sign up for the newsletter here: Time-Stamped Show Notes 0:30 - Introduction to website optimization and its impact on business growth. 2:00 - Discussing the strategic placement of a CTA button and its importance. 4:00 - The importance of testing and refining your website elements. 6:00 - Detailed breakdown of how to optimize your landing pages for higher conversions. 8:00 - Introduction to the AIDA framework for effective landing page design.
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How a 15-Minute Meeting 10x’s Growth Across 5 Companies | Ep 189
03/06/2025
How a 15-Minute Meeting 10x’s Growth Across 5 Companies | Ep 189
Episode Description Sign up for the newsletter here: Time-Stamped Show Notes 0:30 - Introduction and the importance of efficient meetings. 1:00 - Detailed breakdown of the 15-minute meeting structure. 2:00 - Discussion on the significance of each section of the meeting. 5:00 - Insights into how this structure supports business growth. 8:00 - Closing thoughts and how to implement these strategies in your own business.
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A Simple Content System for Scaling Past $10K/Month | Ep 188
03/04/2025
A Simple Content System for Scaling Past $10K/Month | Ep 188
Episode Description Sign up for the newsletter here: Time-Stamped Show Notes 0:30 - Introduction to the content marketing strategy. 2:00 - Storytime: How I started and what I learned from blogging. 4:30 - Detailed breakdown of the 4F Framework. 6:15 - Discussing the importance of flagship content. 8:00 - Strategies for expanding followers through targeted promotions. 10:00 - Funnel strategies for converting followers to subscribers or customers. 12:00 - Best practices for follow-up communications to build and nurture relationships.
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How These 11 Books Transformed My Business & Bank Account | Ep 187
02/27/2025
How These 11 Books Transformed My Business & Bank Account | Ep 187
Episode Description Sign up for the newsletter here: Time-Stamped Show Notes 0:30-1:15 - Introduction and overview of the podcast. 1:45-3:30 - Discussion of the first four books focused on mindset and productivity. 4:00-5:15 - Insights into books aimed at refining customer acquisition strategies. 5:45-7:00 - Exploration of books for implementing systems and financial management. 7:30-9:00 - Recommendations for books on enhancing customer success. 9:30-10:45 - Introduction to the capstone book for scaling to eight figures through effective leadership.
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186: How to Build a Business That Sucks (Do the Opposite & Win)
02/25/2025
186: How to Build a Business That Sucks (Do the Opposite & Win)
Episode Description Sign up for the newsletter here: Time-Stamped Show Notes 0:30-1:00 - Introduction and background. 1:30-2:15 - Importance of systems and automation in business operations. 2:45-3:30 - The need for documented and standardized processes. 4:00-4:45 - How organizing and effectively analyzing data impacts decision-making. 5:15-6:00 - Leadership strategies and their impact on team dynamics. 6:30-7:15 - The role of strategic planning in business success. 7:45-8:30 - Discussing profitability and financial management for growth. 9:00-9:45 - The significance of a mission-driven approach. 10:15-11:00 - The importance of consistent content production in building a brand.
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