better. with Jerred Moon
Feel like you’re capable of more—but tired of the noise? This podcast is for builders. The ones designing businesses, lives, and systems that actually work. I’m Jerred Moon—entrepreneur, operator, and systems-first thinker. I’ve built multiple 7- and 8-figure companies, helped hundreds of founders scale real businesses (not just followers), and I’ve done it all while staying present with my family and far away from hustle-culture BS. In this show, I break down what it really takes to grow—personally and professionally. No fluff. No ego. Just stories, frameworks, and straight-up strategy from the trenches. Each episode helps you think clearer, execute faster, and build a life that’s not just bigger—but better.
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The Illusion of Over-Optimization | 263
06/17/2026
The Illusion of Over-Optimization | 263
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, Jerred tackles the idea of "over-optimization" in both business and health. From KPI dashboards and profit margins to sleep scores and HRV data, many people claim optimization can go too far. Jerred argues the real problem isn’t optimization—it’s the stress and anxiety we attach to the information. The data isn’t the enemy. Our reaction to the data is. Here’s what you’ll learn: 1️⃣ Why true optimization can’t actually be taken “too far” 2️⃣ The difference between optimization and simply wasting time 3️⃣ Why entrepreneurs often avoid metrics and KPI dashboards 4️⃣ The connection between health tracking, business data, and stress 5️⃣ How anxiety—not information—creates most optimization problems 6️⃣ Why increasing your stress tolerance may be your biggest growth opportunity Takeaways: Optimization means creating the best possible outcome within your current constraints. You can't "over-optimize" a business or your health—you can only optimize poorly. Data is neutral; your emotional response to it is what creates stress. Avoiding metrics doesn't remove problems—it simply hides them. Business owners and athletes often struggle with the same issue: anxiety around performance data. Increasing your stress tolerance is one of the most valuable forms of self-development. 💡 Key Lesson: Most people blame optimization when what they're actually experiencing is discomfort. Whether it's a poor sleep score, declining profitability, or underperforming KPIs, the challenge isn't the information itself—it's learning how to face reality without letting it overwhelm you. Questions to Ask Yourself: Am I avoiding data because it's unhelpful—or because it makes me uncomfortable? What business metrics am I currently ignoring? How do I react when performance numbers don't go my way? What practices help me increase my stress tolerance? Connect with Jerred: 🌐 Website: 📸 Instagram: ▶️ YouTube: #BusinessOptimization #EntrepreneurMindset #KPIs #Leadership #StressManagement #HealthOptimization #SelfDevelopment #BusinessGrowth #TryHarder
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Stop DIY-ing Your Business Growth | 262
06/10/2026
Stop DIY-ing Your Business Growth | 262
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, Jerred shares a raw behind-the-scenes look at entrepreneurship, delegation, AI, and one of the biggest mistakes business owners make: continuing to do work they’ve already outgrown. Through a personal story about nearly getting crushed while changing his own oil, he explains why holding onto low-value tasks can be far more expensive than most entrepreneurs realize. Here’s what you’ll learn: 1️⃣ Why entrepreneurs struggle to let go of tasks they should delegate 2️⃣ The hidden cost of the DIY mindset in business 3️⃣ How to identify tasks that no longer deserve your time 4️⃣ Why delegation isn’t about working less—it’s about creating more value 5️⃣ How Jerred used AI to automate content publishing across multiple platforms 6️⃣ What your role should become as your business grows and scales Takeaways: Just because you can do something doesn’t mean you should. Delegation creates capacity for higher-level strategic thinking. The biggest opportunities in business often come after handing off routine work. AI can eliminate repetitive tasks that consume valuable entrepreneurial bandwidth. As you grow, your job shifts from execution to creation and leadership. The future of entrepreneurship belongs to people who combine creativity with leverage. 💡 Key Lesson: Many entrepreneurs continue "changing the oil" in their businesses long after they should have delegated or automated those tasks. The real question isn’t whether you can do the work—it’s whether it’s the highest-value use of your time. Questions to Ask Yourself: What tasks am I still doing that someone else could handle? What repetitive work could be automated? If I gained back 5–10 hours per week, where would I invest that time? What meaningful work am I avoiding because I’m stuck in execution mode? Connect with Jerred: 🌐 Website: 📸 Instagram: ▶️ YouTube: #Entrepreneurship #BusinessSystems #Delegation #Leadership #AIforBusiness #Productivity #BusinessGrowth #TimeManagement #TryHarder
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Raw Behind-the-Scenes: AI, Marketing, Growth | 261
06/03/2026
Raw Behind-the-Scenes: AI, Marketing, Growth | 261
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, Jerred pulls back the curtain and shares a raw behind-the-scenes update on his businesses, why podcast content is changing, how he’s using AI across multiple companies, and the marketing principle that’s driving growth right now. If you want an honest look at what’s actually happening while scaling businesses in 2025, this episode is for you. Here’s what you’ll learn: 1️⃣ Why the podcast is shifting away from repurposed YouTube content 2️⃣ How Jerred is using AI to optimize multiple businesses in real-world ways 3️⃣ Why business operators have a unique advantage in the AI era 4️⃣ The “Find the Atom” marketing framework for attracting more customers 5️⃣ How simplifying your marketing message can dramatically improve results 6️⃣ Why getting hands-on with AI is more important than consuming endless content about it Takeaways: AI is not replacing business fundamentals—it’s accelerating them. The best way to learn AI is by using it, not endlessly researching it. Most businesses overcomplicate their marketing message. Finding the smallest problem you solve is often the key to acquiring customers. Customers buy specific outcomes, not your entire transformation process. AI can dramatically improve website optimization, systems, and operations when applied strategically. Business owners should focus on practical implementation instead of chasing every new AI trend. 💡 The “Find the Atom” Framework: Identify the smallest problem your ideal customer wants solved. Build your marketing around that specific outcome. Save the broader transformation for your actual delivery process. Simple messaging often outperforms sophisticated messaging. Connect with Jerred: 🌐 Website: 📸 Instagram: ▶️ YouTube: #AIforBusiness #BusinessSystems #MarketingStrategy #Entrepreneurship #ArtificialIntelligence #PersonalBrand #SEO #BusinessGrowth #TryHarder
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Supercharge Obsidian with AI | 260
05/06/2026
Supercharge Obsidian with AI | 260
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, Jerred breaks down how to build an AI-powered life and business operating system using Obsidian and Claude. Instead of relying on random prompts or scattered files, you’ll learn how to create a system that runs on files you own, works with any AI model, and can manage your goals, workouts, podcast notes, business systems, and more. Note: This episode was originally created as a YouTube video, so the full visual walkthrough is best experienced on YouTube. You can still listen here to understand the concept, but for the full demonstration, watch the video on . Here’s what you’ll learn: 1️⃣ Why Obsidian + Claude creates a powerful AI knowledge base 2️⃣ How to build systems using files you own instead of being locked into one app 3️⃣ Why the index file is the core of your AI operating system 4️⃣ How to use AI to manage goals, workouts, podcast notes, and daily execution 5️⃣ Why markdown files make your system AI-agnostic and future-proof 6️⃣ How to start small with one simple monthly goals file Takeaways: Obsidian gives you a clean interface and file structure for managing your systems. Claude can read, reference, and build from your Obsidian vault when structured correctly. The index file acts like a “constitution” for your AI system, telling it how your frameworks work. Markdown files keep your notes portable, flexible, and compatible with multiple AI tools. You can use this setup for fitness, goal tracking, podcast notes, business operations, and more. The goal is not just better notes—it’s building living systems that help run your life and business. Connect with Jerred: 🌐 Website: 📸 Instagram: ▶️ YouTube:
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AI-Driven Executive Admin with Claude | 259
04/29/2026
AI-Driven Executive Admin with Claude | 259
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, Jerred breaks down how to use Claude as your executive admin assistant—not by prompting it randomly, but by actually “hiring” it with a job description, a skill file, and a repeatable workflow. He shares how Claude now handles a major portion of his admin workload, including email, calendar, Slack, project management, daily briefings, and task organization. Here’s what you’ll learn: 1️⃣ Why Claude can replace a large portion of executive admin work 2️⃣ The difference between prompting AI and hiring AI 3️⃣ The two files you need to build your AI executive assistant 4️⃣ How to use the H.I.R.E. framework to create AI employees 5️⃣ How Claude can manage email, calendar, Slack, Monday, and daily briefings 6️⃣ Why entrepreneurs should stop treating AI like Google and start treating it like a team member Takeaways: Claude can handle a large portion of daily admin work when set up correctly. The key is giving AI a real job description, not just random prompts. The H.I.R.E. framework stands for: Hand it a job description, Install it as a skill, Run it with a trigger, and Evolve it over time. AI works best when you customize it to your systems, tools, and communication style. Claude can draft emails, scan your calendar, review Slack, check project management tools, and generate a daily brief. The real shift is moving from prompting AI to employing AI. Connect with Jerred: 🌐 Website: 📸 Instagram: ▶️ YouTube:
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when it's ok to quit | 258
04/22/2026
when it's ok to quit | 258
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, Jerred breaks down a question most high performers struggle with: when is it actually okay to quit? We’re taught to never quit—but sometimes quitting is the smartest move you can make. He shares two clear frameworks to help you decide when to stick it out vs. when to walk away, plus a simple exercise to audit your time and focus on what actually moves you forward. Here’s what you’ll learn: 1️⃣ Why “never quit” is incomplete advice for growth 2️⃣ The difference between quitting because it’s hard vs. quitting strategically 3️⃣ How to use goals as a filter for what to continue or eliminate 4️⃣ Why you should always commit to a fixed timeframe before quitting 5️⃣ The mistake most people make when they “pivot” too early 6️⃣ A simple quarterly audit to decide what to start and stop doing Takeaways: Quitting is okay when something no longer serves your goals. You must commit to a defined timeframe before deciding to quit. Most people quit too early because things get hard—not because it’s the wrong path. Time is your most valuable asset—eliminate anything that doesn’t move you forward. Consistency over a long enough timeframe is what creates real results. Regularly audit your time and priorities to stay aligned with your goals. Connect with Jerred: 🌐 Website: 📸 Instagram:
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how to write a book that gets you clients | 257
04/15/2026
how to write a book that gets you clients | 257
In this episode, Jerred breaks down how to turn a simple book into a powerful client acquisition system. Instead of writing a book that just sits on a shelf, you’ll learn how to build an “authority system” that attracts high-value clients and pays for its own marketing. Here’s what you’ll learn: 1️⃣ Why entrepreneurs should write books for clients (not royalties) 2️⃣ How to write a sharp book that solves one problem for one specific person 3️⃣ The pricing strategy that turns your book into an impulse buy 4️⃣ How to build a simple funnel with an upsell that pays for your ads 5️⃣ The self-liquidating offer model that lets you run traffic for free 6️⃣ How to convert readers into $2,000+ clients using a follow-up system Takeaways: Your book is not a revenue stream...it’s a client acquisition tool. Solve one problem for one person instead of trying to write a broad, unfocused book. Price your book low to maximize reach and volume. Use an upsell to cover ad costs and create a self-liquidating funnel. Follow up with readers to ensure they consume your content and move toward your offer. A well-built book funnel can turn a $5 product into high-ticket clients. Connect with Jerred: 🌐 Website: https://better.biz 📸 Instagram: https://www.instagram.com/jerred.moon/
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how to build a million dollar business (year by year) | 256
04/08/2026
how to build a million dollar business (year by year) | 256
Episode Description In this episode, Jerred Moon breaks down the real path to solopreneur business growth by walking through his 18-year journey from starting a simple fitness blog to building multiple seven-figure companies. He shares the key lessons he learned year by year so you can shortcut the process, avoid common mistakes, and build a stronger business faster. Here’s what you’ll learn: 1️⃣ Why most solopreneurs never hit $1 million — and what separates the few who do 2️⃣ How Jerred’s first five-figure launch completely changed his mindset as an entrepreneur 3️⃣ Why automation is one of the biggest growth levers for solopreneurs 4️⃣ The importance of recurring revenue, niche ownership, and credibility-building assets like books 5️⃣ How systems, operations, and leadership create time freedom and long-term scale Takeaways: Start before you feel ready and let consistency shape the path. Your first dollar online can completely change how you think about business. Automate before you hire if you want sustainable solopreneur business growth. Recurring revenue gives you stability and breathing room. Books, content, and systems can accelerate trust, growth, and scale. If you want to build faster than Jerred did, you need a long-term strategy — and you need to try harder. Connect with Jerred: 🌐 Website: https://better.biz 📰 Newsletter: https://better.biz/newsletter 📸 Instagram: https://www.instagram.com/jerred.moon/
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5 things you need to scale in 2026 | 255
11/12/2025
5 things you need to scale in 2026 | 255
In this episode, Jerred Moon breaks down the Better Operating System — a five-part framework to help you plan, track, and scale your business heading into 2026. Learn how to create clarity in your business, make better decisions, and build systems that actually last. Here’s what you’ll learn: 1️⃣ The 1330 Planning Process — how to assess, plan, and execute with precision 2️⃣ The Company Cockpit — which metrics actually matter week to week 3️⃣ The Try Harder Cadence — the 10-minute weekly meeting that keeps you on track 4️⃣ The OODA Loop — a proven decision-making framework from the U.S. Air Force 5️⃣ The Dash One — how to create your company’s master manual for scale Takeaways: Don’t step into 2026 without a plan. Track the few metrics that matter most. Build playbooks so problems never blindside you twice. Your business should run on systems, not guesswork. Whether you build it yourself or get help, you need these five systems to scale. To make 2026 your best year yet, you’ll have to try a whole lot harder than you are right now. Connect with Jerred: 🌐 Website: 📰 Newsletter: 📸 Instagram:
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The 3 Ways to Earn Your Team’s Respect | 254
10/29/2025
The 3 Ways to Earn Your Team’s Respect | 254
The 3 Ways to Earn Your Team’s Respect.
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Give me 29 Minutes and I’ll Teach You 15 Years of Content Marketing | 253
10/22/2025
Give me 29 Minutes and I’ll Teach You 15 Years of Content Marketing | 253
Content marketing isn't about the latest trends, hacks or even going viral. I know this because I have been doing simple content marketing for 15 years and have generated $30M+ in revenue. In this video, I'll share a presentation on content marketing strategy that has worked in scaling brands for 15 years.
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Building a Team, Life Updates, Better Humanness Reporting | 252
10/14/2025
Building a Team, Life Updates, Better Humanness Reporting | 252
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I tackle a question I get all the time: 1099 vs W2 — which should you hire? I break down the real differences, share a story about two moving companies that taught me the lesson, and explain why the choice impacts your company culture more than your bank account. Then, for the first time, I share my own Better Humanness Reporting — what I’m reading, how I’m training, and my biggest wins personally and professionally this past week. This is a new style of episode, going a bit longer and behind the scenes. I’d love your feedback. 💡 Key Takeaways: 1099 contractors may save money in the short term, but they rarely build long-term culture. W2 employees allow you to invest in leadership, development, and a real “crew.” Culture is built by consistent teams, not random contractors pieced together. Leadership after the first million in business is about succeeding through people. Better Humanness Reporting: training, reading, and wins help leaders connect at a deeper level. ⏱️ Chapters: 00:00 Intro & New Style of Episode 01:10 1099 vs W2 — The Real Question 03:00 The Moving Company Story (Contractors vs Crews) 06:20 Why W2 Employees Build Better Culture 09:00 Leadership Beyond a Million — Succeeding Through People 11:30 Introducing Better Humanness Reporting 12:15 My Training This Week 13:50 What I’m Reading Right Now 15:10 Personal & Professional Wins 16:30 Asking for Your Feedback Connect with me: Instagram: My site: Get my book: #leadership #businessgrowth #companyculture #entrepreneurship #tryharder
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How Great Cultures Get Built (Or Destroyed) | 251
10/09/2025
How Great Cultures Get Built (Or Destroyed) | 251
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I break down the biggest mistake young leaders make — avoiding confrontation. If you’re scared to correct team members when they mess up or say something off, you’re accidentally building a weak company culture. As a former military officer and entrepreneur for over a decade, I’ve seen over and over that leadership (not tactics) is what scales companies. Today, I’ll show you how to make effective spot corrections, set real standards, and become the leader your team actually respects. 💡 Key Takeaways: Leadership — not more marketing tactics — is what ultimately scales a business. Culture grows by action or inaction. Avoiding tough talks builds a weak culture. Spot corrections should happen immediately — but with the right tone and setting. Use the “nuclear option” (public correction) only for extreme cases; otherwise, correct privately. Always explain the why behind your corrections to earn respect and drive real change. ⏱️ Chapters: 00:00 The #1 Mistake Young Leaders Make 01:00 Why Leadership — Not Tactics — Scales Companies 02:45 How Avoiding Confrontation Destroys Culture 04:30 When and How to Make Spot Corrections 06:30 The “Nuclear Option” (When Public Correction Is Necessary) 08:20 Why Explaining the WHY Builds Trust Connect with me: Instagram: My site: Get my book: #leadership #companyculture #confrontation #management #tryharder
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what winners do differently | 250
10/07/2025
what winners do differently | 250
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I unpack the powerful lesson behind doing hard things—through the incredible story of Admiral James Stockdale. Shot down over North Vietnam and held as a prisoner of war for seven years, Stockdale survived by practicing what later became known as the Stockdale Paradox: disciplined thinking, neither blind optimism nor crippling pessimism. His survival was shaped by one seemingly small decision—taking a philosophy class years earlier. You never know which hard thing you choose today will shape who you become tomorrow. 💡 Key Takeaways: Hard things prepare you for the unknown future—before the crisis comes. The Stockdale Paradox: face brutal facts while maintaining belief you’ll prevail. Stoicism gave Stockdale the mental armor to endure years of captivity and torture. We all have “easy buttons,” but choosing difficulty builds resilience and strength. Daily practice: ask yourself, “What hard thing will I do today?” ⏱️ Chapters: 00:00 Why Doing Hard Things Matters 01:35 The Story of Admiral James Stockdale 03:15 From Fighter Pilot to Philosophy Student 05:00 Shot Down & Captured Over North Vietnam 06:30 Surviving Seven Years of Captivity 08:00 The Stockdale Paradox Explained 09:40 Why Small, Hard Choices Shape Your Future 11:00 Daily Practice: Choose Hard Things Connect with me: Instagram: My site: Get my book: #stoicism #mentalstrength #stockdaleparadox #dohardthings #tryharder
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Be Where Your Feet Are | 249
10/02/2025
Be Where Your Feet Are | 249
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I share my personal journey with resiliency—what it means to “be where your feet are,” how to handle anxiety about the future, and why facing life’s hardest moments one step at a time is the key to moving forward. I’ll talk about my early entrepreneurial days, lessons learned from the military, and the powerful advice from my late best friend Talon that has carried me through some of life’s hardest seasons. 💡 Key Takeaways: “Be where your feet are” — focus fully on the present moment, not on future unknowns. Only worry about the “closest alligator to the boat” — solve the problem right in front of you. Worry alone is useless; move from anxiety to action by making a plan. Entrepreneurship (and life) is a contact sport — expect challenges and prepare to respond. Resiliency is built through presence, planning, and executing one step at a time. ⏱️ Chapters: 00:00 Why Resiliency Matters for Entrepreneurs 01:20 My Journey Into Entrepreneurship & Self-Development 03:00 The Friendship That Shaped My Perspective 05:00 “Be Where Your Feet Are” — Talon’s Powerful Advice 07:10 Learning to Face Anxiety & Worry With Logic 09:05 The Closest Alligator to the Boat: How to Focus 10:40 Planning Your Way Through Uncertainty 11:50 Final Thoughts on Presence & Resiliency Connect with me: Instagram: My site: Get my book: #resiliency #mentalstrength #entrepreneurship #bewhereyourfeetare #tryharder
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how to train for a sub 6 min mile | 248
09/30/2025
how to train for a sub 6 min mile | 248
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I break down how to run a sub-6 minute mile—even if you’re not a “runner.” This framework is built for the well-rounded athlete: strong in the gym, fast on the track, and still fitting training into a busy life. I’ve used this exact system to hit sub-6 consistently, and I’ve coached countless others to do the same, all without training for hours a day. 💡 Key Takeaways: You don’t need marathon-level mileage—just smart, targeted conditioning. Use the three energy systems: Gain (short bursts), Pain (intense efforts), and Sustain (longer intervals). Interval training is the fastest way to improve mile time when you’re limited on time. Consistency across intervals matters more than volume—stop when your performance drops. Combine this with bodyweight strength work (like my pull-up program) for a complete, efficient system. 📌 Example Protocols: Gain: 30s on, 90s off — start with 5 intervals, build up while maintaining consistency. Pain: 2m on, 4m off — very hard efforts, 5–10 intervals max. Sustain: 5m on, 5m off — 3–5 intervals at aerobic threshold or Zone 2. ⏱️ Chapters: 00:00 Who This Is For (Well-Rounded Athletes) 01:05 Why a Sub-6 Mile Matters 02:00 The Simplicity of Energy System Training 03:15 Gain Workouts (Explosiveness & Power) 04:30 Pain Workouts (The Hard Stuff No One Trains) 06:00 Sustain Workouts (Aerobic & Threshold) 07:25 Putting It All Together in a Week 08:20 Why Fitness Fuels Every Part of Life Connect with me: Instagram: My site: Get my book: #sub6mile #intervaltraining #conditioning #wellroundedathlete #tryharder
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how to stop being GLUED to your phone | 247
09/25/2025
how to stop being GLUED to your phone | 247
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I show you how to get off your damn phone—so you can take back control of your mind, sharpen your focus, and be more present. The average American spends 4.5 hours a day on their phone, mostly doom-scrolling. I’ve cut my screen time down to about 29 minutes a day, and the difference in clarity, presence, and enjoyment of life is huge. Here’s the system I use and how you can do it too. 💡 Key Takeaways: Most phone time isn’t productive—it’s addictive by design, draining your energy and focus. I use an app called Opal (no affiliation) to block distracting apps with strict schedules. The key is the Allow List—only keeping essential apps (GPS, camera, Audible, Spotify, kids’ sports apps, etc.). Set different rules for weekdays and weekends—block during family time and cut down work distractions. Even if you need Instagram or another app for business, set strict daily limits (15–30 minutes max). Track your average daily screen time to make sure your system is actually working. ⏱️ Chapters: 00:00 Why You Need to Get Off Your Phone 01:05 The Average 4.5 Hours Problem 02:15 The App I Use: Opal 03:45 Building an Effective Allow List 05:20 My Weekday and Weekend Schedules 07:10 Handling Instagram for Business 08:15 Why You Can’t “Just Use Discipline” 09:20 Final Thoughts: Protect Your Mind, Be Present Connect with me: Instagram: My site: Get my book: #digitaldetox #focus #productivity #mindset #tryharder
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how to rewire your brain for mental toughness | 246
09/23/2025
how to rewire your brain for mental toughness | 246
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I break down how to build mental toughness—not by waiting for life to throw you hard times, but by deliberately creating them through training. The tool I’ve used for over a decade is called Meet Yourself Saturday—a weekly workout designed to confront the weakest version of yourself and strengthen the voice that pushes you forward. Mental toughness isn’t about never wanting to quit—it’s about changing the conversation in your head when you do. 💡 Key Takeaways: Mental toughness is built by controlling the conversation in your mind. Meet Yourself Saturday is a weekly hard workout designed to expose your inner quitter—and overcome it. The Murph workout (1 mile run → 100 pull-ups → 200 push-ups → 300 squats → 1 mile run with a 20 lb vest) is one of the best mental toughness builders. True grit comes from repetition—doing this every week for years, not days. Visual representations (stickers, bricks, markers) reinforce progress and keep you accountable. ⏱️ Chapters: 00:00 Why Mental Toughness Must Be Practiced 01:20 The Inner Conversation That Defines You 03:00 What Is Meet Yourself Saturday? 04:15 The Murph Workout Example 06:00 Recognizing and Reframing Weak Thoughts 07:20 How Long It Really Takes to Build Mental Toughness 08:30 Visual Bricks & Tracking Progress 09:30 Final Thoughts: Grit Takes Years, Not Days Connect with me: Instagram: My site: Get my book: #mentaltoughness #grit #resilience #entrepreneurship #tryharder
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Personal Branding Is Changing. An Old School ‘New’ Method | 245
09/18/2025
Personal Branding Is Changing. An Old School ‘New’ Method | 245
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I share my honest experience with building a personal brand—what’s worked, what hasn’t, and why ditching polished AI content for raw, authentic storytelling has made a massive difference. After building multiple businesses, I realized engagement and trust don’t come from perfectly produced videos or AI-written captions—they come from showing up as yourself, listening to your audience, and playing the long game. 💡 Key Takeaways: Raw, authentic content outperforms polished AI “slop.” Your story, struggles, and behind-the-scenes matter more than perfection. Ask your audience what they actually need help with—and create content around that. Engagement isn’t about vanity metrics—it’s about real conversations, replies, and relationships. Play the long game—trust and brand growth are built over time, not overnight. ⏱️ Chapters: 00:00 Intro & Why Personal Branding Matters 01:15 The Problem with Polished Content 03:00 Why I Ditched AI Captions 04:45 Creating Content Around Audience Struggles 06:30 Authenticity Over Vanity Metrics 07:45 Playing the Long Game Connect with me: Instagram: My site: Get my book: #personalbrand #entrepreneurship #authenticcontent #newslettergrowth #tryharder
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how I've been able to do 20+ strict pull-ups for 20 years | 244
09/16/2025
how I've been able to do 20+ strict pull-ups for 20 years | 244
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I break down the Strike Zero Program—a simple and brutally effective way to get better at pull-ups, push-ups, sit-ups, squats, or any bodyweight exercise. This is the exact program that took me from struggling to do a single pull-up to being able to rep out 20+ strict reps consistently. It’s customizable, time-efficient, and built for busy entrepreneurs, parents, or anyone trying to stay fit while building a better life. 💡 Key Takeaways: The Strike Zero Program uses maximum effort sets until you “strike” through all reps down to zero. It tailors itself to your fitness level by bringing you to failure every set. Rest periods are short (about 60 seconds), making workouts efficient and effective. You can do it three times per week with a lower body move, upper body push, and upper body pull—or just pick one exercise when short on time. Momentum > perfection—one session, even short, builds consistency and results. 📌 Example Workout: Air Squats: 200 reps total Push-Ups: 100 reps total Pull-Ups: 50 reps total Do max reps → subtract from total → rest 60 sec → move to next exercise → repeat until you hit zero. ⏱️ Chapters: 00:00 Why Fitness Fuels Everything Else in Life 01:15 My Embarrassing Start with Pull-Ups 02:45 The Marine Who Showed Me the Way 04:10 The Origins of the Strike Zero Program 05:30 How the Program Works (Strike Down to Zero) 07:15 Weekly Programming & Variations 08:45 Quick Wins for Busy Entrepreneurs 09:40 Final Thoughts on Consistency & Momentum Connect with me: Instagram: My site: Get my book: #bodyweighttraining #strikezeroprogram #pullups #entrepreneurfitness #tryharder
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The Most Important Leadership Skill You're Missing | 243
09/11/2025
The Most Important Leadership Skill You're Missing | 243
Want to GROW your newsletter? Join mine to learn how it’s done: Does mindfulness really make you a better leader? A new study with nearly 20,000 participants says yes—leaders who practice mindfulness show stronger transformational and ethical leadership, healthier teams, and better performance. In this short episode, I’ll break down the research and give you three practical ways to build mindfulness into your leadership style. 💡 Key Takeaways: Mindfulness improves leadership styles (transformational, authentic, ethical). Teams led by mindful leaders have stronger relationships, higher well-being, and better performance. Mindfulness = sustained present attention + an open, curious, non-defensive stance. 🧭 Practical Applications: Notice before reacting: Pause before you respond to your team. Listen without planning a reply: Stay fully present in conversations. Pay attention: Put away distractions and give people your focus. 📌 Tools for Mindfulness: Breathwork practices (box breathing, WIM HOF, etc.) Meditation (5–20 minutes daily) Simple awareness: noticing thoughts and letting them pass ⏱️ Chapters: 00:00 Does mindfulness make you a better leader? 00:40 What the study revealed (20,000 participants) 01:30 Defining mindfulness in leadership 02:20 Three ways to practice mindful leadership 04:20 Final thoughts & practical tools Connect with me: Instagram: My site: Get my book: #mindfulleadership #entrepreneurship #betterhumanbusiness #tryharder
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why you skip your calendar (and how to fix it) | 242
09/09/2025
why you skip your calendar (and how to fix it) | 242
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I break down why the boring habits you keep skipping are the very things that extend your life, grow your business, and keep you consistent. The trick? Simple reframes on your calendar that connect daily actions to your long-term goals. I’ll show you how to relabel tasks so they actually stick, and why attaching meaning (and a star rating) changes everything. 💡 Reframing Habits: Instead of “Workout” → call it Life Extension Modality (5⭐) Instead of “Sleep” → call it 24-Hour Recovery Cycle Instead of “Meal Prep” → call it Cellular Construction Project Instead of “Family Dinner” → call it Generational Alignment Hour 🧭 Why It Works: Each label connects the task to your future self—not just today. Adding a star rating (1-5) shows how aligned it is with your goals. You’ll stop skipping tasks when you realize what you’re really skipping. 📌 Real Talk: Success isn’t complicated—it’s boring. Eat well, train, read, repeat. Consistency beats excitement. The monotony is the point. Reframing habits helps you and your team understand the why. ⏱️ Chapters: 00:00 Why boring habits matter 01:20 The entrepreneur struggling with consistency 02:40 Reframing workouts as “Life Extension Modality” 04:10 Using star ratings for alignment 05:40 More reframes for sleep, food, family time 07:20 The monotony that actually builds mastery 08:30 Final takeaway: stick to the boring stuff Connect with me: Instagram: My site: Get my book: #habitreframes #consistency #betterhumanbusiness #tryharder #entrepreneurship
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how to survive the trust recession | 241
09/04/2025
how to survive the trust recession | 241
Want to GROW your business? Join my newsletter where I share strategies that actually work: There’s a massive trust recession happening right now for small business owners. Whether you’re online or brick and mortar, it doesn’t matter—people don’t trust you, so they’re not buying. In this episode, I break down what you can do to overcome this trust gap, build real authority, and start converting more customers. We’re talking about going beyond polished “AI slop” and leaning back into real, raw, personal connection. Because at the end of the day, the businesses that win are the ones who can get people to truly know, like, and trust them. 💡 What You’ll Learn: Why polished content is failing (and raw content is back) How to differentiate yourself in an AI-saturated space The 3 things you must share if you want people to trust you How to build a behind-the-scenes strategy that works What really checks the “trust” box for customers today 🛠️ Practical Takeaways: Produce real content: Not AI fluff. Your competitive edge is authenticity. Get personal: Share your story, your why, your journey—not just the tactics. Show behind the scenes: Raw photos, short updates, and unpolished content can build faster trust than a glossy campaign. Anchor your presence: Make sure customers can Google you, see your site, and verify your credibility. ⏱️ Chapters 00:00 Why “Know–Like–Trust” Broke (and How to Fix It) 01:45 Personal > Polished: The Pendulum Swing Back 04:00 A No-AI (or AI-lite) Stance to Stand Out 06:10 Your 4-Pillar Weekly Content Plan 08:15 Proof Mechanics: Case Studies That Convert 10:00 Building Access & Responsiveness into Your Brand 11:30 Overcoming the Trust Recession with Real Content 📌 Real Talk: The trust gap is only getting wider—if you’re not producing content, you’re already behind. Customers are skeptical. They will research you, your brand, and your credibility before they buy. If you want to break through, you’ll need to get uncomfortable and share more of the real story behind your business. Connect with me: Instagram: My site: Get my book: #trustrecession #marketingstrategy #personalbranding #knowliketrust #betterhumanbusiness
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the anti-burnout plan for entrepreneur parents | 240
09/02/2025
the anti-burnout plan for entrepreneur parents | 240
In this episode, I break down a 4-part anti-burnout framework built specifically for entrepreneur-parents. If you’re building a business and raising a family at the same time, this isn’t about balance... it’s about designing a life that doesn’t break you. You can’t compartmentalize your way to presence. But you can protect your energy where it counts most. 🧩 The Big Idea: You’re not just managing time... you’re managing needs. When your core needs (connection, autonomy, and competence) go unmet, burnout creeps in. That doesn’t just affect your business... it erodes your home life, quietly and consistently. ⚙️ The 4-Part Anti-Burnout Framework (Based on Self-Determination Theory): Relatedness → Don’t Parent in Isolation Make connection a priority. Schedule it like your most important meeting. Autonomy → Keep Something That’s Yours Build space into your day that belongs to you...even if it’s just 10 minutes. Competence → Reframe the Bad Days Burnout loves shame. Kill it by turning failure into feedback. Need Crafting → Layer Your Needs Into Theirs Use the time you already have (practice, pickup, chores) to recharge with your kids. 💡 Why This Matters: Most entrepreneur-parents feel guilt, exhaustion, or like they’re failing at both roles. You don’t need balance...you need structure. This episode gives you a practical way to win at home while you build what matters. ⏱️ Chapters 00:00 Why business success won’t fix home burnout 01:25 The invisible stress of entrepreneur-parents 03:00 3 things that will burn you out 04:00 Part 1: Relatedness (don’t go it alone) 05:50 Part 2: Autonomy (keep something that’s yours) 08:00 Part 3: Competence (reframe the hard days) 09:10 Part 4: Need Crafting (layer your needs into theirs) 11:45 Final thought: try harder...at home Takeaway: You’re not burned out because you’re weak. You’re burned out because your life isn’t set up to meet your needs. Fix that...and everything changes. Connect with me: Instagram: My site: Get my book: #parenting #entrepreneurship #burnout #selfdetermination #tryharder #betterhumanbusiness #familyfirst
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Building a Brand on Effort and Hard Things | 239
08/28/2025
Building a Brand on Effort and Hard Things | 239
Want to keep customers engaged (even when it’s hard)? Join my newsletter for strategies that actually work: In this episode, I break down 4 studies with 1,600 participants that reveal a surprising truth: sometimes your customers need to suffer—but only in the right way. If you run a coaching, therapy, or experiential business, this lesson is critical for retention, referrals, and long-term results. 🧩 The Big Idea: On the material side (watches, groceries, products), suffering = bad. But on the experiential side (fitness, PT, coaching), the right kind of struggle builds identity, loyalty, and transformation. Your job? Remove friction at the wrong moments, and lean into meaningful struggle at the right ones. ⚙️ 4 Rules for Customer “Suffering” Done Right: 1. Eliminate Friction in Material Touchpoints: Checkout, signup, onboarding, access to community. Audit your process every quarter with fresh eyes. Don’t let confusion kill the initial excitement. 2. Embed Meaningful Struggle in the Work: Reaffirm that the hard part is the point. Remind them they are becoming the type of person who can do hard things. 3. Frame Challenges as Growth: Ask powerful questions: Who do you become once you finish this program? How will this program be a meaningful part of your success story? How will these lessons help you grow in other areas of life? 4. Anchor the Experience in Story: Keep weaving their answers back into future sessions. Help them connect the dots between effort, identity, and transformation. 💡 Why This Matters: Anyone can generate a “perfect” program with AI. But you anchor people to the hard work, connect it to their story, and help them stick with it long enough to see results. That’s the difference between another PDF on their desktop and a life-changing experience. ⏱️ Chapters 00:00 The surprising role of “suffering” in customer success 01:15 Why it kills material sales but fuels experiential growth 02:30 The onboarding gap: don’t make this mistake 04:40 Rule #1: Eliminate friction in touchpoints 06:15 Rule #2: Embed meaningful struggle 07:45 Rule #3: Frame challenges as growth (3 key questions) 10:15 Rule #4: Anchor progress in story 11:45 Final takeaway: effort is the only thing you really sell Takeaway: Don’t hide from the hard parts. Eliminate the wrong kind of suffering, but lean into the right kind. Your clients will be more committed, more loyal, and more likely to succeed—because they’ll see themselves as the kind of person who does hard things. Connect with me: Instagram: My site: Get my book: #customerexperience #businessgrowth #coaching #onboarding #identityshift #tryharder #betterhumanbusiness
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how to raise athletic kids | 238
08/26/2025
how to raise athletic kids | 238
Want stronger, happier, more athletic kids? Get my weekly playbook for building lifelong fitness and motivation: In this episode, I share the 3 principles my wife and I used to raise athletic kids (7, 11, and 13) across football, track, soccer, and competitive dance. It wasn’t genetics—it was intentional. Use these to build skills, confidence, and a lifelong love of movement. 🏆 The 3 Principles Normalize fitness at home: Make movement part of the environment and schedule. Keep it playful first; structure comes later. Praise effort over outcomes: Reward hustle, practice habits, positioning, and resilience—not trophies or touchdowns. Let them choose: Guide, don’t push. Rotate sports, avoid early specialization, and watch for burnout. 🏠 How to “Normalize Fitness” (No Drill Sergeant Required) Make it visible: Garage/home gym, rings, med balls, jump ropes out and ready. Play first: Tag, “floor is lava,” relay races, obstacle courses. Keep sessions short and fun. Model it: Shift some workouts to when kids are awake so they see you train. Layer structure later: As interest grows, add simple strength/skill blocks (bench, KB swings, dance drills). 🎯 Effort > Outcome: Coaching Phrases that Build Grit “I noticed how hard you chased that play.” “Your practice effort all week put you in position for that goal.” “Loved your focus on the little details—do more of that.” 🧠 Autonomy Beats Burnout (Let Them Choose) Rotate seasons: Try multiple sports before committing. Check-in questions: “What feels fun right now?” “Want to try a different position/event?” Watch the load: Too many leagues/practices = fast burnout. Pull back early. 🔗 Why This Works (Self-Determination Theory) Autonomy: They pick the sport/activity. Competence: They see skills improve (strength, footwork, mobility). Relatedness: Family trains together; team/community support. 🛠️ Quick-Start Checklist Set a visible movement zone at home (2–3 simple tools). Schedule two 15–20 min family “play sessions” this week. Use only effort-based praise after practices/games. Ask your kid to choose next week’s activity—then back it. ⏱️ Chapters 00:00 Why it’s not genetics—it’s intentional 00:40 Principle 1: Normalize fitness at home 02:30 Play-first approach (tag, obstacles, short sessions) 03:30 Principle 2: Praise effort, not outcomes 04:40 What to say after games/practice 05:20 Principle 3: Let them choose (avoid early specialization) 06:35 Spotting & solving burnout 07:30 SDT link: autonomy • competence • relatedness 08:05 Quick-start checklist & wrap Final Take: Build an environment where movement is normal, celebrate the grind, and honor their choices. Athleticism follows—and so does a lifelong love of fitness. Connect with me: Instagram: My site: Get my book: #parenting #athletickids #youthsports #motivation #selfdeterminationtheory #familyfitness #tryharder #betterhumanbusiness
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If You’re Not Motivated, Do This. | 237
08/21/2025
If You’re Not Motivated, Do This. | 237
Want to unlock real motivation (not the 10-second kind)? Join my newsletter for weekly, science-backed strategies: In this episode, I show you how to turn motivation on—using Self-Determination Theory (SDT)—so you stop relying on “just be disciplined” and start becoming the person who actually wants to do the hard things. After 15 years coaching military operators, entrepreneurs, and everyday folks, this is the simplest path I’ve found to sustained motivation. 💡 The Core Idea (1 Question): What are you getting better at that you actually want to get better at, and who can you do it with? Answer this and you’ll naturally trigger all three drivers of intrinsic motivation. 🔬 The 3 SDT Drivers (in plain English): Competence: You can see yourself improving a real skill. Autonomy: You chose the path (not “shoulds” forced on you). Relatedness: You’re doing it with/around people who get it. 🏋️ Fitness Example: Goal: Better aerobic fitness. Hate running? Cool—choose kettlebells (autonomy). Train snatch/swing/TGU and track progress (competence). Join a KB group or invite friends (relatedness). Same fitness outcome, but now you want to do the work. 💼 Business Example: Hate cold lunches but want more leads? Choose digital ads (autonomy). Learn/media-buying skills and measure CPL/ROAS (competence). Join a marketers’ community or hire a mentor (relatedness). You’ll execute longer and better. 🚀 5-Step Quick Start: Choose a path you’re genuinely curious about (autonomy). Define a skill ladder you can level up weekly (competence). Find your people (forum, mastermind, group chat) (relatedness). Track momentum: one metric you can improve each week. Review & adjust every 14 days—keep what pulls you in. 🧱 Common Traps to Avoid: Outsourcing autonomy: Doing things you hate because you “should.” No feedback loop: If you can’t see improvement, motivation dies. Going solo: Without community, friction wins. ⏱️ Chapters: 00:00 The problem with “just be disciplined” 00:35 Operators vs. civilians: the real gap I saw coaching 01:20 Self-Determination Theory (SDT) overview 02:05 The one question that unlocks motivation 02:40 Driver #1: Competence (get better at a skill) 03:05 Driver #2: Autonomy (you must choose it) 03:30 Driver #3: Relatedness (do it with others) 03:55 Fitness example: aerobic gains without running 05:20 Business example: more leads without face-to-face 06:45 5-step quick start to sustain motivation 07:45 Pitfalls and how to fix them fast 08:20 Final challenge: answer the question & act Final Take: Motivation isn’t magic—it’s designed. Lock in autonomy, competence, and relatedness, and you’ll stop white-knuckling discipline and start wanting the work. Connect with me: Instagram: My site: Get my book: #motivation #selfdeterminationtheory #intrinsicmotivation #habitbuilding #discipline #entrepreneurship #fitnessmindset #betterhumanbusiness
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Rockefeller’s $20M Secret: One Drop Changed Everything | 236
08/19/2025
Rockefeller’s $20M Secret: One Drop Changed Everything | 236
The Rockefeller Rule: How Small Changes Create Massive Results Episode Summary In this short but powerful episode, I share the story of John D. Rockefeller discovering how one drop of solder per barrel saved him $20 million. More importantly, I connect this lesson to how small, intentional changes in your daily life and business can compound into massive results over time. What You’ll Learn The 39-drop lesson: how Rockefeller’s attention to detail transformed profits. Personal application: becoming intentional with your thoughts, steps, and breaths. Business application: spotting tiny inefficiencies before they erode your culture or profits. The key question: Where are you still using “40 drops” when 39 would do? Key Takeaways Small adjustments compound into big wins when repeated daily. Leadership requires correcting subtle missteps early. Personal efficiency starts with being intentional in the smallest actions. Quote from the Episode “We often chase the big breakthroughs, but it’s the tiny adjustments—the drops we overlook—that create lasting success. Ask yourself: where am I still using 40 drops when 39 will do?” Final Thoughts This episode is a reminder that both in business and in life, transformation doesn’t always come from the big wins. It comes from the micro-adjustments you make intentionally every day.
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work on your business, not at your business | 235
08/14/2025
work on your business, not at your business | 235
Want to GROW your newsletter? Join mine to learn how it’s done: Did you know only 9% of businesses ever hit $1 million in annual revenue? In this episode, I explain why most entrepreneurs unintentionally build themselves a “really good job” instead of a true business—and how you can avoid that trap. I share the three questions that will tell you if you’re using leverage effectively, plus five practical steps to scale beyond your personal capacity so you can join that top 9%. 💡 The 3 Leverage Questions: Is your product or service fulfilled by a team or technology—not just you? If you got 10x the customers next month, could you handle it with your current systems? Do you have a documented, repeatable process for new client acquisition? 📈 The 5 Scaling Essentials: Leverage: The core principle of scaling—using people, technology, and systems to multiply output. Who, Not How: Stop asking how you can do it; start asking who can do it for you. Smart Hiring: Hire with a clear process for acquiring new customers so growth follows, not just payroll costs. Invest in Automation: Use tools like HubSpot to replace manual, repetitive tasks. Create Evergreen Content: Make media that remains relevant and valuable for years, not just today. ⏱️ Chapters: 00:00 The 9% Statistic That Should Wake You Up 01:20 My Early Days of Building a “Job” 03:05 The 3 Questions That Reveal Your Leverage 05:00 Why Leverage Is Always the Scaling Answer 06:05 Thinking “Who” Instead of “How” 07:00 Hiring Without Killing Profit 08:00 Automation & Content as Leverage 09:15 Joining the 9% Who Break $1M 📌 Takeaway: If you want to scale, focus relentlessly on leverage. Build systems, empower others, automate what you can, and create content that works for you long after it’s published. Connect with me: Instagram: My site: Get my book: #businessgrowth #scaling #entrepreneurship #leverage #betterhumanbusiness
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3 Stories Every Brand Must Tell (Most People Skip Them) | 234
08/12/2025
3 Stories Every Brand Must Tell (Most People Skip Them) | 234
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I share the results of analyzing over 1 million spoken and 1 million written words I’ve published over the last decade—and the three simple types of stories that will make your audience truly connect with you. If you’re not telling stories in your brand, you’re already falling behind. Tactical “how-to” content isn’t enough anymore—people want to know the human behind the business. These three story types will help you stand out and build deeper connections. 📝 The 3 Stories You Must Tell: What Happened: Your origin story. How you got here, the challenges you’ve faced, and the lessons you’ve learned. What’s Happening: A behind-the-scenes look at what you’re building right now. Share the real, unpolished view. What’s Going to Happen: Your vision for the future and where you’re headed—so your audience can buy into your mission. 📖 Why It Works: Stories create emotional connection—facts and stats alone can’t do that. They give your audience reasons to trust you and follow your journey. They make your content more memorable and shareable. 🔥 My Examples: What Happened: From military service to fitness entrepreneur to building multiple companies online. What’s Happening: Building out a new studio, gym, and personal brand to go all-in on content creation. What’s Going to Happen: Creating a complete resource hub for personal and professional growth over the next decade. ⏱️ Chapters: 00:00 Why Storytelling Is Your Competitive Edge 01:25 The Problem with Only Tactical Content 02:40 How I Analyzed 2 Million Words of My Own Content 04:05 Story Type #1 – What Happened 05:40 Story Type #2 – What’s Happening 07:15 Story Type #3 – What’s Going to Happen 08:30 How These Stories Build Trust & Connection 09:15 The Only Hedge You Have Against AI 📌 Takeaway: Blend tactical content with human stories. Share your past, your present, and your vision for the future to stand out in a noisy, AI-driven world. Connect with me: Instagram: My site: Get my book: #storytelling #brandbuilding #contentstrategy #betterhumanbusiness
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