better. with Jerred Moon

Feel like you’re capable of more—but tired of the noise? This podcast is for builders. The ones designing businesses, lives, and systems that actually work. I’m Jerred Moon—entrepreneur, operator, and systems-first thinker. I’ve built multiple 7- and 8-figure companies, helped hundreds of founders scale real businesses (not just followers), and I’ve done it all while staying present with my family and far away from hustle-culture BS. In this show, I break down what it really takes to grow—personally and professionally. No fluff. No ego. Just stories, frameworks, and straight-up strategy from the trenches. Each episode helps you think clearer, execute faster, and build a life that’s not just bigger—but better.

how I've been able to do 20+ strict pull-ups for 20 years | 244 09/16/2025

The Most Important Leadership Skill You're Missing | 243 09/11/2025

why you skip your calendar (and how to fix it) | 242 09/09/2025

how to survive the trust recession | 241 09/04/2025

how to survive the trust recession | 241 Want to GROW your business? Join my newsletter where I share strategies that actually work: There’s a massive trust recession happening right now for small business owners. Whether you’re online or brick and mortar, it doesn’t matter—people don’t trust you, so they’re not buying. In this episode, I break down what you can do to overcome this trust gap, build real authority, and start converting more customers. We’re talking about going beyond polished “AI slop” and leaning back into real, raw, personal connection. Because at the end of the day, the businesses that win are the ones who can get people to truly know, like, and trust them. 💡 What You’ll Learn: Why polished content is failing (and raw content is back) How to differentiate yourself in an AI-saturated space The 3 things you must share if you want people to trust you How to build a behind-the-scenes strategy that works What really checks the “trust” box for customers today 🛠️ Practical Takeaways: Produce real content: Not AI fluff. Your competitive edge is authenticity. Get personal: Share your story, your why, your journey—not just the tactics. Show behind the scenes: Raw photos, short updates, and unpolished content can build faster trust than a glossy campaign. Anchor your presence: Make sure customers can Google you, see your site, and verify your credibility. ⏱️ Chapters 00:00 Why “Know–Like–Trust” Broke (and How to Fix It) 01:45 Personal > Polished: The Pendulum Swing Back 04:00 A No-AI (or AI-lite) Stance to Stand Out 06:10 Your 4-Pillar Weekly Content Plan 08:15 Proof Mechanics: Case Studies That Convert 10:00 Building Access & Responsiveness into Your Brand 11:30 Overcoming the Trust Recession with Real Content 📌 Real Talk: The trust gap is only getting wider—if you’re not producing content, you’re already behind. Customers are skeptical. They will research you, your brand, and your credibility before they buy. If you want to break through, you’ll need to get uncomfortable and share more of the real story behind your business. Connect with me: Instagram: My site: Get my book: #trustrecession #marketingstrategy #personalbranding #knowliketrust #betterhumanbusiness /episode/index/show/endofthree/id/38078295

the anti-burnout plan for entrepreneur parents | 240 09/02/2025

the anti-burnout plan for entrepreneur parents | 240 In this episode, I break down a 4-part anti-burnout framework built specifically for entrepreneur-parents. If you’re building a business and raising a family at the same time, this isn’t about balance... it’s about designing a life that doesn’t break you. You can’t compartmentalize your way to presence. But you can protect your energy where it counts most. 🧩 The Big Idea: You’re not just managing time... you’re managing needs. When your core needs (connection, autonomy, and competence) go unmet, burnout creeps in. That doesn’t just affect your business... it erodes your home life, quietly and consistently. ⚙️ The 4-Part Anti-Burnout Framework (Based on Self-Determination Theory): Relatedness → Don’t Parent in Isolation Make connection a priority. Schedule it like your most important meeting. Autonomy → Keep Something That’s Yours Build space into your day that belongs to you...even if it’s just 10 minutes. Competence → Reframe the Bad Days Burnout loves shame. Kill it by turning failure into feedback. Need Crafting → Layer Your Needs Into Theirs Use the time you already have (practice, pickup, chores) to recharge with your kids. 💡 Why This Matters: Most entrepreneur-parents feel guilt, exhaustion, or like they’re failing at both roles. You don’t need balance...you need structure. This episode gives you a practical way to win at home while you build what matters. ⏱️ Chapters 00:00 Why business success won’t fix home burnout 01:25 The invisible stress of entrepreneur-parents 03:00 3 things that will burn you out 04:00 Part 1: Relatedness (don’t go it alone) 05:50 Part 2: Autonomy (keep something that’s yours) 08:00 Part 3: Competence (reframe the hard days) 09:10 Part 4: Need Crafting (layer your needs into theirs) 11:45 Final thought: try harder...at home Takeaway: You’re not burned out because you’re weak. You’re burned out because your life isn’t set up to meet your needs. Fix that...and everything changes. Connect with me: Instagram: My site: Get my book: #parenting #entrepreneurship #burnout #selfdetermination #tryharder #betterhumanbusiness #familyfirst /episode/index/show/endofthree/id/38049695

Building a Brand on Effort and Hard Things | 239 08/28/2025

Building a Brand on Effort and Hard Things | 239 Want to keep customers engaged (even when it’s hard)? Join my newsletter for strategies that actually work: In this episode, I break down 4 studies with 1,600 participants that reveal a surprising truth: sometimes your customers need to suffer—but only in the right way. If you run a coaching, therapy, or experiential business, this lesson is critical for retention, referrals, and long-term results. 🧩 The Big Idea: On the material side (watches, groceries, products), suffering = bad. But on the experiential side (fitness, PT, coaching), the right kind of struggle builds identity, loyalty, and transformation. Your job? Remove friction at the wrong moments, and lean into meaningful struggle at the right ones. ⚙️ 4 Rules for Customer “Suffering” Done Right: 1. Eliminate Friction in Material Touchpoints: Checkout, signup, onboarding, access to community. Audit your process every quarter with fresh eyes. Don’t let confusion kill the initial excitement. 2. Embed Meaningful Struggle in the Work: Reaffirm that the hard part is the point. Remind them they are becoming the type of person who can do hard things. 3. Frame Challenges as Growth: Ask powerful questions: Who do you become once you finish this program? How will this program be a meaningful part of your success story? How will these lessons help you grow in other areas of life? 4. Anchor the Experience in Story: Keep weaving their answers back into future sessions. Help them connect the dots between effort, identity, and transformation. 💡 Why This Matters: Anyone can generate a “perfect” program with AI. But you anchor people to the hard work, connect it to their story, and help them stick with it long enough to see results. That’s the difference between another PDF on their desktop and a life-changing experience. ⏱️ Chapters 00:00 The surprising role of “suffering” in customer success 01:15 Why it kills material sales but fuels experiential growth 02:30 The onboarding gap: don’t make this mistake 04:40 Rule #1: Eliminate friction in touchpoints 06:15 Rule #2: Embed meaningful struggle 07:45 Rule #3: Frame challenges as growth (3 key questions) 10:15 Rule #4: Anchor progress in story 11:45 Final takeaway: effort is the only thing you really sell Takeaway: Don’t hide from the hard parts. Eliminate the wrong kind of suffering, but lean into the right kind. Your clients will be more committed, more loyal, and more likely to succeed—because they’ll see themselves as the kind of person who does hard things. Connect with me: Instagram: My site: Get my book: #customerexperience #businessgrowth #coaching #onboarding #identityshift #tryharder #betterhumanbusiness /episode/index/show/endofthree/id/37983355

how to raise athletic kids | 238 08/26/2025

how to raise athletic kids | 238 Want stronger, happier, more athletic kids? Get my weekly playbook for building lifelong fitness and motivation: In this episode, I share the 3 principles my wife and I used to raise athletic kids (7, 11, and 13) across football, track, soccer, and competitive dance. It wasn’t genetics—it was intentional. Use these to build skills, confidence, and a lifelong love of movement. 🏆 The 3 Principles Normalize fitness at home: Make movement part of the environment and schedule. Keep it playful first; structure comes later. Praise effort over outcomes: Reward hustle, practice habits, positioning, and resilience—not trophies or touchdowns. Let them choose: Guide, don’t push. Rotate sports, avoid early specialization, and watch for burnout. 🏠 How to “Normalize Fitness” (No Drill Sergeant Required) Make it visible: Garage/home gym, rings, med balls, jump ropes out and ready. Play first: Tag, “floor is lava,” relay races, obstacle courses. Keep sessions short and fun. Model it: Shift some workouts to when kids are awake so they see you train. Layer structure later: As interest grows, add simple strength/skill blocks (bench, KB swings, dance drills). 🎯 Effort > Outcome: Coaching Phrases that Build Grit “I noticed how hard you chased that play.” “Your practice effort all week put you in position for that goal.” “Loved your focus on the little details—do more of that.” 🧠 Autonomy Beats Burnout (Let Them Choose) Rotate seasons: Try multiple sports before committing. Check-in questions: “What feels fun right now?” “Want to try a different position/event?” Watch the load: Too many leagues/practices = fast burnout. Pull back early. 🔗 Why This Works (Self-Determination Theory) Autonomy: They pick the sport/activity. Competence: They see skills improve (strength, footwork, mobility). Relatedness: Family trains together; team/community support. 🛠️ Quick-Start Checklist Set a visible movement zone at home (2–3 simple tools). Schedule two 15–20 min family “play sessions” this week. Use only effort-based praise after practices/games. Ask your kid to choose next week’s activity—then back it. ⏱️ Chapters 00:00 Why it’s not genetics—it’s intentional 00:40 Principle 1: Normalize fitness at home 02:30 Play-first approach (tag, obstacles, short sessions) 03:30 Principle 2: Praise effort, not outcomes 04:40 What to say after games/practice 05:20 Principle 3: Let them choose (avoid early specialization) 06:35 Spotting & solving burnout 07:30 SDT link: autonomy • competence • relatedness 08:05 Quick-start checklist & wrap Final Take: Build an environment where movement is normal, celebrate the grind, and honor their choices. Athleticism follows—and so does a lifelong love of fitness. Connect with me: Instagram: My site: Get my book: #parenting #athletickids #youthsports #motivation #selfdeterminationtheory #familyfitness #tryharder #betterhumanbusiness /episode/index/show/endofthree/id/37951105

If You’re Not Motivated, Do This. | 237 08/21/2025

If You’re Not Motivated, Do This. | 237 Want to unlock real motivation (not the 10-second kind)? Join my newsletter for weekly, science-backed strategies: In this episode, I show you how to turn motivation on—using Self-Determination Theory (SDT)—so you stop relying on “just be disciplined” and start becoming the person who actually wants to do the hard things. After 15 years coaching military operators, entrepreneurs, and everyday folks, this is the simplest path I’ve found to sustained motivation. 💡 The Core Idea (1 Question): What are you getting better at that you actually want to get better at, and who can you do it with? Answer this and you’ll naturally trigger all three drivers of intrinsic motivation. 🔬 The 3 SDT Drivers (in plain English): Competence: You can see yourself improving a real skill. Autonomy: You chose the path (not “shoulds” forced on you). Relatedness: You’re doing it with/around people who get it. 🏋️ Fitness Example: Goal: Better aerobic fitness. Hate running? Cool—choose kettlebells (autonomy). Train snatch/swing/TGU and track progress (competence). Join a KB group or invite friends (relatedness). Same fitness outcome, but now you want to do the work. 💼 Business Example: Hate cold lunches but want more leads? Choose digital ads (autonomy). Learn/media-buying skills and measure CPL/ROAS (competence). Join a marketers’ community or hire a mentor (relatedness). You’ll execute longer and better. 🚀 5-Step Quick Start: Choose a path you’re genuinely curious about (autonomy). Define a skill ladder you can level up weekly (competence). Find your people (forum, mastermind, group chat) (relatedness). Track momentum: one metric you can improve each week. Review & adjust every 14 days—keep what pulls you in. 🧱 Common Traps to Avoid: Outsourcing autonomy: Doing things you hate because you “should.” No feedback loop: If you can’t see improvement, motivation dies. Going solo: Without community, friction wins. ⏱️ Chapters: 00:00 The problem with “just be disciplined” 00:35 Operators vs. civilians: the real gap I saw coaching 01:20 Self-Determination Theory (SDT) overview 02:05 The one question that unlocks motivation 02:40 Driver #1: Competence (get better at a skill) 03:05 Driver #2: Autonomy (you must choose it) 03:30 Driver #3: Relatedness (do it with others) 03:55 Fitness example: aerobic gains without running 05:20 Business example: more leads without face-to-face 06:45 5-step quick start to sustain motivation 07:45 Pitfalls and how to fix them fast 08:20 Final challenge: answer the question & act Final Take: Motivation isn’t magic—it’s designed. Lock in autonomy, competence, and relatedness, and you’ll stop white-knuckling discipline and start wanting the work. Connect with me: Instagram: My site: Get my book: #motivation #selfdeterminationtheory #intrinsicmotivation #habitbuilding #discipline #entrepreneurship #fitnessmindset #betterhumanbusiness /episode/index/show/endofthree/id/37889255

Rockefeller’s $20M Secret: One Drop Changed Everything | 236 08/19/2025

work on your business, not at your business | 235 08/14/2025

work on your business, not at your business | 235 Want to GROW your newsletter? Join mine to learn how it’s done: Did you know only 9% of businesses ever hit $1 million in annual revenue? In this episode, I explain why most entrepreneurs unintentionally build themselves a “really good job” instead of a true business—and how you can avoid that trap. I share the three questions that will tell you if you’re using leverage effectively, plus five practical steps to scale beyond your personal capacity so you can join that top 9%. 💡 The 3 Leverage Questions: Is your product or service fulfilled by a team or technology—not just you? If you got 10x the customers next month, could you handle it with your current systems? Do you have a documented, repeatable process for new client acquisition? 📈 The 5 Scaling Essentials: Leverage: The core principle of scaling—using people, technology, and systems to multiply output. Who, Not How: Stop asking how you can do it; start asking who can do it for you. Smart Hiring: Hire with a clear process for acquiring new customers so growth follows, not just payroll costs. Invest in Automation: Use tools like HubSpot to replace manual, repetitive tasks. Create Evergreen Content: Make media that remains relevant and valuable for years, not just today. ⏱️ Chapters: 00:00 The 9% Statistic That Should Wake You Up 01:20 My Early Days of Building a “Job” 03:05 The 3 Questions That Reveal Your Leverage 05:00 Why Leverage Is Always the Scaling Answer 06:05 Thinking “Who” Instead of “How” 07:00 Hiring Without Killing Profit 08:00 Automation & Content as Leverage 09:15 Joining the 9% Who Break $1M 📌 Takeaway: If you want to scale, focus relentlessly on leverage. Build systems, empower others, automate what you can, and create content that works for you long after it’s published. Connect with me: Instagram: My site: Get my book: #businessgrowth #scaling #entrepreneurship #leverage #betterhumanbusiness /episode/index/show/endofthree/id/37808705

3 Stories Every Brand Must Tell (Most People Skip Them) | 234 08/12/2025

3 Stories Every Brand Must Tell (Most People Skip Them) | 234 Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I share the results of analyzing over 1 million spoken and 1 million written words I’ve published over the last decade—and the three simple types of stories that will make your audience truly connect with you. If you’re not telling stories in your brand, you’re already falling behind. Tactical “how-to” content isn’t enough anymore—people want to know the human behind the business. These three story types will help you stand out and build deeper connections. 📝 The 3 Stories You Must Tell: What Happened: Your origin story. How you got here, the challenges you’ve faced, and the lessons you’ve learned. What’s Happening: A behind-the-scenes look at what you’re building right now. Share the real, unpolished view. What’s Going to Happen: Your vision for the future and where you’re headed—so your audience can buy into your mission. 📖 Why It Works: Stories create emotional connection—facts and stats alone can’t do that. They give your audience reasons to trust you and follow your journey. They make your content more memorable and shareable. 🔥 My Examples: What Happened: From military service to fitness entrepreneur to building multiple companies online. What’s Happening: Building out a new studio, gym, and personal brand to go all-in on content creation. What’s Going to Happen: Creating a complete resource hub for personal and professional growth over the next decade. ⏱️ Chapters: 00:00 Why Storytelling Is Your Competitive Edge 01:25 The Problem with Only Tactical Content 02:40 How I Analyzed 2 Million Words of My Own Content 04:05 Story Type #1 – What Happened 05:40 Story Type #2 – What’s Happening 07:15 Story Type #3 – What’s Going to Happen 08:30 How These Stories Build Trust & Connection 09:15 The Only Hedge You Have Against AI 📌 Takeaway: Blend tactical content with human stories. Share your past, your present, and your vision for the future to stand out in a noisy, AI-driven world. Connect with me: Instagram: My site: Get my book: #storytelling #brandbuilding #contentstrategy #betterhumanbusiness /episode/index/show/endofthree/id/37763480

when nothing works | 233 08/07/2025

when nothing works | 233 Want to GROW your newsletter? Join mine to learn how it’s done: What if nothing seems to work? In this episode, I break down the real truth about failure in entrepreneurship—why it never ends, what you're doing wrong, and how to build the resilience to push forward no matter what. From Babe Ruth to Michael Jordan to wolves in the wild, we look at what persistent failure really means and why it’s not a motivational quote—it’s a lifestyle. The entrepreneurs who win aren’t the ones who avoid failure...they’re the ones who embrace it. 🐺 Key Lesson: Be the Wolf Wolves fail 86% of their hunts—but they’re still apex predators. Entrepreneurs must adopt the same mindset: fail forward, every single day. There is no “making it.” There is only the next iteration of the problem to solve. 🧱 Why Most People Get It Wrong: They believe success comes after failure ends. It doesn’t—it compounds. They think one funnel, one strategy, or one product will change everything. They’re crushed by discomfort instead of being forged by it. 🔁 Tactical Mindset Shifts: Ads not working? Try again. Leadership conversation failed? Try again. Feedback is the roadmap. Failure is the feedback. The only real strategy is: Do it again, but better. ⏱️ Chapters: 00:00 What If Nothing You Do Works? 01:05 Why “Making It” Is a Lie 02:30 The Wolf Analogy: 86% Failure Rate 04:00 Why Failure Is the Daily Norm, Not the Exception 05:00 Ad Campaigns, Marketing, and Iteration 06:20 Finding Joy in the Process (And Why That’s the Goal) 07:10 The Choice: Crushed by Pressure or Forged by It 📌 Takeaway: Get comfortable with discomfort. If you want to succeed, stop looking for the win and start looking for the next thing to try. Persistence + iteration = progress. Connect with me: Instagram: My site: Get my book: #entrepreneurmindset #embracefailure #resilienceinbusiness #betterhumanbusiness #killingcomfort /episode/index/show/endofthree/id/37711265

Copy This Email Marketing Strategy, It'll Blow Up Your Business | 232 08/05/2025

Copy This Email Marketing Strategy, It'll Blow Up Your Business | 232 Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I share the exact 3-email sequence that’s helped generate thousands of leads and over $5 million in revenue—and I break down why most people are doing email marketing completely wrong. If you’re making these common mistakes—assuming people know what you offer, not explaining your value, and giving them zero reason to take action now—this episode will change the game for you. 💌 The 3 Emails That Convert: Gain Email: Shows what’s possible, introduces your offer lightly, and invites action—without pressure. Logic Email: Uses social proof and rational thinking to remove objections and keep momentum going. Fear Email: Outlines the real cost of waiting, introduces ethical urgency, and then walks away with confidence. 🧠 Why This Works: People don’t know what you offer unless you clearly tell them—over and over. Without urgency, they’ll wait forever. You must give them a reason to act now. It’s not pressure—it’s clarity. When you structure these emails properly, they’ll actually thank you for it. ⏱️ Chapters: 00:00 The $5M Email Mistake Most Entrepreneurs Make 01:05 Mistake #1: Assuming People Know What You Offer 02:10 Mistake #2: They Don’t Understand Why You’re Different 02:50 Mistake #3: No Urgency = No Action 03:30 Gain Email – Show Possibility and Invite Without Pressure 05:00 Logic Email – Rational Reasons, Social Proof, and Momentum 06:45 Fear Email – Ethical Scarcity and the Cost of Waiting 08:00 Why This 3-Email Sequence Works Over and Over 📌 Takeaway: Add the Gain, Logic, Fear email sequence to your onboarding funnel and start converting more leads immediately—without being pushy or spammy. Connect with me: Instagram: My site: Get my book: #emailmarketingstrategy #gainlogicfear #onboardingemails #leadconversion #betterhumanbusiness #emailfunnels /episode/index/show/endofthree/id/37666260

6 steps to better leadership | 231 07/31/2025

6 steps to better leadership | 231 Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I break down the 6 Core Principles of Leadership that have helped me grow teams, lead a family, and scale businesses. Whether you're leading at home or in business, this episode lays out what it takes to actually be a leader people want to follow. I’ve led as a military officer, built multiple companies, and been married with kids for 15+ years—this is the leadership playbook I rely on every day. 💡 Core Leadership Principles: Listen First: If you’re doing all the talking, you’re doing it wrong. Listening earns trust and reveals the real problems. Have the Plan: Your people don’t need perfection—they need direction. Step up and provide clarity. Be Humble: Leadership isn’t about being the smartest. It's about serving others and admitting what you don’t know. Make Decisions: Indecision kills momentum. Make the call and execute—even if it’s not perfect. Communicate the Why: People need to understand the purpose behind the work. Without it, there’s no buy-in. Build Relationships: Trust, care, and respect form the foundation of real leadership—at home and at work. 🧠 Apply This Episode If: You want to lead your business more effectively. You’re struggling to rally your team or your family behind a vision. You know leadership matters but aren’t sure where to start. ⏱️ Chapters: 00:00 Leadership Is the Leverage You’re Missing 00:45 Why Listening Is the Most Underrated Skill 02:00 You Must Have the Plan 03:10 Humility Makes You More Trustworthy 04:20 Decisions Must Be Made Quickly 05:20 Always Explain the Why 06:30 How to Build Real Relationships That Drive Results 📣 Takeaway: You don’t earn leadership—you live it every day. If you apply these six principles, you’ll not only lead better, but you’ll build something that lasts. Connect with me: Instagram: My site: Get my book: #leadershipprinciples #buildtrust #leadershipskills #betterhumanbusiness #entrepreneurmindset #listenfirst /episode/index/show/endofthree/id/37607125

the proven $20K/Month checklist | 230 07/29/2025

the proven $20K/Month checklist | 230 Want to GROW your business faster? Join my newsletter for weekly growth strategies: In this episode, I walk you through the 20-Point Marketing Checklist—a proven framework I’ve used with thousands of entrepreneurs to help them consistently hit $20,000+ months. This isn’t fluff. If you answer “yes” to all 20 points, you should be well past the 20K/month threshold. 💡 What You’ll Learn: How to define and position your core offer for maximum clarity Why documenting your ideal client avatar actually drives better messaging The must-have marketing systems that top earners never skip How to drive traffic, capture leads, nurture them—and close more sales ✅ The 20-Point Marketing Checklist Highlights: ✔️ Clear core offer with unique positioning ✔️ Documented ideal client avatar used in messaging ✔️ Running consistent traffic to lead magnets or landing pages ✔️ Complete funnel (lead magnet, nurture, sales CTA) ✔️ Weekly collection + use of client testimonials ✔️ Email marketing strategy: broadcasts + sequences ✔️ Posting 2+ authority-building pieces of content weekly ✔️ Content strategy aligned with awareness, trust & conversion ✔️ Promoting case studies + client success stories regularly ✔️ Repurposing your best content across platforms ✔️ Simple SEO approach: blogs, podcast notes, or optimized posts ✔️ Guest podcasting or local networking monthly ✔️ Tracking marketing KPIs weekly (CPL, CTR, opt-ins, etc.) ✔️ Sales page passes the “grunt test” in under 3 seconds ✔️ Clear CTAs on weekly content ✔️ Use of urgency and offer stacking during promos ✔️ Testing new lead magnets or hooks every 90 days ✔️ One automated evergreen funnel running at all times ✔️ 90-day marketing calendar mapped ahead of time 📌 Real Talk: Consistency beats complexity. Most people fail because they stop doing the basics. If your marketing is reactionary, your revenue will be unpredictable. Doing all 20 isn’t easy—but it is simple. And it works. ⏱️ Chapters: 00:00 The $20K/Month Framework Intro 01:05 Core Offer, Positioning & Differentiation 03:20 Ideal Client Avatar & Brand Messaging 05:10 Funnels, Lead Magnets & Nurture Sequences 07:15 Testimonials, Email Strategy & Weekly Content 09:30 KPIs, SEO, Sales Pages & Calls to Action 11:50 Automation, Planning & Final Thoughts Ready to hit consistent $20K+ months? Use this checklist as your weekly audit. Check the boxes, refine as you go, and stay consistent. Connect with me: Instagram: My site: Get my book: #marketingchecklist #entrepreneurmindset #20kmonths #leadgeneration #funnels #emailmarketing #betterhumanbusiness /episode/index/show/endofthree/id/37579700

How to Be a Better Delegator | 229 07/24/2025

How to Be a Better Delegator | 229 Want to GROW your business and free up your time? Join my newsletter to learn how it’s done: In this episode, I break down how to delegate effectively using a clear quadrant-based decision matrix. Whether you’re leading a team of one or many, learning how to delegate the right way will help you scale faster, lead better, and stop being the bottleneck. Listen in as I explain the four types of tasks you should evaluate, when to delegate them, and how to do it without sabotaging your results. 💡 The Delegation Matrix: Unique & High-Value: These stay on your plate (e.g., personal content creation). Unique & Low-Value: Delegate if they don’t drive big results—even if you’re good at them. General & High-Value: Delegate with training and oversight (e.g., scheduling email marketing). General & Low-Value: Always delegate (e.g., calendar tasks, admin work). 🚫 5 Delegation Mistakes to Avoid: Skipping the “why”—explain the purpose of the task. Neglecting training or setting clear standards. Starting with high-value tasks too soon. Failing to follow up with your team. Being afraid to hold people accountable. ✅ 5 Delegation Must-Do’s: Empower your team with autonomy and support. Challenge them to learn and solve problems. Give feedback AND praise—be specific and sincere. Encourage self-critique to build a growth culture. Provide a clear path for growth and long-term vision. 📌 Real Talk: Delegation doesn’t mean dumping tasks you hate—it means building a team that runs without you. If you want leverage in your business, you must master delegation. It’s not easy—but it’s one of the highest ROI skills an entrepreneur can develop. ⏱️ Chapters: 00:00 Why Your Business Won’t Grow Without Delegation 00:35 The Delegation Matrix Explained 01:20 Unique & High-Value Tasks 02:05 Unique but Low-Value Tasks 03:10 General & High-Value Tasks 04:00 General & Low-Value Tasks 05:00 5 Mistakes You’re Making with Delegation 09:10 5 Things You MUST Do to Delegate Well 12:00 Why This Is a Lifelong Leadership Skill Want to build a business that runs without you? This episode gives you the roadmap to start delegating effectively and becoming the leader your business needs. Connect with me: Instagram: My site: Get my book: #delegateeffectively #entrepreneurleadership #teammanagement #scaleyourbusiness #betterhumanbusiness /episode/index/show/endofthree/id/37518020

The Real Reason You Can’t Focus for More Than 20 Minutes | 228 07/22/2025

The Real Reason You Can’t Focus for More Than 20 Minutes | 228 🎙️ In this episode, I break down the 1-3-3-0 Planning Tool My go-to strategy for eliminating overwhelm, crushing your quarterly goals, and actually staying focused. If you struggle to execute consistently or feel lost in your day-to-day, this single sheet of paper will change everything. 👉 Download the 1330 Template: 💡 What is the 1-3-3-0? 1 Goal: What you want to accomplish this quarter (e.g., revenue, growth, results). 3 Strategies: The major pillars that support the goal. 3 Tactics per Strategy: Concrete actions that support each strategy. 0 Excuses: You now have your roadmap — go execute it. 🧭 How It Works Top Half (Quarterly): Set your one main business goal, define your 3 strategies, and list 3 tactical actions under each strategy. Make your goal SMART: Specific, Measurable, Attainable, Realistic, Time-bound. Bottom Half (Monthly): Choose 1 tactic from each strategy and turn those into your 3 business goals for the month. Assign By Who and By When for each monthly goal to ensure clarity and delegation. 🗓️ Weekly Execution Plan only one week at a time — life happens. If you overplan, you’ll abandon the whole thing. Each week, choose the specific tasks needed to achieve your monthly goals. Focus on momentum — completing even 30% of this plan is better than no plan at all. 🏃‍♂️ Don’t Forget Your Personal Goals Set 3 personal process goals for the month (not outcome goals). Examples: “Train 5x per week” instead of “Get in shape,” or “1 date night per week” instead of “Be a better spouse.” Track weekly progress toward those personal goals just like you would in business. 📌 Real Talk Triple-your-business goals sound cool, but they’re not realistic for every quarter. Go small and specific so you can build momentum. The biggest reason you feel unfocused isn’t ADHD — it’s that your goals suck or your plan sucks. This tool fixes both. One page, full clarity. ⏱️ Chapters 00:00 Why you can’t focus 00:22 The 1330: 1 goal, 3 strategies, 3 tactics, 0 excuses 01:05 Structuring your quarterly plan 02:00 Building SMART strategies 02:55 Aligning tactics to your strategy 04:00 Monthly goals: strategy-linked execution 05:10 The “by who, by when” rule 06:00 Weekly tactics: only plan one week at a time 07:00 Setting personal process goals 08:00 Why you need small, measurable actions 08:45 How the 1330 builds unstoppable momentum 📄 Download the 1-3-3-0 template Get it from the episode description and get started today. Make this the quarter you finally gain traction and stop spinning your wheels. 🔗 Connect with Me Instagram: My site: Get my book: #entrepreneurstrategy #planningtool #focusframework #1330system #businessproductivity #betterhumanbusiness /episode/index/show/endofthree/id/37460230

Quit Alcohol (and 6 Other Habits Holding You Back) | 227 07/17/2025

Quit Alcohol (and 6 Other Habits Holding You Back) | 227 Want to GROW your newsletter? Join mine to learn how it’s done: Still watching your dreams turn into years? In this episode, I’m laying down the hard truth: you’re probably self-sabotaging. I share the 7 things you need to quit right now—from alcohol to entitlement—if you want your life and business to move forward. This is a no-excuses episode that will light a fire under you. Here’s what I cover: Why alcohol is quietly slowing you down more than you know The late nights and sleeping in that wreck your next day’s performance Why skipping workouts, putting yourself last, and feeling “deserving” are sabotaging your goals Why knowing is never enough—it’s doing that counts 🚫 7 Things to Quit Today: Quit drinking alcohol: It crushes your sleep and wrecks your next day’s clarity and drive. Not worth it. Quit staying up late: You need real rest. This isn’t college. Stop walking into your day tired. Quit skipping workouts: They’re more important than anything else on your to-do list. Make them non-negotiable. Quit putting yourself last: Martyrdom helps no one. Take care of yourself so you can take care of everyone else better. Quit sleeping in: Even 30 minutes earlier could change your life. If that’s too hard, maybe you need different goals. Quit thinking you “deserve” anything: You deserve nothing. You earn everything. Quit pretending you know: Knowing isn’t doing. If you really knew, you’d already be doing it. 🔥 Hard Truth: Stop slowing down and stop sabotaging yourself. The only way through is to try harder. Kill the excuses, kill the self-sabotage, and actually start doing the things that matter. ⏱️ Chapters: 00:00 Self-Sabotage: Watching Your Dreams Turn into Years 00:33 Quit Drinking Alcohol 02:00 Quit Staying Up Late 02:54 Quit Skipping Workouts 03:30 Quit Putting Yourself Last 04:23 Quit Sleeping In 05:10 Quit Thinking You Deserve Something 05:57 Quit Pretending You Know 06:42 Final Challenge: Try Harder, Stop Slowing Down Want to stop watching your life crawl by? This is how. Quit these 7 things and finally give yourself the shot you say you want. Connect with me: Instagram: My site: Get my book: #selfdiscipline #stopselfsabotage #tryharder #betterhumanbusiness #entrepreneurship #lifebydesign /episode/index/show/endofthree/id/37426440

How to STOP Failing at Consistency (2 Simple Ways) | 226 07/15/2025

How to STOP Failing at Consistency (2 Simple Ways) | 226 Want to GROW your newsletter? Join mine to learn how it’s done: Can’t stay consistent? In this episode, I break down the two core strategies that keep me consistent—in business, fitness, marriage, and life. You’ll learn why big goals fail, why you keep stalling, and how to finally lock in the habits that build the life (and business) you want. Here’s what I cover: Why there’s no “in-between” with your word: you’re either someone who does what you say you’ll do, or you’re not The real secret to consistency (it’s embarrassingly small) How to build systems for anything so your brain doesn’t have to get in the way ✅ The 2 Ways to Guarantee Consistency: Go as small as humanly possible: Post on social media once a week, not daily. Start fitness at once a week for 15 minutes, not 6 days at an hour. Focus on making $100 before worrying about a million. Prove it to yourself, then scale. Turn everything into a system: Remove your brain—set times, use workout apps, batch content creation. Know exactly what you’ll do, when, and how. Automate and delegate only after you’ve nailed it manually. 🔥 Real Talk: If you aren’t consistent, stop pretending you’re someone you’re not. Build yourself into the person who can handle it—brick by brick. That’s how skyscrapers are built, and that’s how your life’s work will be built too. ⏱️ Chapters: 00:00 You Either Do What You Say or You Don’t 01:12 Way #1: Go Tiny—How to Start Smaller Than You Think 04:25 Examples in Social Media, Fitness, and Making Money 07:30 Way #2: Build Systems So Your Brain Doesn’t Interfere 09:45 Automate & Scale Only After You’ve Proven It 10:35 Why Consistency Is Brick by Brick Stop hoping for big changes overnight. Build tiny consistent wins. Systematize. And stop letting your brain sabotage you. Try harder. Connect with me: Instagram: My site: Get my book: #consistency #habits #tryharder #betterhumanbusiness #entrepreneurship /episode/index/show/endofthree/id/37376085

Self-Doubt? Here’s the Fix | 225 07/10/2025

Self-Doubt? Here’s the Fix | 225 Want to GROW your newsletter? Join mine to learn how it’s done: Struggling with self doubt? In this episode, I break down four proven ways to eliminate self doubt so you can finally stop wondering if you’re capable—and just get moving. Whether you’re starting a business, launching content, or chasing any goal, self doubt is the silent killer of momentum. Here’s how to destroy it for good. Here’s what I cover: Why you don’t have time for self doubt (seriously, it will steal years from you) The truth nobody talks about: no one else has it figured out either How pros keep improving while amateurs stall out Why getting real mentorship beats endless free YouTube and podcast hopping 🚀 The 4 Ways to Eliminate Self Doubt: Do something—anything: Prove to yourself you can take action. Post one video, then three, then 300. Confidence comes from action, not thinking. Know nobody has it figured out: Having met hundreds of successful people, including billionaires, I can tell you—nobody is truly dialed in. They’re all figuring it out as they go. So can you. Adjust based on feedback: Look at your data, client input, metrics. Stop just checking boxes—improve through deliberate changes. That’s how you kill doubt and build real skill. Learn from mentors & community: Free resources only go so far. You need coaching, accountability, and someone to say, “Try harder.” That’s how you shortcut decades of painful trial and error. 📖 A Closing from My Book, Killing Comfort: I read a passage I wrote for people just like you battling self doubt. Bottom line? You can do this. It will feel awkward, forced, and maybe even painful. But it works. You can change your life—one uncomfortable push at a time. ⏱️ Chapters: 00:00 Why You Can’t Afford Self Doubt 01:00 #1: Action Proves Capability 02:32 #2: Nobody Has This Figured Out 04:07 #3: Adjust & Improve—Amateur vs. Pro 05:49 #4: Get Mentors & Stop Consuming for Free 07:35 A Reading from Killing Comfort Stop wondering if you can do it. Get moving. Adjust. Invest in learning. Build proof. And kill the self doubt once and for all. Try harder. Connect with me: Instagram: My site: Get my book: #selfdoubt #entrepreneurmindset #killingcomfort #tryharder #betterhumanbusiness /episode/index/show/endofthree/id/37346045

My Honest Advice To Someone Who Wants Financial Freedom | 224 07/08/2025

My Honest Advice To Someone Who Wants Financial Freedom | 224 Want to GROW your newsletter? Join mine to learn how it’s done: Want real financial freedom as an entrepreneur? In this episode, I break down three essential rules that have helped me eliminate financial anxiety, avoid lifestyle creep, and build a moat around my family—so I can stay creative and take risks without stressing about money. If you want a clear path to entrepreneur-focused financial safety, this is it. Here’s what I cover: How financial stress crushes creativity and business growth Why my main goal isn’t luxury—it’s a safety net for my family 3 simple (but not easy) financial rules that protect your business and future ✅ The 3 Rules for Entrepreneur Financial Freedom: Do NOT finance luxury: If you can’t buy the Bentley in cash, don’t buy it. Financing luxury only increases stress and risk—and it’s not how wealthy people actually play the game. Your net worth should be greater than your mortgage: Build a balance sheet where, if you liquidated your assets, you could wipe out your mortgage. It’s about more than money—it’s mental space to stay calm and creative. Ensure your cash flow exceeds your debt payments: Whether through rentals, dividends, or your business—own income-producing assets that cover your total debt payments. Then your active income is all upside. 🚫 Avoid Lifestyle Creep: Don’t let growing income lock you into massive expenses. Too many entrepreneurs start pulling more out of their business, cutting crucial investments like marketing or mentorships, and end up stuck. Keep your business lean and growing. ⏱️ Chapters: 00:00 Why Financial Anxiety Crushes Entrepreneurs 03:15 Rule #1: Never Finance Luxury 09:45 Rule #2: Net Worth > Mortgage 16:20 Rule #3: Cash Flow Beats Debt 22:40 How Lifestyle Creep Strangles Growth 27:15 Build Your Financial Moat—Try Harder The bottom line? These rules might take years to achieve (they did for me). But if you want to build a durable business and protect your family—while keeping your mind clear to create and grow—you’ll need to try harder and stick to them. Connect with me: Instagram: My site: Get my book: #entrepreneurfinance #financialfreedom #cashflow #avoidlifestylecreep #tryharder #betterhumanbusiness /episode/index/show/endofthree/id/37293490

The Collapse of the Online Fitness Coach (And What to Do About It) | 223 07/03/2025

The Collapse of the Online Fitness Coach (And What to Do About It) | 223 Want to GROW your newsletter? Join mine to learn how it’s done: Is the fitness industry dying? In this episode, I break down why the traditional large-scale fitness business model is on its last legs—and what the future looks like for fitness, health, and coaching professionals. Spoiler: it’s not about chasing huge audiences. It’s about niching down, building a small but engaged list, and working with people who value effort over easy buttons. Here’s what I cover: Why Ozempic, TRT, AI meal plans, and easy buttons are killing mass market fitness Why the future isn’t about thousands of clients—it’s about 15 to 20 high-quality ones The critical shift from broad fitness niches (like kettlebells or CrossFit) to an “effort” niche How small, deeply engaged audiences are now more profitable than massive followings Why scalable might not be the future—and why that’s perfectly okay 🔥 The Big Shift: Easy buttons vs. effort: Most people will always choose the shortcut. Your future customers are the rare few who still value doing the work. Tiny, rich niches: A handful of dedicated clients can pay you more than thousands chasing fads. Keep it small, keep it engaged: A tight-knit, responsive email list beats a bloated, disengaged one every time. ✅ The New Playbook: Focus your content on actions and effort—not just tools or modalities. Build and nurture a small email list. Don’t grow for growth’s sake. Engage your list deeply. Create real relationships, get replies, solve actual problems. ⏱️ Chapters: 00:00 Why the Fitness Industry is Screwed 02:45 Easy Buttons: Ozempic, TRT & AI Programs 05:30 Why Big Fitness Models Are Dinosaurs 08:15 The Power of a Tiny Client Base 11:00 Niche by Effort, Not Just Modality 14:30 The Email List: Keep it Small & Engaged 17:45 Maybe It’s Not About “Scaling” After All The bottom line? The future belongs to fitness and health pros who go deep, not wide—serving people willing to do hard things, building micro-communities, and thriving on high trust and real results. That’s how you outlast the wave of easy buttons. Try harder. Connect with me: Instagram: My site: Get my book: #fitnessbusiness #healthcoaching #nichemarketing #nosilverbullets #tryharder #betterhumanbusiness /episode/index/show/endofthree/id/37238360

I've made this mistake a lot. 😅 | 222 07/01/2025

I've made this mistake a lot. 😅 | 222 Want to GROW your newsletter? Join mine to learn how it’s done: Is chasing traffic and viral content actually hurting your business? In this episode, I share a story from my early days as a blogger—when I drove hundreds of thousands of visitors to my site and made exactly $0—and the huge lessons learned that still shape how I create content and build businesses today. Here’s what I cover: The “Bulletproof Coffee” mistake that got me traffic but zero customers Why my “Double Unders” article brought fewer views but 100x more sales The danger of chasing vanity metrics and viral trends Why revenue is the only real metric that matters How to make sure your content aligns directly with your offer 💡 Key Lessons: Vanity metrics don’t pay the bills: Traffic and views mean nothing if they don’t convert to customers. Entertainment vs. education: Know the difference. A viral video may go nowhere if it doesn’t tie to what you sell. Revenue is king: If your content doesn’t lead to sales, it’s just an expensive hobby. Always start with your offer: Build content backward from what you’re actually trying to sell. ✅ The Takeaway: Stop creating content hoping it might work. Instead, reverse engineer your messaging from your actual offer. Solve real pain points that lead people directly into becoming customers. ⏱️ Chapters: 00:00 Why Massive Traffic Can Still Equal $0 02:15 The Bulletproof Coffee Blog: My Big Miss 05:45 The Double Unders Article: Aligned & Profitable 08:30 Stop Chasing Vanity Metrics 10:15 Money Is the Only Metric That Matters 12:45 Content Must Match Your Offer 15:00 Build From Pain Points, Not Just Trends If your content isn’t tied to your business goals, you’re just making noise. Make it count, make it profitable—and always try harder. Connect with me: Instagram: My site: Get my book: #contentmarketing #businessgrowth #avoidvanitymetrics #tryharder #betterhumanbusiness /episode/index/show/endofthree/id/37217550

How To Start Something New (Like An Online Fitness Business) | 221 06/26/2025

How Stoicism is Ruining Your Life | 220 06/24/2025

How Stoicism is Ruining Your Life | 220 Want to GROW your newsletter? Join mine to learn how it’s done: Does stoicism make you depressed? In this episode, I dig into the pros and cons of stoicism—especially for entrepreneurs—and how to avoid falling into the dark side of the philosophy. Stoicism can build emotional resilience and clarity… or if misunderstood, lead to apathy, isolation, and depression. Let’s break that down. Here’s what I cover: Why stoicism is powerful—but potentially dangerous if misapplied The difference between naive stoicism vs. authentic stoicism 4 traps to avoid that can spiral you into emotional burnout A checklist to keep your stoic practice emotionally healthy 📉 Study Highlights: +13.3% mood improvement: A 2024 Stoic Week study found guided stoic exercises reduce depression and anxiety. 2.32x higher suicide risk: Another 2024 study showed men self-identifying as “stoic” had significantly higher lifetime suicide attempt risk. ⚠️ 4 Stoic Traps That Can Harm You: Emotional suppression: Bottling up feelings instead of processing them rationally. Chronic negative visualization without gratitude: Always planning for the worst without mental bounce-back. Self-reliance to the point of isolation: Rejecting support systems or peer community. Refusing to ask for help: Wearing the “tough guy” mask at the cost of mental health. ✅ A Checklist for Practicing Healthy Stoicism: Dichotomy of control, not of feelings: Feel what you feel—then act on what you can control. Daily review with data: Morning intentions, evening audits. Focus on one virtue at a time. Build a community of equals: Don’t isolate. Find your iron to sharpen iron. Test the effect: Track your mood (0–10 scale) for 30 days and look for patterns. Know the red line: Watch for apathy. If you stop caring, you’ve gone too far. ⏱️ Chapters: 00:00 Is Stoicism Dangerous or Powerful? 01:25 Two Conflicting Studies on Stoicism 03:30 Naive vs. Authentic Stoicism 06:15 My Military Story: Apathy vs. Composure 08:45 Four Stoic Traps That Spiral Mental Health 16:50 Practicing Real Stoicism: Daily Checklist 22:00 The Goal: Self-Mastery, Not Suppression Stoicism can strengthen your mindset—but only if practiced properly. This episode helps you walk the line between emotional regulation and emotional suppression. Use the philosophy to master yourself—not mute yourself. Connect with me: Instagram: My site: Get my book: #stoicism #entrepreneurmentalhealth #selfmastery #emotionalresilience #tryharder #betterhumanbusiness /episode/index/show/endofthree/id/37114410

The Most Counterintuitive Business Advice That Actually Works | 219 06/19/2025

The Most Counterintuitive Business Advice That Actually Works | 219 Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I share the unscalable actions that actually helped me scale my business—and why more new entrepreneurs should embrace them. If you're in the early stages and wondering how to build real momentum, this is the game plan. We always hear about leverage, scaling, and buying back your time. But what gets lost is what it actually takes to reach that level—and it’s often doing work others avoid. Here’s what I cover: The mindset shift of valuing your time at zero (at first) 3 unscalable activities I did to build early traction How free work, SEO, and strategic relationship-building compound 🛠️ 3 Unscalable Activities That Scale Your Business: 1. Work for Free (Strategically): Provide high-value services or content in exchange for testimonials or exposure. Early blog writing, free coaching for testimonials—always with a strategic purpose. 2. Learn SEO: Don’t ignore search engine optimization. It compounds, it persists, and even AI tools (like ChatGPT) now reference search-indexed content. Your website and YouTube videos are your digital assets. 3. Harvest Social Engagement: If someone likes your content—thank them. Build relationships. Don’t pitch right away. Just show up, be human, and offer value. Over time, it pays off massively. ⏱️ Chapters: 00:00 Why “Do Things That Don’t Scale” Still Works 01:50 Strategic Free Work That Led to Real Momentum 05:10 Why SEO Still Matters—And Why It’s the Future 08:45 The Power of YouTube, Website, and Search-Optimized Content 10:40 Social Harvesting: Build Community Before Selling 13:25 Playing the Long Game as a Beginner Entrepreneur If you're overwhelmed by scale advice but just starting out, take heart. You’re in the season of sowing—not harvesting. And the way you plant matters more than you think. Connect with me: Instagram: My site: Sign up for my newsletter: #earlyentrepreneurship #startups #founderjourney #scalingtips #tryharder #betterhumanbusiness /episode/index/show/endofthree/id/37040155

Brand World Building: The Untapped Strategy for 2025 | 218 06/17/2025

Brand World Building: The Untapped Strategy for 2025 | 218 Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I break down how to build a world for your brand—something far more powerful than logos or hex colors. If only one company can be the cheapest, the rest need strong branding. And branding is about the gut feeling people have about your business. You shape that feeling by building a consistent, immersive world your customers want to be part of. Here’s what I cover: The 6 elements you need to create a branded world people believe in Why Garage Gym Athlete succeeded through identity, language, and mission How to define your hero and enemy (and why both matter) The power of rituals, jargon, beliefs, and mission in community building 🌍 The 6 Steps to Build a Brand World: Name the Hero: Don’t just say your customer is the hero—give them an identity (e.g., “Athletes,” “Builders”) Define Your Role: Are you the coach, guide, mentor? What do you represent in their journey? Use Jargon Intentionally: Sprinkle in unique terms and language that bond your community together (e.g., “Depth Sequence,” “Meet Yourself Saturday”) Define the Enemy: Whether it’s toxic culture, comfort, or mindless consumption—your brand needs something to stand against Clarify Beliefs: What principles are central to your movement? What must your community believe to thrive? Set the Mission: Where are you all going together? Make it compelling, authentic, and bigger than just money ⏱️ Chapters: 00:00 Why Most Brands Rely on Branding (Not Pricing) 01:45 What Made Garage Gym Athlete a Lasting Community 03:30 Step 1: Naming the Hero and Giving Them Identity 05:00 Step 2: Who Are You—Mentor, Coach, or Guide? 06:00 Step 3: Creating Jargon That Binds 08:45 Step 4: Choosing and Naming the Enemy 11:45 Step 5: Declaring Your Core Beliefs 13:40 Step 6: Making the Mission Clear and Inspiring 15:30 Recap: Why This Is More Than Just Marketing Branding is not about being trendy. It’s about being timeless—building a world where your audience feels like they belong. That’s what people want now more than ever. Connect with me: Instagram: My site: Sign up for my newsletter: #branding #marketingstrategy #communitybuilding #betterbiz #betterhumanbusiness /episode/index/show/endofthree/id/36997010

transform your life: self development basics | 217 06/12/2025

transform your life: self development basics | 217 Start by mastering yourself. Here’s a breakdown of how I approach lifelong self-improvement—and why your mindset is still the lever that moves everything else. This is the episode I hope my kids find someday. Because it’s not about tactics, hacks, or hot takes. It’s about how real self-development happens: slowly, quietly, and consistently. I walk through the forgotten roots of personal growth and the daily disciplines that will shape the next version of you—not the internet’s version. Here’s what I cover: Why mindset is the 80% that most people skip The surprising origin of the self-development movement (hint: Great Depression) The best historical resources for building belief, not hype How improvement eventually becomes “boring”—and why that’s a good sign The 5 practices I use to stay sharp without burning out Core Concepts: Mindset as the Foundation: Before skills or strategy, belief and perspective drive growth Learn → Move → Practice → Create → Teach: A 5-part daily loop for compounding improvement The Quiet Path: Growth isn’t loud—it’s structured repetition done privately Pursue Mastery, Not Dopamine: Why depth beats novelty in long-term fulfillment Teach to Learn Deeper: Passing knowledge sharpens your own thinking This isn’t about motivation. It’s about doing the slow work. Every day. Forever. Try harder. Then try in silence. Timestamps: 00:00 A message for my kids (and you) 00:30 How I stumbled into self-development 01:00 What self-improvement really means 02:00 Why mindset is 80–90% of the game 03:00 The Great Depression and the birth of self-help 03:45 Dale Carnegie and Napoleon Hill's lasting impact 04:30 Belief as the true force behind success 05:00 The power of positive thinking (literally) 06:00 Jim Rohn, Zig Ziglar, Tony Robbins — who actually matters 07:00 Stephen Covey and the 7 Habits revolution 08:00 Why personal development exploded post-1990s 08:30 Self-improvement gets boring… and that’s good 09:00 The 5 disciplines that keep you growing 10:00 Move: physical momentum creates mental momentum 10:45 Practice: pursuing mastery in a single domain 11:30 Create: why you need to output, not just consume 12:00 Teach: the highest form of understanding 13:00 Final advice: don’t get stuck on mindset—build habits that last /episode/index/show/endofthree/id/36888190

Organic vs Paid Traffic: What Actually Works in 2025 | 216 06/10/2025

Organic vs Paid Traffic: What Actually Works in 2025 | 216 Podcast listeners! Dowload the calcualtor referenced in this episode here: Scaling your business in 2025 isn’t about going viral—it’s about doing the math. In this episode, I break down the real numbers behind organic vs paid traffic and show you how to actually scale using both. If you’ve ever wondered how much you should pay for a lead or when ads make sense, this is your blueprint. Here’s what I cover: Why business growth is math, not a popularity contest How top “organic” creators are secretly spending big The hybrid traffic strategy I recommend (and use) Real numbers from my brands — from $1 leads to $1,500 LTVs The exact formulas for calculating lead value, LTV, and acquisition cost When it’s OK to “lose” money in the short term How to use the free calculator to model your own business scaling path Core Frameworks: Lead → Trial → Paid → LTV Funnel: A simple model for tracking ROI from the first touchpoint to full customer value Business Math for Scaling: Understand how much you can and should spend to acquire a customer 50% LTV Rule: A pragmatic threshold for profitable paid traffic Email Conversion Back-Math: Reverse-engineering lead value from email performance Cost Tolerance Matrix: When to prioritize fast scaling vs high margins If you’re serious about growing your business—not your follower count—this is how you start making calculated moves. Business isn’t about going viral, it’s about making math-based decisions that scale. Try hard. Then try harder. Timestamps: 00:00 Business is math, not a popularity contest 01:00 Organic content vs paid traffic: the hidden cost of "free" 02:15 Why a hybrid traffic strategy is the future 03:00 How much can you actually pay for a lead? 04:00 Real ad performance numbers from my brands 05:30 Breaking down the lead → trial → paid funnel 07:00 How lifetime value (LTV) changes everything 09:00 Why most business owners quit too early 10:00 Back-of-napkin LTV calculation 11:00 How much you should spend to acquire a customer 12:00 Lead value math based on email conversion rates 13:00 The mindset shift most entrepreneurs need 14:00 Why I’ve never turned off paid ads 15:00 Final takeaway: scaling is math, not magic /episode/index/show/endofthree/id/36888160

work less, earn more...then what? | 215 06/05/2025

better. with Jerred Moon

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