better. with Jerred Moon
In this episode, Jerred Moon breaks down the Better Operating System — a five-part framework to help you plan, track, and scale your business heading into 2026. Learn how to create clarity in your business, make better decisions, and build systems that actually last. Here’s what you’ll learn: 1️⃣ The 1330 Planning Process — how to assess, plan, and execute with precision 2️⃣ The Company Cockpit — which metrics actually matter week to week 3️⃣ The Try Harder Cadence — the 10-minute weekly meeting that keeps you on track 4️⃣ The OODA Loop — a proven...
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The 3 Ways to Earn Your Team’s Respect.
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Content marketing isn't about the latest trends, hacks or even going viral. I know this because I have been doing simple content marketing for 15 years and have generated $30M+ in revenue. In this video, I'll share a presentation on content marketing strategy that has worked in scaling brands for 15 years.
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Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I tackle a question I get all the time: 1099 vs W2 — which should you hire? I break down the real differences, share a story about two moving companies that taught me the lesson, and explain why the choice impacts your company culture more than your bank account. Then, for the first time, I share my own Better Humanness Reporting — what I’m reading, how I’m training, and my biggest wins personally and professionally this past week. This is a new style of episode, going a bit longer and behind the...
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Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I break down the biggest mistake young leaders make — avoiding confrontation. If you’re scared to correct team members when they mess up or say something off, you’re accidentally building a weak company culture. As a former military officer and entrepreneur for over a decade, I’ve seen over and over that leadership (not tactics) is what scales companies. Today, I’ll show you how to make effective spot corrections, set real standards, and become the leader your team actually respects. 💡 Key...
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Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I unpack the powerful lesson behind doing hard things—through the incredible story of Admiral James Stockdale. Shot down over North Vietnam and held as a prisoner of war for seven years, Stockdale survived by practicing what later became known as the Stockdale Paradox: disciplined thinking, neither blind optimism nor crippling pessimism. His survival was shaped by one seemingly small decision—taking a philosophy class years earlier. You never know which hard thing you choose today will shape who you become...
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Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I share my personal journey with resiliency—what it means to “be where your feet are,” how to handle anxiety about the future, and why facing life’s hardest moments one step at a time is the key to moving forward. I’ll talk about my early entrepreneurial days, lessons learned from the military, and the powerful advice from my late best friend Talon that has carried me through some of life’s hardest seasons. 💡 Key Takeaways: “Be where your feet are” — focus fully on the present moment, not...
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Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I break down how to run a sub-6 minute mile—even if you’re not a “runner.” This framework is built for the well-rounded athlete: strong in the gym, fast on the track, and still fitting training into a busy life. I’ve used this exact system to hit sub-6 consistently, and I’ve coached countless others to do the same, all without training for hours a day. 💡 Key Takeaways: You don’t need marathon-level mileage—just smart, targeted conditioning. Use the three energy systems: Gain (short bursts),...
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Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I show you how to get off your damn phone—so you can take back control of your mind, sharpen your focus, and be more present. The average American spends 4.5 hours a day on their phone, mostly doom-scrolling. I’ve cut my screen time down to about 29 minutes a day, and the difference in clarity, presence, and enjoyment of life is huge. Here’s the system I use and how you can do it too. 💡 Key Takeaways: Most phone time isn’t productive—it’s addictive by design, draining your energy and focus. I...
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Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I break down how to build mental toughness—not by waiting for life to throw you hard times, but by deliberately creating them through training. The tool I’ve used for over a decade is called Meet Yourself Saturday—a weekly workout designed to confront the weakest version of yourself and strengthen the voice that pushes you forward. Mental toughness isn’t about never wanting to quit—it’s about changing the conversation in your head when you do. 💡 Key Takeaways: Mental toughness is built by...
info_outlineWant to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter
Did you know only 9% of businesses ever hit $1 million in annual revenue? In this episode, I explain why most entrepreneurs unintentionally build themselves a “really good job” instead of a true business—and how you can avoid that trap.
I share the three questions that will tell you if you’re using leverage effectively, plus five practical steps to scale beyond your personal capacity so you can join that top 9%.
💡 The 3 Leverage Questions:
- Is your product or service fulfilled by a team or technology—not just you?
- If you got 10x the customers next month, could you handle it with your current systems?
- Do you have a documented, repeatable process for new client acquisition?
📈 The 5 Scaling Essentials:
- Leverage: The core principle of scaling—using people, technology, and systems to multiply output.
- Who, Not How: Stop asking how you can do it; start asking who can do it for you.
- Smart Hiring: Hire with a clear process for acquiring new customers so growth follows, not just payroll costs.
- Invest in Automation: Use tools like HubSpot to replace manual, repetitive tasks.
- Create Evergreen Content: Make media that remains relevant and valuable for years, not just today.
⏱️ Chapters:
- 00:00 The 9% Statistic That Should Wake You Up
- 01:20 My Early Days of Building a “Job”
- 03:05 The 3 Questions That Reveal Your Leverage
- 05:00 Why Leverage Is Always the Scaling Answer
- 06:05 Thinking “Who” Instead of “How”
- 07:00 Hiring Without Killing Profit
- 08:00 Automation & Content as Leverage
- 09:15 Joining the 9% Who Break $1M
📌 Takeaway: If you want to scale, focus relentlessly on leverage. Build systems, empower others, automate what you can, and create content that works for you long after it’s published.
Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get my book: https://bit.ly/killingcomfort
#businessgrowth #scaling #entrepreneurship #leverage #betterhumanbusiness