how I've been able to do 20+ strict pull-ups for 20 years | 244
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Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I break down the Strike Zero Program—a simple and brutally effective way to get better at pull-ups, push-ups, sit-ups, squats, or any bodyweight exercise. This is the exact program that took me from struggling to do a single pull-up to being able to rep out 20+ strict reps consistently. It’s customizable, time-efficient, and built for busy entrepreneurs, parents, or anyone trying to stay fit while building a better life. 💡 Key Takeaways: The Strike Zero Program uses maximum effort sets until you...
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The Most Important Leadership Skill You're Missing | 243
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Want to GROW your newsletter? Join mine to learn how it’s done: Does mindfulness really make you a better leader? A new study with nearly 20,000 participants says yes—leaders who practice mindfulness show stronger transformational and ethical leadership, healthier teams, and better performance. In this short episode, I’ll break down the research and give you three practical ways to build mindfulness into your leadership style. 💡 Key Takeaways: Mindfulness improves leadership styles (transformational, authentic, ethical). Teams led by mindful leaders have stronger relationships,...
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why you skip your calendar (and how to fix it) | 242
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how to survive the trust recession | 241
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the anti-burnout plan for entrepreneur parents | 240
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In this episode, I break down a 4-part anti-burnout framework built specifically for entrepreneur-parents. If you’re building a business and raising a family at the same time, this isn’t about balance... it’s about designing a life that doesn’t break you. You can’t compartmentalize your way to presence. But you can protect your energy where it counts most. 🧩 The Big Idea: You’re not just managing time... you’re managing needs. When your core needs (connection, autonomy, and competence) go unmet, burnout creeps in. That doesn’t just affect your business... it erodes your...
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Building a Brand on Effort and Hard Things | 239
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Want to keep customers engaged (even when it’s hard)? Join my newsletter for strategies that actually work: In this episode, I break down 4 studies with 1,600 participants that reveal a surprising truth: sometimes your customers need to suffer—but only in the right way. If you run a coaching, therapy, or experiential business, this lesson is critical for retention, referrals, and long-term results. 🧩 The Big Idea: On the material side (watches, groceries, products), suffering = bad. But on the experiential side (fitness, PT, coaching), the right kind of struggle builds identity,...
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how to raise athletic kids | 238
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Want stronger, happier, more athletic kids? Get my weekly playbook for building lifelong fitness and motivation: In this episode, I share the 3 principles my wife and I used to raise athletic kids (7, 11, and 13) across football, track, soccer, and competitive dance. It wasn’t genetics—it was intentional. Use these to build skills, confidence, and a lifelong love of movement. 🏆 The 3 Principles Normalize fitness at home: Make movement part of the environment and schedule. Keep it playful first; structure comes later. Praise effort over outcomes: Reward hustle, practice habits,...
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If You’re Not Motivated, Do This. | 237
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Want to unlock real motivation (not the 10-second kind)? Join my newsletter for weekly, science-backed strategies: In this episode, I show you how to turn motivation on—using Self-Determination Theory (SDT)—so you stop relying on “just be disciplined” and start becoming the person who actually wants to do the hard things. After 15 years coaching military operators, entrepreneurs, and everyday folks, this is the simplest path I’ve found to sustained motivation. 💡 The Core Idea (1 Question): What are you getting better at that you actually want to get better at, and who can you do...
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The Rockefeller Rule: How Small Changes Create Massive Results Episode Summary In this short but powerful episode, I share the story of John D. Rockefeller discovering how one drop of solder per barrel saved him $20 million. More importantly, I connect this lesson to how small, intentional changes in your daily life and business can compound into massive results over time. What You’ll Learn The 39-drop lesson: how Rockefeller’s attention to detail transformed profits. Personal application: becoming intentional with your thoughts, steps, and breaths. Business application: spotting tiny...
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work on your business, not at your business | 235
better. with Jerred Moon
Want to GROW your newsletter? Join mine to learn how it’s done: Did you know only 9% of businesses ever hit $1 million in annual revenue? In this episode, I explain why most entrepreneurs unintentionally build themselves a “really good job” instead of a true business—and how you can avoid that trap. I share the three questions that will tell you if you’re using leverage effectively, plus five practical steps to scale beyond your personal capacity so you can join that top 9%. 💡 The 3 Leverage Questions: Is your product or service fulfilled by a team or technology—not just you?...
info_outlineWant to keep customers engaged (even when it’s hard)? Join my newsletter for strategies that actually work: https://better.biz/newsletter
In this episode, I break down 4 studies with 1,600 participants that reveal a surprising truth: sometimes your customers need to suffer—but only in the right way. If you run a coaching, therapy, or experiential business, this lesson is critical for retention, referrals, and long-term results.
🧩 The Big Idea:
On the material side (watches, groceries, products), suffering = bad. But on the experiential side (fitness, PT, coaching), the right kind of struggle builds identity, loyalty, and transformation. Your job? Remove friction at the wrong moments, and lean into meaningful struggle at the right ones.
⚙️ 4 Rules for Customer “Suffering” Done Right:
- 1. Eliminate Friction in Material Touchpoints: Checkout, signup, onboarding, access to community. Audit your process every quarter with fresh eyes. Don’t let confusion kill the initial excitement.
- 2. Embed Meaningful Struggle in the Work: Reaffirm that the hard part is the point. Remind them they are becoming the type of person who can do hard things.
- 3. Frame Challenges as Growth: Ask powerful questions:
- Who do you become once you finish this program?
- How will this program be a meaningful part of your success story?
- How will these lessons help you grow in other areas of life?
- 4. Anchor the Experience in Story: Keep weaving their answers back into future sessions. Help them connect the dots between effort, identity, and transformation.
💡 Why This Matters:
Anyone can generate a “perfect” program with AI. But you anchor people to the hard work, connect it to their story, and help them stick with it long enough to see results. That’s the difference between another PDF on their desktop and a life-changing experience.
⏱️ Chapters
- 00:00 The surprising role of “suffering” in customer success
- 01:15 Why it kills material sales but fuels experiential growth
- 02:30 The onboarding gap: don’t make this mistake
- 04:40 Rule #1: Eliminate friction in touchpoints
- 06:15 Rule #2: Embed meaningful struggle
- 07:45 Rule #3: Frame challenges as growth (3 key questions)
- 10:15 Rule #4: Anchor progress in story
- 11:45 Final takeaway: effort is the only thing you really sell
Takeaway:
Don’t hide from the hard parts. Eliminate the wrong kind of suffering, but lean into the right kind. Your clients will be more committed, more loyal, and more likely to succeed—because they’ll see themselves as the kind of person who does hard things.
Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get my book: https://bit.ly/killingcomfort
#customerexperience #businessgrowth #coaching #onboarding #identityshift #tryharder #betterhumanbusiness