5 things you need to scale in 2026 | 255
better. with Jerred Moon
In this episode, Jerred Moon breaks down the Better Operating System — a five-part framework to help you plan, track, and scale your business heading into 2026. Learn how to create clarity in your business, make better decisions, and build systems that actually last. Here’s what you’ll learn: 1️⃣ The 1330 Planning Process — how to assess, plan, and execute with precision 2️⃣ The Company Cockpit — which metrics actually matter week to week 3️⃣ The Try Harder Cadence — the 10-minute weekly meeting that keeps you on track 4️⃣ The OODA Loop — a proven...
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The 3 Ways to Earn Your Team’s Respect | 254
better. with Jerred Moon
The 3 Ways to Earn Your Team’s Respect.
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Give me 29 Minutes and I’ll Teach You 15 Years of Content Marketing | 253
better. with Jerred Moon
Content marketing isn't about the latest trends, hacks or even going viral. I know this because I have been doing simple content marketing for 15 years and have generated $30M+ in revenue. In this video, I'll share a presentation on content marketing strategy that has worked in scaling brands for 15 years.
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Building a Team, Life Updates, Better Humanness Reporting | 252
better. with Jerred Moon
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I tackle a question I get all the time: 1099 vs W2 — which should you hire? I break down the real differences, share a story about two moving companies that taught me the lesson, and explain why the choice impacts your company culture more than your bank account. Then, for the first time, I share my own Better Humanness Reporting — what I’m reading, how I’m training, and my biggest wins personally and professionally this past week. This is a new style of episode, going a bit longer and behind the...
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How Great Cultures Get Built (Or Destroyed) | 251
better. with Jerred Moon
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I break down the biggest mistake young leaders make — avoiding confrontation. If you’re scared to correct team members when they mess up or say something off, you’re accidentally building a weak company culture. As a former military officer and entrepreneur for over a decade, I’ve seen over and over that leadership (not tactics) is what scales companies. Today, I’ll show you how to make effective spot corrections, set real standards, and become the leader your team actually respects. 💡 Key...
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what winners do differently | 250
better. with Jerred Moon
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I unpack the powerful lesson behind doing hard things—through the incredible story of Admiral James Stockdale. Shot down over North Vietnam and held as a prisoner of war for seven years, Stockdale survived by practicing what later became known as the Stockdale Paradox: disciplined thinking, neither blind optimism nor crippling pessimism. His survival was shaped by one seemingly small decision—taking a philosophy class years earlier. You never know which hard thing you choose today will shape who you become...
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Be Where Your Feet Are | 249
better. with Jerred Moon
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I share my personal journey with resiliency—what it means to “be where your feet are,” how to handle anxiety about the future, and why facing life’s hardest moments one step at a time is the key to moving forward. I’ll talk about my early entrepreneurial days, lessons learned from the military, and the powerful advice from my late best friend Talon that has carried me through some of life’s hardest seasons. 💡 Key Takeaways: “Be where your feet are” — focus fully on the present moment, not...
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how to train for a sub 6 min mile | 248
better. with Jerred Moon
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I break down how to run a sub-6 minute mile—even if you’re not a “runner.” This framework is built for the well-rounded athlete: strong in the gym, fast on the track, and still fitting training into a busy life. I’ve used this exact system to hit sub-6 consistently, and I’ve coached countless others to do the same, all without training for hours a day. 💡 Key Takeaways: You don’t need marathon-level mileage—just smart, targeted conditioning. Use the three energy systems: Gain (short bursts),...
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how to stop being GLUED to your phone | 247
better. with Jerred Moon
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I show you how to get off your damn phone—so you can take back control of your mind, sharpen your focus, and be more present. The average American spends 4.5 hours a day on their phone, mostly doom-scrolling. I’ve cut my screen time down to about 29 minutes a day, and the difference in clarity, presence, and enjoyment of life is huge. Here’s the system I use and how you can do it too. 💡 Key Takeaways: Most phone time isn’t productive—it’s addictive by design, draining your energy and focus. I...
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how to rewire your brain for mental toughness | 246
better. with Jerred Moon
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I break down how to build mental toughness—not by waiting for life to throw you hard times, but by deliberately creating them through training. The tool I’ve used for over a decade is called Meet Yourself Saturday—a weekly workout designed to confront the weakest version of yourself and strengthen the voice that pushes you forward. Mental toughness isn’t about never wanting to quit—it’s about changing the conversation in your head when you do. 💡 Key Takeaways: Mental toughness is built by...
info_outlineWant to keep customers engaged (even when it’s hard)? Join my newsletter for strategies that actually work: https://better.biz/newsletter
In this episode, I break down 4 studies with 1,600 participants that reveal a surprising truth: sometimes your customers need to suffer—but only in the right way. If you run a coaching, therapy, or experiential business, this lesson is critical for retention, referrals, and long-term results.
🧩 The Big Idea:
On the material side (watches, groceries, products), suffering = bad. But on the experiential side (fitness, PT, coaching), the right kind of struggle builds identity, loyalty, and transformation. Your job? Remove friction at the wrong moments, and lean into meaningful struggle at the right ones.
⚙️ 4 Rules for Customer “Suffering” Done Right:
- 1. Eliminate Friction in Material Touchpoints: Checkout, signup, onboarding, access to community. Audit your process every quarter with fresh eyes. Don’t let confusion kill the initial excitement.
- 2. Embed Meaningful Struggle in the Work: Reaffirm that the hard part is the point. Remind them they are becoming the type of person who can do hard things.
- 3. Frame Challenges as Growth: Ask powerful questions:
- Who do you become once you finish this program?
- How will this program be a meaningful part of your success story?
- How will these lessons help you grow in other areas of life?
- 4. Anchor the Experience in Story: Keep weaving their answers back into future sessions. Help them connect the dots between effort, identity, and transformation.
💡 Why This Matters:
Anyone can generate a “perfect” program with AI. But you anchor people to the hard work, connect it to their story, and help them stick with it long enough to see results. That’s the difference between another PDF on their desktop and a life-changing experience.
⏱️ Chapters
- 00:00 The surprising role of “suffering” in customer success
- 01:15 Why it kills material sales but fuels experiential growth
- 02:30 The onboarding gap: don’t make this mistake
- 04:40 Rule #1: Eliminate friction in touchpoints
- 06:15 Rule #2: Embed meaningful struggle
- 07:45 Rule #3: Frame challenges as growth (3 key questions)
- 10:15 Rule #4: Anchor progress in story
- 11:45 Final takeaway: effort is the only thing you really sell
Takeaway:
Don’t hide from the hard parts. Eliminate the wrong kind of suffering, but lean into the right kind. Your clients will be more committed, more loyal, and more likely to succeed—because they’ll see themselves as the kind of person who does hard things.
Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get my book: https://bit.ly/killingcomfort
#customerexperience #businessgrowth #coaching #onboarding #identityshift #tryharder #betterhumanbusiness