Personal Branding Is Changing. An Old School ‘New’ Method | 245
Release Date: 09/18/2025
Personal Branding Is Changing. An Old School ‘New’ Method | 245
better. with Jerred Moon
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I share my honest experience with building a personal brand—what’s worked, what hasn’t, and why ditching polished AI content for raw, authentic storytelling has made a massive difference. After building multiple businesses, I realized engagement and trust don’t come from perfectly produced videos or AI-written captions—they come from showing up as yourself, listening to your audience, and playing the long game. 💡 Key Takeaways: Raw, authentic content outperforms polished AI “slop.” Your story,...
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how I've been able to do 20+ strict pull-ups for 20 years | 244
better. with Jerred Moon
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I break down the Strike Zero Program—a simple and brutally effective way to get better at pull-ups, push-ups, sit-ups, squats, or any bodyweight exercise. This is the exact program that took me from struggling to do a single pull-up to being able to rep out 20+ strict reps consistently. It’s customizable, time-efficient, and built for busy entrepreneurs, parents, or anyone trying to stay fit while building a better life. 💡 Key Takeaways: The Strike Zero Program uses maximum effort sets until you...
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The Most Important Leadership Skill You're Missing | 243
better. with Jerred Moon
Want to GROW your newsletter? Join mine to learn how it’s done: Does mindfulness really make you a better leader? A new study with nearly 20,000 participants says yes—leaders who practice mindfulness show stronger transformational and ethical leadership, healthier teams, and better performance. In this short episode, I’ll break down the research and give you three practical ways to build mindfulness into your leadership style. 💡 Key Takeaways: Mindfulness improves leadership styles (transformational, authentic, ethical). Teams led by mindful leaders have stronger relationships,...
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why you skip your calendar (and how to fix it) | 242
better. with Jerred Moon
Want to GROW your newsletter? Join mine to learn how it’s done: In this episode, I break down why the boring habits you keep skipping are the very things that extend your life, grow your business, and keep you consistent. The trick? Simple reframes on your calendar that connect daily actions to your long-term goals. I’ll show you how to relabel tasks so they actually stick, and why attaching meaning (and a star rating) changes everything. 💡 Reframing Habits: Instead of “Workout” → call it Life Extension Modality (5⭐) Instead of “Sleep” → call it 24-Hour Recovery Cycle...
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how to survive the trust recession | 241
better. with Jerred Moon
Want to GROW your business? Join my newsletter where I share strategies that actually work: There’s a massive trust recession happening right now for small business owners. Whether you’re online or brick and mortar, it doesn’t matter—people don’t trust you, so they’re not buying. In this episode, I break down what you can do to overcome this trust gap, build real authority, and start converting more customers. We’re talking about going beyond polished “AI slop” and leaning back into real, raw, personal connection. Because at the end of the day, the businesses that win are...
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the anti-burnout plan for entrepreneur parents | 240
better. with Jerred Moon
In this episode, I break down a 4-part anti-burnout framework built specifically for entrepreneur-parents. If you’re building a business and raising a family at the same time, this isn’t about balance... it’s about designing a life that doesn’t break you. You can’t compartmentalize your way to presence. But you can protect your energy where it counts most. 🧩 The Big Idea: You’re not just managing time... you’re managing needs. When your core needs (connection, autonomy, and competence) go unmet, burnout creeps in. That doesn’t just affect your business... it erodes your...
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Building a Brand on Effort and Hard Things | 239
better. with Jerred Moon
Want to keep customers engaged (even when it’s hard)? Join my newsletter for strategies that actually work: In this episode, I break down 4 studies with 1,600 participants that reveal a surprising truth: sometimes your customers need to suffer—but only in the right way. If you run a coaching, therapy, or experiential business, this lesson is critical for retention, referrals, and long-term results. 🧩 The Big Idea: On the material side (watches, groceries, products), suffering = bad. But on the experiential side (fitness, PT, coaching), the right kind of struggle builds identity,...
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how to raise athletic kids | 238
better. with Jerred Moon
Want stronger, happier, more athletic kids? Get my weekly playbook for building lifelong fitness and motivation: In this episode, I share the 3 principles my wife and I used to raise athletic kids (7, 11, and 13) across football, track, soccer, and competitive dance. It wasn’t genetics—it was intentional. Use these to build skills, confidence, and a lifelong love of movement. 🏆 The 3 Principles Normalize fitness at home: Make movement part of the environment and schedule. Keep it playful first; structure comes later. Praise effort over outcomes: Reward hustle, practice habits,...
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If You’re Not Motivated, Do This. | 237
better. with Jerred Moon
Want to unlock real motivation (not the 10-second kind)? Join my newsletter for weekly, science-backed strategies: In this episode, I show you how to turn motivation on—using Self-Determination Theory (SDT)—so you stop relying on “just be disciplined” and start becoming the person who actually wants to do the hard things. After 15 years coaching military operators, entrepreneurs, and everyday folks, this is the simplest path I’ve found to sustained motivation. 💡 The Core Idea (1 Question): What are you getting better at that you actually want to get better at, and who can you do...
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Rockefeller’s $20M Secret: One Drop Changed Everything | 236
better. with Jerred Moon
The Rockefeller Rule: How Small Changes Create Massive Results Episode Summary In this short but powerful episode, I share the story of John D. Rockefeller discovering how one drop of solder per barrel saved him $20 million. More importantly, I connect this lesson to how small, intentional changes in your daily life and business can compound into massive results over time. What You’ll Learn The 39-drop lesson: how Rockefeller’s attention to detail transformed profits. Personal application: becoming intentional with your thoughts, steps, and breaths. Business application: spotting tiny...
info_outlineWant to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter
In this episode, I share my honest experience with building a personal brand—what’s worked, what hasn’t, and why ditching polished AI content for raw, authentic storytelling has made a massive difference. After building multiple businesses, I realized engagement and trust don’t come from perfectly produced videos or AI-written captions—they come from showing up as yourself, listening to your audience, and playing the long game.
💡 Key Takeaways:
- Raw, authentic content outperforms polished AI “slop.”
- Your story, struggles, and behind-the-scenes matter more than perfection.
- Ask your audience what they actually need help with—and create content around that.
- Engagement isn’t about vanity metrics—it’s about real conversations, replies, and relationships.
- Play the long game—trust and brand growth are built over time, not overnight.
⏱️ Chapters:
- 00:00 Intro & Why Personal Branding Matters
- 01:15 The Problem with Polished Content
- 03:00 Why I Ditched AI Captions
- 04:45 Creating Content Around Audience Struggles
- 06:30 Authenticity Over Vanity Metrics
- 07:45 Playing the Long Game
Connect with me:
Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz
Get my book: https://bit.ly/killingcomfort
#personalbrand #entrepreneurship #authenticcontent #newslettergrowth #tryharder