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Dance Principals United: Dance Studio Growth & Marketing Podcast

Release Date: 06/12/2025

How to Deliver 5-Star Customer Service In Your Dance Studio show art How to Deliver 5-Star Customer Service In Your Dance Studio

Dance Principals United: Dance Studio Growth & Marketing Podcast

This week, Nathan and Bec dive into giving clients that coveted “five‑star experience” in your studio - even if your budget doesn’t match a fancy hotel chain. After some hilarious (yet cringe-worthy) hotel misadventures - keys to wrong rooms, falling door frames, showerheads dropping mid-rinse - they ask: if hospitality fails there, how do we ace it in our studios? Expect oodles of practical tips from managing prop piles to mastering warm greetings, role-play training, and the magic of small but big-hearted gestures. Key Takeaways Team alignment is everything - when everyone’s on...

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How We Became Million‑Dollar Studio Owners show art How We Became Million‑Dollar Studio Owners

Dance Principals United: Dance Studio Growth & Marketing Podcast

Amanda and Bec are keeping it real: their studios finally hit that $1 million‑a‑year milestone: not by doing more, but by doing less. In this episode, they dive into the six surprising habits they had to quit so their businesses could flourish, and you can too. Think ditching the endless “wishlist” requests, pushing past word‑of‑mouth, and choosing vision over people‑pleasing. What you'll take away: Stop being everything to everyone - Clarity over chaos is the name of the game. Word‑of‑mouth isn’t enough - Invest in marketing, ads, and systems that scale. Coaching...

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Concerts That Keep Families Coming Back show art Concerts That Keep Families Coming Back

Dance Principals United: Dance Studio Growth & Marketing Podcast

Let’s be honest: concerts these days need to do more than dazzle on stage. In this episode, Amanda and Bec are diving into how your end-of-year concert can (and should!) be a retention powerhouse, a marketing machine, and a profitable part of your studio year - all without sending your parents into meltdown mode. They unpack what today’s parents actually want (hint: it’s not 15 makeup changes and a Pinterest-worthy updo), and how you can make your concert experience smoother, simpler, and more joyful for everyone. If you've ever found yourself juggling costume chaos, payment overloads,...

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Cash-Flow Habits That Are Breaking Studio Owners show art Cash-Flow Habits That Are Breaking Studio Owners

Dance Principals United: Dance Studio Growth & Marketing Podcast

This episode is a must-listen if you've ever found yourself working your butt off in the studio… only to realise you didn’t get paid again this week. 😩 Amanda opens up about the moment that changed everything: when she was 21, running her studio, and realised she couldn’t afford to pay herself… even though she’d just done 10x the work of her staff. Yikes. This episode dives deep into the real reason so many studio owners struggle with cash flow (even when the numbers look good on paper). We’re talking about: - That gut-punch moment when Amanda vowed never to go unpaid again 💥...

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How Bec Took 4 Weeks Off & Came Back to a Thriving Studio show art How Bec Took 4 Weeks Off & Came Back to a Thriving Studio

Dance Principals United: Dance Studio Growth & Marketing Podcast

Ever dreamt of taking a proper break from your studio - like, a whole month off - but felt that sinking guilt or panic set in? In this episode, Amanda and Bec chat all about how Bec managed to take a four-week European holiday (yep, four whole weeks!) and came back to a studio that was still buzzing along beautifully. They share what had to be in place to make that happen, including systems, trust, and letting go of perfection.  Whether you're thinking about your next holiday or just need permission to step back a bit, this episode is packed with gold. In this episode: How Rebecca...

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Biggest Takeaways from my Europe Trip show art Biggest Takeaways from my Europe Trip

Dance Principals United: Dance Studio Growth & Marketing Podcast

Bec is back from a whirlwind overseas adventure and she's got stories to share: from Pineapple Studios in London to the Amalfi Coast in Italy, and everywhere in between. Bec’s daughter, BeBe, just won Teen World Dancer of the Year at the World Dance Movement comp (go Beebs!), and the experience was nothing short of life-changing. From self-choreographing her street routine to being scouted by a US agent and racking up scholarships, BeBe's success got us reflecting on what it really takes to create community, opportunity, and unforgettable memories for our students. You’ll also hear about: ...

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Under 16 Social Media Ban - Will it Affect Dance Studios? show art Under 16 Social Media Ban - Will it Affect Dance Studios?

Dance Principals United: Dance Studio Growth & Marketing Podcast

It’s a big one this week, friends! Amanda and Nathan are unpacking all the behind-the-scenes wins from their Studio Growth Club competition, and let’s just say that $30,000 extra revenue in a single week is no joke. If you've ever wondered how to make Open Week actually work for your studio, this ep is pure gold. We’re also diving into something that could totally change how studios market themselves: Australia’s new social media rules for under 16s. Yep, big changes are coming, and Amanda and Bec are here to help you stay one step ahead. Plus, there's a cheeky first-class Qantas story...

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Dance Mum Mode: How Parenting Changed Us as Studio Owners show art Dance Mum Mode: How Parenting Changed Us as Studio Owners

Dance Principals United: Dance Studio Growth & Marketing Podcast

Ever found yourself stuffing dinner into a lunchbox because there's no time to sit down as a family? Yep, us too. In this week’s episode, Amanda and Bec get real about how becoming dance mums changed everything: from the way they teach to the way they run their studios. Turns out, juggling comp hair and homework gives you a whole new level of empathy. They share behind-the-scenes stories from their own lives, like Amanda's daughter Zali dancing five nights a week (goodbye family dinners), Rebecca softening her stance on comp makeup for under-6s, and the reality of being seen as “just a...

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Studio Kid Confessions: What It’s Really Like to Be the Owner’s Daughter show art Studio Kid Confessions: What It’s Really Like to Be the Owner’s Daughter

Dance Principals United: Dance Studio Growth & Marketing Podcast

What’s it really like growing up in a dance studio...especially when your mum owns it? In this raw, funny, and heartfelt episode, Amanda sits down with BeBe Liu-Brennan (daughter of studio owner and Dance Principals United Podcast co-host, Miss Bec) for a deep dive into the real life of a studio kid. From early-stage recitals at 18 months old to teaching classes and prepping for Europe, BeBe shares the highs, lows, and surprising lessons she’s learned from being immersed in the dance world her entire life. They chat about: What most people don’t understand about studio kids How...

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Don’t Let Your Midyear Concert Go to Waste! show art Don’t Let Your Midyear Concert Go to Waste!

Dance Principals United: Dance Studio Growth & Marketing Podcast

Your midyear concert just gave you a goldmine of content, connection and insight, so why let it disappear into the term 3 chaos? In this episode, Amanda and Bec unpack exactly how to turn this year’s concert into a full-blown marketing strategy for 2026. We share real stories (yes, including that bus story), smart content ideas you can still grab right now, and the exact plan we use to make midyear magic last way beyond one night on stage. Whether your concert was perfect, or perfectly chaotic, there are powerful lessons sitting in it (if you know where to look.) We cover: Why backstage...

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More Episodes

This week Amanda and Bec dive deep into the importance of identifying, training, and supporting young assistant teachers in your studio. From early conversations to ongoing feedback, they share practical ways to build confident, capable leaders who often become the heart of your teaching team.

Here’s what they covered:

  • Start young and be intentional: Don’t wait until a student is “ready.” If you see potential in a 12–14-year-old, start the conversation early. Give them encouragement and let their parents know you see something special.

  • Training is non-negotiable: Assistant teachers should never be thrown into classes without guidance. Ongoing training, feedback from lead teachers, and regular check-ins are vital to helping them thrive.

  • Body language matters: Smile! Young students interpret resting or serious faces as anger or disapproval. Teach your assistants how their facial expressions and posture affect the energy of the class.

  • Use your team: You don’t need to do all the training yourself. Bring in superstar teachers who model the right energy and attitude to run short workshops or lead sessions with your junior team.

  • Create a clear pathway: Talk regularly with your assistants about what they want to do long term, whether it’s choreography, studio management, or teaching full-time. Help them see that a career in dance is both real and rewarding.

  • Get parents on board: Keep parents informed about the growth you see in their child. It builds trust and helps them view dance teaching as a valid and meaningful profession.

  • It’s also a retention strategy: Students who feel seen, valued, and involved, especially teens, are more likely to stay with your studio. Leadership opportunities like assisting or running events give them a reason to stay connected.

  • Tailor roles to strengths: Not every great assistant is a top technical dancer. Some excel because they’re confident, nurturing, or naturally great communicators. Celebrate and develop those strengths too.

Remember: the assistant teacher you nurture today might just become your most loyal and passionate team member for the next decade.

DPU Tribe | Studio Growth Club

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