Money Leaks in Your End‑of‑Year Dance Concert That Studio Owners Never Notice
Dance Principals United: Dance Studio Growth & Marketing Podcast
Release Date: 09/24/2025
Making Enrolment "Stupid-Easy" For Your Dance Studio In 2026
Dance Principals United: Dance Studio Growth & Marketing Podcast
School holidays are done, the kids are back at school… and if you’re anything like us, you’re equal parts relieved and READY. In this episode, Amanda and Nath chat about how to squeeze a bit more magic out of that January/Feb enrolment momentum, even if you feel like you’ve “missed the window” (spoiler: you haven’t). If you’ve got inquiries sitting in your inbox, ex-students in your database, or a few classes that are looking a bit… empty, this one’s your gentle kick up the bum to do a quick enrolment push that actually works. Episode Highlights: Your database is a...
info_outline
"We Were Ready to Quit..." - How This Regional Dance Studio Turned Everything Around
Dance Principals United: Dance Studio Growth & Marketing Podcast
What do you get when you mix a cyclone, a lost hot pink suitcase, and two powerhouse studio owners in outback Queensland? One heck of a podcast episode! This week, Bec travels (via bumpy plane and shed-sized airport) to Moranbah to visit the amazing duo behind Pulse Performing Arts - Bek and Kat. What started as a prize visit for their Open Week success turns into a hilarious and heartfelt deep dive into regional studio life. They talk about... Getting stuck in a literal cyclone (with no clothes!) What it’s really like living and running a studio in a rural town Why they were ready to close...
info_outline
Dance Studio Owner Confessions - Part Two!
Dance Principals United: Dance Studio Growth & Marketing Podcast
In this episode of the Dance Principles United podcast, Amanda and Nathan sit down with some epic studio owners - Nicky, Chelsea, & Maree - for a heart-to-heart about the turning points that shaped them. We’re talking court dates, financial messes, syllabus overhauls, and ego checks... with a whole lot of laughter and love sprinkled in. This episode is a warm hug for anyone who’s ever cried behind the desk or questioned if they’re cut out for studio life. Because guess what? You are. In this chatty, feel-good ep: Why being a little bit vulnerable with your studio families can...
info_outline
Dance Studio Owner Confessions - Part One!
Dance Principals United: Dance Studio Growth & Marketing Podcast
Oh boy, have we got a treat for you this week! Amanda & Nathan are joined on the couch (literally!) by three fabulous studio owner friends - Nicky, Chelsea and Maree - for a heart-filled, hilarious and totally unfiltered chat about the real life of running a dance studio. From vomit mid-speech to fireworks triggering sprinklers, this episode is packed with the kind of chaos only a dance studio owner would understand. It’s messy, it’s honest, and it’ll make you feel oh-so-seen. In this episode: Nicky's nightmare concert moment with a rogue phone charger (!) Chelsea’s on-the-grass...
info_outline
TOP EPISODES OF 2025 - How We Became Million Dollar Dance Studio Owners
Dance Principals United: Dance Studio Growth & Marketing Podcast
Amanda and Bec are keeping it real: their studios finally hit that $1 million‑a‑year milestone: not by doing more, but by doing less. In this episode, they dive into the six surprising habits they had to quit so their businesses could flourish, and you can too. Think ditching the endless “wishlist” requests, pushing past word‑of‑mouth, and choosing vision over people‑pleasing. What you'll take away: Stop being everything to everyone - Clarity over chaos is the name of the game. Word‑of‑mouth isn’t enough - Invest in marketing, ads, and systems that scale. Coaching...
info_outline
TOP EPISODES OF 2025 - Dance Concerts That Keep Families Coming Back
Dance Principals United: Dance Studio Growth & Marketing Podcast
Let’s be honest: concerts these days need to do more than dazzle on stage. In this episode, Amanda and Bec are diving into how your end-of-year concert can (and should!) be a retention powerhouse, a marketing machine, and a profitable part of your studio year - all without sending your parents into meltdown mode. They unpack what today’s parents actually want (hint: it’s not 15 makeup changes and a Pinterest-worthy updo), and how you can make your concert experience smoother, simpler, and more joyful for everyone. If you've ever found yourself juggling costume chaos, payment overloads,...
info_outline
Assistant Teacher Training Tips: What Most Dance Studio Owners Get Wrong
Dance Principals United: Dance Studio Growth & Marketing Podcast
In this week’s episode, Bec sits down with Robyn Parras - founder of Prodigy Performing Arts and Dance Apprentice - to unpack her studio journey from a boutique brand to a thriving hub of dance, confidence, and culture. They dive into rebranding, insane growth (from ~250 students to nearly 800!), building a purpose‑driven space, and why teacher training is one of the biggest studio game changers out there. What We Chat About: Robyn’s Origin Story How her studio transformed from Rock the Block to Prodigy - and why the name matters Why she constantly reminds herself of her...
info_outline
The Truth About Dance Comp Teams: What’s Working (and What’s Not) In Your Studio
Dance Principals United: Dance Studio Growth & Marketing Podcast
In this episode, Amanda and Bec dive deep into the sometimes messy, always emotional world of competition teams - and they're not holding back. From parent tears at re-enrolment to evolving their own studio models, the girls share honestly how they’ve handled auditions vs invitations, the importance of inclusivity, and why letting go of control can be the best thing you do. Whether you’re running elite teams, just starting with junior groups, or figuring out how to set minimum requirements, there’s something here for every studio owner juggling studio growth and sanity! Here’s what we...
info_outline
What Happens When You Build a Dance Studio with Your Childhood Bestie?
Dance Principals United: Dance Studio Growth & Marketing Podcast
This week, Bec is joined by Chloe and Kirralee from KICO Dance Studios - two powerhouse young studio owners who’ve turned their childhood friendship into a thriving business (and total vibe). They’re sharing the real behind-the-scenes of buying a studio at 23 (yep!), surviving the Zoom era, launching a full-scale rebrand, and how they’ve used systems, time-blocking, and community love to build something truly special. If you’ve ever thought “I should probably post on Instagram more...” or “Maybe it’s time to finally rebrand,” this ep is your nudge! You’ll hear about: The...
info_outline
From School Halls to 480+ Student Growth: Maree's Dance Studio Glow-Up
Dance Principals United: Dance Studio Growth & Marketing Podcast
Ever felt like your studio was running you, not the other way around? This episode is for you. We sat down with the fabulous Maree from Dancing With Maree, and let us tell you - her journey is the definition of transformation. From running three school halls (and crying in the car when they pulled the floor out from under her - literally) to running a thriving studio with 480 students, Maree shares it all. You’ll laugh, cry, and be reminded that change is absolutely possible - even if you’ve been doing things the same way for 15+ years. In this episode: Maree's rocky start (no wage, no...
info_outlineBuckle up! In this week’s episode Bec and Nath go deep on one of the biggest, most emotional events in studio life: the end‑of‑year concert. They talk about why it often doesn’t make money, what costs secretly drag you down, and how small shifts in ticket pricing or marketing can make thousands more in profit. And yes, there’s talk about late‑night hair, juggling sick kids, and what being a studio owner really means when you also have a family.
What we cover:
- Why your concert must be profitable, especially when revenue turns off for several weeks after shows.
- How big rehearsal schedules and added production costs (think epic stories, flying props, etc.) can spiral out of control.
- The importance of looking at concert expenses (venue, staff, décor, extras)and knowing all your costs.
- Using your “tickets per dancer” metric: what are people already buying, and how to nudge them even a little more.
- Why raising ticket prices by just a few dollars can sometimes bring in more net profit than trying to sell programs, roses, etc.
- How to think about the parent / audience experience (comfort, show length, activation, fun) so people are happy to come back.
- The psychology of asking parents for “add‑ons” vs wrapping everything into the ticket/fee.
Free tool alert: we drop in a concert concept profit calculator + training video to help you crunch all these numbers for your studio.
If you want help running the numbers yourself, grab the Concert Profit Calculator here: https://danceprincipalsunited.com/concert-profit-calculator/ (it comes with a video walkthrough so you know how to use it).
Also, if you’re listening and not yet part of the Tribe, we’ve got a special offer: two weeks free in Dance Principles United Tribe (link in show notes). Would love to have you in there!
https://danceprincipalsunited.com/dpu-tribe/