Libsyn Directory

Beyond the Budget: The Hidden Psychology of How Entrepreneurs Think About Money – Ep. 254

CEO Numbers Network with Danielle Hayden

Release Date: 12/23/2025

Why Your "Tax Savings" Are Killing Your Business

CEO Numbers Network with Danielle Hayden

I'm recording this on April 15th, the tax deadline, and I just got a surprise tax bill from my own accountant with almost no communication leading up to it. That experience reminded me exactly why we built KSA Tax Partners the way we did, because there's a real difference between a tax preparer and a tax partner, and most business owners don't know which one they actually have until something goes wrong. In this episode of CEO Numbers Network, I get raw about what worked this tax season, what didn't, and the real story behind a December tax strategy that left a client unable to fund her second...

The CEO Playbook for Scaling Without Stress

CEO Numbers Network with Danielle Hayden

Something new is coming, and if you're a small business owner who's tired of making financial decisions on gut feeling, you'll want to be here for it. CEO Numbers Network launches tomorrow. Hosted by Danielle Hayden, former corporate CFO and CEO of Kickstart Accounting, Inc., this is the show that brings boardroom-level financial strategy to small business owners who are ready to lead with their numbers. Expect real conversations about profit, cash flow, decision-making, and what it actually takes to run a business like a CEO. Just the financial clarity you've been looking for. If running your...

The Problem with Profit First And What to Do Instead

CEO Numbers Network with Danielle Hayden

If Profit First is supposed to reduce financial stress, why do so many business owners feel more overwhelmed after setting it up? Multiple accounts, confusing percentages, and overdraft fees were not part of the pitch. In this episode of CEO Numbers Network, Danielle Hayden cuts through the noise around Profit First and explains what a simpler, proven cash management system actually looks like for small business owners. You will learn how to build financial clarity using four core accounts, how to set aside the right amount for taxes based on net income, and how to stop moving money weekly and...

10 Profit Strategies Every CEO Should Be Using Right Now

CEO Numbers Network with Danielle Hayden

Most businesses that look successful are expensive behind the scenes. Tight margins, no breathing room, and a CEO wondering where all the money went. This episode is for small business owners dealing with financial stress and money anxiety while revenue keeps growing. Danielle Hayden, a former corporate CFO and CEO of Kickstart Accounting, shares the profit strategies she has refined over 11 years working with thousands of small business owners. The conversation covers how to diagnose where profit is leaking, the order of operations for fixing it, and how to build margin back into a business...

When Your Numbers and Your Instincts Tell Different Stories

CEO Numbers Network with Danielle Hayden

Your gut says things are fine. Your numbers say something different. That tension is real, and it shows up in almost every business. This episode covers what your numbers are actually communicating when instinct and data don't line up. Danielle walks through how to use the Healthy Percentage Worksheet as a guardrail rather than a rule, and how the Start, Stop, Continue framework helps you turn that information into a real decision. If you've ever felt confident in your business and then been caught off guard by the financials, this gives you a concrete way to move forward. You will learn how...

When Your Values Are Clear, Feedback Can't Shake You

CEO Numbers Network with Danielle Hayden

Have you ever received feedback from a client and felt your stomach drop? That's not weakness — it's a signal your foundation needs work. When your values aren't defined, every opinion feels bigger than it is. A client comment, a bad month, a shift in the market — all of it feels personal. With that foundation in place, feedback becomes a tool instead of a trigger. In this episode of Business by the Books, Danielle Hayden shares what 11 years of building Kickstart Accounting has taught her about core values. You will learn how to identify the core values that actually run your business,...

The Quarterly Financial Review Every CEO Should Be Running

CEO Numbers Network with Danielle Hayden

Most business owners are so focused on the day-to-day that the bigger picture never gets looked at. In this episode of Business by the Books, Danielle Hayden walks through exactly how to run a quarterly financial review — and why it's one of the most important things you can do as a CEO. Instead of reacting to slow weeks or tough months, a quarterly review gives you the structure to zoom out, find the real patterns in your business, and decide where you're going next. You will learn what to review each quarter, from revenue and operating expenses to cash flow, compensation,...

The 3 Financial Checkpoints Every CEO Should Follow

CEO Numbers Network with Danielle Hayden

Most business owners know they should be looking at their numbers. But the real question is: which numbers, and when? In this episode of Business by the Books, Danielle Hayden explains the simple financial rhythm every business owner should follow to stay in control of their business finances. Instead of trying to analyze everything all the time, Danielle breaks down how to structure your financial reviews so they actually support better decisions. You will learn what numbers to review weekly, monthly, and quarterly and how each review plays a different role in running a stable and profitable...

7 Simple Levers to Increase Your Profit Right Now

CEO Numbers Network with Danielle Hayden

Profitability doesn't require a dramatic business overhaul. It requires the right levers, pulled consistently. In this episode, Danielle Hayden, reformed corporate CFO and CEO of Kickstart Accounting Inc., walks small business owners through 7 actionable profit levers drawn from her years in the CFO seat for large organizations, now translated for where you are today. You'll walk away knowing exactly what to look at in your numbers, which one thing to adjust first, and how 1% changes across pricing, volume, expenses, cost of goods sold, labor, receivables, and payables can compound into...

Revenue Is Up. So Why Does Cash Feel Tight?

CEO Numbers Network with Danielle Hayden

Are cash flow problems making growth feel risky? If your revenue is climbing but profit keeps disappearing, this episode will show you exactly what to fix first. In this episode of Business by the Books, Danielle Hayden breaks down the 65-20-15 framework — the exact system Kickstart Accounting uses with CFO clients to help small business owners scale without draining cash or funding growth with debt. If you've been avoiding your numbers or making financial decisions based on stress instead of strategy, this is your starting point for building real financial clarity as a CEO. You'll learn: ...

More Episodes

If you’ve ever delayed looking at your numbers, dreaded a bookkeeping meeting, or felt a pit in your stomach when someone says “Let’s review your finances,” this episode is going to feel like a deep exhale.

In this conversation, Danielle sits down with financial advisor and partner at Orange Financial Brad Cunningham for an honest look at why entrepreneurs struggle with money clarity and why confidence doesn’t come from spreadsheets. It comes from understanding your numbers and applying that knowledge to your life and your business.

Key Takeaways:

Money Avoidance Is Emotional, Not Logistical: Most entrepreneurs avoid their financials because looking at numbers exposes vulnerability. When you understand the emotions underneath, clarity becomes much easier.
Savings Habits Matter More Than Investment Choices: Brad explains why even the best investment strategy can’t fix a poor savings rate and why behavior is the real foundation of wealth.
Traditional Budgets Fail Because They Feel Limiting: Instead of obsessing over restrictions, focus on understanding your cash flow and aligning spending with your values and goals.
Entrepreneurs Often “Out-Earn” Their Problems Without Solving Them: As revenue grows, lifestyle often expands at the same pace. Real financial health requires intentional guardrails.
You Need a Money Team, Not One Money Person: Bookkeeper, tax accountant, CFO/coach, and financial advisor—each role supports a different part of your financial picture, and they should work together.
Tax Strategies Shouldn’t Sabotage Long-Term Flexibility: Saving money this year shouldn’t come at the cost of future options or long-term growth.
Clarity Creates Confidence: When you understand your numbers and the behaviors behind them, financial anxiety drops and decision-making becomes easier.