Business By The Books with Danielle Hayden

Welcome to Business By The Books, the podcast for women entrepreneurs who want to leverage their financials to grow their business and achieve their goals. Your host Danielle Hayden, owner of Kickstart Accounting Inc., is a reformed corporate CFO who is on a mission to help empower women entrepreneurs to understand their numbers so they can gain the confidence needed to manage and grow their business.

Midyear Business Review: Refocus, Rework & Still Hit Your Goals – Ep. 229 07/01/2025

Midyear Business Review: Refocus, Rework & Still Hit Your Goals – Ep. 229 We’re officially at the halfway point of 2025, and no, it’s not too late to make this year your most productive year yet! In this episode, Danielle is joined by one of our numbers experts from our amazing Kickstart Accounting team, Account Manager Becky Teves, to talk through the biggest obstacles she sees small business owners experiencing right now, and how you can finish this year strong and strategic. Key Takeaways: It’s Not Too Late to Pivot Your 2025 Goals: You still have time to course-correct and make strategic decisions based on what’s working, even if it means setting fresh goals for the second half of the year. Big Changes Take Time to Show Results: Don’t be discouraged if you’re not seeing immediate profits from decisions made months ago. Practicing patience is a key part of financial growth. Connect with Your Money Team: Email is great, but nothing beats a face-to-face call to dig into your numbers, goals, and strategies. And if you’re a Kickstart client, these calls are included in your package—use them! There are No Dumb Questions: Even if you're not sure what to ask your money team, speaking up opens the door to helpful conversations and solutions you didn’t even know were available. Prep Now to Avoid the Year-End Scramble: From making sure all accounts and expenses are accounted for to collecting W9s from contractors, taking small steps now will save you major stress come tax season as well as give you more time to focus on your business and its growth. Topics Discussed: (00:11 – 00:38) Why Midyear is Not the Time to Write Off the Rest of the Year (00:39 – 01:56) How to Rework Your Goals and Practice Financial Patience (02:07 – 05:49) The Real Value of Calls with Your Money Team and What Happens on Them (05:49 – 07:09) Midyear Action Steps: What to Send Your Accountant Now for the Future Resources: Kickstart Accounting’s CFO Services | Book a Call with Kickstart Accounting, Inc.: Connect with Kickstart Accounting, Inc.: Instagram | YouTube | Facebook | /episode/index/show/entrepreneurmoneystories/id/37181805

The Power of the Quarterly Financial Review: How 90 Mins Every 90 Days Changes Everything – Ep. 228 06/24/2025

The Power of the Quarterly Financial Review: How 90 Mins Every 90 Days Changes Everything – Ep. 228 You’re reviewing your numbers monthly (go you!), but what about taking a step back to see the big picture? In this episode, Danielle walks you through the power of a quarterly financial review, one of the most practical ways to make smarter decisions, spot real trends, and align your business goals with your personal ones. She breaks down the difference between monthly and quarterly reviews (the micro vs. macro view each provides), what numbers to look at quarterly, and how to analyze those numbers. All you need is 90 minutes every 90 days to use your financials as a tool for success and lead your business with deeper clarity and confidence. Key Takeaways: Monthly vs. Quarterly Reviews: Monthly reviews help you manage the day-to-day, while quarterly reviews are your roadmap, zooming out to see long-term trends and course correct if needed. Revenue Trends & Profitability: Don’t just focus on sales. Understand where your income is coming from and if it’s actually making you money. Operating Expenses: Your top five expenses tell the real story of your business priorities. Make sure your spending aligns with your vision. Personal + Business Alignment: Your personal and family goals should be part of your financial strategy. If they’re out of sync, tension (and burnout) is bound to follow. Data > Emotion: Reviewing your numbers quarterly helps you strip away the emotional swings of entrepreneurship and make clear-headed decisions based on actual performance. Topics Discussed: (00:53 – 02:05) Monthly vs. Quarterly Reviews (02:05 – 04:16) What to Include in a Quarterly Review (04:16 – 05:48) Growth vs. Profit (05:48 – 07:01) Aligning Business with Personal Goals (07:01 – 08:50) Tracking & Analysis of Revenue Trends (08:50 – 10:15) Reviewing Operating Expenses & Spending Trends (10:15 – 12:19) Understanding Your Net Income & Cash Flow (12:20 – 12:44) Reviewing How Much You’re Paying Yourself & Your Team (12:45 – 14:25) Comparing Budget vs. Actual Kickstart’s Quarterly Review Checklist: Last quarter compared to year-to-date Growth vs. profit & ROI Personal vs. business financial alignment Profit margin & revenue streams Operating expenses + top 5 spending categories Net income & monthly/quarterly patterns Cash flow health + reserve analysis Owner’s pay & team compensation Budget vs. actuals Action Steps: Blockout 90 minutes of CEO time Gather your Snapshot and financial statements Use your quarterly checklist to walk through the process Set 1–3 priority shifts or goals for the next 90 days Schedule your next review (and that call if you’re a Kickstart client!) Resources: Past Episode | Kickstart Accounting’s CFO Services | Book a Call with Kickstart Accounting, Inc.: Connect with Kickstart Accounting, Inc.: Instagram | YouTube | Facebook | /episode/index/show/entrepreneurmoneystories/id/37090860

The Money Mistakes We All Make (and How to Fix Them) – Ep. 227 06/17/2025

The Money Mistakes We All Make (and How to Fix Them) – Ep. 227 Just because there’s money in the bank doesn’t mean your business is truly profitable. In this episode, Danielle lays out the most common (and sneaky) financial mistakes she sees entrepreneurs and small business owners making without even realizing they’re doing it. From undercharging to over-relying on your gut, Danielle is not here to shame you—she’s here to show you how to avoid them so you have the tools you need to build your business with confidence, clarity, and a financial plan that supports your vision. Key Takeaways: Your Bank Balance is Not the Full Picture: Why real profitability lives beyond what’s in your checking account. Profit is not the same as cash flow, and both matter in different ways. You Don’t Have to Do It All Yourself: You're not a bookkeeper—and you don't need to be! Delegating your money tasks is one of the most empowering moves you can make. Outsourcing your books (or any task that’s not your expertise) isn’t giving up control, it’s giving yourself the ability to make smarter business decisions. Knowing Your Numbers Puts You In Control: Reviewing your financial statements monthly isn’t just “nice”, it’s necessary. It keeps you from guessing and it’s how you grow with intention. Pricing for Profit, Not Panic: Undercharging leads to burnout. You deserve to get paid what your work is worth—and then some. Create a Plan for the Slow Seasons: Feast-or-famine is not a strategy. Use data to build stability and breathe easier year-round. Think In Terms of the Long-Game: Even if you love your work now, it’s never too early to plan for the future. Building a business that runs without you means real freedom. Topics Discussed: (00:49 – 01:43) Mistake #1: The Illusion of a Healthy Bank Balance (01:44 – 02:47) Mistake #2: Doing Your Own Bookkeeping and Ignoring Your Financials (02:47 – 03:16) Mistake #3: Not Looking at Your Financials on a Monthly Basis (03:24 – 04:47) Mistake #4 & 5: Not Charging Enough and Not Raising Prices Regularly (04:48 – 05:30) Mistake #6: Not Tracking Return of Investments on Expenses (05:31 – 06:22) Mistake #7: Chasing Revenue Over Profit (06:24 – 08:07) Mistake #8 & 9: Hiring a Team and Asking for Help Too Late (08:07 – 08:53) Mistake #10: Not Planning for Slow Seasons and Creating a Money Buffer (08:53 – 09:59) Mistake #11 & 12: Ignoring Financial Red Flags and Relying on Your Gut Alone (10:00 – 10:34) Mistake #13: Allowing One Client or Revenue Source to Dominate Your Business (10:35 – 11:10) Mistake #14: Not Having Standard Operating Procedures In Order to Delegate (11:11 – 11:42) Mistake #15: Inconsistent Invoicing and Follow Up (13:57 – 14:45) Mistake #16: Not Creating an Exit Plan and Having a Long-Term Vision for the Future Resources: Kickstart Accounting’s CFO Services | Book a Call with Kickstart Accounting, Inc.: Connect with Kickstart Accounting, Inc.: Instagram | YouTube | Facebook | /episode/index/show/entrepreneurmoneystories/id/37023935

Building a Business That Can Carry You Through Life’s Hardest Moments with Jess Walker of Five Dot Post – Ep. 226 06/10/2025

Building a Business That Can Carry You Through Life’s Hardest Moments with Jess Walker of Five Dot Post – Ep. 226 In this episode, Danielle sits down with , founder of the unique and heartfelt illustrated greeting cards , to talk about what it really looks like to build a business that supports you today—not down the road, not after you hit this or that goal, but right now. From packing every order by hand to big-box retailers, Jess’s story is one of hard-won wisdom, practical mindset shifts, and the surprising ways having a business carried her through the hard times. It’s an inspiring and powerful reminder that entrepreneurship can be a beautiful, freeing, and life-giving journey when we use intentionality to build the business we want and need. Key Takeaways: Doing It Yourself Isn’t Always Cheaper: Jess realized she was the bottleneck in her business and nearly turned down $50k in revenue before outsourcing fulfillment. By delegating the logistics, she was able to focus on scaling and strategy, ultimately making more money while working less. Growing with Heart: Jess has grown her retail presence to over 550 stores and is now expanding into big-box retailers, while still staying connected to her brand’s roots in smaller stores and their communities. Building a Business That Supports You: She shares how her business sustained her after the loss of her husband, thanks to the systems and support she had built into it beforehand. Don’t Wait to Build the Business Right for Your Life: Create your business model to support you now—not “someday”—is the key to long-term success, sustainability, and joy. Topics Discussed: (00:41 – 08:08) Jess’s Entrepreneurial Journey (08:25 – 12:18) Understanding the Business Side of Things (12:19 – 14:12) Overcoming DIY Overwhelm by Hiring Help (14:13 – 14:25) Rate & Review Promo Break (14:40 – 16:15) Scaling Authentically & Embracing New Opportunities (16:27 – 18:15) Building a Sustainable Business Now (Not Later) Connect with Jess Walker & Five Dot Post: Website | Instagram | Book a Call with Kickstart Accounting, Inc.: Connect with Kickstart Accounting, Inc.: Instagram | YouTube | Facebook | /episode/index/show/entrepreneurmoneystories/id/36917655

12 Money Rules Every Successful CEO Follows to Build Profit and Wealth – Ep. 225 06/03/2025

12 Money Rules Every Successful CEO Follows to Build Profit and Wealth – Ep. 225 Let’s set the record straight: Revenue is not the goal. Profit is. If you’ve ever felt like you’re doing everything—chasing more sales, more clients, more offers—but still coming up short on cash and clarity, this episode is your permission slip to pause, stop worrying about sales numbers alone and start focusing on what generates profit. In today’s episode, Danielle Hayden, reformed corporate CFO and founder of Kickstart Accounting, Inc., dives into the 12 money truths that successful CEOs live by to grow smarter, more sustainable businesses not just bigger ones. Key Takeaways: Revenue ≠ Success: Profit is the real goal, not revenue. Chasing sales without watching expenses can leave your business cash-strapped and stressed. Focus on the bottom line. (01:16 – 02:42) Align Your Personal & Business Finances: Your personal finances impact your business. Owner’s draws and misaligned personal spending can drain your business's resources and future growth. (02:47 – 04:24) Money Goes Where Focus Flows: You don’t need 3-4 revenue streams. The most successful CEOs stick to one core offering and master it before expanding. (04:24 – 05:51) Filter Your Advice Wisely: We love our friends and family, but unless someone has real experience running a business, their advice may do more harm than good. (05:51 – 06:47) Listen to Your Numbers: Your financials are trying to tell you something. Learn to read and review them regularly to help you avoid repeat mistakes and make smarter, future-focused decisions. (06:48 – 07:43) More Money Isn't Always the Fix: More capital won’t fix a broken strategy. Think 2-3 times longer than you normally would before taking on debt or outside investors. (07:44 – 09:05) Spending is Investing: When aligned with your goals, every dollar spent should help your business grow or strengthen. (09:05 – 09:52) Permission to Say No: Saying yes to everything leads to burnout—successful CEOs protect their time and energy. (09:56 – 10:55) Emergency Funds are a Must: A “just in case” or rainy day fund can be the difference between panic and peace when the unexpected happens. You never know when a new opportunity will pop up! (10:56 – 11:52) Invest in Your Education: You don’t have to do it all, but you do need to understand your business’s financial health. (11:53 – 13:01) FOMO is a Distraction: This goes back to “money goes where focus flows”—stay grounded in your vision, not someone else’s highlight reel. (13:01 – 14:10) Money is a Game—Play It Smart: Use your financial statements as tools to track your growth, not just your income. (14:12 – 14:50) ⭐Bonus Rule: When things get uncomfortable, lean in further. Successful CEOs step outside their comfort zones, because they know that’s where the real growth happens. Resources: Kickstart Accounting’s CFO Services | Kickstart Accounting’s Tax Services | https://ksataxpartners.com/ Book a Call with Kickstart Accounting, Inc.: Connect with Kickstart Accounting, Inc.: Instagram | YouTube | Facebook | /episode/index/show/entrepreneurmoneystories/id/36775055

5 CFO Secrets to Grow Your Business (Without Losing Your Mind) – Ep. 224 05/27/2025

5 CFO Secrets to Grow Your Business (Without Losing Your Mind) – Ep. 224 Are you chasing growth in your business but worried it might cost you your profits, sanity, or both? In this episode, Danielle Hayden, reformed corporate CFO and CEO of Kickstart Accounting, Inc., pulls back the curtain on the real strategies CFOs use to grow companies intentionally and profitably. These are the 5 CFO secrets you can and should start using today! Key Takeaways: Secret #1: Use Your Financial Reports as Decision-Making Tools - Your income statement, balance sheet, and cash flow statement aren't just paperwork, they're your roadmap to smart business decisions. Secret #2: Forecast for the Future, Not Just the Present - Strategic forecasting (including rolling and quarterly re-forecasts) helps you anticipate growth and plan for big investments like hiring or marketing. Secret #3: Align Spending with Your Goals - Every dollar you spend should support your vision. Focus on return-on-investment instead of random or feel-good expenses. Secret #4: Protect Your Profit - Set up multiple accounts, including a rainy-day fund, to safeguard your profit and prepare for future opportunities or challenges. Secret #5: Get Support from a Money Team - You don't have to be your own CFO. Surround yourself with financial pros who can guide you, hold you accountable, and cheer you on. Topics Discussed: Intro: The Risk of Growing on Hustle and Intuition Alone (00:00 – 02:00) CFO Secret 1: How to Use Your Financial Reports to Make Better Decisions (02:06 – 03:59) CFO Secret 2: Forecasting Strategies That Work (04:00 - 05:41) CFO Secret 3: Budgeting with Purpose - Aligning Your Spending & Goals (05:42 - 06:23) CFO Secret 4: Smart Savings Habits That Protect Profits (06:23 - 07:16) CFO Secret 5: Who You Need on Your Money Team (07:17 - 09:08) Resources: Kickstart Accounting’s CFO Services | Book a Call with Kickstart Accounting, Inc.: Connect with Kickstart Accounting, Inc.: Instagram | YouTube | Facebook | /episode/index/show/entrepreneurmoneystories/id/36671025

How Your Future Break-Even Number Turns Big Business Decisions into Simple Math – Ep. 223 05/20/2025

How Your Future Break-Even Number Turns Big Business Decisions into Simple Math – Ep. 223 Before you hire, launch, or invest, there’s one number you need to know: your future break-even point. It’s more than a “boring” accounting term; it’s one of the most powerful tools you have in your toolkit as a business owner and CEO. In this episode, Danielle Hayden, reformed corporate CFO and CEO of Kickstart Accounting, Inc., flips the script on how entrepreneurs look at their break-even point by turning it from a financial checkmark into a forward-thinking strategy tool. She walks through how to use it as a launchpad for smarter decisions and puts you in control of your numbers. Key Takeaways: Break-Even as a Planning Tool: Knowing your break-even point helps you look forward, not backward, and make strategic choices with confidence. Know Your Break-Even Before Big Decisions: Calculate how your expenses will change first and then what new revenue you’ll need to cover them. Turn Your New Break-Even into Your Revenue Goal: Add a 10–15% profit margin to your break-even number to set a clear, sustainable monthly revenue target. Create a Margin of Safety: If you're not ready to make a leap, build savings in advance so you’re financially prepared to take on new expenses with confidence. Numbers Beat Guesswork Every Time: Ditch the gut-based decisions and use this method to plan investments without fear or uncertainty. Topics Discussed: What is Break-Even Point in Business & How to Use It (00:50 – 01:57) How to Calculate Your New Break-Even Number (01:58 – 04:41) Real World Example of Calculating a New Break-Even (04:41 - 06:08) Saving for an Investment & Margin of Safety (06:08 - 07:11) Using Break-Even to Plan Your Next Business Move (07:11 - 08:35) Related Episode: Ep. 222 | Book a Call with Kickstart Accounting, Inc.: Connect with Kickstart Accounting, Inc.: Instagram | YouTube | Facebook | /episode/index/show/entrepreneurmoneystories/id/36592900

From Burnout to Balance: Redefining Entrepreneurial Success Through Break-Even Analysis with Delanie Fischer of Self-Helpless Podcast – Ep. 222 05/13/2025

From Burnout to Balance: Redefining Entrepreneurial Success Through Break-Even Analysis with Delanie Fischer of Self-Helpless Podcast – Ep. 222 In this spirited and honest episode of Business by the Books, Danielle Hayden sits down with multi-talented entrepreneur, comedian, host of the popular podcast , and author of , , for a candid conversation about what sustainable creative entrepreneurship really looks like, and why knowing your break-even point may be the most powerful financial move you can make for your mindset. Whether you're scaling back, starting over, or simply craving more core value alignment in your business, this conversation offers you permission to slow down, get clear on your enough number, and redefine success on your terms by letting go of traditional success metrics. Key Takeaways: Redefining Entrepreneurial Success: Why Delanie made a conscious choice to step away from the ups and downs of fully self-employed income and instead build a business model that supports her core values and long-term vision. Seasonality & Self-Awareness: How embracing "sprint" periods and knowing when to pivot has helped Delanie sustain her creativity and entrepreneurial spirit. Financial Partnership in Marriage: Delanie opens up about the evolution of her financial relationship with her husband, from keeping money completely separate to managing a joint account with aligned goals. Letting Go of Control: Insights on building a money team that includes a financial advisor, CPA, and bookkeeper, and how accepting support and letting experts do what they do best has been a game changer. Break-Even Point Clarity – From Metrics to Meaning: Why Delanie no longer chases financial benchmarks for the sake of growth and instead focuses on a break-even number that allows for creativity, her lifestyle, core values, and purpose-driven work. Topics Discussed: Delanie’s Entrepreneurial Journey (00:29 – 06:14) How Delanie Manages the Ups and Downs of Entrepreneurship (06:14 – 11:49) Building a Business Model That Suits Your Lifestyle & Values (11:49 – 15:38) Please Rate & Review Break (15:39 - 15:56) Redefining Success in Entrepreneurship & Life (15:56 - 19:00) How Entrepreneurship Affects Delanie’s Personal Life (18:33 - 22:18) Working with a Financial Advisor and Building a Money Team (22:18 - 26:37) The Power of Break-Even Analysis (26:37 – 30:48) In Today’s Episode: Delanie’s Book: MockTales: 50+ Literary Mocktails Inspired by Classic Works, Banned Books, and More by Lindsey Smith & Delanie Fischer | Delanie’s Podcast: Self-Helpless | Book a Call with Kickstart Accounting, Inc.: Connect with Kickstart Accounting, Inc.: Instagram | YouTube | Facebook | /episode/index/show/entrepreneurmoneystories/id/36537700

Your Business Dashboard: 5 Must-Know Financial Numbers to Lead Like a CEO – Ep. 221 05/06/2025

Your Business Dashboard: 5 Must-Know Financial Numbers to Lead Like a CEO – Ep. 221 Psst…Your numbers are talking to you—are you listening? Here’s a reminder that business is emotional, and it's easy to fall into decision-making based on gut feelings. But when you know your numbers, you take back control. In this episode of Business by the Books, Danielle Hayden, reformed corporate CFO and CEO of Kickstart Accounting, Inc., dives into the 5 essential financial numbers every business owner needs to know. This isn't just about spreadsheets; it's about stepping into your power as a CEO, removing emotional guesswork, and building a healthy, sustainable business. 5 Key Metrics for Your Business: Know Your Rolling 12-Month Revenue: One month of income doesn't tell the full story, instead look at the full year to see growth trends and forecast with confidence. Track Rolling 12-Month Profit: Revenue may be impressive, but it’s your profit that reveals if you’re actually building a healthy business. Calculate Average Monthly Expenses: Knowing your baseline costs prepares you for the unexpected and helps you build a proper emergency fund. Monitor Average Monthly Profit: This is your opportunity fund—it’s what you use to pay yourself, invest back into your business, and plan for growth. Review Year-to-Date Owner’s Draws & Debt Payments: These aren’t reflected in profit but have a huge impact on your cash. Track them to know where your money really goes. ⭐ Pro Tip for Kickstart Clients: If you're already a Kickstart Accounting, Inc. client, your monthly KSA financial Snapshot includes all 5 of these key metrics—no digging required! Pull up your Snapshot and follow along with this episode! Topics Discussed: Why These 5 Essential Business Numbers Matter (00:28 – 03:32) The Power of a Rolling 12-Month View (01:49 - 05:13) The Truth About Profitability & Building a Financial Safety Net (05:13 – 06:26) Finding Out Where Your Cash Is Going (06:49 – 08:11) Book a Call with Kickstart Accounting, Inc.: Connect with Kickstart Accounting, Inc.: Instagram | YouTube | Facebook | /episode/index/show/entrepreneurmoneystories/id/36412995

Healthy Spending Habits: Business Budget Percentages That Fuel Sustainable Growth – Ep. 220 04/29/2025

Healthy Spending Habits: Business Budget Percentages That Fuel Sustainable Growth – Ep. 220 What if the secret to building your dream business isn’t about saving more, but about spending smarter? In this episode, Danielle Hayden, CEO and founder of Kickstart Accounting, Inc., invites you to stop feeling guilty every time you make an investment in your business. Instead, learn how to spend with clarity, purpose, and profit in mind. She walks you through the healthy spending percentages successful businesses use across categories like marketing, payroll, operations, and more to thrive. You’ll also get practical tools and reflection questions to help you make CEO-level money decisions that align with your short-term goals and long-term vision. Key Takeaways: Spending is Necessary for Growth: Healthy businesses spend money, and the key is doing it with intention and a clear plan. Your Mindset Matters: Guilt-free spending starts with shifting how you view expenses—from “costs” to “investments.” Budget by Business Season: Your business’s financial plan should match the stage you’re in: growth, maintenance, or development. Know Your Numbers & What’s Healthy: Breaking down your expenses into healthy percentage benchmarks can help you make informed decisions. You Get to Define Success: Don’t compare your business to others. Use your goals to determine where your money should go. Topics Discussed: The CEO Mindset Shift: Spending as a Growth Strategy (01:01 – 03:32) Understanding Your Business Season and What It Means for Your Budget (03:34 - 06:03) Healthy Percentage Benchmarks Breakdown (05:07 – 14:34) Using the Healthy Percentages Worksheet to Plan for the Future (14:40 – 16:53) Resources: KSA Healthy Percentages Worksheet | How to Build Your Team Series | CFO Services | Book a Call with Kickstart Accounting, Inc.: Connect with Kickstart Accounting, Inc.: Instagram | YouTube | Facebook | /episode/index/show/entrepreneurmoneystories/id/36338645

The Finance Micro Habits Successful CEOs Use to Stay Ahead Year-Round – Ep. 219 04/22/2025

The Finance Micro Habits Successful CEOs Use to Stay Ahead Year-Round – Ep. 219 When it comes to running a thriving business, it’s not just the big moves that count—it’s the small, consistent ones that truly build momentum. In this episode, Danielle Hayden, CEO and founder of Kickstart Accounting, Inc., shares the financial micro habits that high-performing CEOs use to stay aligned with their goals, grow strategically, and stay empowered all year long without burning out or second-guessing every decision. Whether you’re in a season of growth or a slower quarter, these habits can help you lead with clarity and confidence. Key Takeaways: Automate for Success: Set up systems to automate your bookkeeping, savings, and financial analysis so you can focus on growth, not spreadsheets. Know Your Numbers Year-Round: Make tax planning a monthly habit, not a once-a-year panic. Know your estimates, and stash them away in a high-yield savings account. Pay Yourself Intentionally: Gradually increase your pay through sustainable salary and owner’s draw strategies instead of inconsistent withdrawals. Consistency Over Trends: Stop pivoting your brand and offerings every quarter. Successful CEOs stay the course and master their strategy. They show up day after day, month after month, and put in the work. Your Time Is Money: How long are you going to have to work to recoup the money spent on that new course of software? Knowing your hourly rate helps put a purchase into perspective and allows you to determine if that item is worth the price. Spend Strategically, Not for the Tax Write-Off: Only invest in tools, services, or experiences that actually move the needle for your business. If the value is not worth the price tag, then it’s not worth the deduction. Talk to Your Money Team: Your financial team is your secret weapon. Book those calls, ask questions, and use their insights to make confident decisions and future-focused strategies. Topics Discussed: The Importance of Goal-Based, Automated Savings (00:45 – 03:51) How to Manage Monthly Tax Estimates Proactively (03:52 – 05:10) Growing How Much You Pay Yourself Over Time (05:10 - 06:03) Why Consistency Beats Trendy Business Strategies (06:03 – 08:28) The Importance of Knowing Your Hourly Rate (08:29 – 09:07) Spending Strategically, Not Only for the Tax Write-Off (09:08 – 09:53) Connecting with Your Full Money Team Regularly (09:55 – 14:23) Resources: KSA Calculator | Build Your Money Team Episode | All Our Episodes & Articles on Taxes | KSA Tax Partners | Book a Call with Kickstart Accounting, Inc.: Connect with Kickstart Accounting, Inc.: Instagram | YouTube | Facebook | /episode/index/show/entrepreneurmoneystories/id/36208375

7 Habits to Cut Impulse Spending and Boost Your Business Budget – Ep. 218 04/15/2025

7 Habits to Cut Impulse Spending and Boost Your Business Budget – Ep. 218 If you’ve ever made a quick purchase that didn’t quite align with your financial goals, you’re not alone. It happens to the best of us! In this episode, Danielle Hayden, CPA and founder of Kickstart Accounting, Inc., tackles the challenge of impulse spending as an entrepreneur with a practical approach that’s meant to empower you, not make you feel guilty. Whether you're a free spender, saver, perfectionist, or balance seeker, this episode is filled with strategies you can use to stay in control of your money, help curb those impulse purchases, and make smarter financial decisions that align with your goals, personality, and core values. Key Takeaways: Know Your Money Personality: Understanding whether you're a Free Spender, Saver, Perfectionist, or Balance Seeker can help you become more mindful of your financial habits and tailor your strategies accordingly. Step 1 - Budgeting as a Planning Tool: A budget isn’t about restriction, it’s your business’s roadmap. Setting aside time to plan expenses helps you make smarter, more intentional decisions. Step 2 - Use the 48-Hour Rule: Delaying purchases by just two days can dramatically reduce impulse spending and give you space to assess alignment with your budget and goals. Step 3 - Don’t Decide Based on Price Alone: The cheapest option isn’t always the best fit. Consider alignment with your values, quality of service, and long-term ROI when choosing vendors. Step 4 - Review Existing Vendors First: Before jumping ship, explore whether your current tools or service providers can meet your evolving needs. Feedback and a simple conversation could reveal untapped value. Step 5 - Plan for Impulse Spending: Set aside an “allowance” in your budget for unplanned yet exciting opportunities. This helps you stay flexible without blowing up your financial goals. Step 6 - Avoid Last-Minute Decisions: Waiting until the final hour leads to rushed (and usually regrettable) choices. Plan ahead for renewals, tax time, and big expenses. Step 7 - Review Financials Monthly: Regularly reviewing your KSA Snapshot and financials keeps you grounded in reality, reveals patterns, and helps you make better decisions month over month. Bonus - Involve Your Money Team: Share your goals with your financial team so they can hold you accountable, offer insights, and help course-correct when needed. Topics Discussed: How Your Money Personality Type Affects Your Spending (00:00:16 – 00:02:12) Why a Budget is Necessary to Help with Spending Freedom (00:02:12 – 00:03:02) Ways to Help Curb Impulse Buying (00:03:02 – 00:08:38) Planning for Unexpected Opportunities or “Allowance Budgeting” (00:08:38 – 00:09:58) Using Monthly Financial Reviews to Keep Your Spending Aligned with Your Goals (00:12:01 - 00:13:40) Resources: Money Personality Quiz | Book a Call with Kickstart Accounting, Inc.: Connect with Kickstart Accounting, Inc.: Instagram | YouTube | Facebook | /episode/index/show/entrepreneurmoneystories/id/36085370

Protect Your Business: Simple Cybersecurity Steps Every Entrepreneur Needs to Take – Ep. 217 04/08/2025

Protect Your Business: Simple Cybersecurity Steps Every Entrepreneur Needs to Take – Ep. 217 In today’s episode, Danielle Hayden, CPA and founder of Kickstart Accounting, Inc., dives into a topic that every small business owner needs to take seriously: cybersecurity. As entrepreneurs, we’re focused on growth, profitability, and strategy, but all of that hard work can be put at risk in an instant if we fall victim to cyber threats. A single phishing email, password breach, or scam can lead to lost revenue, stolen data, and massive headaches (and let’s be real, none of us have time for that!). But don’t worry, we’ve got you covered! Danielle breaks down the biggest cybersecurity threats facing small businesses and shares simple, practical steps to keep your business and finances safe. Key Takeaways: Phishing Emails & Texts Are Everywhere: Be on the lookout for fake DocuSign requests, “unpaid” toll or shipping texts, gift card scams, and urgent wire transfer emails. If something feels off, don’t click! Verify directly with the sender outside of the potential scam text or email before doing anything and immediately report it. Scammers Want You to Act Fast: Cybercriminals rely on urgency to trick you into clicking malicious links or sharing sensitive information; slow down and verify before taking action. Strong Passwords & Two-Step Authentication Are Essential: Using unique passwords and enabling two-step authentication makes it harder for hackers to gain access to your accounts. Yes, it’s annoying but it’s worth it! Backup Your Data to the Cloud: Use Google Drive or Microsoft OneDrive for automatic backups so that if your device is compromised, your business documents are safe and easily recoverable. Trust Your Gut & Double-Check Everything: If you weren’t expecting an email, text, or request for money or information, take a moment to verify before you click or send anything! It’s always okay to say no and follow up through a secure method. Topics Discussed: Common Cyber Scams Targeting Small Businesses (00:01:06 – 00:03:24) How to Spot and Avoid Phishing Emails and Text Scams (00:03:24 – 00:04:53) Best Practices for Password Security and Two-Step Authentication (00:04:53 – 00:06:42) Why Backing Up Your Business Data is Critical (00:06:42 – 00:07:43) The Power of Slowing Down and Verifying Before You Click (00:07:43 – 00:09:18) Recap of Cybersecurity Steps to Take (00:09:18 - 00:10:51) Book a Call with Kickstart Accounting, Inc.: Connect with Kickstart Accounting, Inc.: Instagram | YouTube | Facebook | /episode/index/show/entrepreneurmoneystories/id/35992800

Rightsizing Your Business for a Life You Love with Nicole Salceda of Eye for Pretty – Ep. 216 04/01/2025

Rightsizing Your Business for a Life You Love with Nicole Salceda of Eye for Pretty – Ep. 216 In this episode, Danielle Hayden, CPA and founder of Kickstart Accounting, Inc., sits down with Interior Designer and Owner Nicole Salceda for a candid conversation about small business growth and finance. Together, they deep dive into the journey of rightsizing a business, shifting from a "grow at all costs" mentality to building a business that aligns with your values, lifestyle, and personal priorities. Nicole shares how she transitioned from saying "yes" to every opportunity to becoming intentional about the projects she takes on, the team she builds, and the way she manages her time. Her journey and insights are proof you don’t have to hustle more, do more, or “catch up” to someone to have a fulfilling and sustainable business. Key Takeaways: Growth Doesn’t Always Have to Be the Goal: Scaling a business can be exciting, but true success comes from building a business that aligns with your lifestyle and values. Making Smart Financial Decisions: Know Your Numbers! It’s easy to focus on revenue, but understanding expenses, profit margins, and cash flow is what truly leads to financial confidence. Business Seasonality - Managing the Highs & Lows: Every business has ups and downs. Learning how to anticipate slow seasons and plan accordingly can ease financial stress. Letting Go of Emotional & Ego-Driven Decisionmaking: Making choices based on what truly serves you and concrete data, rather than what looks impressive to others or how you feel without the numbers to back it up, leads to greater fulfillment and success. Topics Discussed: Scaling vs. Rightsizing Your Business (00:00:43 – 00:05:18) Shifting from Reactive to Intentional Financial Decisions (00:05:18 – 00:11:28) Navigating Seasonality and Cash Flow Challenges (00:11:28 – 00:14:44) The Mindset Shift from Hustle Culture to Purpose-Driven & Value-Aligned Entrepreneurship (00:15:02 – 00:22:01) References: Eye for Pretty | Book a Call with Kickstart Accounting, Inc.: Connect with Kickstart Accounting, Inc.: Instagram | YouTube | Facebook | /episode/index/show/entrepreneurmoneystories/id/35891850

Can’t Pay Your Tax Bill? Don’t Ignore It! Here’s a Step-by-Step Plan to Tackle It – Ep. 215 03/25/2025

Can’t Pay Your Tax Bill? Don’t Ignore It! Here’s a Step-by-Step Plan to Tackle It – Ep. 215 Taxes. They’re not the most exciting part of running a business, but they’re unavoidable. If tax season snuck up on you and you’re staring down a bill you can’t pay, don’t panic, we’ve got you covered! In this episode, Danielle Hayden, CPA and founder of Kickstart Accounting, Inc., walks you through what to do when you can’t pay your IRS tax bill. From filing your return (even if you can’t pay right away) to exploring payment plan options, Danielle breaks it down with practical strategies to take control of your finances and stay out of trouble with the IRS. Key Takeaways: Step 1 - Don’t Ignore the Problem: Avoiding your tax bill only makes things worse. The IRS can impose serious penalties, so taking action right away is crucial. Always File Your Tax Return, Even If You Can’t Pay in Full: The failure-to-file penalty is significantly higher than the failure-to-pay penalty. Filing on time helps minimize extra costs. Step 2 - Pay What You Can: Some payment is better than none. Put the amount of money towards the tax bill you can afford, and begin assessing the options available to you to pay the remaining balance. Step 3 - Evaluate Your Payment Options: The IRS offers short-term and long-term payment plans, often at lower interest rates than credit cards or loans. Weigh Your Financing Choices Carefully: Compare the IRS interest rate (around 8%) with other options like credit cards or personal loans to determine the most cost-effective way to pay your tax bill. Bonus Tips: Plan Ahead to Avoid Future Tax Surprises: Set aside money regularly for taxes, pay estimated taxes quarterly, and use financial statements to track your tax liability. Have a "Money Team": Having a trusted bookkeeper and tax accountant working together can help you stay ahead of tax season and avoid stressful surprises. Topics Discussed: Why You Shouldn’t Ignore Your Tax Bill (00:02:08 – 00:03:06) Filing Your Tax Return vs. Waiting Until You Can Pay (00:02:36 – 00:06:43) IRS Payment Plans and Evaluating All Financing Options (00:07:36 - 00:08:04) Smart Strategies to Avoid This Situation in the Future (00:08:04 – 00:11:17) The Importance of a "Money Team" (aka a bookkeeper and tax accountant) (00:11:17 – 00:12:15) Resources: All Our Episodes & Articles on Taxes | KSA Tax Partners | Free Gift | ‘’ Calculator Book a Call with Kickstart Accounting, Inc.: Connect with Kickstart Accounting, Inc.: Instagram | YouTube | Facebook | /episode/index/show/entrepreneurmoneystories/id/35781180

Maximizing Tax Deductions: The Smart Owner’s Guide to Business Expenses – Ep. 214 03/18/2025

Maximizing Tax Deductions: The Smart Owner’s Guide to Business Expenses – Ep. 214 When it comes to tax deductions and business expenses, business owners can often fall into two extreme mindsets, either trying to deduct everything under the sun or being too conservative and missing out on legitimate tax savings. In this episode, Danielle Hayden, CEO and founder of Kickstart Accounting, Inc., and Kelsey Chester, Kickstart’s Lead Account Manager, break down tax deductions in a way that’s clear and strategic. They’ll walk you through what truly qualifies as a business expense, how to avoid common tax mistakes, and why smart financial planning is about more than just lowering your tax bill, while still claiming the savings you deserve. Key Takeaways: Understand the “Ordinary & Necessary” Rule: The IRS allows deductions for expenses that are common in your industry and essential for running your business. If you can clearly explain the expense’s purpose in an audit, you’re likely in the clear! Avoid IRS Red Flags: Overspending on out-of-the-ordinary purchases or misclassifying personal expenses as business ones can trigger unwanted IRS attention. Your Business’s Health & Goals Matter: Trying to write off too many personal expenses can hurt your ability to get business loans or sell your company later. Separate Business & Personal Finances: Keep all business expenses on a business account or card to ensure clean, organized records. Your bookkeeper can only track and make deductions based on what they see in your business accounts. Smart Travel Deductions: Business travel is deductible, but the primary purpose must be work-related. A "board meeting" at Disney with your family? Not so much. Invest in the Right Money Team: Your bookkeeper, accountant, and tax strategist should be working to keep your finances organized, tax-efficient, and strategically planned all year long, not just at tax time. Think Long-Term with Tax Strategy: Lowering your tax bill is great, but don’t do it at the expense of your business’s future. Plan ahead so deductions today don’t limit growth opportunities tomorrow. Topics Discussed: What Qualifies as a Business Expense? (00:00:06 – 00:02:14) Finding the Right Balance with Business Expense Deductions (00:02:14 – 00:05:37) The Importance of Paying Yourself a Reasonable Compensation (00:05:37 - 00:07:45) Common Business Expenses & What You Should Be Deducting (00:07:45 – 00:12:55) Operating & Personal Expenses: What’s Deductible? (00:12:55 – 00:20:52) Travel Expenses: What’s Legitimate vs. What’s Risky (00:20:52 – 00:22:54) Tax Strategy & Planning with Your Money Team (00:23:39 – 00:29:25) Resources: Episode 211 | Episode 212 | Episode 213 | Episode 126 | Episode 136 | Episode 137 | Episode 188 | KSA Tax Partners | Book a Call with Kickstart Accounting, Inc.: Connect with Kickstart Accounting, Inc.: Instagram | YouTube | Facebook | /episode/index/show/entrepreneurmoneystories/id/35675170

The Tax Write-Offs You’re Missing as a Business Owner – Ep. 213 03/11/2025

The Tax Write-Offs You’re Missing as a Business Owner – Ep. 213 Are you leaving money on the table when it comes to your taxes? If you're a small business owner, the answer is probably yes! In this episode, Danielle Hayden, CPA and founder of Kickstart Accounting, Inc., covers the essential tax deductions you should be using but might be missing or ignoring. From turning charitable donations into advertising dollars to maximizing deductions on equipment, training, and even paying your children, Danielle breaks down tax strategies that can save you money while still maintaining a healthy business in line with your goals. Key Takeaways: Charitable Donations Can Double as Marketing: Sponsoring events or donating branded items makes them deductible. Clothing & Equipment Expense Write-Offs: Add your logo to business attire as a uniform to make it a deductible expense, and really think through what personal expenses you use for your business, such as a new laptop or webcam. How to Make Gift Giving a Deduction: There are strict IRS limitations on gift giving, however gifting your employees or contractors with equipment that is pre-loaded with work content and/or branded is a way to gift as a deduction. Continuing Learning is a Business Expense: Whether it’s a conference, a training session, or even a book, if it’s an expense that contributes to your business and industry knowledge, no matter how small the cost, it is a business expense. Retirement & Healthcare Expense Deductions: Utilize HSAs, IRAs, and other plans to save on taxes while securing your future. Paying Your Children through Your Business: A structured payroll for your children not only is a tax deduction but also helps them build wealth, financial literacy, and their resume as a tax-paying individual. Strategic Business Travel & The Augusta Rule: A well-timed conference or workshop can combine personal and business travel the right way to increase deductions. Plus, learn how the Augusta Rule can help business owners with tax-free rental income for 14 days per year. Balancing Tax Write-Offs with Your Business Goals: Deducting expenses is important for tax savings, but, depending on what you want out of your business, deducting too much does have an affect on the overall value of your business, so you want to make sure your write-offs are in line with your goals. Topics Discussed: Pre-Tax vs. Post-Tax Spending (00:0:52 – 00:04:26) Charitable Donations as a Tax-Deductible Marketing Expense (00:06:51 – 00:07:39) Clothing & Equipment Deductions (00:08:10 – 00:08:57) Gift Giving as a Business Expense (00:10:22 – 00:11:25) Conferences, Training, & Learning Write-Offs (00:11:25 – 00:12:26) Retirement, HSA, and Healthcare Deductions (00:12:51 – 00:15:06) Paying Your Children (00:15:06 – 00:16:25) Capitalization Policy (00:16:26 – 00:17:53) Business Travel Write-Offs & The Augusta Rule (00:17:53 – 00:23:50) Striking the Balance between Deductions and Business Goals (00:20:02 – 00:24:27) Resources: Episode 126 | Episode 136 | Episode 137 | Episode 188 | Free Gift | ‘’ Calculator KSA Tax Partners | Book a Call with Kickstart Accounting, Inc.: Connect with Kickstart Accounting, Inc.: Instagram | YouTube | Facebook | /episode/index/show/entrepreneurmoneystories/id/35575935

How to Pay Yourself as an S Corp Owner: Reasonable Compensation & Payroll Setup – Ep. 212 03/04/2025

How to Pay Yourself as an S Corp Owner: Reasonable Compensation & Payroll Setup – Ep. 212 So you’ve made the leap and elected to become an S Corp—congratulations! Now what? One of the most crucial (and often confusing) steps is figuring out how much to pay yourself through payroll. In this episode, Danielle Hayden, CEO and founder of Kickstart Accounting, Inc., is joined by Kickstart’s Lead Account Manager, Kelsey Chester, to break it all down for you, from finding a payroll provider to understanding "reasonable compensation" and how to stay compliant with the IRS. They also dive into the common missteps business owners make as S Corps, seasonality in your income, and why treating yourself like the CEO of your business is instrumental to its success. If you’ve ever wondered how to balance paying yourself and taxes as an owner, this episode is for you! Key Takeaways: What is “Reasonable Compensation”: What factors the IRS considers to calculate a "reasonable" salary, and how to determine how much to pay yourself to stay tax compliant. Payroll Setup: How to set up payroll, even if you’re a solo business owner, and choose the right provider. Payroll vs. Owner’s Draws: The differences between payroll wages and owner’s draws, and how each impacts your taxes. Financial Stability: Navigate and plan for seasonal fluctuations in revenue so you can maintain consistent paychecks and avoid cash flow issues. Year-End Tax Planning: Avoid the mistake of waiting until the end of the year to pay yourself, and how to proactively plan to reduce tax stress. Topics Discussed: Payroll Setup and Payroll Providers (00:0:48 – 00:04:49) How to Determine “Reasonable Compensation” (00:05:13 – 00:07:39) Paying Yourself a Stable Salary and Planning for Taxes (00:09:26 – 00:12:37) CEO Mindset and Paying Yourself What You Deserve (00:12:37 – 00:14:57) Resources: Episode 189 | KSA Tax Partners | Free Gift | ‘’ Calculator KSA Tax Partners | Preferred Payroll Provider | *This content is not sponsored by Gusto Book a Call with Kickstart Accounting, Inc.: Connect with Kickstart Accounting, Inc.: Instagram | YouTube | Facebook | /episode/index/show/entrepreneurmoneystories/id/35482850

The Smart Way to File Taxes: Why Tax Extensions Are Better Than Last-Minute Filings – Ep. 211 02/25/2025

Operating in the Red? Here are the Steps to Stop Losing Money and Regain Profitability – Ep. 210 02/18/2025

Operating in the Red? Here are the Steps to Stop Losing Money and Regain Profitability – Ep. 210 Running a business comes with ups and downs, but what happens when your numbers dip into the red? Don’t panic, there are actionable steps you can take to turn things around! In this episode, host Danielle Hayden, founder and CEO of Kickstart Accounting, Inc., breaks down what it really means to be "operating in the red" and, more importantly, provides practical strategies on what you can do to regain profitability. Learn how to identify the root cause, make smart adjustments, and build resilience for the future. Whether this is a short-term hurdle or a bigger challenge, we’ve got you covered with exact steps to help you get back on track! Key Takeaways: What is “Operating in the Red”: "Operating in the red" means your expenses are higher than your revenue. Knowing how to identify it in your financial statements can make all the difference in regaining profitability. Assess the Causes: Determine if your situation is due to a one-time expense, seasonality, a market shift, or something else entirely to take the right action. Cut Smart, Not Hard: Reduce non-personnel expenses first before making decisions that may negatively impact your team, efficiency, and/or business growth. Build a Cash Reserve: Having a financial cushion can help your business weather slow periods and unexpected costs. Mindset Matters: Shifting your perspective on financial setbacks can empower you to take proactive steps instead of reacting out of fear. Topics Discussed: What Does It Mean to “Operate in the Red” (00:00:39 – 00:02:11) Assessing the Causes of Profit Loss (00:02:12 – 00:07:39) Determining Where to Cut Expenses (00:08:24 – 00:10:06) Identifying the Problem and Learning from It for the Future (00:10:08 – 00:14:12) Managing Your Money Mindset Through Tough Times (00:14:12 – 00:20:03) Resources: Episode 75 | Expense Grading Worksheet | Money Mindset Mastery Program | Kickstart’s Courses | Book a Call with Kickstart Accounting, Inc.: Connect with Kickstart Accounting, Inc.: Instagram | YouTube | Facebook | /episode/index/show/entrepreneurmoneystories/id/35314720

KPIs That Matter: Specialized Metrics for Maximum Business Growth – Ep. 209 02/11/2025

Seasonal Business Strategies: The Secrets to Steady Growth – Ep. 208 02/04/2025

Seasonal Business Strategies: The Secrets to Steady Growth – Ep. 208 In this episode, Danielle Hayden, CEO and founder of Kickstart Accounting, Inc., tackles the challenges of managing seasonal ups and downs in your business. From fluctuating cash flow to balancing tax planning and growth goals, Danielle shares actionable strategies to help you weather any season stress-free with KSA’s framework. Whether you’re an entrepreneur dealing with summer slumps, winter lulls, or unexpected expenses, this episode is packed with insights to help you stay ahead. Learn how to identify seasonal trends, plan effectively, and keep your mindset strong, no matter what challenges the season you’re in brings! Key Takeaways: Understanding Seasonality: Use your financial data to identify patterns of seasonal sales and profits by running a profit and loss report by month (covering at least 24 months) to spot trends. Types of Seasonality: There are different kinds of seasonality: the peaks and dips in sales revenue that are tied to the calendar or seasons, and the fluctuations caused by grouped expenses like subscriptions or annual costs. Preparation is Key: Build a cash reserve of 1-3 months of cash outlay. Save 25% of net income for taxes. Secure a line of credit during peak periods for added flexibility. Don’t wait until you’re in desperate need and are scrambling! Maximize Downtime: Slower seasons are the perfect time for strategic planning, professional development, system audits, and personal well-being. Strategies for Peak Seasons: Despite high cash flow, this is the time to avoid overspending and start saving for the off-season. Managing Your Debt Mindset: Overcoming the fear of debt allows you to stay adaptable and open to new approaches throughout the year, which opens your business up to growth and improvement opportunities. Topics Discussed: Client Case Study: Navigating Seasonality and Tax Challenges (00:01:09 – 00:03:57) Step 1 - Identifying Seasonality Trends (00:04:23 – 00:05:05) Step 2 - Identifying the Type of Seasonality (00:05:05 – 00:07:35) Step 3 - Preparing for Seasonality (00:07:35 – 00:15:15) Step 4 - Managing Your Debt Mindset (00:15:17 – 00:17:26) Resources: Cash Flow Worksheet | Book a Call with Kickstart Accounting, Inc.: Connect with Kickstart Accounting, Inc.: Instagram | YouTube | Facebook | /episode/index/show/entrepreneurmoneystories/id/35032410

Subscription Overload? Follow These 5-Steps to Audit Your Business Expenses Like a Pro – Ep. 207 01/28/2025

Subscription Overload? Follow These 5-Steps to Audit Your Business Expenses Like a Pro – Ep. 207 As we kick off 2025, it's time to align our business goals with our spending. Remember when we all canceled cable to save money but ended up with ten streaming services? Yeah, subscriptions can add up, both personally and professionally! In today’s episode, reformed corporate CFO and founder of Kickstart Accounting, Inc., Danielle Hayden, tackles a sneaky area of your budget: business subscriptions. They may seem small, but they can snowball into big costs, and possibly outgrow their usefulness. With this 5-step plan, let’s audit those expenses and make sure every dollar spent supports your goals. Key Takeaways: Start with Intention: Set your 2025 intentions before diving in. Clarity on your goals is essential before evaluating expenses! Step 1 - Audit Your Subscriptions: Pull all recurring expenses using your accounting software. Include monthly, quarterly, and annual subscriptions. Organize your data: list vendors, costs, functions, and usage frequency. Step 2 - Evaluate by Asking the Big Questions: Does this subscription align with your 2025 focus? Does it provide ROI, i.e. saving time, generating leads, or improving efficiency? Is it still suitable for your current business stage? Step 3 - Decision Time: Cut: If it no longer serves your goals or offers ROI. Keep: If it’s essential, but review it mid-year for relevance. Optimize: Train your team, use advanced features, and ensure maximum value. Step 4 - Present Your Findings: Share what you found with an accountability partner, whether it be your board, team, or bookkeeper. Step 5 - Conduct Regular Reviews: Schedule quarterly reviews to ensure your subscriptions are still aligned with your business goals and driving growth. Pro Tip: Budgets aren’t about restrictions; they’re about spending intentionally. Create a plan that aligns expenses with your revenue and goals. Topics Discussed: Audit Your Subscriptions (00:01:22 – 00:06:35) Evaluate by Asking the Big Questions (00:06:35 – 00:14:35) Decide to Cut, Keep, or Optimize (00:14:35 – 00:16:37) Regular Reviews and Presenting Findings (00:16:37 – 00:17:06) Budgeting Pro Tip (00:17:30 – 00:17:55) 5-Step Subscription Audit Plan Summary (00:17:55 – 00:18:54) Resources: Episode 203 | Book a Call with Kickstart Accounting, Inc.: Connect with Kickstart Accounting, Inc.: Instagram | YouTube | Facebook | /episode/index/show/entrepreneurmoneystories/id/34927955

How to Unlock the Power of High-Yield Savings Accounts for Your Business: A Smart, Low-Risk Growth Strategy – Ep. 206 01/21/2025

How to Unlock the Power of High-Yield Savings Accounts for Your Business: A Smart, Low-Risk Growth Strategy – Ep. 206 High-yield savings accounts (HYSAs) are creating buzz in the business world, and for good reason! In this episode, Danielle Hayden, CPA and founder of Kickstart Accounting, Inc., dives into how high-yield savings accounts can help business owners make the most of their cash reserves. With action steps you can take today, Danielle lays out how to use HYSAs as a smart, low-risk tool for growing your money while still keeping it accessible. Have your money work for you as it sits in savings! Key Takeaways: What is a High-Yield Savings Account (HYSA): Danielle explains how HYSAs differ from traditional accounts and why they’re a smart choice for short-term savings, earning you hundreds, or even thousands, of dollars in interest with minimal effort. Key Considerations When Choosing an HYSA: Transfer times: How long it takes to move funds back to your checking account. Transaction limits: Planning around monthly withdrawal caps to avoid penalties. FDIC insurance: Ensuring your money is protected. Common Pitfalls to Avoid: Why your account name matters for proper accounting and legal compliance. The difference between business and personal savings and how to ensure you're staying tax-compliant. Action Steps: Open a high-yield savings account for your business if you haven’t already. Ensure your account is in the correct name (business or personal) based on your savings purpose. Review your current cash savings strategy and evaluate your options to choose an HYSA that aligns with your financial goals. Topics Discussed: What is a High-Yield Savings Account (HYSA)? (00:00:23 – 00:01:10) Benefits of HYSAs for Business Owners (00:01:10 – 00:02:03) Choosing the Right HYSA (00:02:03 – 00:03:30) The Financial Impact of HYSAs (00:03:30 – 00:04:24) Proper Use and Compliance Tips (00:06:24 – 00:09:05) Book a Call with Kickstart Accounting, Inc.: Connect with Kickstart Accounting, Inc.: Instagram | YouTube | Facebook | /episode/index/show/entrepreneurmoneystories/id/34896600

Bench Accounting’s Sudden Shutdown: What Small Business Owners Need to Know to Choose an Accounting Partner They Can Trust – Ep. 205 01/14/2025

Bench Accounting’s Sudden Shutdown: What Small Business Owners Need to Know to Choose an Accounting Partner They Can Trust – Ep. 205 The abrupt closure of Vancouver, Canada-based venture capital bookkeeping and accounting firm, Bench, left 30,000 business owners scrambling last month and also served as a powerful wake-up call: how well do you know your bookkeeping partner and are they really working for you? In this episode, Danielle Hayden, CPA and founder of Kickstart Accounting, Inc., discusses what we can learn from the fallout of Bench Accounting’s unexpected shutdown and shares must-know tips for choosing an accounting partner who’ll support your business with stability, transparency, and care. From spotting red flags, like use of proprietary software that can trap your data, to finding a team that supports your goals, Danielle equips you with the questions you need to ask before partnering with a bookkeeping or accounting firm. That way you can make the switch to a partner you trust and is truly there for your business. Key Takeaways: The Importance of Monthly Financial Statements: Ensure your bookkeeper isn’t just handling your numbers but is providing clear, consistent financial reports to help you make informed decisions. Stay in Control of Your Data: Avoid accounting services that use proprietary software, which limits access to your data and ultimately, can halt your business’s momentum. Choose partners who give you full control over your financial history. Choose a Team That Cares: Your bookkeeping partner should celebrate your wins, support you through challenges, use transparent practices, and provide personal, reliable communication. In other words, give you genuine human connection and insights. The Value of a Well-Established Brand with a Proven Track Record: Stability matters. Work with firms that have a reputation for success built on a strong foundation with long-term goals and a commitment to their clients, not ones susceptible to abrupt closures or operational risks. Topics Discussed: The Bench Accounting Shutdown (00:00:21 – 00:03:28) Checklist for Choosing the Right Bookkeeping and Accounting Partner (00:03:28 – 00:07:30) Why Kickstart Accounting’s Framework Is a Step Above the Rest (00:08:22 – 00:12:38) Kickstart’s Seamless Onboarding Process for Hassle-Free Switching (00:12:05 – 00:13:04) Get Started with Kickstart Accounting, Inc. Today: Book a Call with Kickstart Accounting, Inc.: Connect with Kickstart Accounting, Inc.: Instagram | YouTube | Facebook | /episode/index/show/entrepreneurmoneystories/id/34806245

What's In and Out for Small Business Owners in 2025: Trends You Need to Know – Ep. 204 01/07/2025

Ditch New Year’s Resolutions and Build Habits for Sustainable Business Growth – Ep. 203 12/31/2024

Ditch New Year’s Resolutions and Build Habits for Sustainable Business Growth – Ep. 203 If the "New Year, New Me" mantra feels overwhelming or unsustainable, this episode is your antidote. In this episode, CEO and founder of Kickstart Accounting, Inc., Danielle Hayden, dives into a fresh, intentional approach to the new year, replacing lofty resolutions with strategic, habit-based goal setting. Say goodbye to the all-or-nothing mindset and hello to a year grounded in clarity, purpose, and realistic growth. Key Takeaways: Forget Resolutions – Choose Intention: Danielle encourages you to ditch the pressure of creating a "new you" and instead focus on setting an intention or theme for the year that aligns with the life and business you want to build. Build Sustainable Habits: Use strategic, habit-based planning inspired by books like Atomic Habits by James Clear. It’s about the small, consistent actions that build momentum. Use Data to Plan Realistically: Rely on your financials and historical data to map out goals. Dream big, but let your numbers guide the path. Create a Roadmap with a Budget: A budget isn’t about restriction; it’s your clarity and direction. Danielle explains how to make it measurable and actionable. Accountability is Key: Whether it’s a coach, peer group, or the Kickstart Accounting team, surround yourself with people who will hold you accountable to your goals. Embrace Flexibility: Life happens! Falling off track doesn’t mean failure. Check in quarterly, adjust your plans, and give yourself the grace to adapt. Action Steps Set your intention or word of the year. Let it anchor your decisions and habits. Map out the daily habits, systems, and team support you’ll need to achieve your theme. Use your financial data to set realistic growth goals for the year. Build a budget as your roadmap to guide decision-making throughout the year. Find an accountability partner or coach to help you stay on track and adjust as needed. Schedule quarterly check-ins to review your financials, re-forecast your goals, and course correct. Topics Discussed: Why New Year's Resolutions Fail (00:00:24 - 00:02:21) A Habit-Based Approach to Goal Setting (00:02:58 - 00:05:11) Mapping Out Habits, Systems, and Support (00:05:11 - 00:06:30) Using Financial Data to Set Realistic Goals (00:06:30 - 00:08:11) Accountability and Adapting to Change (00:09:01 - 00:11:21) Resources: CFO Services | Book Recommendation | Free Money Personality Quiz | Book a Call with Kickstart Accounting, Inc.: Connect with Kickstart Accounting, Inc.: Instagram | YouTube | Facebook | /episode/index/show/entrepreneurmoneystories/id/34655445

Why AI Isn’t the Answer to Managing Your Business Finances – Ep. 202 12/24/2024

Why AI Isn’t the Answer to Managing Your Business Finances – Ep. 202 If you’re thinking about automating your bookkeeping, there are a few things you may want to know and take into consideration first. In this episode, Danielle Hayden, host and founder of Kickstart Accounting Inc., welcomes Kelsey Chester, Kickstart’s Lead Account Manager, back to the show to discuss a topic that's taken the world by storm this year: Artificial Intelligence (AI). They dive into how the popularity of AI-driven technologies are impacting bookkeeping and financial management. They explore both the intriguing possibilities of AI and the potential risks of relying solely on it to do your business’s finances. From tools like ChatGPT to automated invoicing systems, they’re breaking down what’s hype, what’s helpful, and where human expertise still rules. Before you put your bookkeeping in AI’s hands, take a listen to this episode! Key Takeaways: The Buzz Around AI: How AI tools have been incorporated into business software and you may not even know you’re using it at times. AI’s Role in Bookkeeping: Key tasks AI claims to streamline, including automated data entry, expense categorization, invoicing and billing, and financial analysis and tax prep. Why AI Alone Isn’t Enough: Real-life examples of AI mishaps in bookkeeping, including costly errors like misclassified expenses, duplicated revenue, and even invoicing chaos. The Importance of Expertise: Why trusting AI without knowledge of bookkeeping basics can be a recipe for disaster and why a skilled money team is still irreplaceable. Security Concerns: What happens to your financial data when you use AI? You may not be able to ensure sensitive information stays protected when using it. The Value of the Human Touch: Insights into how a dedicated team brings expertise, accountability, and personalization that AI simply can’t replicate. Topics Discussed: AI in Bookkeeping: Overview (00:00:19:18 - 00:00:52:00) Potential Uses of AI in Financial Management (00:00:52:00 - 00:02:31:01) AI’s Limitations in Bookkeeping (00:02:31:01 - 00:06:53:17) Expense Categorization and Automation Issues (00:06:53:17 - 00:08:01:14) AI Challenges with Invoicing and Payments (00:08:01:14 - 00:09:23:29) The Need for Human Oversight (00:09:23:29 - 00:11:05:07) Security Concerns with AI (00:11:05:07 - 00:12:05:09) Complexity, Cost, and Human Trust (00:12:05:13 - 00:13:47:04) Book a Call with Kickstart Accounting, Inc.: Connect with Kickstart Accounting, Inc.: Instagram | YouTube | Facebook | /episode/index/show/entrepreneurmoneystories/id/34584580

8 Actionable Steps to Increase Cash Flow in Your Business – Ep. 201 12/17/2024

8 Actionable Steps to Increase Cash Flow in Your Business – Ep. 201 Cash flow is the lifeblood of every business. In this episode, guest host and Kickstart’s Business Development Manager, Aubrey Philipp, walks through 8 actionable steps you can take to help improve cash flow and keep a consistent inflow, whether you’re looking to boost short-term profits or build a strong foundation for long-term success. From determining your financial focus to strategically using debt, this episode has tips every entrepreneur and business owner can apply today to take control of their cash flow! Key Takeaways: Understand Your Financial Focus: Decide whether to prioritize short-term profits or long-term value. This clarity will guide your decisions and strategies. Assign Ownership: Every line on your income statement should have a designated team member who takes responsibility for that line to ensure accountability and alignment with your business’s goals. Assess Client Profitability: Identify clients or services that are consistently unprofitable and consider letting them go to free up resources for more lucrative opportunities. Collect Payments Upfront: Improve cash flow and reduce unpaid invoices by requiring deposits, retainers, or full payments before work begins. Bill Early and Often: Frequent billing keeps cash coming in and reduces delays in payments. Break invoices into smaller, more manageable installments if possible. Dedicate Time to Implementation: Block time regularly to act on strategies that enhance your cash flow. Consistency is key to success. Use Debt Strategically: When planned properly, debt (like a line of credit) can be a powerful tool to stabilize cash flow and fund growth. Monitor and Adjust Regularly: Cash flow management is an ongoing process. Review your finances regularly and tweak strategies as needed to stay ahead. Topics Discussed: The Importance of Cash Flow (00:24 - 00:50) Step 1: Determine Your Financial Focus (00:51 - 01:25) Step 2: Assign Responsibility for Each Line in Your Income Statement (01:25 - 02:03) Step 3: Assess Profitability by Client and Service (02:03 - 02:29) Step 4: Collect Payments Upfront (00:03:03 - 00:03:35) Step 5: Bill Early and Bill Often (03:35 - 04:01) Step 6: Dedicate Time to Implement Strategies (04:01 - 04:28) Step 7: Use Debt Strategically (00:04:28 - 00:04:48) Step 8: Monitor and Adjust Regularly (04:48 - 05:14) Resources: Episode 200 | Book a Call with Kickstart Accounting, Inc.: Connect with Kickstart Accounting, Inc.: Instagram | YouTube | Facebook | /episode/index/show/entrepreneurmoneystories/id/34477300

Cash Flow: Are You the Problem? Why Consistency is Key to Sustainable Revenue – Ep. 200 12/10/2024

Business By The Books with Danielle Hayden

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