Why Most CEOs Don’t Have a Strategy, They Have a Plan, and It’s Costing Them Growth with Shannon Susko
Release Date: 09/12/2026
Entrepreneurs on Fire
Nancy S. Weinman is an award-winning architect and founder of Weinman Architectural Services, blending design and construction expertise while mentoring the next generation of architects to build confidence and careers. Top 3 Value Bombs 1. Talent may win the project, but execution wins the next one. 2. Constraints strengthen creativity, often leading to the best design solutions. 3. Confidence grows through experience, authentic leadership comes from consistently showing up as yourself. Check out the website to learn more about Nancy's architectural consulting, mentorship, and professional...
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Mark Rushmore is the Co-Founder and CCO of SURI, the most highly-rated sustainable electric toothbrush brand on Trustpilot. He co-founded SURI to radically transform the oral health category, creating an award-winning sonic toothbrush which sits at the intersection of performance, purpose and design. Top 3 Value Bombs 1. You don't need to invent an entirely new category to build a successful business. Improve an existing product by solving the problems customers already complain about. 2. Sustainability becomes a competitive advantage when it's designed into the product from the beginning...
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Pat Flynn is a father, husband, and lifelong learner from San Diego who has built a reputation as one of the most influential voices in digital entrepreneurship. Liz Wilcox is an email strategist and keynote speaker showing small businesses how to build online relationships + make real money with emails. Top 3 Value Bombs 1. A truly valuable business is one that can outgrow its founder because it's built on systems, recurring revenue, and genuine service to its audience. 2. The right acquisition isn't defined by the highest offer—it's defined by finding someone who shares your mission,...
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Stephen P. Smith is the founder and CEO of HOTWORX, one of the fastest-growing fitness franchises in the world, with more than 850 locations worldwide. He is an entrepreneur, inventor, and bestselling author with nearly 40 years of experience in the fitness industry. Top 3 Value Bombs 1. Commitment separates successful entrepreneurs, stay the course long enough for success to compound. 2. Make every square foot and minute create value to improve efficiency and profitability. 3. Consistency beats novelty, stick with proven methods instead of chasing trends. Check out Stephen’s website to...
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From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Shawn Moore is Founder and CEO of Vodyssey, the leading vacation rental investing education company, helping clients build lifestyle and financial freedom through vacation home investments. Top 3 Value Bombs 1. Don’t limit what’s possible before you explore it. 2. Saturated markets signal strong demand, stand out instead of copying others. 3. For...
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Shannon Susko is a two-time exited CEO, author, and founder of Metronomics, whose system, built from growing and exponentially selling two companies, now helps 3,000+ CEOs worldwide grow through leveraging this value building system. Top 3 Value Bombs 1. A strategy without systems is just a plan, sustainable growth requires strategy, execution, people, and cash working together. 2. A-player teams thrive with clarity, ownership, coaching, and measurable expectations. 3. Forecast cash first, it gives leaders confidence to make smarter decisions and fuel growth. Check out Shannon’s website to...
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Bob Funk Jr. serves as president of Express Employment International, promoted to the role in March 2025 after decades with the company. He began his career with Express Employment Professionals at the franchise level in 1996 and joined Express International in 2013. Top 3 Value Bombs 1. Sustainable growth comes from a people-first culture built on integrity, teamwork, and consistency. 2. Companies that prioritize employee experience and transparency attract and retain top talent. 3. Build resilience by diversifying clients, automating processes, and focusing on relationships and growth. Check...
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Neal Rice is an attorney and business strategist who helps serious business owners make great decisions about their business, wealth, and legacy. Top 3 Value Bombs 1. As businesses grow, owner dependency becomes a bigger risk than startup survival. 2. A business survival playbook helps leaders navigate crises without losing business value. 3. Legacy planning means aligning ownership, succession, family expectations, and business continuity before problems arise. Check out Neal’s website to schedule a complimentary 15-minute strategy call and explore the next steps for protecting your...
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James T. Porter spent 17 years as an aerospace quality consultant, then used AI to turn that expertise into software, solo. He's the author of The Architect's Shift. Top 3 Value Bombs 1. Your greatest expertise can become your biggest trap, if you are the system, you can’t scale. 2. AI can uncover hidden processes and opportunities by turning your expertise into systems. 3. Freedom is designed, build around your freedom number, automate what you can, and focus on work only you can do. Check out James website to learn more about the AI prompts, tools, and resources he assembled to help...
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Devin Miller is Co-Founder and Head of SecureSave, a part of HSA Bank and a leading provider of employer-sponsored emergency savings accounts. An accomplished executive with 15+ years in fintech and workplace savings, he leads the charge to reinvent emergency savings. Top 3 Value Bombs 1. Financial resilience reduces stress, improves well-being, and creates stability. 2. Saving is more about emotion than knowledge, make it automatic, simple, and rewarding. 3. Supporting employee emergency savings strengthens culture, retention, and long-term business success. Check out Devin’s website to...
info_outlineShannon Susko is a two-time exited CEO, author, and founder of Metronomics, whose system, built from growing and exponentially selling two companies, now helps 3,000+ CEOs worldwide grow through leveraging this value building system.
Top 3 Value Bombs
1. A strategy without systems is just a plan, sustainable growth requires strategy, execution, people, and cash working together.
2. A-player teams thrive with clarity, ownership, coaching, and measurable expectations.
3. Forecast cash first, it gives leaders confidence to make smarter decisions and fuel growth.
Check out Shannon’s website to access books, tools, leadership resources, and learn more about implementing the Metronomics system - Metronomics
Sponsors
HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.
Hotworx - The number 1 boutique fitness franchise with 850 plus locations. With recurring membership revenue, a low-labor, high-tech model, and a proven franchise system, entrepreneurs gain a scalable business built for growth. Visit Hotworx.net/franchising to learn more.
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