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011826 hr2

Eye on the Target - TARGETHING - Talking Guns

Release Date: 01/19/2026

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Eye on the Target - TARGETHING - Talking Guns

Eye on the Target Radio broadcasts live from SHOT Show, where Rob and Amanda interview William Sandoval of OccuFi, a technology company focused on firearm safety and real-time movement detection. Sandoval explains that OccuFi began three years earlier after he personally left a firearm behind at a second home, inspiring him to create a small tracking device—often compared to an AirTag for guns—that alerts owners if their firearm is moved, accessed, or stolen. The company developed a quarter-sized “FlexiTag” with long battery life and partnered with major lock manufacturers to embed the...

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Eye on the Target - TARGETHING - Talking Guns

Eye on the Target Radio broadcasts live from the SHOT Show floor in Las Vegas, where hosts Rob and Amanda cover the massive firearms industry event while walking several miles a day to explore new products and connect with Second Amendment advocates. They describe SHOT Show as a centralized hub for manufacturers, media, and innovators, showcasing everything from rifles and pistols to optics and accessories. Much of the discussion focuses on emerging trends, including modular rifle chassis systems that allow easy caliber and configuration changes, ultra-lightweight firearms, and compact folding...

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Eye on the Target - TARGETHING - Talking Guns

Hour Two opens with Rob and Amanda highlighting a major Second Amendment case before the U.S. Supreme Court: the Wolford (aka “Vampire Rule”) case from Hawaii. The law effectively bans carrying firearms anywhere unless explicitly permitted. Attorney Alan Beck argued the case, with financial and logistical support ultimately provided by the NRA-ILA, which the hosts praise as a concrete example of the NRA backing serious litigation. They expect a ruling by late June and believe Hawaii lawmakers are already scrambling to work around an anticipated loss—potentially impacting restrictive laws...

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Eye on the Target - TARGETHING - Talking Guns

Hosts Amanda Suffolk and Rob Campbell open the show by returning from SHOT Show in Las Vegas, joking about weather contrasts before diving into current Second Amendment news and commentary. They discuss what they see as a bizarre political moment, noting gun-control groups like the Giffords Foundation selectively quoting and reframing the Second Amendment, and left-leaning commentators echoing long-standing pro-2A arguments about resisting tyranny. The hosts criticize proposals and social media commentary they view as illogical—such as calls for women to open-carry firearms as a political...

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Eye on the Target - TARGETHING - Talking Guns

This episode of Eye on the Target Radio features an in-depth interview with bestselling author and former Navy SEAL Jack Carr at SHOT Show. Carr discusses his background, his lifelong love of reading, and how his military experience shapes the realism and emotional depth of his fiction. He talks extensively about his Vietnam-era novel Cry Havoc, explaining the intense research required to authentically write from a 1968 perspective, and how real-world special operations history influenced the story. Carr also outlines his writing process, creative freedom with publishers, and his approach to...

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Eye on the Target - TARGETHING - Talking Guns

This episode of Eye on the Target Radio is broadcast from the SHOT Show in Las Vegas, where hosts Amanda and Rob discuss the energy, scale, and evolution of the firearms industry. They reflect on how SHOT Show has grown over decades into a major gathering of Second Amendment advocates, manufacturers, media, and educators, noting increased diversity, improved treatment of women, and changing industry culture. Much of the conversation focuses on trends in firearms and ammunition, including shifts toward subsonic calibers, short-barreled platforms, suppressors, evolving bullet design, and the...

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Eye on the Target - TARGETHING - Talking Guns

Hour Two of Eye on the Target Radio finds hosts Amanda Suffolk and Rob Campbell broadcasting from Las Vegas during SHOT Show week, diving into new firearms, gear, and industry trends ahead of Range Day. A major early discussion centers on KelTec, a company known for unconventional designs and clever marketing. The hosts talk through KelTec’s history of innovation—integral magazines, high-capacity .22 pistols, folding firearms, and designs that often seem odd at first but later influence the entire industry. While KelTec’s fit and finish may not be “premium,” they’re praised for...

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011826 hr1 show art 011826 hr1

Eye on the Target - TARGETHING - Talking Guns

This episode of Eye on the Target Radio features hosts Amanda Suffolk and Rob Campbell broadcasting from Las Vegas during SHOT Show week, where they discuss the show’s role as the industry’s biggest showcase for firearms, gear, and innovation. They describe Industry Day at the range, where attendees can test everything from machine guns to high-powered rifles, and highlight how SHOT Show gives small, creative companies a rare chance to be seen alongside major manufacturers. The conversation dives into unusual and innovative firearms designs, including ultra-compact and disguised carry...

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Eye on the Target - TARGETHING - Talking Guns

This episode (hour 2) of Eye on the Target Radio focuses on major Second Amendment legal, political, and organizational developments heading into 2026. Amanda reports from the NRA’s winter board meeting, highlighting renewed momentum and cooperation among gun-rights groups like the NRA, Second Amendment Foundation, and Firearms Policy Coalition. Key legal battles include upcoming Supreme Court cases (including Wolford and interstate carry issues), California’s ammo background check lawsuit (Rhodey v. Bonta), and broader fallout from Bruen as states attempt new workarounds to restrict...

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Eye on the Target - TARGETHING - Talking Guns

This episode of Eye on the Target Radio opens with Rob and Amanda discussing anticipation for SHOT Show, industry trends, and how recent regulatory changes are reshaping firearms innovation. They predict 2026 will be “the year of the suppressor,” citing a massive spike in NFA e-form submissions after January 1 and increased creativity around short-barreled rifles, pistols, and accessories now that certain tax and regulatory barriers have shifted. The hosts highlight new product concepts, including compact carbines, folding stocks, suppressor deals, and evolving shotgun designs, comparing...

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Hour Two of Eye on the Target Radio finds hosts Amanda Suffolk and Rob Campbell broadcasting from Las Vegas during SHOT Show week, diving into new firearms, gear, and industry trends ahead of Range Day. A major early discussion centers on KelTec, a company known for unconventional designs and clever marketing. The hosts talk through KelTec’s history of innovation—integral magazines, high-capacity .22 pistols, folding firearms, and designs that often seem odd at first but later influence the entire industry. While KelTec’s fit and finish may not be “premium,” they’re praised for creativity, affordability, solid warranties, and pushing the market forward.

The conversation then shifts to optics and everyday carry, with a spotlight on Holosun red dots, especially features like side-loading batteries, solar assist, auto-sleep, and durability. The hosts debate red dots on concealed-carry pistols, discussing bulk, concealment, comfort, and how carry gear naturally becomes “invisible” to the wearer over time. This leads into a practical discussion on holsters, emphasizing that comfort issues are usually holster-related, not firearm-related.

In the middle of the show, the hosts dive deep into caliber history and cartridge safety, comparing modern rounds like .300 Blackout to historical cartridges such as the .32-20 Winchester. They explain hunting legality differences by state, why certain cartridges exist, and how new rounds like .350 Legend and .400 Legend were designed to meet straight-wall hunting laws. A strong emphasis is placed on ammo compatibility and safety, with warnings about dangerous cartridge mix-ups, historical examples of over-pressure rounds, and why careful reloading practices matter.

The latter portion focuses on Second Amendment legal battles, particularly an upcoming Supreme Court case involving Hawaii’s “vampire rule” (sensitive places laws that prohibit carry unless explicitly allowed). The hosts explain oral arguments, timelines, the influence of the Bruen decision, and why recent years have seen an acceleration of major gun-rights cases. They reflect on how long landmark cases like Heller took and how the current legal pace represents a significant shift.

The show closes with broader commentary on gun regulation, serial numbers, manufacturer mandates, and crime, arguing that enforcement should focus on criminals rather than lawful gun owners or tools. Throughout the episode, the tone blends industry insight, firearms history, legal analysis, practical carry advice, and advocacy, reinforcing the show’s core message of responsible gun ownership and constitutional education.