LIFTS Episode 23 - Industry Shakeup: Orangetheory Merges with Self Esteem Brands & Bowflex Joins Johnson Health Tech
Release Date: 04/14/2024
LIFTS Episode 44 - "LIVE" from Beyond Activ NYC -Part 2- The Pilates Boom and Investing in the Industry
Escape Your Limits
Welcome to the latest episode of L.I.F.T.S. This episode is the final instalment of a three-part series recorded live at Beyond Activ, New York City – a fitness focused leadership, investment and business development event held in September 2024. In this episode, hosts , Co-Founder of and , Founder & CEO of get under the skin of the industry to explore where investors are placing their funding, new product innovations, the fate of the boutique fitness market and the evolution of HVPL clubs. Today’s guests are: Pete Moore, MD Integrity Square and Krissy Vann,...
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LIFTS Episode 43 - "LIVE" From Beyond Activ NYC 2024 Part 1
Escape Your Limits
Welcome to the latest episode of L.I.F.T.S. This episode is part-two of a three-part podcast series recorded live at Beyond Activ, a leadership, investment and business development event in September 2024. In this episode, hosts , Co-Founder of and , Founder & CEO of , talk to four guests from both sides of the fence - the operator and suppliers within the fitness industry: Adam Sedlack, CEO, UFC Gyms Jack Daly, CEO, TRX Jay Worthy, CEO, Myzone Ashley Mills, Co-Founder & Co-CEO, obé Fitness and Mark Mullett, Co-Founder & Co-CEO, obé Fitness In this episode, topics...
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LIFTS Episode 42 - Client Connectivity, Strength Training's Surge in Popularity | Jack Thomas | The Fit Guide
Escape Your Limits
On this LIFTS podcast, Escape Fitness CEO, and Founder & CEO of are joined by Jack Thomas, Co-Founder of The Fit Guide, the only global, independent rating system for premium fitness clubs and studios. This episode discusses The Fit Guides comprehensive report on fitness industry standards, evaluating global clubs across various modalities. This episode delves into exploring the importance of client connection, the continued boom in popularity of strength training, driven by consumer demand and research on longevity, and the opportunities that the boutique fitness sector has still to...
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Ep 337 - Mr. Universe to the NFL | The Untold Story of Extreme Muscle Methods | John Brown
Escape Your Limits
On this week’s episode of the , we are joined by legend, John Brown, a trailblazing American bodybuilder who rose to fame in the 1970s and 1980s. Despite facing racism and discrimination in the sport, Brown achieved incredible success, winning the Amateur Mr. Universe title in 1981 and 1982, as well as the Mr. World title three times. John went on to raise three boys, all of whom inherited his sporting genes and, with the benefit of his support, experience and wisdom, went on to achieve success as NFL players. In this podcast we take a walk-through Brown’s exceptional bodybuilding...
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LIFTS Episode 41 - The Impact of Stress Management Technology on the Vagus Nerve and How it Related to Longevity
Escape Your Limits
On this LIFTS podcast, Escape Fitness CEO, and Founder & CEO of are joined by special guest, , CEO of stress management technology company, Sensate. This episode digs into the value of stress management and tuning into the Vagus Nerve tone in order to take a more holistic approach to mental and physical health. It dives into the emerging technologies in this field and the opportunity to integrate with established wearables and health trackers in order to help people gain a more data driven understanding of their personal health markers. Key topics discussed include: What is...
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LIFTS Episode 40 - Fitness for Public Health: ukactive's Vision for Collaboration with the New Labour Government
Escape Your Limits
On this LIFTS podcast, Escape Fitness CEO, and Founder & CEO of are joined by special guest, Huw Edwards CEO of ukactive. This episode explores the opportunities for ukactive to collaborate with the newly appointed Labour government in the UK, positioning the physical activity sector as a key player in addressing public health challenges. The discussion focuses on crafting innovative solutions, harnessing data-driven insights, and making facilities and services more accessible and inclusive. We also explore the rising trend of gym usage among young people, the urgent need to better...
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LIFTS Episode 39 - The Decline of HIIT Training | What’s next for the Fitness Industry| Ross Campbell | Beyond Activ
Escape Your Limits
On this LIFTS podcast, Escape Fitness CEO, and Founder & CEO of are joined by guest, Ross Campbell, Founder & CEO of Beyond Activ, one of the largest and most influential global networks for health, fitness, wellness, sports, hospitality and leisure businesses. This episode discusses the evolution of fitness and healthcare conferences, with a focus on the recent Beyond Activ event in Saudi Arabia. They explore the impact of GLP-1 and AI on the industry, the changing landscape of boutique fitness and the growing competition in the wellness hospitality space. Key topics discussed...
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Ep 336 - Spirit Gym: Paul Chek’s Ultimate Journey to Holistic Wellness and Self-Discovery
Escape Your Limits
Paul Chek, the absolute master of corrective and high-performance exercise kinesiology, stress management and holistic wellness has launched Spirit Gym, a concept he is calling ‘his greatest creation yet’. For more than forty years, Chek has been applying his unique, whole-body treatment and education approach to positively influence the lives of his many clients and students, often succeeding where other, more traditional methods have failed. Chek is founder of the CHEK (Corrective Holistic Exercise Kinesiology) Institute and pioneer of the highly successful P~P~S Success Mastery Coaching...
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LIFTS Episode 38 - The Retention Guru | Gymtimitation & Psychological Triggers at work in the Gym
Escape Your Limits
On this LIFTS podcast, Escape Fitness CEO, and , Founder & CEO of are joined by guest, Dr. Paul Bedford, the "Retention Guru", researcher, international speaker and fitness industry expert on retention, attrition and customer experience. This episode revolved around strategies to boost retention, from emphasising the importance of personalisation, empathy and tailoring experiences to your audience through to analysing the potential of technology to individualise the member journey, highlighting how vital it is to understand the needs and preferences of members in order to create a...
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LIFTS Episode 37 - Diplo, GLP-1s & $4Million Investment in Superpower - Tailored Preventative Healthcare for the Masses
Escape Your Limits
On this LIFTS podcast, Escape Fitness CEO, and Founder & CEO of are joined by special guest, former pro-athlete, serial entrepreneur and Chief Concept Officer at , This episode unpacks how new developments in entertainment, pharmaceuticals and technology are attempting to influence population behavior and encourage more people to engage with gyms. Specifics discussed include: DJ Diplo’s new 5k soundtrack, protein brands reacting to the GLP-1 craze and Superpower’s $4m investment to deliver bespoke preventative health care to the masses. Key topics discussed include: Parenting,...
info_outlineAfter a few weeks of broadcasting inspiring interviews with the movers and shakers at international events, welcome back to our regular L.I.F.T.S, a bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate.
In this week’s episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Andrew Kolman, Vice President of Global Product Development, Matrix Fitness at Johnson Health Tech. Conversation focuses on three news-busting stories: the merging of two brand titans - Orangetheory and Self Esteem Brands, the acquisition of Bowflex by Johnson Health Tech and the raising of $1.8 Billion by Equinox.
In this LIFTS podcast topics include:
● The potential impact of a merger between Orangetheory and Self Esteem Brands.
● The challenges and opportunities of merging two hugely successful brands.
● Leveraging fitness brands for cross-promotion and personalized experiences.
● The potential that drove Johnson Health Tech ‘s acquisition of Bowflex.
● Managing the fusion of fitness and entertainment.
● The impact of Equinox’s $1.8 billion investment on the wider industry.
● Designing fitness lines to address under-served market segments.
● Fitness industry trends, premium offerings, consumer behavior.
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0:00 Intro
1:32 Merger of Orangetheory and Self Esteem Brands (Anytime Fitness)
2:20 Key role of data and analytics
4:26 Combining two franchise businesses for growth and the importance of a united leadership
7:20 Leveraging fitness brands for cross-promotion and personalized experiences
10:29 Johnson Health Tech’s acquisition of Bowflex
12:43 What made Bowflex such an attractive proposition
19:56 Managing the transition of fitness into the content and entertainment space
25:03 Equinox’s raising of $1.8 billion
28:10 Onyx: Designed to address under-served segments of the market
29:21 Fitness industry trends, premium offerings, consumer behavior.