Escape Your Limits & LIFTS

LIFTS: Every week, our intrepid hosts Matthew Januszek of Escape Fitness and Mo Iqbal of SweatWorks will discuss the breaking fitness industry news, providing their own perspective on the headlines whilst provoking thoughts and conversations. All delivered in a quick-fix, approximately 30-minute podcast. ESCAPE YOUR LIMITS: Inside the minds of fitness industry influencers. Find out what drives, fuels and motivates the leaders in health and fitness. Each episode of Escape Your Limits reveals the mental, physical and emotional ingredients involved in standing out above everybody else. Discover why successful people keep going when most people stop, and what keeps them going day after day. It’s not about shortcuts for dreamers; these people prove that constant hard work fueled by the right frame of mind is what makes dreams a reality. Join Matthew Januszek, co-founder of Escape Fitness, as he delves into the mindset of leadership and success.

LIFTS Episode 141 – The YMCA Is Over 180 Years Old. How Have Its Gyms Stayed So Relevant? 09/13/2026

LIFTS Episode 141 – The YMCA Is Over 180 Years Old. How Have Its Gyms Stayed So Relevant? Welcome to another episode of LIFTS, where we explore the future of fitness, wellness and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are recorded live at the Life Fitness and Hammer Strength YMCA Innovation Summit, where they’re joined by four YMCA leaders: Boyd Williams, Hodge Patterson, Crystal Trawick and Ernest Kaehler. The YMCA has been around for more than 180 years, yet it continues to operate in a fitness industry transformed by new technology, changing consumer expectations, boutique concepts, strength training, recovery and an increasingly sophisticated member. So how has it stayed relevant? Boyd Williams, CEO of YMCA of the Pikes Peak Region, explains why community remains the organisation’s north star. While equipment, facilities and technology are important, he believes they are ultimately a conduit for building relationships, creating healthier lifestyles and making a lasting impact on people’s lives. Hodge Patterson, Chief Executive Officer of Santa Monica Family YMCA, discusses why the YMCA has always been about much more than “gym and swim”. From fitness and wellness to social responsibility and community programmes, he shares how the Y has become part of the social infrastructure of Santa Monica and why that role became particularly clear during the Palisades fire when members simply said, “Meet you at the Y.” The conversation also looks at the business fundamentals required to sustain that mission. Hodge discusses the importance of creating value rather than relying on discounting, while Crystal Trawick, Vice President of Healthy Living at YMCA of Greater Charlotte, explains why “there is no mission if there’s no margin.” Crystal also shares how different YMCA locations are adapting to the specific needs of the communities they serve. That can mean recovery and Pilates reformer in one location and digital literacy programmes for older adults in another. She explains why innovation doesn’t always need to be flashy or expensive and how AI can help remove administrative tasks, giving teams more time to focus on the member experience. Finally, Ernest Kaehler, Senior Operations Director at St. Paul Midway YMCA, discusses how younger generations are changing expectations of the gym floor. While boomers have traditionally been an important YMCA demographic, Gen Z members are increasingly looking for plate-loaded strength equipment, different layouts and a different training experience. Across four very different YMCA communities, one message remains consistent: staying relevant isn’t about chasing every new fitness trend. It’s about understanding your community, building relationships and continuing to evolve without losing sight of your purpose. In this episode, we cover: How the YMCA has remained relevant for generations Why community remains its north star Why relationships can transcend fitness trends How technology and AI can support rather than replace human connection Why every YMCA needs to reflect the community it serves How the YMCA is moving beyond the traditional perception of “gym and swim” Why creating value can be more powerful than discounting The importance of balancing mission with commercial sustainability How recovery, Pilates, HYROX and holistic health are changing member expectations Why Gen Z is changing the gym floor How social media is influencing younger members’ training expectations What the wider fitness industry can learn from the YMCA’s longevity Recorded at the Life Fitness & Hammer Strength YMCA Innovation Summit. Life Fitness: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at wendy@liftspodcast.com for advertising opportunities. Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it's published: Or if you prefer, you can receive the latest news direct to your inbox by subscribing here: Join the conversation at LIFTS: Timestamps 0:00 What Can Fitness Learn From the YMCA? 2:09 Why It’s Not Just About the Equipment 3:42 Community as the YMCA’s North Star 5:23 Staying Relevant as Communities Change 9:35 More Than Gym & Swim 15:04 “Meet You at the Y” – The Power of Community 20:30 Create Value, Don’t Discount It 22:03 Why One Size Doesn’t Fit Every Community 25:07 Innovation, AI & the Member Experience 28:11 “There Is No Mission If There’s No Margin” 29:54 Beyond Gym & Swim: The Future of YMCA Fitness 32:27 How the Next Generation Is Changing the Gym Floor 38:38 Social Media, Influencers & Building Trust /episode/index/show/escapefitness/id/42887140

LIFTS Episode 140 – Your Members Know More Than You Think | Life Fitness 09/06/2026

LIFTS Episode 140 – Your Members Know More Than You Think | Life Fitness Welcome to another episode of LIFTS, where we explore the future of fitness, wellness and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal visit Life Fitness and Hammer Strength HQ in Chicago, where they’re joined by Andrew Mahadevan and Dan Wille from Life Fitness to explore how a more informed and increasingly demanding fitness consumer is shaping the future of the industry. Today’s gym members know more than ever before. Social media, podcasts, athletes and creators have transformed how people learn about training, discover equipment and decide what they want from their gym. Members can now walk into a facility knowing the exact machine they want to use, the movement they want to perform and even the muscle they want to target. Andrew and Dan discuss how this shift is influencing equipment design and product development, including the resurgence of classic strength movements and equipment, the growth of highly specific training trends and the challenge of deciding which trends have genuine staying power. They also explore the impact of social media on fitness education. While it has created greater awareness and helped bring more people into fitness, it has also created a challenge for operators and manufacturers as consumers increasingly learn how they want to train from online content regardless of whether the information they’re receiving is accurate. The conversation moves on to the balance between building best-in-class individual products and creating a connected ecosystem. With equipment often representing a five-to-seven-year relationship, Life Fitness believes both the individual product and the wider experience around it matter. AI is also changing how the business operates. Andrew and Dan explain how Life Fitness is using AI to enable its teams, improve collaboration, make faster decisions and potentially shorten product development cycles. Looking ahead, consumer expectations are only likely to increase. Fitness and wellness are expanding beyond the traditional gym into multifamily housing, hospitality and other environments, creating opportunities for brands that can deliver a clear and relevant experience wherever the consumer wants to train. As Dan explains, “People aren’t buying workouts… they’re buying a lifestyle.” In this episode, we cover: How increasingly knowledgeable members are influencing equipment design Why classic strength equipment and movements are making a comeback The positive and negative impact of social media on fitness education How Life Fitness identifies which fitness trends are worth investing in Why fitness brands can’t be everything to everybody The balance between best-in-class products and connected ecosystems Who really owns the member experience How data could create more personalised fitness experiences How AI is changing the way Life Fitness works Why consumer expectations will continue to rise The growth of fitness across multifamily, hospitality and other environments Why people are increasingly buying a lifestyle, not simply a workout Find out more about Life Fitness: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at wendy@liftspodcast.com for advertising opportunities. Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it's published: Or if you prefer, you can receive the latest news direct to your inbox by subscribing here: Join the conversation at LIFTS: Timestamps 0:00 People Aren’t Buying Workouts Anymore 0:59 Inside Life Fitness & Hammer Strength HQ 2:24 The Fitness Consumer Has Changed 6:23 Old-School Strength Meets New Technology 12:15 Which Fitness Trends Are Worth Betting On? 18:52 Equipment vs Ecosystem: What Does the Future Look Like? 24:46 Who Owns the Member Experience? 30:23 Connected Fitness, Data & Building Better Habits 34:07 How AI Is Changing Life Fitness 38:09 What Will Fitness Look Like in Five Years? /episode/index/show/escapefitness/id/42785670

LIFTS Episode 139 – The Member Has Changed. Has the Fitness Industry? | ABC Fitness Round Table 08/30/2026

LIFTS Episode 139 – The Member Has Changed. Has the Fitness Industry? | ABC Fitness Round Table Welcome to another episode of LIFTS, where we explore the future of fitness, wellness and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Tony Small, co-founder of Replify, Richard Earney, National Wellness Director at Midtown Athletic, and Mason Levey, co-founder of Y7 Studio, for a special round table recorded live at an exclusive VIP dinner in Chicago, brought together in partnership with . The fitness consumer is changing. From AI and GLP-1s to wellness, longevity, social media and shifting demographics, the expectations people have of fitness businesses are evolving quickly. The panel explores how younger generations are engaging with fitness differently and whether gyms, studios and health clubs are becoming important spaces for real-world connection. With ABC Fitness data showing Gen Z and Millennials joining and using fitness facilities at higher rates, what does the next generation of members actually want from the industry? They also discuss the growing convergence of fitness, health and wellness, including the impact of GLP-1s and whether fitness businesses should broaden the services they offer or remain focused on their core areas of expertise. The conversation then turns to AI and how technology could help operators deliver more personalised experiences. Rather than using technology primarily to acquire new members, could AI help businesses understand individuals better, communicate with them at the right time and ultimately help create stronger fitness habits? Ultimately, as consumers become more informed, more connected and more demanding, the question is whether the fitness industry can evolve quickly enough to keep pace. In this episode, we cover: How the fitness consumer is changing Why younger generations are engaging with fitness differently Whether fitness is becoming a new kind of social space GLP-1s and the convergence of fitness, health and wellness Whether fitness businesses should expand beyond their core offering Why how exercise makes people feel could become more important How AI could transform the member experience The move from mass communication towards personalisation How technology could help operators build stronger fitness habits Why human connection remains critical as technology evolves Find out more about ABC Fitness - Support fitness industry news by sponsoring future LIFTS episodes. Contact us at wendy@liftspodcast.com for advertising opportunities. Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it's published: Or if you prefer, you can receive the latest news direct to your inbox by subscribing here: Join the conversation at LIFTS: Timestamps 0:00 The Member Has Changed. Has the Fitness Industry? 3:48 Is Fitness Becoming the New Third Space? 10:32 GLP-1s, Wellness & the New Health Consumer 16:19 How AI Is Changing the Fitness Industry 24:28 Does Fitness Need to Rebrand Itself? 29:27 Can AI Help Build Better Fitness Habits? 33:32 Are Consumer Expectations Changing Faster Than Fitness? /episode/index/show/escapefitness/id/42601160

LIFTS Episode 138 – ABC Fitness Mid Year Report: The Fitness Industry Has a Habit Problem 08/25/2026

LIFTS Episode 138 – ABC Fitness Mid Year Report: The Fitness Industry Has a Habit Problem Welcome to another episode of LIFTS, where we explore the future of fitness, wellness and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal unpack the findings from the ABC Fitness Wellness Watch: Summer 2026 – The Reinforcement Shift report and explore what the latest consumer data tells us about the changing fitness industry. For years, the industry has focused on access, inspiration, new equipment, new workouts and attracting more members. But the latest data suggests the bigger opportunity isn't simply getting people to join; it's helping them keep going. With new gym joins down 9% year-on-year, but existing members showing greater consistency, Matthew and Mo discuss why accountability, reinforcement and habit formation could become increasingly important for operators. They explore why Gen Z now represents 46% of new gym joins, what fitness can learn from Duolingo's approach to creating long-term habits, and why the growing home fitness community could represent both an opportunity and a challenge for traditional gyms. The conversation also looks at Peloton's evolving business model, the role of personalisation, and how AI could give operators new ways to understand, communicate with and support members both inside and outside the gym. Ultimately, the question is shifting from who owns the member to who owns the habit? In this episode, we cover: Why the fitness industry has a habit problem Why 46% of new gym joins are Gen Z What fitness can learn from Duolingo about habit formation Why consumers are spending more on studio fitness The growing home fitness community Peloton, personalisation and connected fitness Why gyms need to think beyond what happens inside their four walls How AI could transform member engagement and retention Why the future could belong to the brands that own the habit 📊 Download the FREE ABC Fitness Wellness Watch: Summer 2026 – The Reinforcement Shift report: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at wendy@liftspodcast.com for advertising opportunities. Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it's published: Or if you prefer, you can receive the latest news direct to your inbox by subscribing here: Join the conversation at LIFTS: Timestamps 0:00 The Fitness Industry Has a Habit Problem 4:37 Gen Z Now Drives 46% of New Gym Joins 7:09 What Fitness Can Learn From Duolingo 11:49 The Opportunity Beyond Traditional Gym Members 18:52 EGYM 19:21 The Hidden Home Fitness Community 24:24 Peloton, Personalisation & Habit Formation 40:40 How AI Could Transform the Gym Experience /episode/index/show/escapefitness/id/42540160

LIFTS Episode 137 – The Future of Fitness Won't Be Built Around Equipment | Andy Peat 08/17/2026

LIFTS Episode 137 – The Future of Fitness Won't Be Built Around Equipment | Andy Peat Welcome to another episode of LIFTS, where we explore the future of fitness, wellness and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Andy Peat, CEO of Fitness On Demand and Chief Brand & Product Officer at Snap Fitness. The future of the gym isn't just about adding more equipment. As consumer expectations change, operators are increasingly looking at how technology, content, AI and personalisation can create better experiences and stronger connections with members. Andy shares how Fitness On Demand is evolving beyond digital workout content towards a wider technology ecosystem for gyms, and how his role at Snap Fitness gives him a unique perspective on the challenges facing operators. He explains why AI's biggest opportunity may not be building workouts, but improving lead generation, sales, onboarding, customer service and operational efficiency. The conversation also explores changing consumer behaviour, the growth of female strength training, recovery and Pilates, and how these trends are influencing the physical design of gyms and the technology members interact with inside them. In this episode, we cover: How Fitness On Demand is evolving beyond workout content Why the future of fitness won't be built around equipment alone Where gym operators should really be using AI How AI could transform leads, sales and customer service The changing expectations of today's fitness consumer The growth of strength training, recovery and Pilates How technology and content are influencing gym design The future of connected, personalised fitness experiences 👉 Connect with Andy Peat LinkedIn: Instagram: Follow Fitness On Demand: LinkedIn: Instagram: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at wendy@liftspodcast.com for advertising opportunities. Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it's published: Or if you prefer, you can receive the latest news direct to your inbox by subscribing here: Join the conversation at LIFTS: LinkedIn: or Instagram: This episode is brought to you by our partners, EGYM and Fitness On Demand. Learn more: Timestamps 00:00 How Fitness Consumer Behaviour Is Changing 06:03 From Fitness Content to a Gym Operating System 14:10 Gen Z, Female Strength Training & Recovery 17:30 Where Gyms Should Really Be Using AI 21:14 AI, Customer Service & Selling Memberships 25:28 Will AI Agents Replace Human Customer Service? 32:31 Building the Connected Gym Experience 37:07 How Technology Is Changing Gym Design 39:22 Strength, Recovery & the Changing Gym Floor 44:32 The Future of AI, Content & Personalisation /episode/index/show/escapefitness/id/42413655

LIFTS Episode 136 – The Man Who Built Boutique Fitness Reveals What's Next | Anthony Geisler 08/09/2026

LIFTS Episode 136 – The Man Who Built Boutique Fitness Reveals What's Next | Anthony Geisler Welcome to another episode of LIFTS, where we explore the future of fitness, wellness and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Anthony Geisler, CEO of Sequel Brands and one of the most influential entrepreneurs in the fitness industry. From helping pioneer the boutique fitness movement to building and scaling some of the industry's most recognised brands, Anthony has spent more than two decades shaping the way people experience fitness. But as the industry continues to evolve, where does the next wave of opportunity lie? Anthony reflects on the rise of boutique fitness, the lessons he's learned from franchising and entrepreneurship, and why longevity, recovery and preventative healthcare are set to become the next major growth areas for fitness businesses. Together, they explore what makes a fitness concept scalable, why boutique fitness is far from finished, how operators should think about differentiation in an increasingly competitive market, and what the future holds for entrepreneurs looking to build the next generation of fitness brands. In this episode, we cover: How boutique fitness transformed the global fitness industry The lessons behind building and scaling successful fitness brands Why boutique fitness continues to evolve The difference between boutique studios and big-box gyms The "McDonald's" principle behind successful franchising What makes a fitness concept truly scalable Why longevity and preventative healthcare are the next major opportunity What's next for Anthony Geisler and Sequel Brands 👉 Connect with Sequel Brands on . Support fitness industry news by sponsoring future LIFTS episodes. Contact us at wendy@liftspodcast.com for advertising opportunities. Subscribe to our and turn on notifications so you never miss a new video when it's published: Or if you prefer, you can receive the latest news direct to your inbox by Join the conversation at LIFTS: or Timestamps 00:00 The Man Who Built Boutique Fitness 09:45 The Birth of Boutique Fitness 17:52 Is Boutique Fitness Dead? 28:56 The McDonald's Lesson on Franchising 38:02 The Two Types of Boutique Fitness 45:41 What Makes a Fitness Brand Scalable? 52:48 Why Longevity Is the Next Big Opportunity 59:08 Building the Future with Sequel Brands 1:03:41 Final Takeaways /episode/index/show/escapefitness/id/42353685

LIFTS Episode 135 – Inside SWTHZ: Building the Starbucks of Contrast Therapy | Nico Varano 08/02/2026

LIFTS Episode 135 – Inside SWTHZ: Building the Starbucks of Contrast Therapy | Nico Varano Welcome to another episode of LIFTS, where we explore the future of fitness, wellness and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Nico Varano, CEO of SWTHZ, one of North America's fastest-growing recovery and wellness brands. Recovery has become one of the biggest growth opportunities in health and fitness, with consumers increasingly seeking experiences that help them reduce stress, improve performance and build healthier habits. But what does it take to build a business around recovery? Nico shares his journey from becoming SWTHZ's very first franchisee to leading the company as CEO. Together, they explore why recovery is becoming a category in its own right, how contrast therapy is evolving beyond a wellness trend, and why hospitality, technology and habit-building are central to creating lasting customer experiences. The conversation also looks at the role of AI, wearables and personalised data, the differences between private and communal recovery experiences, and what the future holds as SWTHZ continues its expansion across North America. In this episode, we cover: Nico's journey from customer to CEO Why recovery is becoming a category of its own Building a scalable wellness franchise The rise of private contrast therapy experiences How hospitality is redefining customer expectations The role of AI, wearables and data in recovery Why habit-building matters more than one-off experiences The future of recovery, wellness and preventative health 👉 Connect with Nico Varano on LinkedIn: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at wendy@liftspodcast.com for advertising opportunities. Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it's published: Or if you prefer, you can receive the latest news direct to your inbox by subscribing here: Join the conversation at LIFTS: LinkedIn: Instagram: Timestamps 00:00 From Customer to CEO 01:23 Why Recovery Is Booming 06:03 Building the SWTHZ Vision 09:49 Why Recovery Is Its Own Category 16:20 Can Gyms Compete with SWTHZ? 19:31 The Power of Private Recovery 24:01 Wearables, AI & the Resilience Score 30:25 Taking SWTHZ Global 36:21 Growing Beyond Memberships 39:27 Key Takeaways & Final Thoughts /episode/index/show/escapefitness/id/42279230

LIFTS Episode 134 – Everything You Know About Longevity Is Probably Wrong | Oliver Patrick 07/26/2026

LIFTS Episode 134 – Everything You Know About Longevity Is Probably Wrong | Oliver Patrick Welcome to another episode of LIFTS, where we explore the future of fitness, wellness and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Oliver Patrick, Co-Founder of Future Practice Ltd, Clinical Director of Pillar Wellbeing and one of the fitness industry's leading voices on longevity, preventative health and behavioural science. As longevity becomes one of the fastest-growing trends in health and wellness, gyms, wellness operators and consumers are investing heavily in everything from red light therapy and hyperbarics to peptides, wearables, blood testing and recovery technologies. But are we focusing on the right things? Oliver explains why the fundamentals of movement, nutrition, sleep and behaviour still outperform many of today's trending biohacking interventions, why genetics aren't the excuse many people believe they are, and how fitness operators have the greatest opportunity to become the front line of preventative healthcare. Together, they explore how the fitness industry can move beyond selling workouts to delivering long-term health outcomes, and why behaviour change not technology remains the most powerful intervention available. In this episode, we cover: Why everything you know about longevity may be wrong The difference between lifespan and healthspan What the latest genetics research really means Why lifestyle still has the biggest impact on long-term health Whether red light therapy, sauna, hyperbarics and peptides are worth the investment Why biohacking should never replace the fundamentals How gyms can become the future of preventative healthcare Practical advice for fitness and wellness operators investing in recovery and longevity 👉 Connect with Oliver Patrick or on Instagram: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at wendy@liftspodcast.com for advertising opportunities. Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it's published: Or if you prefer, you can receive the latest news direct to your inbox by subscribing here: Join the conversation at LIFTS: Timestamps 0:00 Everything You Know About Longevity Is Probably Wrong 6:53 The Biggest Shift in Longevity Right Now 10:37 Does Lifestyle Matter More Than Genetics? 18:29 Why the Basics Still Win 27:07 Before You Buy Wellness Technology... 36:04 Red Light, Sauna & The Future of Recovery 50:30 Oliver's View on Peptides & GLP-1s /episode/index/show/escapefitness/id/42201880

LIFTS Episode 133 – Latin America's $7.5 Billion Opportunity | The Fitness Market Everyone Is Missing 07/19/2026

LIFTS Episode 133 – Latin America's $7.5 Billion Opportunity | The Fitness Market Everyone Is Missing Welcome to LIFTS (Latest Industry Fitness Trends & Stories), where we explore the future of fitness, wellness and human performance. While much of the fitness industry's attention remains focused on North America and Europe, one of the world's biggest growth opportunities is emerging across Latin America. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Maria Gonzalez, CEO of ClubFitness and Board Member of the Health & Fitness Association (HFA), to explore why Latin America is becoming one of the most exciting fitness markets in the world. With gym penetration averaging just 2.15% and the market forecast to reach $7.5 billion by 2029, Maria explains why the region offers enormous potential for operators, investors and entrepreneurs. From the rise of Smart Fit and the HVLP model to the enduring strength of independent gyms, she shares the unique characteristics driving growth across Latin America. The conversation also explores why community remains the industry's greatest competitive advantage, how innovation often emerges from constrained markets, and what fitness businesses around the world can learn from the entrepreneurial spirit shaping the region. Together, they discuss why the future of fitness may not be where most people are looking. In this episode, we cover: Why Latin America is fitness's biggest growth opportunity What 2.15% gym penetration really means Why community is the industry's greatest advantage Lessons from Smart Fit's remarkable growth Why independent gyms continue to thrive Could the next global fitness trend come from Latin America? What every fitness operator can learn from the region 👉 Connect with Maria Gonzalez Support fitness industry news by sponsoring future LIFTS episodes. Contact wendy@liftspodcast.com for advertising opportunities. Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it's published: Or if you prefer, you can receive the latest news direct to your inbox by subscribing here: Join the conversation at LIFTS: or Timestamps 0:00 Why Latin America Is Fitness's Biggest Opportunity 10:23 Community: Latin America's Competitive Advantage 23:05 Why Independent Gyms Continue to Thrive 27:07 The Rise of Smart Fit & HVLP 33:42 Can Gyms Compete with Free Fitness? 37:31 Could the Next Zumba Come from Latin America? 45:20 What the Global Fitness Industry Can Learn /episode/index/show/escapefitness/id/42131975

LIFTS Episode 132 – Inside Athletech New York: How the Best Fitness Brands Are Adapting | LIFTS Live in New York 07/12/2026

LIFTS Episode 132 – Inside Athletech New York: How the Best Fitness Brands Are Adapting | LIFTS Live in New York Welcome to a special edition of LIFTS x Athletech, where we explore the future of fitness, wellness and human performance. Recorded LIVE at Athletech in New York, hosts Matthew Januszek and Mohammed Iqbal are joined by five industry leaders to discuss how the world's leading fitness brands are adapting to one of the fastest periods of change the industry has ever experienced. As consumer expectations evolve and AI, education, technology, partnerships and community continue to reshape the market, today's operators are rethinking everything from group fitness and member engagement to talent development and business strategy. Joining the discussion are Joella Hopkins, Executive Vice President, Group Fitness at EōS Fitness; Lauren Maffei, Senior Director of Business Development & Partnerships at Purpose Brands; Warren Heffelfinger, CEO of ISSA; Pete Moore, Advisor to the Health, Active Lifestyle and Outdoor (HALO) sector; and Natalia Karbasova, Founder of FitTech Club. Joella explains how EōS has reinvented group fitness by bringing boutique-style experiences into the HVLP model, why live instructors remain essential, and how innovative programming is attracting younger generations. Lauren discusses how strategic partnerships are helping brands extend beyond the gym, strengthen member loyalty and create new revenue opportunities. Warren shares why the industry's biggest challenge isn't a shortage of trainers but developing better ones, why soft skills matter more than ever, and how AI is transforming education rather than replacing coaches. Pete introduces the HALO sector, explains why fitness should think bigger than traditional gyms, and shares his vision for creating stronger partnerships across the entire health and wellness economy. Natalia explores the global FitTech ecosystem, startup innovation, investment trends and the technologies shaping the future of health and fitness. Together, they explore how the industry's leading brands are responding to rapid change and what operators can do to build more resilient, innovative and future-ready businesses. In this episode, we cover: How the best fitness brands are adapting to industry change The evolution of group fitness and boutique experiences Strategic partnerships that drive growth AI, education and the future of coaching Why soft skills remain fitness's greatest competitive advantage The rise of the HALO sector and cross-industry collaboration Emerging FitTech trends and investment opportunities Practical leadership lessons for fitness operators 👉 Connect with Joella Hopkins 👉 Connect with Lauren Maffei 👉 Connect with Warren Heffelfinger 👉 Connect with Pete Moore 👉 Connect with Natalia Karbasova Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities. Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it's published: Or if you prefer, you can receive the latest news direct to your inbox by subscribing here: Join the conversation at LIFTS: or Timestamps 0:00 Why Fitness Brands Must Adapt 1:04 Welcome to LIFTS x Athletech 1:35 How EōS Is Reinventing Group Fitness 7:16 Winning the Next Generation of Members 15:56 Building Partnerships Beyond the Gym 31:27 Why Soft Skills Beat AI 39:51 The HALO Sector Explained 45:58 Why Cross-Industry Partnerships Matter 51:30 The Future of FitTech & Innovation 58:41 Final Takeaways for Fitness Leaders /episode/index/show/escapefitness/id/42042495

LIFTS Episode 131 – Inside Athletech New York: The Biggest Ideas Shaping Fitness LIFTS LIVE in New York 07/05/2026

LIFTS Episode 131 – Inside Athletech New York: The Biggest Ideas Shaping Fitness LIFTS LIVE in New York Welcome to a special edition of LIFTS x Athletech, where we explore the future of fitness, wellness and human performance. Recorded live at Athletech in New York, hosts Matthew Januszek and Mohammed Iqbal are joined by five industry leaders to discuss the trends already transforming the fitness industry and what operators need to do to stay ahead. As fitness, healthcare, AI, wearable technology, recovery and longevity continue to converge, today's leaders are redefining what a fitness business looks like. This conversation explores how operators are embracing innovation, leveraging technology, building stronger communities and preparing their organisations for the future. Joining the discussion are Chris Griebe, Chief Operating Officer of VASA Fitness; Hussain Ahamed, Founder & CEO of Ultrahuman; Sean Hoess, Founder & CEO of Eudēmonia Summit; Eric Casaburi, Founder & CEO of Longevity Brands; and Brian Von Ancken, Founder of WGM. Chris shares how VASA Fitness is reinventing the High Value Low Price model through boutique studios, recovery, AI-powered movement analysis and premium member experiences. Hussain explains how wearable technology, continuous health monitoring and AI are enabling consumers to better understand and improve their health through personalised data. Sean reflects on the evolution of wellness from a niche movement into a global cultural shift, and why community, experience and human connection remain central to the future of fitness. Eric discusses why recovery, longevity and preventative healthcare represent one of the industry's greatest opportunities, and how fitness businesses are uniquely positioned to improve long-term health outcomes. Brian shares why authentic relationships, collaboration and community continue to be the industry's greatest competitive advantage in an increasingly digital world. Together, they explore one of the defining questions facing the industry today: what will the future of fitness look like, and how do we build businesses that are ready for it? For founders, operators, investors, executives and fitness professionals, this episode offers practical insights into the trends, technologies and leadership strategies shaping the next generation of health and fitness. In this episode, we cover: • The biggest trends reshaping the future of fitness • How AI is transforming coaching and member experiences • Wearable technology and personalised health • Why recovery is becoming fitness's next major growth category • The evolution of the modern gym • Community as the industry's greatest competitive advantage • Longevity, prevention and the future of healthcare 👉 Connect with Chris Griebe: 👉 Connect with Hussain Ahamed: 👉 Connect with Sean Hoess: 👉 Connect with Eric Casaburi: 👉 Connect with Brian Von Ancken: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at wendy@liftspodcast.com for advertising opportunities. Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it's published: Or if you prefer, you can receive the latest news direct to your inbox by subscribing here: Join the conversation at LIFTS: Timestamps 0:00 The Future of Fitness Starts Here 1:01 Reinventing the Modern Gym with VASA Fitness 14:10 Why Wellness Has Become Mainstream 22:21 The Business Opportunity in Wellness 32:11 From Fitness to Preventative Healthcare 39:30 Why Recovery Is Fitness's Next Growth Category 52:05 AI, Wearables & Personalised Health 1:00:05 How GLP-1s Are Reshaping Human Performance 1:11:58 Building Community in the Wellness Economy 1:24:50 The Biggest Takeaways from Athletech /episode/index/show/escapefitness/id/41959950

LIFTS Episode 130 – The CEOs Rebuilding Fitness | Leadership Lessons from the Industry's Biggest Transformations 06/28/2026

LIFTS Episode 130 – The CEOs Rebuilding Fitness | Leadership Lessons from the Industry's Biggest Transformations Welcome to a special edition of LIFTS x Connected Health & Fitness, brought to you by Cascadia, where we explore the future of fitness, wellness, and human performance. Recorded live during an exclusive CEO Leadership Dinner at the Connected Health & Fitness Summit in New York, hosts Matthew Januszek and Mohammed Iqbal are joined by three industry leaders to discuss what it takes to lead through transformation in one of the world's fastest-evolving industries. As fitness, healthcare, AI, longevity, and consumer expectations continue to converge, today's leaders are navigating unprecedented opportunities and challenges. This conversation explores how CEOs are scaling global businesses, embracing emerging technologies, building resilient cultures, and preparing their organisations for the future. Joining the discussion are Philipp Roesch-Schlanderer, CEO & Co-Founder of EGYM and Co-Chairman & Co-Founder of Playlist; Brandon Dawson, Chairman & CEO of 10X Health System; and Frank Britt, CEO of Aescape. Philipp shares the story behind the EGYM and Wellpass merger, explains how AI is transforming every function within the organisation, and why the fitness industry has an opportunity to shift healthcare from treatment to prevention. Brandon discusses the future of human optimisation, personalised healthcare, and AI, while sharing the leadership principles that have helped him build and scale multiple high-growth businesses. Frank reflects on his personal battle with leukemia, the turnaround of Aescape, and why recovery, robotics, and evidence-based innovation are creating an entirely new category within health and wellness. Together, they explore one of the defining leadership challenges of our time: how to build organisations that thrive through uncertainty rather than simply survive it. For founders, operators, investors, executives, and anyone leading through change, this episode offers practical lessons on leadership, innovation, resilience, and the future direction of the health and fitness industry. In this episode, we cover: Leadership lessons from scaling and transforming global businesses The EGYM × Wellpass merger and the future of connected fitness Why AI is changing the way organisations operate Human optimisation, longevity, and preventative healthcare Why recovery may become fitness's next major growth category Building trust, culture, and resilient teams during periods of uncertainty The future of health, fitness, and human performance 👉 Connect with Philipp Roesch-Schlanderer: 👉 Connect with Brandon Dawson: 👉 Connect with Frank Britt: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at wendy@liftspodcast.com for advertising opportunities. Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it's published: Or if you prefer, you can receive the latest news direct to your inbox by subscribing here: Join the conversation at LIFTS: Timestamps 0:00 Why Healthcare Needs Reinvention 1:17 Welcome to LIFTS x Connected Health & Fitness 3:06 Inside the EGYM × Wellpass Merger 4:38 Building a Global Longevity Business 9:36 The CEO Who Rebuilt His Life—and a Company 15:52 What Every Leader Learns Through Crisis 24:08 The Trust Formula Behind Great Companies 31:01 Why AI Will Change Fitness Forever 33:12 The Next Billion-Dollar Opportunity: Recovery 35:15 How CEOs Are Using AI Today 37:26 Final Leadership Lessons /episode/index/show/escapefitness/id/41848945

LIFTS Episode 129 - Wall Street's Fitness Investment Playbook: What Builds Value & What Kills Deals | with Aarti Kapoor 06/21/2026

LIFTS Episode 129 - Wall Street's Fitness Investment Playbook: What Builds Value & What Kills Deals | with Aarti Kapoor Welcome to LIFTS, where we explore the future of fitness, wellness, and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Aarti Kapoor, investment banker, fitness industry advisor, and one of the leading voices at the intersection of fitness, capital markets, and business growth. This conversation explores how investors evaluate fitness businesses, what separates scalable brands from lifestyle businesses, and why some concepts attract capital while others struggle to generate interest. Drawing on her experience advising fitness and wellness brands, Aarti shares how investors assess opportunities, the key metrics that drive valuation, and why factors such as brand strength, unit economics, market positioning, management teams, and growth runway often matter more than founders realise. The discussion also examines some of the biggest shifts shaping the industry today, from the evolution of boutique fitness and lessons from SoulCycle, to the rise of high-value low-price operators, the growing influence of franchising, and what investors now expect from businesses seeking capital. Aarti also explains why many founders focus on growth while investors focus on scalability, why clean financials and comparable data are essential, and how operators should think about preparing their businesses for future investment, acquisition, or expansion. For fitness operators, founders, investors, suppliers, and industry leaders, this episode offers a rare look inside the investment playbook shaping the future of fitness. In this episode, we cover: What investors really look for in fitness businesses The metrics that drive valuation and growth Lessons from SoulCycle, boutique fitness, and HVLP operators Why some fitness brands attract investment and others don't The role of franchising in scaling fitness businesses What founders should know before seeking investment 👉 To learn more about Aarti Kapoor, click here: 👉 Follow Aarti Kapoor on Instagram: 👉 To learn more about our sponsor EGYM, click here: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at wendy@liftspodcast.com for advertising opportunities. Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it's published: Or if you prefer, you can receive the latest news direct to your inbox, subscribe here: Join the conversation at LIFTS: Timestamps 0:00 Why SoulCycle's Decline Matters 7:11 The Investment Thesis That Changed Fitness 11:28 The 3 Metrics Every Investor Watches 14:27 What COVID Changed Forever 17:43 SoulCycle's Biggest Challenge 21:56 Why Money Is Flowing Into HVLP 26:55 How Investors Pick Winners 31:21 Can You Predict The Next Big Trend? 35:31 Why Franchises Get Higher Valuations 39:39 The Valuation Mistakes Founders Make 48:20 What Every Fitness Founder Should Know /episode/index/show/escapefitness/id/41709060

LIFTS Episode 128 - One PhD. 5.5M Members | Retention Science That Could Change the Industry | with Dr. Paul Bedford 06/14/2026

LIFTS Episode 128 - One PhD. 5.5M Members | Retention Science That Could Change the Industry | with Dr. Paul Bedford Welcome to LIFTS, where we explore the future of fitness, wellness, and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Dr. Paul Bedford, founder of The Retention Guru and one of the fitness industry's leading authorities on member retention, customer experience, and consumer behaviour. After analysing more than 5.5 million gym member records worldwide, Dr. Bedford has spent decades helping operators understand one of the biggest challenges facing fitness businesses today: keeping members engaged for the long term. This conversation explores why retention remains one of the most misunderstood metrics in the fitness industry and why many operators may be focusing on the wrong things. As consumer behaviour continues to evolve, the traditional membership model is being challenged by a new generation of fitness consumers who increasingly belong to multiple gyms, studios, communities, and wellness brands simultaneously. Dr. Bedford shares insights into why members really leave, the critical role community plays in long-term engagement, and why every member interaction contributes to retention. The discussion also examines how operators can create more meaningful experiences and why positive experiences, not extraordinary ones, are often the foundation of long-term loyalty. The episode explores the future of member retention, changing consumer expectations, and what fitness operators must do to remain relevant in an increasingly competitive market. In this episode, we cover: • What 5.5 million member records reveal about retention • Why members really leave gyms • The rise of multi-membership consumers • Why community drives long-term engagement • The retention data many operators ignore • What fitness businesses must do next 👉 To learn more about Dr. Paul Bedford, click here: 👉 Connect with Dr. Paul Bedford on LinkedIn: 👉 Follow Dr. Paul Bedford on Instagram: 👉 To learn more about our sponsor EGYM, click here: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities. Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it's published: Or if you prefer, you can receive the latest news direct to your inbox, subscribe here: Join the conversation at LIFTS: Timestamps 0:00 Introduction 3:15 Why Retention Matters More Than Ever 8:22 What 5.5 Million Members Reveal 15:04 Why Members Really Leave 21:48 Sponsor Message: EGYM 22:20 The Future of Multi-Membership Consumers 30:11 Why Community Drives Retention 38:42 The Retention Data Most Gyms Ignore 47:18 Creating Positive Member Experiences 55:02 What Operators Must Do Next /episode/index/show/escapefitness/id/41634000

LIFTS Episode 127 - The HYROX Effect | Will Every Gym Need a Strategy to Survive? 06/08/2026

LIFTS Episode 127 - The HYROX Effect | Will Every Gym Need a Strategy to Survive? Welcome to LIFTS, where we explore the future of fitness, wellness, and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Mark Hartnett-Morgan (ATHX Games), Nicolas Denby (GymSync), Emily Leroux (DEKA International), and George Crook (HYROX Training Zones) to explore one of the most significant trends reshaping the fitness industry today: the rise of competition fitness. What started as a niche category has rapidly evolved into a global movement. HYROX events are selling out around the world, DEKA continues to expand internationally, and more operators are beginning to rethink how they design facilities, build communities, and engage members through performance-driven experiences. This conversation explores whether competition fitness is simply another industry trend or a fundamental shift in consumer behaviour that will permanently influence the future of gyms, fitness clubs, and training facilities. The panel examines how competition-based formats are creating new opportunities for operators to drive member acquisition, improve retention, strengthen community, and provide members with measurable goals beyond traditional fitness programming. The discussion also dives into the evolution of fitness events, the growth of dedicated competition training spaces, and the increasing role that challenges, races, and performance experiences play in motivating members to stay engaged over the long term. The guests share insights from ATHX, DEKA, HYROX, and GymSync, discussing how operators can successfully integrate competition fitness into their businesses without losing sight of the broader member experience. For fitness operators, gym owners, investors, coaches, and industry leaders, this episode offers valuable insight into one of the fastest-growing movements in the fitness industry and what it could mean for the future of gym design, programming, and member engagement. In this episode, we cover: Why competition fitness is growing so rapidly The HYROX effect and its impact on gyms worldwide Whether competition fitness is a fad or a long-term movement How events drive member acquisition and retention Why operators may need a competition fitness strategy The future of training zones, fitness tourism, and performance communities 👉 To learn more about Mark Hartnett-Morgan, click here: 👉 To learn more about Nicolas Denby, click here: 👉 To learn more about Emily Leroux, click here: 👉 To learn more about George Crook, click here: 👉 To learn more about our sponsor EGYM, click here: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at wendy@liftspodcast.com for advertising opportunities. Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it’s published: Or if you prefer, you can receive the latest news direct to your inbox, subscribe here: Join the conversation at LIFTS: Timestamps 0:00 Introduction: Is Competition Fitness a Fad? 4:18 Why Competition Fitness Is Transforming Gym Culture 10:00 The HYROX Effect: From 600 to 40,000 Competitors 12:10 Should Gyms Build Their Business Around Competition Fitness? 19:08 Why DEKA, ATHX & HYROX Are Growing So Fast 22:29 How Competition Trends Are Changing Gym Design 25:20 Sponsor Message: EGYM 25:47 Do Gyms Need Dedicated Competition Training Spaces? 35:43 How Events Drive Retention, Community & Member Growth 42:13 The One Thing Every Gym Operator Must Get Right /episode/index/show/escapefitness/id/41559080

LIFTS Episode 126 - Why the Fastest-Growing Workout Category in America Is Also the Most Misunderstood | with Dr. Brent Anderson 05/31/2026

LIFTS Episode 126 - Why the Fastest-Growing Workout Category in America Is Also the Most Misunderstood | with Dr. Brent Anderson Welcome to LIFTS, where we explore the future of fitness, wellness, and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Dr. Brent Anderson, founder of Polestar Pilates, physical therapist, educator, and one of the most respected voices in the global Pilates industry. Pilates has become one of the fastest-growing categories in fitness. Participation continues to rise, studios are expanding globally, and demand shows little sign of slowing down. Yet despite its popularity, Pilates remains one of the most misunderstood modalities in the industry. This conversation explores why Pilates has experienced such remarkable growth, whether the category is approaching saturation, and what operators, investors, and fitness professionals often misunderstand about the methodology behind its success. Drawing on more than four decades of experience in rehabilitation, movement science, and Pilates education, Dr. Anderson explains how Pilates evolved from a niche practice used primarily by dancers and physical therapists into a global wellness phenomenon. He also shares why he believes the category still has significant room to grow. The discussion dives into the growing role of technology, connected equipment, and performance data within Pilates, and examines how innovation can help operators improve outcomes without losing sight of the principles that made Pilates effective in the first place. The episode also explores one of the most surprising trends in fitness today: younger consumers are increasingly embracing Pilates as part of a broader shift toward wellness, longevity, recovery, and preventative health. As wellness becomes a daily lifestyle rather than an occasional activity, Pilates is finding relevance across new demographics and markets around the world. For fitness operators, studio owners, educators, investors, and wellness professionals, this episode offers a fascinating look at why Pilates continues to grow, what makes it so effective, and where the category may be heading next. In this episode, we cover: Why Pilates continues to grow globally What most people misunderstand about Pilates How technology is changing the Pilates experience Whether the industry is approaching saturation Why Pilates may become a pillar of wellness and healthcare 👉 To learn more about Dr. Brent Anderson, click here: 👉 Follow Dr. Brent Anderson on Instagram: 👉 To learn more about our sponsor EGYM, click here: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at wendy@liftspodcast.com for advertising opportunities. Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it’s published: Or if you prefer, you can receive the latest news direct to your inbox, subscribe here: Join the conversation at LIFTS: Timestamps 0:00 Introduction 3:02 Why Pilates Is Having a Moment 8:03 Technology, Data & The Future of Pilates 23:12 Sponsor Message: EGYM 23:37 Is Pilates Approaching Saturation? 37:24 The Global Expansion of Pilates 45:25 Can Pilates Be Standardised? 50:50 What Fitness Operators Need to Understand About Pilates 53:39 Final Takeaways & The Future of the Category /episode/index/show/escapefitness/id/41477075

LIFTS Episode 125 - Is the Fitness Industry Ready for the Performance Medicine Era? | with Dr. Nestor Rodriguez 05/24/2026

LIFTS Episode 125 - Is the Fitness Industry Ready for the Performance Medicine Era? | with Dr. Nestor Rodriguez Welcome to LIFTS, where we explore the future of fitness, wellness, and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Dr. Nestor Rodriguez for a deep dive into one of the biggest shifts happening across healthcare, fitness, and longevity: the move from reactive “sick care” to proactive performance medicine. For decades, healthcare systems have largely focused on treating illness after it appears. But a new model is beginning to emerge - one centred around prevention, optimisation, diagnostics, recovery, and long-term human performance. This conversation explores why consumers are becoming more proactive about their health, how wearable technology and biomarkers are reshaping the wellness landscape, and why the worlds of fitness, medicine, recovery, and longevity are starting to converge faster than ever before. Dr. Nestor Rodriguez explains why the future of healthcare may look very different from the systems we know today. As consumers gain access to more data through wearables, recovery tracking, blood testing, and AI-driven health insights, expectations around health and wellness are rapidly evolving. The discussion also examines the growing opportunity for fitness operators. As gyms continue evolving beyond exercise facilities into broader wellness and longevity platforms, operators may soon play a much larger role in preventative health, performance optimisation, and personalised wellness experiences. The episode also dives into the limitations of the traditional healthcare system, the growing demand for personalised medicine, and why the next era of wellness may be built around continuous optimisation rather than reactive treatment. In this episode, we cover: Why healthcare is shifting from “sick care” to performance medicine The rise of longevity, diagnostics, and preventative health How wearables and biomarkers are changing consumer behaviour Why fitness operators may become part of the healthcare ecosystem The future of personalised wellness and human performance 👉 To learn more about Dr. Nestor Rodriguez, click here: 👉 To learn more about our sponsor EGYM, click here: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities. Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it’s published: Or if you prefer, you can receive the latest news direct to your inbox, subscribe here: Join the conversation at LIFTS LinkedIn: Timestamps 0:00 Introduction 4:32 Why Healthcare Is Still Built Around “Sick Care” 11:48 The Rise of Performance Medicine & Longevity 19:42 Sponsor Message: EGYM 21:03 Wearables, Biomarkers & Consumer Health Data 30:14 Why Fitness & Healthcare Are Starting to Converge 39:08 The Future of Human Performance & Preventative Wellness /episode/index/show/escapefitness/id/41403440

LIFTS Episode 124 – The $128 Million Recovery Tech Collapse: What Really Happened at Aescape | with Frank Britt 05/17/2026

LIFTS Episode 124 – The $128 Million Recovery Tech Collapse: What Really Happened at Aescape | with Frank Britt Welcome to the latest episode of LIFTS, your bite-sized dose of the latest fitness industry trends and stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Frank Britt, CEO of Aescape, for a deep dive into one of the most talked-about stories in wellness technology this year. After reports emerged that Aescape entered insolvency proceedings following a reported $157 million shortfall, the conversation around recovery robotics quickly shifted from innovation to survival. But according to Frank Britt, the real story is far more nuanced and far from over. This episode explores what actually happened behind the scenes at Aescape, why the original business model failed, and how the company is now attempting to rebuild around a completely different approach. Frank shares why “robots as a service” created major challenges for the company’s economics, how the business is restructuring around equipment ownership and platform services, and why he believes recovery robotics is still positioned at the centre of several long-term wellness trends including AI, personalisation, diagnostics, and labour shortages. The discussion also examines the broader future of recovery within fitness and hospitality. As recovery moves from luxury amenity to everyday infrastructure, operators are beginning to rethink how bodywork, data, and personalised wellness experiences fit into the future member journey. The episode also dives into the parallels between recovery technology and the adoption curves of other consumer technologies from GPS and streaming to wearables and connected health devices and why Frank believes recovery intelligence could eventually become as mainstream as strength or cardio tracking. In this episode, we cover: Why Aescape collapsed despite raising $128 million The business model mistake behind “robots as a service” How Aescape plans to rebuild and scale Why recovery is moving to the centre of wellness The future of AI-driven recovery and personalisation 👉 To learn more about Frank Britt, click here: 👉 To learn more about our sponsor EGYM, click here: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities. Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it’s published: Or if you prefer, you can receive the latest news direct to your inbox, subscribe here: Join the conversation at LIFTS LinkedIn: Timestamps 0:00 Introduction 5:58 What Really Happened at Aescape 11:07 The Pivot Away From “Robots as a Service” 17:59 Why Recovery Is Moving to the Centre of Wellness 33:28 The Future of AI-Driven Recovery & Diagnostics /episode/index/show/escapefitness/id/41316095

LIFTS Episode 123 – Fitness Technology Is No Longer Software. It’s Infrastructure | with Al Noshirvani 05/10/2026

LIFTS Episode 123 – Fitness Technology Is No Longer Software. It’s Infrastructure | with Al Noshirvani Welcome to the latest episode of LIFTS, your bite-sized dose of the latest fitness industry trends and stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal explore one of the most important shifts in the fitness industry today: technology is no longer just a support function, it's a core driver of growth. Joined by Al Noshirvani, Executive Chairman of Alta Technology Group, the conversation dives into how operators should rethink their approach to AI, payments, and platform decisions. While the industry is flooded with new tools and innovations, a deeper challenge is emerging beneath the surface. Many operators are investing in technology without clearly understanding whether it delivers measurable impact. Al introduces a simple but powerful framework: every technology decision should enhance the member experience, increase staff productivity, or contribute to the bottom line. Ideally, it should do all three. The discussion explores how AI is often overemphasised in customer-facing features, while the real opportunity lies behind the scenes automating operations such as collections, onboarding, and staff training. It also examines how payments have evolved from a back-office necessity into a strategic lever that impacts revenue, retention, and customer trust. The conversation also highlights the growing importance of platform strategy. As businesses scale, operators must ensure their technology is configurable, flexible, and extensible otherwise they risk being locked into systems that limit future growth. As the episode develops, the panel reinforces a critical insight: technology should not be pursued for its own sake. The operators who win will be those who focus on outcomes using technology to drive better experiences, stronger operations, and sustainable revenue growth. In this episode, we cover: The 3 tests every fitness technology decision must pass Why most AI in fitness is missing the point Where AI is actually creating operational value How payments became a strategic lever in fitness The risks of choosing the wrong technology platform Why configurability, flexibility, and extensibility matter How to think about technology as a revenue driver—not a cost What operators should demand from their tech partners 👉 To learn more about Al Noshirvani, click here: 👉 To learn more about our sponsor EGYM, click here: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities. Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it’s published: Or if you prefer, you can receive the latest news direct to your inbox, subscribe here: Join the conversation at LIFTS LinkedIn: Timestamps 0:00 Introduction 4:41 Why Fitness Technology Is Now Infrastructure 9:25 What Operators Should Focus on With Technology 10:04 The 3 Tests Every Tech Decision Must Pass 11:08 Where AI Actually Works in Fitness 13:12 Get Them, Know Them, Keep Them 19:48 Click to Cancel, Trust & Member Experience 25:45 Sponsor Message: EGYM 28:23 Payments as a Strategic Lever 35:36 AI, Personalisation & The Gym Experience /episode/index/show/escapefitness/id/41234545

LIFTS Episode 122 – Your Gym Isn’t Growing… Because Your Members Don’t Show Up | with JJ Creegan 05/03/2026

LIFTS Episode 122 – Your Gym Isn’t Growing… Because Your Members Don’t Show Up | with JJ Creegan Welcome to the latest episode of LIFTS, your bite-sized dose of the latest fitness industry trends and stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal explore one of the most overlooked drivers of growth in the fitness industry: member frequency. Joined by JJ Creegan, Principal at Creegan Co., the conversation dives into why many gyms plateau despite strong demand and continued industry growth. While headlines suggest the fitness industry is thriving, with rising revenues and participation, a deeper issue is emerging beneath the surface. Many operators are still focused on acquisition and utilisation, while overlooking the single metric that ultimately determines long-term success: whether members consistently show up. Drawing on experience from brands such as Planet Fitness, Orangetheory Fitness, and Purpose Brands, JJ shares a practical framework for understanding where businesses break down as they scale. From reliance on “founder energy” to fragmented systems and inconsistent execution, the discussion highlights why early success can often mask deeper operational fragility. The conversation also explores how operators can better understand their lead funnels, improve execution across teams, and build systems that drive behaviour, not just short-term results. JJ introduces his “SCREAM” framework as a way to evaluate business health across systems, culture, relationships, execution, action, and management. As the episode develops, the panel reinforces a critical insight: growth is no longer just about getting more members through the door. It’s about ensuring they stay engaged, build consistent habits, and remain active within your ecosystem. For operators, founders, and investors, this episode provides valuable insight into the shifting dynamics of the industry, including the “disappearing middle,” changing consumer behaviour, and the increasing importance of retention in a more competitive landscape. In this episode, we cover: Why frequency of visit is the most important metric in fitness The hidden gaps in the lead funnel (book, show, close) Why “founder energy” doesn’t scale The SCREAM framework for building stronger operations The “disappearing middle” of the fitness market How consumer behaviour is shifting towards performance and data Why retention is becoming harder—and more important than ever 👉 To learn more about JJ Creegan, click here: or 👉 To learn more about our sponsor EGYM, click here: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities. Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it’s published: Or if you prefer, you can receive the latest news direct to your inbox, subscribe here: Shop gym equipment: View our full catalog: (US) Join the conversation at LIFTS LinkedIn: Timestamps 0:00 Introduction 1:20 The Real Problem Behind Gym Growth 5:30 Why Frequency Matters More Than Members 10:15 Founder Energy vs Scalable Systems 15:00 The SCREAM Framework Explained 20:30 The Disappearing Middle of Fitness 26:00 Performance, Data & Changing Consumer Behaviour 31:30 Fixing the Funnel: Book, Show, Close 36:00 Retention vs Acquisition 40:30 Final Takeaways /episode/index/show/escapefitness/id/41129755

LIFTS Episode 121 – If Aging Is a Disease… Can We Cure It? | with Dr. Jonathann Kuo 04/26/2026

LIFTS Episode 121 – If Aging Is a Disease… Can We Cure It? | with Dr. Jonathann Kuo Welcome to the latest episode of LIFTS, your bite-sized dose of the latest industry fitness trends and stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal explore one of the most provocative ideas in modern health and wellness: what if aging itself is a disease? Joined by Dr. Jonathann Kuo, founder of Extension Health, the conversation dives into the rapid rise of longevity medicine, peptides, and advanced performance therapies. As concierge health models, diagnostics, and biohacking treatments move into the mainstream, a new category is emerging at the intersection of healthcare, wellness, and performance. However, as interest grows, so too does the gap between consumer awareness, clinical expertise, and real-world application. The discussion explores how longevity medicine is being defined today, and how it differs from traditional healthcare, which has historically focused on treating disease rather than preventing it. Dr. Kuo shares his clinical perspective on using advanced diagnostics, peptide therapies, and regenerative interventions to optimise healthspan and address the underlying drivers of aging. Matthew and Mo challenge the growing influence of social media and biohacking culture, where consumer demand is accelerating faster than regulation and scientific validation. The conversation highlights the importance of clinical experience, medical oversight, and responsible implementation in a space that is evolving rapidly. As the episode develops, the panel reinforces a key message: while advanced therapies are gaining traction, the fundamentals of health, diet, sleep, and exercise remain the foundation of long-term outcomes, with newer interventions acting as an additional layer of optimisation. For operators, this episode provides valuable insight into both the opportunities and responsibilities associated with integrating longevity and wellness services into fitness environments. In this episode, we cover: • What longevity medicine is and why it’s growing • The idea of aging as a disease and what it means in practice • The rise of peptides, biohacking, and advanced therapies • The difference between clinical care and influencer-led health advice • Why diagnostics and personalised data are essential • Risks around unregulated treatments and “DIY” biohacking • How AI is shaping the future of personalised healthcare Guest 👉 To learn more about Dr. Jonathann Kuo, click here: 👉 To learn more about our sponsor EGYM, click here: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at wendy@liftspodcast.com for advertising opportunities. Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it’s published: Or if you prefer, you can receive the latest news direct to your inbox, subscribe here: Shop gym equipment: View our full catalog: (US) Join the conversation at LIFTS LinkedIn: Timestamps 0:00 Introduction 1:05 What Is Longevity Medicine? 5:30 Aging as a Disease A New Perspective 10:20 Peptides Explained: Hype vs Reality 18:45 Fundamentals vs Optimisation 23:30 Mental Health & Neuro Reset Therapies 28:40 Why Diagnostics & Data Matter 33:50 The Rise of Concierge Health Models 38:10 Risks of Unregulated Biohacking 43:00 AI and the Future of Healthcare 46:00 Final Takeaways /episode/index/show/escapefitness/id/41012460

LIFTS Episode 120 – The Molecule Matters: How NAD Actually Works in the Body | with Rachele Pojednic 04/19/2026

LIFTS Episode 120 – The Molecule Matters: How NAD Actually Works in the Body | with Rachele Pojednic Welcome to the latest episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal explore one of the most talked-about topics in modern wellness: NAD and the rapid rise of longevity therapies. Joined by Rachele Pojednic, Chief Science Officer at Restore Hyper Wellness, the conversation breaks down what NAD actually is, how it functions within the body, and why it has become such a focal point in energy, recovery, and healthy aging. As wellness clinics, IV therapies, and performance treatments continue to grow in popularity, NAD has emerged as a central molecule in the conversation around optimisation and longevity. However, as interest increases, so too does the gap between consumer awareness, scientific understanding, and real-world application. The discussion explores the biology behind NAD, including its role in cellular energy production, metabolism, and DNA repair, while also examining the different forms of NAD and its precursors, such as NR and NMN. Matthew and Mo share their own experiences with NAD therapies, opening up a broader discussion around delivery methods, perceived benefits, and the difference between anecdotal outcomes and evidence-based practice. As the conversation develops, Rachel highlights the importance of understanding not just the therapy, but the underlying molecule, and why factors such as dosage, delivery method, and cellular transport play a critical role in determining effectiveness. The episode also addresses the wider challenges within the wellness industry, including the speed at which new therapies are being adopted, the influence of biohacking culture, and the growing need for scientific validation and safety data. For operators, this episode provides valuable insight into both the opportunities and responsibilities associated with integrating longevity and wellness services into fitness environments. In this episode, we cover: What NAD is and how it works in the body Why NAD levels decline with age The rise of NAD and wellness clinics The difference between NAD, NR, and NMN Why delivery method and molecule selection matter The gap between wellness hype and scientific evidence Safety considerations, dosage challenges, and unknowns 👉 To learn more about Rachele Pojednic, click here: https://www.linkedin.com/in/rachelepojednic/ 👉 To learn more about our sponsor EGYM, click here: https://bit.ly/3JzsosR ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising. opportunities. Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it’s published: Shop gym equipment: (US) Join the conversation at LIFTS LinkedIn: Timestamps 0:00 Introduction 1:50 What is NAD? 6:15 How NAD Works in the Body 9:10 Why NAD Declines With Age 13:00 Can You Measure NAD? 19:00 NAD Therapy Explained 28:30 Wellness Hype vs Science 38:30 Safety & What We Don’t Know 51:30 Final Takeaways /episode/index/show/escapefitness/id/40920540

LIFTS Episode 119 - The Golden Era of Fitness? Longevity, Mental Fitness & Human Performance | PerformX Special (Part 3 of 3) | with Giles Denning & Phil Learney 04/12/2026

LIFTS Episode 119 - The Golden Era of Fitness? Longevity, Mental Fitness & Human Performance | PerformX Special (Part 3 of 3) | with Giles Denning & Phil Learney Welcome to the latest episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this special episode recorded live at PerformX, hosts Matthew Januszek and Mohammed Iqbal explore why many believe the fitness industry is entering a golden era of fitness and wellbeing. Joined by Giles Denning and Phil Learney, the conversation explores how fitness, wellness, longevity, and human performance are beginning to converge. As consumer expectations continue to evolve, gyms and operators are being challenged to think beyond traditional training models. Members are increasingly looking for guidance on mental fitness, recovery, sleep, and overall lifestyle optimisation — not just workouts. The discussion explores why gyms may be uniquely positioned to support these broader health goals. From bringing people together through challenging training environments to creating spaces where community, purpose, and coaching intersect, the fitness industry has the potential to play a much larger role in supporting long-term wellbeing. The panel also dives into the concept of cumulative stress and human capacity, exploring how factors such as sleep, travel, alcohol, environment, and recovery protocols influence overall health and performance. As the conversation develops, Phil Learney explains why recovery and wellness practices must be prescribed with the same precision as training, highlighting the growing importance of evidence-based approaches as the industry moves beyond hype toward measurable outcomes. For operators, this episode highlights a significant opportunity: as consumer demand shifts toward longevity, optimisation, and preventative health, gyms may become central hubs for supporting human performance across all areas of life. This episode is Part 3 of a three-part series recorded live at PerformX, exploring the ideas shaping the future of fitness. In this episode, we cover: • Why the fitness industry may be entering a golden era • The growing focus on mental fitness and men’s health • Understanding cumulative stress and human capacity • Why recovery should be prescribed like training • The difference between wellness hype and evidence-based practice • How AI may transform coaching and performance programming • Why gyms may become central hubs for longevity and optimisation 👉 To learn more about Giles Denning, click here: 👉 To learn more about Phil Learney, click here: 👉 To learn more about our sponsor EGYM, click here: ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at wendy@liftspodcast.com for advertising opportunities. Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: (US) (UK) Join the conversation at LIFTS LinkedIn: Timestamps 0:00 Welcome to PerformX 1:07 The Golden Era of Fitness & Wellbeing 4:08 Mental Fitness & Men’s Health 6:13 Human Performance & Wellness Trends 10:01 Understanding Cumulative Stress 14:45 Recovery Should Be Prescribed Like Training 24:36 Final Takeaways: The Future of Fitness /episode/index/show/escapefitness/id/40777235

LIFTS Episode 118 - Fitness Leaders Unfiltered at Coach360 After HFA Party 04/05/2026

LIFTS Episode 118 - Fitness Leaders Unfiltered at Coach360 After HFA Party Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this special episode recorded live at the Coach360 After Party during HFA 2026 in San Diego, hosts Matthew Januszek and Mohammed Iqbal sit down with four influential leaders from across the fitness industry for an unfiltered, behind-the-scenes conversation on where the industry is headed. Featuring insights from Bob Thomas, Sal Pellegrino, Pamela J. Brown (Crunch Fitness), and Marc Rodriguez, this conversation explores the shifting landscape of fitness, from emerging medical integrations and technology to generational changes in trainers, leadership, and culture. In this episode, we cover: The rise of GLP-1 medications and their impact on gyms, training, and member behavior. The ongoing evolution of the fitness industry post-COVID and signs of renewed growth Why culture, community, and human connection are more important than ever. The generational shift in trainers and the growing communication gap. How AI and technology are reshaping personal training and member expectations. The importance of education, mentorship, and professionalism in long-term success. Why longevity, health, and quality of life are overtaking aesthetics as primary goals. The role of leadership in shaping the future of fitness organizations. 👉 To learn more about HFA, click here: 👉 To learn more about our sponsor EGYM, click here: ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: (US) (UK) Join the conversation at LIFTS LinkedIn: 00:00 Bob Thomas Introduction 06:50 GLP-1 and Fitness Industry 22:00 Sal Pellegrino Insights 37:40 Pamela Brown Culture Talk 47:00 Mark Rodriguez Training Evolution 01:01:50 Longevity Shift /episode/index/show/escapefitness/id/40656970

LIFTS Episode 117 - Mark Mastrov, UFC Gyms & ABC Fitness on the Future of the Industry | LIVE at HFA 2026 03/29/2026

LIFTS Episode 117 - Mark Mastrov, UFC Gyms & ABC Fitness on the Future of the Industry | LIVE at HFA 2026 Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this special episode recorded live from HFA 2026 in San Diego, hosts Matthew Januszek and Mohammed Iqbal sit down with three of the most influential leaders in the global fitness industry to break down where the space is heading next. Featuring insights from Mark S. Mastrov (24 Hour Fitness), Adam Sedlack (UFC Gyms), and Bill Davis (ABC Fitness), this episode dives into the rapid evolution of fitness business models, technology, member behavior, and the growing intersection between fitness, healthcare, and longevity. In this episode, we cover: How technology and AI are reshaping the modern gym experience. Why the traditional membership model is evolving (and what comes next). The rise of recovery, longevity, and performance-driven services. How GLP-1s, peptides, and medical wellness are influencing gym usage. The growing importance of personal training as a retention driver. Why younger generations are entering fitness earlier and using gyms differently. The shift toward multi-gym memberships and “share of wallet” behavior. How brands like UFC Gyms are expanding into new modalities like jiu jitsu. The increasing role of personalization, data, and AI in fitness platforms. What separates top-performing gyms from the rest. 👉 To learn more about HFA, click here: 👉 To learn more about our sponsor EGYM, click here: ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: (US) (UK) Join the conversation at LIFTS LinkedIn: 00:00 Intro: Live from HFA 2026 02:03 Mark Mastrov Interview 04:30 Technology & Industry Shift 09:21 Free Membership Model Discussion 13:16 Personal Training & Retention 18:47 Multi-Gym Membership Trends 22:03 Adam Sedlack Interview 25:24 Jiu Jitsu Growth 30:50 Global Fitness Trends 38:23 Bill Davis Interview 43:13 AI & Data in Fitness 57:56 Closing Thoughts /episode/index/show/escapefitness/id/40656955

LIFTS Episode 116 - GLP-1s Are Changing Fitness: What Gym Operators Need to Know | PerformX Special (Part 2 of 3) | with Dr Hussain Al-Zubaidi 03/22/2026

LIFTS Episode 116 - GLP-1s Are Changing Fitness: What Gym Operators Need to Know | PerformX Special (Part 2 of 3) | with Dr Hussain Al-Zubaidi Welcome to the latest episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this special episode recorded live at PerformX, hosts Matthew Januszek and Mohammed Iqbal explore one of the most significant and rapidly evolving topics in health and fitness today: the rise of GLP-1 medications and what they mean for the fitness industry. Joined by Dr Hussain Al-Zubaidi, GP, personal trainer, health coach, and one of the UK’s leading educators on obesity management and lifestyle medicine, the conversation explores how these medications are reshaping the health landscape. As GLP-1 treatments become more widely used across the US and UK, gyms are beginning to see a new type of members entering their facilities, individuals who may be starting their health journey for the first time and looking for guidance on building sustainable habits. The discussion explores how GLP-1 medications work, the challenges around muscle loss during rapid weight reduction, and why strength training, nutrition, and lifestyle change are critical for long-term health outcomes. The panel also examines how healthcare systems such as the NHS are approaching GLP-1 treatments, the risks of relying on medication alone, and why fitness operators may become one of the most important environments for supporting members during and after treatment. From body composition tracking and behaviour change to collaboration between healthcare and fitness professionals, this conversation explores the growing role gyms could play in supporting sustainable health outcomes. This episode is Part 2 of a three-part series recorded live at PerformX, exploring the ideas shaping the future of fitness. In this episode, we cover: Why GLP-1 medications are transforming the weight-loss landscape The difference between weight loss and health gain Why muscle preservation matters during GLP-1 treatment How exercise can reduce the risk of rapid weight regain What gym operators can do to better support members using GLP-1s Why body composition matters more than the number on the scale The opportunity for collaboration between healthcare and fitness professionals 👉 To learn more about Dr Hussain Al-Zubaidi, click here: 👉 To learn more about our sponsor EGYM, click here: ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: (US) (UK) Join the conversation at LIFTS LinkedIn: 0:00 Welcome to LIFTS Live at PerformX 0:46 Why GLP-1s Have Exploded in the US 3:05 The UK Obesity Challenge & GLP-1 Access 6:07 Why Exercise Matters During GLP-1 Treatment 8:45 Muscle Loss and the Opportunity for Gyms 11:01 Why the NHS Is Cautious About GLP-1 18:17 What Gym Operators Should Actually Do 33:38 Micro-dosing, Misuse & Industry Risks 42:04 The Pillars of Lifestyle Medicine /episode/index/show/escapefitness/id/40568630

LIFTS Episode 115 - From Gyms to Health Hubs: The Next Era of Fitness | PerformX Special (Part 1 of 3) | with Jaclyn Hughes, Tim Gray & Rez Barad 03/15/2026

LIFTS Episode 115 - From Gyms to Health Hubs: The Next Era of Fitness | PerformX Special (Part 1 of 3) | with Jaclyn Hughes, Tim Gray & Rez Barad Welcome to the latest episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this special episode recorded live at PerformX, hosts Matthew Januszek and Mohammed Iqbal explore one of the most important shifts happening in the fitness industry today: the evolution of the gym into a health hub. Joined by Jaclyn Hughes (Ultimate Training Solutions), Tim Gray (Health Optimisation Summit & The Biohacker), and Rez Barad (House of Fitness), the panel examines how fitness, longevity, biohacking, and preventative healthcare are beginning to converge. As consumers return to gyms with wearables, health data, and a greater awareness of their own health, operators are being challenged to rethink the role of the fitness facility. Members are no longer just looking for workouts — they’re looking for guidance on sleep, recovery, longevity, and overall health outcomes. The discussion explores how operators can integrate health-focused services while still delivering the fundamentals that matter most: strength training, movement, recovery, and education. The panel also dives into the growing knowledge gap between consumers and coaches, the rise of longevity-focused training, and how gyms could play a much larger role in the preventative health ecosystem. From wearable data and biohacking trends to new membership models and health services, this conversation explores what the next generation of fitness facilities might look like — and what operators should prioritise as the industry evolves. This episode is Part 1 of a three-part series recorded live at PerformX, exploring the ideas shaping the future of fitness. In this episode, we cover: • Why gyms are evolving into health hubs • The rise of longevity, biohacking, and preventative health • The growing knowledge gap between consumers and coaches • Why strength training, sleep, and recovery remain foundational • How wearable data is reshaping consumer expectations • The opportunity for gyms to play a role in preventative healthcare • Why operators may need to shift from tracking visits to tracking outcomes 👉 To learn more about Jaclyn Hughes, click here: 👉 To learn more about Tim Gray and Health Optimisation Summit, click here: 👉 To learn more about Rez Barad and House of Fitness, click here: https://www.houseoffitness.co.uk/ 👉 To learn more about our sponsor EGYM, click here: ================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at wendy@liftspodcast.com for advertising opportunities. Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: (US) (UK) Join the conversation at LIFTS LinkedIn: 0:00 Welcome to LIFTS Live at PerformX 1:40 The Gym as a Health Hub: Why the Industry Is Changing 6:30 Longevity, Biohacking & the Future of Fitness 10:15 Premium vs Accessible Health Services in Gyms 15:00 Biohacking Trends and the Evidence Debate 19:45 The Knowledge Gap Between Consumers and Coaches 23:00 The Foundations: Strength, Sleep & Recovery 30:00 The Opportunity for Gym Operators 33:30 The Future of Gym Pricing & Membership Models 40:15 Final Takeaways: Education, Health & the Next Era of Fitness /episode/index/show/escapefitness/id/40447500

LIFTS Episode 114 - The Future of Personal Training, AI & Human Intelligence | at Connected Health & Fitness 2026 03/08/2026

LIFTS Episode 114 - The Future of Personal Training, AI & Human Intelligence | at Connected Health & Fitness 2026 Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. Recorded live at Connected Health & Fitness Summit 2026, Matthew Januszek and Mohammed Iqbal sit down with three industry leaders to unpack the convergence of fitness, technology, wellness, and human intelligence. Guests include: David Van Daff (NASM): A 30-year fitness industry veteran representing the National Academy of Sports Medicine, discussing certification evolution, AI in training, and the expanding expectations placed on personal trainers. Jeff Yasuda (Feed Media Group): Co-founder of Feed FM, sharing insights on music, AI vs HI, ecosystem trends, and how human curation still powers engagement. Julian Barnes (BFS): Co-founder of BFS and co-chair of Connected Health & Fitness 2026, offering data-driven insights on studio growth, mindset, and the role of people in an increasingly automated world. Key Topics include: How personal training evolved pre and post pandemic. Why AI will not replace trainers, but trainers using AI may dominate. The rise of ecosystem thinking in connected fitness. AI vs HI: why human intelligence still matters. The mindset separating scalable studio operators from everyone else. Why tech must serve frontline staff, not overwhelm them. The demographic challenge facing gyms and studios. How coaches and trainers remain the most powerful influencers in fitness. 👉 To learn more about the Connected Health & Fitness Summit, click here: 👉 To learn more about our sponsor, EGYM, click here: Don't miss a LIFTS update! Subscribe to our free Newsletter today: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: 🛒 Shop gym equipment: 📘 View our full catalog: US – UK – Follow Escape Fitness on social media: Facebook: Instagram: Twitter: LinkedIn: 00:00 – Intro & Personal Training Evolution 05:00 – AI and the Future of Trainers 11:30 – Career Pathways in Fitness 19:41 – Jeff Yasuda on Music & Ecosystems 25:55 – AI vs HI Debate 36:52 – Julian Barnes on Growth & Mindset 45:38 – Do Not Forget the People 53:43 – Technology, Labor & The Future /episode/index/show/escapefitness/id/40238635

LIFTS Episode 113 - From HYROX to Longevity Clinics: The Future of Fitness is Human | Connected Health & Fitness Summit 03/01/2026

LIFTS Episode 113 - From HYROX to Longevity Clinics: The Future of Fitness is Human | Connected Health & Fitness Summit Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this special live episode from the Connected Health & Fitness Summit 2026 in Los Angeles, Matthew Januszek and Mohammed Iqbal sit down with four leaders shaping the future of performance, longevity, franchising, and workforce training. Guests include: Douglas Gremmen (HYROX): On building one of the fastest growing competitive fitness brands in the world and why purpose-driven training is the ultimate disruptor. Dean Kelly (Extension Health): On physician-led longevity, advanced diagnostics, and the shift from conversation to clinical outcomes. Julie Cartwright (PVOLVE): On scaling an omni-channel fitness brand and the emotional responsibility of franchising. This episode explores the balance between AI and human intelligence, the rise of team-based competition, the evolution of longevity medicine, and how modern training systems are transforming frontline industries. Key Topics Include: How HYROX built a global competitive ecosystem without competing with gyms. Why doubles competition is redefining community in fitness. The difference between influencer-driven biohacking and physician-led longevity care. The realities of scaling a franchise brand in today’s market. How AI-powered training systems are improving workforce performance. The importance of human connection in an AI-native world. 👉 To learn more about the Connected Health & Fitness Summit, click here: 👉 To learn more about our sponsor, EGYM, click here: Don't miss a LIFTS update! Subscribe to our free Newsletter today: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: 🛒 Shop gym equipment: 📘 View our full catalog: US – UK – Follow Escape Fitness on social media: Facebook: Instagram: Twitter: LinkedIn: 0:00 Live from Connected Health & Fitness Summit 2026 1:33 Douglas Gremmen on HYROX Growth 3:46 Disrupting Fitness with Purpose-Driven Competition 8:46 The Rise of Doubles and Team Culture 17:46 Dean Kelly on Longevity and Clinical Outcomes 21:29 Making Longevity Accessible 29:21 Julie Cartwright on Building PVOLVE 36:56 The Realities of Franchising 46:00 Rachael Nemeth on Training the Frontline Workforce 53:12 AI, Learning Retention, and Business Outcomes /episode/index/show/escapefitness/id/40238600

LIFTS Episode 112 – Why 60-Year-Olds Are Stronger Than 30-Year-Olds (Data Shocked Us) | Strength, Longevity & The Future of Fitness | with Troy Taylor 02/22/2026

LIFTS Episode 112 – Why 60-Year-Olds Are Stronger Than 30-Year-Olds (Data Shocked Us) | Strength, Longevity & The Future of Fitness | with Troy Taylor Welcome to the latest episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Troy Taylor from Tonal to explore one of the most important shifts happening in fitness today: strength as the foundation of longevity. Drawing on connected strength data from thousands of members, this conversation examines a surprising insight — in many cases, 60-year-olds are matching or outperforming 30-year-olds in relative strength gains. The difference isn’t age. It’s consistency, progressive overload, and measurable outcomes. As the industry shifts from aesthetics and performance toward healthspan and preventative health, the discussion explores what truly matters as we age. From muscle mass and maximal strength to power and velocity, Troy explains why lower-body power may be one of the most important predictors of long-term resilience, fall prevention, and independence. The episode also explores minimal effective dose training, advanced tools like eccentric overload, and the growing role of connected strength technology. For operators, this conversation challenges traditional KPIs such as check-ins and time-in-gym, making the case for tracking strength progression and real outcomes instead. This episode moves beyond trends to examine what fitness operators, brands, and leaders should prioritise if the goal is not just participation — but measurable progress and long-term health impact. In this episode, we cover: • Why older members often outperform younger ones in relative strength gains • The real driver of progress: consistency and progressive overload • Why strength is becoming foundational for longevity • Muscle vs strength vs power — and why power matters most as we age • Minimal effective dose training and why 20–35 minutes works • Why lower-body power is critical for healthspan and fall prevention • Why operators must shift from tracking visits to tracking outcomes 👉 To learn more about Troy Taylor, click here: 👉 To learn more about Tonal, click here: 👉 To download the Tonal State of Strength Report, click here: 👉 To learn more about our sponsor, EGYM, click here: ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at wendy@liftspodcast.com for advertising opportunities. Subscribe to our YouTube channel and turn on notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: (US) (UK) ===================================================== Join the conversation at LIFTS LinkedIn: 0:00 Why 60-Year-Olds Are Outperforming 30-Year-Olds 6:45 What Tonal’s Data Reveals About Consistency 17:42 Minimal Effective Dose: Why Short Workouts Work 20:59 Muscle vs Strength vs Power (What Matters Most) 30:09 What This Means for Operators 41:39 Final Takeaways: Lower-Body Power & Longevity /episode/index/show/escapefitness/id/40186055

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