Escape Your Limits

ESCAPE YOUR LIMITS: Inside the minds of fitness industry influencers. Find out what drives, fuels and motivates the leaders in health and fitness. Each episode of Escape Your Limits reveals the mental, physical and emotional ingredients involved in standing out above everybody else. Discover why successful people keep going when most people stop, and what keeps them going day after day. It’s not about shortcuts for dreamers; these people prove that constant hard work fueled by the right frame of mind is what makes dreams a reality. Join Matthew Januszek, co-founder of Escape Fitness, as he delves into the mindset of leadership and success. L.I.F.T.S: Every week, our intrepid hosts Matthew Januszek of Escape Fitness and Mo Iqbal of SweatWorks will discuss the breaking fitness industry news, providing their own perspective on the headlines whilst provoking thoughts and conversations. All delivered in a quick-fix, approximately 30-minute podcast.

LIFTS Episode 56 - From Boutique Gyms to Social Sports | 2024 ClassPass Look Back Report with Kinsey Livingston 01/19/2025

LIFTS Episode 56 - From Boutique Gyms to Social Sports | 2024 ClassPass Look Back Report with Kinsey Livingston Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Kinsey Livingston, VP of Sales at Mindbody and ClassPass. This LIFTS episode covers: Overview of the ClassPass annual report and its importance in understanding fitness industry trends. The merger between ClassPass and Mindbody, including the acquisition and service integration. Rise of Pilates as the top workout, with an 84% increase over the previous year. Growth of low-impact training and holistic wellness experiences. Influence of social media on making fitness more accessible. Shift in ClassPass demographics towards older age groups. Tuesday as the busiest day for fitness reservations. Significant increase in body scan bookings and the growing interest in personalized fitness data. Emergence of community-centered activities like soccer, volleyball, and paddleboarding on the ClassPass platform. Future trends in fitness and wellness for 2025. To view the report, click here: ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 02:04 ClassPass and Mindbody Merger 03:51 Overview of the ClassPass Report 05:46 Growth of Pilates and Low Impact Training 08:20 Influence of social media and Lifestyle Shifts 11:42 Popularity of Weekdays and Weekends 15:52 Body Scans and Personalized Data 18:25 Community-Centered Activities and Future Trends /episode/index/show/escapefitness/id/34891165

LIFTS Episode 55 - AI in Fitness: The Future is NOW | Lauren Shroyer of ACE Fitness 01/12/2025

LIFTS Episode 55 - AI in Fitness: The Future is NOW | Lauren Shroyer of ACE Fitness Welcome to this episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts , Co-Founder of and , Founder & CEO of , are joined by Lauren Shroyer, VP of Product Development and Innovation at ACE (American Council on Exercise), the leading non-profit organisation certifying health coaches and exercise professionals which seeks to get people moving worldwide. This episode focuses on the huge impact that AI is going to have on the fitness industry, and in particular, the frontline fitness professionals. This LIFTS episode covers: The role of AI in personalization and data management. The shift towards online education post-pandemic. The integration of AI tools for creating, and tailoring fitness programs. Three key limitations of AI: Connection, Creativity and Common Sense. The importance of human connection and creativity in fitness. The challenges trainers face from gyms and the need to adapt to new technologies. Lumin, a studio in Texas that harnesses the power of AI to provide ‘the world’s smartest fitness studio’. How to integrate AI effectively, focusing on behavior change coaching and leveraging AI for efficiency. To learn more about ACE, click here: ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 2:43 Impact of AI on Fitness Professionals 10:18 Challenges and opportunities for Trainers post-pandemic 15:35 Embracing AI and technology within fitness 17:10 The three core things that AI cannot do 24:45 The role of AI in personalized fitness programs 29:29 The future of AI in fitness and ACE’s role 29:58 The potential of pure, AI-based fitness models 34:03 Final thoughts and future directions /episode/index/show/escapefitness/id/34798940

LIFTS Episode 54 - Fitness Industry Growth Drivers: GLP-1s, Strength Training and Personalized Healthcare 01/05/2025

LIFTS Episode 54 - Fitness Industry Growth Drivers: GLP-1s, Strength Training and Personalized Healthcare Welcome to this extended episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts , Co-Founder of and , Founder & CEO of , are joined by Anthony Vennare, the founder of pioneering news aggregator Fitt Insider and Wellworthy to reflect on how predictions made about 2024 played out and to look ahead at the trends and innovations driving the future direction of the fitness and wellness industries. This LIFTS episode covers: A review of 2024 predictions and how they played out. Trends and predictions for fitness brands, tech products and consumer preferences. The growth in popularity and functionality of wearable tech. A look at how emerging fittech giants like Oura, Levels and Apple has played out. The impact of GLP-1s on consumers and the fitness industry. The boom in strength training and Pilates. The integration of fitness and healthcare. Increasing consumer awareness around food and environmental impact. 2025 predictions: rising investment in health & wellness, consolidation and a focus on personalized and prescriptive health solutions. Personal goals for 2025. To learn more about Anthony Vennare, click here: ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 1:40 Reflection on 2024's predictions for big companies and big tech (Oura, Apple, Levels) 9:40 Reflections and Predictions: Small to Medium-Sized Fitness Businesses Predictions – Flexes And Fails 17:00 Trends Predications (GLP-1s, strength training, mixing modalities, Pilates) 25:08 Big Company and Tech 2025 Predications (connecting health clubs with healthcare, growth of peptide use, make America Healthy 36:03 Small To Medium Company and Tech Predictions (AI, women’s health, environmental awareness, reimagining the gym floor, vending) 46:20 General Trend Predictions (mental fitness to combat addictions and illness, evidencing health outcomes, consumers making incremental changes to improve health and longevity, attracting new investment 53:29 Final Thoughts and Personal Goals /episode/index/show/escapefitness/id/34718265

LIFTS Episode 53 - Shaping the Industry: Key Themes for 2025 at PerformX Live | Giles Denning 12/29/2024

LIFTS Episode 53 - Shaping the Industry: Key Themes for 2025 at PerformX Live | Giles Denning Welcome to the last episode of LIFTS in 2024, your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts , Co-Founder of and , Founder & CEO of , are joined by Giles Denning, Head of Marketing, PerformX. Matthew and Mo are on the advisory board of PerformX Live, an event that is the business of fitness, a powerhouse environment and is taking place at the NEC, Birmingham on 26th & 27th February 2025. The conversation in this episode introduces listeners to the themes that will be discussed on the main stage at the event. Bringing in thought leaders from around the globe that will discuss digitalization, premiumization, AI, recovery and more. In this LIFTS podcast, we discuss: PerformX and the themes that will shape the industry in 2025. Bridging the gap: the fitness industry's role in wellcare. Digitalization, premiumization, and the evolving fitness landscape. The biggest trends of 2024 and predictions of 2025. To learn more about PerformX Live, click here: ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 4.37 Theme One - Digitalization 8.28 Theme Two - Premiumisation 13.22 Theme Three – AI 18.53 Theme Four – Future of Recovery on the Gym Floor 21.57 Theme Five – Longevity and Bio-Hacking 25.56 The Fitness Industry’s Role in WellCare 32.58 Biggest Trends of 2024 and the Predictions for 2025 36.21 Brands to watch out for /episode/index/show/escapefitness/id/34628345

Ep 340 - Digital Marketing Hacks That Drive Community Engagement | Dennis Yu 12/22/2024

Ep 340 - Digital Marketing Hacks That Drive Community Engagement | Dennis Yu In this special mid-week podcast, brought to you by Escape Fitness, we delve into the strategies that amplify a gym's digital presence and drive real business results with today’s guest, Dennis Yu, one of the world’s foremost authorities on leveraging digital marketing for success. Here, Dennis shares his decades of expertise, delivering actionable insights on how gyms can build stronger community connections by collecting, curating, and sharing hyper-localized digital content. Whether you’re a gym owner or operator, this conversation is packed with invaluable advice to attract more members and deepen engagement with local populations. Dennis Yu is the Chief Technology Officer at BlitzMetrics and co-author of the best-selling book The Definitive Guide to TikTok Ads. A seasoned international speaker, Dennis has presented in over 20 countries and worked with iconic brands like Nike, Red Bull, and the Golden State Warriors. His insights have been featured in CNN, The Wall Street Journal, The Washington Post, NPR, and The Los Angeles Times. He also holds a Bachelor’s degree in Finance from Southern Methodist University and a degree in Economics from the London School of Economics. In this Episode, we discuss: The ‘hidden’ data-value that led to the multi-billion dollar sale of Visio to Walmart. The ‘dollar a day’ marketing strategy. Google and YouTube as social media networks. Reviews and recommendations – do they deliver value? Hacks to encourage member reviews. Setting up Google Pages for success. Localization and personalization - the key to online visibility. Successfully organizing content across multiple social media platforms. Engagement and content strategy. Traditional marketing vs. digital marketing – which works best? The power of micro podcasts. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 0:29 The ‘hidden’ data-value that led to the multi-billion dollar sale of Visio to Walmart 1:12 Using hardware as the gateway to data collection 2:21 Explaining the ‘dollar a day’ marketing strategy 7:10 Google and YouTube as social media networks 8:15 How influential are posted reviews and recommendations? 10:55 Hacks that encourage members to post reviews 13:06 Setting up Google Pages for success 18:06 Signals Google loves - localization and personalization 19:09 Organizing online information for optimal effect 25:17 How to organize content across multiple social media platforms 27:27 Engagement and content strategy 33:29 Traditional marketing vs. digital marketing – which works best? 34:49 The power of micro podcasts /episode/index/show/escapefitness/id/34563460

Ep 339 - From Grit to Glory: Rick Valente’s Journey from $400 to Gold’s Gym Icon 12/15/2024

Ep 339 - From Grit to Glory: Rick Valente’s Journey from $400 to Gold’s Gym Icon On this week’s episode of the Escape Your Limits Podcast, we are joined by Rick Valente, a legendary figure in the bodybuilding and fitness industry, best known as the co-host of ESPN's BodyShaping. Born and raised in Connecticut, Rick discovered his passion for fitness early on, driven by a love for sports, martial arts and a determination to build a bodybuilder’s physique. Leaving behind a challenging upbringing surrounded by drugs, he made the life-changing decision to move to California in the early 1980s and train at the iconic Gold’s Gym. His dedication led him to win Mr. Los Angeles and place second in Mr. California. However, a significant injury in 1987—tearing a pectoral muscle while lifting 500 pounds—marked a turning point, shifting his focus to coaching and personal training. In this inspiring episode, Rick shares his journey from troubled beginnings to becoming a bodybuilding icon and TV personality. He offers timeless fitness wisdom, actionable advice for personal growth and stories of training alongside legends like Arnold Schwarzenegger and Gregory Hines. This is a conversation packed with lessons on resilience, passion, and transformation. In this podcast, Rick discusses: Overcoming a troubled upbringing throughs sports and training. The pivotal decision to move to California and train at Gold’s Gym. The energy and culture of Gold’s Gym in the 80s. Training with legends and the community spirit of old-school bodybuilding. The art of posing and the aesthetics of bodybuilding. Reflections on training methods and the evolution over the years. Hosting the hit fitness TV show ‘BodyShaping’ and its influence on fitness culture. Dealing with family tragedies, retirement boredom and finding new creative purpose. To learn more about Rick Valente, click here: ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 3:06 Influences in early life 5:47 Move to Florida and career beginnings 11:47 Gold’s Gym and celebrity encounters 20:13 Training techniques and workout memories 27:14 Bodybuilding competitions 32:11 “Body Shaping” and fame 42:08 Transition to writing and photography 43:36 Coping with boredom and personal growth 47:08 Advice for younger generations /episode/index/show/escapefitness/id/34442555

LIFTS Episode 52 - What Makes Australian Fitness Stand Out? Beyond Activ Unveiled 12/08/2024

LIFTS Episode 51 - The Future of Boutique Fitness | Kevin Yates 12/01/2024

LIFTS Episode 51 - The Future of Boutique Fitness | Kevin Yates Welcome to this week’s episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts , Co-Founder of and , Founder & CEO of , are joined by , CEO EMEA. With more that 20 years-experience working in the fitness industry there are few individuals on the planet with more experience than Kevin Yates when it comes to building and operating boutique fitness brands. Currently heading up Lift Brands EMEA, which includes icon brands Snap Fitness and 9Round, Kevin also played a huge hand in the growth and success of European boutique brand, Trib3 and before that, the trailblazing UK boutique brand, 1Rebel. In this LIFTS podcast, we discuss: The evolution of boutique fitness. The pivot to multiple modalities within a boutique offer. The price vs value challenge facing HVLP fitness brands. What component parts make a successful boutique fitness brand. From HVLP 1.0 to HVLP 2.0 and the brands leading the charge. What do boutiques have to do to maintain relevance in today’s market? Trend predictions for the fitness sector. To learn more about Lift Brands, click here: ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 0:25 RFK’s as Health and Human Services Secretary in the US. Good news or bad news? 2:50 Intro to Kevin Yates 5:06 The evolution of boutique fitness 9:43 The pivot to offering multiple modalities within a boutique offer 11:25 Adaptions HVLP fitness brands need to make to be able to charge more to cover rising costs 21:03 What component parts make a successful boutique fitness brand 25:17 The evolution from HVLP 1.0 to HVLP 2.0 and the brands leading the charge 33:00 What do boutiques have to do to maintain relevance in today’s market? 36:12 Trend predictions for the fitness sector /episode/index/show/escapefitness/id/34110841

LIFTS Episode 50 - Sleep Better, Lift Stronger, Live Longer: Diving Deep Into Wellness 11/24/2024

LIFTS Episode 50 - Sleep Better, Lift Stronger, Live Longer: Diving Deep Into Wellness Welcome to this week’s episode of LIFTS, a quick snapshot into the Latest Industry Fitness Trends and Stories. Today, hosts , Co-Founder of and , Founder & CEO of , get together to discuss recent health and biohacking trends, nutrition and supplements, strength training insights, tech and wellness integrations and emerging fitness trends including the latest from industry innovators Oura, F45, Samsung and Vasa Fitness. In this LIFTS podcast, topics include: Hostage tape; the viral sleeping trend. Repacking your pre/post workout supplements. Tips from Dr. Jim Stoppani on how to build muscle. The new Oura nutrition tracking tool. FS8, the new Pilates model from F45. F45 teams up with Samsung to bring workouts to Samsung TVs. Research results on benefits of ‘exercise stacking’. Vasa Fitness adds boutique strength class to HVLP offering. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog:https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 0:54 Viral sleep trend of ‘hostage taping’ 3:44 Exploring supplements and nutrition 10:00 The minefield that consumers face choosing nutritional products 13:27 The evolution of tracking apps 17:46 F45 introducing Pilates offering 19:33 F45 partner with Samsung to deliver Samsung TV workouts 21:23 Exercise snacking and strength training 27:44 Vasa Fitness adds boutique strength class to HVLP offering 30:53 Gym etiquette and social media impact 36:02 Final thoughts /episode/index/show/escapefitness/id/33905252

LIFTS Episode 49 - Sustainability & AI Workouts | The Gym of the Future with Yves Preissler 11/17/2024

LIFTS Episode 49 - Sustainability & AI Workouts | The Gym of the Future with Yves Preissler Welcome to this week’s episode of LIFTS, your bite-size dose of the Latest Industry Fitness Trends and Stories. Today, hosts , Co-Founder of and , Founder & CEO of , are joined by Yves Preissler, CEO of YP Fitness Consulting, an expert in turnkey and modular gym design solutions across global fitness, sport, wellness and recovery industries. With 40+ combined years’ experience, Yves and his team of professional consultants have a wealth of global expertise creating high end finishes to create tailor-made concepts that deliver results for investors, developers and business owners. This podcast episode explores the future of gym design, covering trending topics such as sustainability, AI technology and customer-centric experiences. In this LIFTS podcast, topics include: Customer-centric gym designs. How wellness and luxury are transforming training. Sustainability within the fitness industry. Equipment: price vs. quality and sustainability. Integrating AI and technological advancements. Fred Fitness: the first truly AI-powered gym. Designing gyms of the future. Technology vs. human interaction. The evolution of group fitness and personalized fitness. To learn more about Yves Preissler, click here: ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 0:30 Resetting the body while travelling 3:03 Alcohol and travel habits 4:19 Customer-centric design philosophy 7:03 How wellness and luxury are transforming training 9:25 Sustainability within the fitness industry 19:30 Technology integration into fitness 21:30 Fred Fitness: the first truly AI-powered gym 22:33 The evolution of group fitness and personalised fitness 31:41 Balancing technology and human interaction 31:59 Solving meaningful problems in fitness /episode/index/show/escapefitness/id/33921482

LIFTS Episode 48 - Will the U.S. Election Redefine the Future of Fitness? Athletech News Founder & CEO Edward Hertzman 11/10/2024

LIFTS Episode 48 - Will the U.S. Election Redefine the Future of Fitness? Athletech News Founder & CEO Edward Hertzman Welcome to this week’s episode of LIFTS, your snack-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts , Co-Founder of and , Founder & CEO of , are joined by Edward Hertzman, Founder & CEO of Athletech News. On this week’s episode, recorded on November 5th, just ahead of the 2024 U.S. Presidential Election, we talk to one of the industry’s most trailblazing media mogul’s about the potential impact a change of political leadership might have on the fitness industry. We also explore the role of the media in reporting and curating the news that is driving decisions and shaping the sector. Hold on to your hat, this one covers a lot of ground! About Athletech News (ATN) founded by Edward Hertzman With a mission is to provide the fitness and wellness industry with a dynamic and trusted platform that fosters innovation, collaboration and growth, Athletech News (ATN) serves a subscriber base of almost 100,000 that spans various verticals within the fitness and wellness industry and has been transformative in the speed and detail of news delivery. In this LIFTS podcast, topics include: Changes to news delivery within fitness and wellness. Impact of the U.S. Election on the fitness industry. The future of healthcare. The impact of rising healthcare costs on business. Staying true to the fitness industry’s core mission regardless of election result. Is a healthy active lifestyle a political issue? The role of media in shaping political opinion. Industry events– creating unique events that deliver value. The challenge of balancing sponsorship with content credibility. The ingredients of a successful media outlet. Final thoughts: media influence and the U.S. Election. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog:https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 2:36 Changes to news delivery within fitness and wellness 6:19 Impact of the U.S. Election on the fitness industry 10:12 What does the future of healthcare look like? 16:06 The impact of rising healthcare costs on business 17:08 Staying true to the fitness industry’s core mission regardless of the Election result 21:41 Is a healthy, active lifestyle a political issue? 23:14 The role of media in shaping political opinion 25:35 Industry events – cutting through the crowd and making meaningful connections 30:21 Balancing sponsorship with content credibility 35:38 The ingredients of a successful media outlet 39:13 Final thoughts: Media influence and the U.S. Election /episode/index/show/escapefitness/id/33845677

Ep 338 - Redefining Muscle Growth | Dr. Jim Stoppani 11/03/2024

Ep 338 - Redefining Muscle Growth | Dr. Jim Stoppani On this week’s episode of the , we are joined by Dr. Jim Stoppani, a renowned expert in exercise science, sports nutrition, and supplementation, with over 15 years of experience helping millions transform their lives through science-backed training and nutrition plans. He earned his PhD in exercise physiology and a minor in biochemistry from the University of Connecticut and completed postdoctoral research at Yale University, focusing on exercise and gene regulation in muscle tissue. He was presented with the Gatorade Beginning Investigator Award by the American Physiological Society for his research. After serving as Senior Science Editor for Weider Publications, he launched JYM Supplement Science in 2013, a pioneering sports nutrition company and has authored influential books, including The Encyclopedia of Muscle & Strength and LL Cool J’s Platinum 360 Diet and Lifestyle. In this podcast, Dr. Jim Stoppani discusses: New research into muscle growth. Mathematical models for maximizing muscle. Strategies for the fit vs. more unfit exerciser. Weight loss, muscle gain and lifestyle change. Optimal workouts for fat loss vs. muscle gain. Testosterone, supplements and the anabolic window. Full body vs Split body workouts. Time under tension and its role in muscle building. Muscle protein synthesis. The benefits of intermittent fasting. Creatine and protein intake guidelines. How alcohol impacts sleep, muscle gain and recovery. To learn more about Dr. Jim Stoppanni, click here: ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 0:20 New research into muscle growth 3:09 Range of motion and muscle growth 5:57 Stretching and muscle growth 6:58 Applying new research to workouts 12:49 Importance of time under tension 14:44 Scientific models and muscle growth 21:23 The ideal amount of muscle for health 26:57 Protein intake and essential amino acids 46:23 The benefits of creatine for performance 54:15 Balancing lifestyle changes 15:18 Full body vs. split body workouts 1:04:01 Exercises that trigger testosterone /episode/index/show/escapefitness/id/33707887

LIFTS Episode 47 - AI and Fitness: Shaping the Future with Dr. Ted Vickey 10/27/2024

LIFTS Episode 47 - AI and Fitness: Shaping the Future with Dr. Ted Vickey Welcome to this week’s episode of LIFTS, your bite-size dose of the Latest Industry Fitness Trends and Stories. Today, hosts , Co-Founder of and , Founder & CEO of , are joined by Dr. Ted Vickey, a fitness technology strategist, who is CEO of disruptive health technology company, FitWell and the author of a new, groundbreaking book: ‘'The Fitness Professionals Guide to ChatGPT". Often referred to as the ‘most connected man in fitness’ Dr. Vickey also served as an executive director of the White House Athletic Center under two presidents and, in 2021, was named one of the most influential fitness tech people in the industry by the Fitness Industry Technology Council (FITC). In this LIFTS podcast, topics include: The impact of technology on the future of education. Effectively using AI tools to optimize efficiency. Is ChatGPT the best AI model? How can AI be effectively applied in fitness? Training AI and the various information sources available. The importance of full disclosure. What ROI can a PT expect from integrating AI? Advanced features and the future of AI. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog:https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 02:22 Introduction to Dr. Ted Vickey 06:07 The future of Education 09:35 Effectively using AI tools to optimize efficiency 12:44 Is ChatGPT the best AI model? 14:03 How can AI be applied in fitness? 22:12 Methods of training AI and the information sources used 25:51 The importance of full disclosure 29:31 What is the ROI of using AI to a personal trainer? 33:21 Advanced AI features such as range of motion analysis 34:27 Final thoughts and takeaways /episode/index/show/escapefitness/id/33595567

LIFTS Episode 46 - Weight Watchers & GLP-1s, Falling Alcohol Consumption, AG1 in Starbucks, Greg Glassman's MetFix 10/20/2024

LIFTS Episode 46 - Weight Watchers & GLP-1s, Falling Alcohol Consumption, AG1 in Starbucks, Greg Glassman's MetFix Welcome back to L.I.F.T.S, your bite-size dose of the Latest Industry Fitness Trends and Stories hitting the headlines. On this week’s episode, hosts , Co-Founder of and , Founder & CEO of , lift the lid on some of the stories driving the fitness, health and wellbeing newsfeeds. In this episode, headlines discussed include: Josh Harris’s Acquistion of OneLife Fitness. Weight Watchers relationship with GLP-1 drugs. The decline in alcohol consumption. The role of wearables in managing alcohol intake. Athletic Greens partnership with Starbucks. Greg Glassman's new venture, MetFix. Reflections on the impact of A1 and GLP1s on the fitness industry. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog:https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 0:29 Mo Iqbal’s running injury and recovery 2:26 Josh Harris Acquires One Life Fitness 4:38 Weight Watchers and GLP-1 Drugs 11:32 The decline in alcohol consumption 16:44 The role of wearables in managing alcohol intake 19:25 Athletic Greens Partnership with Starbucks 23:47 Greg Glassman's New Venture, MetFix 30:05 Reflections on the impact of A1 and GLP1s on the fitness industry Disclaimer By accessing this Podcast, I acknowledge that Escape Fitness LTD and SweatWorks make no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only, and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Escape Fitness LTD and SweatWorks do not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third-party materials or content of any third-party site referenced in this Podcast do not necessarily reflect the opinions, standards, or policies of Escape Fitness LTD and SweatWorks. Escape Fitness LTD and SweatWorks assume no responsibility or liability for the accuracy or completeness of the content contained in third-party materials or on third-party sites referenced in this Podcast or the compliance with applicable laws of such materials and/or links referenced herein. Moreover, Escape Fitness LTD and SweatWorks make no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. ESCAPE FITNESS LTD AND SWEATWORKS EXPRESSLY DISCLAIM ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST. /episode/index/show/escapefitness/id/33428837

LIFTS Episode 45 - L Catterton Investment EGYM/ Solid Core | Alex Alimanestianu 10/13/2024

LIFTS Episode 45 - L Catterton Investment EGYM/ Solid Core | Alex Alimanestianu On this LIFTS podcast, Escape Fitness CEO, and , Founder & CEO of are joined by guest, Alex Alimanestianu, a seasoned executive and Angel Investor with significant experience in the fitness and wellness industry. He served for a long time as CEO of Talent Sports International, and in addition to his leadership there, Alex has been an active investor in the fitness technology space. In this episode, the discussion centred on L Catterton’s recent investments in EGM and [solidcore]. Alimanestianu highlights the importance of early-stage investments in emerging markets and the advantages of being an early player in new concepts. He expressed concerns about the long-term viability of standalone boutique fitness studios, citing low entry barriers and increased competition. The conversation also covered the boom in Pilates and whether it had peaked, along with broader implications for valuation and investment trends in the fitness industry. Key topics discussed include: Opportunity vs. challenges in investing in start-ups. L Catterton investing in Solid Core and EGYM. Comparison with innovations across other industries. Advantage of being the first of second player to a concept. The shifting buying pattern of fitness equipment. The boom of Pilates, but has it peaked? Risk of boutiques only offering one modality. The franchise model in boutiques. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog:https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 2:55 Alex’s opportunity to invest in Mirror 5:00 Investing in fitness industry start-ups 6:08 Advantage of being ‘the first or second player’ to new concepts 8:45 L Catterton’s investment in EGYM 13:01 Comparison with other fitness companies and industries 16:25 Integrating technology from a more medical perspective 17:51 The shifting buying pattern of fitness equipment 20:50 L Catterton’s investment in Solid Core 24:09 The breadth of Pilates formats available 26:21 The booming demand for Pilates 27:09 Risks of boutiques only offering one thing 33:35 The franchise model in boutique 39:54 Final thoughts and key takeaways /episode/index/show/escapefitness/id/33428807

LIFTS Episode 44 - "LIVE" from Beyond Activ NYC -Part 2- The Pilates Boom and Investing in the Industry 10/06/2024

LIFTS Episode 44 - "LIVE" from Beyond Activ NYC -Part 2- The Pilates Boom and Investing in the Industry Welcome to the latest episode of L.I.F.T.S. This episode is the final instalment of a three-part series recorded live at Beyond Activ, New York City – a fitness focused leadership, investment and business development event held in September 2024. In this episode, hosts , Co-Founder of and , Founder & CEO of get under the skin of the industry to explore where investors are placing their funding, new product innovations, the fate of the boutique fitness market and the evolution of HVPL clubs. Today’s guests are: Pete Moore, MD Integrity Square and Krissy Vann, Director of Content at All Things Fitness and Wellness. Nicoline Roth, Founder, Nordic Strong plus owner & manufacturer of the Nordic Trainer. David Weston, MD, HighPost Capital. Yvette & Neal McGaffin, Co-Founders, Reform RX. In this episode, the conversation covers: Importance of strategic locations and lease terms. The danger of trying to be all things to everyone. The growth of Pilates and the success of [solidcore]. Emerging fitness trend: spotlight on Metabolic and New York Athletic Club's Squads. Introducing the Nordic Strength concept, based around the Nordic way of life. Future development :a studio and at-home integration. Fitness investment strategies – where is it wise to invest right now? The rise of 2.0 players: Crunch Fitness, EOS Fitness, Fitness Connection, Chuze Fitness. The evolution from HVLP 2.0 to HVLP 3.0. The rise of the social wellness club. Solving the instructor talent problem. What is driving the Pilates boom and can it last? ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 0:30 Pete Moore | Integrity Square 22:33 Nicoline Roth | Nordic Strong 35:45 David Weston | HighPost Capital 55:34 Yvette & Neal McGaffin | Reform RX /episode/index/show/escapefitness/id/33343542

LIFTS Episode 43 - "LIVE" From Beyond Activ NYC 2024 Part 1 09/29/2024

LIFTS Episode 43 - "LIVE" From Beyond Activ NYC 2024 Part 1 Welcome to the latest episode of L.I.F.T.S. This episode is part-two of a three-part podcast series recorded live at Beyond Activ, a leadership, investment and business development event in September 2024. In this episode, hosts , Co-Founder of and , Founder & CEO of , talk to four guests from both sides of the fence - the operator and suppliers within the fitness industry: Adam Sedlack, CEO, UFC Gyms Jack Daly, CEO, TRX Jay Worthy, CEO, Myzone Ashley Mills, Co-Founder & Co-CEO, obé Fitness and Mark Mullett, Co-Founder & Co-CEO, obé Fitness In this episode, topics discussed include: Impact of low-cost gyms setting new price expectations. Disciplined growth plans important for sustainability. Staying On-Trend with Functional Fitness to Grow Global Brand. Focusing on functional strength in line with growing consumer interest. Leveraging Wearable Data: The Future of Personalization, Insights and Behavior Change in Fitness. The evolution of wearables and increasing role they will play in driving industry growth and health outcomes. Opportunities to utilize wearable data through analytics to provide personalized, actionable insights for members. Body Literacy and Women’s Health. Funding and the economic environment. Strategic Partnerships and Future Growth. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 2:33 Adam Sedlack | CEO | UFC Gyms 26:11 Jack Daly | CEO | TRX 47:15 Jay Worthy | CEO | Myzone 1:03:31 Mark Mullett & Ashley Mills | Co-founders | obé Fitness /episode/index/show/escapefitness/id/33244647

LIFTS Episode 42 - Client Connectivity, Strength Training's Surge in Popularity | Jack Thomas | The Fit Guide 09/22/2024

LIFTS Episode 42 - Client Connectivity, Strength Training's Surge in Popularity | Jack Thomas | The Fit Guide On this LIFTS podcast, Escape Fitness CEO, and Founder & CEO of are joined by Jack Thomas, Co-Founder of The Fit Guide, the only global, independent rating system for premium fitness clubs and studios. This episode discusses The Fit Guides comprehensive report on fitness industry standards, evaluating global clubs across various modalities. This episode delves into exploring the importance of client connection, the continued boom in popularity of strength training, driven by consumer demand and research on longevity, and the opportunities that the boutique fitness sector has still to maximize. Matthew, Mo and Jack debate learnings from other sectors who traditionally evolve and innovate more quickly than the fitness industry, training modalities and brands that are performing better than others and regional differences that impact fitness industries internationally. Key topics discussed include: Drawing learnings from the hospitality sector. How CrossFit got more people into strength training. The opportunities in the boutique fitness sector. Peloton and Planet Fitness shift focus to strength training. Strength training and its continued growth in popularity. Gen Z; the most informed population in regards to health and fitness. Opportunities within Yoga and Pilates modalities. Breaking down the member journey to boost engagement. To learn more about Jack Thomas and The Fit Guide, click here: ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 2.44 Reports created by The Fit Guide 4.45 Current state of the Fitness Industry 6.10 Peloton and Planet Fitness shift focus to strength training 6.29 Global trend of strength training 13.45 Planet Fitness launch Strength Plus app 17.16 Impact of CrossFit and functional training 17.28 Boutique fitness and client connection 18.03 Regional differences in fitness modalities 20.22 The importance of connecting with your clients 26.42 Challenges and opportunities in boutique fitness /episode/index/show/escapefitness/id/32890957

Ep 337 - Mr. Universe to the NFL | The Untold Story of Extreme Muscle Methods | John Brown 09/15/2024

Ep 337 - Mr. Universe to the NFL | The Untold Story of Extreme Muscle Methods | John Brown On this week’s episode of the , we are joined by legend, John Brown, a trailblazing American bodybuilder who rose to fame in the 1970s and 1980s. Despite facing racism and discrimination in the sport, Brown achieved incredible success, winning the Amateur Mr. Universe title in 1981 and 1982, as well as the Mr. World title three times. John went on to raise three boys, all of whom inherited his sporting genes and, with the benefit of his support, experience and wisdom, went on to achieve success as NFL players. In this podcast we take a walk-through Brown’s exceptional bodybuilding achievements, how he leveraged his unique performance approach to created wealth and his unconventional training techniques, diet and pre-competition preparations. We also explore how he has supported his three sons to become successful NFL players, whilst unpacking the grit and determination it takes to succeed. This conversation is all about challenging norms and pushing the boundaries of what is possible. Buckle up - this one is a hell of a ride! In this podcast, Brown covers: The origins of Mr. Universe and Brown’s unique approach to competitive bodybuilding. Building a bodybuilding business through questioning and entrepreneurship. The overtraining fallacy and the importance of eating and sleeping. Growing muscle without using steroids. Coca-Cola – the secret sauce in training revival. The influence of genetics and parental involvement on athletic success. Eating dirty to gain athletic advantage. Post bodybuilding diet and how the gym has become a necessary evil. Designing performance sportswear that changed then world. Disbelief: life’s biggest limiter. Parenting, marriage, and financial regrets. Achieving dreams and escaping limits. To learn more about John Brown, click here: ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 0:02 The origins of Mr Universe and other bodybuilding organisations 0:18 Brown’s career changing approach to bodybuilding competitions 9:46 Leveraging bodybuilding to build a business 19:52 Bodybuilding, Mr Universe and influencers 26:25 Charting a life path through questioning and entrepreneurship 32:04 No such thing as over training only under sleeping and under eating 37:16 Pushing through bad form to get stronger 37:40 Growing muscle without using steroids 40:33 weightlifting routine for muscle growth 48:23 Intense training for NFL athletes and Coca Cola – the secret sauce for training revival 51:31 The influence of genetics and parental influence on athletic success 1:00:40 Parenting and coaching children in sport 1:05:43 Bodybuilding, nutrition, and training philosophy 1:09:26 Eating dirty to gain athletic advantage 1:11:36 Changing diet and training routine post bodybuilding career 1:12:03 Gym training: after a30 years it’s become a necessary evil 1:15:00 Designing performance sportswear that changed then world 1:20:38 Disbelief: life’s biggest limiter 1:21:44 Parenting, marriage, and financial regrets 1:31:28 Achieving dreams and escaping limits /episode/index/show/escapefitness/id/33056632

LIFTS Episode 41 - The Impact of Stress Management Technology on the Vagus Nerve and How it Related to Longevity 09/08/2024

LIFTS Episode 41 - The Impact of Stress Management Technology on the Vagus Nerve and How it Related to Longevity On this LIFTS podcast, Escape Fitness CEO, and Founder & CEO of are joined by special guest, , CEO of stress management technology company, Sensate. This episode digs into the value of stress management and tuning into the Vagus Nerve tone in order to take a more holistic approach to mental and physical health. It dives into the emerging technologies in this field and the opportunity to integrate with established wearables and health trackers in order to help people gain a more data driven understanding of their personal health markers. Key topics discussed include: What is Sensate, who can benefitm, how does it work, and what does it deliver. The mental health crisis and the value of self-regulation tools. The growing acceptance of self-regulation and meditation as a necessary self-improvement strategy. Integrating wearable technology, stress management, and wellness practices. Link between stress and good physical health and performance. Integrating wellness offers into homes, tourism and hospitality. The benefits of wearable technology and personalized health data. Mental health, wellness, and stress relief with a focus on the Vagus Nerve. To learn more about Sensate, click here: ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 2:19 Introduction to Anna Gudmundson, CEO Sensate (Stress management technology) 3:05 The mental health crisis and the value of self-regulation tools 09:21 The acceptance of self-regulation and meditation as a necessary self-help strategy 14:02 Integrating wearable technology, stress management, and wellness practices 15:18 The link between stress and good physical health and performance 18:09 Integrating wellness facilities into homes, tourism and hospitality 23:34 The benefits of wearable technology and personalized health data 27:21 Mental health, wellness, and stress relief with a focus on the Vagus Nerve /episode/index/show/escapefitness/id/32667487

LIFTS Episode 40 - Fitness for Public Health: ukactive's Vision for Collaboration with the New Labour Government 09/01/2024

LIFTS Episode 40 - Fitness for Public Health: ukactive's Vision for Collaboration with the New Labour Government On this LIFTS podcast, Escape Fitness CEO, and Founder & CEO of are joined by special guest, Huw Edwards CEO of ukactive. This episode explores the opportunities for ukactive to collaborate with the newly appointed Labour government in the UK, positioning the physical activity sector as a key player in addressing public health challenges. The discussion focuses on crafting innovative solutions, harnessing data-driven insights, and making facilities and services more accessible and inclusive. We also explore the rising trend of gym usage among young people, the urgent need to better support those with long-term health conditions and mental health issues, and the potential for a national patient care framework built through collaboration between the government, the physical activity sector, and the NHS. Key topics discussed include: How the physical activity sector work with government to improve population health and drive economic growth. Beyond aesthetics: tapping into the broader health and wellbeing benefits of being active. Population health as an economic driver. The role of data in defining the sector’s value proposition. The need for diversification of services to accommodate a wider range of health and wellbeing needs. Engaging young people to tackle childhood obesity and create habits for life. Leading with prevention: Collaboration between the physical activity and healthcare system. Integrating the fitness industry with the NHS: challenges and opportunities. The importance of storytelling to drive engagement. The need for local delivery that feeds into a national framework. To learn more about ukactive, click here: ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 02:49 How the physical activity sector can support the govt to improve population health and productivity 04:28 Focus on the wider benefits of being active beyond aesthetics and into broader physical and mental health and wellbeing 07:48 The economic benefits of a healthy population 12:24 The role of data in defining the sectors value proposition 14:48 Diversification of services to accommodate a wider range of health and wellbeing needs 18:31 Engaging young people to tackle childhood obesity and crate habits for life 26:30 Leading with prevention: Collaboration between the physical activity and healthcare system 30:51 Integrating fitness industry with NHS, challenges and opportunities. 34:31 The need for a consumer campaign driven by lived-experience stories 34:55 The importance of local delivery that feeds into a national framework /episode/index/show/escapefitness/id/32694577

LIFTS Episode 39 - The Decline of HIIT Training | What’s next for the Fitness Industry| Ross Campbell | Beyond Activ 08/25/2024

LIFTS Episode 39 - The Decline of HIIT Training | What’s next for the Fitness Industry| Ross Campbell | Beyond Activ On this LIFTS podcast, Escape Fitness CEO, and Founder & CEO of are joined by guest, Ross Campbell, Founder & CEO of Beyond Activ, one of the largest and most influential global networks for health, fitness, wellness, sports, hospitality and leisure businesses. This episode discusses the evolution of fitness and healthcare conferences, with a focus on the recent Beyond Activ event in Saudi Arabia. They explore the impact of GLP-1 and AI on the industry, the changing landscape of boutique fitness and the growing competition in the wellness hospitality space. Key topics discussed include: Real life experiences and meaningful connection through events. The crossroads for boutique fitness and wellness. HIIT vs. strength and conditioning workouts. Research by Dr. Stacy Sims that shows that HIIT could be detrimental to health. The boom in popularity of Pilates. Equinox signs up for Neom, Saudi Arabia’s futuristic desert. The focus on wellness-centric hospitality brands. New developments in wellness, recovery and longevity. GLP-1s as a disruptor to the industry. Airlines and airports reinvesting in lounges and wellness. Beyond Activ, New York, 17-19th September. To learn more about Beyond Activ, click here: ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 4:13 The evolution of boutique fitness 5:12 HIIT vs. strength and conditioning workouts 8:10 The boom in popularity of Pilates 10:12 Fitness trends; strength, Pilates and wellness-focused hospitality 14:18 Wellness-focused hotels and their growth in Saudi Arabia 19:37 Wellness-driven residencies and GLP-1’s impact on diabetes monitoring 20:53 New developments in wellness, recovery and longevity 23:36 Growth and innovation investment opportunities in luxury markets 29:25 Fitness events in Asia and the US /episode/index/show/escapefitness/id/32719627

Ep 336 - Spirit Gym: Paul Chek’s Ultimate Journey to Holistic Wellness and Self-Discovery 08/18/2024

Ep 336 - Spirit Gym: Paul Chek’s Ultimate Journey to Holistic Wellness and Self-Discovery Paul Chek, the absolute master of corrective and high-performance exercise kinesiology, stress management and holistic wellness has launched Spirit Gym, a concept he is calling ‘his greatest creation yet’. For more than forty years, Chek has been applying his unique, whole-body treatment and education approach to positively influence the lives of his many clients and students, often succeeding where other, more traditional methods have failed. Chek is founder of the CHEK (Corrective Holistic Exercise Kinesiology) Institute and pioneer of the highly successful P~P~S Success Mastery Coaching Program. In addition to his practical work, Chek has also written several books, articles and blog posts. Now, through Spirit Gym, Chek is taking people on a spiritual journey of self-discovery helping them to reconnect with their souls, discover who they really are, understand what they came here to do and providing the self-realization tools to empower them to solve seemingly impossible problems. In this extended Escape your Limits Podcast, Chek explains the interplay between mind and body, exploring the role of spiritual development in personal growth and revealing how a connection with the soul unlocks freedoms that promote joy, wholeness, purpose and fulfilment. Topics include: ● Personal training education vs. corporate interests. ● Balancing education and exercise on social media. ● Hormone supplements and their effect on mental and physical health. ● Self-care, sleep and personal growth. ● The dangers of synthetic vitamins and protein isolates. ● The relationship between money, health and happiness. ● How life experiences shape beliefs and behaviors. ● Looking at how you engage with money, love, mind and power. ● Religious interpretation and the need for personal spiritual development to understand God's true nature. ● Myths, spirituality and personal growth. ● The role of psychedelics in personal growth and spiritual exploration. ● Applying intent and consciousness. ● Tarot archetypes, their meanings and significance in self-reflection and personal growth. ● Energy, emptiness, form, and spirituality. ● The difference between real thinking and memorization. ● Applying contemplative meditation for clarity of thought and problem solving. ● Personal growth and development through physical, emotional, mental, and spiritual practices. ● Setting realistic goals and avoiding failure. ● Overcoming obstacles and finding success. To learn more about Spirit Gym and Paul Chek, click here: ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00:00 Intro 0:04:55 A multidisciplinary approach to healthcare with a focus on personal training education vs corporate interests 0:11:14 The importance of progressive training for functional exercise 0:17:38 Balanced education and exercise on social media channels 0:20:21 Why it’s vital to provide tailored fitness programs based on goals and needs 0:29:29 Self-care, sleep and personal growth 0:38:44 Hormone supplements and their effect on mental and physical health 0:43:44 Addressing underlying mental health issues before starting a workout routine 0:54:06 The dangers of synthetic vitamins and protein isolates 1:04:28 How digestion and elimination work, with emphasis on nutrient deficiencies and toxicity 1:13:43 The relationship between money, health and happiness 1:28:16 How life experiences shape beliefs and behaviors 1:39:05 The importance of embracing oneself and adapting to reality 1:50:11 Religious interpretation and the need for personal spiritual development to understand God's true nature 2:01:14 Myths Spirituality and personal growth 2:08:39 The role of psychedelics in personal growth and spiritual exploration 2:19:48 Applying intent and consciousness to change the form of physical objects 2:22:50 Tarot archetypes, their meanings and significance in self-reflection and personal growth 2:38:40 Energy, emptiness, form, and spirituality 2:42:06 Individual interpretation of archetypes 2:46:15The difference between real thinking and memorization 2:48:49 Using contemplative meditation for clarity of thought and problem solving 2:58:41 The importance of goal setting to personal growth 2:59:52 Personal growth and development through physical, emotional, mental, and spiritual practices 3:11:21 How to set realistic goals and avoid failure 3:14:23 The importance of incremental progress to success 3:24:26 Overcoming obstacles and finding success through self-awareness and guidance from mentors /episode/index/show/escapefitness/id/32599932

LIFTS Episode 38 - The Retention Guru | Gymtimitation & Psychological Triggers at work in the Gym 08/11/2024

LIFTS Episode 38 - The Retention Guru | Gymtimitation & Psychological Triggers at work in the Gym On this LIFTS podcast, Escape Fitness CEO, and , Founder & CEO of are joined by guest, Dr. Paul Bedford, the "Retention Guru", researcher, international speaker and fitness industry expert on retention, attrition and customer experience. This episode revolved around strategies to boost retention, from emphasising the importance of personalisation, empathy and tailoring experiences to your audience through to analysing the potential of technology to individualise the member journey, highlighting how vital it is to understand the needs and preferences of members in order to create a successful, sustainable fitness business. Key topics discussed include: Retention strategies for fitness businesses. The importance of empathy and report. Utilising data and analytical tools correctly. The impact of ‘gymtimidation.’ Generationally designed gyms. Whether wearables or AI can boost retention. To learn more about Dr. Paul Bedford, click here: ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 03:34 Retention strategies for fitness businesses 07:56 Data-driven strategies 12:32 Empathy and retention, focusing on analysis tools 16:47 Using data to motivate weight loss programmes 21:00 Gym intimidation and the impact of aesthetics on exercise 24:53 How fitness preferences and gym memberships change with age 33:51 Wearables and AI technology to improve retention 38:43 How fitness brands can compete with YouTube trainers 42:47 Personalised experiences and AI tools to boost retention 48:08 Customer experience in the fitness industry /episode/index/show/escapefitness/id/32361662

LIFTS Episode 37 - Diplo, GLP-1s & $4Million Investment in Superpower - Tailored Preventative Healthcare for the Masses 08/04/2024

LIFTS Episode 37 - Diplo, GLP-1s & $4Million Investment in Superpower - Tailored Preventative Healthcare for the Masses On this LIFTS podcast, Escape Fitness CEO, and Founder & CEO of are joined by special guest, former pro-athlete, serial entrepreneur and Chief Concept Officer at , This episode unpacks how new developments in entertainment, pharmaceuticals and technology are attempting to influence population behavior and encourage more people to engage with gyms. Specifics discussed include: DJ Diplo’s new 5k soundtrack, protein brands reacting to the GLP-1 craze and Superpower’s $4m investment to deliver bespoke preventative health care to the masses. Key topics discussed include: Parenting, Fitness and entrepreneurship. Brandon Cullen – pro athlete and fitness entrepreneur. DJ Diplo’s new fitness soundtrack – engaging beyond the 15 percenters. Kabata – AI driven dumbbells. Is this the future of fitness? The impact of GPL1s and new GLP-1 complimentary products entering the market. Will GLP-1s drive gym engagement? Preventative healthcare platform, Superpower, raises $4 million. Creating a ripple effect. To learn more about Brandon Cullen, click here: ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 0:22 Parenting, Fitness and entrepreneurship 1:26 Intro to Brandon Cullen and brief bio 3:47 DJ Diplo’s new fitness soundtrack – engaging beyond the 15 percenters 9:48 Kabata – AI driven dumbbells. Is this the future of fitness? 15:47 The impact of GPL-1s and new GLP-1 complimentary products entering the market 20:51 Will GLP-1s drive gym engagement? 23:18 Preventative healthcare platform, Superpower, raises $4 million 30:29 Creating a ripple effect /episode/index/show/escapefitness/id/32206777

LIFTS Episode 36 - Spotlight on Healthcare Innovation; Apple Watch Vitals app, GLP-1s, MyProtein Vending Machines 07/28/2024

LIFTS Episode 36 - Spotlight on Healthcare Innovation; Apple Watch Vitals app, GLP-1s, MyProtein Vending Machines On this LIFTS podcast, Escape Fitness CEO, and , Founder & CEO of are joined by guest, Eric Durak, President and Founder at Medical Health and Fitness and an absolute wealth of knowledge and experience spanning 30+ years in the industry. This episode is centered around healthcare innovation, from the latest Apple Watch innovations through to understanding opportunities around the boom of GLP-1s, with Eric Durak emphasizing the need for a comprehensive approach combining technology and education. Key topics discussed include: ● Apple Watch launch new Vitals App. ● Innovations in fitness tracking technology. ● Squared Circles secures $40million in funding to enable scaling of new health and wellness brands. ● Investment into AI versus revenue delivered. ● GLP-1 shifts increased consumer spending to the ‘wellness wallet.’ ● Iceland and MyProtein launch world’s first frozen protein vending machine. To learn more about Eric Durak, click here: https://www.medhealthfit.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 01:00 Weight loss with a focus on GLP-1s and Ozempic 3:13 Apple Watch updates, including vitals app and training load features 8:51 Sleep tracking technology and its accuracy 15:33 AI and GLP-1 investments, insights and potential for success 22:34 Using health savings accounts for weight loss medication 27:35 Integrating nutritional services into gyms through vending machines 31:30 Fitness technology and business strategies for gym owners /episode/index/show/escapefitness/id/32206532

LIFTS Episode 35 - 2024 State of the UK Fitness Industry Report | David Minton 07/21/2024

LIFTS Episode 35 - 2024 State of the UK Fitness Industry Report | David Minton Welcome to a very special episode of LIFTS. Today, hosts , Co-Founder of and Mo Iqbal, Founder & CEO of , meet with David Minton to discuss key takeaways from his pioneering ‘State of The UK Fitness Industry 2024 Report’. David is founder of The Leisure Database Company, a market intelligence company that produces the UK fitness industry’s most valuable and comprehensive annual audit, The State of The UK Industry Report. This year, for the first time, thanks to a commercial collaboration with many leading industry suppliers, The Leisure Database has made its annual industry report available to everyone, free of charge, to democratize fitness data in the interests of sector growth and prosperity. In this special episode, we discuss the key report findings, explore the implications of these findings for the future of the sector and dive into how the sector might evolve to raise market penetration above its current level. Topics discussed include: Overview of the State of the UK Fitness Industry Report 2024. Takeout trends from the report, focused on value growth, penetration and data. Expanding the report to include more health focused data points. Premiumization and cost variation within the sector. Market penetration and the disparity between public and private sector. Public sector segmentation. Fitness industry trends, including gym openings and closings, demographics, and market growth opportunities. The blueprint for a ‘dream gym.’ AI potential disruption and the democratization of education. The evolution of the fitness industry: opportunities and challenges. To download your copy of the State of the UK Fitness Industry Report, click here: To learn more about David Minton, click here: ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 1:00 Overview of the State of the UK Fitness Industry Report 10:15 Takeout trends from the report, focused on value growth, penetration and data 13:35 Expanding the report to include more health focused data points 15:27 Premiumization and cost variation within the sector 18:28 Market penetration and the disparity between public and private sector 22:42 Public sector segmentation explained 27:54 Fitness industry trends, including gym openings and closings, demographics, and market growth opportunities. 37:39 What does a ‘dream gym look like? 39:29 AI potential disruption and the democratization of education 44:26 The evolution of the fitness industry: opportunities and challenges /episode/index/show/escapefitness/id/32206337

Ep 335 - 3 Decades of The Olympia | Controversies, Rivalries & Life Lessons | Shawn Ray 07/09/2024

Ep 335 - 3 Decades of The Olympia | Controversies, Rivalries & Life Lessons | Shawn Ray On this week’s episode of the , we are joined by Shawn Ray aka ‘The Giant Killer’, former professional bodybuilder, 13-time Mr. Olympia Finalist and one of the most rebellious, outspoken athletes in the sport still to this day. Not one to shy away from speaking openly and honestly, this episode takes a deep dive into the significance of performance in bodybuilding, ethical implications, overcoming setbacks, and balancing bodybuilding with other aspects of life. Shawn Ray talks openly about his experience and insights on the evolution of bodybuilding, the impact of social media, and the importance of mentors. Ray also discusses the risks of injury, health problems, and death, as well as the growing trend of bodybuilders relying on teams of trainers, nutritionists, and other support staff. Ray emphasizes the need for balance and prioritizing self-reliance, personal responsibility, and appreciation in fostering meaningful connections. In this highlights video, Shawn Ray talks about: How the passion began with a magazine on a newsstand. The role of self-doubt and ego in bodybuilding. Rising to the occasion when things get tough. The importance of a mentor in career success. Breaking down ego and building up confidence. To learn more about Shawn Ray, click here: ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 2:21 Manifesting bodybuilding dreams through self-belief 10:24 The benefits of having a mentor 13:06 The importance of posing in bodybuilding 18:33 Father-son relationship and entrepreneurship 25:05 Bodybuilding, Olympia and relationships 31:18 Ronnie Coleman’s rise to Mr Olympia 33:29 Bodybuilding career, goals and personal growth 39:23 The importance of balance between life and work 42:31 Sacrifices and health risks of being a bodybuilder 47:54 The ethics of supplements in bodybuilding 53:28 Drug use and the lack of accountability 1:01:53 Bodybuilding physiques and divisions 1:06:36 Challenging traditional bodybuilding norms 1:08:19 Bodybuilding prize money and promoter challenges 1:20:00 The benefits of social media platforms for personal branding /episode/index/show/escapefitness/id/32074137

LIFTS Episode 34 - NYC Fitness Trends, Market Insights & Opinions with Justin & Austin FLEXIT 07/08/2024

LIFTS Episode 34 - NYC Fitness Trends, Market Insights & Opinions with Justin & Austin FLEXIT On this LIFTS podcast, Escape Fitness CEO, and , Founder & CEO of are joined by guests, , Founder and CEO, FlexIt and , part of the founding team and COO, This episode dives into the personalization and data-led fitness experiences taking New York City by storm! This fast-paced debate explores the ethics and safety of genetically modified foods and dissects the evolving dynamics of authenticity and pragmatism in marketing and influencer engagement. The session wraps up with a passionate conversation on the pursuit of excellence and the game-changing impact of surrounding oneself with exceptional people. Key topics discussed include: Fitness trends driving sector growth in NYC. Consumer willingness to pay a premium for personalization. Trends with staying power versus fads. Genetically modified food – new trend or clever marketing of age-old processes? NYC culture and its effect on consumer food choices. Is influencer and social media marketing still a powerful tool? The power of authenticity. Entrepreneurship: the pursuit of excellence. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 3:35 Fitness trends in NYC, including premium offerings and high-end experiences. 7:01 Upward trend in consumer willingness to pay a premium for personalization 11:29 Trends with staying power versus fads 13:07 Genetically modified food – new trend or clever marketing of age-old process? 21:53 NYC culture and its effect on food choices 23:13 Is influencer and social media marketing still prevalent and relevant? 27:00 The power of authenticity 29:47 Entrepreneurship, product development and market execution /episode/index/show/escapefitness/id/31994372

LIFTS Episode 33 - Learnings from Lift Brands Global CEO on Consumer Behavior, Fitness Trends and AI Technology 06/30/2024

LIFTS Episode 33 - Learnings from Lift Brands Global CEO on Consumer Behavior, Fitness Trends and AI Technology On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and , Founder & CEO of are joined by guest, Ty Menzies, global CEO of Lift Brands, an international franchise organization that is parent brand to Snap Fitness. This episode discusses how the industry has had to adapt to the current hybrid work environment, fitness trends versus fads, GLP-1s as well as the barriers to fitness and the changes that the boutique industry has gone through and the shift towards digital solutions, including the integration of AI technology to hyper-personalize content and the member experience. Key topics discussed include: The change in consumer behaviour post-COVID. The influence of a more educated consumer. Digital versus in-person fitness demand. How franchising is being impacted by mergers and acquisitions. Fitness trends vs. fads that come and go. Ozempic-specific foods and training programs. Using AI to hyper-personalize and individualize content. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 4:42 Fitness trends, consumer habits and digital solutions 11:31 Snap Fitness’s strategies for differentiation and growth 15:24 Impact of mergers and acquisitions on fitness franchising 18:15 Fitness trends vs fads that come and go 19:58 Weight loss drugs and barriers to exercise 24:02 Using AI for personalized experiences and business operations 26:48 AI personalization and focus on consumer needs /episode/index/show/escapefitness/id/31909422

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