Escape Your Limits & LIFTS

ESCAPE YOUR LIMITS: Inside the minds of fitness industry influencers. Find out what drives, fuels and motivates the leaders in health and fitness. Each episode of Escape Your Limits reveals the mental, physical and emotional ingredients involved in standing out above everybody else. Discover why successful people keep going when most people stop, and what keeps them going day after day. It’s not about shortcuts for dreamers; these people prove that constant hard work fueled by the right frame of mind is what makes dreams a reality. Join Matthew Januszek, co-founder of Escape Fitness, as he delves into the mindset of leadership and success. LIFTS: Every week, our intrepid hosts Matthew Januszek of Escape Fitness and Mo Iqbal of SweatWorks will discuss the breaking fitness industry news, providing their own perspective on the headlines whilst provoking thoughts and conversations. All delivered in a quick-fix, approximately 30-minute podcast.

LIFTS Episode 109 - The Pilates Journal Expo 2026 | Los Angeles | Part 2 02/01/2026

LIFTS Episode 108 - Moving from Analysis to Intervention with Debra Strougo 01/25/2026

LIFTS Episode 108 - Moving from Analysis to Intervention with Debra Strougo Welcome to the latest episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by industry strategist and returning guest Debra Strougo, Founder of Row House and CEO of Fitizens to explore how the wellness consumer is everywhere and what that means for the future of fitness. Drawing on insights from CES in Las Vegas, global industry conversations, and real-world operator experience, this episode discusses AI, Pilates, and large-scale operators like 24 Hour Fitness. As wellness becomes a primary driver of consumer behaviour, the discussion looks at how: AI is evolving from analysis to intervention Pilates continues to grow as a cornerstone of wellness and longevity Mark Mastrov’s return to 24 Hour Fitness reflects broader shifts around scale, access, and relevance in the market This conversation moves beyond hype and trends to focus on what fitness operators, brands, and leaders should actually be paying attention to as the industry continues to evolve. In this episode, we cover: The rise of the wellness consumer across fitness, health, and lifestyle How AI is shifting from tracking and data to real-world intervention Why Pilates aligns so closely with longevity, wellness, and behaviour change What 24 Hour Fitness’ next chapter tells us about big-box fitness Key takeaways from CES and recent industry events Why fundamentals still matter more than ever in a changing market 👉To learn more about Debra Strougo, click here: 👉 To learn more about our sponsor, EGYM, click here: ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: (US) (UK) ====================================================== Join the conversation at LIFTS LinkedIn: 00:00 Introduction 02:15 The wellness consumer is everywhere 08:30 AI moves from analysis to intervention 19:40 Pilates, longevity, and wellness-driven demand 31:10 CES insights and industry context 43:00 24 Hour Fitness and the role of scale 56:30 What matters most moving forward /episode/index/show/escapefitness/id/39854790

LIFTS Episode 107 - Los Angeles Pilates Journal Expo 2026 Part 1 of 2: Inclusivity, Innovation & What Comes Next 01/18/2026

LIFTS Episode 107 - Los Angeles Pilates Journal Expo 2026 Part 1 of 2: Inclusivity, Innovation & What Comes Next Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. Recorded live at the Los Angeles Pilates Journal Expo 2026, hosts Matthew Januszek and Mohammed Iqbal sit down with four of the most influential voices shaping the future of Pilates and boutique fitness. In this special multi-guest, in-person episode, we explore how Pilates is evolving, from inclusivity and accessibility to safety, innovation, equipment, and long-term industry growth. With Pilates experiencing a global boom, these leaders unpack what’s working, what’s broken, and where the method is truly headed next. Featured Guests: Khetanya Henderson | Founder of KKRU Pilates Studio & Wellness, discussing inclusivity, accessibility, and trauma-informed teaching. Maria Leone | Owner of Bodyline Pilates, master instructor, and expert witness on Pilates safety and equipment use. Andrea Speir | Celebrity Pilates trainer and founder of Speir Pilates, on contemporary Pilates, strength training, and market saturation. Cie’Jai Zarb | Founder & Editor-in-Chief of The Pilates Journal, sharing insights on industry growth, community building, and the future of Pilates education. Together, they break down the real conversations happening inside the Pilates industry: far beyond Instagram trends and explain why Pilates remains one of the most powerful modalities for longevity, performance, and mindful movement. In this episode, we cover: What inclusivity in Pilates really means (beyond buzzwords) Classical vs contemporary Pilates: what’s the difference? Why safety, education, and equipment knowledge matter more than ever The impact of influencers, algorithms, and social media on fitness programming Pilates, strength training, aging, and long-term performance Market saturation, studio retention, and what comes next for boutique fitness How Pilates continues to evolve while honoring its foundations 👉 To learn more about The Pilates Journal, click here: 👉 To learn more about our sponsor, EGYM, click here: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: 🛒 Shop gym equipment: 📘 View our full catalog: US – UK – Follow Escape Fitness on social media: Facebook: Instagram: Twitter: LinkedIn: 00:00 Opening & Pilates Journal Expo Introduction 01:00 Khetanya Henderson on Inclusivity in Pilates 06:30 Why Pilates Matters for Men & Longevity 15:00 Maria Leone’s Journey & Pilates Evolution 21:00 Contrology, Safety & Industry Responsibility 33:30 Technology, Equipment & Digital Pilates 41:00 Andrea Speir on Contemporary Pilates 47:30 Market Saturation & Studio Survival 59:00 Cie’Jai Zarb on the Future of Pilates 1:10:00 Where Pilates Is Headed Next /episode/index/show/escapefitness/id/39756570

LIFTS Episode 106 - How YouTube Is Reshaping the Fitness Industry with David Sherman-Presser 01/11/2026

LIFTS Episode 106 - How YouTube Is Reshaping the Fitness Industry with David Sherman-Presser Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal sit down with David Sherman-Presser to unpack why the fitness industry is rapidly becoming a media business, and what that means for gym owners, operators, and brands trying to stay relevant in a creator-driven economy. They explore how attention, trust, and audience ownership are now just as important as equipment and square footage, why gyms are increasingly competing with creators rather than other gyms, and how platforms like YouTube are reshaping how fitness businesses are discovered, validated, and scaled. From validating gym concepts online before investing millions, to understanding how long-form content builds trust at scale, this conversation breaks down what it really takes to build a modern fitness brand in 2026 and beyond. In this episode, you'll learn: Why gyms are becoming media companies. How creators are changing the competitive landscape for fitness businesses. Why YouTube is a critical platform for trust and discovery. How gym owners can validate concepts digitally before scaling. The role of long-form content in building audience and authority. 👉 To learn more about Structure Creation, click here: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: 🛒 Shop gym equipment: 📘 View our full catalog: US – UK – Follow Escape Fitness on social media: Facebook: Instagram: Twitter: LinkedIn: 0:00 Welcome to LIFTS 1:10 Why Fitness Is Becoming a Media Business 3:09 Trust, Attention, and Audience Data 5:17 Why YouTube Dominates Fitness Content 10:16 YouTube vs TikTok Explained 14:17 Gyms vs Creators 19:20 Complementing Physical Gyms With Digital Media 25:00 Validating Fitness Concepts Online 31:09 YouTube Strategies by Gym Size 37:18 Building Repeatable Content Formats 44:34 Key YouTube Takeaways 53:59 Final Thoughts /episode/index/show/escapefitness/id/39680370

LIFTS Episode 105 - Why Humans Age: Telomeres, Longevity, and the Limits of Lifespan with Dr. Bill Andrews 01/04/2026

LIFTS Episode 104 - Fitness Predictions: Reviewing 2025 & Forecasting 2026 | with Anthony Vennare of Fitt Insider 12/28/2025

LIFTS Episode 103 - The Battle for Your Sleep: Smart Rings, Patents, and the Future of Health Tech 12/21/2025

LIFTS Episode 102 - The Career Skill No One Trains For | Battle Tested Principles for the Corporate Athlete 12/14/2025

LIFTS Episode 102 - The Career Skill No One Trains For | Battle Tested Principles for the Corporate Athlete Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Dr. Nick Barringer, a former U.S. Army performance leader, tactical nutrition expert, and human performance consultant, to explore how tactical training principles translate to success in business, leadership, and everyday life. With over two decades of experience working with elite military units, high-performance athletes, and executive leaders, Nick breaks down what it really takes to perform under pressure: from decision-making while sleep-deprived, to building resilience, discipline, and sustainable habits that carry over far beyond the battlefield. This conversation bridges the worlds of fitness, leadership, mindset, and strategy, offering practical insights that entrepreneurs, executives, and high performers can apply immediately. In this episode, we cover: Why executives should think of themselves as “corporate athletes.” How sleep deprivation impacts decision-making and performance. Tactical principles that improve leadership under pressure. The role of fitness and conditioning in mental resilience. Nutrition and supplementation strategies for high-stress environments. What elite military training can teach us about business and life. Why embracing discomfort is essential for long-term growth. 👉 To learn more about Nick Barringer, click here: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: 🛒 Shop gym equipment: 📘 View our full catalog: US – UK – Follow Escape Fitness on social media: Facebook: Instagram: Twitter: LinkedIn: 0:00 – Introduction 2:33 – Tactical Performance vs Executive Leadership 9:05 – Sleep Deprivation & Decision Making 13:25 – Consistency & Daily Schedule 18:52 – Creatine, Caffeine & Nitrates 20:02 – Ideal Day of Nutrition 24:19 – Managing Stress & UFC Fighters 33:52 – Mental Toughness Under Fatigue 37:32 – Elite Soldier Physical Standards 43:53 – Final Takeaways /episode/index/show/escapefitness/id/39436910

LIFTS Episode 101 - How Myzone Is Redefining Wearable Engagement 12/07/2025

LIFTS Episode 101 - How Myzone Is Redefining Wearable Engagement Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal sit down with Jay Worthy, CEO of Myzone, and Vahid Zadeh, CTO of Myzone, to explore the real future of wearable fitness technology, human motivation, and behavioral science. With data fatigue growing across the fitness industry, this conversation reveals why more metrics don’t always lead to better results and what truly drives long-term engagement. Key Topics Covered: • Why most wearables lose users after 3-6 months. • The real science behind motivation and habit formation. • Data fatigue vs. meaningful fitness insights. • Why effort beats steps, HRV, and raw metrics. • How Myzone uses behavioral science to boost consistency. • The truth behind the 10,000-step myth. • How Myzone Go removes barriers to entry for gym members. • Why community is the most powerful fitness motivator. 👉 To learn more about Myzone, click here: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: 🛒 Shop gym equipment: 📘 View our full catalog: US – UK – Follow Escape Fitness on social media: Facebook: Instagram: Twitter: LinkedIn: 00:00 – Episode Introduction 02:34 – Guest Introductions: Jay Worthy & Vahid Zadeh 05:15 – Are Wearables Creating Data Overload? 08:25 – Why Data Alone Fails to Motivate 11:30 – The Origin of the 10,000-Step Myth 14:50 – Motivation, Goals & Community 17:55 – Myzone Go Explained 21:40 – Effort as the Universal Fitness Metric 24:00 – Why Forgiveness Matters in Fitness Tracking 26:45 – Social Media Psychology & Behavior Change 30:30 – How Myzone Builds High-Quality Motivation 33:35 – Community as the Ultimate Engagement Tool 35:44 – Final Thoughts & Wrap-Up /episode/index/show/escapefitness/id/39288785

LIFTS Episode 100 - Will Brereton of SH1FT on the Future of Group X, Instructors, and Hybrid Fitness 11/30/2025

LIFTS Episode 100 - Will Brereton of SH1FT on the Future of Group X, Instructors, and Hybrid Fitness In this episode of LIFTS, Matthew Januszek and Mohammed Iqbal sit down with Will Brereton: longtime group fitness leader, Les Mills presenter, and founder of SH1FT Fitness. They dive deep into how group fitness has evolved over the decades, why hybrid community is the new frontier, and how instructors, technology, and member expectations have transformed. Will shares powerful insights from the front lines of group exercise across NZ, the UK, Europe, and the U.S. This episode is essential listening for club operators, instructors, boutique owners, and anyone passionate about the future of fitness. Key Topics Covered: • The five historical eras of group fitness and the new hybrid community era. • Why Gen Z treats the gym like a social hub, even replacing nightlife. • How meaningful interaction drives 2-3x higher retention. • Why instructors are harder to find and how tech is filling the gap. • The changing role of certifications and what members actually want. • Where Pilates, strength, and boutique programming are heading next. • Why big ‘rock-star’ classes faded and which events replaced them. • How digital fits into real‑world class experiences today. 👉 To learn more about Will Brereton click here: 👉 To learn more about SH1FT, click here: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: 🛒 Shop gym equipment: 📘 View our full catalog: US – UK – Follow Escape Fitness on social media: Facebook: Instagram: Twitter: LinkedIn: 00:00 Introduction 00:38 Guest Intro: Will Brereton 02:07 History of Group Fitness 04:43 Pandemic: The Biggest Inflection Point 09:55 Gen Z and the Social Fitness Shift 11:22 Why Group Fitness Drives Retention 15:00 Technology in Group X: Does It Help or Hurt? 20:24 Instructor Pay and Industry Challenges 25:00 Competency vs. Perfection in Teaching 28:44 Belonging vs. Progression in Group Fitness 30:55 Are Big Rock‑Star Classes Coming Back? 34:58 Hybrid, Digital, and Tech Trends 43:25 Where Group Fitness Is Heading Next 47:06 Final Takeaways 48:00 Closing Thoughts /episode/index/show/escapefitness/id/39189295

LIFTS Episode 99 - How Gen Z Sparked the No‑Alcohol Movement | with Hazlo Founder Sam Moore 11/23/2025

LIFTS Episode 99 - How Gen Z Sparked the No‑Alcohol Movement | with Hazlo Founder Sam Moore In this episode of LIFTS, Matthew and Mohammed sit down with Hazlo founder Sam Moore to explore the cultural, psychological, and physiological shift away from alcohol. They dive deep into the rise of sober‑curious culture, the influence of wearables on health behavior, the real effects of alcohol on mood and sleep, and the explosive growth of alcohol alternatives. Sam shares his personal journey from high‑stress corporate drinking culture to building Hazlo: a functional beverage designed to elevate mood, focus, and presence without the physical cost of alcohol. Key topics include: • Gen Z’s 25% lower alcohol consumption and the rise of sober‑curious culture. • How wearables like Oura are changing the conversation about alcohol’s impact. • Why alcohol affects sleep, mood, HRV, readiness, and long‑term inflammation. • Sam Moore’s journey from heavy social drinking to mindful performance‑based habits. • The science behind Hazlo’s functional ingredients and how they alter mood and focus. • The future of THC beverages, kava, kratom, and the broader alcohol‑alternative space. • How habit formation, ritual, and psychology influence drinking behavior. • Why alcohol usage may eventually resemble cigarettes in regulation and perception. • The shift toward “situational consumption” different drinks for different environments. 👉 To learn more about Sam Moore click here: 👉 To learn more about Hazlo click here: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: 🛒 Shop gym equipment: 📘 View our full catalog: US – UK – Follow Escape Fitness on social media: Facebook: Instagram: Twitter: LinkedIn: 00:00 Intro: Why We’re Drinking Less 00:55 The Post‑Alcohol Generation 03:35 Meet Sam Moore of Hazlo 07:00 Matthew’s Relationship with Alcohol 10:43 Sam’s Early Drinking Culture Story 15:27 Wearables, Mood Tracking & Performance 19:28 Light Drinking vs. Dependency 22:50 Exploring Today’s Alcohol Alternatives 28:07 What Hazlo Does in the Body 32:15 The Future of Alcohol, THC & Kava 41:33 Sugar, Nicotine & Addiction Parallels 44:30 How People Actually Change Habits 47:23 Final Takeaways 52:27 Where to Find Hazlo 53:05 Outro /episode/index/show/escapefitness/id/39131850

LIFTS Episode 98 - Strava vs Garmin, Basic‑Fit Expansion & AI’s Rise with Leon Rudge 11/16/2025

LIFTS Episode 98 - Strava vs Garmin, Basic‑Fit Expansion & AI’s Rise with Leon Rudge In this episode of LIFTS, hosts Matthew Januszek and Mohammed Iqbal sit down with fitness technology veteran Leon Rudge for a deep dive into three major stories shaping the industry: the Basic‑Fit/Clever‑Fit mega‑merger, the Strava vs Garmin lawsuit, and Ladder’s push into integrated nutrition tracking. Leon also shares insights from four months immersed in Southeast Asia’s digital‑nomad tech hubs. Key topics include: • Leon’s experiences inside Southeast Asia’s booming digital‑nomad tech scene. • Why the Basic‑Fit acquisition signals a new phase for European fitness. • The real story behind the Strava vs. Garmin lawsuit. • Why integration, not features, is the new competitive advantage. • How Ladder is using nutrition tracking to boost retention. • The rise of AI across fitness products and ecosystems. • Why culture gets lost as companies scale and how to prevent it. • Predictions for global fitness technology in 2025–2026. 👉 To learn more about Leon Rudge click here: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: 🛒 Shop gym equipment: 📘 View our full catalog: US – UK – Follow Escape Fitness on social media: Facebook: Instagram: Twitter: LinkedIn: 00:00 Intro & Retreat Check‑In 01:26 Matthew’s Immersive Retreat 03:05 Guest Intro: Leon Rudge 03:36 Why Leon Moved to Southeast Asia 05:24 Traditional Tech vs the New Tech Mindset 06:36 AI‑Driven Digital Nomad Culture 08:10 Story 1: Basic‑Fit Acquires Clever‑Fit 11:15 Tech Integration Challenges Ahead 13:57 Data Strategy & App Ecosystems 15:29 Story 2: Strava vs Garmin Lawsuit 17:34 Why Integrations Fail 24:32 Story 3: Ladder Adds Nutrition Tracking 26:14 Strength Apps & Measurement Challenges 32:00 Key Takeaways: Integration & Longevity 37:25 AI Boom or Bubble? 37:38 Closing Thoughts /episode/index/show/escapefitness/id/39047790

LIFTS Episode 97 - How Gyms Can Stop Chasing Gadgets and Start Healing People with Dr. Sean Pastuch 11/09/2025

LIFTS Episode 97 - How Gyms Can Stop Chasing Gadgets and Start Healing People with Dr. Sean Pastuch In this episode of the LIFTS Podcast, Matthew Januszek and Mohammed Iqbal sit down with Dr. Sean Pastuch, founder of Active Life, to challenge the industry’s obsession with recovery rooms and redefine what it truly means to treat fitness as healthcare. From debunking lazy innovation to outlining a blueprint for gyms that prioritize people over gadgets, this conversation reimagines how fitness professionals can become the front line of real health transformation. Key topics include: • Why recovery rooms are the ‘lazy man’s innovation.’ • The economics and illusion of retention in gyms. • How trainers can evolve into healthcare professionals. • The difference between preventative and responsive fitness. • How to attract and develop high-value trainers. • When AI should, and shouldn’t-- replace human judgment. • Why fitness must specialize like medicine to truly grow. 👉 To learn more about Dr. Sean Pastuch, click here: 👉 To get Sean's ebook "Turn Pro" for free, click here: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: 🛒 Shop gym equipment: 📘 View our full catalog: US – UK – Follow Escape Fitness on social media: Facebook: Instagram: Twitter: LinkedIn: 00:00 Intro & Tribute to Rick Caro 02:19 The Recovery Movement & Industry Data 05:00 Are Gyms Investing in the Wrong Things? 10:43 What the ‘Wellness Industry’ Really Includes 13:19 Retention, Training, and Investment Priorities 17:29 Who Actually Needs Recovery? 23:32 Fitness as Healthcare Explained 27:01 Why Physical Therapy Isn’t Enough 30:12 Developing Great Trainers 33:03 Targeting the Right Clients 36:29 Specialization and Industry Evolution 39:08 What Belongs in a Modern Gym 41:22 The Role of AI and Technology 43:50 Key Takeaways & Closing Thoughts /episode/index/show/escapefitness/id/38916820

LIFTS Episode 96 - Exercise Is Medicine: Inside the 2025 Global Fitness Report with Liz Clark & Anton Severin of HFA 11/02/2025

LIFTS Episode 96 - Exercise Is Medicine: Inside the 2025 Global Fitness Report with Liz Clark & Anton Severin of HFA In this special remote episode of the LIFTS Podcast, hosts Matthew Januszek and Mohammed Iqbal sit down with Liz Clark and Anton Severin of the Health & Fitness Association (formerly IHRSA) to unpack the 2024–2025 Global Fitness Report and explore the intersection of data, health, and the future of fitness. Recorded across three continents, this conversation dives deep into how exercise is redefining healthcare, the evolving role of recovery and wellness, and what’s next for the global industry. Key topics discussed: The new definition of obesity and its massive implications for public health. How fitness must be recognized as preventative healthcare. Global fitness market growth and emerging trends. Why recovery and wellness are now the new anchors in gyms. The rise of wearables, AI, and the need for standardized fitness data. Bridging fitness with healthcare through credible evidence and policy. The future of the FIT Act and global legislative momentum. Recruiting and retaining qualified trainers and instructors. Generational shifts: from aesthetics to mental health and longevity. The evolving role of the Health & Fitness Association in shaping the industry. 👉 To get your copies of the Health & Fitness Associations Reports please use the links below: 2025 HFA Global Report: 👉 2025 Fitness Industry Benchmarking Report: 👉 If you are an operator located in the US or Canadian markets, please also complete the Employee Compensation and Benefits Survey by Friday November 14, 2025: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: 🛒 Shop gym equipment: 📘 View our full catalog: US – UK – Follow Escape Fitness on social media: Facebook: Instagram: Twitter: LinkedIn: 0:00 – Introduction: Mo from Sydney 1:42 – Introducing Liz Clark & Anton Severin of HFA 4:27 – Obesity crisis and redefining fitness as healthcare 8:10 – The global fitness report and data insights 15:30 – Post-pandemic growth and changing consumer behavior 17:28 – Gyms as third spaces & the rise of recovery zones 26:27 – Recruiting trainers and the challenge of engagement 31:49 – Wearables, AI, and fitness data accuracy 39:04 – Turning fitness data into medical-grade insight 45:24 – From participation to impact: the next decade of fitness 46:05 – The FIT Act and global policy shifts 50:18 – Key takeaways from the report 53:49 – Upcoming HFA event & closing remarks /episode/index/show/escapefitness/id/38870685

LIFTS Episode 95 - Dan Uyemura on Tech, Trust & Transformation in the Fitness Industry 10/26/2025

LIFTS Episode 94 - The Future of Fitness & Recovery: Insights from Industry Leaders at W3Fit North America 10/19/2025

LIFTS Episode 93 - W3Fit Live: Industry Consolidation, Robotic Massages & Celebrity Endorsements 10/12/2025

LIFTS Episode 92 - LIFTS Live Podcast at W3Fit North America with Matthew Januszek & Mohammed Iqbal 10/05/2025

LIFTS Episode 92 - LIFTS Live Podcast at W3Fit North America with Matthew Januszek & Mohammed Iqbal Live from W3Fit North America at the Four Seasons Westlake Village, Matthew Januszek and Mohammed Iqbal host a special onstage edition of the LIFTS podcast. In this wide-ranging conversation, they explore the future of the fitness industry—from AI gyms and private equity consolidation to the booming recovery market and the resurgence of strength training. Discussion highlights include: What makes live podcasts unique compared to studio episodes. First impressions of Fred Fitness, the AI-first gym. The impact of mergers, acquisitions, and private equity in fitness tech. How AI is reshaping software, business, and member experience. Why recovery is the next big differentiator for gyms. Programming and personalization in recovery spaces. Revenue and retention gains from recovery add-ons. Strength training, Pilates, and pickleball as the future modalities. The cultural rise of run clubs and community-based fitness. How fitness brands can innovate to stay ahead of shifting trends. 👉 Learn more about W3Fit: https://weworkwellevents.com/w3-fit/ Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: 🛒 Shop gym equipment: 📘 View our full catalog: US – UK – Follow Escape Fitness on social media: Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro & Live Audience Energy 1:30 What Makes W3Fit Different 3:00 Visiting Fred Fitness: The AI Gym 7:20 Industry Consolidation & Private Equity 16:20 The Role of AI in Fitness Businesses 19:20 Recovery & Wellness Trends 27:10 DIY vs. Service-Based Recovery Models 35:00 Future Modalities: Strength, Pilates, Pickleball 39:10 Strength Training’s Cultural Shift 44:30 Closing Thoughts & Tomorrow’s Follow-Up Session /episode/index/show/escapefitness/id/38436725

LIFTS Episode 91 - Apple vs. Samsung vs. Oura – Who Wins in Health Tech? | with ROOK Co-Founder Marco Benitez 09/28/2025

LIFTS Episode 91 - Apple vs. Samsung vs. Oura – Who Wins in Health Tech? | with ROOK Co-Founder Marco Benitez Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. This week, Matthew Januszek and Mohammed Iqbal sit down with Marco Benitez—former Taekwondo champion turned biomedical engineer and now CEO of rook, a health tech company that transforms wearable data into actionable health insights. Together, they explore how wearables are reshaping the future of fitness, healthcare, and personal health. Key topics covered include: Why your smartwatch might already know more about your health than your doctor. How Apple, Samsung, and Aura are competing in the wearable health space. The challenge of making sense of endless health data. What FDA approval for consumer wearables really means. How fitness coaches and gyms can use wearable data to improve client outcomes. The differences in HRV tracking across Apple, Whoop, and Aura. Wearables as a bridge between fitness and healthcare industries. The future of implants, rings, and continuous monitoring devices. Marco’s vision for rook as the middleware connecting all wearable platforms. 👉 Learn more about Marco Benitez: 👉 Learn more about ROOK: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: 🛒 Shop gym equipment: 📘 View our full catalog: US – UK – Follow Escape Fitness on social media: Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro & Guest Introduction 0:45 Do Smartwatches Know More Than Doctors? 2:44 Wearables During COVID and Data Explosion 6:55 Why Coaches Must Use Wearable Data 10:00 Apple Watch as a Public Health Tool 12:30 Accuracy vs. Data Trends 15:00 HRV Tracking Explained 18:42 How Consumers Actually Use Apple Watch 20:41 Wearables in Latin America & Global Health 23:02 Apple vs. Samsung vs. Huawei 25:40 Future of Wearables – Implants & Rings 27:31 Rook’s Role in Cleaning Wearable Data 29:37 Wearables Are the Next Medical Device 31:14 Final Takeaways & Closing /episode/index/show/escapefitness/id/38248875

LIFTS Episode 90 - Building the Future of AI-Powered Nutrition with Rami Alhamad 09/21/2025

LIFTS Episode 90 - Building the Future of AI-Powered Nutrition with Rami Alhamad Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal sit down with entrepreneur and engineer Rami Alhamad, co-founder and CEO of Alma, an AI-powered nutrition companion. From his early days building PUSH, the pioneering strength-tracking wearable later acquired by WHOOP, to his mission with Alma, Rami shares insights on persistence, startup timing, decision-making, and the future of fitness technology. Key topics covered include: How persistence and decision-making frameworks shaped Rami’s entrepreneurial journey. The origins of PUSH and its role in strength-tracking innovation. Why timing is everything in startups. Rami’s decision to sell PUSH to WHOOP and lessons learned. The pivot from hardware to AI-powered nutrition with Alma. Why ChatGPT is Alma’s real competitor. Challenges in nutrition tracking and how AI is solving them. Insights into branding, Nike, and the importance of offline communities. Predictions for the future of fitness and consumer tech. 👉 Learn more about Rami Alhamad: 👉 Learn more about Alma Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: 🛒 Shop gym equipment: 📘 View our full catalog: US – UK – Follow Escape Fitness on social media: Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro – Hosts and Guest Introduction 1:11 Persistence as a Founder’s Superpower 3:03 Decision-Making Frameworks and Philosophy 5:57 The Origin Story of PUSH 10:00 The Future of Strength-Tracking Technology 13:48 When to Sell a Startup 18:24 Pivoting to AI and Nutrition with ALMA 22:16 Obesity, AI, and the Case for ALMA 27:47 ChatGPT vs Nutrition Apps 32:38 Voice Logging and the Future of Nutrition Tech 37:26 Patents, Innovation, and Wearable Competition 40:38 Branding, Nike, and Reaching New Generations 44:49 The Future is Offline Communities 47:02 Generational Shifts and Technology 50:57 Final Takeaways and Closing Thoughts /episode/index/show/escapefitness/id/38206920

LIFTS Episode 89 - ClassPass Debate: Does It Help or Hurt Studio Owners? Jeff Bladt vs. Rachel Hirsch 09/14/2025

LIFTS Episode 89 - ClassPass Debate: Does It Help or Hurt Studio Owners? Jeff Bladt vs. Rachel Hirsch In this special debate episode of the LIFTS Podcast, hosts Matthew Januszek and Mohammed Iqbal are joined by guest co-host Jack Thomas (Fitness Business Asia) to moderate a high-level discussion on the impact of ClassPass for boutique fitness owners. Industry voices Jeff Bladt (ClassPass/Playlist) and Rachel Hirsch (Wellness Growth Ventures, The 2% Club, and studio owner) share opposing perspectives on whether ClassPass is a powerful growth partner or a dangerous dependency. Discussion highlights include: The origin and evolution of ClassPass. How ClassPass transformed consumer behavior in fitness. Free trials, pricing power, and fairness for studios. Parallels with aggregators in travel, dining, and delivery. Revenue data showing both growth and risks for studio owners. Strategies to avoid over-reliance on ClassPass. How ClassPass affects women-led boutique studios. Industry-wide calls for better collaboration between aggregators and studios. 👉 Learn more about Jack Thomas: 👉 Learn more about Jeff Bladt: 👉 Learn more about Rachel Hirsch: 👉 Learn more about ClassPass: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: 🛒 Shop gym equipment: 📘 View our full catalog: US – UK – Follow Escape Fitness on social media: Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro & Hosts 4:21 Why ClassPass Matters 5:50 The Origin Story of ClassPass 10:30 Consumer Perspective with Rachel 12:46 Free Trials Debate 19:10 ClassPass as an Aggregator 23:05 Discounting & Devaluation Issues 27:40 Revenue Data Insights 33:44 Consumer Wins vs. Studio Risks 38:22 Women in Leadership Discussion 47:51 Final Thoughts & Takeaways 54:34 Closing Remarks /episode/index/show/escapefitness/id/38114320

EYL Ep 343 - My Crazy FBI Arrest Story That Changed Everything! | Owen Hanson 09/07/2025

EYL Ep 343 - My Crazy FBI Arrest Story That Changed Everything! | Owen Hanson On this week’s episode of the Escape Your Limits Podcast, we welcome Owen Hanson, a dynamic entrepreneur, former athlete and the ultimate example of crime to come back. Once a USC football player with a bright future, Owen’s competitive drive led him to build a multi- million-dollar bookmaking business — but that success came at a cost. Drawn deeper into the criminal underworld, Owen became entangled with one of the world’s most dangerous cartels, running international drug operations while living a life of extreme luxury. After his dramatic arrest by the FBI — helicopters, undercover agents, and all — Owen found himself locked in a 6x8 prison cell. But instead of giving up, he found a new purpose: fitness, mindset mastery, and even launching a protein ice-cream brand from behind bars. In this powerful episode, Owen shares his jaw-dropping journey from national championships to Cartel connections, from extravagant spending to creative prison hustles, and ultimately to a path of personal redemption. He opens up about the dangerous allure of fast money, the brutal lessons of prison life and how he’s rebuilding his empire the right way. Packed with raw insights, unbelievable stories and hard-won wisdom, this conversation is one you absolutely do not want to miss. In this podcast, Owen discusses: His arrest and FBI takedown. The journey from USC athlete to businessman. How business led to Cartel connections. Prison life and survival hustle. The birth of Kingpin Ice Cream (now California Ice Protein). Extravagant lifestyle and excess. Addiction, pressure and a strong mindset. Reinvention and second chances. Lessons for entrepreneurs. To learn more about Owen Hanson, click here: To buy Owen's book, click here: Check out Owen's new protein ice cream business click here: ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 0:30 Getting arrested and realizations 9:31 Finding hope and maintaining sanity 12:16 Football and early ambitions 16:08 Transition to bookmaking and business growth 17:27 Mathematical skills and business strategy 28:02 International expansion and logistics 36:53 Handing pressure and making decisions 42:17 Luxury and extravagance 46:33 Interactions with the Cartel 52:20 Post-prison business ventures 53:11 Building Kingpin, the ice-cream brand in prison 1:03:40 The importance of appearance and image 1:07:01 Overcoming challenges and building the brand 1:08:42 Lessons learned and advice for aspiring entrepreneurs /episode/index/show/escapefitness/id/36539965

LIFTS Episode 88 - From Bond Trading to Fitness Tech: Lauren Foundos' Journey 08/31/2025

LIFTS Episode 87 - From F45 to Strong Pilates Going Global | Michael Ramsey’s Journey 08/24/2025

LIFTS Episode 87 - From F45 to Strong Pilates Going Global | Michael Ramsey’s Journey In this episode of LIFTS, hosts Matthew Januszek and Mohammed Iqbal sit down with Michael Ramsey, co-founder of Strong Pilates, to explore the explosive growth of Pilates worldwide. Ramsey shares his journey from F45 franchise success to launching Strong Pilates, a unique fusion of strength, cardio, and Pilates that has rapidly expanded across 14 countries. The discussion covers the evolution of boutique fitness, the importance of product innovation, franchise support, marketing strategies, and the controversial role of ClassPass. Key Topics: How an injury led Ramsey to discover Pilates. The fusion of strength, cardio, and Pilates in Strong. Franchise growth from Australia to the US. Why boutique studios still win over big box gyms. The critical role of innovation in fitness. Marketing strategies and customer acquisition costs. The challenges and opportunities of ClassPass. Building trust and community in local markets. Handling criticism from traditionalists in Pilates. Future outlook for Strong Pilates and boutique fitness. 👉 Learn more about Strong Pilates: 👉 Learn more about Michael Ramsey: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: 🛒 Shop gym equipment: 📘 View our full catalog: US – UK – Follow Escape Fitness on social media: Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro & Host Updates 0:59 Guest Introduction – Michael Ramsey 3:55 The Global Pilates Boom 4:38 From F45 to Strong Pilates 6:18 Fusing Pilates, Strength & Cardio 10:00 Entrepreneurship & Timing 13:19 Boutique vs. Big Box Gyms 15:03 What Makes Studios Successful 16:22 Marketing & Cost of Acquisition 18:18 The Rise of Strength Training 20:00 Innovation in Fitness 22:01 Expanding in the US Market 25:00 The ClassPass Debate 30:00 Filling Classes & Community 33:49 Challenges Entering the US 35:13 Wearables & Stress Study 36:00 Closing Thoughts /episode/index/show/escapefitness/id/37898400

LIFTS Episode 86 - Inside the Running Boom and Smart Footwear Revolution with Royi Metser 08/17/2025

LIFTS Episode 86 - Inside the Running Boom and Smart Footwear Revolution with Royi Metser Matthew Januszek and Mohammed Iqbal speak with Royi Metser, Founder & CEO of Avelo Running, about the explosive growth of running, the evolution of smart footwear, and how data-driven insights are changing the sport forever. In this episode, you’ll learn: How Gen Z and women are driving the second running boom. Why running clubs are replacing bars as social hubs. The challenges big brands faced in launching smart shoes. How Avelo integrates cutting-edge materials with advanced sensors. The importance of mechanical load monitoring for injury prevention. Why Kickstarter backers snapped up Avelo’s first batch in under 20 hours. Insights on running form myths and individual biomechanics. The role of gyms and treadmills in the future of running. How data can help every runner train smarter and safer. 👉 Learn more about Avelo Running: 👉 Learn more about Avelo Running Kickstarter: 👉 Learn more about Royi Metser: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: 🛒 Shop gym equipment: 📘 View our full catalog: US – UK – Follow Escape Fitness on social media: Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro & Creatine Experiment 4:03 Creatine Gummies & Supplement Quality 6:28 Guest Introduction – Royi Metser 8:11 The Second Running Boom 12:13 Why Running is Timeless 14:56 Treadmills vs Outdoor Running 18:19 Running Clubs as Community Hubs 20:19 Why Big Brands Failed at Smart Shoes 25:21 The Materials & Tech Behind Avelo 32:23 Preventing Running Injuries with Data 32:41 Kickstarter Launch Success 34:34 Guiding Runners Beyond Guesswork 36:29 Debunking Running Form Myths 38:09 Host Takeaways 43:09 Closing Thoughts & Preorder Info /episode/index/show/escapefitness/id/37824425

LIFTS Episode 85 - Trump Brings Back Presidential Fitness Test and National Wearable Data Integration 08/10/2025

LIFTS Episode 84 - Wellness, Hospitality, and Recovery Trends and Events Popular with Gen Z | Star Sage of Hyperice 08/03/2025

LIFTS Episode 83 - FISA Insights, Tariffs, Trends & Planet Fitness Growth with Sal Pellegrino 07/27/2025

LIFTS Episode 82 - Building Gyms for Longevity, Not Just Muscle | Rod Hill of Zenergie 07/20/2025

LIFTS Episode 81 - Connecting the Dots in Wellness: From Recovery Shoes to Artificial Dyes | Brian von Ancken 07/13/2025

LIFTS Episode 81 - Connecting the Dots in Wellness: From Recovery Shoes to Artificial Dyes | Brian von Ancken Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode of LIFTS, hosts Matthew Januszek and Mohammed Iqbal sit down with Brian von Ancken, wellness entrepreneur and mastermind community leader, to dive into the future of fitness, biohacking, and collaborative innovation. From protein cold foam to recovery clogs, and even fecal transplants, nothing is off the table. Key Topics Discussed: Brian’s journey scaling brands like Tough Mudder, Barry’s, and Othership. How his mastermind group connects over 200 wellness entrepreneurs. Elite athlete fecal transplants: biohacking or bizarre?. The explosion of protein products in mainstream retail. Innovation in recovery footwear and smart shoes. How to responsibly vet science and trends in wellness. Why American foods still use dyes banned in Europe. The rise of wellness as the new luxury experience. Building a supportive and ethical health industry community. 👉 Learn more about Brian von Ancken: Support fitness industry news by sponsoring future LIFTS episodes. Contact us at for advertising opportunities. Subscribe on YouTube and turn on notifications so you never miss a new video: 🛒 Shop gym equipment: 📘 View our full catalog: US – UK – Follow Escape Fitness on social media: Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro + Cold Open Topics 0:36 Catch-up with Matthew and Mo 1:06 Tonal Gains + Hume Health Scale 4:44 Matthew’s Fasting Protocol 7:56 Guest Introduction: Brian von Ancken 9:21 Wellness Silo Breakdown & Integration 11:40 Elite Athlete Fecal Transplants 17:15 Protein Goes Mainstream 25:04 Recovery Innovation: Super Shoes & Clogs 31:26 Wellness as the New Luxury 33:58 Science, Skepticism, and Marketing 36:16 Artificial Dyes and Food Ethics 38:54 Brian’s Final Thoughts 40:17 Outro + Final Reflections /episode/index/show/escapefitness/id/37357610

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