Escape Your Limits
ESCAPE YOUR LIMITS: Inside the minds of fitness industry influencers. Find out what drives, fuels and motivates the leaders in health and fitness. Each episode of Escape Your Limits reveals the mental, physical and emotional ingredients involved in standing out above everybody else. Discover why successful people keep going when most people stop, and what keeps them going day after day. It’s not about shortcuts for dreamers; these people prove that constant hard work fueled by the right frame of mind is what makes dreams a reality. Join Matthew Januszek, co-founder of Escape Fitness, as he delves into the mindset of leadership and success. L.I.F.T.S: Every week, our intrepid hosts Matthew Januszek of Escape Fitness and Mo Iqbal of SweatWorks will discuss the breaking fitness industry news, providing their own perspective on the headlines whilst provoking thoughts and conversations. All delivered in a quick-fix, approximately 30-minute podcast.
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LIFTS Episode 49 - Sustainability & AI Workouts | The Gym of the Future with Yves Preissler
11/17/2024
LIFTS Episode 49 - Sustainability & AI Workouts | The Gym of the Future with Yves Preissler
Welcome to this week’s episode of LIFTS, your bite-size dose of the Latest Industry Fitness Trends and Stories. Today, hosts , Co-Founder of and , Founder & CEO of , are joined by Yves Preissler, CEO of YP Fitness Consulting, an expert in turnkey and modular gym design solutions across global fitness, sport, wellness and recovery industries. With 40+ combined years’ experience, Yves and his team of professional consultants have a wealth of global expertise creating high end finishes to create tailor-made concepts that deliver results for investors, developers and business owners. This podcast episode explores the future of gym design, covering trending topics such as sustainability, AI technology and customer-centric experiences. In this LIFTS podcast, topics include: Customer-centric gym designs. How wellness and luxury are transforming training. Sustainability within the fitness industry. Equipment: price vs. quality and sustainability. Integrating AI and technological advancements. Fred Fitness: the first truly AI-powered gym. Designing gyms of the future. Technology vs. human interaction. The evolution of group fitness and personalized fitness. To learn more about Yves Preissler, click here: ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 0:30 Resetting the body while travelling 3:03 Alcohol and travel habits 4:19 Customer-centric design philosophy 7:03 How wellness and luxury are transforming training 9:25 Sustainability within the fitness industry 19:30 Technology integration into fitness 21:30 Fred Fitness: the first truly AI-powered gym 22:33 The evolution of group fitness and personalised fitness 31:41 Balancing technology and human interaction 31:59 Solving meaningful problems in fitness
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LIFTS Episode 48 - Will the U.S. Election Redefine the Future of Fitness? Athletech News Founder & CEO Edward Hertzman
11/10/2024
LIFTS Episode 48 - Will the U.S. Election Redefine the Future of Fitness? Athletech News Founder & CEO Edward Hertzman
Welcome to this week’s episode of LIFTS, your snack-sized dose of the Latest Industry Fitness Trends and Stories. Today, hosts , Co-Founder of and , Founder & CEO of , are joined by Edward Hertzman, Founder & CEO of Athletech News. On this week’s episode, recorded on November 5th, just ahead of the 2024 U.S. Presidential Election, we talk to one of the industry’s most trailblazing media mogul’s about the potential impact a change of political leadership might have on the fitness industry. We also explore the role of the media in reporting and curating the news that is driving decisions and shaping the sector. Hold on to your hat, this one covers a lot of ground! About Athletech News (ATN) founded by Edward Hertzman With a mission is to provide the fitness and wellness industry with a dynamic and trusted platform that fosters innovation, collaboration and growth, Athletech News (ATN) serves a subscriber base of almost 100,000 that spans various verticals within the fitness and wellness industry and has been transformative in the speed and detail of news delivery. In this LIFTS podcast, topics include: Changes to news delivery within fitness and wellness. Impact of the U.S. Election on the fitness industry. The future of healthcare. The impact of rising healthcare costs on business. Staying true to the fitness industry’s core mission regardless of election result. Is a healthy active lifestyle a political issue? The role of media in shaping political opinion. Industry events– creating unique events that deliver value. The challenge of balancing sponsorship with content credibility. The ingredients of a successful media outlet. Final thoughts: media influence and the U.S. Election. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog:https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 2:36 Changes to news delivery within fitness and wellness 6:19 Impact of the U.S. Election on the fitness industry 10:12 What does the future of healthcare look like? 16:06 The impact of rising healthcare costs on business 17:08 Staying true to the fitness industry’s core mission regardless of the Election result 21:41 Is a healthy, active lifestyle a political issue? 23:14 The role of media in shaping political opinion 25:35 Industry events – cutting through the crowd and making meaningful connections 30:21 Balancing sponsorship with content credibility 35:38 The ingredients of a successful media outlet 39:13 Final thoughts: Media influence and the U.S. Election
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Ep 338 - Redefining Muscle Growth | Dr. Jim Stoppani
11/03/2024
Ep 338 - Redefining Muscle Growth | Dr. Jim Stoppani
On this week’s episode of the , we are joined by Dr. Jim Stoppani, a renowned expert in exercise science, sports nutrition, and supplementation, with over 15 years of experience helping millions transform their lives through science-backed training and nutrition plans. He earned his PhD in exercise physiology and a minor in biochemistry from the University of Connecticut and completed postdoctoral research at Yale University, focusing on exercise and gene regulation in muscle tissue. He was presented with the Gatorade Beginning Investigator Award by the American Physiological Society for his research. After serving as Senior Science Editor for Weider Publications, he launched JYM Supplement Science in 2013, a pioneering sports nutrition company and has authored influential books, including The Encyclopedia of Muscle & Strength and LL Cool J’s Platinum 360 Diet and Lifestyle. In this podcast, Dr. Jim Stoppani discusses: New research into muscle growth. Mathematical models for maximizing muscle. Strategies for the fit vs. more unfit exerciser. Weight loss, muscle gain and lifestyle change. Optimal workouts for fat loss vs. muscle gain. Testosterone, supplements and the anabolic window. Full body vs Split body workouts. Time under tension and its role in muscle building. Muscle protein synthesis. The benefits of intermittent fasting. Creatine and protein intake guidelines. How alcohol impacts sleep, muscle gain and recovery. To learn more about Dr. Jim Stoppanni, click here: ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 0:20 New research into muscle growth 3:09 Range of motion and muscle growth 5:57 Stretching and muscle growth 6:58 Applying new research to workouts 12:49 Importance of time under tension 14:44 Scientific models and muscle growth 21:23 The ideal amount of muscle for health 26:57 Protein intake and essential amino acids 46:23 The benefits of creatine for performance 54:15 Balancing lifestyle changes 15:18 Full body vs. split body workouts 1:04:01 Exercises that trigger testosterone
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LIFTS Episode 47 - AI and Fitness: Shaping the Future with Dr. Ted Vickey
10/27/2024
LIFTS Episode 47 - AI and Fitness: Shaping the Future with Dr. Ted Vickey
Welcome to this week’s episode of LIFTS, your bite-size dose of the Latest Industry Fitness Trends and Stories. Today, hosts , Co-Founder of and , Founder & CEO of , are joined by Dr. Ted Vickey, a fitness technology strategist, who is CEO of disruptive health technology company, FitWell and the author of a new, groundbreaking book: ‘'The Fitness Professionals Guide to ChatGPT". Often referred to as the ‘most connected man in fitness’ Dr. Vickey also served as an executive director of the White House Athletic Center under two presidents and, in 2021, was named one of the most influential fitness tech people in the industry by the Fitness Industry Technology Council (FITC). In this LIFTS podcast, topics include: The impact of technology on the future of education. Effectively using AI tools to optimize efficiency. Is ChatGPT the best AI model? How can AI be effectively applied in fitness? Training AI and the various information sources available. The importance of full disclosure. What ROI can a PT expect from integrating AI? Advanced features and the future of AI. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog:https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 02:22 Introduction to Dr. Ted Vickey 06:07 The future of Education 09:35 Effectively using AI tools to optimize efficiency 12:44 Is ChatGPT the best AI model? 14:03 How can AI be applied in fitness? 22:12 Methods of training AI and the information sources used 25:51 The importance of full disclosure 29:31 What is the ROI of using AI to a personal trainer? 33:21 Advanced AI features such as range of motion analysis 34:27 Final thoughts and takeaways
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LIFTS Episode 46 - Weight Watchers & GLP-1s, Falling Alcohol Consumption, AG1 in Starbucks, Greg Glassman's MetFix
10/20/2024
LIFTS Episode 46 - Weight Watchers & GLP-1s, Falling Alcohol Consumption, AG1 in Starbucks, Greg Glassman's MetFix
Welcome back to L.I.F.T.S, your bite-size dose of the Latest Industry Fitness Trends and Stories hitting the headlines. On this week’s episode, hosts , Co-Founder of and , Founder & CEO of , lift the lid on some of the stories driving the fitness, health and wellbeing newsfeeds. In this episode, headlines discussed include: Josh Harris’s Acquistion of OneLife Fitness. Weight Watchers relationship with GLP-1 drugs. The decline in alcohol consumption. The role of wearables in managing alcohol intake. Athletic Greens partnership with Starbucks. Greg Glassman's new venture, MetFix. Reflections on the impact of A1 and GLP1s on the fitness industry. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog:https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 0:29 Mo Iqbal’s running injury and recovery 2:26 Josh Harris Acquires One Life Fitness 4:38 Weight Watchers and GLP-1 Drugs 11:32 The decline in alcohol consumption 16:44 The role of wearables in managing alcohol intake 19:25 Athletic Greens Partnership with Starbucks 23:47 Greg Glassman's New Venture, MetFix 30:05 Reflections on the impact of A1 and GLP1s on the fitness industry Disclaimer By accessing this Podcast, I acknowledge that Escape Fitness LTD and SweatWorks make no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only, and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Escape Fitness LTD and SweatWorks do not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third-party materials or content of any third-party site referenced in this Podcast do not necessarily reflect the opinions, standards, or policies of Escape Fitness LTD and SweatWorks. Escape Fitness LTD and SweatWorks assume no responsibility or liability for the accuracy or completeness of the content contained in third-party materials or on third-party sites referenced in this Podcast or the compliance with applicable laws of such materials and/or links referenced herein. Moreover, Escape Fitness LTD and SweatWorks make no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties. ESCAPE FITNESS LTD AND SWEATWORKS EXPRESSLY DISCLAIM ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
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LIFTS Episode 45 - L Catterton Investment EGYM/ Solid Core | Alex Alimanestianu
10/13/2024
LIFTS Episode 45 - L Catterton Investment EGYM/ Solid Core | Alex Alimanestianu
On this LIFTS podcast, Escape Fitness CEO, and , Founder & CEO of are joined by guest, Alex Alimanestianu, a seasoned executive and Angel Investor with significant experience in the fitness and wellness industry. He served for a long time as CEO of Talent Sports International, and in addition to his leadership there, Alex has been an active investor in the fitness technology space. In this episode, the discussion centred on L Catterton’s recent investments in EGM and [solidcore]. Alimanestianu highlights the importance of early-stage investments in emerging markets and the advantages of being an early player in new concepts. He expressed concerns about the long-term viability of standalone boutique fitness studios, citing low entry barriers and increased competition. The conversation also covered the boom in Pilates and whether it had peaked, along with broader implications for valuation and investment trends in the fitness industry. Key topics discussed include: Opportunity vs. challenges in investing in start-ups. L Catterton investing in Solid Core and EGYM. Comparison with innovations across other industries. Advantage of being the first of second player to a concept. The shifting buying pattern of fitness equipment. The boom of Pilates, but has it peaked? Risk of boutiques only offering one modality. The franchise model in boutiques. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog:https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 2:55 Alex’s opportunity to invest in Mirror 5:00 Investing in fitness industry start-ups 6:08 Advantage of being ‘the first or second player’ to new concepts 8:45 L Catterton’s investment in EGYM 13:01 Comparison with other fitness companies and industries 16:25 Integrating technology from a more medical perspective 17:51 The shifting buying pattern of fitness equipment 20:50 L Catterton’s investment in Solid Core 24:09 The breadth of Pilates formats available 26:21 The booming demand for Pilates 27:09 Risks of boutiques only offering one thing 33:35 The franchise model in boutique 39:54 Final thoughts and key takeaways
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LIFTS Episode 44 - "LIVE" from Beyond Activ NYC -Part 2- The Pilates Boom and Investing in the Industry
10/06/2024
LIFTS Episode 44 - "LIVE" from Beyond Activ NYC -Part 2- The Pilates Boom and Investing in the Industry
Welcome to the latest episode of L.I.F.T.S. This episode is the final instalment of a three-part series recorded live at Beyond Activ, New York City – a fitness focused leadership, investment and business development event held in September 2024. In this episode, hosts , Co-Founder of and , Founder & CEO of get under the skin of the industry to explore where investors are placing their funding, new product innovations, the fate of the boutique fitness market and the evolution of HVPL clubs. Today’s guests are: Pete Moore, MD Integrity Square and Krissy Vann, Director of Content at All Things Fitness and Wellness. Nicoline Roth, Founder, Nordic Strong plus owner & manufacturer of the Nordic Trainer. David Weston, MD, HighPost Capital. Yvette & Neal McGaffin, Co-Founders, Reform RX. In this episode, the conversation covers: Importance of strategic locations and lease terms. The danger of trying to be all things to everyone. The growth of Pilates and the success of [solidcore]. Emerging fitness trend: spotlight on Metabolic and New York Athletic Club's Squads. Introducing the Nordic Strength concept, based around the Nordic way of life. Future development :a studio and at-home integration. Fitness investment strategies – where is it wise to invest right now? The rise of 2.0 players: Crunch Fitness, EOS Fitness, Fitness Connection, Chuze Fitness. The evolution from HVLP 2.0 to HVLP 3.0. The rise of the social wellness club. Solving the instructor talent problem. What is driving the Pilates boom and can it last? ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 0:30 Pete Moore | Integrity Square 22:33 Nicoline Roth | Nordic Strong 35:45 David Weston | HighPost Capital 55:34 Yvette & Neal McGaffin | Reform RX
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LIFTS Episode 43 - "LIVE" From Beyond Activ NYC 2024 Part 1
09/29/2024
LIFTS Episode 43 - "LIVE" From Beyond Activ NYC 2024 Part 1
Welcome to the latest episode of L.I.F.T.S. This episode is part-two of a three-part podcast series recorded live at Beyond Activ, a leadership, investment and business development event in September 2024. In this episode, hosts , Co-Founder of and , Founder & CEO of , talk to four guests from both sides of the fence - the operator and suppliers within the fitness industry: Adam Sedlack, CEO, UFC Gyms Jack Daly, CEO, TRX Jay Worthy, CEO, Myzone Ashley Mills, Co-Founder & Co-CEO, obé Fitness and Mark Mullett, Co-Founder & Co-CEO, obé Fitness In this episode, topics discussed include: Impact of low-cost gyms setting new price expectations. Disciplined growth plans important for sustainability. Staying On-Trend with Functional Fitness to Grow Global Brand. Focusing on functional strength in line with growing consumer interest. Leveraging Wearable Data: The Future of Personalization, Insights and Behavior Change in Fitness. The evolution of wearables and increasing role they will play in driving industry growth and health outcomes. Opportunities to utilize wearable data through analytics to provide personalized, actionable insights for members. Body Literacy and Women’s Health. Funding and the economic environment. Strategic Partnerships and Future Growth. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 2:33 Adam Sedlack | CEO | UFC Gyms 26:11 Jack Daly | CEO | TRX 47:15 Jay Worthy | CEO | Myzone 1:03:31 Mark Mullett & Ashley Mills | Co-founders | obé Fitness
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LIFTS Episode 42 - Client Connectivity, Strength Training's Surge in Popularity | Jack Thomas | The Fit Guide
09/22/2024
LIFTS Episode 42 - Client Connectivity, Strength Training's Surge in Popularity | Jack Thomas | The Fit Guide
On this LIFTS podcast, Escape Fitness CEO, and Founder & CEO of are joined by Jack Thomas, Co-Founder of The Fit Guide, the only global, independent rating system for premium fitness clubs and studios. This episode discusses The Fit Guides comprehensive report on fitness industry standards, evaluating global clubs across various modalities. This episode delves into exploring the importance of client connection, the continued boom in popularity of strength training, driven by consumer demand and research on longevity, and the opportunities that the boutique fitness sector has still to maximize. Matthew, Mo and Jack debate learnings from other sectors who traditionally evolve and innovate more quickly than the fitness industry, training modalities and brands that are performing better than others and regional differences that impact fitness industries internationally. Key topics discussed include: Drawing learnings from the hospitality sector. How CrossFit got more people into strength training. The opportunities in the boutique fitness sector. Peloton and Planet Fitness shift focus to strength training. Strength training and its continued growth in popularity. Gen Z; the most informed population in regards to health and fitness. Opportunities within Yoga and Pilates modalities. Breaking down the member journey to boost engagement. To learn more about Jack Thomas and The Fit Guide, click here: ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 2.44 Reports created by The Fit Guide 4.45 Current state of the Fitness Industry 6.10 Peloton and Planet Fitness shift focus to strength training 6.29 Global trend of strength training 13.45 Planet Fitness launch Strength Plus app 17.16 Impact of CrossFit and functional training 17.28 Boutique fitness and client connection 18.03 Regional differences in fitness modalities 20.22 The importance of connecting with your clients 26.42 Challenges and opportunities in boutique fitness
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Ep 337 - Mr. Universe to the NFL | The Untold Story of Extreme Muscle Methods | John Brown
09/15/2024
Ep 337 - Mr. Universe to the NFL | The Untold Story of Extreme Muscle Methods | John Brown
On this week’s episode of the , we are joined by legend, John Brown, a trailblazing American bodybuilder who rose to fame in the 1970s and 1980s. Despite facing racism and discrimination in the sport, Brown achieved incredible success, winning the Amateur Mr. Universe title in 1981 and 1982, as well as the Mr. World title three times. John went on to raise three boys, all of whom inherited his sporting genes and, with the benefit of his support, experience and wisdom, went on to achieve success as NFL players. In this podcast we take a walk-through Brown’s exceptional bodybuilding achievements, how he leveraged his unique performance approach to created wealth and his unconventional training techniques, diet and pre-competition preparations. We also explore how he has supported his three sons to become successful NFL players, whilst unpacking the grit and determination it takes to succeed. This conversation is all about challenging norms and pushing the boundaries of what is possible. Buckle up - this one is a hell of a ride! In this podcast, Brown covers: The origins of Mr. Universe and Brown’s unique approach to competitive bodybuilding. Building a bodybuilding business through questioning and entrepreneurship. The overtraining fallacy and the importance of eating and sleeping. Growing muscle without using steroids. Coca-Cola – the secret sauce in training revival. The influence of genetics and parental involvement on athletic success. Eating dirty to gain athletic advantage. Post bodybuilding diet and how the gym has become a necessary evil. Designing performance sportswear that changed then world. Disbelief: life’s biggest limiter. Parenting, marriage, and financial regrets. Achieving dreams and escaping limits. To learn more about John Brown, click here: ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 0:02 The origins of Mr Universe and other bodybuilding organisations 0:18 Brown’s career changing approach to bodybuilding competitions 9:46 Leveraging bodybuilding to build a business 19:52 Bodybuilding, Mr Universe and influencers 26:25 Charting a life path through questioning and entrepreneurship 32:04 No such thing as over training only under sleeping and under eating 37:16 Pushing through bad form to get stronger 37:40 Growing muscle without using steroids 40:33 weightlifting routine for muscle growth 48:23 Intense training for NFL athletes and Coca Cola – the secret sauce for training revival 51:31 The influence of genetics and parental influence on athletic success 1:00:40 Parenting and coaching children in sport 1:05:43 Bodybuilding, nutrition, and training philosophy 1:09:26 Eating dirty to gain athletic advantage 1:11:36 Changing diet and training routine post bodybuilding career 1:12:03 Gym training: after a30 years it’s become a necessary evil 1:15:00 Designing performance sportswear that changed then world 1:20:38 Disbelief: life’s biggest limiter 1:21:44 Parenting, marriage, and financial regrets 1:31:28 Achieving dreams and escaping limits
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LIFTS Episode 41 - The Impact of Stress Management Technology on the Vagus Nerve and How it Related to Longevity
09/08/2024
LIFTS Episode 41 - The Impact of Stress Management Technology on the Vagus Nerve and How it Related to Longevity
On this LIFTS podcast, Escape Fitness CEO, and Founder & CEO of are joined by special guest, , CEO of stress management technology company, Sensate. This episode digs into the value of stress management and tuning into the Vagus Nerve tone in order to take a more holistic approach to mental and physical health. It dives into the emerging technologies in this field and the opportunity to integrate with established wearables and health trackers in order to help people gain a more data driven understanding of their personal health markers. Key topics discussed include: What is Sensate, who can benefitm, how does it work, and what does it deliver. The mental health crisis and the value of self-regulation tools. The growing acceptance of self-regulation and meditation as a necessary self-improvement strategy. Integrating wearable technology, stress management, and wellness practices. Link between stress and good physical health and performance. Integrating wellness offers into homes, tourism and hospitality. The benefits of wearable technology and personalized health data. Mental health, wellness, and stress relief with a focus on the Vagus Nerve. To learn more about Sensate, click here: ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 2:19 Introduction to Anna Gudmundson, CEO Sensate (Stress management technology) 3:05 The mental health crisis and the value of self-regulation tools 09:21 The acceptance of self-regulation and meditation as a necessary self-help strategy 14:02 Integrating wearable technology, stress management, and wellness practices 15:18 The link between stress and good physical health and performance 18:09 Integrating wellness facilities into homes, tourism and hospitality 23:34 The benefits of wearable technology and personalized health data 27:21 Mental health, wellness, and stress relief with a focus on the Vagus Nerve
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LIFTS Episode 40 - Fitness for Public Health: ukactive's Vision for Collaboration with the New Labour Government
09/01/2024
LIFTS Episode 40 - Fitness for Public Health: ukactive's Vision for Collaboration with the New Labour Government
On this LIFTS podcast, Escape Fitness CEO, and Founder & CEO of are joined by special guest, Huw Edwards CEO of ukactive. This episode explores the opportunities for ukactive to collaborate with the newly appointed Labour government in the UK, positioning the physical activity sector as a key player in addressing public health challenges. The discussion focuses on crafting innovative solutions, harnessing data-driven insights, and making facilities and services more accessible and inclusive. We also explore the rising trend of gym usage among young people, the urgent need to better support those with long-term health conditions and mental health issues, and the potential for a national patient care framework built through collaboration between the government, the physical activity sector, and the NHS. Key topics discussed include: How the physical activity sector work with government to improve population health and drive economic growth. Beyond aesthetics: tapping into the broader health and wellbeing benefits of being active. Population health as an economic driver. The role of data in defining the sector’s value proposition. The need for diversification of services to accommodate a wider range of health and wellbeing needs. Engaging young people to tackle childhood obesity and create habits for life. Leading with prevention: Collaboration between the physical activity and healthcare system. Integrating the fitness industry with the NHS: challenges and opportunities. The importance of storytelling to drive engagement. The need for local delivery that feeds into a national framework. To learn more about ukactive, click here: ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 02:49 How the physical activity sector can support the govt to improve population health and productivity 04:28 Focus on the wider benefits of being active beyond aesthetics and into broader physical and mental health and wellbeing 07:48 The economic benefits of a healthy population 12:24 The role of data in defining the sectors value proposition 14:48 Diversification of services to accommodate a wider range of health and wellbeing needs 18:31 Engaging young people to tackle childhood obesity and crate habits for life 26:30 Leading with prevention: Collaboration between the physical activity and healthcare system 30:51 Integrating fitness industry with NHS, challenges and opportunities. 34:31 The need for a consumer campaign driven by lived-experience stories 34:55 The importance of local delivery that feeds into a national framework
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LIFTS Episode 39 - The Decline of HIIT Training | What’s next for the Fitness Industry| Ross Campbell | Beyond Activ
08/25/2024
LIFTS Episode 39 - The Decline of HIIT Training | What’s next for the Fitness Industry| Ross Campbell | Beyond Activ
On this LIFTS podcast, Escape Fitness CEO, and Founder & CEO of are joined by guest, Ross Campbell, Founder & CEO of Beyond Activ, one of the largest and most influential global networks for health, fitness, wellness, sports, hospitality and leisure businesses. This episode discusses the evolution of fitness and healthcare conferences, with a focus on the recent Beyond Activ event in Saudi Arabia. They explore the impact of GLP-1 and AI on the industry, the changing landscape of boutique fitness and the growing competition in the wellness hospitality space. Key topics discussed include: Real life experiences and meaningful connection through events. The crossroads for boutique fitness and wellness. HIIT vs. strength and conditioning workouts. Research by Dr. Stacy Sims that shows that HIIT could be detrimental to health. The boom in popularity of Pilates. Equinox signs up for Neom, Saudi Arabia’s futuristic desert. The focus on wellness-centric hospitality brands. New developments in wellness, recovery and longevity. GLP-1s as a disruptor to the industry. Airlines and airports reinvesting in lounges and wellness. Beyond Activ, New York, 17-19th September. To learn more about Beyond Activ, click here: ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 4:13 The evolution of boutique fitness 5:12 HIIT vs. strength and conditioning workouts 8:10 The boom in popularity of Pilates 10:12 Fitness trends; strength, Pilates and wellness-focused hospitality 14:18 Wellness-focused hotels and their growth in Saudi Arabia 19:37 Wellness-driven residencies and GLP-1’s impact on diabetes monitoring 20:53 New developments in wellness, recovery and longevity 23:36 Growth and innovation investment opportunities in luxury markets 29:25 Fitness events in Asia and the US
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Ep 336 - Spirit Gym: Paul Chek’s Ultimate Journey to Holistic Wellness and Self-Discovery
08/18/2024
Ep 336 - Spirit Gym: Paul Chek’s Ultimate Journey to Holistic Wellness and Self-Discovery
Paul Chek, the absolute master of corrective and high-performance exercise kinesiology, stress management and holistic wellness has launched Spirit Gym, a concept he is calling ‘his greatest creation yet’. For more than forty years, Chek has been applying his unique, whole-body treatment and education approach to positively influence the lives of his many clients and students, often succeeding where other, more traditional methods have failed. Chek is founder of the CHEK (Corrective Holistic Exercise Kinesiology) Institute and pioneer of the highly successful P~P~S Success Mastery Coaching Program. In addition to his practical work, Chek has also written several books, articles and blog posts. Now, through Spirit Gym, Chek is taking people on a spiritual journey of self-discovery helping them to reconnect with their souls, discover who they really are, understand what they came here to do and providing the self-realization tools to empower them to solve seemingly impossible problems. In this extended Escape your Limits Podcast, Chek explains the interplay between mind and body, exploring the role of spiritual development in personal growth and revealing how a connection with the soul unlocks freedoms that promote joy, wholeness, purpose and fulfilment. Topics include: ● Personal training education vs. corporate interests. ● Balancing education and exercise on social media. ● Hormone supplements and their effect on mental and physical health. ● Self-care, sleep and personal growth. ● The dangers of synthetic vitamins and protein isolates. ● The relationship between money, health and happiness. ● How life experiences shape beliefs and behaviors. ● Looking at how you engage with money, love, mind and power. ● Religious interpretation and the need for personal spiritual development to understand God's true nature. ● Myths, spirituality and personal growth. ● The role of psychedelics in personal growth and spiritual exploration. ● Applying intent and consciousness. ● Tarot archetypes, their meanings and significance in self-reflection and personal growth. ● Energy, emptiness, form, and spirituality. ● The difference between real thinking and memorization. ● Applying contemplative meditation for clarity of thought and problem solving. ● Personal growth and development through physical, emotional, mental, and spiritual practices. ● Setting realistic goals and avoiding failure. ● Overcoming obstacles and finding success. To learn more about Spirit Gym and Paul Chek, click here: ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00:00 Intro 0:04:55 A multidisciplinary approach to healthcare with a focus on personal training education vs corporate interests 0:11:14 The importance of progressive training for functional exercise 0:17:38 Balanced education and exercise on social media channels 0:20:21 Why it’s vital to provide tailored fitness programs based on goals and needs 0:29:29 Self-care, sleep and personal growth 0:38:44 Hormone supplements and their effect on mental and physical health 0:43:44 Addressing underlying mental health issues before starting a workout routine 0:54:06 The dangers of synthetic vitamins and protein isolates 1:04:28 How digestion and elimination work, with emphasis on nutrient deficiencies and toxicity 1:13:43 The relationship between money, health and happiness 1:28:16 How life experiences shape beliefs and behaviors 1:39:05 The importance of embracing oneself and adapting to reality 1:50:11 Religious interpretation and the need for personal spiritual development to understand God's true nature 2:01:14 Myths Spirituality and personal growth 2:08:39 The role of psychedelics in personal growth and spiritual exploration 2:19:48 Applying intent and consciousness to change the form of physical objects 2:22:50 Tarot archetypes, their meanings and significance in self-reflection and personal growth 2:38:40 Energy, emptiness, form, and spirituality 2:42:06 Individual interpretation of archetypes 2:46:15The difference between real thinking and memorization 2:48:49 Using contemplative meditation for clarity of thought and problem solving 2:58:41 The importance of goal setting to personal growth 2:59:52 Personal growth and development through physical, emotional, mental, and spiritual practices 3:11:21 How to set realistic goals and avoid failure 3:14:23 The importance of incremental progress to success 3:24:26 Overcoming obstacles and finding success through self-awareness and guidance from mentors
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LIFTS Episode 38 - The Retention Guru | Gymtimitation & Psychological Triggers at work in the Gym
08/11/2024
LIFTS Episode 38 - The Retention Guru | Gymtimitation & Psychological Triggers at work in the Gym
On this LIFTS podcast, Escape Fitness CEO, and , Founder & CEO of are joined by guest, Dr. Paul Bedford, the "Retention Guru", researcher, international speaker and fitness industry expert on retention, attrition and customer experience. This episode revolved around strategies to boost retention, from emphasising the importance of personalisation, empathy and tailoring experiences to your audience through to analysing the potential of technology to individualise the member journey, highlighting how vital it is to understand the needs and preferences of members in order to create a successful, sustainable fitness business. Key topics discussed include: Retention strategies for fitness businesses. The importance of empathy and report. Utilising data and analytical tools correctly. The impact of ‘gymtimidation.’ Generationally designed gyms. Whether wearables or AI can boost retention. To learn more about Dr. Paul Bedford, click here: ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 03:34 Retention strategies for fitness businesses 07:56 Data-driven strategies 12:32 Empathy and retention, focusing on analysis tools 16:47 Using data to motivate weight loss programmes 21:00 Gym intimidation and the impact of aesthetics on exercise 24:53 How fitness preferences and gym memberships change with age 33:51 Wearables and AI technology to improve retention 38:43 How fitness brands can compete with YouTube trainers 42:47 Personalised experiences and AI tools to boost retention 48:08 Customer experience in the fitness industry
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LIFTS Episode 37 - Diplo, GLP-1s & $4Million Investment in Superpower - Tailored Preventative Healthcare for the Masses
08/04/2024
LIFTS Episode 37 - Diplo, GLP-1s & $4Million Investment in Superpower - Tailored Preventative Healthcare for the Masses
On this LIFTS podcast, Escape Fitness CEO, and Founder & CEO of are joined by special guest, former pro-athlete, serial entrepreneur and Chief Concept Officer at , This episode unpacks how new developments in entertainment, pharmaceuticals and technology are attempting to influence population behavior and encourage more people to engage with gyms. Specifics discussed include: DJ Diplo’s new 5k soundtrack, protein brands reacting to the GLP-1 craze and Superpower’s $4m investment to deliver bespoke preventative health care to the masses. Key topics discussed include: Parenting, Fitness and entrepreneurship. Brandon Cullen – pro athlete and fitness entrepreneur. DJ Diplo’s new fitness soundtrack – engaging beyond the 15 percenters. Kabata – AI driven dumbbells. Is this the future of fitness? The impact of GPL1s and new GLP-1 complimentary products entering the market. Will GLP-1s drive gym engagement? Preventative healthcare platform, Superpower, raises $4 million. Creating a ripple effect. To learn more about Brandon Cullen, click here: ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 0:22 Parenting, Fitness and entrepreneurship 1:26 Intro to Brandon Cullen and brief bio 3:47 DJ Diplo’s new fitness soundtrack – engaging beyond the 15 percenters 9:48 Kabata – AI driven dumbbells. Is this the future of fitness? 15:47 The impact of GPL-1s and new GLP-1 complimentary products entering the market 20:51 Will GLP-1s drive gym engagement? 23:18 Preventative healthcare platform, Superpower, raises $4 million 30:29 Creating a ripple effect
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LIFTS Episode 36 - Spotlight on Healthcare Innovation; Apple Watch Vitals app, GLP-1s, MyProtein Vending Machines
07/28/2024
LIFTS Episode 36 - Spotlight on Healthcare Innovation; Apple Watch Vitals app, GLP-1s, MyProtein Vending Machines
On this LIFTS podcast, Escape Fitness CEO, and , Founder & CEO of are joined by guest, Eric Durak, President and Founder at Medical Health and Fitness and an absolute wealth of knowledge and experience spanning 30+ years in the industry. This episode is centered around healthcare innovation, from the latest Apple Watch innovations through to understanding opportunities around the boom of GLP-1s, with Eric Durak emphasizing the need for a comprehensive approach combining technology and education. Key topics discussed include: ● Apple Watch launch new Vitals App. ● Innovations in fitness tracking technology. ● Squared Circles secures $40million in funding to enable scaling of new health and wellness brands. ● Investment into AI versus revenue delivered. ● GLP-1 shifts increased consumer spending to the ‘wellness wallet.’ ● Iceland and MyProtein launch world’s first frozen protein vending machine. To learn more about Eric Durak, click here: https://www.medhealthfit.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 01:00 Weight loss with a focus on GLP-1s and Ozempic 3:13 Apple Watch updates, including vitals app and training load features 8:51 Sleep tracking technology and its accuracy 15:33 AI and GLP-1 investments, insights and potential for success 22:34 Using health savings accounts for weight loss medication 27:35 Integrating nutritional services into gyms through vending machines 31:30 Fitness technology and business strategies for gym owners
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LIFTS Episode 35 - 2024 State of the UK Fitness Industry Report | David Minton
07/21/2024
LIFTS Episode 35 - 2024 State of the UK Fitness Industry Report | David Minton
Welcome to a very special episode of LIFTS. Today, hosts , Co-Founder of and Mo Iqbal, Founder & CEO of , meet with David Minton to discuss key takeaways from his pioneering ‘State of The UK Fitness Industry 2024 Report’. David is founder of The Leisure Database Company, a market intelligence company that produces the UK fitness industry’s most valuable and comprehensive annual audit, The State of The UK Industry Report. This year, for the first time, thanks to a commercial collaboration with many leading industry suppliers, The Leisure Database has made its annual industry report available to everyone, free of charge, to democratize fitness data in the interests of sector growth and prosperity. In this special episode, we discuss the key report findings, explore the implications of these findings for the future of the sector and dive into how the sector might evolve to raise market penetration above its current level. Topics discussed include: Overview of the State of the UK Fitness Industry Report 2024. Takeout trends from the report, focused on value growth, penetration and data. Expanding the report to include more health focused data points. Premiumization and cost variation within the sector. Market penetration and the disparity between public and private sector. Public sector segmentation. Fitness industry trends, including gym openings and closings, demographics, and market growth opportunities. The blueprint for a ‘dream gym.’ AI potential disruption and the democratization of education. The evolution of the fitness industry: opportunities and challenges. To download your copy of the State of the UK Fitness Industry Report, click here: To learn more about David Minton, click here: ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 1:00 Overview of the State of the UK Fitness Industry Report 10:15 Takeout trends from the report, focused on value growth, penetration and data 13:35 Expanding the report to include more health focused data points 15:27 Premiumization and cost variation within the sector 18:28 Market penetration and the disparity between public and private sector 22:42 Public sector segmentation explained 27:54 Fitness industry trends, including gym openings and closings, demographics, and market growth opportunities. 37:39 What does a ‘dream gym look like? 39:29 AI potential disruption and the democratization of education 44:26 The evolution of the fitness industry: opportunities and challenges
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Ep 335 - 3 Decades of The Olympia | Controversies, Rivalries & Life Lessons | Shawn Ray
07/09/2024
Ep 335 - 3 Decades of The Olympia | Controversies, Rivalries & Life Lessons | Shawn Ray
On this week’s episode of the , we are joined by Shawn Ray aka ‘The Giant Killer’, former professional bodybuilder, 13-time Mr. Olympia Finalist and one of the most rebellious, outspoken athletes in the sport still to this day. Not one to shy away from speaking openly and honestly, this episode takes a deep dive into the significance of performance in bodybuilding, ethical implications, overcoming setbacks, and balancing bodybuilding with other aspects of life. Shawn Ray talks openly about his experience and insights on the evolution of bodybuilding, the impact of social media, and the importance of mentors. Ray also discusses the risks of injury, health problems, and death, as well as the growing trend of bodybuilders relying on teams of trainers, nutritionists, and other support staff. Ray emphasizes the need for balance and prioritizing self-reliance, personal responsibility, and appreciation in fostering meaningful connections. In this highlights video, Shawn Ray talks about: How the passion began with a magazine on a newsstand. The role of self-doubt and ego in bodybuilding. Rising to the occasion when things get tough. The importance of a mentor in career success. Breaking down ego and building up confidence. To learn more about Shawn Ray, click here: ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 2:21 Manifesting bodybuilding dreams through self-belief 10:24 The benefits of having a mentor 13:06 The importance of posing in bodybuilding 18:33 Father-son relationship and entrepreneurship 25:05 Bodybuilding, Olympia and relationships 31:18 Ronnie Coleman’s rise to Mr Olympia 33:29 Bodybuilding career, goals and personal growth 39:23 The importance of balance between life and work 42:31 Sacrifices and health risks of being a bodybuilder 47:54 The ethics of supplements in bodybuilding 53:28 Drug use and the lack of accountability 1:01:53 Bodybuilding physiques and divisions 1:06:36 Challenging traditional bodybuilding norms 1:08:19 Bodybuilding prize money and promoter challenges 1:20:00 The benefits of social media platforms for personal branding
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LIFTS Episode 34 - NYC Fitness Trends, Market Insights & Opinions with Justin & Austin FLEXIT
07/08/2024
LIFTS Episode 34 - NYC Fitness Trends, Market Insights & Opinions with Justin & Austin FLEXIT
On this LIFTS podcast, Escape Fitness CEO, and , Founder & CEO of are joined by guests, , Founder and CEO, FlexIt and , part of the founding team and COO, This episode dives into the personalization and data-led fitness experiences taking New York City by storm! This fast-paced debate explores the ethics and safety of genetically modified foods and dissects the evolving dynamics of authenticity and pragmatism in marketing and influencer engagement. The session wraps up with a passionate conversation on the pursuit of excellence and the game-changing impact of surrounding oneself with exceptional people. Key topics discussed include: Fitness trends driving sector growth in NYC. Consumer willingness to pay a premium for personalization. Trends with staying power versus fads. Genetically modified food – new trend or clever marketing of age-old processes? NYC culture and its effect on consumer food choices. Is influencer and social media marketing still a powerful tool? The power of authenticity. Entrepreneurship: the pursuit of excellence. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 3:35 Fitness trends in NYC, including premium offerings and high-end experiences. 7:01 Upward trend in consumer willingness to pay a premium for personalization 11:29 Trends with staying power versus fads 13:07 Genetically modified food – new trend or clever marketing of age-old process? 21:53 NYC culture and its effect on food choices 23:13 Is influencer and social media marketing still prevalent and relevant? 27:00 The power of authenticity 29:47 Entrepreneurship, product development and market execution
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LIFTS Episode 33 - Learnings from Lift Brands Global CEO on Consumer Behavior, Fitness Trends and AI Technology
06/30/2024
LIFTS Episode 33 - Learnings from Lift Brands Global CEO on Consumer Behavior, Fitness Trends and AI Technology
On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and , Founder & CEO of are joined by guest, Ty Menzies, global CEO of Lift Brands, an international franchise organization that is parent brand to Snap Fitness. This episode discusses how the industry has had to adapt to the current hybrid work environment, fitness trends versus fads, GLP-1s as well as the barriers to fitness and the changes that the boutique industry has gone through and the shift towards digital solutions, including the integration of AI technology to hyper-personalize content and the member experience. Key topics discussed include: The change in consumer behaviour post-COVID. The influence of a more educated consumer. Digital versus in-person fitness demand. How franchising is being impacted by mergers and acquisitions. Fitness trends vs. fads that come and go. Ozempic-specific foods and training programs. Using AI to hyper-personalize and individualize content. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 4:42 Fitness trends, consumer habits and digital solutions 11:31 Snap Fitness’s strategies for differentiation and growth 15:24 Impact of mergers and acquisitions on fitness franchising 18:15 Fitness trends vs fads that come and go 19:58 Weight loss drugs and barriers to exercise 24:02 Using AI for personalized experiences and business operations 26:48 AI personalization and focus on consumer needs
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LIFTS Episode 32 - How AI technology is Shaping Content Creation, Authenticity and the Future of Fitness
06/23/2024
LIFTS Episode 32 - How AI technology is Shaping Content Creation, Authenticity and the Future of Fitness
On this AI-focussed episode of the LIFTS podcast, Escape Fitness CEO, Matthew Januszek and , Founder & CEO of are joined by guest, Eric Malzone, founder of The Future of Fitness podcast, to discuss all things AI technology. They debate the opportunities and challenges surrounding AI, the rapid pace at which the technology is not only evolving, but learning from us, and the impact that this level of smart technology can have on all aspects of the fitness industry. Key topics discussed include: ● How AI has actually driven the need for more content. ● OpenAI striking a deal with Reddit to train its AI with posts. ● The impact of AI on creators and authenticity. ● The introduction of Pencil AI, a tool that makes ads with generative AI. ● The dual nature of AI’s influence on marketing. ● Kabata raised $5 million to further develop its AI-powered dumbbells. ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 07:53 AI advancements and their impact on content creation 14:15 AI’s impact on marketing and trust 22:41 AI-powered dumbbells and their potential in the fitness industry 26:36 AI technologies wider reach into other sectors 30:03 AI’s impact on creators, loss of identity and monetization opportunities
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LIFTS Episode 31 - Navigating Volatility | Core Health & Fitness CEO | Bryan O’Rourke
06/16/2024
LIFTS Episode 31 - Navigating Volatility | Core Health & Fitness CEO | Bryan O’Rourke
Discussing the current state of the commercial fitness industry, highlighting both volatility and evolution. Bryan O’Rourke, CEO of Core Health & Fitness joins us for the 31st episode of LIFTS with hosts Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks. Throughout the interview they discuss the need for leaders to adapt and innovate to stay ahead of the curve, with Brian emphasizing the challenges of maintaining profitability in a rapidly changing market. Topics discussed include: Near-term economic pressures and volatility in the fitness industry. Consolidation trends in the commercial club and supplier sectors. Evolving consumer behaviors and shifting motivations for fitness. Removing barriers to entry through innovative business models and programming. Long-term health and wellness macro trends despite short-term industry challenges. ukactive Consumer Engagement Insight Report - ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: https://escapefitness.com/support/catalog (US) https://escapefitness.com/support/catalogue (UK) ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 4:24 State of the global commercial fitness industry 9:44 Impact on the rise in interest rates have on new openings? 16:32 Embracing shifting consumer behaviours with at home fitness 19:43 Macro trends: Health and Wellness 24:13 ukactive consumer engagement insight report - the barriers to joining gyms 27:34 Final Thoughts
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Ep 334 - How to Cheat Death | Dr. Rand McClain
06/09/2024
Ep 334 - How to Cheat Death | Dr. Rand McClain
On this week’s episode of the , we are joined by Dr. Rand McCain, aka ‘The Longevity Doctor’ to explore whether death is predetermined by genetics or whether we can make informed lifestyle choices that extend health span and override the influence of our genes. Dr. McClain earned his medical degree at Western University and completed his internship at the University of Southern California’s Keck School of Medicine Residency Program (U.S.C. California Hospital) and has spent his professional life redefining what it means to be in optimal health. Having established his own practice, Dr. McClain supports his patients (many of which are A-List celebrities and world-class athletes) through the application of cutting edge treatments and philosophies including bioidentical hormone replacement therapy (BHRT), hyperbaric oxygen therapy, cryotherapy, platelet rich plasma and stem cell therapies. In his recent book, ‘Cheating Death: The New Science of Living Longer and Better’, Dr. McClain reveals fresh, science-backed approach to genetics, natural aging, and proactive medical treatments and discusses how to access to these therapies to jumpstart their body’s regenerative processes. Bolstered with research and recovery stories from real people, Cheating Death gives readers the tools to live healthier, longer lives. In this podcast, Dr. McClain talks extensively about: ● Fitness trends and nutrition principles past and present. ● Biological age versus Chronological age. ● Key bio markers for predicting healthy longevity. ● Anti-aging supplements. ● The effect of NAD on energy and sleep. ● Polyphenols and their role in fighting inflammation and cancer. ● Sleep hygiene habits. ● Cold Therapy and heat shock proteins to boost health. ● Air quality's impact on health. ● Testosterone replacement therapy. Debunking myths. ● Fasting and its effects on cortisol. The role of genetics and emerging tech in a long and healthy life. To learn more about Dr. Rand McClain, click here: ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 0:33 Weightlifting for performance and aesthetics 2:38 The impact Schwarzenegger had on bodybuilding 3:53 Fitness trends and nutrition principles past and present 7:41 Verify the source: don’t believe everything you see or read 13:06 The misconception that body building icons are in competition shape 12 months of the year 17:26 The inspiration behind the book ‘Cheating Death’ 19:06 Biological age versus chronological age 24:58 Key bio markers for predicting healthy longevity 38:26 Anti-aging supplements, including vitamin D3 and B 42:33 The effect of NAD on energy and sleep 46:06 Poly phenols and their potential to fight inflammation and cancer 49:07 Creating good sleep hygiene habits 56:52 The effects of growth hormones on sleep 1:00:05 Cold Therapy and heat shock proteins to improve blood flow and general health 1:02:40 Air quality's impact on health, with a focus on nitric oxide and its benefits 1:10:09 Testosterone replacement therapy and the risks 1:24:00 The effects of fasting on cortisol 1:30:52 The role of genetics in a long and healthy life 1:35:40 Emerging tech and therapies that will significantly impact health span 1:38:46 Regenerating nerves and recovering from paralysis using stem cells
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LIFTS Episode 30 - The Future of Fitness: Technology and Trends with John Ford
06/02/2024
LIFTS Episode 30 - The Future of Fitness: Technology and Trends with John Ford
Welcome back to the latest episode of LIFTS, this week Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks speak with John Ford, Chief Product Officer at EGYM. John has a vast knowledge of the fitness technology industry, he is a board member of the Fitness Industry Technology Council. Our first topic this week is around the recent announcement from Planet Fitness, who for the first time in 26 years have raised their membership fees. This leads into a wider discussion around personalized fitness plans and assessments, incorporating technology to enhance user and member experience. Topics discussed include: The rationale behind Planet Fitness raising its membership fee for the first time in 26 years and its implications for the industry. How gyms are incorporating technology to enhance user experience and differentiate their services. The growing importance of personalized fitness plans and assessments in modern fitness regimes. The role of professional management and executive changes in driving innovation and adaptability in gyms. The expansion strategies of fitness companies like Whoop into new markets, such as the Middle East, and the impact on their growth. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 1:42 Planet Fitness increasing membership fees for the first time in 26 years 12:17 Technology and it’s importance to enhance the user experience 19:10 Whoop moving into the Middle East and the usage of wearable and data collection 27:24 Beachbody partnersghip with Dr B, a telehealth provider. The growing intersection of fitness and healthcare 36:27 Final thoughts
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LIFTS Episode 29 - Franchising Challenges in Fitness: A LIFTS Discussion on Xponential's Issues
05/26/2024
LIFTS Episode 29 - Franchising Challenges in Fitness: A LIFTS Discussion on Xponential's Issues
Welcome back to LIFTS, on this special episode, Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks discuss the recent changes at Xponential Fitness and the departure of Anthony Geisler with Jon Canarick, Managing Partner at North Castle Partners, they are the leading small cap consumer private equity firm focused in the Healthy, Active, and Sustainable Living sectors. During this conversation, Jon offers his views on the potential impact of Anthony Geisler's departure from Xponential, particularly on brand acquisition efforts and the process of selling new franchises. They delve deeper into insights around the lack of proof points and data available for potential franchises to properly assess the likelihood of success in a specific location. Topics discussed include: ● Anthony Geisler's departure from Xponential and its potential impact. ● The lack of sufficient proof points and location-specific performance data provided to potential franchisees before large-scale sales begin. ● Variability in boutique fitness studio build costs and revenue potentials. ● Lessons learned from Xponential and F45's rapid expansion strategies. Outlook on the fitness industry and opportunities for brands. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 1:27 The changes at Xponential Fitness 09:20 Investment in brands and the impact of rapid growth 12:35 Boutique fitness models and build out costs 16:25 Lack of proof points and how to educate potential investors opening up in the fitness market 18:37 The regulations required by franchises 23:37 How the impact of the news from Xponential will impact expansion strategies 32:38 Final thoughts
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LIFTS Episode 28 - More Industry Consolidation & the Evolution of Strength Training
05/19/2024
LIFTS Episode 28 - More Industry Consolidation & the Evolution of Strength Training
On this week's episode of LIFTS, Matthew Januszek, CEO of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks speak with Bruce Smith, Founder of Hydrow, the leading connected rower that brings the on-water experience of rowing straight to your home. They discuss Hydrow's recent developments, including the acquisition of a digital resistance training company aimed at transforming strength training. Bruce shares his vision of combining rowing, strength and other modalities into a single connected fitness platform. He also offers his perspective on Peloton's challenges and potential paths forward under new leadership. They explore topics like motivation, incentives, and how technology can be leveraged to improve long-term user adherence. They also consider trends in the industry, such as the growing emphasis on whole health and wellness. Topics discussed include: ● Hydrow's acquisition of a digital resistance company and plans to integrate strength training. ● Peloton's leadership changes and challenges. ● Using technology and data to better understand user motivation and incentivization. ● The growing trend of whole health and wellness among fitness brands. ● Predictions for the future of connected fitness, including potential consolidation in the industry. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 2:39 Who are Hydrow 6:59 New Strength Training Technology 12:19 The Challenges facing Peloton and how to turn it around with a North Star 17:42 Future Fitness Motivators 20:44 The role of celebrity endorsements 23:15 Science Daily – Research on immediate rewards increasing long-term activity 29:06 How important is it brands embrace Whole Health Living? 30:36 Final thoughts
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LIFTS Episode 27 - The Pain of Inevitable Change | Innovating for the Future of Fitness.
05/12/2024
LIFTS Episode 27 - The Pain of Inevitable Change | Innovating for the Future of Fitness.
On this week’s episode of LIFTS. Escape Fitness CEO, Matthew Januszek and , Founder & CEO of sit down one on one to discuss their thoughts on the changing landscape of the health and fitness industry. They explore opportunities for partnering brands with the LIFTS podcast and examine challenges faced by companies like Stages. Matthew and Mo also dive into trends in wellness offerings, industry consolidation, and how brands can better serve evolving consumer needs. Tune in to hear their insights on navigating change and pursuing new opportunities for progress in this dynamic sector. Topics discussed include: ● Partnering brands with the LIFTS podcast. ● New product launch of Escape Fitness' GLUTE BOX. ● Challenges faced by indoor cycling brand Stages during the pandemic. ● Trends in wellness offerings like recovery spaces and personalized programs. Industry consolidation and how gyms and suppliers can differentiate their services. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 1:31 Why and How to be a part of the LIFTS podcasts 4:58 New Product Launch – the Escape GLUTE BOX 6:34 The Struggles of Stages in Indoor Cycling 13:32 Fitness Industry Consolidation and Innovation 19:18 Equinox partnering with Pumpkin Health to offer personalization 21:37 Trends in Wellness, Recovery, and Premium Offerings 30:50 Health and Fitness Association Report Insights
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LIFTS Episode 26 - HYROX365, The Global Wellness Economy Report and the Emotional and Mental Weight of Body Image with Guest Bryan Myers
05/05/2024
LIFTS Episode 26 - HYROX365, The Global Wellness Economy Report and the Emotional and Mental Weight of Body Image with Guest Bryan Myers
On this LIFTS podcast Escape Fitness CEO, Matthew Januszek and , Founder & CEO of sit down with one of the industry’s most experienced strategic leaders, 2023 EY Entrepreneur of the Year Mid-Atlantic and President & CEO for [solidcore], Mr. Bryan Myers. In this podcast, we discuss our thoughts on the industry post-FIBO, as well as recent headlines making waves within the industry including the launch of HYROX365, findings from The Global Wellness Economy report, and the mental and emotional factors associated with weight and body image. Topics discussed include: The growth of FIBO as an international fitness trade show. ● The success of HYROX and the launch of HYROX365. ● Findings of The Global Wellness Economy report. ● The controversial advice from ‘fat activist’ Virginia Sole-Smith. ● The mental and emotional factors associated with weight. ● The challenges of parenting healthy lifestyles in modern society. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: ====================================================== Facebook: Instagram: Twitter: LinkedIn: 0:00 Intro 4:23 The growth of Hyrox and its partnerships 9:41 Fitness and wellness entrepreneurship in the US 12:22 The Global Wellness Economy Report 15:12 US healthcare spending and outcomes 18:44 Mental and emotional weight in relation to body image 23:53 Challenges of parenting in modern society 28:46 Wellness, consciousness and investing in health
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LIFTS Episode 25, Part 2 - FIBO 2024 | Redefining Fitness & Wellness to Drive Engagement | Oliver Patrick
05/01/2024
LIFTS Episode 25, Part 2 - FIBO 2024 | Redefining Fitness & Wellness to Drive Engagement | Oliver Patrick
On this LIFTS podcast Escape Fitness CEO, Matthew Januszek sits down with one of the industry’s most forward thinking and straight talking physiologists and wellbeing consultants. In this episode, our guest shares his thoughts on a need to redefine ‘fitness’ and ‘wellness’ and move away from a focus on selling processes in favor of outcomes. He also discusses this take on the introduction of GLP-1s and shares the three health markers be believes to be the best predictors of longevity. Join us in welcoming Oliver Patrick to LIFTS. Topics discussed include: ● The need to redefine the language we use to describe the ‘fitness’ industry. ● The value in selling outcomes rather than process. ● Importance of benchmarking and tracking health and performance improvement. ● Three key measures of health: VO2 Max, Skeletal Mass and Mobility. ● Integrating fitness and healthcare, with a focus on GLP-1 and its impact on muscle mass and health. Lobbying and its impact on healthcare policy. ====================================================== Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: Shop gym equipment: View our full catalog: ====================================================== Facebook: Instagram: Twitter: LinkedIn:
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