EYL Ep 343 - My Crazy FBI Arrest Story That Changed Everything! | Owen Hanson
Release Date: 09/07/2025
Escape Your Limits & LIFTS
In this episode of LIFTS, hosts Matthew Januszek and Mohammed Iqbal sit down with fitness technology veteran Leon Rudge for a deep dive into three major stories shaping the industry: the Basic‑Fit/Clever‑Fit mega‑merger, the Strava vs Garmin lawsuit, and Ladder’s push into integrated nutrition tracking. Leon also shares insights from four months immersed in Southeast Asia’s digital‑nomad tech hubs. Key topics include: • Leon’s experiences inside Southeast Asia’s booming digital‑nomad tech scene. • Why the Basic‑Fit acquisition signals a new phase for European fitness....
info_outlineEscape Your Limits & LIFTS
In this episode of the LIFTS Podcast, Matthew Januszek and Mohammed Iqbal sit down with Dr. Sean Pastuch, founder of Active Life, to challenge the industry’s obsession with recovery rooms and redefine what it truly means to treat fitness as healthcare. From debunking lazy innovation to outlining a blueprint for gyms that prioritize people over gadgets, this conversation reimagines how fitness professionals can become the front line of real health transformation. Key topics include: • Why recovery rooms are the ‘lazy man’s innovation.’ • The economics and illusion of retention in...
info_outlineEscape Your Limits & LIFTS
In this special remote episode of the LIFTS Podcast, hosts Matthew Januszek and Mohammed Iqbal sit down with Liz Clark and Anton Severin of the Health & Fitness Association (formerly IHRSA) to unpack the 2024–2025 Global Fitness Report and explore the intersection of data, health, and the future of fitness. Recorded across three continents, this conversation dives deep into how exercise is redefining healthcare, the evolving role of recovery and wellness, and what’s next for the global industry. Key topics discussed: The new definition of obesity and its massive implications for...
info_outlineEscape Your Limits & LIFTS
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Dan Uyemura, CEO and Founder of PushPress, to explore how AI and technology are reshaping the fitness industry while keeping the human touch at the core. Key topics include: Why boutique gym owners remain optimistic despite economic headwinds. How AI tools like Gym Happy are changing client engagement. The balance between human-to-human connection and automation. Why churn and onboarding are the most...
info_outlineEscape Your Limits & LIFTS
Join hosts Matthew Januszek and Mohammed Iqbal for a special series of sit-down interviews recorded live at W3Fit North America. From recovery trends to leadership lessons, these conversations uncover what’s really shaping the fitness industry today. Key highlights include: Jarrod Saracco on the real ROI of recovery and why most clubs still can’t monetize it. Hillis Lake on 40 years of strength training evolution—from Nautilus to CrossFit. Patrick Regan on leading with authenticity and casting the right culture. Eric Weber on Woodway’s legacy and the future of treadmill innovation....
info_outlineEscape Your Limits & LIFTS
Live from W3Fit North America, Matthew Januszek and Mohammed Iqbal sit down with guests Star Sage and Loryn Huff to discuss the latest fitness industry trends. From billion-dollar wearable valuations to AI-powered recovery and celebrity-backed fitness ventures, this panel explores the future of wellness. Key Topics: Oura’s $11B valuation and the future of wearables. Closed vs. open data ecosystems in fitness tech. Tom Brady’s AI-powered massage company and scalability concerns. The evolving role of recovery as an essential moat for gyms. Dua Lipa’s investment in Pilates and Gen Z...
info_outlineEscape Your Limits & LIFTS
Live from W3Fit North America at the Four Seasons Westlake Village, Matthew Januszek and Mohammed Iqbal host a special onstage edition of the LIFTS podcast. In this wide-ranging conversation, they explore the future of the fitness industry—from AI gyms and private equity consolidation to the booming recovery market and the resurgence of strength training. Discussion highlights include: What makes live podcasts unique compared to studio episodes. First impressions of Fred Fitness, the AI-first gym. The impact of mergers, acquisitions, and private equity in fitness tech. How AI is reshaping...
info_outlineEscape Your Limits & LIFTS
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. This week, Matthew Januszek and Mohammed Iqbal sit down with Marco Benitez—former Taekwondo champion turned biomedical engineer and now CEO of rook, a health tech company that transforms wearable data into actionable health insights. Together, they explore how wearables are reshaping the future of fitness, healthcare, and personal health. Key topics covered include: Why your smartwatch might already know more about your health than your doctor. How Apple, Samsung, and...
info_outlineEscape Your Limits & LIFTS
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal sit down with entrepreneur and engineer Rami Alhamad, co-founder and CEO of Alma, an AI-powered nutrition companion. From his early days building PUSH, the pioneering strength-tracking wearable later acquired by WHOOP, to his mission with Alma, Rami shares insights on persistence, startup timing, decision-making, and the future of fitness technology. Key topics covered include: How persistence and decision-making...
info_outlineEscape Your Limits & LIFTS
In this special debate episode of the LIFTS Podcast, hosts Matthew Januszek and Mohammed Iqbal are joined by guest co-host Jack Thomas (Fitness Business Asia) to moderate a high-level discussion on the impact of ClassPass for boutique fitness owners. Industry voices Jeff Bladt (ClassPass/Playlist) and Rachel Hirsch (Wellness Growth Ventures, The 2% Club, and studio owner) share opposing perspectives on whether ClassPass is a powerful growth partner or a dangerous dependency. Discussion highlights include: The origin and evolution of ClassPass. How ClassPass transformed consumer behavior in...
info_outlineOn this week’s episode of the Escape Your Limits Podcast, we welcome Owen Hanson, a dynamic
entrepreneur, former athlete and the ultimate example of crime to come back.
Once a USC football player with a bright future, Owen’s competitive drive led him to build a multi-
million-dollar bookmaking business — but that success came at a cost. Drawn deeper into the
criminal underworld, Owen became entangled with one of the world’s most dangerous cartels,
running international drug operations while living a life of extreme luxury.
After his dramatic arrest by the FBI — helicopters, undercover agents, and all — Owen found himself locked in a 6x8 prison cell. But instead of giving up, he found a new purpose: fitness, mindset mastery, and even launching a protein ice-cream brand from behind bars.
In this powerful episode, Owen shares his jaw-dropping journey from national championships to
Cartel connections, from extravagant spending to creative prison hustles, and ultimately to a path of personal redemption. He opens up about the dangerous allure of fast money, the brutal lessons of prison life and how he’s rebuilding his empire the right way.
Packed with raw insights, unbelievable stories and hard-won wisdom, this conversation is one you
absolutely do not want to miss.
In this podcast, Owen discusses:
- His arrest and FBI takedown.
- The journey from USC athlete to businessman.
- How business led to Cartel connections.
- Prison life and survival hustle.
- The birth of Kingpin Ice Cream (now California Ice Protein).
- Extravagant lifestyle and excess.
- Addiction, pressure and a strong mindset.
- Reinvention and second chances.
- Lessons for entrepreneurs.
To learn more about Owen Hanson, click here: https://www.instagram.com/theofficialcakid/?hl=en
To buy Owen's book, click here: https://www.thecaliforniakid.com/my-book
Check out Owen's new protein ice cream business click here: https://www.californiaiceprotein.com/
======================================================
Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published:
https://www.youtube.com/user/EscapeFitness
Shop gym equipment:
https://escapefitness.com/shop
View our full catalog:
https://escapefitness.com/support/catalog (US)
https://escapefitness.com/support/catalogue (UK)
======================================================
Facebook: https://www.facebook.com/Escapefitness
Instagram: https://www.instagram.com/escapefitness
Twitter: https://www.twitter.com/escapefitness
LinkedIn: https://www.linkedin.com/company/escapefitness/
0:00 Intro
0:30 Getting arrested and realizations
9:31 Finding hope and maintaining sanity
12:16 Football and early ambitions
16:08 Transition to bookmaking and business growth
17:27 Mathematical skills and business strategy
28:02 International expansion and logistics
36:53 Handing pressure and making decisions
42:17 Luxury and extravagance
46:33 Interactions with the Cartel
52:20 Post-prison business ventures
53:11 Building Kingpin, the ice-cream brand in prison
1:03:40 The importance of appearance and image
1:07:01 Overcoming challenges and building the brand
1:08:42 Lessons learned and advice for aspiring entrepreneurs