EYL Ep 343 - My Crazy FBI Arrest Story That Changed Everything! | Owen Hanson
Release Date: 09/07/2025
Escape Your Limits & LIFTS
Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. Recorded live at the Los Angeles Pilates Journal Expo 2026, Matthew Januszek and Mohammed Iqbal sit down with leading voices shaping the future of Pilates. Guests include: Pilates experts Sean Bergara and Tracey Mallett, along with Reform RX founders Neal and Yvette McGaffin. In this episode, we explore: • How Pilates is evolving to meet modern strength and athletic demands. • Why men are increasingly embracing Pilates for longevity and performance. • The rise of fusion...
info_outlineEscape Your Limits & LIFTS
Welcome to the latest episode of LIFTS, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by industry strategist and returning guest Debra Strougo, Founder of Row House and CEO of Fitizens to explore how the wellness consumer is everywhere and what that means for the future of fitness. Drawing on insights from CES in Las Vegas, global industry conversations, and real-world operator experience, this episode discusses AI, Pilates, and large-scale operators like 24 Hour Fitness. As wellness becomes a...
info_outlineEscape Your Limits & LIFTS
Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. Recorded live at the Los Angeles Pilates Journal Expo 2026, hosts Matthew Januszek and Mohammed Iqbal sit down with four of the most influential voices shaping the future of Pilates and boutique fitness. In this special multi-guest, in-person episode, we explore how Pilates is evolving, from inclusivity and accessibility to safety, innovation, equipment, and long-term industry growth. With Pilates experiencing a global boom, these leaders unpack what’s working, what’s broken,...
info_outlineEscape Your Limits & LIFTS
Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal sit down with David Sherman-Presser to unpack why the fitness industry is rapidly becoming a media business, and what that means for gym owners, operators, and brands trying to stay relevant in a creator-driven economy. They explore how attention, trust, and audience ownership are now just as important as equipment and square footage, why gyms are increasingly competing with creators rather than other gyms, and how...
info_outlineEscape Your Limits & LIFTS
Welcome to the latest episode of L.I.F.T.S, your bite‑sized dose of the Latest Industry Fitness Trends and Stories. In this episode of, hosts Matthew Januszek and Mohammed Iqbal sit down with Dr. Bill Andrews: molecular geneticist, inventor, and telomere pioneer to explore what actually causes human aging and whether it can be slowed, stopped, or even reversed. Key topics covered: What telomeres are and why they determine human lifespan. Why aging isn’t random, but biologically programmed. The real relationship between telomeres and cancer. How exercise, inflammation, and lifestyle impact...
info_outlineEscape Your Limits & LIFTS
Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this annual predictions special, hosts Matthew Januszek and Mohammed Iqbal are joined by Anthony Vennare, co-founder of Fit Insider, to review how their 2025 fitness predictions performed and to forecast what’s coming in 2026. Key topics covered: Which 2025 fitness and wellness predictions actually came true. Why wearables and biometrics are becoming mainstream tools. The rise of GLP-1 drugs and their industry-wide impact. Why AI fitness apps may be heading toward a...
info_outlineEscape Your Limits & LIFTS
Welcome to the latest episode of L.I.F.T.S, your bite‑sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal sit down with Mohit Kumar, Co‑Founder and CEO of Ultrahuman, to explore the explosive rise of smart rings and the future of wearable health technology. Topics covered include: Mohit’s unconventional founder journey and early days in metabolic health. Why smart rings are outperforming other wearables in growth. Ultrahuman’s approach to sleep, metabolism, and biomarkers. The high‑stakes patent battle with Oura...
info_outlineEscape Your Limits & LIFTS
Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Dr. Nick Barringer, a former U.S. Army performance leader, tactical nutrition expert, and human performance consultant, to explore how tactical training principles translate to success in business, leadership, and everyday life. With over two decades of experience working with elite military units, high-performance athletes, and executive leaders, Nick breaks down what it really takes to perform under...
info_outlineEscape Your Limits & LIFTS
Welcome to the latest episode of L.I.F.T.S, your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal sit down with Jay Worthy, CEO of Myzone, and Vahid Zadeh, CTO of Myzone, to explore the real future of wearable fitness technology, human motivation, and behavioral science. With data fatigue growing across the fitness industry, this conversation reveals why more metrics don’t always lead to better results and what truly drives long-term engagement. Key Topics Covered: • Why most wearables lose users after...
info_outlineEscape Your Limits & LIFTS
In this episode of LIFTS, Matthew Januszek and Mohammed Iqbal sit down with Will Brereton: longtime group fitness leader, Les Mills presenter, and founder of SH1FT Fitness. They dive deep into how group fitness has evolved over the decades, why hybrid community is the new frontier, and how instructors, technology, and member expectations have transformed. Will shares powerful insights from the front lines of group exercise across NZ, the UK, Europe, and the U.S. This episode is essential listening for club operators, instructors, boutique owners, and anyone passionate about the future of...
info_outlineOn this week’s episode of the Escape Your Limits Podcast, we welcome Owen Hanson, a dynamic
entrepreneur, former athlete and the ultimate example of crime to come back.
Once a USC football player with a bright future, Owen’s competitive drive led him to build a multi-
million-dollar bookmaking business — but that success came at a cost. Drawn deeper into the
criminal underworld, Owen became entangled with one of the world’s most dangerous cartels,
running international drug operations while living a life of extreme luxury.
After his dramatic arrest by the FBI — helicopters, undercover agents, and all — Owen found himself locked in a 6x8 prison cell. But instead of giving up, he found a new purpose: fitness, mindset mastery, and even launching a protein ice-cream brand from behind bars.
In this powerful episode, Owen shares his jaw-dropping journey from national championships to
Cartel connections, from extravagant spending to creative prison hustles, and ultimately to a path of personal redemption. He opens up about the dangerous allure of fast money, the brutal lessons of prison life and how he’s rebuilding his empire the right way.
Packed with raw insights, unbelievable stories and hard-won wisdom, this conversation is one you
absolutely do not want to miss.
In this podcast, Owen discusses:
- His arrest and FBI takedown.
- The journey from USC athlete to businessman.
- How business led to Cartel connections.
- Prison life and survival hustle.
- The birth of Kingpin Ice Cream (now California Ice Protein).
- Extravagant lifestyle and excess.
- Addiction, pressure and a strong mindset.
- Reinvention and second chances.
- Lessons for entrepreneurs.
To learn more about Owen Hanson, click here: https://www.instagram.com/theofficialcakid/?hl=en
To buy Owen's book, click here: https://www.thecaliforniakid.com/my-book
Check out Owen's new protein ice cream business click here: https://www.californiaiceprotein.com/
======================================================
Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published:
https://www.youtube.com/user/EscapeFitness
Shop gym equipment:
https://escapefitness.com/shop
View our full catalog:
https://escapefitness.com/support/catalog (US)
https://escapefitness.com/support/catalogue (UK)
======================================================
Facebook: https://www.facebook.com/Escapefitness
Instagram: https://www.instagram.com/escapefitness
Twitter: https://www.twitter.com/escapefitness
LinkedIn: https://www.linkedin.com/company/escapefitness/
0:00 Intro
0:30 Getting arrested and realizations
9:31 Finding hope and maintaining sanity
12:16 Football and early ambitions
16:08 Transition to bookmaking and business growth
17:27 Mathematical skills and business strategy
28:02 International expansion and logistics
36:53 Handing pressure and making decisions
42:17 Luxury and extravagance
46:33 Interactions with the Cartel
52:20 Post-prison business ventures
53:11 Building Kingpin, the ice-cream brand in prison
1:03:40 The importance of appearance and image
1:07:01 Overcoming challenges and building the brand
1:08:42 Lessons learned and advice for aspiring entrepreneurs