LIFTS Episode 78 - Wearables, Subscriptions & Data: A Deep Dive with Ben Foster
Release Date: 06/22/2025
EYL Ep 343 - My Crazy FBI Arrest Story That Changed Everything! | Owen Hanson
Escape Your Limits & LIFTS
On this week’s episode of the Escape Your Limits Podcast, we welcome Owen Hanson, a dynamic entrepreneur, former athlete and the ultimate example of crime to come back. Once a USC football player with a bright future, Owen’s competitive drive led him to build a multi- million-dollar bookmaking business — but that success came at a cost. Drawn deeper into the criminal underworld, Owen became entangled with one of the world’s most dangerous cartels, running international drug operations while living a life of extreme luxury. After his dramatic arrest by the FBI — helicopters,...
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LIFTS Episode 88 - From Bond Trading to Fitness Tech: Lauren Foundos' Journey
Escape Your Limits & LIFTS
In this episode of the LIFTS podcast, hosts Matthew Januszek and Mohammed Iqbal sit down with Lauren Foundos, founder of Forte (recently acquired by Echelon Fitness). Lauren shares her journey from Wall Street bond trading to becoming a pioneer in digital fitness, her lessons from building Forte, and her insights on the future of the fitness industry. Highlights: - How Lauren transitioned from Wall Street to fitness entrepreneurship. - The early challenges of selling digital fitness before gyms were ready. - Lessons learned from building and rebuilding fitness tech. - How content drives...
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LIFTS Episode 87 - From F45 to Strong Pilates Going Global | Michael Ramsey’s Journey
Escape Your Limits & LIFTS
In this episode of LIFTS, hosts Matthew Januszek and Mohammed Iqbal sit down with Michael Ramsey, co-founder of Strong Pilates, to explore the explosive growth of Pilates worldwide. Ramsey shares his journey from F45 franchise success to launching Strong Pilates, a unique fusion of strength, cardio, and Pilates that has rapidly expanded across 14 countries. The discussion covers the evolution of boutique fitness, the importance of product innovation, franchise support, marketing strategies, and the controversial role of ClassPass. Key Topics: How an injury led Ramsey to discover Pilates. The...
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LIFTS Episode 86 - Inside the Running Boom and Smart Footwear Revolution with Royi Metser
Escape Your Limits & LIFTS
Matthew Januszek and Mohammed Iqbal speak with Royi Metser, Founder & CEO of Avelo Running, about the explosive growth of running, the evolution of smart footwear, and how data-driven insights are changing the sport forever. In this episode, you’ll learn: How Gen Z and women are driving the second running boom. Why running clubs are replacing bars as social hubs. The challenges big brands faced in launching smart shoes. How Avelo integrates cutting-edge materials with advanced sensors. The importance of mechanical load monitoring for injury prevention. Why Kickstarter backers...
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LIFTS Episode 85 - Trump Brings Back Presidential Fitness Test and National Wearable Data Integration
Escape Your Limits & LIFTS
Matthew and Mo dive into this week’s hottest fitness topics — from personal diet experiments to the future of wearables in healthcare, political plays in fitness, market shifts in Pilates, and the explosive rise of Hyrox. This no-guest episode is packed with insights, debates, and predictions shaping the fitness industry. In this episode: • Matthew’s 5-week results on the Warrior Diet. • Mo’s take on the White House wearable health initiative. • The political and cultural impact of reviving the Presidential Fitness Challenge. • Why Pilates is booming — and if it’s nearing...
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LIFTS Episode 84 - Wellness, Hospitality, and Recovery Trends and Events Popular with Gen Z | Star Sage of Hyperice
Escape Your Limits & LIFTS
In this episode of LIFTS, hosts Matthew Januszek and Mohammed Iqbal welcome Star Sage, a leading force in the recovery and wellness industry. Star shares her expertise from years at Hyperice and how recovery is now central to events, gyms, hotels, and even Gen Z culture. Highlights include: How Hyperice helped redefine recovery in mainstream culture. The shift from cocktail hours to compression lounges at elite events. Why hotels are investing in 24/7 recovery rooms. The Gen Z obsession with wellness over nightlife. How recovery boosts gym retention and member engagement. Underrated recovery...
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LIFTS Episode 83 - FISA Insights, Tariffs, Trends & Planet Fitness Growth with Sal Pellegrino
Escape Your Limits & LIFTS
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, Matthew Januszek and Mohammed Iqbal sit down with Sal Pellegrino, Executive Director of FISA, to uncover key trends shaping the fitness industry. From Gen Z’s influence on gym design to tariffs and global supply chain issues, this conversation delivers actionable insights for club operators, suppliers, and fitness professionals. Topics include: Origins and purpose of FISA. Key insights from the FISA Trend Report. Why Gen Z is reshaping gym design. Strength...
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LIFTS Episode 82 - Building Gyms for Longevity, Not Just Muscle | Rod Hill of Zenergie
Escape Your Limits & LIFTS
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this compelling episode, hosts Matthew Januszek and Mohammed Iqbal speak with fitness veteran Rod Hill about his latest venture, ZENERGIE – a revolutionary gym concept focused on longevity, functional health, and the 40+ demographic. Topics include: Why Rod believes the 40+ market is the most underserved in fitness. Spain’s role as a rising longevity hub. How AI and smart equipment are shaping personalized wellness. Rod’s critique of pharmaceuticals vs. fitness in...
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LIFTS Episode 81 - Connecting the Dots in Wellness: From Recovery Shoes to Artificial Dyes | Brian von Ancken
Escape Your Limits & LIFTS
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode of LIFTS, hosts Matthew Januszek and Mohammed Iqbal sit down with Brian von Ancken, wellness entrepreneur and mastermind community leader, to dive into the future of fitness, biohacking, and collaborative innovation. From protein cold foam to recovery clogs, and even fecal transplants, nothing is off the table. Key Topics Discussed: Brian’s journey scaling brands like Tough Mudder, Barry’s, and Othership. How his mastermind group connects over 200...
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LIFTS Episode 80 - Edward Hertzman: Disrupting the Fitness Industry from the Outside In
Escape Your Limits & LIFTS
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. Matthew and Mo sit down with Edward Hertzman, founder of Athletech News, to unpack insights from last week’s Innovation Summit in NYC. From fitness industry disruption and wearable tech to rethinking health outcomes and branding, they explore where the industry is heading. Key takeaways include: Why the fitness industry may need a new name. The dangers of unregulated TRT use and peptide clinics. Tracking actual health outcomes instead of just gym check-ins. The role of...
info_outlineWelcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
This week, Matthew and Mohammed are joined by product strategy expert Ben Foster, former Chief Product Officer at Whoop. Together, they unpack the latest controversies in wearable tech, including Whoop 5.0’s backlash, fitness subscription models, and what it really means to build customer-centric products in the AI era. They also touch on celebrity-brand partnerships, data overload in fitness apps, and what the future of health optimization looks like.
A must-listen for anyone building in fitness tech or navigating today’s quantified world.
👉 Learn more about Ben Foster:
https://www.linkedin.com/in/benfoster/
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00:00 – Intro + Today's Topics
02:00 – Mohammed’s Workout Program Update
05:29 – Introducing Ben Foster
08:35 – Whoop 5.0 Controversy
13:00 – Reddit vs. Reality
18:30 – Subscription Models Explained
25:40 – Customer ROI & Business Value
27:29 – Mayweather Gyms & Celebrity Brand Risks
31:16 – Authenticity in Fitness Brands
34:27 – Weighted Vests & Equinox Collab
38:18 – Data Overload vs. Personalization
43:51 – Future of Data: One Metric to Rule Them All?
47:00 – Final Thoughts on AI & the Digital Twin
48:56 – Outro