LIFTS Episode 89 - ClassPass Debate: Does It Help or Hurt Studio Owners? Jeff Bladt vs. Rachel Hirsch
Release Date: 09/14/2025
Escape Your Limits & LIFTS
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info_outlineIn this special debate episode of the LIFTS Podcast, hosts Matthew Januszek and Mohammed Iqbal are joined by guest co-host Jack Thomas (Fitness Business Asia) to moderate a high-level discussion on the impact of ClassPass for boutique fitness owners.
Industry voices Jeff Bladt (ClassPass/Playlist) and Rachel Hirsch (Wellness Growth Ventures, The 2% Club, and studio owner) share opposing perspectives on whether ClassPass is a powerful growth partner or a dangerous dependency.
Discussion highlights include:
- The origin and evolution of ClassPass.
- How ClassPass transformed consumer behavior in fitness.
- Free trials, pricing power, and fairness for studios.
- Parallels with aggregators in travel, dining, and delivery.
- Revenue data showing both growth and risks for studio owners.
- Strategies to avoid over-reliance on ClassPass.
- How ClassPass affects women-led boutique studios.
- Industry-wide calls for better collaboration between aggregators and studios.
👉 Learn more about Jack Thomas:
https://www.linkedin.com/in/fitnessbusinessasia/
👉 Learn more about Jeff Bladt:
https://www.linkedin.com/in/bladt/
👉 Learn more about Rachel Hirsch:
https://www.linkedin.com/in/rachel-hirsch-43b31265/
👉 Learn more about ClassPass:
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0:00 Intro & Hosts
4:21 Why ClassPass Matters
5:50 The Origin Story of ClassPass
10:30 Consumer Perspective with Rachel
12:46 Free Trials Debate
19:10 ClassPass as an Aggregator
23:05 Discounting & Devaluation Issues
27:40 Revenue Data Insights
33:44 Consumer Wins vs. Studio Risks
38:22 Women in Leadership Discussion
47:51 Final Thoughts & Takeaways
54:34 Closing Remarks