Biggest Mistakes with Blogging and Marketing with Matthew Laurin
Release Date: 12/23/2020
The Best Strategies to Grow Your Network
The Esq Marketing Podcast
In this episode of the Esq.Marketing Podcast, Matthew Laurin is joined by Brandon Leopoldus, Founder of Leopoldus Law, to talk about building your network. Brandon discusses how he scales his firm using connections, his steps for creating a strong virtual network, and how to create a “reciprocal value” network that benefits everyone. Stay tuned!
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Choosing The Right Clients Makes All The Difference
The Esq Marketing Podcast
In this episode of the Esq.Marketing Podcast, Matthew Laurin talks with Allison C. Shields Johs, Founder and President of Legal Ease Consulting, Inc., about finding the best clients for your law firm. Allison explains how to identify red flags with potential clients, tips for setting boundaries and expectations, and finding tools and systems to help you better communicate with your clients. Stay tuned.
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How to Develop Your Practice and Generate Referrals
The Esq Marketing Podcast
In this episode of the Esq.Marketing Podcast, Matthew Laurin is joined by Natalie Harris, a Partner at Baron Harris Healey, to talk about developing your practice. Natalie discusses her experience of working in media law and starting her firm, top strategies for growing your network and gaining leads, and the goals her firm is setting to create a better environment for women and people of color in the business of law. Stay tuned.
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The 5 Essential Marketing Steps For Your Law Firm
The Esq Marketing Podcast
In this episode of the Esq.Marketing Podcast, Matthew Laurin talks with Jocelyn Brumbaugh, Founder of Builden Partners, about the essential marketing steps your firm needs to take. Jocelyn shares all of the details behind the Marketing Infrastructure Model, how to curate and circulate appealing content, and the importance of putting thought leadership at the forefront of your firm. Stay tuned.
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Is Your Law Firm Intake Process Good Enough? - with Chris Mullins
The Esq Marketing Podcast
In this episode of the Esq.Marketing Podcast, Matthew Laurin sits down with Chris Mullins, “Phone Sales Doctor” and Founder and CEO of Intake Academy, to discuss everything your firm needs to know about intake processes. Chris talks about how to use scripts as a guide, monitoring calls as a leader and learner, and the best tips for supporting your intake team. Plus, Chris shares a special offer just for Esq.Marketing Podcast listeners! Stay tuned.
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Why A Written Partnership Agreement is So Important to Your Practice with Toni Y. Long
The Esq Marketing Podcast
In this episode of the Esq.Marketing Podcast, Matthew Laurin talks with Toni Y. Long, Managing Partner and Founder of The Long Law Group, PC, about the importance of partnership agreements. Toni shares what exactly goes into partnership agreements, how they can help your business, and what you should look for in a partner. Stay tuned.
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How to Successfully Market to Your Local Hispanic Community with Paul Samakow
The Esq Marketing Podcast
Learn about how to successfully build up your Hispanic client base on this episode of Matthew Laurin's Esq.Marketing Podcast featuring Paul Samakow, Founder of The Law Offices of Paul A. Samakow, P.C. They discuss viable markets, overcoming language roadblocks, what type of advertising works (and why), and more.
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Top 5 Tips to Successfully Network in a Pandemic with Janet Falk
The Esq Marketing Podcast
Join the conversation on this episode of the Esq.Marketing Podcast with Matthew Laurin and Janet Falk of Falk Communications and Research as they talk about tips for networking successfully in a pandemic. Highlights include networking best practices, joining a networking group, getting the best out of virtual networking events, crafting an effective elevator pitch, and more.
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Why Digital Forensics is Essential For Your Practice with Lars Daniel
The Esq Marketing Podcast
Take a listen to this episode of the Esq.Marketing Podcast with Matthew Laurin and Lars Daniel, Practice Leader of Digital Forensics at Envista Forensics. Lars breaks down the concept, process, and essence of digital forensics for lawyers. He sheds light on what to do when you need evidence from a phone, how to source proof from social media, the devices you need when you’re looking for digital evidence, and more.
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How to Differentiate Your Brand in Personal Injury Law Practice with Lem Garcia
The Esq Marketing Podcast
Learn how to build a brand strategy that’ll differentiate your personal injury law firm on this episode of The Esq.Marketing Podcast with Matthew Laurin and his guest, Lem Garcia of Lem Garcia Law. They discuss what it takes to create an effective and successful brand strategy, how to piggyback on flourishing client relationships, mistakes to avoid when starting your law firm, and more.
info_outlineMatthew Laurin is the President of Esq.Marketing, a company that helps law firms generate more clients and cases using search engine marketing.
Matthew has been in the SEO business for over ten years. He possesses a long track record of repeatable success, achieving maximum ROI for SEO campaigns, and leading teams to execute simple yet effective campaign strategies.
In this episode…
Your website can be the go-to destination for people in your area who are searching for a personal injury lawyer. But, the problem is your website isn’t ranking for the keywords these people are searching for. Blogging is one way to correct that, but you already have an active blog and still don’t rank for these keywords. What are you not getting right?
Listen to this episode of the Esq.Marketing Podcast with Matthew Laurin as he talks about the biggest mistakes you can make when it comes to blogging and SEO marketing. Matthew uses different case studies to show you what works and what doesn’t, and how you can improve your blogging and SEO strategy. Stay tuned for more on how you can increase your traffic—and conversions—today!