The 5 Essential Marketing Steps For Your Law Firm
Release Date: 04/28/2021
The Best Strategies to Grow Your Network
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In this episode of the Esq.Marketing Podcast, Matthew Laurin is joined by Brandon Leopoldus, Founder of Leopoldus Law, to talk about building your network. Brandon discusses how he scales his firm using connections, his steps for creating a strong virtual network, and how to create a “reciprocal value” network that benefits everyone. Stay tuned!
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Choosing The Right Clients Makes All The Difference
The Esq Marketing Podcast
In this episode of the Esq.Marketing Podcast, Matthew Laurin talks with Allison C. Shields Johs, Founder and President of Legal Ease Consulting, Inc., about finding the best clients for your law firm. Allison explains how to identify red flags with potential clients, tips for setting boundaries and expectations, and finding tools and systems to help you better communicate with your clients. Stay tuned.
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How to Develop Your Practice and Generate Referrals
The Esq Marketing Podcast
In this episode of the Esq.Marketing Podcast, Matthew Laurin is joined by Natalie Harris, a Partner at Baron Harris Healey, to talk about developing your practice. Natalie discusses her experience of working in media law and starting her firm, top strategies for growing your network and gaining leads, and the goals her firm is setting to create a better environment for women and people of color in the business of law. Stay tuned.
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The 5 Essential Marketing Steps For Your Law Firm
The Esq Marketing Podcast
In this episode of the Esq.Marketing Podcast, Matthew Laurin talks with Jocelyn Brumbaugh, Founder of Builden Partners, about the essential marketing steps your firm needs to take. Jocelyn shares all of the details behind the Marketing Infrastructure Model, how to curate and circulate appealing content, and the importance of putting thought leadership at the forefront of your firm. Stay tuned.
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Is Your Law Firm Intake Process Good Enough? - with Chris Mullins
The Esq Marketing Podcast
In this episode of the Esq.Marketing Podcast, Matthew Laurin sits down with Chris Mullins, “Phone Sales Doctor” and Founder and CEO of Intake Academy, to discuss everything your firm needs to know about intake processes. Chris talks about how to use scripts as a guide, monitoring calls as a leader and learner, and the best tips for supporting your intake team. Plus, Chris shares a special offer just for Esq.Marketing Podcast listeners! Stay tuned.
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Why A Written Partnership Agreement is So Important to Your Practice with Toni Y. Long
The Esq Marketing Podcast
In this episode of the Esq.Marketing Podcast, Matthew Laurin talks with Toni Y. Long, Managing Partner and Founder of The Long Law Group, PC, about the importance of partnership agreements. Toni shares what exactly goes into partnership agreements, how they can help your business, and what you should look for in a partner. Stay tuned.
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How to Successfully Market to Your Local Hispanic Community with Paul Samakow
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Learn about how to successfully build up your Hispanic client base on this episode of Matthew Laurin's Esq.Marketing Podcast featuring Paul Samakow, Founder of The Law Offices of Paul A. Samakow, P.C. They discuss viable markets, overcoming language roadblocks, what type of advertising works (and why), and more.
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Top 5 Tips to Successfully Network in a Pandemic with Janet Falk
The Esq Marketing Podcast
Join the conversation on this episode of the Esq.Marketing Podcast with Matthew Laurin and Janet Falk of Falk Communications and Research as they talk about tips for networking successfully in a pandemic. Highlights include networking best practices, joining a networking group, getting the best out of virtual networking events, crafting an effective elevator pitch, and more.
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Why Digital Forensics is Essential For Your Practice with Lars Daniel
The Esq Marketing Podcast
Take a listen to this episode of the Esq.Marketing Podcast with Matthew Laurin and Lars Daniel, Practice Leader of Digital Forensics at Envista Forensics. Lars breaks down the concept, process, and essence of digital forensics for lawyers. He sheds light on what to do when you need evidence from a phone, how to source proof from social media, the devices you need when you’re looking for digital evidence, and more.
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How to Differentiate Your Brand in Personal Injury Law Practice with Lem Garcia
The Esq Marketing Podcast
Learn how to build a brand strategy that’ll differentiate your personal injury law firm on this episode of The Esq.Marketing Podcast with Matthew Laurin and his guest, Lem Garcia of Lem Garcia Law. They discuss what it takes to create an effective and successful brand strategy, how to piggyback on flourishing client relationships, mistakes to avoid when starting your law firm, and more.
info_outlineJocelyn Brumbaugh is the Founder of Builden Partners, a company that helps law firms develop and execute marketing strategies to better engage with clients, prospects, and talent. The team at Builden Partners offers professional marketing solutions to firms of all sizes, with clients ranging from premier boutique Chicago law firms and other B2B companies to some of the best-known law firms in the world.
Jocelyn has over 20 years of experience in marketing and communications roles at top law and financial services firms. She is also the Founder and Executive Director of the Legal & Professional Services Council, a 500 member organization focused on best practices in business development and marketing at professional services firms.
In this episode…
Are your marketing strategies getting you the results you want? Is your law firm leveraging content efficiently and exponentially? If not, Jocelyn Brumbaugh has a tried-and-true marketing process to help your firm broadcast engaging content across multiple networks.
Jocelyn’s process is called the Marketing Infrastructure Model, made up of the five steps your firm needs to consistently take to grow your outreach network. These steps include expanding on what your firm is doing well, utilizing LinkedIn and internal communication effectively, and creating a continuous stream of news that will attract clients — and future clients — toward your business.
In this episode of the Esq.Marketing Podcast, Matthew Laurin talks with Jocelyn Brumbaugh, Founder of Builden Partners, about the essential marketing steps your firm needs to take. Jocelyn shares all of the details behind the Marketing Infrastructure Model, how to curate and circulate appealing content, and the importance of putting thought leadership at the forefront of your firm. Stay tuned.