023: Customized Carbonation: Popping the Lid on Personalized Hydration with John Thorp & Buzz Wiggins
Release Date: 01/14/2025
Essential Ingredients Podcast
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Founder Resource Series Episode Description: “My advice for people that are wanting to shift or starting out is to just jump in the water. Once you're there, you're going to figure out how to swim.” —Sebastian Stahl A lot of startups crumble within their first year—a stark reminder that dreams alone cannot sustain a business. But the difference between survival and surrender often hinges on adaptability, strategic thinking, and the courage to pivot when the path becomes uncertain. Sebastian Stahl is a battle-tested entrepreneur who has navigated the complex terrains...
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Episode Description: “You can over engineer things like a business plan. I think there's no substitute for going out and just trying things— that's the best and fastest way you can learn.” —Ashwin Cheriyan Modern life often makes it hard to balance convenience, health, and sustainability, leaving many searching for better options. Ashwin Cheriyan, Thistle’s co-founder and CEO, is a former corporate lawyer turned passionate innovator, dedicated to bringing health and sustainability to everyone’s table. Ashwin’s work focuses on proving that eating delicious,...
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info_outline“There are ups and downs through all of that. You have to be prepared for those days when things don't feel like they're moving ahead. And you have to bring the same type of passion, the same drive on either type of day.” —John Thorp
“You're never trying to get a yes out of anyone you're talking to when you are an early founder; you are trying to get a not, no… If it's getting bad feedback, fix it immediately and go right back. You have the ability to change someone's mind after they've made an opinion.” —Buzz Wiggins
Sparkling water has become a beloved beverage for its refreshing fizz and health-conscious appeal. Yet, the environmental impact of single-use containers and the lack of customization options have left many consumers seeking a more sustainable and personalized solution. How can we rethink the way we enjoy carbonated drinks?
John Thorp and Buzz Wiggins, the co-founders of Aerflo, have dedicated themselves to revolutionizing the sparkling water experience. With their innovative portable carbonation system, they are empowering consumers to take control of their hydration while minimizing waste.
Tune in as Justine Reichman sits down with John and Buzz to discuss their entrepreneurial journey, the challenges of building a sustainable product, the far-reaching benefits of their approach to sparkling water, the benefits of having the right co-founder, the lie we were all made to believe about recycling, and more!
Meet John:
With over a decade of experience as an alternative investment professional, John Thorp brings a strong business acumen and strategic mindset to Aerflo. John is passionate about designing sustainable products that improve the lives of consumers while also reducing environmental impact. Under his leadership, Aerflo has developed innovative carbonation technology and established a unique refill model to move beyond single-use waste. John is committed to building a company that creates positive change through thoughtful, consumer-centric design.
Meet Buzz:
As a skilled designer and problem-solver, Buzz Wiggins has been instrumental in the development of Aerflo's innovative product design and packaging. Leveraging his expertise in product design and optimization, Buzz has led the team in creating a seamless user experience while also ensuring the environmental sustainability of the Aerflo system. Buzz's creative approach and attention to detail have been crucial in bringing Aerflo's vision to life.
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Episode Highlights:
02:07 The Inspiration Behind Aerflo
16:33 Challenges and Prototyping
22:10 Business Building Lessons
31:50 Focus on Environmental Impact
34:30 The Lie We Were Made to Believe