EY 25 YAK OUT (For Now) with Terri Walters
Event Yak
Putting the Yak on PAUSE for a bit, but wanted to take the time to say thanks, and to reflect on the 8-month Podcast and Pandemic Ride.
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EY 24 KEEPING VIRTUAL REAL with Tiffany Green
Event Yak
In this episode, we speak with Experiential Marketer and Events Producer, Tiffany Green and ask her what makes for a memorable experience, and how brands can leverage events to push their messages forward. Other topics include the art of Collaboration; what elements help to make virtual events more engaging; and what virtual events might look like once IRL events come back.
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EY 23 CONTENT IS STILL KING with Kyle Morris
Event Yak
Sometimes, the path that you choose puts you right where you’re meant to be. That seems to be the case with Kyle Morris. His past experience has positioned him uniquely to ford the current stream of virtual events. In this episode, we discuss having the guts to take the virtual leap very early in the COVID crisis, how content is STILL King, some common misconceptions about virtual events, key differentiators for success while using virtual platforms, and how pros w/in the industry must continue to evolve.
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EY 22 RESILIENCE IN ACTION with Mike Aug
Event Yak
Mike Aug is an amazing example of resiliency. As a Project Manager and a Production Manager, you have to be. In this episode, we talk about COVID-19 Compliance, and what film and event locations might look like in the coming months. We also discuss courses you can take to get certification as a COVID-19 Compliance Officer, and talk about who pays for your quarantine time, as well as the value and fun of re-inventing yourself in a niche business.
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EY 21 ON PROPERTY with Sarah Thompson CMP
Event Yak
Hyatt Alum, Sarah Thompson takes time to talk with us in this episode about what guests should expect upon check-in, new positions evolving within the Hotel industry, creative new approaches to filling venues, the value CMP designation, and how working at Hyatt is a lot like having an extended family.
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EY 20 PICTURE THIS with Adriana Boring
Event Yak
What’s the one thing every successful presentation should have? Find out in this week’s episode where I speak with Graphic Designer and Technical Guru Adriana Boring. We discuss the finer points of budgeting, the importance of the message and content, what skills and traits make for the “ideal graphic designer,” and hear the one piece of advice this seasoned graphics tech has for all presenters.
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EY 19 HE'S A MAGIC MAN, MAMA with Mike Duseberg
Event Yak
In this episode, I speak with Entertainer, Mike Duseberg about the importance of creating connections through shared experiences. We discuss the significance of entertainment as it relates to corporate events, in both Live/Live and Virtual/Live, how great entertainers are able to “not cross the line,” and the evolution of everyone’s home studios.
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EY 18 YAK TALKS BACK with Terri Walters
Event Yak
Event Yak Host, Terri Walters reflects on her 17-week live event-related podcast journey, including discussions about technical challenges and advancements, for both, herself, and the industry at large. She also shares what she’s learned about the people she’s interviewed, how she feels she has evolved personally and professionally, and what both she, and the people within the industry must do in order to soldier on and create the future of events.
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EY 17 WALKING ON A CLOUD with Geoff Butler
Event Yak
Working in the cloud and over the ether have always made me a little nervous as it relates to live production. But, Geoff Butler is creating a production world where that’s the new normal; and it works. In this episode, we talk about Cloud and Remote Production, the future of Sports and eSports, and what production peeps need to do in order to reinvent and move forward.
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EY 16 MAKING BROADWAY'S MAGIC with Liza Luxenberg
Event Yak
Working on Broadway is a dream for a lot of folks. In this episode, I speak with someone who works there, Production Manager, Liza Luxenberg. We talk about Broadway’s close-knit family, and how that family is dealing with the effects of social distancing and COVID-19, and how might it re-start once we are able to. We also discuss the differences between Broadway and Tours, the role of the Production Manager, and how she, and the people at Aurora Productions, bring Broadway to life.
info_outlineMary Adams of Event Consulting Group (ECG) seems to have found her niche…or maybe a couple of them. I speak with Mary about event planning and the value and benefits of focusing in on a specific sector. Mary also gives this introvert a few solid tips about how to get the most out of networking.
Mary Adams, CMP
Twitter: @confproducer
LinkedIn: https://www.linkedin.com/in/eventconsultinggroup/
Email: [email protected]
ECG (Event Consulting Group):
Website: http://www.eventgrp.com/
Facebook: https://www.facebook.com/meetingplanr
Bergen County Professional Women’s Network:
Website: https://bcpwn.com/
Facebook: https://www.facebook.com/bcpwn/
LinkedIn: https://www.linkedin.com/company/bergen-county-professional-women%27s-network/
Terri Walters:
Twitter: @TerriLWalters
LinkedIn: https://www.linkedin.com/in/terrilwalters/
Email: [email protected]
Event Yak:
Website: www.eventyak.com
Facebook: @TheEventYak
Email: [email protected]
Moonfish Production, Ltd.:
Website: www.moonfishproduction.com
Facebook: @MoonfishCreative
Email: [email protected]
Episode 6 By the Numbers:
00:00 | Terri Walters
Meet Mary Adams, CMP, President of ECG (Event Consulting Group) and Creator of the Bergen County Professional Women’s Network (BCPWN). Niche Event Marketing in the Financial Sector.
03:55 | Terri Walters
Tell us about the Bergen County Professional Women’s Network (BCPWN) and how it operates.
08:08 | Mary Adams
Talks about how people connect differently.
10:05 | Terri Walters
How would you advise people to be better networkers? What’s the best approach?
15:49 | Terri Walters/Mary Adams
The evolution of niche marketing into the Financial Services Market and becoming a strategic trusted partner.
20:11 | Terri Walters
How has COVID-19 impacted the Financial Sector and what’s the near-term outlook?
22:29 | Mary Adams
Niche marketing adds an additional value set for clients.
24:47 | Terri Walters
What does Return on Investment (ROI) look like in 2020?
28:18 | Mary Adams
On approaching events to ensure success.
30:25 | Terri Walters
How do you get clients to focus and create a “call to action?” Do you ever just walk away from a client?
35:28 | Mary Adams
The events future of the Financial Sector. How to position for the future. Life around zoom.
40:28 | Terri Walters
Will the future of events be digital, live or some hybrid?