EY 25 YAK OUT (For Now) with Terri Walters
Event Yak
Putting the Yak on PAUSE for a bit, but wanted to take the time to say thanks, and to reflect on the 8-month Podcast and Pandemic Ride.
info_outline
EY 24 KEEPING VIRTUAL REAL with Tiffany Green
Event Yak
In this episode, we speak with Experiential Marketer and Events Producer, Tiffany Green and ask her what makes for a memorable experience, and how brands can leverage events to push their messages forward. Other topics include the art of Collaboration; what elements help to make virtual events more engaging; and what virtual events might look like once IRL events come back.
info_outline
EY 23 CONTENT IS STILL KING with Kyle Morris
Event Yak
Sometimes, the path that you choose puts you right where you’re meant to be. That seems to be the case with Kyle Morris. His past experience has positioned him uniquely to ford the current stream of virtual events. In this episode, we discuss having the guts to take the virtual leap very early in the COVID crisis, how content is STILL King, some common misconceptions about virtual events, key differentiators for success while using virtual platforms, and how pros w/in the industry must continue to evolve.
info_outline
EY 22 RESILIENCE IN ACTION with Mike Aug
Event Yak
Mike Aug is an amazing example of resiliency. As a Project Manager and a Production Manager, you have to be. In this episode, we talk about COVID-19 Compliance, and what film and event locations might look like in the coming months. We also discuss courses you can take to get certification as a COVID-19 Compliance Officer, and talk about who pays for your quarantine time, as well as the value and fun of re-inventing yourself in a niche business.
info_outline
EY 21 ON PROPERTY with Sarah Thompson CMP
Event Yak
Hyatt Alum, Sarah Thompson takes time to talk with us in this episode about what guests should expect upon check-in, new positions evolving within the Hotel industry, creative new approaches to filling venues, the value CMP designation, and how working at Hyatt is a lot like having an extended family.
info_outline
EY 20 PICTURE THIS with Adriana Boring
Event Yak
What’s the one thing every successful presentation should have? Find out in this week’s episode where I speak with Graphic Designer and Technical Guru Adriana Boring. We discuss the finer points of budgeting, the importance of the message and content, what skills and traits make for the “ideal graphic designer,” and hear the one piece of advice this seasoned graphics tech has for all presenters.
info_outline
EY 19 HE'S A MAGIC MAN, MAMA with Mike Duseberg
Event Yak
In this episode, I speak with Entertainer, Mike Duseberg about the importance of creating connections through shared experiences. We discuss the significance of entertainment as it relates to corporate events, in both Live/Live and Virtual/Live, how great entertainers are able to “not cross the line,” and the evolution of everyone’s home studios.
info_outline
EY 18 YAK TALKS BACK with Terri Walters
Event Yak
Event Yak Host, Terri Walters reflects on her 17-week live event-related podcast journey, including discussions about technical challenges and advancements, for both, herself, and the industry at large. She also shares what she’s learned about the people she’s interviewed, how she feels she has evolved personally and professionally, and what both she, and the people within the industry must do in order to soldier on and create the future of events.
info_outline
EY 17 WALKING ON A CLOUD with Geoff Butler
Event Yak
Working in the cloud and over the ether have always made me a little nervous as it relates to live production. But, Geoff Butler is creating a production world where that’s the new normal; and it works. In this episode, we talk about Cloud and Remote Production, the future of Sports and eSports, and what production peeps need to do in order to reinvent and move forward.
info_outline
EY 16 MAKING BROADWAY'S MAGIC with Liza Luxenberg
Event Yak
Working on Broadway is a dream for a lot of folks. In this episode, I speak with someone who works there, Production Manager, Liza Luxenberg. We talk about Broadway’s close-knit family, and how that family is dealing with the effects of social distancing and COVID-19, and how might it re-start once we are able to. We also discuss the differences between Broadway and Tours, the role of the Production Manager, and how she, and the people at Aurora Productions, bring Broadway to life.
info_outlineIn this episode, we speak with Experiential Marketer and Events Producer, Tiffany Green and ask her what makes for a memorable experience, and how brands can leverage events to push their messages forward. Other topics include the art of Collaboration; what elements help to make virtual events more engaging; and what virtual events might look like once IRL events come back.
Tiffany Green
Website: www.xoxoTiffanyGreen.com
LinkedIn: https://www.linkedin.com/in/tiffany-hollier
Twitter: @xoxoTGreen
Terri Walters
Twitter: @TerriLWalters - https://twitter.com/TerriLWalters
LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/
Email: [email protected]
Event Yak
Website: https://www.eventyak.com/podcast
Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/
Email: [email protected]
Moonfish Production, Ltd.
Website: http://www.moonfishproduction.com/
LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/
Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/
Email: [email protected]
Episode 24 By the Numbers:
04:04 | Terri Walters
Meet Tiffany Green: Director of Production, Industria Creative.
05:40 | Tiffany Green
Working a myriad production jobs within live theatre, in-between pursing my acting career, was my unexpected entrée into the Events Industry.
08:48 | Terri Walters / Tiffany Green
Defining the biggest buzz word in the Events Industry: EXPERIENTIAL.
11:20 | Terri Walters
What’s the power of EXPERIENTIAL as it relates to Brand Marketing?
13:25 | Tiffany Green
Our 360 degree perspective of events means virtual was an expansion, rather than a hard pivot, from IRL (In Real Life) – we’ve always been interested in putting more people in the (virtual) room.
15:24 | Tiffany Green
New thinking: How can we challenge the platforms that are currently available to us to really bring some of those successful IRL techniques into the virtual space? How can this new medium work?
16:48 | Terri Walters
What are some of the elements that make virtual events more engaging? How do you image it, from the beginning?
21:05 | Terri Walters / Tiffany Green
The key to an engaging event is to meet your guests where they’re at.
24:59 | Terri Walters / Tiffany Green
Because “out of your control” variables can be exponential in the virtual event world, time is your only friend.
31:39 | Terri Walters
Have we pushed the creative limits on virtual events, or is there more head-room?
32:36 | Terri Walters
Will IRL Events become exclusive in the future?
35:18 | Terri Walters / Tiffany Green
On providing strategies for making ZOOM-level content more engaging for your audience.
39:12 | Terri Walters
How long does collaboration last in a program? Does it have to end?