409. The Invisible Flex Model: How Andrea Pirrotti Helps Landlords Activate Space Without the Friction
Release Date: 12/17/2025
434. The Amenity Strategy That Won Josh Kaplan A Lease: Inside Clubhouse Work & Golf
Everything Coworking
What happens when a golf simulator in your garage turns into a 25,000-square-foot coworking business? For Josh Kaplan, founder of Clubhouse Work & Golf, the idea started with a group of friends wondering how hard it could be to rent a warehouse, set up a golf simulator, and have somewhere to work and play during the winter. Three years later, Clubhouse Work & Golf has its first location in Denver, sold out its 50 private offices in less than 13 months, and is opening a second location. In this episode, Josh and I talk about: How he went from an 18-year career in software to launching...
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433. Events, Sponsorships, And a Full Café: How Leslie Bailey Diversified Her Coworking Revenue (Best Of)
Everything Coworking
What if the real money in your coworking space isn't the desks at all? That's exactly what Leslie Bailey discovered running Maven Space, a 15,000-square-foot coworking space, event venue, and social club she built in downtown Indianapolis with no private offices at all. Leslie's background wasn't real estate or hospitality. Coworking operators come from all kinds of backgrounds, and hers was journalism, 15-plus years of it before she launched Indy Maven, a media company and community for women, and eventually built Maven Space around it. In this episode, we explore how Leslie diversified her...
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432. How One Coworking Operator Turned Event Space Into a Second Revenue Engine
Everything Coworking
What happens when a coworking operator refuses to think small? Gina Schreck has built far more than a coworking space. Over the years, she's transformed The Village from a 10,000-square-foot workspace into a 50,000-square-foot destination that combines coworking, wellness, events, and community under one roof. In this conversation, Gina shares the story behind that growth, the risks that came with it, and the mindset that's helped her create one of the most unique coworking spaces in the industry. In this episode, we cover: How Gina expanded from 10,000 to 50,000 square feet—and why she...
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431. How to Maximize Meeting Room Revenue in Your Coworking Space
Everything Coworking
What if your coworking website could become one of your biggest revenue drivers? That’s exactly what Eyal Lasker, Founder and CEO of Flexspace AI, is helping operators do. While many operators focus almost entirely on filling offices, Eyal believes one of the biggest opportunities for growth is optimizing everything else: meeting rooms, day passes, event space, virtual mail, and other on-demand products. In this episode, we explore why treating your website like an e-commerce platform—not just an online brochure—can dramatically increase both revenue and profitability. We talk about: ...
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430. Why Your Virtual Mail Program Makes 3% and Theirs Makes 30.
Everything Coworking
What would it look like if virtual mail made up 30% of your revenue instead of two or three percent? That's the gap this episode of Everything Coworking is built around. The most profitable coworking operators aren't treating mail as a line item nobody revisits. They've built it into a real, growing piece of the business, and the difference in outcome is enormous. I paint a picture of what that looks like, then get into what separates the operators who get there from the ones who stay stuck at two or three percent. We cover: Why virtual mail deserves its own real target, not a vague sense...
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429. The Most Underused Coworking Product That Can Double Office Revenue
Everything Coworking
What if one of the easiest ways to increase your coworking revenue… is already sitting empty in your space? Many coworking operators have offices that are difficult to fill. Maybe they're a little too large, an interior office, or they've been sitting vacant for months. The default solution is often to list them as day offices and hope for a few bookings. But there's a much more predictable way to generate revenue from those spaces. In this episode, we break down why part-time private offices are one of the most underutilized products in coworking today, and how operators are turning a...
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428. How the Most Profitable Coworking Spaces Generate 30 to 40% of Revenue Outside of Workspace
Everything Coworking
Most coworking operators think they have a sales problem. What they actually have is a revenue mix problem. If almost all of your revenue comes from private offices and coworking memberships, you're making it much harder to build a highly profitable business. The most profitable operators I work with don't stop at workspace revenue. They build multiple revenue streams that continue to grow alongside their memberships. In this episode, I break down: Why the most profitable coworking spaces generate 30–40% of their revenue from non-workspace products The revenue opportunities many operators...
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427. The Coworking Operator Blind Spot: Small Details That Impact Revenue, Retention, and Conversions
Everything Coworking
I was traveling in Europe last week and found myself doing what I always end up doing on trips like this… quietly auditing hospitality systems everywhere I go. Not in a formal way. Just noticing what works, what breaks, and what quietly shapes the experience. And a lot of it translates directly into coworking. This episode is a little different — it’s a solo reflection from the road — but I wanted to share a few observations that came up along the way. In this episode, I talk about: Why small hospitality gaps (like not actually offering a welcome drink that’s sitting right there)...
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426. The Coworking Pre-Launch Strategy That Filled 30% of a Space Before Opening
Everything Coworking
What does it really take to build a coworking space that becomes a community asset, not just another office? That was one of my favorite conversations with Rob Archer, CEO of Codebase Coworking in Charlottesville, Virginia. Rob has built something special. Codebase sits inside a larger entrepreneurial ecosystem designed to attract talent, support founders, and strengthen the local community. What struck me most was how intentional every decision has been. We talked about the reality of balancing financial responsibility with a bigger mission. Rob doesn't shy away from the numbers. In fact, he...
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425. What This Operator Did Differently When He Rebuilt His Coworking Business in a New Market
Everything Coworking
Some coworking operators close one space and swear they’ll never do it again. Matt Irvin closed his first coworking space during COVID...packed up his family, drove from California to Chicago in the middle of the pandemic...and opened another one anyway. Matt and I go way back to our CrossFit days in the Bay Area. We used to do Murph together, and I still remember him air squatting faster than everyone else while we talked about his idea to open a coworking space in Menlo Park. At the time, he and his wife Meg were trying to solve a very real problem: how do you create beautiful, welcoming...
info_outlineWhat happens when a flex workspace veteran with decades of global experience decides the future isn't about branded coworking takeovers—but about making flex invisible so the building itself can thrive?
In this episode, Andrea Pirrotti, Head of Real Estate at infinitSpace, shares her unconventional approach to helping landlords activate underutilized space without heavy CapEx, long lease-up timelines, or the friction that comes with traditional flex operators.
Andrea's background is extensive—she ran global marketing for IWG across 65 countries, led operations at Office Evolution, and now she's bringing a Dutch operator's profitable, partnership-first model to the Americas.
We cover:
- Why spec suites look like a solution but often lose money for landlords
- How infinitSpace's semi-white-label model (Beyond) blends into a building's existing design and brand
- The fatal mistakes operators make that Andrea's team capitalizes on when taking over failed spaces
- Why "high optics, low friction" (like a barista at the entrance) creates outsized value without blowing budgets
- The magic 10% rule: why every building should dedicate at least 10% of inventory to flex
- Why banks still don't know how to value flex revenue—and what needs to change
If you're a landlord wondering whether flex makes sense for your building, or an operator curious about partnership models that actually work, this conversation is essential listening.
Resources Mentioned in this Episode:
Andrea Pirrotti on LinkedIn
infinitSpace website
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space