Everything Coworking
The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owned and operated coworking spaces in Chicago and Palo Alto for eight years under the brand Enerspace Coworking. She was also the Executive Director of the Global Workspace Association for five years.
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387. Scale, Sanity, and Strategy: Craig Baute's Real Talk on Merging his Coworking Business with Another Brand
05/21/2025
387. Scale, Sanity, and Strategy: Craig Baute's Real Talk on Merging his Coworking Business with Another Brand
Craig Baute is a familiar name in the coworking world—and he’s got a big update. After 13 years of running Creative Density, he made the leap and merged his coworking brand with Thrive, another local Denver operator. In this super candid chat, Craig dishes on what led him to walk away from day-to-day operations, what the structure looks like now, and why he’s finally embracing weekly meetings. Whether you’ve hit the scale ceiling or you’re just wondering what it looks like to not be the boss anymore, this episode is a must-listen. What we get into: Life with two kids, four coworking locations, and one burnt-out founder Why losing a trusted team member forced Craig to rethink everything The call that changed it all: how a casual “Let’s do lunch” turned into a merger The power of middle management (yes, it’s a thing in coworking now) Thrive’s operating structure and how Craig fits in post-merger The mental shift from “owner” to “team member” — and how that changes everything Why most spaces stall at 2–3 locations and how combining forces helps you scale 68 fake plants, a $6,500 coffee machine, and why Switchyards has everyone’s attention Thinking about selling? Merging? Scaling beyond your comfort zone? This episode might be the nudge (or reality check) you need. Bonus: Yes, Craig and Jamie share a birthday. Yes, that makes this episode extra fun. Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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386. The Future of Demand Gen in Coworking: AI, E-Commerce & Operator ROI with Miro Miroslavov
05/14/2025
386. The Future of Demand Gen in Coworking: AI, E-Commerce & Operator ROI with Miro Miroslavov
If you're still asking people to "fill out a form" to book a meeting room—this episode is for you. I’m joined by Miro Miroslavov, CEO and co-founder of OfficeRnD, to talk about why e-commerce is no longer optional for coworking spaces, and how their new Growth Hub is making it easier than ever to meet customer expectations—and convert website visitors into paying members. We cover how consumer expectations have shifted, why friction kills revenue, and how the most successful operators are rethinking their websites and booking flows for today’s demand. In this episode, we cover: Why meeting room bookings, day passes, and even small offices need to be available for instant online purchase. The two user personas your coworking website must serve—and how to optimize for both. Why booking friction is leaving money on the table, and how to reduce it. How OfficeRnD’s Growth Hub helps operators capture and convert demand in a competitive market. What’s changing in demand gen as users move from Google to AI-powered search—and how to stay visible. Miro also shares how operators are already using the Growth Hub to boost bookings and better measure ROI, and what features (like dynamic pricing and deeper CRM integration) are coming next. If your goals include better marketing performance, more bookings, and a more profitable bottom line—you don’t want to miss this conversation. Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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385. Tech That Pays: Boost Coworking Profits with Better Booking and UX
05/08/2025
385. Tech That Pays: Boost Coworking Profits with Better Booking and UX
If you’re not optimizing your coworking space for quick, seamless online bookings—especially for meeting rooms and day passes—you’re leaving serious money on the table. In this solo episode, I break down the real numbers behind poor user experiences, what the latest coworking tech can actually do for your bottom line, and why every single operator needs to rethink how they serve the on-demand customer. Whether you're in a small market or managing multiple locations, this episode will help you see your website, your phone booths, and your meeting rooms in a whole new light. We cover: Why conversion rate optimization on your website is the fastest path to more revenue—and what’s getting in the way Real math on what a 5% improvement in booking conversions can do for your bottom line How operators are using new tools like Elumo and Growth Hub to monetize amenities and eliminate friction Why the traditional “tours-first” mindset doesn’t match today’s on-demand buyer behavior Why your meeting rooms (and phone booths) should be treated like products with real dollar value—and how to make that happen with minimal effort Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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384. Smart Access, Smarter Revenue: How Elumo Is Revolutionizing Meeting Room Access with James Shannon & Kurt Patrick
04/23/2025
384. Smart Access, Smarter Revenue: How Elumo Is Revolutionizing Meeting Room Access with James Shannon & Kurt Patrick
Operators are seeing growing demand for meeting rooms and private call space—but squatting, no-shows, and friction-filled booking systems continue to cost time and revenue. James Shannon and Kurt Patrick from Essensys join the podcast to share how they’re tackling those pain points with Elumo, a new product that simplifies access, booking, and billing in one smart, user-friendly system. In this conversation, we cover: The real cost of squatting and how much revenue is lost from underutilized shared space. Why Essensys built Elumo and how it's solving both revenue leakage and poor user experience. How Elumo uses Apple and Google Wallet integration to streamline access and eliminate the friction of traditional booking systems. The role of dynamic pricing and data-driven utilization in maximizing revenue from shared spaces. How Elumo works with (not against) your existing tech stack, including OfficeRnD and other booking platforms. If you’ve ever wondered how to monetize your meeting rooms without creating more headaches for your community managers, this episode is for you. Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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383. How Roseline Joseph & Merlinn Jean Built a Wellness-Driven Executive Suite for Healthcare Practitioners
04/02/2025
383. How Roseline Joseph & Merlinn Jean Built a Wellness-Driven Executive Suite for Healthcare Practitioners
Roseline and Merlinn are the sister-duo behind Holistic Executive Suites in Boynton Beach, Florida. With backgrounds in healthcare and project management, they took their unique coworking model from concept to reality—serving holistic health practitioners and wellness-focused professionals. In this episode, they share how they built a space that goes beyond office rentals, creating a supportive business environment tailored to their members' needs. We dive into their journey, the challenges of launching a niche coworking space, and the strategies that have helped them grow. We cover: How they turned their personal need for space into a thriving coworking business. Why they chose a "wellness-first" niche and how it impacts their operations. The challenges of marketing a specialized coworking space—and what actually works. Lessons learned about community-building before and after opening. Why they chose not to list pricing on their website and how they guide prospects to the right membership. If you’re thinking about launching (or refining) a niche coworking space, this episode is packed with valuable insights! Resources Mentioned in this Episode: GCUC discount code: EVERYGCUC for 20% off - Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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382. The Federal Government Embraces Flex: Mark Gilbreath Explains What It Means for Coworking
03/26/2025
382. The Federal Government Embraces Flex: Mark Gilbreath Explains What It Means for Coworking
The biggest real estate operator in the world—the U.S. federal government—is making a bold move toward flexible work. Mark Gilbreath, CEO of LiquidSpace, joins us to break down what this means for the coworking industry, why it signals a major shift in how large organizations view their real estate portfolios, and what coworking operators should be doing right now to prepare. In this episode, we cover: How the GSA’s new enterprise-wide marketplace for flexible work could change the coworking industry. What it means when a government agency starts thinking like an enterprise occupier. How coworking operators can position themselves to capture demand from this shift. Why flexible office space is becoming a critical piece of workplace strategy for major organizations. Mark’s insights on how the coworking industry is evolving—and what’s next. This is a huge step forward for the coworking and flex space industry. Don’t miss this conversation! Resources Mentioned in this Podcast: GCUC discount code: EVERYGCUC for 20% off - Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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381. Turning Coworking Members into Community Builders – Liz Barney on Cahoots’ Experiment
03/19/2025
381. Turning Coworking Members into Community Builders – Liz Barney on Cahoots’ Experiment
Coworking spaces often promise community—but what does it really take to build one that’s engaged, vibrant, and truly member-driven? Liz Barney, Director of Marketing & Community at Cahoots in Ann Arbor, Michigan, joins us to share how her journey from remote worker to coworking leader led to a game-changing experiment: a member-led approach to building community and social events. In this episode, we dive into: How Cahoots launched its “Community Committee” and empowered members to take ownership of events and initiatives. Why structured, member-led engagement can be more effective than traditional coworking social events. Lessons learned from different types of community-building experiments (what worked and what didn’t!). The surprising ways introverts and extroverts engage in coworking spaces—and why a variety of offerings matters. How this approach fosters deeper connections, improves retention, and makes coworking spaces truly feel like home. This episode is packed with practical takeaways for coworking operators who want to level up their community strategy—without putting everything on their community team. Resources Mentioned in this Episode: GCUC discount code: EVERYGCUC for 20% off - Blog post describing the experiment: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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380. How James Westbrook Transformed Commercial Property into a Thriving Coworking Business
03/05/2025
380. How James Westbrook Transformed Commercial Property into a Thriving Coworking Business
What happens when a seasoned real estate investor decides to dive into coworking? James Westbrook, co-owner of Magnolia Woods, shares his journey from corporate sales to running two successful coworking spaces in the Houston suburbs. We talk about the challenges of expansion, why office-heavy coworking models work in his market, and the strategies that keep his spaces full. In this episode: How James transitioned from real estate investing to launching coworking spaces The pros and cons of owning vs. leasing coworking properties Why private offices are the key revenue driver in his suburban market Marketing and lead generation strategies that actually work (including what didn’t) The power of community in coworking—without forcing happy hours If you’re an operator thinking about expansion or a real estate investor eyeing coworking, this episode is packed with insights! Resources Mentioned in this Episode: GCUC discount code: EVERYGCUC for 20% off - Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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379. Summer Slump? Not This Year! 3 Smart Strategies to Keep Your Coworking Revenue Flowing
02/26/2025
379. Summer Slump? Not This Year! 3 Smart Strategies to Keep Your Coworking Revenue Flowing
If summer has ever meant fewer members, lower revenue, and way too much empty space in your coworking business, this episode is for you. A seasonal slowdown can feel inevitable—but smart coworking operators know how to stay ahead of the dip. In this episode, we’re diving into three powerful, low-lift strategies that can help you: Create predictable revenue (even if members pause their coworking plans). Leverage creative offers to attract new members who actually need space in the summer. Lock in cash flow now so you’re not scrambling when June rolls around. Plus, we cover: The most underrated coworking growth strategy that gyms have been using for years—and why it works even better in a coworking space. A simple tweak to your current membership model that could add thousands in revenue before summer even starts. How to make sure your summer marketing connects with the right people - so you’re filling desks, not just throwing out random discounts. Don’t wait until your space is half-empty—tune in now and set yourself up for a strong, profitable summer! Want a custom plan to avoid the summer slump? Book a call with a mentor at and build a strategy that works for your space! Hit play and let’s make this your most profitable summer yet! Resources Mentioned in this Episode: **GCUC discount code: EVERYGCUC for 20% off >> Get on the ! Join the coworking mentorship program: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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378. A Workspace for the Modern Parent: Leslie M. Bosserman on The Makers Place™, a Child-Friendly Coworking
02/12/2025
378. A Workspace for the Modern Parent: Leslie M. Bosserman on The Makers Place™, a Child-Friendly Coworking
In this episode of the Everything Coworking podcast, I’m joined by Leslie M. Bosserman, the powerhouse Co-Founder and Community Manager at The Makers Place™ in Sacramento. Leslie has blended coworking with licensed childcare, creating a unique and welcoming space for working parents. With a background in education, leadership coaching, and a passion for intentional community, Leslie has taken coworking to a new level. Join us as she shares the journey of building The Makers Place™, lessons from creating a family-friendly coworking environment, and the value of staying connected to core values. We talked about: How Leslie’s diverse background in education, coaching, and community-building informed The Makers Place™ model The journey from idea to reality – including buying a building in record time and finding the ideal setup for childcare and coworking Designing a childcare program that prioritizes flexibility and quality, allowing parents to work confidently Valuable insights into operating a coworking space that supports both parents and children Balancing work, family, and the daily demands of running a coworking space Resources Mentioned in this Episode: **GCUC discount code: EVERYGCUC for 20% off >> Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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377. Thinking About Changing Your Space Management Platform? Here Are 3 Things to Consider
02/04/2025
377. Thinking About Changing Your Space Management Platform? Here Are 3 Things to Consider
If you’ve ever thought, Maybe I should switch my space management platform…—this episode is for you. Your space management software is the backbone of your coworking business. It handles bookings, invoicing, door access, reporting—basically, everything that keeps your space running smoothly. But what happens when it’s not running smoothly? Before you hit the eject button and sign up for the latest and greatest platform, let’s talk about what’s really involved in switching. Because spoiler alert: It’s not just a quick flip of a switch. In this episode, I cover: ✅ How to decide if switching is actually worth it—or if you’re just experiencing software envy ✅ The painful parts of migrating to a new system (including the fact that your members will have to re-enter their credit cards—yep, all of them) ✅ The importance of choosing a platform that will grow with you—not just one that solves today’s problems ✅ Why building your own platform is probably not the answer (trust me, it’s a massive undertaking) ✅ Why none of these platforms have a real CRM—and what you need to do about it Plus, I’ll share the #1 thing operators forget to ask about their new platform—and why it can make or break your experience. Thinking about switching platforms? Listen in before you make the move! Resources Mentioned in this Episode: **GCUC discount code: EVERYGCUC for 20% off >> Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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376. The Revenue Risks of Not Updating Your Google Business Profile for Your Coworking Space
01/29/2025
376. The Revenue Risks of Not Updating Your Google Business Profile for Your Coworking Space
Your Google Business Profile is more than just a listing—it’s the front door to your coworking space online. And if it’s not up to date, you’re missing out on members. In this episode, we’re diving deep into why your profile matters, how Google ranks coworking spaces, and what you can do right now to increase your visibility and bookings. We cover: Why your Google Business Profile is the top of your coworking sales funnel How fresh reviews can push you ahead of the competition The must-have details that make or break your listing The Google Review Challenge—why it’s time to automate the process Pro tips for keeping your profile active, engaging, and optimized for conversions If you’re ready to bring in more members without increasing your ad spend, this episode is a must-listen. Everything Coworking Featured Resources: **GCUC discount code: EVERYGCUC for 20% off >> 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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375. Therapy Meets Coworking: Laura Spiller, PhD, on Creating PractiSage, a Collective for Mental Health Professionals
01/15/2025
375. Therapy Meets Coworking: Laura Spiller, PhD, on Creating PractiSage, a Collective for Mental Health Professionals
Starting a private practice is hard. Doing it alone? Even harder. That’s why Laura Spiller, PhD, founder of Practice Age Therapist Collective, created a shared workspace that supports therapists in their entrepreneurial journeys. Laura shares her story of launching a coworking space designed specifically for mental health professionals, the lessons she’s learned, and the community she’s building in Houston. In this episode, we talk about: How Laura’s experience as a relationship therapist led her to entrepreneurship. Why shared workspace is the future for therapists balancing in-person and virtual practices. The unique needs of therapists and how Laura designed her space to meet them. Building an online community alongside a physical space for deeper connections and support. Lessons learned from navigating leasing, marketing, and launching a hyperlocal niche space. Laura’s story will inspire you to think creatively about building community and sustainable business models. Resources Mentioned in this Episode: **GCUC discount code: EVERYGCUC for 20% off >> Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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374. Creating Coworking Magic in a University Town: Amanda Findlay’s Vision for Matchbox Studios
01/10/2025
374. Creating Coworking Magic in a University Town: Amanda Findlay’s Vision for Matchbox Studios
In this episode, Jamie talks with Amanda Findlay, Executive Director at Matchbox Studios in Lafayette, Indiana, about leading a coworking space that is more than just a place to work. Matchbox Studios thrives as a nonprofit organization, blending coworking, innovation, and community-building in a town with a population of just 70,000. Amanda shares how their unique approach has fostered a loyal and diverse membership base while supporting local economic development. We talk about: How Matchbox Studios evolved into a thriving nonprofit coworking space. Why their model focuses on community and shared spaces rather than private offices. Strategies for engaging local HR departments to attract and retain talent. The value of offering unique resources like a makerspace and acceleration programs. How Matchbox Studios keeps their mission-driven business sustainable. This episode is packed with inspiration and actionable insights for anyone interested in coworking, community building, or nonprofit innovation. Don't miss Amanda’s story of growth and impact at Matchbox Studios Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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373. Building Global Community: Inside Emanuele Sisti’s Innovation Campus Journey
12/25/2024
373. Building Global Community: Inside Emanuele Sisti’s Innovation Campus Journey
In this episode, Jamie is joined by Emanuele Sisti, founder of Innovation Campus, a coworking brand with locations in Spain and Italy. Emanuele shares his inspiring transition from engineering to entrepreneurship and his journey to create vibrant coworking spaces tailored for international communities. With an emphasis on connection, design, and adaptability, Innovation Campus thrives in competitive markets while fostering a global community. In this episode, we cover: How Emanuele’s engineering background shaped his approach to launching Innovation Campus. The unique challenges and opportunities of serving expats in coworking spaces. Balancing growth and consolidation while maintaining community-focused values. The competitive coworking landscape in Spain and strategies for standing out. Creative partnerships and expanding into new markets on a budget. Emanuele’s story is a must-listen for anyone looking to grow their coworking space or gain inspiration for building a global community! Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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372. 4 Ways to Build a Stronger Coworking Space Team in 2025
12/18/2024
372. 4 Ways to Build a Stronger Coworking Space Team in 2025
Are your community managers ready to help your coworking space accomplish goals with less friction in 2025? In this episode, we’re diving into the four key strategies to align, empower, and strengthen your team for success. 🎯 Here’s what we cover: 1️⃣ Setting Inspiring, Actionable Goals: Learn how to break big-picture objectives into meaningful, measurable steps your team can rally around. 2️⃣ Fostering Accountability Without Micromanaging: Discover the secret to building trust and encouraging ownership in your team’s day-to-day work. 3️⃣ Investing in Training & Development: Why ongoing education and mentorship are critical to boosting confidence and performance. 4️⃣ Encouraging Peer Engagement: Simple ways to foster connection and collaboration within your team to boost morale and productivity. Whether you’re focused on increasing member retention, closing more tours, or creating a culture of accountability, these strategies will help your team hit their goals faster—and with less friction. Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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371. How Tamara Payne Has Built a Community-Focused AND Profitable Coworking Space That Runs Without Her
12/05/2024
371. How Tamara Payne Has Built a Community-Focused AND Profitable Coworking Space That Runs Without Her
Tamara Payne is a multi-passionate, human-centered entrepreneur and a master connector...it makes sense that she ended up in coworking! Tamara owns Ensemble Coworking, along with a coaching business. This episode is full of gold nuggets on how she structures a team that allows her to work on the business, not in it, and how she has created a profitable business that is still community-first (check out her Google reviews!) In this episode, Tamara shares: The transition from a marketing business to launching a coworking space in Fort Worth and the challenges she faced. Why a strong, community-focused culture is at the heart of Ensemble Coworking's success and how it impacts member retention. The role of a visionary and integrator in a coworking business partnership and how to work through early-stage challenges. How they leveraged organic marketing and word-of-mouth to grow their business and build a loyal community. Insight into their diverse revenue streams, including meeting room rentals, virtual memberships, and dedicated desk options. Tamara’s journey proves that, with the right mindset and a community-first approach, a coworking space can thrive. Resources Mentioned in this Episode: - Join us! Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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370. Hope is Not a Strategy - A 12-Week Q1 Planning Framework for Coworking Spaces
11/26/2024
370. Hope is Not a Strategy - A 12-Week Q1 Planning Framework for Coworking Spaces
Hope is not a strategy. One of the pitfalls of being an entrepreneur is that we tend to like to just keep moving. But actions taken at random will not get us closer to our goal as fast as focused actions taken against a plan. In this episode, we introduce a "12 Week Year" planning framework and invite you to our Q1 2025 planning workshop. Resources Mentioned in this Episode: book Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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369. How to Do Coworking Bonuses Right - Data-Driven Recommendations
11/20/2024
369. How to Do Coworking Bonuses Right - Data-Driven Recommendations
Aligning incentives is critical...unfortunately, our intuitiion sometimes leads us to bonus performance that should be intrinsically rewarded....and we end up sending a signal that table stakes behaviors are actuall going above and beyond the call of duty. On this episode, we go through some unexpected findings on how to do bonuses right and walk through coworking-specific applications. Resources Mentioned in this Episode: Harvard Business Review Article: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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368. Coworking Design with Purpose: Insights from Dorothy Rogers-Bullis and Dan Bullis of Saratoga CoWorks
11/06/2024
368. Coworking Design with Purpose: Insights from Dorothy Rogers-Bullis and Dan Bullis of Saratoga CoWorks
In this episode of the Everything Coworking Podcast, I’m joined by Dorothy Rogers-Bullis and Dan Bullis, founders of Saratoga CoWorks. Known for their community-focused approach, Dorothy and Dan are experts in creating coworking spaces that blend functional design with personal touches. Together, they discuss their philosophy on coworking design, the power of local connections, and how they’ve used their own design backgrounds to cultivate an inviting environment at Saratoga CoWorks. In this episode, you’ll hear: How Dorothy and Dan’s background in business interiors led to their unique approach to coworking space design. Key design elements that set Saratoga CoWorks apart, including flexible layouts and personal touches. Strategies for balancing aesthetics and functionality to create a welcoming yet practical environment. Insights into how they build relationships with members, making coworking spaces feel like a true community. Practical tips on using design to cater to the evolving needs of coworking members. Whether you're designing your own coworking space or looking for ways to enhance community-building, this episode with Dorothy and Dan offers valuable insights into building coworking environments that support both form and function. Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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367. Amanda Lewan, CEO of Bamboo, on Building Sustainable and Hyperlocal Coworking Communities
10/30/2024
367. Amanda Lewan, CEO of Bamboo, on Building Sustainable and Hyperlocal Coworking Communities
In this episode, Jamie chats with Amanda Lewan, CEO and co-founder of Bamboo, about her journey from a grassroots coworking concept in Detroit to leading three thriving locations across Michigan. Amanda shares invaluable lessons on building sustainable, hyperlocal coworking communities, and how community support, private offices, and strategic expansion can drive success. We talked about: How Amanda built Bamboo from a small pop-up to three high-demand locations, starting with $5,000 and a passion for community Insights on navigating the coworking needs of different markets and why hyperlocal adaptability matters The importance of small private offices for stabilizing revenue and meeting community needs Bamboo’s approach to forming a launch committee to integrate authentically into new markets Leveraging community-driven initiatives and strategic property ownership to create a sustainable coworking model Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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366. Test Your Sales Funnel - It Might Not Be Working How You Think It Is
10/16/2024
366. Test Your Sales Funnel - It Might Not Be Working How You Think It Is
In this solo episode, Jamie breaks down the critical elements of sales funnel automation and member onboarding, drawing from personal experiences outside the coworking world. Jamie explores the power of creating a frictionless sales funnel and dives deep into how a strategic onboarding process can drive member retention. Here’s what she covers: The role of automation in streamlining your sales funnel to convert leads without missing a beat How to use text messaging and email automation effectively to engage potential members Why first impressions during the onboarding process are key to creating a lasting member relationship Simple strategies to gather feedback from new members and improve your space’s experience Practical tips for avoiding the common pitfalls of automation, from broken links to inappropriate messaging tone Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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365. Inside Groundwork Coworking: Sarah Athanas on 10 Years of Building Community in a Small Market
10/09/2024
365. Inside Groundwork Coworking: Sarah Athanas on 10 Years of Building Community in a Small Market
In this episode, I’m excited to chat with Sarah Athanas, Co-Founder of Groundwork Coworking in New Bedford, Massachusetts. Sarah's story of starting and growing a coworking space in a smaller market is inspiring, full of persistence, creativity, and community building. She shares how her experience living in Argentina planted the seed for Groundwork and how she navigated the challenges of building a business from scratch in a city that needed it. Here’s what we dive into: How Sarah’s experience at an Argentine coworking space inspired her to bring the concept to New Bedford The unique journey of partnering with the city and using grant funding to get Groundwork off the ground What it’s like to grow a coworking business in a smaller market and how patience and persistence paid off Insights on expanding to a second location and the importance of finding the right partners The evolving role of nonprofits and the offshore wind industry as key members of Groundwork Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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364. Building Broker Relationships and Sales Strategies with Evan Preslopsky, Senior Sales Manager at Venture X
10/02/2024
364. Building Broker Relationships and Sales Strategies with Evan Preslopsky, Senior Sales Manager at Venture X
In this episode, I chat with Evan Preslopsky, Senior Sales Manager at Venture X and Office Evolution, about his unique path from fitness to coworking sales. Evan shares how his background in fitness and construction sales has influenced his approach to building broker relationships and scaling sales across multiple coworking locations. What you’ll learn in this episode: Evan’s journey from the fitness industry into coworking and sales How to cultivate strong broker relationships to close larger coworking deals The role fitness plays in maintaining discipline and focus in the sales process Key strategies for managing multiple coworking locations efficiently Tips on automating and tracking sales processes to support coworking growth Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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363. Creating a People-First Coworking Experience with Kristin Hardwick, Founder and CEO of CoHo
09/25/2024
363. Creating a People-First Coworking Experience with Kristin Hardwick, Founder and CEO of CoHo
In this episode, I sit down with Kristin Hardwick, the Founder and CEO of CoHo, a thriving coworking space in Milford, New Hampshire. Kristin shares her journey from corporate life to photography, and eventually, the creation of CoHo—a coworking space that prioritizes community, connection, and the needs of small business owners and remote workers. Tune in as Kristin breaks down her philosophy on creating a welcoming environment and the unique challenges of opening a coworking space right before the pandemic. We talked about: How Kristin’s experience in photography and corporate life influenced her approach to building CoHo. The unexpected benefits of launching a coworking space in a smaller town. The importance of building personal connections with members to foster a thriving coworking community. How Kristin has adapted her space and operations to meet the post-pandemic demand for private offices. Marketing strategies that have worked for CoHo. Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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362. How Karen Tait, Founder of The Residence, Created a Thriving Suburban Coworking Space
09/18/2024
362. How Karen Tait, Founder of The Residence, Created a Thriving Suburban Coworking Space
In this episode, I sit down with Karen Tait, founder of The Residence Coworking in Bishop’s Stortford, Hertfordshire. Karen shares her inspiring journey from a career in investment banking to creating a high-end coworking space that caters to the needs of suburban professionals. With a vision for blending luxury with functionality, Karen has turned The Residence into a thriving hub for the local business community, providing more than just desks—it's a space that fosters connections, collaboration, and a sense of belonging. We talked about: How Karen transitioned from investment banking to launching The Residence Coworking The unique challenges and opportunities of building a high-end coworking space in the suburbs Why community and customer experience are crucial for coworking success How The Residence caters to the needs of suburban professionals and remote workers Insights from scaling up The Residence during and after the pandemic Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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361. Creating Spaces for Working Parents: Alison Rogers on Blush Cowork’s Unique Approach
09/11/2024
361. Creating Spaces for Working Parents: Alison Rogers on Blush Cowork’s Unique Approach
In this episode, I chat with Alison Rogers, the founder of Blush Cowork, a coworking space that combines professional workspace with onsite childcare services. Alison shares her journey from corporate marketing to entrepreneurship, addressing a gap for working parents. Her story highlights how Blush Cowork is reshaping the coworking landscape for families, especially for parents seeking a balance between professional life and parenting. What you'll learn in this episode: Alison’s background and what inspired her to create Blush Cowork. How coworking and childcare can coexist and support working parents. Challenges Alison faced in building a business that serves both professionals and parents. Effective strategies for creating flexible, sustainable childcare models. How Blush Cowork fosters entrepreneurship, with a special focus on supporting women. Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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360. Three Ideas to Add Profit to Your Coworking Space in Q4
09/06/2024
360. Three Ideas to Add Profit to Your Coworking Space in Q4
Q4 is right around the corner and on this episode, I share three ideas for Q4 goals that you can set to add profit to your business. Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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359. From Investment Banking to Coworking: Mark Fornasiero's Secrets to Suburban Success
08/28/2024
359. From Investment Banking to Coworking: Mark Fornasiero's Secrets to Suburban Success
What does it take to leave a high-stakes career in investment banking and build a thriving coworking community in the suburbs? Mark Fornasiero, co-founder of ACE Coworking in Oakville, shares his unexpected journey from the trading floor to coworking. Mark reveals how he and his wife, Nancy, went from dreaming about coworking spaces to opening two successful locations. They navigated the ups and downs of building in a suburban market, including surviving the challenges of COVID-19. In this episode, we cover: The pivotal decisions that led Mark from investment banking to coworking. Why picking the right location is everything—and how they found theirs. How ACE Coworking became a local favorite and attracted key partners like the Chamber of Commerce. The strategies Mark uses to keep ACE Coworking running smoothly and profitably. Whether you’re looking to expand your coworking business or just getting started, Mark’s insights will help you think strategically and make the right moves. Tune in to hear Mark’s real-life experiences and get practical tips you can use in your own coworking journey! Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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358. Getting Real on Coworking Revenue Streams - Benchmarks and Action Items
08/21/2024
358. Getting Real on Coworking Revenue Streams - Benchmarks and Action Items
Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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