Everything Coworking
The Everything Coworking podcast shares trends and how-tos for coworking operators and anyone following this exploding trend. Jamie owned and operated coworking spaces in Chicago and Palo Alto for eight years under the brand Enerspace Coworking. She was also the Executive Director of the Global Workspace Association for five years.
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400. Should I Copy the Switchyards Model?
09/24/2025
400. Should I Copy the Switchyards Model?
Switchyards has become one of the most talked-about concepts in the coworking world, a self-described “neighborhood work club” that blends the feel of a coffee shop, library, and boutique hotel lobby. The model looks simple, affordable, and wildly attractive. But is it really as easy and profitable as it seems? In this episode, I sit down with Kane Willmott, CEO of IQ Offices, to reverse-engineer the Switchyards model. We walk through their pricing, staffing, buildout approach, and growth strategy to uncover what works, what’s risky, and whether this is a concept you should try at home. We cover: What makes Switchyards different from traditional coworking spaces. Their $100/month membership model, no offices, and minimal staffing. Why the aesthetics and “cool factor” are central to their brand success. The financial realities of launching and sustaining this model at scale. Risks operators should consider before trying to replicate Switchyards. If you’ve been intrigued by Switchyards’ rapid growth and cult-like following, this episode gives you the numbers, context, and reality check you need before testing the model yourself. Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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399. What Boutique Gyms and Play Cafes Can Teach Us About Coworking Revenue
09/17/2025
399. What Boutique Gyms and Play Cafes Can Teach Us About Coworking Revenue
Coworking operators often assume that flex desks and memberships will drive the business model, but what if that’s not actually true? In this episode, I share insights from boutique gyms and play cafes that reveal how different business models generate sustainable revenue. These parallels highlight why private offices, events, and other add-ons are often the true engines of coworking profitability. What we cover: Why flex desks are often overestimated in pro formas, and why they rarely drive long-term revenue. The boutique fitness analogy: why high-value services (like private offices) outperform low-cost memberships. What play cafes teach us about add-ons and event revenue as reliable income streams. The challenge of churn in coworking memberships and how to offset it with longer-term commitments. Why operators need to look under the hood of successful models instead of assuming what’s working from the outside. Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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398. Creating Space for Parents: Megan Donovan on Coworking + Childcare
09/10/2025
398. Creating Space for Parents: Megan Donovan on Coworking + Childcare
Balancing career and parenthood isn’t easy, and for many parents, traditional childcare options just don’t fit. Megan Donovan, founder of Shift Work and Play, set out to change that. After leaving a career in policy and advocacy, Megan built a coworking model that offers parents dedicated work time while their kids enjoy structured play sessions, filling a gap most childcare and coworking models miss. In this episode, Megan shares her journey, the challenges of running a coworking + childcare business, and why her members say the model has been life-changing. We cover: Megan’s unconventional career path and the “lightbulb moment” that led to Shift Work and Play. How the childcare model works, and how she balances staffing with flexibility for parents. Why part-time, flexible childcare is such a missing piece in most communities. The types of members attracted to this model, and how it impacts their mental health and productivity. What she’s learned about programming, community building, and diversifying revenue streams. Megan’s story is a great reminder that coworking is at its best when it solves a very real problem for its community. Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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397. Creating Access + Community for Private Practice Professionals: Samantha Barash on The Practice Collective
09/03/2025
397. Creating Access + Community for Private Practice Professionals: Samantha Barash on The Practice Collective
What happens when a dietitian starts a private practice, sees a gap in support for clinicians, and decides to fix it herself? You get The Practice Collective - a coworking model built specifically for practitioners in nutrition, wellness, and mental health. In this episode, Samantha Barash shares how she went from running her own nutrition practice to creating a thriving coworking community for private practice professionals. Her story shows how powerful niche coworking can be, and how keeping things simple and community-focused leads to strong growth. We cover: How Samantha’s nutrition practice inspired her to launch a coworking space designed for private practice professionals. Why focusing on authentic connections and referrals beats traditional marketing. How she reached 45 members in just 800 square feet with a mix of in-person and virtual memberships. The unexpected role of virtual offices in her business model. Key lessons from completing the Goldman Sachs 10,000 Small Businesses program and how it shaped her growth plan. Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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396. The Hidden Cost of Settling: How to Handle a Team Member Who’s Not a Fit
08/20/2025
396. The Hidden Cost of Settling: How to Handle a Team Member Who’s Not a Fit
One of the toughest parts of running a coworking space is managing people. What do you do when your community manager—or any team member—isn’t living up to expectations? Do you settle, or is it time to make a transition? In this episode of the Everything Coworking Podcast, Jamie Russo walks through the signs that your team member may not be a fit, what to check before you make a change, and how to confidently prepare for a transition without losing your sanity—or your members’ trust. What You’ll Learn in This Episode: The common symptoms of underperformance (SOPs ignored, leads lost, disorganization, poor service). How to evaluate whether the problem is training and leadership—or true misalignment. Why “settling” for a mediocre fit costs more than you think. Options for outsourcing parts of the role if only 20% isn’t working. How to make SOP documentation a requirement to protect your business. Why the community manager role is often a two-year position—and how to plan for turnover. Steps to take when preparing for a transition, including consulting with an employment attorney. Resources Mentioned in this Episode: Transitioning to a new team member doesn’t have to be overwhelming. Community Manager University is your easy button for onboarding and developing new CMs. The program: Trains on industry standards and role expectations. Connects your CM to a global network of peers. Provides expert coaching and real-world support. Learn more at . Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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395. The "Chicken or Egg" of Opening a Coworking Space
08/14/2025
395. The "Chicken or Egg" of Opening a Coworking Space
If you’re launching a coworking space and feel like you’re doing everything out of order, welcome to the club. In this episode, I share the “chicken or egg” paradox of starting a space. That messy, exhilarating, and sometimes disorienting phase where you’re working on your vision, talking to brokers, crunching numbers, and trying to figure out what comes first. Whether you’re just getting started or expanding, you’ll hear why feeling uncertain is actually a sign you’re on the right track, and what you do need in place before committing to a lease. What we cover: Why the early stages of launching a coworking space will always feel messy, and why that’s normal. The essential pieces to have in place before you start looking for space. How to work with brokers who understand the coworking model. Balancing your vision, budget, and capital with your ideal product mix. The role of due diligence, test fits, and realistic build-out estimates in avoiding costly mistakes. Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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394. Lead Sources 101: What Coworking Operators Need to Know About Brokers, Marketplaces, and More
08/06/2025
394. Lead Sources 101: What Coworking Operators Need to Know About Brokers, Marketplaces, and More
Your sales funnel can only work if you know where your leads are coming from — and how to make the most of each source. But for many operators, coworking marketplaces, lead gen partners, and even Google Business Profiles feel like a confusing alphabet soup of options. In this episode, I break down the four core lead source categories, demystify the biggest marketplace players, and help you prioritize what’s worth your time (and what isn’t). We cover: The four main types of coworking lead sources: organic traffic, member referrals, brokers, and marketplaces What platforms like Deskpass, LiquidSpace, Gable, and Peerspace actually do — and who they’re best for Why your Google Business Profile may be your most valuable (and underutilized) lead source The truth about Flexspace.ai, how it works, and how it’s not a lead gen platform How to track your lead sources effectively and decide which platforms deserve your attention If you’ve ever wondered whether marketplaces are worth it or how to build a lead strategy that actually converts — this episode is your roadmap. Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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393. Speed to Lead: The Simple Habit That Closes More Deals
07/23/2025
393. Speed to Lead: The Simple Habit That Closes More Deals
You’ve nailed your location. Your marketing’s dialed in. But if your leads aren’t turning into members… there’s a good chance your speed to lead is the culprit. In this episode, Jamie breaks down why fast lead response is more than a “nice to have”; it’s one of the biggest drivers of sales success (or failure) in your coworking business. And it’s one of the easiest things to improve without adding headcount. We cover: Why slow response time might be quietly killing your conversion rate — even if you’re getting leads. How to optimize lead response without hiring a full-time salesperson. Practical tools (like AI chatbots and SMS automation) to bridge the gap. Why phone and text should beat email every time when responding to inquiries. How to help your team prioritize lead response, even if they wear all the hats. If you’ve ever wondered why your sales funnel feels leaky, this episode will help you plug the holes — and close more deals. Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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392. Leslie Bailey’s Secret Sauce for Coworking: Food, Events, and Corporate Sponsors
07/16/2025
392. Leslie Bailey’s Secret Sauce for Coworking: Food, Events, and Corporate Sponsors
In this episode, I talk with Leslie Bailey, founder and CEO of Indy Maven and the powerhouse behind Maven Space, a coworking space that was as bold and layered as Leslie herself. Leslie never set out to run a coworking space. What began as a media company and newsletter for women in Indianapolis quickly snowballed into a full-on community, and eventually a physical space with coworking, a cafe, a gym, an event venue, and yes, cauliflower soup that apparently had a fan club. We talk about: How Leslie went from lifestyle editor to community builder and coworking operator, almost by accident. The business model behind Maven Space: combining coworking, hospitality, events, and sponsorships into one seamless experience. What worked (and didn’t) in her 15,000 sq ft downtown space, and what she planned to change in her next location. How she used sponsorships and her media background to unlock non-traditional coworking revenue streams. Why her digital membership community is still going strong, and what the future looks like post-coworking. Whether you’re dreaming about layering more revenue streams into your coworking business or wondering how to build community with or without a physical space, this one’s packed with takeaways you can use. Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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391. Serving Purpose with Profit: How Joel Ballew is Doing Good and Doing Well with Coworking in Latin America
07/09/2025
391. Serving Purpose with Profit: How Joel Ballew is Doing Good and Doing Well with Coworking in Latin America
Ever wonder what it’s like to build a coworking space outside the U.S. from scratch, in another language, with a whole new playbook? Joel Ballew is the Chief People Officer at Coventus Space in Barranquilla, Colombia, and he’s not your average operator. He moved his family from Georgia to Colombia, sold his dream business, learned Spanish from the ground up, and launched what is now the largest privately held coworking space in a city of nearly 2 million people. In this episode, Joel shares the highs, the lows, and the “wait, you did what?” moments of creating a thriving, purpose-driven business in an emerging market. We talk about: The cultural and operational curveballs of launching a coworking space in Colombia—including why recurring payments aren’t really a thing. How Joel built lead volume through WhatsApp, Instagram, and literal flyers on car windshields (and why it's working). What it takes to educate a market on coworking while creating a strong local brand. How his space combines private offices, day passes, event rentals, and even a coffee shop run by a third party. Why doing good while doing well isn’t just a tagline—it’s a business model that fuels impact and sustainability. Whether you're a seasoned operator or dreaming of launching in a new market, this conversation is a masterclass in adapting, listening to your audience, and building community on your own terms. Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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390. Mail That Makes Money (and Sense): Inside Kim Lee’s Coworking Mail Strategy
06/13/2025
390. Mail That Makes Money (and Sense): Inside Kim Lee’s Coworking Mail Strategy
How Kim Lee Turned Virtual Mail into a High-Value Revenue Stream Kim Lee has been in the coworking game since 2017—and she’s one of those operators who’s truly in it. From understanding her numbers to tweaking her team structure to building out a profitable mail program, Kim brings equal parts heart and hustle to the table. In this episode, Kim walks us through her journey with virtual mail—from opening with it in place, to running the numbers year after year to make sure it still makes sense (spoiler: it does). She now has over 200 virtual mail clients, including some premium customers that contribute thousands per month. Kim is also one of our coaches in the Mailbox Moneymaker Challenge, and she shares why even seasoned operators can find big wins by putting focus on their mail program. What we cover: Why Kim almost didn’t add a second mail platform—and how it paid off The tweaks that helped her team cut mail processing time in half The customer who brought in 40+ pieces of mail a day—and how they handled it How to keep your team from burning out on details (hint: structure matters) Why virtual mail is one of the most scalable revenue streams for coworking spaces Her secret to tracking ROI and knowing when to pivot on event space vs. office conversions What changed when she added IPostal—and why that was the right move Thinking about launching or optimizing your virtual mail program? Kim’s story is the perfect combo of honest insight, operator-tested tips, and encouragement to just get started. And if you're ready to finally put this on your “done” list, join us for the Mailbox Moneymaker Challenge. Registration closes Friday, June 13th. 👉 Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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389. From Side Service to Scalable Revenue: How Christine Tosi Built Spoke’s Mail Business
06/10/2025
389. From Side Service to Scalable Revenue: How Christine Tosi Built Spoke’s Mail Business
Christine Tosi didn’t just open a coworking space—she invented one out of necessity. What started as a creative way to use extra space in a building she and her husband David bought for their first business has grown into a full-on coworking success story in Tucson, Arizona. Now, they’re gearing up to open a second location—this time under a management agreement—with a pipeline full of mail clients, a waitlist for dedicated desks, and a family-run team that includes their college-aged daughter (and some pretty savvy Canva support from their son). In this episode, Christine shares how she turned her virtual mailbox business into a revenue stream that’s bringing in up to $195/month per customer—with no paid marketing. Plus, how a landlord partnership that was almost too good to be true opened the door (literally) to their second location. What we cover: Why Christine and David traded snow shovels in Wisconsin for solar glare in Tucson How a side business turned into a full-time coworking brand The landing page tweaks that took their virtual mail business from 0 to 50+ customers How they got 10 members at $195/month… and hardly ever see them 👀 The “mail-only” customer bundle that actually works (and the perks they threw in) A referral partner that sent them 50 clients—yes, 5-0 Their new management agreement deal: what the landlord’s handling, and how Christine negotiated it Why their team structure (and travel goals!) made hiring early a smart move How a family of introverts built Tucson’s friendliest coworking community Plus: 9 HVAC units, Duolingo-induced competitiveness, and how Christine wins massage swaps through creative bartering. You’re going to love this one. 🚨 Heads-up: Mailbox Moneymaker Challenge registration closes Friday, June 13th. If Christine’s story got your wheels turning, this is your nudge to get in there before doors close. 🎧 Tune in now and get inspired to grow your own virtual mail revenue—and maybe snag a massage along the way. Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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388. Mailbox Money & More: 3 Quick Win Ways to Keep Coworking Cash Flowing All Summer
06/06/2025
388. Mailbox Money & More: 3 Quick Win Ways to Keep Coworking Cash Flowing All Summer
Summer is here—and while the kids are out of school, your pipeline might be slowing down too. But don’t worry, I’ve got three ideas to help you bring in extra revenue during the slower months, and even build momentum heading into fall. Whether you’ve got open offices sitting empty, a virtual mail program that’s been collecting dust, or phone booths that aren’t pulling their weight, I walk you through how to turn these underused assets into revenue-generating machines. I also share some creative packaging and pricing ideas and how to test new concepts without getting stuck in analysis paralysis. What You’ll Learn: Why now is the perfect time to start—or focus on—your virtual mail program How to turn an unused office into a styled-up part-time rental for parents and travelers A clever way to monetize your phone booths (yes, really) How to sublet your members’ offices while they’re out of town—win-win The importance of clearly communicating your phone call setup to prospective members Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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387. Scale, Sanity, and Strategy: Craig Baute's Real Talk on Merging his Coworking Business with Another Brand
05/21/2025
387. Scale, Sanity, and Strategy: Craig Baute's Real Talk on Merging his Coworking Business with Another Brand
Craig Baute is a familiar name in the coworking world—and he’s got a big update. After 13 years of running Creative Density, he made the leap and merged his coworking brand with Thrive, another local Denver operator. In this super candid chat, Craig dishes on what led him to walk away from day-to-day operations, what the structure looks like now, and why he’s finally embracing weekly meetings. Whether you’ve hit the scale ceiling or you’re just wondering what it looks like to not be the boss anymore, this episode is a must-listen. What we get into: Life with two kids, four coworking locations, and one burnt-out founder Why losing a trusted team member forced Craig to rethink everything The call that changed it all: how a casual “Let’s do lunch” turned into a merger The power of middle management (yes, it’s a thing in coworking now) Thrive’s operating structure and how Craig fits in post-merger The mental shift from “owner” to “team member” — and how that changes everything Why most spaces stall at 2–3 locations and how combining forces helps you scale 68 fake plants, a $6,500 coffee machine, and why Switchyards has everyone’s attention Thinking about selling? Merging? Scaling beyond your comfort zone? This episode might be the nudge (or reality check) you need. Bonus: Yes, Craig and Jamie share a birthday. Yes, that makes this episode extra fun. Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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386. The Future of Demand Gen in Coworking: AI, E-Commerce & Operator ROI with Miro Miroslavov
05/14/2025
386. The Future of Demand Gen in Coworking: AI, E-Commerce & Operator ROI with Miro Miroslavov
If you're still asking people to "fill out a form" to book a meeting room—this episode is for you. I’m joined by Miro Miroslavov, CEO and co-founder of OfficeRnD, to talk about why e-commerce is no longer optional for coworking spaces, and how their new Growth Hub is making it easier than ever to meet customer expectations—and convert website visitors into paying members. We cover how consumer expectations have shifted, why friction kills revenue, and how the most successful operators are rethinking their websites and booking flows for today’s demand. In this episode, we cover: Why meeting room bookings, day passes, and even small offices need to be available for instant online purchase. The two user personas your coworking website must serve—and how to optimize for both. Why booking friction is leaving money on the table, and how to reduce it. How OfficeRnD’s Growth Hub helps operators capture and convert demand in a competitive market. What’s changing in demand gen as users move from Google to AI-powered search—and how to stay visible. Miro also shares how operators are already using the Growth Hub to boost bookings and better measure ROI, and what features (like dynamic pricing and deeper CRM integration) are coming next. If your goals include better marketing performance, more bookings, and a more profitable bottom line—you don’t want to miss this conversation. Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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385. Tech That Pays: Boost Coworking Profits with Better Booking and UX
05/08/2025
385. Tech That Pays: Boost Coworking Profits with Better Booking and UX
If you’re not optimizing your coworking space for quick, seamless online bookings—especially for meeting rooms and day passes—you’re leaving serious money on the table. In this solo episode, I break down the real numbers behind poor user experiences, what the latest coworking tech can actually do for your bottom line, and why every single operator needs to rethink how they serve the on-demand customer. Whether you're in a small market or managing multiple locations, this episode will help you see your website, your phone booths, and your meeting rooms in a whole new light. We cover: Why conversion rate optimization on your website is the fastest path to more revenue—and what’s getting in the way Real math on what a 5% improvement in booking conversions can do for your bottom line How operators are using new tools like Elumo and Growth Hub to monetize amenities and eliminate friction Why the traditional “tours-first” mindset doesn’t match today’s on-demand buyer behavior Why your meeting rooms (and phone booths) should be treated like products with real dollar value—and how to make that happen with minimal effort Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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384. Smart Access, Smarter Revenue: How Elumo Is Revolutionizing Meeting Room Access with James Shannon & Kurt Patrick
04/23/2025
384. Smart Access, Smarter Revenue: How Elumo Is Revolutionizing Meeting Room Access with James Shannon & Kurt Patrick
Operators are seeing growing demand for meeting rooms and private call space—but squatting, no-shows, and friction-filled booking systems continue to cost time and revenue. James Shannon and Kurt Patrick from Essensys join the podcast to share how they’re tackling those pain points with Elumo, a new product that simplifies access, booking, and billing in one smart, user-friendly system. In this conversation, we cover: The real cost of squatting and how much revenue is lost from underutilized shared space. Why Essensys built Elumo and how it's solving both revenue leakage and poor user experience. How Elumo uses Apple and Google Wallet integration to streamline access and eliminate the friction of traditional booking systems. The role of dynamic pricing and data-driven utilization in maximizing revenue from shared spaces. How Elumo works with (not against) your existing tech stack, including OfficeRnD and other booking platforms. If you’ve ever wondered how to monetize your meeting rooms without creating more headaches for your community managers, this episode is for you. Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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383. How Roseline Joseph & Merlinn Jean Built a Wellness-Driven Executive Suite for Healthcare Practitioners
04/02/2025
383. How Roseline Joseph & Merlinn Jean Built a Wellness-Driven Executive Suite for Healthcare Practitioners
Roseline and Merlinn are the sister-duo behind Holistic Executive Suites in Boynton Beach, Florida. With backgrounds in healthcare and project management, they took their unique coworking model from concept to reality—serving holistic health practitioners and wellness-focused professionals. In this episode, they share how they built a space that goes beyond office rentals, creating a supportive business environment tailored to their members' needs. We dive into their journey, the challenges of launching a niche coworking space, and the strategies that have helped them grow. We cover: How they turned their personal need for space into a thriving coworking business. Why they chose a "wellness-first" niche and how it impacts their operations. The challenges of marketing a specialized coworking space—and what actually works. Lessons learned about community-building before and after opening. Why they chose not to list pricing on their website and how they guide prospects to the right membership. If you’re thinking about launching (or refining) a niche coworking space, this episode is packed with valuable insights! Resources Mentioned in this Episode: GCUC discount code: EVERYGCUC for 20% off - Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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382. The Federal Government Embraces Flex: Mark Gilbreath Explains What It Means for Coworking
03/26/2025
382. The Federal Government Embraces Flex: Mark Gilbreath Explains What It Means for Coworking
The biggest real estate operator in the world—the U.S. federal government—is making a bold move toward flexible work. Mark Gilbreath, CEO of LiquidSpace, joins us to break down what this means for the coworking industry, why it signals a major shift in how large organizations view their real estate portfolios, and what coworking operators should be doing right now to prepare. In this episode, we cover: How the GSA’s new enterprise-wide marketplace for flexible work could change the coworking industry. What it means when a government agency starts thinking like an enterprise occupier. How coworking operators can position themselves to capture demand from this shift. Why flexible office space is becoming a critical piece of workplace strategy for major organizations. Mark’s insights on how the coworking industry is evolving—and what’s next. This is a huge step forward for the coworking and flex space industry. Don’t miss this conversation! Resources Mentioned in this Podcast: GCUC discount code: EVERYGCUC for 20% off - Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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381. Turning Coworking Members into Community Builders – Liz Barney on Cahoots’ Experiment
03/19/2025
381. Turning Coworking Members into Community Builders – Liz Barney on Cahoots’ Experiment
Coworking spaces often promise community—but what does it really take to build one that’s engaged, vibrant, and truly member-driven? Liz Barney, Director of Marketing & Community at Cahoots in Ann Arbor, Michigan, joins us to share how her journey from remote worker to coworking leader led to a game-changing experiment: a member-led approach to building community and social events. In this episode, we dive into: How Cahoots launched its “Community Committee” and empowered members to take ownership of events and initiatives. Why structured, member-led engagement can be more effective than traditional coworking social events. Lessons learned from different types of community-building experiments (what worked and what didn’t!). The surprising ways introverts and extroverts engage in coworking spaces—and why a variety of offerings matters. How this approach fosters deeper connections, improves retention, and makes coworking spaces truly feel like home. This episode is packed with practical takeaways for coworking operators who want to level up their community strategy—without putting everything on their community team. Resources Mentioned in this Episode: GCUC discount code: EVERYGCUC for 20% off - Blog post describing the experiment: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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380. How James Westbrook Transformed Commercial Property into a Thriving Coworking Business
03/05/2025
380. How James Westbrook Transformed Commercial Property into a Thriving Coworking Business
What happens when a seasoned real estate investor decides to dive into coworking? James Westbrook, co-owner of Magnolia Woods, shares his journey from corporate sales to running two successful coworking spaces in the Houston suburbs. We talk about the challenges of expansion, why office-heavy coworking models work in his market, and the strategies that keep his spaces full. In this episode: How James transitioned from real estate investing to launching coworking spaces The pros and cons of owning vs. leasing coworking properties Why private offices are the key revenue driver in his suburban market Marketing and lead generation strategies that actually work (including what didn’t) The power of community in coworking—without forcing happy hours If you’re an operator thinking about expansion or a real estate investor eyeing coworking, this episode is packed with insights! Resources Mentioned in this Episode: GCUC discount code: EVERYGCUC for 20% off - Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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379. Summer Slump? Not This Year! 3 Smart Strategies to Keep Your Coworking Revenue Flowing
02/26/2025
379. Summer Slump? Not This Year! 3 Smart Strategies to Keep Your Coworking Revenue Flowing
If summer has ever meant fewer members, lower revenue, and way too much empty space in your coworking business, this episode is for you. A seasonal slowdown can feel inevitable—but smart coworking operators know how to stay ahead of the dip. In this episode, we’re diving into three powerful, low-lift strategies that can help you: Create predictable revenue (even if members pause their coworking plans). Leverage creative offers to attract new members who actually need space in the summer. Lock in cash flow now so you’re not scrambling when June rolls around. Plus, we cover: The most underrated coworking growth strategy that gyms have been using for years—and why it works even better in a coworking space. A simple tweak to your current membership model that could add thousands in revenue before summer even starts. How to make sure your summer marketing connects with the right people - so you’re filling desks, not just throwing out random discounts. Don’t wait until your space is half-empty—tune in now and set yourself up for a strong, profitable summer! Want a custom plan to avoid the summer slump? Book a call with a mentor at and build a strategy that works for your space! Hit play and let’s make this your most profitable summer yet! Resources Mentioned in this Episode: **GCUC discount code: EVERYGCUC for 20% off >> Get on the ! Join the coworking mentorship program: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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378. A Workspace for the Modern Parent: Leslie M. Bosserman on The Makers Place™, a Child-Friendly Coworking
02/12/2025
378. A Workspace for the Modern Parent: Leslie M. Bosserman on The Makers Place™, a Child-Friendly Coworking
In this episode of the Everything Coworking podcast, I’m joined by Leslie M. Bosserman, the powerhouse Co-Founder and Community Manager at The Makers Place™ in Sacramento. Leslie has blended coworking with licensed childcare, creating a unique and welcoming space for working parents. With a background in education, leadership coaching, and a passion for intentional community, Leslie has taken coworking to a new level. Join us as she shares the journey of building The Makers Place™, lessons from creating a family-friendly coworking environment, and the value of staying connected to core values. We talked about: How Leslie’s diverse background in education, coaching, and community-building informed The Makers Place™ model The journey from idea to reality – including buying a building in record time and finding the ideal setup for childcare and coworking Designing a childcare program that prioritizes flexibility and quality, allowing parents to work confidently Valuable insights into operating a coworking space that supports both parents and children Balancing work, family, and the daily demands of running a coworking space Resources Mentioned in this Episode: **GCUC discount code: EVERYGCUC for 20% off >> Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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377. Thinking About Changing Your Space Management Platform? Here Are 3 Things to Consider
02/04/2025
377. Thinking About Changing Your Space Management Platform? Here Are 3 Things to Consider
If you’ve ever thought, Maybe I should switch my space management platform…—this episode is for you. Your space management software is the backbone of your coworking business. It handles bookings, invoicing, door access, reporting—basically, everything that keeps your space running smoothly. But what happens when it’s not running smoothly? Before you hit the eject button and sign up for the latest and greatest platform, let’s talk about what’s really involved in switching. Because spoiler alert: It’s not just a quick flip of a switch. In this episode, I cover: ✅ How to decide if switching is actually worth it—or if you’re just experiencing software envy ✅ The painful parts of migrating to a new system (including the fact that your members will have to re-enter their credit cards—yep, all of them) ✅ The importance of choosing a platform that will grow with you—not just one that solves today’s problems ✅ Why building your own platform is probably not the answer (trust me, it’s a massive undertaking) ✅ Why none of these platforms have a real CRM—and what you need to do about it Plus, I’ll share the #1 thing operators forget to ask about their new platform—and why it can make or break your experience. Thinking about switching platforms? Listen in before you make the move! Resources Mentioned in this Episode: **GCUC discount code: EVERYGCUC for 20% off >> Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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376. The Revenue Risks of Not Updating Your Google Business Profile for Your Coworking Space
01/29/2025
376. The Revenue Risks of Not Updating Your Google Business Profile for Your Coworking Space
Your Google Business Profile is more than just a listing—it’s the front door to your coworking space online. And if it’s not up to date, you’re missing out on members. In this episode, we’re diving deep into why your profile matters, how Google ranks coworking spaces, and what you can do right now to increase your visibility and bookings. We cover: Why your Google Business Profile is the top of your coworking sales funnel How fresh reviews can push you ahead of the competition The must-have details that make or break your listing The Google Review Challenge—why it’s time to automate the process Pro tips for keeping your profile active, engaging, and optimized for conversions If you’re ready to bring in more members without increasing your ad spend, this episode is a must-listen. Everything Coworking Featured Resources: **GCUC discount code: EVERYGCUC for 20% off >> 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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375. Therapy Meets Coworking: Laura Spiller, PhD, on Creating PractiSage, a Collective for Mental Health Professionals
01/15/2025
375. Therapy Meets Coworking: Laura Spiller, PhD, on Creating PractiSage, a Collective for Mental Health Professionals
Starting a private practice is hard. Doing it alone? Even harder. That’s why Laura Spiller, PhD, founder of Practice Age Therapist Collective, created a shared workspace that supports therapists in their entrepreneurial journeys. Laura shares her story of launching a coworking space designed specifically for mental health professionals, the lessons she’s learned, and the community she’s building in Houston. In this episode, we talk about: How Laura’s experience as a relationship therapist led her to entrepreneurship. Why shared workspace is the future for therapists balancing in-person and virtual practices. The unique needs of therapists and how Laura designed her space to meet them. Building an online community alongside a physical space for deeper connections and support. Lessons learned from navigating leasing, marketing, and launching a hyperlocal niche space. Laura’s story will inspire you to think creatively about building community and sustainable business models. Resources Mentioned in this Episode: **GCUC discount code: EVERYGCUC for 20% off >> Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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374. Creating Coworking Magic in a University Town: Amanda Findlay’s Vision for Matchbox Studios
01/10/2025
374. Creating Coworking Magic in a University Town: Amanda Findlay’s Vision for Matchbox Studios
In this episode, Jamie talks with Amanda Findlay, Executive Director at Matchbox Studios in Lafayette, Indiana, about leading a coworking space that is more than just a place to work. Matchbox Studios thrives as a nonprofit organization, blending coworking, innovation, and community-building in a town with a population of just 70,000. Amanda shares how their unique approach has fostered a loyal and diverse membership base while supporting local economic development. We talk about: How Matchbox Studios evolved into a thriving nonprofit coworking space. Why their model focuses on community and shared spaces rather than private offices. Strategies for engaging local HR departments to attract and retain talent. The value of offering unique resources like a makerspace and acceleration programs. How Matchbox Studios keeps their mission-driven business sustainable. This episode is packed with inspiration and actionable insights for anyone interested in coworking, community building, or nonprofit innovation. Don't miss Amanda’s story of growth and impact at Matchbox Studios Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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373. Building Global Community: Inside Emanuele Sisti’s Innovation Campus Journey
12/25/2024
373. Building Global Community: Inside Emanuele Sisti’s Innovation Campus Journey
In this episode, Jamie is joined by Emanuele Sisti, founder of Innovation Campus, a coworking brand with locations in Spain and Italy. Emanuele shares his inspiring transition from engineering to entrepreneurship and his journey to create vibrant coworking spaces tailored for international communities. With an emphasis on connection, design, and adaptability, Innovation Campus thrives in competitive markets while fostering a global community. In this episode, we cover: How Emanuele’s engineering background shaped his approach to launching Innovation Campus. The unique challenges and opportunities of serving expats in coworking spaces. Balancing growth and consolidation while maintaining community-focused values. The competitive coworking landscape in Spain and strategies for standing out. Creative partnerships and expanding into new markets on a budget. Emanuele’s story is a must-listen for anyone looking to grow their coworking space or gain inspiration for building a global community! Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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372. 4 Ways to Build a Stronger Coworking Space Team in 2025
12/18/2024
372. 4 Ways to Build a Stronger Coworking Space Team in 2025
Are your community managers ready to help your coworking space accomplish goals with less friction in 2025? In this episode, we’re diving into the four key strategies to align, empower, and strengthen your team for success. 🎯 Here’s what we cover: 1️⃣ Setting Inspiring, Actionable Goals: Learn how to break big-picture objectives into meaningful, measurable steps your team can rally around. 2️⃣ Fostering Accountability Without Micromanaging: Discover the secret to building trust and encouraging ownership in your team’s day-to-day work. 3️⃣ Investing in Training & Development: Why ongoing education and mentorship are critical to boosting confidence and performance. 4️⃣ Encouraging Peer Engagement: Simple ways to foster connection and collaboration within your team to boost morale and productivity. Whether you’re focused on increasing member retention, closing more tours, or creating a culture of accountability, these strategies will help your team hit their goals faster—and with less friction. Resources Mentioned in this Episode: Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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371. How Tamara Payne Has Built a Community-Focused AND Profitable Coworking Space That Runs Without Her
12/05/2024
371. How Tamara Payne Has Built a Community-Focused AND Profitable Coworking Space That Runs Without Her
Tamara Payne is a multi-passionate, human-centered entrepreneur and a master connector...it makes sense that she ended up in coworking! Tamara owns Ensemble Coworking, along with a coaching business. This episode is full of gold nuggets on how she structures a team that allows her to work on the business, not in it, and how she has created a profitable business that is still community-first (check out her Google reviews!) In this episode, Tamara shares: The transition from a marketing business to launching a coworking space in Fort Worth and the challenges she faced. Why a strong, community-focused culture is at the heart of Ensemble Coworking's success and how it impacts member retention. The role of a visionary and integrator in a coworking business partnership and how to work through early-stage challenges. How they leveraged organic marketing and word-of-mouth to grow their business and build a loyal community. Insight into their diverse revenue streams, including meeting room rentals, virtual memberships, and dedicated desk options. Tamara’s journey proves that, with the right mindset and a community-first approach, a coworking space can thrive. Resources Mentioned in this Episode: - Join us! Everything Coworking Featured Resources: 3 Behind-the-Scenes Secrets to Opening a Coworking Space
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