410. The Day Pass Experience: A Checklist for Turning Drop-Ins into Long-Term Members
Release Date: 12/24/2025
421. The Lead Follow Up System Every Coworking Space Needs to Fill Faster
Everything Coworking
You don’t have a lead problem. You have a follow-up problem. Leads are coming in. Marketing is working. But deals aren’t closing at the rate they should be and the issue is almost always the system behind the leads. In this solo episode, Jamie breaks down where coworking sales funnels tend to fall apart and how to fix them. You’ll learn: Why leads get stuck in your CRM and never convert Where follow-up typically breaks down (especially mid-funnel) How inconsistent systems cost you real revenue The four essentials for optimizing your sales process If your “needs follow up” column is...
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420. How One Coworking Space Hit an 80% Tour Show Rate (And the Tech Behind It)
Everything Coworking
What happens when a coworking operator gets completely fed up with their tech stack… and decides to build their own solution? That’s exactly what Dan Wesson and Chelle Peterson did. Dan and Chelle are the co-founders of The Post Workspace and CoLevel, and I’ve known them since they went through Coworking Startup School back in 2018. It has been so fun to watch their journey from launching their space in Tucson to building a platform that’s now helping operators all over the world. They didn’t set out to create software. They just wanted to run a better coworking space. But after...
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419. How to Use AI in Your Coworking Space Without Losing the Human Touch
Everything Coworking
What if AI didn’t replace your community manager… but actually made them better at their job? That’s exactly what Courtney Schwartz is doing at FireWorks Coworking—and it’s such a refreshing take on a topic that can feel overwhelming (or even a little threatening) in our industry. Courtney is deeply passionate about people, community, and creating meaningful connections. And instead of letting AI take over, she’s using it to take admin work off her plate so she can spend more time doing what actually matters inside her space. In this episode, we cover: How Courtney uses AI to...
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418. Yardi's Peter Kolaczynski shares Coworking Growth Data Drivers
Everything Coworking
Most people don’t spend 13 years quietly building one of the most comprehensive datasets in commercial real estate. But that’s exactly what Peter Kolaczynski has been doing at Yardi. In this episode, Jamie sits down with Peter Kolaczynski, Associate Director of Yardi, to unpack what’s really happening beneath the surface of the coworking and office markets. And this one gets… data-heavy in the best way. We get into: Why coworking is still only ~2.3% of total office space—and why that number could 5x How Yardi tracks over 80,000 office buildings and what that unlocks for the industry...
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417. How Glen Hicks Built a Self-Serve Coworking Space (and Runs It From 3 Hours Away)
Everything Coworking
What if you built a coworking space… designed so you barely had to be there? That’s exactly what Glen Hicks did. After 27 years in IT leadership and a life-changing heart attack at 34, Glen completely rethought how he worked. Instead of jumping into another executive role, he became what he calls a “digital independent.” But he couldn’t find a workspace that actually fit the way he wanted to work. So he built USTATION — a beautifully designed, mostly self-serve workspace in New Brunswick that runs with almost no staff (and Glen lives three hours away). In this episode we talk...
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416. Flexibility with Boundaries: Nicole Antolino on the Real Role of a Community Manager
Everything Coworking
What if the secret to running a thriving coworking space isn’t fancy software or a massive team… but one incredibly grounded, genuinely caring community manager? I finally got to sit down with Nicole Antolino, Community Manager at Fireworks Coworking in Marietta, Georgia and this conversation was long overdue. Nicole has been part of our Community Manager University program since 2022 and I’ve watched her grow into one of those rare unicorn operators who can truly do it all. She talked about the real balancing act of this role. When to extend flexibility and when to hold the line....
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415. 6 Things Coworking Space Owners Are Underspending On
Everything Coworking
What's worse than overspending on things that don't deliver ROI? Underinvesting in the areas that actually make or break your business. This week, Jamie flips last week's episode on its head and tackles the critical areas where coworking operators consistently underspend—and pay the price in lost revenue, lower margins, and frustrated members. From soundproofing decisions during construction to the size of your private offices, Jamie breaks down the build-out choices that seem expensive upfront but deliver massive ROI over time. She explains why an 80-square-foot office will always...
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414. 4 Things Coworking Space Owners Are Overspending On
Everything Coworking
What happens when good intentions meet bad ROI? This week, Jamie tackles the spending decisions that quietly drain coworking operators' margins—and shares what to do instead. Fresh from working with clients who are making these exact mistakes, Jamie breaks down the four most common areas where operators overspend: marketing agencies that don't understand local business, IT retainers that sit unused, social media managers in markets where Instagram doesn't drive leads, and $20,000 custom websites that look beautiful but don't convert. This episode is direct, practical, and yes—a little...
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413. Is "Community Manager" the Right Title for the Person Running Your Coworking Space?
Everything Coworking
This week, Jamie Russo tackles a slightly uncomfortable question—especially for someone who runs a program called Community Manager University. But if you're struggling to find quality candidates when you post that job title, this episode might change how you think about recruiting. Here's the problem: the community manager title anchors candidates on member interaction and engagement. But the actual job? It's pipeline management, CRM updates, billing follow-up, vendor coordination, office turnovers, social media, sales tours, and—oh yeah—also community building. When you hire someone...
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412. Should You Answer When IWG Calls? What Landlords Need to Know About Regus Partnership Deals
Everything Coworking
IWG (the parent company of Regus) just cold called you about turning your office building into a coworking space—and you have no idea how to evaluate their offer. This week, Jamie Russo breaks down exactly what landlords and building owners need to know before signing a management agreement with IWG, Regus, or any other operator offering a partnership model. Spoiler: they're not calling because your building is special. They're calling because you own a building. And that distinction matters—a lot. Jamie walks through the IWG partnership model, why they're pursuing landlords so...
info_outlineWhat happens when a coworking expert walks into a national coworking brand as a day pass user—and the experience falls flat?
This week, Jamie shares her recent day pass experience and turns it into a practical checklist for operators who want to treat every day passer like a potential long-term member (because they might be).
It's the holiday season, which means travelers are staying with family, needing to get work done, and looking for a place to escape for the day. Day passers might be transient—or they might become your next member, referral source, or meeting room regular. But if your onboarding process is clunky, your team isn't asking questions, and nobody offers a tour, you're leaving money (and relationships) on the table.
Jamie walks through exactly what went wrong in her experience and what should have happened instead—from the moment she walked in the door to the moment she left without anyone noticing.
We talk about:
- Why signage, parking info, and wifi instructions should be crystal clear on your website
- The Shop app effect: why consumers expect frictionless checkout (and how Flexspace.ai makes this possible)
- Why your day pass booking process should never require 20 minutes and multiple steps
- The power of a simple tour—even if someone's rushing to a call
- How to read the room and offer help without being pushy
- Why introducing day passers to members creates instant belonging
- The one question your team should always ask: "Has this person been here before?"
- How to use your CRM to track referral potential and pain points
- Why seasonal offers and meeting room packages are perfect day pass conversion tools
- The Enneagram lens: why some people want to be seen and others want to be left alone
- Designing your space so people have to pass the front desk (and why that matters)
If you've been treating day passes as transient revenue instead of relationship opportunities, this episode will shift how you think about every single person who walks through your door.
Resources Mentioned in this Podcast:
The Revenue Playbook (Operator Membership)
Everything Coworking Featured Resources:
Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space