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“Extraordinary Levels of Specificity”

Everything They Know

Release Date: 02/25/2020

"have you ever heard of a penny strike?"

Everything They Know

There will be time to organize, to fight back, to feel secure in the knowledge that your data, the information that represents your life and your loves and your thoughts and feelings, is not commoditized and weaponized. 

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"We can find anybody within three square meters"

Everything They Know

We’ve given the algorithms control, and every day we give them more. In the name of more efficient solutions, more efficient uses of our time, more productivity, more shareholder value, our humanity has been forced to squeeze itself into these narrow pathways of digital interaction. 

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"This Will Change Everything"

Everything They Know

As the Coronavirus has upended every aspect of life as we know it, and the world already seems a little darker, it felt untimely to release an episode about a dark, dystopian tech-reliant future. Instead, I decided to have a special conversation with one of our previous guests, and friend of the podcast, Judy Estrin, about how Covid-19 is deepening our reliance on technology, and what might emerge when all this is over.

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"Is Twitter the same as what you do?"

Everything They Know

In previous episodes we’ve looked at this issue of tech dominance from several angles. We’ve seen how they gather data, what they can do with it, how they make money from it, and how social media allows them to muddy the water and shape the narrative. You may have asked yourself along the way, “how can they do this? Why doesn’t the government do anything about it?” 

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"I sold. I'm out. I don't want anyone to remember I was doing that."

Everything They Know

In the preparation for this episode, I asked a colleague for an introduction to a friend of his who I wanted to interview for this podcast, a former senior executive at a social media company. 

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“How much do they really know?” show art “How much do they really know?”

Everything They Know

We hear “data breach” or “data leak” or “they’re gathering our data” and don’t stop to consider what that really means. We’ve accepted that there’s nothing really we can do about it anyway, so why fuss? 

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“Extraordinary Levels of Specificity” show art “Extraordinary Levels of Specificity”

Everything They Know

We seem to have collectively accepted that we’re going to keep playing this rigged game of data harvesting because the playing of the game itself placates us, giving us just enough of that beautiful dopamine-serotonin-oxytocin combo to get us to keep pulling the lever on the slot machine. 

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“All Your Data Are Belong To Us”  show art “All Your Data Are Belong To Us”

Everything They Know

This episode, I sat down with Tim Shea, a data scientist with a political background, to understand what it actually means when we say “they’re taking our data.” Then, I flew out to D.C. to speak to Bryan Lane, a data expert and senior government official, to learn more about how data is captured and indexed, and to start to hear about how it’s being used against our interests. 

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“While We Were Looking Over There” show art “While We Were Looking Over There”

Everything They Know

With modern smartphones, we have more technology in our pocket than what NASA had to send humans to the moon. We have more information at the tip of our fingers than all the libraries of the ancient world. We can make a few taps and gestures and food or drugs or people show up to where we are. 

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“Don’t Be Evil” show art “Don’t Be Evil”

Everything They Know

Before Big Tech was the bad guy, we all had dreams of a digital utopia brought about by the democratizing power of the Internet.

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We seem to have collectively accepted that we’re going to keep playing this rigged game of data harvesting because the playing of the game itself placates us, giving us just enough of that beautiful dopamine-serotonin-oxytocin combo to get us to keep pulling the lever on the slot machine. 

There are thousands of entities that have thousands of pieces of data about you right now, and that’s just the tip of the iceberg. These same entities are selling that information to advertisers, political campaigns, and government agencies so that they can sell you what they want, make you believe what they want, or make you do what they want. 

So, being the reasonable people that we all are, don’t we want to know the truth about this game? The truth that defines our modern world? 

 

Featured guests this episode:

Judy Estrin is an Internet pioneer, entrepreneur, business executive, and author in the United States. Estrin worked with Vinton Cerf on the Transmission Control Protocol project at Stanford University in the 1970s, often looked at as the project that our modern e-mail emerged from. Estrin is a serial entrepreneur who co-founded eight technology companies. She was the chief technology officer of Cisco Systems from 1998 to 2000.

Estrin served on the boards of FedEx Corporation (1989-2010), Rockwell Automation (1994-1998), Sun Microsystems (1995-2003), as well as the being the first woman to serve on the board of Walt Disney Company, where she served for fifteen years (1998-2014). She served on the advisory boards of Stanford University School of Engineering and the Bio-X interdisciplinary program, and is a member of the University of California President’s Science and Innovation Advisory Board.

Tim Shea is the founder and CEO of Latticework Insights

Eric Sapp has managed successful democracy-building and advocacy campaigns on issues ranging from international peacekeeping, human rights, counterterrorism, and foreign assistance to domestic campaigns for pollution control, hunger alleviation, supporting veterans, and protecting victims of terrorism.  

Through these efforts, his team developed one of the largest voter response databases and most sophisticated digital advertising platforms in the country, which they transformed into a Public Benefit Corporation, Public Democracy.

Sarah Miller is Executive Director of the American Economic Liberties Project and formerly the Deputy Director of the Open Markets Institute.

Eric Yang is the Founder and Executive Director at Junto. Junto is a new breed of social media founded in the spirit of authenticity, with the goal of rebalancing our relationship with technology and inspiring agency, privacy, and free expression