Part 2: Big Business lessons from this year w/ Sarah & Colin Boyd
Release Date: 12/10/2024
From $75 Photo Sessions to a Million Dollar Coaching Empire w/ Sarah Petty
Expert Edge Podcast
What if scaling your business had less to do with your pricing… and more to do with your positioning? In this episode of the Expert Edge, Colin sits down with Sarah Petty—founder of the Photography Business Institute and creator of a wildly successful photography coaching program—to unpack how she went from charging $75 per session to building a multi-million dollar boutique coaching business with a 77% renewal rate. You’ll discover: Why niching down is the fastest path to scaling up (even in a saturated market) How Sarah turned a simple coaching program into a full-blown...
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Inside the Mind of a Multi-Millionaire (Who Started $120K In Debt) w/ Janine Mix
Expert Edge Podcast
What does it really take to go from six figures in debt to running a multi-million dollar business—without selling your soul, skipping meals, or pretending your life is a highlight reel? In this episode of the Expert Edge, Colin sits down with retail strategist and powerhouse entrepreneur Janine Mix to unpack the real, raw, and surprisingly hilarious journey from financial rock bottom to unstoppable success. This isn't fluff or “just believe in yourself” advice. Janine shares the exact mental, strategic, and emotional shifts that helped her rewrite her money story. You’ll learn: Why...
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What No One Tells You About Facebook Ads in 2025 w/ Daniel Schlenger
Expert Edge Podcast
If you’ve ever run a Facebook ad that flopped—or avoided ads altogether because they feel like a black hole of wasted money—this episode is for you. In this conversation, Colin sits down with his in-house marketing manager and paid traffic strategist, Daniel Schlenger, to pull back the curtain on what’s actually working with Facebook and Instagram ads in 2025. With over a thousand campaigns under his belt and millions in ad spend managed, Daniel shares the practical, battle-tested tactics that coaches and course creators need to know right now. You’ll learn: Why static images and...
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4 Shifts to Make a Dead Offer Sell Again
Expert Edge Podcast
If your offer used to sell like hotcakes but now it’s just… sitting there, this episode is for you. In this solo session, Colin breaks down the four core shifts you need to breathe life back into an offer that’s stopped converting. Whether your sales have slowed, plateaued, or flatlined completely, the problem usually isn’t the product—it’s how you’re positioning and presenting it. You’ll learn: Why “nice-to-have” offers kill momentum—and how to reposition your product around a problem people need solved now. How to simplify your promise so it lands instantly (and why...
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How Avoiding AI Is Silently Destroying Your Business w/ Billy Sticker
Expert Edge Podcast
If AI still feels like a novelty or a “nice-to-have”… this episode is your wake-up call. In this Expert Edge episode, Colin sits down with Billy Sticker—a multi-7-figure entrepreneur who’s helped generate over $450 million for his clients—to break down how not using AI is quietly sabotaging your time, team, and bottom line. You’ll learn: How to use AI tools like ElevenLabs and Claude to clone your voice, repurpose content, and automate busywork without losing authenticity. Why most entrepreneurs are working way too hard—and how to build systems that scale, using tech...
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The Truth About Why Coaches Are Failing on Instagram - And How To Fix It w/ Brock Johnson
Expert Edge Podcast
If your Reels are tanking, your growth is crawling, and your strategy is still stuck in 2021… you’re not alone. Most coaches and creators are making a handful of simple—but costly—mistakes that are crushing their Instagram performance and leaving money on the table. In this episode of the Expert Edge, Colin sits down with Instagram growth expert and co-founder of InstaclubHub, Brock Johnson, to unpack what’s actually working right now on the platform—and what’s flat-out killing your growth. With over 700K followers and a multi-7-figure business built on Instagram, Brock brings...
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The Truth About Why Most Expert Businesses Fail (And How To Be Wildly Profitable) w/ Jon Acampora & Colin Boyd
Expert Edge Podcast
What if the secret to a thriving expert business isn’t going viral, launching fast, or reinventing your offer every quarter—but building something that’s simple, steady, and built to last? In this episode, Colin sits down with Jon Acampora, founder of Excel Campus, who quietly built a 7-figure business teaching (yes) Microsoft Excel. Together, they unpack the overlooked strategies that fuel long-term growth—without burnout, complicated tech, or constant reinvention. You’ll learn why slow growth is often smarter growth, how Jon uses YouTube and evergreen webinars to generate daily...
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Access More Confidence and Certainty When You Speak On Stage
Expert Edge Podcast
Does the thought of public speaking leave you with sweaty palms and a racing heart? In this episode, Colin breaks down the psychology behind speaking anxiety and reveals five powerful strategies that transformed him from a nervous presenter into someone who genuinely looks forward to speaking opportunities—strategies that have directly contributed to millions in revenue. You'll discover why focusing on helping others instantly dissolves fear, how to make any presentation feel like a natural conversation, and the mindset shift that helped Colin confidently speak to 5,500 people at his first...
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Overcoming Subtle Self-Sabotage Patterns with Julia Kristina
Expert Edge Podcast
What if your biggest obstacle to success… was you? In this episode, I’m joined by therapist and coach Julia Kristina to unpack the sneaky, subtle ways high performers sabotage themselves — even when things are going well. If you’ve ever found yourself procrastinating, overthinking, or shrinking back just as momentum starts to build, you’re not alone. Julia shares a refreshing, practical perspective on how to break these patterns and create real inner safety so your success doesn’t feel like something you have to survive. Here’s what we dive into: Why high achievers...
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Managing Stress While Being a Highly Sensitive Entrepreneur w/ Sarah Boyd
Expert Edge Podcast
Are you a highly sensitive entrepreneur who feels EVERYTHING deeply? If so, you're not alone. Many coaches, course creators, and online business owners have a unique ability to connect, create, and serve at a deep level—but this often comes with a downside: stress, overwhelm, and burnout. In this episode, I sit down with my wife, Sarah Boyd, to discuss how highly sensitive entrepreneurs can manage stress, protect their energy, and build a thriving business without burning out. Sarah, a leadership coach and author of Turn Down the Noise, shares research-backed strategies designed to help you...
info_outlineAs promised, here is part 2 of the big business lessons we learned after reflecting back on 2024. While part 1 covered the first 3 lessons, part 2 dives deep into the final 6 lessons we learned. We cover topics that are responsible for up to 50% of our business to how to make sure your business and you are growing WITH your partner/spouse so that there are no unnecessary conflicts that might hinder your and your business’ growth. Make sure you tune into this one as we jump immediately into Lesson 4.
Pre-order Sarah’s new book “Turn Down The Noise” with special limited bonuses:
https://sarahboyd.co/turn-down-the-noise
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https://www.conversionstoryformula.com
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For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode245
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/
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