Expert Edge Podcast
The Experts Edge Podcast is where experts come to command the stage, position themselves as authorities, and scale their business up. Join host Colin Boyd, as he discusses influence, persuasion, and communication with the industry's leading experts. Are you ready to increase your influence and leverage your passion into a successful business? You're in the right place.
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3 Beliefs For Adding Big Revenue This New Year
12/30/2025
3 Beliefs For Adding Big Revenue This New Year
What if the income ceiling in your business has less to do with strategy and everything to do with what you believe is possible for yourself? In this episode of The Expert Edge, I share a moment that quietly changed everything for me. At the time, I was doing around $110- $120K a year in my coaching business and felt constantly frustrated. Not because I was failing but because I knew people making five times that, and deep down, I believed I was just as capable. That tension led to a realization that stung a little… and then unlocked a completely new level of growth. Your income is a reflection of the value you believe you’re bringing and the version of yourself you’re willing to let the world see. This isn’t a tactical episode about funnels, fonts, or posting more content. It’s a reflective conversation about the internal beliefs that quietly cap your income, shape your confidence, and determine how big you’re willing to play. In this episode, I walk you through three belief shifts that helped me grow from six figures into multi-seven figures and that may be exactly what you need as you step into the new year: • Why it must feel safe to become a bigger version of yourself • How taking back control changes everything (even when life gets chaotic) • Why every problem in your business is actually pointing to profit This is the kind of episode you’ll want to listen to on a walk, a drive, or when you’ve got space to really think. If you’ve felt like you’re close to the next level - but something keeps holding you back - this conversation will help you name it and move through it. Resources mentioned in the episode: If you’re a coach, consultant, or expert already doing $10K+ months and want a clear roadmap to scaling toward $100K months and beyond, I break it all down in my Million Dollar Year Workshop. Register here: Share your feedback for future episodes: Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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Creating A Personal Brand That Stands The Test Of Time
12/23/2025
Creating A Personal Brand That Stands The Test Of Time
Most people think building a personal brand is about better content, sharper hooks, or posting more consistently. That’s part of it - but it’s not the reason some brands last while others fade the second the algorithm changes. In this episode of The Expert Edge, I break down what actually creates a personal brand that compounds over time - especially in a world where AI can generate content, copy, and strategies in seconds. You’ll hear why presence beats polish, why clarity beats creativity, and why trust is the real currency behind every enduring brand. Inside this episode, I unpack: Why being known for one clear thing matters more than doing everything well How consistency and care create a moat around your business The overlooked reason visibility (yes, volume) still matters even when your message is strong This isn’t an episode about chasing trends or gaming platforms. It’s about building something that still works five, ten, even twenty years from now. If you want clients who trust you before they ever speak to you and a brand that grows even when you’re not pushing - this conversation will change how you think about personal branding forever. Share your feedback for future episodes: Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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Using The "4 Birds System" To Grow Your Coaching Business w/ Merrick Rosenberg
12/16/2025
Using The "4 Birds System" To Grow Your Coaching Business w/ Merrick Rosenberg
Most coaches think their biggest challenge is messaging, funnels, pricing, or niching… But more often than not? It’s communication. In this week’s episode of The Expert Edge, I sit down with Merrick Rosenberg - author, speaker, and the creator of the 4 Birds System, a personality framework used by major organizations around the world. And trust me: once you understand these “birds,” you’ll never look at coaching, selling, or even your spouse the same way again. We break down the four bird types - Eagle, Parrot, Dove, and Owl - and how each one buys, learns, communicates, and responds to coaching. If you’ve ever had a client who overwhelmed you with details, ghosted you when it got emotional, or bulldozed through every call… you’re going to feel very seen. Inside the episode, you’ll learn: Why some clients light up your coaching calls and others drain the life out of you. How to adjust your delivery on the spot to create instant connection and trust. The personality types that make buying decisions fast… and the ones who need a completely different approach. How to use the 4 Birds System to write better copy, close more sales, and run smoother group programs. Whether you’re coaching, presenting, or simply trying to understand the humans living in your house, this system will make your life easier—and your business more profitable. Listen now to transform how you communicate forever. Take Merrick’s free DISC personality test: Learn more about the 4 Birds training and tools: Merrick’s Books: The Chameleon Which Bird Are You? (Both available at the links above.) If you want to coach better, sell better, and understand people at a whole new level, this episode is for you. Share your feedback for future episodes: Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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10 Biggest Lessons From 2025 (Part 2) w/ Sarah & Colin Boyd
12/09/2025
10 Biggest Lessons From 2025 (Part 2) w/ Sarah & Colin Boyd
In Part 2 of our annual reflection series, Colin and Sarah Boyd take you behind the scenes of their real, unfiltered year - one filled with cross-country moves, business pivots, health challenges, parenting wins (and fails), and the hard-earned lessons that shaped it all. This episode is a must-listen if you want to grow your business without burning out your nervous system. Together, Colin and Sarah unpack the 10 biggest insights they gained this year - around leadership, relationships, resilience, teamwork, identity, and what it truly takes to stay grounded while scaling. You’ll hear: Why trust has become the new currency online The hidden shift happening in the coaching + course industry How to build credibility when your audience is overwhelmed and skeptical The surprising reason high-touch is outperforming high-tech How to lead your team (and your home) during chaotic seasons The difference between needing a new strategy… and needing rest How to get your life back on track when everything feels like “too much” It’s honest. It’s practical. It’s vulnerable. And it might be the perspective shift you need before stepping into a new year. Share your feedback for future episodes: Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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10 Biggest Lessons From 2025 (Part 1) w/ Sarah & Colin Boyd
12/02/2025
10 Biggest Lessons From 2025 (Part 1) w/ Sarah & Colin Boyd
Most business owners move from one year to the next like they’re jumping between moving trains - no pause, no reflection, no integration. But if there was ever a year that deserved a real look under the hood, it’s this one. In this episode, Sarah and I sit down for our annual “State of the Union” conversation. A candid, honest, sometimes vulnerable breakdown of what actually happened this year behind the scenes. The wins, the losses, the lessons, the surprises, the stuff that stretched us… and the stuff that steadied us. You’ll hear: • The patterns we noticed across hundreds of clients that point to a major shift happening in the expert industry. • The identity work we relied on personally to navigate uncertainty, pressure, and unexpected curveballs. • The mindset traps that quietly drained our momentum and the small internal tweaks that changed everything. • Why reflection is one of the most strategic (and underrated) tools for growth… and how to do it without judgment. • The questions we’re asking ourselves to set up 2026 with more clarity, alignment, and grounded confidence. This isn’t a highlight reel. It’s the real reel. If you want to start 2026 from a place of intention-not panic, pressure, or “new year, new panic buying”-this episode will give you the perspective and practices to do exactly that. Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram: Give Colin some feedback about the podcast here:
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Reaching Financial Freedom While Building a Coaching Business w/ Justin Donald
11/25/2025
Reaching Financial Freedom While Building a Coaching Business w/ Justin Donald
What if the entire point of building a coaching or course business wasn’t to work harder, scale faster, or stuff more clients into your calendar… …but to buy back your time and design a life you actually want to live? In this episode of the Expert Edge, Colin sits down with Justin Donald, author of The Lifestyle Investor and the guy people call the “Warren Buffett of passive income,” to talk about the uncommon path to financial freedom as a coach or entrepreneur. Justin breaks down how he went from grinding nonstop to creating a portfolio of simple, low-risk investments that allowed him to retire in his thirties and how YOU can start thinking the same way, even if you’re not an “investor type.” Inside the episode, you’ll learn: Why most entrepreneurs accidentally build themselves into a job (and how to reverse it fast). The simple rule Justin uses to evaluate every single investment opportunity, so he doesn’t waste time or lose money. How to create leverage inside your business so it becomes an asset… not another obligation. Why freedom is built by design, not by income level (you don’t need millions to start). The mindset shift that changes everything once you see your business as one part of a bigger wealth-building system. If you’re tired of hustling your way to burnout, or you’ve realized your “freedom business” isn’t giving you much freedom, this episode will completely reshape how you think about your time, money, and long-term strategy. Listen now and learn how to build a business that funds your life, without consuming it. Download the Marriage & Family Planning Day PDF: The Lifestyle Investor Book: Justin Donald Website: The Lifestyle Investor Podcast: Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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When Your Mess Becomes Your Market: Turning Neurodivergence into a Superpower w/ Emily Hamblin
11/18/2025
When Your Mess Becomes Your Market: Turning Neurodivergence into a Superpower w/ Emily Hamblin
What if the very things you think disqualify you from success - the overwhelm, the distraction, the sensitivity, the “I swear I’m smart but my brain won’t sit still” moments are actually signs of a brilliant, high-capacity entrepreneurial mind? In this powerful and refreshingly honest episode, I sit down with Emily Hamblin - certified/experienced teacher, trauma-informed coach, and expert at helping “neuro-spicy” entrepreneurs understand how their minds really work. This is not your typical mindset conversation. It’s raw, grounding, empowering and will help you finally make sense of why you operate the way you do. Inside the episode, we unpack: Why high achievers feel broken even though nothing is actually wrong The real reason traditional productivity hacks fail for neurodivergent entrepreneurs How nervous system patterns shape your business behavior (and how to shift them) Why your “too much” or “too sensitive” might actually be your business advantage How to build a business that supports your brain, not fights it If you've ever felt misunderstood, overwhelmed, or like success requires you to “fix” parts of yourself… this conversation will feel like a deep exhale. Emily gives language to things most entrepreneurs feel but can’t articulate and offers practical, compassionate tools to help you create success your way. Learn more about Emily’s work and resources: Emily’s Instagram: Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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The Truth Behind Selling From Stage: What It Really Takes
11/11/2025
The Truth Behind Selling From Stage: What It Really Takes
Everyone talks about “selling from stage” like it’s some mysterious superpower… But the truth is, it’s not about being the loudest or flashiest speaker-it’s about connection. In this episode, Colin pulls back the curtain on what it really takes to convert from stage (or webinar) without feeling pushy, salesy, or scripted. He shares his hard-earned lessons from hundreds of live and virtual presentations - including what most coaches and course creators get wrong, and how to fix it fast. You’ll learn: Why your slides aren’t selling (and what actually does) The 3 levels of audience trust you must build before making an offer How to design a “broken-tooth” offer people can’t ignore Why speaking with conviction converts better than any tactic ever will If you want to create a presentation that doesn’t just inspire applause but drives sales and long-term clients, this is the episode to listen to. Listen now and get instant access to Colin’s free “Sell From Stage” masterclass at 👉 Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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The #1 Tool I Used During a Down Market To Save and Scale My Business
11/04/2025
The #1 Tool I Used During a Down Market To Save and Scale My Business
When the economy dips, most business owners panic. I want to show you how to not just survive a down market, how to scale through it. In this episode, you'll discover the single most powerful tool that helped me grow my coaching business when others were shrinking: speaking. You’ll discover how one well-crafted presentation can attract clients, create authority, and generate sales on repeat without relying on algorithms, ad spend, or endless launches. You’ll learn: Why speaking is the fastest path to trust and sales (especially in tough markets) The 3 shifts that turn your presentation from informative to irresistible How to leverage one talk across stages, webinars, and events for predictable growth If you want to recession-proof your business and scale without the burnout, this episode will show you exactly how. Listen now and get instant access to Colin’s free “Sell From Stage” masterclass at 👉 Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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NEW BOOK RELEASE: The Behind-The-Scenes On How To Write A Book On Your Expertise
10/28/2025
NEW BOOK RELEASE: The Behind-The-Scenes On How To Write A Book On Your Expertise
Writing a book isn’t about having perfect grammar or a fancy publisher, it’s about having a message worth sharing. In this episode, I pull back the curtain on what it really takes to turn your expertise into a published book. From the three failed attempts I made before finishing One Presentation Away, to the accountability and structure that finally made it happen. You’ll get the behind-the-scenes look at the messy, meaningful process of bringing a book to life. You’ll learn: Why accountability (not inspiration) is the key to finishing what you start. How to turn years of experience into a clear, structured message that resonates. The mindset shifts that move you from “aspiring author” to published thought leader. If you’ve ever felt like you have a message inside you that needs to be shared, this episode will give you the clarity, confidence, and next steps to make it happen. Grab your copy of One Presentation Away NOW at Whether you're pivoting, scaling, or simply pausing to reflect this one’s for you. Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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How to Choose the Right “Stage” to Scale Your Business
10/21/2025
How to Choose the Right “Stage” to Scale Your Business
Not all “stages” are created equal and choosing the right one can completely change your business growth trajectory. In this episode of The Expert Edge, I break down how to decide which type of “stage” will help you grow faster whether that’s webinars, workshops, podcasts, or full-blown live events. You’ll learn how to find the sweet spot between your skill set, your audience, and your business model so that every time you speak, you create connection, credibility, and conversions. Here’s what we dive into: The 3 Superpowers that every stage offers (and how to use them to your advantage) How to know when it’s time to move from virtual stages to live, in-person events Why your “first stage” might be smaller than you think - and that’s a good thing My favorite stage formats for new vs. established coaches and course creators If you’ve ever wondered how to grow your audience and income without adding more complexity, this episode will show you how to use the right stage to amplify your message and multiply your results. You can also pre-order Colin’s new book One Presentation Away at - and when you order in bulk, you’ll get access to exclusive bonuses, including a 1:1 strategy session with Colin’s head coach and the Nail Your Niche masterclass. [Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind. Check out the details here: Whether you're pivoting, scaling, or simply pausing to reflect this one’s for you. PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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How to Overcome the Fear of Public Speaking (Forever!)
10/14/2025
How to Overcome the Fear of Public Speaking (Forever!)
Most people think the fear of public speaking means you’re not cut out for it. But that couldn’t be further from the truth. In this episode of The Expert Edge, Colin gets real about one of the most universal fears out there - speaking in front of people. Whether it’s a live audience, a Zoom room, or a podcast mic, that nervous energy you feel before sharing your message isn’t a flaw - it’s a signal. Colin shares personal stories (including a shaky Bible reading in front of his classmates at 13) and practical strategies for turning fear into focus so you can show up with confidence and presence every time you speak. You’ll learn: Why focusing on service dissolves fear - and how shifting attention from yourself to your audience instantly builds confidence. How to be truly present - the simple grounding practice Colin uses to stay calm and connected on stage. The one question that rewires your brain mid-panic - transforming anxiety into energy that drives performance instead of derailing it. If you’ve ever dreamed of commanding a stage or delivering your message with clarity and conviction - but your nerves keep hijacking the mic - this episode will help you finally take your power back. You can also pre-order Colin’s new book One Presentation Away at - and when you order in bulk, you’ll get access to exclusive bonuses, including a 1:1 strategy session with Colin’s head coach and the Nail Your Niche masterclass. [Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind. Check out the details here: Whether you're pivoting, scaling, or simply pausing to reflect this one’s for you. PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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Hardwire Your Brain For Success w/ Dr. Shannon Irvine
10/07/2025
Hardwire Your Brain For Success w/ Dr. Shannon Irvine
What if the biggest thing holding you back in business isn’t your funnel, your offer, or even your strategy …but your brain? In this episode of The Expert Edge, I sit down with Dr. Shannon Irvine - entrepreneur, neuroscientist, coach, and author of the brand-new book The 67 Day Year. Shannon has helped thousands of business owners rewire their thinking so success isn’t just possible - it’s inevitable. We dive into: Why your brain is wired for safety, not success - and how to flip the switch so growth feels natural instead of threatening. How to identify and break subconscious “brake pedal” beliefs (like “I’m not enough” or “No one will buy this”) that stall your momentum. The priming process elite athletes use to train their brains for performance—and how you can apply it to launches, sales calls, and big stages. Shannon also unpacks her Mind Matrix tool and shares why rewiring your brain is the fastest way to unlock higher income, influence, and impact - without burning out or adding 27 new strategies to your plate. If you’ve ever felt like you’re doing everything “right” and still not getting the results you want, this episode will show you what’s really going on under the hood - and how to change it. Grab Shannon’s new book The 67 Day Year at . When you do, you’ll get free access to the audiobook and a workbook to help you implement the process step by step. [Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind. Check out the details here: Whether you're pivoting, scaling, or simply pausing to reflect this one’s for you. PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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Niching, Memberships, and Scaling w/ Valerie Feghali
09/30/2025
Niching, Memberships, and Scaling w/ Valerie Feghali
Most coaches and course creators think they have a traffic problem… But what they really have is a model problem. In this episode of The Expert Edge, I sit down with Valerie Feghali, founder of Wellness Pro Creative, who went from physical therapist to running a thriving membership with thousands of paying subscribers. We unpack: How niching down (to a “scary specific” audience) allowed Valerie to scale faster and attract higher-quality buyers. Why memberships are one of the most predictable ways to build recurring revenue without burning out creating endless new content. The simple paid ads funnel that pays for itself while warming up buyers for your higher-ticket programs. If you’ve ever wondered whether you should niche tighter, start a membership, or simplify your business model so it works without you glued to your laptop 24/7, this episode is for you. Listen now and discover how to turn your offer into a scalable, recurring-revenue machine. Check out Valerie's website here: [Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind. Check out the details here: Whether you're pivoting, scaling, or simply pausing to reflect this one’s for you. PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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Unlock More Client Flow With Conversion Events
09/23/2025
Unlock More Client Flow With Conversion Events
If your launches feel like you’re throwing spaghetti at the wall (and praying something sticks), this episode is going to be a game-changer. In this week’s Expert Edge, I unpack the invisible strategy behind every thriving expert business; conversion events. These are the moments where your audience moves from “just watching” to “I’m in.” You’ll discover: Why most experts are skipping the single biggest driver of sales (and how to fix it fast). The simple tweak that turns a quiet list into a conversion machine without adding more content. How to use conversion events to stack momentum so your business doesn’t just get a quick cash bump, but builds consistent revenue month after month. Whether you run live webinars, challenges, in-person events, or just send a killer email series, this episode will help you stop relying on random bursts of inspiration and start creating intentional conversion moments that turn leads into loyal clients. Listen now and unlock more flow (and sales) in your business. [Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind. Check out the details here: Whether you're pivoting, scaling, or simply pausing to reflect this one’s for you. PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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The Scaling Ladder
09/16/2025
The Scaling Ladder
Most coaches think scaling is about finding the perfect funnel, running the right ads, or tweaking their webinar script until it’s flawless. But here’s the truth: growing to a million isn’t about hacks, it's about climbing the right ladder, one phase at a time. In this episode of The Expert Edge, I break down the Million Dollar Scaling Ladder the exact journey I took from 120 hours of free coaching to running a multi-seven-figure business (without burning out). You’ll learn: The four distinct phases of business growth and what to focus on at each one so you don’t waste time or stall out. When to hire your first team member (and when to stop doing everything yourself). The identity shift you must make to break through the $500K–$1M ceiling and step into true CEO leadership. If you’ve been hustling to grow but feel like you’re spinning your wheels or stuck at the same revenue level, this episode will show you what’s missing and how to climb to the next step without skipping the ones that matter most. Listen now and discover how to make your next presentation not just good but magnetic. [Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind. Check out the details here: Whether you're pivoting, scaling, or simply pausing to reflect this one’s for you. PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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The Million Dollar Leap
09/09/2025
The Million Dollar Leap
What actually creates million-dollar growth? In this episode, Colin reveals the invisible shift that happens before the revenue spikes. It’s not a funnel tweak or a flashy new strategy—it’s an identity-level change. You’ll discover the key mindset pivots that separate entrepreneurs who stay stuck from those who scale. Whether you’re aiming for your first 6-figures or stepping into 7-figure territory, this short solo episode will help you see what needs to shift in you before it can shift in your business. Inside, you’ll learn: Why doing more won’t scale your business (and what will) The power of moving from operator to true owner How your internal identity shapes your external results If you’re ready to make your next leap, this episode is your starting point. [Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind. Check out the details here: Whether you're pivoting, scaling, or simply pausing to reflect this one’s for you. PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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I didn't see this coming! Personal update
09/02/2025
I didn't see this coming! Personal update
In this vulnerable solo episode, Colin opens up about a personal shift he hasn’t shared publicly to this point. If you’re a coach or course creator feeling pulled in a new direction or even just questioning what’s next this episode will speak to you. Colin unpacks the internal shifts that often precede external growth, and the invisible strategies that are just as important as your marketing tactics. You’ll hear how he’s adjusting in real-time and what it means to lead with alignment rather than hustle. This is an episode about growth, identity, and listening to the whispers before they become wake-up calls. [Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind. Check out the details here: Whether you're pivoting, scaling, or simply pausing to reflect this one’s for you. PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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The One Conversion Strategy All Coaches & Creatives Need
08/19/2025
The One Conversion Strategy All Coaches & Creatives Need
If you had to rebuild your business from scratch… what’s the one strategy you’d keep? For Colin, it’s simple: a high-converting presentation. In this solo episode, Colin breaks down the most powerful and underrated marketing asset a coach or course creator can have and why most people are using it wrong. Whether you're launching a new offer, running webinars, or speaking from stage, this episode will help you turn your presentation into a true conversion machine. You’ll learn: Why using your course content in your presentation is killing your sales How to build your list by presenting, not waiting until you have one Why you don’t need confidence to get started you need a framework If you want your next webinar, workshop, or virtual talk to move people to action (and not just applause), this episode is your roadmap. PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram: Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels
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How To Create Bigger Stage Presence
08/12/2025
How To Create Bigger Stage Presence
Want to sell more from stage before you even start speaking? In this episode of the Expert Edge, I break down the invisible (but powerful) element behind high-converting presentations: stage presence. Whether you’re speaking live or virtually, your ability to hold attention and build trust starts before your first slide. It’s not just about having a polished deck or a strong pitch, it's about the energy, confidence, and clarity you bring into the room. Here’s what we cover: How to use The Emotional Calibration Technique to go from squirrel brain to fully present in under 60 seconds Why intentional silence is one of your most persuasive tools How body language, tone, and pacing instantly shift audience trust If you’ve ever watched someone totally captivate a room and wondered, “How do they do that?” This episode unpacks the how, the why, and the actionable tools to help you do the same. PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram: Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels
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How To Thrive In A Challenging Market
08/05/2025
How To Thrive In A Challenging Market
When the market feels shaky, most coaches and course creators do one of two things: Panic. Or pause everything. But neither one actually helps you grow. In this episode of the Expert Edge, Colin breaks down three practical, battle-tested strategies that will help you stay clear, confident, and profitable—even when the economy’s wobbly and your launch starts looking like a ghost town. You’ll learn: Why your beliefs about the market might be costing you more than the market itself. How to elevate your audience and attract higher-level clients (even now). The real reason your offer isn’t converting—and how to make it actually irresistible. This episode isn’t about fear tactics or false hype. It’s about leading yourself (and your business) wisely, especially when things feel uncertain. If you’ve been feeling stuck, spinning, or low-key stressed—this episode will give you the reset you didn’t know you needed. PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram: Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels
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3 Ways to Make Cash by Thursday
07/29/2025
3 Ways to Make Cash by Thursday
If you’ve ever opened your bank account on a Monday and felt that “uh-oh” tingle in your spine, you’re not alone. In this episode of the Expert Edge, I’m breaking down 3 real strategies I’ve used (personally and with clients) to generate fast cash in just a few days. These are not fluffy mindset tips. They’re revenue-producing plays for when you need results now. You’ll learn: How to switch out of “busywork mode” and into sales mode The easiest group to sell to (and how to do it ethically and quickly) Why scrappy > shiny when you need revenue this week Whether you’re in a dry season or just want to flex your income muscle, this episode will help you close the gap between “I need sales” and “I just made $3K.” PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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The Invisible Strategy That Converts Clients
07/22/2025
The Invisible Strategy That Converts Clients
Most coaches think that if they just dial in their funnel, optimize their email sequence, or finally crack the perfect ad—they’ll start converting more clients. But here’s the truth: it’s not just about tactics. It’s about the transfer of belief. In this episode of the Expert Edge, I dive deep into the invisible strategy that underpins every high-converting sales experience—and most people don’t even know they’re doing it wrong. You’ll learn: Why belief is more powerful than persuasion—and how to transfer it. How to show up with authority without being salesy or pushy. The subtle shifts that get potential clients saying “yes” before you even make the offer. Whether you're selling on a webinar, in a DM, or from a stage, this episode will help you close more clients—by focusing on what they actually need to believe to buy. PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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Avoid These 5 Toxic Thoughts As A Coach
07/15/2025
Avoid These 5 Toxic Thoughts As A Coach
You don’t need more funnels, more content, or another “10K in 10 Days” webinar. You need to stop thinking thoughts that sound smart… but are quietly sabotaging your business. In this episode of the Expert Edge, I’m breaking down the 5 most common toxic thoughts I’ve seen in the coaching and course creator world. These are the sneaky ones. The ones that hide under the mask of “responsibility” and “logic”... but slowly chip away at your momentum, your confidence, and your income. Here’s the thing: If you don’t learn how to spot them, you’ll keep spinning in circles—wondering why your “proven” strategies aren’t working anymore. But once you become aware of them, everything changes. I’ll walk you through: Why one “harmless” belief might be costing you hundreds of clients The difference between smart growth and disguised self-sabotage The mindset shift that separates stuck coaches from the 7-figure ones This one’s practical, honest, and might sting a little in the best way. Listen in now—and free yourself from the thoughts that have been holding you back (without you even realizing it). PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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Nervous System Of Success
07/08/2025
Nervous System Of Success
If strategy was the whole answer, we’d all be millionaires by now. But if you’ve ever had a “successful” launch and still felt anxious… ...or watched your Stripe account grow while your confidence still lacked… There’s something deeper going on. In this episode of the Expert Edge, I’m pulling back the curtain on a conversation we all need to have—but most people avoid: your nervous system. Because here’s the truth: You don’t just build a business with strategy—you build it with your state. And if your nervous system is stuck in stress, fear, or fight-or-flight mode... it doesn’t matter how good your funnels are. You’ll keep self-sabotaging your growth. In this solo episode, I’m breaking down how I’ve personally rewired my own nervous system for success—and how I coach my students through the same process. You’ll learn: Why high performance often hides chronic stress How to identify nervous system dysregulation in your business The #1 somatic shift I made to finally feel safe hitting 6 and 7-figure months And how to lead from calm, power, and presence—no matter what’s happening externally This episode is vulnerable, practical, and probably the missing piece you didn’t know you needed. If you’ve been stuck at a plateau—or pushing so hard you’re burning out—this one’s for you. PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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The 5 Coaching Questions That Will Get You Out of Fear and Into Power
07/01/2025
The 5 Coaching Questions That Will Get You Out of Fear and Into Power
Ever felt stuck, spiraling, or just plain panicked in your business? You're not alone. In fact, fear is a frequent visitor at every stage of growth—whether you're launching your first offer or scaling past seven figures. In this episode of the Expert Edge, I break down the five coaching questions I personally use (and teach my clients) to shift from fear into focus, from overwhelm into clarity, and from spinning your wheels into real momentum. You’ll learn: Why your brain defaults to disempowering questions—and how to override it. The exact reframe that helps you uncover opportunity in the middle of chaos. How to use “certainty-based thinking” to make bold decisions that align with your future self. Whether you’re leading clients through emotional blocks or navigating your own, these five questions will become your go-to toolset for turning stuckness into strategy. PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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The Identity Shift That Unlocks Consistent $100K Months
06/24/2025
The Identity Shift That Unlocks Consistent $100K Months
Most people think scaling to $100K months is about better ads, more traffic, or a shinier funnel. But after working with thousands of coaches and course creators, I can tell you—it’s not just strategy. It’s identity. In this solo episode of the Expert Edge, I walk you through the five powerful inner shifts that I had to make (and that my most successful students also made) to step into consistent $100K months. You’ll learn: Why your beliefs are often your biggest bottleneck—and how to change them. How your environment silently reinforces your income ceiling. What high-level entrepreneurs focus on that most people ignore completely. The mindset shift that separates “busy” entrepreneurs from wildly profitable ones. Why clarity on who you are is more valuable than any marketing hack. If you’re feeling stuck at your current income level and sense that it’s not about the tactics, this episode will meet you where you’re at—and show you what’s actually required to go to the next level. Preorder my book One Presentation Away here: Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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My 5 Favorite Ways to Use AI As A Coach And Course Creator
06/17/2025
My 5 Favorite Ways to Use AI As A Coach And Course Creator
If it ever feels like you’re doing 17 different jobs just to run your business… you probably are. And here’s the truth: most of those jobs can (and should) be automated with AI. In this episode of the Expert Edge, I’m sharing the 5 most effective ways I’m using AI right now in my coaching business. These aren’t theories or tools I “might try someday”—this is what’s actually working today to save time, generate content faster, and keep me focused on the stuff that really moves the needle. Here’s what I break down in this episode: How I use AI to plan and build coaching programs faster (and with more clarity) The tool that turns my voice into a week’s worth of content The prompt framework I personally use to get better results from ChatGPT How I’m creating visuals, slides, and marketing assets in minutes—not hours Why my emails and sales pages still sound like me (even when AI writes the first draft) If you’ve been watching AI from the sidelines or you’ve dabbled but haven’t gone all in, this episode will help you finally put it to work in a way that feels natural (and actually fun). Resources I Mentioned: - Try Wispr Flow here: - Preorder my new book One Presentation Away (and get my pre-stage ritual PDF as a bonus): A few specific times during the year, I open up Sell From Stage Academy for new members, and we are currently open right now, but we close today at 5pm Pacific. This is the most generous offer we've ever made, and it includes access to new AI tools, live coaching with me and my team, and so much more. If you've been on the fence about joining the Academy, now is the time to do it Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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From $75 Photo Sessions to a Million Dollar Coaching Empire w/ Sarah Petty
06/10/2025
From $75 Photo Sessions to a Million Dollar Coaching Empire w/ Sarah Petty
What if scaling your business had less to do with your pricing… and more to do with your positioning? In this episode of the Expert Edge, Colin sits down with Sarah Petty—founder of the Photography Business Institute and creator of a wildly successful photography coaching program—to unpack how she went from charging $75 per session to building a multi-million dollar boutique coaching business with a 77% renewal rate. You’ll discover: Why niching down is the fastest path to scaling up (even in a saturated market) How Sarah turned a simple coaching program into a full-blown CULTure—with pins, swag, and sky-high retention. The belief that nearly cost her everything—and how she reframed it to unlock massive growth. This is the perfect episode for coaches and course creators who feel stuck, stretched thin, or afraid to charge what they’re worth. Sarah’s story is proof that it’s possible to scale with simplicity, soul, and style. 👉 Learn more about Sarah’s work at 👉 Follow Sarah on Instagram: @sarah.petty A few specific times during the year, I open up Sell From Stage Academy for new members, and we are currently open right now, but only for the next few days. This is the most generous offer we've ever made, and it includes access to new AI tools, live coaching with me and my team, and so much more. If you've been on the fence about joining the Academy, now is the time to do it. Discover how to authentically connect with your audience & fill your programs with a Conversion Story. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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Inside the Mind of a Multi-Millionaire (Who Started $120K In Debt) w/ Janine Mix
06/03/2025
Inside the Mind of a Multi-Millionaire (Who Started $120K In Debt) w/ Janine Mix
What does it really take to go from six figures in debt to running a multi-million dollar business—without selling your soul, skipping meals, or pretending your life is a highlight reel? In this episode of the Expert Edge, Colin sits down with retail strategist and powerhouse entrepreneur Janine Mix to unpack the real, raw, and surprisingly hilarious journey from financial rock bottom to unstoppable success. This isn't fluff or “just believe in yourself” advice. Janine shares the exact mental, strategic, and emotional shifts that helped her rewrite her money story. You’ll learn: Why most broke mindsets don’t get solved by making more money. How to stop “building” and start selling (without needing a perfect funnel or 100k followers). The unexpected key to staying grounded when your business starts to scale. If you’ve ever questioned whether you’re too late, too stuck, or too far behind, this conversation will show you what’s possible—and how to take the first real step forward. 👉 Grab Janine’s Book: 👉 Follow Janine on Instagram: Discover how to authentically connect with your audience & fill your programs with a Conversion Story. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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