Expert Edge Podcast
The Experts Edge Podcast is where experts come to command the stage, position themselves as authorities, and scale their business up. Join host Colin Boyd, as he discusses influence, persuasion, and communication with the industry's leading experts. Are you ready to increase your influence and leverage your passion into a successful business? You're in the right place.
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Helping Women Get Paid What They Are Worth w/ Richa Bansal
05/05/2026
Helping Women Get Paid What They Are Worth w/ Richa Bansal
This week in the podcast, we interviewed the exceptional career coach and advisor Richa Bansal from Pink Careers. "I am lucky to have this job." That sentence just cost you $50,000. Maybe more. Here's what most coaches miss: the same mindset that keeps corporate professionals undervaluing themselves is the exact same mindset that keeps you undercharging for your programs. You think "I'm lucky they want to work with me" instead of "they're lucky to work with me." You put potential clients on a pedestal. You make yourself feel small. You negotiate from scarcity instead of abundance. And then you wonder why you can't charge what you're worth. In this episode of The Expert Edge, I sit down with Richa Bansal, founder of Pink Careers, who's built a seven-figure business teaching women how to step into leadership roles and get paid what they're worth. Richa breaks down the exact mindset shifts that unlock everything from career moves to sales conversations to scaling your business. We talk about why mindset is a strategy (not just a nice-to-have), how to fight for the prospect instead of just closing the sale, and what it takes to scale past seven figures when you've been a successful solopreneur with great margins. What you'll learn: → The biggest mindset shift: From "I'm lucky to have this" to "They're lucky to have me" (and how this shift changes everything from negotiations to pricing) → Why mindset is a strategy - You can't tactics your way out of believing you're not good enough → Richa's sales philosophy: Fight for the prospect's future, not just for the sale (when you care more about transformation than commission, sales becomes service) → How to scale past seven figures without losing profit margins or service quality (and why growth means letting go of control) → Why women (and many coaches) put clients on a pedestal and make themselves feel small (and how that creates imposter syndrome) → The continuum from passive to arrogant (and why women almost never overshoot into arrogance when making this shift) Links Richa refers to on the episode: Her Career Masterclass link: Connect directly with Richa on LinkedIn: Real insights from the episode: How Richa went from senior leadership at Amazon to building Pink Careers and crossing seven figures Why she was almost always the only woman in leadership roles (oil and gas, Amazon's operational leadership) The mission to help one million women step into leadership roles and close the gender gap in the C-suite Why "always be the buyer" is one of the most powerful sales mindsets you can adopt How Richa runs the largest women's leadership program across the federal government of Canada The tactical, no-fluff approach that gets clients 30%, 40%, sometimes 50% pay increases Why your internal purpose shifts once you cross a certain revenue threshold Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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The Message Your Body Is Sending You - Dr Jin Ong
04/28/2026
The Message Your Body Is Sending You - Dr Jin Ong
You know that thing you've been ignoring? That business move you keep putting off because it doesn't make logical sense? That pivot your gut keeps nudging you toward but your brain keeps talking you out of? Your intuition has been whispering. Then speaking. Now it's probably yelling. In this episode of The Expert Edge, I sit down with Dr. Jin Ong, an osteopath, acupuncturist, and herbalist who got a crystal-clear message from her intuition: "You can intuitively see the emotions stuck in people's bodies. You need to speak the truth to it." Her logical brain kicked in. "What will people think? This isn't in my scope of practice." So she parked it. Meditated. Had a baby. Kept doing the "safe" thing. Eventually, she realized the only thing she hadn't tried was actually doing what her intuition told her to do. So she moved countries, drained her bank account, stepped into the unknown, and built exactly what her intuition told her to build. Her five-year vision happened in 18 months. We dive deep into the cost of ignoring your intuition, why emotional work isn't just about feeling better, and how processing suppressed emotions can unlock everything from physical healing to business breakthroughs. What you'll learn: → Your body is trying to tell you something - Jin tried pills, supplements, diet control, emotional therapies. Nothing worked until she stopped fixing externally and started listening → Emotional work creates space for courage - How Jin's emotional work gave her the courage to leave her job, move countries with a 20-month-old, and step into the unknown → You can't process your deepest emotions alone - Why navigating emotional work solo means you'll only work on the easy stuff, not what actually moves you forward → Pain is the gateway to liberation - How Jin's clients come wanting their pain to go away and end up with expanded lives, better relationships, business opportunities, and money flow Real insights from the episode: Why Jin's body forced her into her gift through skin conditions, autoimmune issues, and constant sickness How suppressed emotions can bring up uncomfortable physical releases (and why that's actually your body feeling safe) Why Jin works with people with chronic health conditions, cancer, autoimmune disease, and fertility issues at an emotional level How Jin went from osteopath running clinics to helping people manifest incredible lives through emotional processing The difference between fixing things externally vs listening to what your body is actually trying to say Why ignoring your intuition shows up as stalled revenue, drained energy, or feeling off track If you resonated with Jin's work and want to go deeper, check out her book Healing Beyond the Diagnosis. It's available on Amazon (ebook and paperback) or download chapter 3 for free at She also has an available on her website. The book includes 13 transformational client stories (real names, real results) showing how pain became the gateway to liberation. Interested in working with me directly to scale your Expert business? That's exactly what we do inside ELITE. Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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3 Secrets To Market Leadership
04/21/2026
3 Secrets To Market Leadership
Van Halen demanded only blue M&Ms in their green room. Everyone thought they were being divas. They weren't. It was a test. If the concert promoter couldn't get the M&Ms right, they probably didn't read the part of the contract about pyrotechnics and stage rigging either. Blue M&Ms = we read the contract = you're probably not going to die on stage tonight. That's what standards look like when you're a market leader. In this episode of The Expert Edge, I break down why most coaches think they have a marketing problem when they actually have a leadership problem. You think you need better Facebook ads, more followers, or the perfect Instagram bio. But here's the truth: the reason you don't have 50,000 people on your email list isn't because you haven't figured out the funnel. It's because you haven't decided to be a leader of 50,000 conversations every single week. I share the 3 secrets to becoming a market leader - the courageous decisions, elevated standards, and amplified authenticity that separate people who ride comfortably in the middle of the pack from those who pull out front and feel the wind, grit, and resistance. What you'll learn: → Secret 1: Take courageous action - Focus on opportunity cost, not absolute cost (what does NOT taking action cost you?) → Secret 2: Lift your standards to the next level - What are your blue M&Ms? (the small indicators of excellence) → Secret 3: Amplify who you are even more - Play the whole keyboard, not just middle C (bring out all the authentic parts of you) → Secret 4: Decide you're a leader before you feel like one - Leadership doesn't happen TO you, you decide it first → Why the peloton metaphor explains everything about market leadership → How one client went from cupcake company employee to six figures in 2-3 months (and what she did differently) Real insights from the episode: Why leadership is you amplified, not you in a suit being stifled and professional The moment Colin sat in a room with 4-5 market leaders and decided "I'm going to be a leader of market leaders" Why going pro doesn't mean hiring a massive team - it means deciding what you'll show up for consistently How Colin has delivered 317 podcast episodes and only missed 1-2 weeks in four years (that's a standard) Why market leaders don't wait for the invitation - they send it The difference between absolute cost and opportunity cost (and why market leaders focus on the latter) Interested in working with me directly to scale your Expert business? That's exactly what we do inside ELITE. Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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How to Build A Highly Valuable Network
04/14/2026
How to Build A Highly Valuable Network
"Colin, how did you get connected to these big names you’ve collaborated and worked this? People like Amy Porterfield, Jenna Kutcher, Anthony O'Neal and Carrie Green?" Here's the honest answer nobody wants to hear: I paid to be in the same room as them. Not like... I didn't bribe anyone. I paid to be in masterminds, programs, and conferences where these people were. Then I didn't act like a fan. I acted like a peer. In this episode of The Expert Edge, I break down how to build a highly valuable network without being creepy, needy, or manipulative. More than 50% of my business success has come from relationships and friendships I've intentionally built in this industry - and I'm sharing exactly how I did it. I walk through the mindset shifts, tactical strategies, and energy you need to bring when networking. This isn't about manipulation or playing games. It's about deciding that building relationships is important, investing to be in the right rooms, and showing up from a place of abundance instead of scarcity. What you'll learn: → Why you need to pay to be in the room (and why almost every major relationship requires investment) → How to come from abundance instead of scarcity (people can smell neediness from a mile away) → The 60-day check-in system: How to stay connected without being weird (Instagram, WhatsApp, Voxer, then text) → The hallway hack: Where the most influential people hang out during conference sessions (spoiler: not in their seats) → Why showing up as a fan kills your chance of becoming a peer or partner → The law of reciprocity: How having a podcast (or platform) creates natural collaboration opportunities → How to transition from "person at the event" to "person they text when they're in town" Real insights from the episode: Why conferences should be 80% about meeting people and 20% about content How to reach out to people in paid programs you're already in (the 15-minute catch-up framework) Why market value and personal value are different (and how to leverage both) The Instagram to WhatsApp to text progression for building relationship intimacy Why starting a podcast was less about building an audience and more about having a platform to offer value to people Colin wanted relationships with Interested in working with me directly to scale your Expert business? That's exactly what we do inside ELITE. If you're interested in finding out more information and applying. Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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Nailing Your Niche
04/07/2026
Nailing Your Niche
I was terrified to niche down. Genuinely terrified. I thought if I narrowed my focus, I'd miss out on helping so many people. So I stayed broad. "I help people with leadership and career advancement and life coaching and business coaching and high performance and..." You know what happened? Nothing. Crickets. Then I niched down on teaching coaches how to sell from stage. One specific thing. One specific person. One specific problem. My business tripled. In this episode of The Expert Edge, I break down the Niche Making Model - the exact framework I teach inside our Sell From Stage Elite program to help coaches, course creators, and experts finally get clear on who they serve and what they do. I walk through the four biggest misbeliefs keeping you stuck in "I help everyone" land, why generic messaging attracts zero interest, and how to squeeze your niche tight without accidentally strangling your business. What you'll learn: → The Niche Making Model: Person, Problem, Promise, Mechanism (the four parts of a strong niche) → Misbelief 1: "If I narrow my niche, I'll miss out on potential clients" (this is backwards - here's why) → Misbelief 2: "I can solve so many problems, I don't want to limit myself" (lead with ONE, help with more later) → Misbelief 3: "Narrowing my niche will restrict how much money I can make" (99.9% of the time, going narrow makes you MORE money) → Misbelief 4: "I don't want to choose the wrong niche" (don't marry the niche - date it) → The Niche Narrower Model: How to go from broad-broad to narrow-medium (with real examples) → Why "executive moms" beats "working moms" and "female doctors only" beats "health coaching for women" → The avatar upgrade: Time over money wins every time Real examples from the episode: How one personal trainer niched from "health coaching" to "female doctors only" and his business exploded Why "busy moms growing their career" (broad-broad) becomes "executive moms with kids getting promoted in finance" (narrow-medium) How I went from generic leadership coaching to "get clients every time you speak" and tripled my business Learn more: Interested in learning how to package and sell high-ticket one-on-one offers? Go to to join the wait list for a small group experience Colin is considering creating. Interested in working with me directly to scale your Expert business? That's exactly what we do inside ELITE. If you're interested in finding out more information and applying. Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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How to Actually Use AI in Your Business (Without the BS) w/ Rick Mulready
03/31/2026
How to Actually Use AI in Your Business (Without the BS) w/ Rick Mulready
99% of AI use is making you less efficient, not more. You open ChatGPT and ask "What are some things I can do with AI for my business?" Then you spend three hours going down rabbit holes, testing random prompts, and convincing yourself you're being productive. You're not. You're procrastinating with a fancy tool. In this episode of The Expert Edge, I sit down with Rick Mulready, an AI expert who shut down a million-dollar mastermind three years ago to go all-in on AI for online business owners. Rick breaks down the biggest mistake people make with AI - coming without a use case and asking what's possible instead of solving a specific problem. We talk about why AI without a clear problem to solve is just expensive distraction, the difference between AI assistants (that answer questions) and AI agents (that actually do the work), and how to stop burning time pretending busy work with AI is actual leverage. Rick shares how his wife Amy gets better output from Claude than most developers - just by talking to it like a human and clearly articulating what she wants. He also reveals why most coaching chatbots are useless (just course material dumped into AI) versus ones that actually adapt and coach. You'll discover: Why asking "what can I do with AI?" is the fastest way to waste three hours How to come to AI with a use case and problem instead of exploring possibilities The difference between AI assistants and AI agents - and why agents are where the real business leverage lives How to get amazing AI output without fancy prompts (just clearly articulate what you want) What makes a coaching chatbot actually valuable vs. regurgitating course content This conversation isn't about AI tips and tricks. It's about using AI efficiently - knowing the problem you're solving before you ever open the tool, building systems that do real work instead of just helping you think about work, and avoiding the rabbit holes that make you feel productive while accomplishing nothing. If you've been using AI and feeling like it's not saving you time - or worse, it's creating more work - this episode will show you what you're doing wrong. Connect with Rick Mulready: Mine and Ricks favorite speak to text Ai tool: YouTube Channel: Search "Rick Mulready" for AI use cases specifically for online business owners or Rick's membership community where he built the "Zone of Genius" app - an AI team that handles the 80% work so you can focus on your 20% Learn more: Interested in learning how to package and sell high-ticket one-on-one offers? Go to to join the wait list for a small group experience Colin is considering creating. Interested in working with me directly to scale your Expert business? That's exactly what we do inside ELITE. If you're interested in finding out more information and applying. Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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Psychology of a Personal Brand
03/24/2026
Psychology of a Personal Brand
Your course isn't the problem. Your offer isn't broken. Your pricing isn't off. The problem is simpler - and harder to hear: People don't buy courses. They buy coaches. In this solo episode of The Expert Edge, I break down the psychology of building a personal brand that actually sells. Six months ago, I launched a high-level mastermind. Almost every person who got on a call with me said the same thing: "I'm not here because of the program. I'm here because of you." That was a massive reminder: They don't buy coaching programs. They buy coaches. They don't buy masterminds. They buy coaches. If you've been wondering why your offers aren't selling, it's probably not the offer. It's how you're perceived through the sales process. You are the product. And if you don't realize that, you're missing something huge when it comes to running a coaching business. I walk through four core principles of building a personal brand that attracts people to YOU, not just your stuff: Amplify your quirks - Why vanilla doesn't sell and how to become a purple cow instead of a brown one Take a stand on a value - What you stand FOR and what you stand AGAINST (and why people pop when they do this) Elevate your aesthetics - Why fonts have feelings, blue sky makes videos pop, and cohesive branding matters more than you think Build credibility that stacks - From personal results to character endorsements to celebrity testimonials This episode isn't about creating a fake persona or manufacturing authenticity. It's about understanding that in the expert industry, people buy coaches, not courses. Your quirks, your values, your aesthetics, your credibility - that's what makes people want to work with YOU. The course is just the vehicle. You're the engine. If your offers have been sitting there not selling and you keep thinking it's a positioning problem or a pricing problem... it's probably a personal brand problem. Learn more: Interested in learning how to package and sell high-ticket one-on-one offers? Go to to join the wait list for a small group experience Colin is considering creating. Interested in working with me directly to scale your Expert business? That's exactly what we do inside ELITE. If you're interested in finding out more information and applying. Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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Selling High Ticket 1-1 Stuff
03/17/2026
Selling High Ticket 1-1 Stuff
The coaching industry loves to tell you to stop doing one-on-one work. Scale up. Build leverage. Get out of trading time for money. And they're right. Sort of. But here's what they're not telling you: dismissing high-ticket one-on-one completely is leaving $300K-$400K on the table while simultaneously losing your edge in understanding what your market actually needs. In this solo episode of The Expert Edge, I break down why I've had one-on-one clients for 17 straight years - and why I made $400,000 last year working with just three people at a time. Not three hundred. Not thirty. Three. This isn't about abandoning scalable offers or building your entire business on one-on-one coaching. It's about understanding that in a world where AI is making information feel commoditized, your personhood is becoming more valuable, not less. Companies are already creating tiered customer service where you pay extra just to talk to a real human instead of a bot. I walk through the five key principles of selling high-ticket one-on-one: Why one-on-one keeps you sharp and makes everything else you create better (courses, content, group offers) How AI is making human interaction, accountability, and community premium-priced services Why you must charge for the result, not the hour (and how to position transformation over time) The "fruit salad vs. apple" packaging strategy that lets you charge $5K-$10K+ instead of pricing per session How to create scarcity, authority, and resistance so clients audition to work with you (not the other way around) This episode isn't about going back to only doing one-on-one. It's about adding a high-value engine to your business that keeps you connected to your market, generates significant revenue, and requires almost no infrastructure. If you've been told one-on-one isn't scalable or isn't worth your time, this conversation will show you what you've been missing. Learn more: Interested in learning how to package and sell high-ticket one-on-one offers? Go to to join the wait list for a small group experience Colin is considering creating. Interested in working with me directly to scale your Expert business? That's exactly what we do inside ELITE. If you're interested in finding out more information and applying. Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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The 4 Patterns Of Growth
03/10/2026
The 4 Patterns Of Growth
You know how to create success. You're already doing it in at least one area of your life. The question isn't whether you can build mastery - it's why you're not applying it everywhere. In this solo episode of The Expert Edge, I break down a four-level framework that shows you exactly where you're running mastery patterns and where you're running dabbling patterns. This is a life coaching model I learned 18 years ago that I recently shared with my Inner Circle clients (experts doing $300K+/year) and my Elite coaching group - and it's one of the most powerful growth models I've ever come across. Most experts have mastery patterns running in one area and dabbling patterns destroying another. Crushing it in business, health is a disaster. Amazing relationship, business is stalled. Built a beautiful family, bank account is embarrassing. And the wild part? The same framework that creates success in one area works in every other area. You just have to apply it. You'll discover: Why comfort doesn't create comfort - and how being comfortable with discomfort is the real unlock The exact pattern that separates mastery from dabbling (and how to shift from one to the other) Why you end up in Level Four when you keep choosing Level Three escapes How to identify which areas of your life are running mastery vs. dabbling patterns Why the people at the highest levels are willing to do what's uncomfortable to create what they actually want This episode isn't about learning something new. It's about recognizing the patterns you're already running and deciding which ones you want to keep. If you're not creating the results you want in an area of your life, you're probably running a dabbling pattern there. Time to shift it. Interested in working with me directly to scale your Expert business? That's exactly what we do inside ELITE. If you're interested in finding out more information and applying. Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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Secrets Behind Profitable Paid Traffic w/ Kerry Egeler
03/03/2026
Secrets Behind Profitable Paid Traffic w/ Kerry Egeler
Month one looks great. Month two looks even better. Then month three hits and your revenue drops by 60%. What just happened? Your organic audience ran out of people. That's what happened. In this episode of The Expert Edge, I sit down with Kerry Egeler, a veteran in the expert space who's been running paid ads for nearly a decade across e-commerce and coaching businesses. Kerry breaks down the hard truth most coaches don't want to hear: you can't scale a business on organic content alone. You're capped by how much you can create and how much the algorithm decides to show it. We talk about when to actually start running paid ads (hint: not on day one), why cold traffic becomes your biggest asset over time, and how to handle the inevitable haters that show up when you start paying for attention. Kerry also shares why some of the most successful experts watch their webinar get attended three times before someone buys - and why that's not a problem, it's the strategy. You'll discover: Why you need proof before you add paid ads (and what "proof" actually means) How cold traffic compounds into warm audiences that eventually convert—and why most people quit too early Why your organic audience can't keep up with your revenue goals (it's just math) The mindset shift from letting data decide vs. letting one angry comment shut you down Why negative comments are actually the cleanest indicator you're reaching new people This episode isn't about abandoning organic content. It's about understanding that hope isn't a growth strategy. If you're doing $5K-$10K/month and wondering how to break through to the next level, this conversation will show you the lever you've been avoiding. If you've been stuck at the same revenue ceiling month after month while the algorithm plays games with your reach... this episode is for you. Connect with Kerry Egeler: Free Strategy Call: Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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How To Activate The Power Of Your Voice w/ Sally Prosser
02/24/2026
How To Activate The Power Of Your Voice w/ Sally Prosser
Many coaches think their speaking problem is about confidence. It's not. You can be confident and still sound disconnected. You can nail every word and still feel like something's missing. Because the real issue isn't what you're saying - it's where you're saying it from. In this episode of The Expert Edge, I sit down with Sally Prosser, voice coach and author of Voice Print, who breaks down why most of us are only accessing about 10% of our vocal power. And no, this isn't about voice exercises or sounding more authoritative. It's about understanding that your voice runs from the soles of your feet to the crown of your head - and most people are stuck living in their throat. Sally shares the difference between speaking with confidence and speaking your truth, why "sounding professional" usually means emotionally disconnected, and how to bring your voice, body, words, and intention into alignment so people actually feel something when you speak. You'll discover: The three vocal zones (head, heart, solar plexus) and why your calls to action aren't landing if you're in the wrong one Why nervous speakers have their feet pointed at the exit and how to ground yourself The science behind humming (it activates your vagus nerve and releases nitric oxide to fight off illness) How authenticity is really just alignment and why most people don't have the vocal mastery to pull it off yet Why vulnerability requires courage, and how climbing "Cringe Mountain" is the only way forward This episode isn't about sounding better. It's about sounding real. And when you finally access the full channel of your voice, you don't just communicate more effectively you connect in a way that moves people. If you've ever felt like something's off when you speak, even though you're saying all the right things… this conversation will show you exactly what it is. Connect with Sally Prosser: Instagram: Website: Book: Voice Print (available on Amazon or at ) Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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Under The Hood Of A $50 Million Coaching Business
02/17/2026
Under The Hood Of A $50 Million Coaching Business
Most coaches get stuck chasing the next strategy, the next funnel, the next offer tweak. But the real constraint isn't what you're selling - it's whether you're solving what your clients actually need. In this episode of The Expert Edge, I sit down with Andrew Stickel, who went from a $10K/month kitchen table dream to running a $50M business serving law firms. And no, it wasn't because he worked harder or got lucky. It was because he asked one question on repeat: "What else do they need?" We break down the psychology of building a business that prints money because you're obsessed with client results, not your own offers. Andrew shares the expensive lessons he learned about first impressions, why being great at sales can actually hide fatal business problems, and how extending your client lifetime value unlocks infinite marketing leverage. You'll discover: Why the first 30 days with a client dictates the entire relationship - and how to get them a win fast The dangerous trap of selling so well that it masks your inability to actually deliver How to increase lifetime value so you can outspend every competitor in your space The copywriting psychology behind stacking irrefutable truths to make everything you say feel credible Why "What's next?" is the most profitable question in business This episode isn't about working harder or building a better mousetrap. It's about understanding that your clients don't want your framework - they want their problem gone. And when you orient everything around that truth, growth becomes inevitable. If you've been grinding on your offers while wondering why your business feels capped… this conversation will show you what you've been missing. Andrew’s links: Website: smbteam.com (his company SMB Team) Email: andy@smbteam.com Instagram: Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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[Case Study] Financial Breakthrough Using Only One Presentation w/ Lindsay Williams
02/10/2026
[Case Study] Financial Breakthrough Using Only One Presentation w/ Lindsay Williams
Most coaches and course creators don’t hit their stride because everything went perfectly. They get there because they stopped trying to do everything… and finally did the right thing. That’s exactly what happened for my student and podcast guest, Lindsay Williams. Before building a $20k/month business, Lindsay faced the same challenges most entrepreneurs do - unclear messaging, too many ideas, and no consistent way to turn attention into revenue. Her real turning point came when she niched down and committed to one thing: using a single, strategic presentation to sell. In this episode, Lindsay breaks down how she simplified her business, followed the Sell From Stage framework, and now drives nearly all of her revenue from one presentation. If you’ve ever felt like you’re working hard but your business isn’t clicking yet, this conversation will hit home. The Sell From Stage Implementation Program is currently open for a limited time. Join here: Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links:
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Overcome the Fear of Visibility
01/27/2026
Overcome the Fear of Visibility
Growing your business isn’t just about better strategies, smarter funnels, or posting more content. At a certain point, the thing holding most experts back isn’t tactical at all - it’s visibility. In this episode of The Expert Edge, I unpack the real reason so many coaches and course creators struggle to be seen, heard, and chosen - even when they know their work actually helps people. And no, it’s not because you’re “bad on camera” or don’t have enough confidence. We talk about why visibility triggers fear at a nervous-system level, how success can feel unsafe when your identity hasn’t caught up to your goals, and why staying hidden often feels more comfortable than growing - until it doesn’t. You’ll discover: Why fear of visibility is really fear of responsibility, judgment, and outgrowing your environment The difference between forcing confidence and building safety in being seen How to expand your capacity for attention, impact, and leadership without burning yourself out This episode isn’t about hyping yourself up or “just being more confident.” It’s about understanding what’s actually happening beneath the surface and how to move forward in a way that feels grounded, sustainable, and aligned. If you’ve ever felt the pull to play bigger… while also feeling the urge to hide when momentum builds - this conversation will help you make sense of that tension and move through it. I'm hosting a new LIVE and authentic workshop series called “Sell From Live & Virtual Stages” Workshop series starting Monday - February 2nd. This FREE LIVE 4 Part Workshop Series Reveals the Proven Framework for Turning Your Presentations Into Clients Everytime - [Without Awkward Pitches & Pressure] Register here: Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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Influencing Humans in an AI Generation
01/20/2026
Influencing Humans in an AI Generation
AI is getting faster, smarter, and more accessible by the day. Content is cheaper. Tactics are everywhere. And “good enough” is now automated. So why does it feel harder than ever to actually influence people? In this episode of The Expert Edge, Colin breaks down what still moves humans in an AI-driven world and why influence today has far less to do with tools, prompts, or platforms… and everything to do with presence, trust, and conviction. This isn’t an episode about fighting AI or avoiding it. It’s about understanding the one thing AI can’t replicate, human influence, and how to lean into it more intentionally as a coach, speaker, or course creator. You’ll discover: Why information no longer creates authority and what replaces it The invisible elements that make people trust, follow, and buy (even when they’ve seen the same ideas before) How to shift from “content creator” to “trusted voice” in a crowded, automated marketplace Why certainty, embodiment, and emotional safety now outperform clever tactics If you’ve felt like your message should be landing… but isn’t converting the way it used to. This episode will help you recalibrate what actually drives influence in this new era. Because in an AI generation, the people who win aren’t the loudest or the most optimized. They’re the most human. I'm hosting a new workshop series called “Sell From Live & Virtual Stages” Workshop series in just a couple of weeks. This FREE LIVE 4 Part Workshop Series Reveals the Proven Framework for Turning Presentations Into Clients - [Without Awkward Pitches, Pressure, or Closing ] Register here: Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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Running Transformational Workshops For Your Clients
01/13/2026
Running Transformational Workshops For Your Clients
Most workshops don’t fail because the content is bad… They fail because nothing actually changes afterward. People leave inspired, take a few notes, and then go right back to doing the exact same things they were doing before. No behavior shift. No momentum. No real results. In this episode of The Expert Edge, I break down what actually makes a workshop transformational instead of just informational - and how you can design experiences that create real breakthroughs for your clients (and make your offers feel like a no-brainer to say yes to). We talk about: Why teaching more doesn’t create more impact - and what does How to structure workshops so people actually implement The simple shifts that turn “nice training” into “I need to work with you” moments How transformational experiences naturally lead into higher-level offers without feeling salesy If you run live events, group programs, masterminds, challenges, or client intensives, this episode will completely change how you think about workshops - and how powerful they can be when designed the right way. This one is especially powerful if you’ve ever felt like you’re giving great content… but not seeing great results on the back end. Listen in and learn how to turn your workshops into the engine that drives client breakthroughs and business growth. Share your feedback for future episodes: Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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Planning For High-Revenue Months
01/06/2026
Planning For High-Revenue Months
Big revenue months shouldn’t feel like a surprise. Yet for most coaches and course creators, they do. One month feels great. The next feels… confusing. And somewhere in between, you’re wondering if you did something wrong or if this is just how business works. In this episode of The Expert Edge, I break down why inconsistent income is almost never a strategy problem and almost always a planning problem. This isn’t about complicated spreadsheets or rigid forecasts. It’s about creating intentional space for high-revenue months before they arrive. You’ll learn: Why most people plan reactively instead of proactively and how that quietly caps their income The simple shifts that allow your nervous system, calendar, and offers to support bigger months How to stop “hoping” for great months and start building toward them on purpose If your income feels unpredictable, stressful, or harder than it needs to be… this episode will help you step back, zoom out, and create clarity around what you actually want your year to look like. Because high-revenue months aren’t magic. They’re planned. Resources mentioned in the episode: If you’re a coach, consultant, or expert already doing $10K+ months and want a clear roadmap to scaling toward $100K months and beyond, I break it all down in my Million Dollar Year Workshop. Register here: Share your feedback for future episodes: Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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3 Beliefs For Adding Big Revenue This New Year
12/30/2025
3 Beliefs For Adding Big Revenue This New Year
What if the income ceiling in your business has less to do with strategy and everything to do with what you believe is possible for yourself? In this episode of The Expert Edge, I share a moment that quietly changed everything for me. At the time, I was doing around $110- $120K a year in my coaching business and felt constantly frustrated. Not because I was failing but because I knew people making five times that, and deep down, I believed I was just as capable. That tension led to a realization that stung a little… and then unlocked a completely new level of growth. Your income is a reflection of the value you believe you’re bringing and the version of yourself you’re willing to let the world see. This isn’t a tactical episode about funnels, fonts, or posting more content. It’s a reflective conversation about the internal beliefs that quietly cap your income, shape your confidence, and determine how big you’re willing to play. In this episode, I walk you through three belief shifts that helped me grow from six figures into multi-seven figures and that may be exactly what you need as you step into the new year: • Why it must feel safe to become a bigger version of yourself • How taking back control changes everything (even when life gets chaotic) • Why every problem in your business is actually pointing to profit This is the kind of episode you’ll want to listen to on a walk, a drive, or when you’ve got space to really think. If you’ve felt like you’re close to the next level - but something keeps holding you back - this conversation will help you name it and move through it. Resources mentioned in the episode: If you’re a coach, consultant, or expert already doing $10K+ months and want a clear roadmap to scaling toward $100K months and beyond, I break it all down in my Million Dollar Year Workshop. Register here: Share your feedback for future episodes: Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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Creating A Personal Brand That Stands The Test Of Time
12/23/2025
Creating A Personal Brand That Stands The Test Of Time
Most people think building a personal brand is about better content, sharper hooks, or posting more consistently. That’s part of it - but it’s not the reason some brands last while others fade the second the algorithm changes. In this episode of The Expert Edge, I break down what actually creates a personal brand that compounds over time - especially in a world where AI can generate content, copy, and strategies in seconds. You’ll hear why presence beats polish, why clarity beats creativity, and why trust is the real currency behind every enduring brand. Inside this episode, I unpack: Why being known for one clear thing matters more than doing everything well How consistency and care create a moat around your business The overlooked reason visibility (yes, volume) still matters even when your message is strong This isn’t an episode about chasing trends or gaming platforms. It’s about building something that still works five, ten, even twenty years from now. If you want clients who trust you before they ever speak to you and a brand that grows even when you’re not pushing - this conversation will change how you think about personal branding forever. Share your feedback for future episodes: Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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Using The "4 Birds System" To Grow Your Coaching Business w/ Merrick Rosenberg
12/16/2025
Using The "4 Birds System" To Grow Your Coaching Business w/ Merrick Rosenberg
Most coaches think their biggest challenge is messaging, funnels, pricing, or niching… But more often than not? It’s communication. In this week’s episode of The Expert Edge, I sit down with Merrick Rosenberg - author, speaker, and the creator of the 4 Birds System, a personality framework used by major organizations around the world. And trust me: once you understand these “birds,” you’ll never look at coaching, selling, or even your spouse the same way again. We break down the four bird types - Eagle, Parrot, Dove, and Owl - and how each one buys, learns, communicates, and responds to coaching. If you’ve ever had a client who overwhelmed you with details, ghosted you when it got emotional, or bulldozed through every call… you’re going to feel very seen. Inside the episode, you’ll learn: Why some clients light up your coaching calls and others drain the life out of you. How to adjust your delivery on the spot to create instant connection and trust. The personality types that make buying decisions fast… and the ones who need a completely different approach. How to use the 4 Birds System to write better copy, close more sales, and run smoother group programs. Whether you’re coaching, presenting, or simply trying to understand the humans living in your house, this system will make your life easier—and your business more profitable. Listen now to transform how you communicate forever. Take Merrick’s free DISC personality test: Learn more about the 4 Birds training and tools: Merrick’s Books: The Chameleon Which Bird Are You? (Both available at the links above.) If you want to coach better, sell better, and understand people at a whole new level, this episode is for you. Share your feedback for future episodes: Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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10 Biggest Lessons From 2025 (Part 2) w/ Sarah & Colin Boyd
12/09/2025
10 Biggest Lessons From 2025 (Part 2) w/ Sarah & Colin Boyd
In Part 2 of our annual reflection series, Colin and Sarah Boyd take you behind the scenes of their real, unfiltered year - one filled with cross-country moves, business pivots, health challenges, parenting wins (and fails), and the hard-earned lessons that shaped it all. This episode is a must-listen if you want to grow your business without burning out your nervous system. Together, Colin and Sarah unpack the 10 biggest insights they gained this year - around leadership, relationships, resilience, teamwork, identity, and what it truly takes to stay grounded while scaling. You’ll hear: Why trust has become the new currency online The hidden shift happening in the coaching + course industry How to build credibility when your audience is overwhelmed and skeptical The surprising reason high-touch is outperforming high-tech How to lead your team (and your home) during chaotic seasons The difference between needing a new strategy… and needing rest How to get your life back on track when everything feels like “too much” It’s honest. It’s practical. It’s vulnerable. And it might be the perspective shift you need before stepping into a new year. Share your feedback for future episodes: Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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10 Biggest Lessons From 2025 (Part 1) w/ Sarah & Colin Boyd
12/02/2025
10 Biggest Lessons From 2025 (Part 1) w/ Sarah & Colin Boyd
Most business owners move from one year to the next like they’re jumping between moving trains - no pause, no reflection, no integration. But if there was ever a year that deserved a real look under the hood, it’s this one. In this episode, Sarah and I sit down for our annual “State of the Union” conversation. A candid, honest, sometimes vulnerable breakdown of what actually happened this year behind the scenes. The wins, the losses, the lessons, the surprises, the stuff that stretched us… and the stuff that steadied us. You’ll hear: • The patterns we noticed across hundreds of clients that point to a major shift happening in the expert industry. • The identity work we relied on personally to navigate uncertainty, pressure, and unexpected curveballs. • The mindset traps that quietly drained our momentum and the small internal tweaks that changed everything. • Why reflection is one of the most strategic (and underrated) tools for growth… and how to do it without judgment. • The questions we’re asking ourselves to set up 2026 with more clarity, alignment, and grounded confidence. This isn’t a highlight reel. It’s the real reel. If you want to start 2026 from a place of intention-not panic, pressure, or “new year, new panic buying”-this episode will give you the perspective and practices to do exactly that. Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram: Give Colin some feedback about the podcast here:
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Reaching Financial Freedom While Building a Coaching Business w/ Justin Donald
11/25/2025
Reaching Financial Freedom While Building a Coaching Business w/ Justin Donald
What if the entire point of building a coaching or course business wasn’t to work harder, scale faster, or stuff more clients into your calendar… …but to buy back your time and design a life you actually want to live? In this episode of the Expert Edge, Colin sits down with Justin Donald, author of The Lifestyle Investor and the guy people call the “Warren Buffett of passive income,” to talk about the uncommon path to financial freedom as a coach or entrepreneur. Justin breaks down how he went from grinding nonstop to creating a portfolio of simple, low-risk investments that allowed him to retire in his thirties and how YOU can start thinking the same way, even if you’re not an “investor type.” Inside the episode, you’ll learn: Why most entrepreneurs accidentally build themselves into a job (and how to reverse it fast). The simple rule Justin uses to evaluate every single investment opportunity, so he doesn’t waste time or lose money. How to create leverage inside your business so it becomes an asset… not another obligation. Why freedom is built by design, not by income level (you don’t need millions to start). The mindset shift that changes everything once you see your business as one part of a bigger wealth-building system. If you’re tired of hustling your way to burnout, or you’ve realized your “freedom business” isn’t giving you much freedom, this episode will completely reshape how you think about your time, money, and long-term strategy. Listen now and learn how to build a business that funds your life, without consuming it. Download the Marriage & Family Planning Day PDF: The Lifestyle Investor Book: Justin Donald Website: The Lifestyle Investor Podcast: Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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When Your Mess Becomes Your Market: Turning Neurodivergence into a Superpower w/ Emily Hamblin
11/18/2025
When Your Mess Becomes Your Market: Turning Neurodivergence into a Superpower w/ Emily Hamblin
What if the very things you think disqualify you from success - the overwhelm, the distraction, the sensitivity, the “I swear I’m smart but my brain won’t sit still” moments are actually signs of a brilliant, high-capacity entrepreneurial mind? In this powerful and refreshingly honest episode, I sit down with Emily Hamblin - certified/experienced teacher, trauma-informed coach, and expert at helping “neuro-spicy” entrepreneurs understand how their minds really work. This is not your typical mindset conversation. It’s raw, grounding, empowering and will help you finally make sense of why you operate the way you do. Inside the episode, we unpack: Why high achievers feel broken even though nothing is actually wrong The real reason traditional productivity hacks fail for neurodivergent entrepreneurs How nervous system patterns shape your business behavior (and how to shift them) Why your “too much” or “too sensitive” might actually be your business advantage How to build a business that supports your brain, not fights it If you've ever felt misunderstood, overwhelmed, or like success requires you to “fix” parts of yourself… this conversation will feel like a deep exhale. Emily gives language to things most entrepreneurs feel but can’t articulate and offers practical, compassionate tools to help you create success your way. Learn more about Emily’s work and resources: Emily’s Instagram: Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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The Truth Behind Selling From Stage: What It Really Takes
11/11/2025
The Truth Behind Selling From Stage: What It Really Takes
Everyone talks about “selling from stage” like it’s some mysterious superpower… But the truth is, it’s not about being the loudest or flashiest speaker-it’s about connection. In this episode, Colin pulls back the curtain on what it really takes to convert from stage (or webinar) without feeling pushy, salesy, or scripted. He shares his hard-earned lessons from hundreds of live and virtual presentations - including what most coaches and course creators get wrong, and how to fix it fast. You’ll learn: Why your slides aren’t selling (and what actually does) The 3 levels of audience trust you must build before making an offer How to design a “broken-tooth” offer people can’t ignore Why speaking with conviction converts better than any tactic ever will If you want to create a presentation that doesn’t just inspire applause but drives sales and long-term clients, this is the episode to listen to. Listen now and get instant access to Colin’s free “Sell From Stage” masterclass at 👉 Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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The #1 Tool I Used During a Down Market To Save and Scale My Business
11/04/2025
The #1 Tool I Used During a Down Market To Save and Scale My Business
When the economy dips, most business owners panic. I want to show you how to not just survive a down market, how to scale through it. In this episode, you'll discover the single most powerful tool that helped me grow my coaching business when others were shrinking: speaking. You’ll discover how one well-crafted presentation can attract clients, create authority, and generate sales on repeat without relying on algorithms, ad spend, or endless launches. You’ll learn: Why speaking is the fastest path to trust and sales (especially in tough markets) The 3 shifts that turn your presentation from informative to irresistible How to leverage one talk across stages, webinars, and events for predictable growth If you want to recession-proof your business and scale without the burnout, this episode will show you exactly how. Listen now and get instant access to Colin’s free “Sell From Stage” masterclass at 👉 Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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NEW BOOK RELEASE: The Behind-The-Scenes On How To Write A Book On Your Expertise
10/28/2025
NEW BOOK RELEASE: The Behind-The-Scenes On How To Write A Book On Your Expertise
Writing a book isn’t about having perfect grammar or a fancy publisher, it’s about having a message worth sharing. In this episode, I pull back the curtain on what it really takes to turn your expertise into a published book. From the three failed attempts I made before finishing One Presentation Away, to the accountability and structure that finally made it happen. You’ll get the behind-the-scenes look at the messy, meaningful process of bringing a book to life. You’ll learn: Why accountability (not inspiration) is the key to finishing what you start. How to turn years of experience into a clear, structured message that resonates. The mindset shifts that move you from “aspiring author” to published thought leader. If you’ve ever felt like you have a message inside you that needs to be shared, this episode will give you the clarity, confidence, and next steps to make it happen. Grab your copy of One Presentation Away NOW at Whether you're pivoting, scaling, or simply pausing to reflect this one’s for you. Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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How to Choose the Right “Stage” to Scale Your Business
10/21/2025
How to Choose the Right “Stage” to Scale Your Business
Not all “stages” are created equal and choosing the right one can completely change your business growth trajectory. In this episode of The Expert Edge, I break down how to decide which type of “stage” will help you grow faster whether that’s webinars, workshops, podcasts, or full-blown live events. You’ll learn how to find the sweet spot between your skill set, your audience, and your business model so that every time you speak, you create connection, credibility, and conversions. Here’s what we dive into: The 3 Superpowers that every stage offers (and how to use them to your advantage) How to know when it’s time to move from virtual stages to live, in-person events Why your “first stage” might be smaller than you think - and that’s a good thing My favorite stage formats for new vs. established coaches and course creators If you’ve ever wondered how to grow your audience and income without adding more complexity, this episode will show you how to use the right stage to amplify your message and multiply your results. You can also pre-order Colin’s new book One Presentation Away at - and when you order in bulk, you’ll get access to exclusive bonuses, including a 1:1 strategy session with Colin’s head coach and the Nail Your Niche masterclass. [Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind. Check out the details here: Whether you're pivoting, scaling, or simply pausing to reflect this one’s for you. PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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How to Overcome the Fear of Public Speaking (Forever!)
10/14/2025
How to Overcome the Fear of Public Speaking (Forever!)
Most people think the fear of public speaking means you’re not cut out for it. But that couldn’t be further from the truth. In this episode of The Expert Edge, Colin gets real about one of the most universal fears out there - speaking in front of people. Whether it’s a live audience, a Zoom room, or a podcast mic, that nervous energy you feel before sharing your message isn’t a flaw - it’s a signal. Colin shares personal stories (including a shaky Bible reading in front of his classmates at 13) and practical strategies for turning fear into focus so you can show up with confidence and presence every time you speak. You’ll learn: Why focusing on service dissolves fear - and how shifting attention from yourself to your audience instantly builds confidence. How to be truly present - the simple grounding practice Colin uses to stay calm and connected on stage. The one question that rewires your brain mid-panic - transforming anxiety into energy that drives performance instead of derailing it. If you’ve ever dreamed of commanding a stage or delivering your message with clarity and conviction - but your nerves keep hijacking the mic - this episode will help you finally take your power back. You can also pre-order Colin’s new book One Presentation Away at - and when you order in bulk, you’ll get access to exclusive bonuses, including a 1:1 strategy session with Colin’s head coach and the Nail Your Niche masterclass. [Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind. Check out the details here: Whether you're pivoting, scaling, or simply pausing to reflect this one’s for you. PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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Hardwire Your Brain For Success w/ Dr. Shannon Irvine
10/07/2025
Hardwire Your Brain For Success w/ Dr. Shannon Irvine
What if the biggest thing holding you back in business isn’t your funnel, your offer, or even your strategy …but your brain? In this episode of The Expert Edge, I sit down with Dr. Shannon Irvine - entrepreneur, neuroscientist, coach, and author of the brand-new book The 67 Day Year. Shannon has helped thousands of business owners rewire their thinking so success isn’t just possible - it’s inevitable. We dive into: Why your brain is wired for safety, not success - and how to flip the switch so growth feels natural instead of threatening. How to identify and break subconscious “brake pedal” beliefs (like “I’m not enough” or “No one will buy this”) that stall your momentum. The priming process elite athletes use to train their brains for performance—and how you can apply it to launches, sales calls, and big stages. Shannon also unpacks her Mind Matrix tool and shares why rewiring your brain is the fastest way to unlock higher income, influence, and impact - without burning out or adding 27 new strategies to your plate. If you’ve ever felt like you’re doing everything “right” and still not getting the results you want, this episode will show you what’s really going on under the hood - and how to change it. Grab Shannon’s new book The 67 Day Year at . When you do, you’ll get free access to the audiobook and a workbook to help you implement the process step by step. [Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind. Check out the details here: Whether you're pivoting, scaling, or simply pausing to reflect this one’s for you. PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: Connect with Colin on Instagram:
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