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The psychology of high converting offers

Expert Edge Podcast

Release Date: 01/21/2025

How Avoiding AI Is Silently Destroying Your Business w/ Billy Sticker show art How Avoiding AI Is Silently Destroying Your Business w/ Billy Sticker

Expert Edge Podcast

If AI still feels like a novelty or a “nice-to-have”… this episode is your wake-up call. In this Expert Edge episode, Colin sits down with Billy Sticker—a multi-7-figure entrepreneur who’s helped generate over $450 million for his clients—to break down how not using AI is quietly sabotaging your time, team, and bottom line. You’ll learn: How to use AI tools like ElevenLabs and Claude to clone your voice, repurpose content, and automate busywork without losing authenticity. Why most entrepreneurs are working way too hard—and how to build systems that scale, using tech...

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The Truth About Why Coaches Are Failing on Instagram - And How To Fix It w/ Brock Johnson show art The Truth About Why Coaches Are Failing on Instagram - And How To Fix It w/ Brock Johnson

Expert Edge Podcast

If your Reels are tanking, your growth is crawling, and your strategy is still stuck in 2021… you’re not alone. Most coaches and creators are making a handful of simple—but costly—mistakes that are crushing their Instagram performance and leaving money on the table. In this episode of the Expert Edge, Colin sits down with Instagram growth expert and co-founder of InstaclubHub, Brock Johnson, to unpack what’s actually working right now on the platform—and what’s flat-out killing your growth. With over 700K followers and a multi-7-figure business built on Instagram, Brock brings...

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The Truth About Why Most Expert Businesses Fail (And How To Be Wildly Profitable) w/ Jon Acampora & Colin Boyd show art The Truth About Why Most Expert Businesses Fail (And How To Be Wildly Profitable) w/ Jon Acampora & Colin Boyd

Expert Edge Podcast

What if the secret to a thriving expert business isn’t going viral, launching fast, or reinventing your offer every quarter—but building something that’s simple, steady, and built to last? In this episode, Colin sits down with Jon Acampora, founder of Excel Campus, who quietly built a 7-figure business teaching (yes) Microsoft Excel. Together, they unpack the overlooked strategies that fuel long-term growth—without burnout, complicated tech, or constant reinvention. You’ll learn why slow growth is often smarter growth, how Jon uses YouTube and evergreen webinars to generate daily...

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Access More Confidence and Certainty When You Speak On Stage show art Access More Confidence and Certainty When You Speak On Stage

Expert Edge Podcast

Does the thought of public speaking leave you with sweaty palms and a racing heart? In this episode, Colin breaks down the psychology behind speaking anxiety and reveals five powerful strategies that transformed him from a nervous presenter into someone who genuinely looks forward to speaking opportunities—strategies that have directly contributed to millions in revenue. You'll discover why focusing on helping others instantly dissolves fear, how to make any presentation feel like a natural conversation, and the mindset shift that helped Colin confidently speak to 5,500 people at his first...

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Overcoming Subtle Self-Sabotage Patterns with Julia Kristina show art Overcoming Subtle Self-Sabotage Patterns with Julia Kristina

Expert Edge Podcast

What if your biggest obstacle to success… was you? In this episode, I’m joined by therapist and coach Julia Kristina to unpack the sneaky, subtle ways high performers sabotage themselves — even when things are going well. If you’ve ever found yourself procrastinating, overthinking, or shrinking back just as momentum starts to build, you’re not alone. Julia shares a refreshing, practical perspective on how to break these patterns and create real inner safety so your success doesn’t feel like something you have to survive. Here’s what we dive into: Why high achievers...

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Managing Stress While Being a Highly Sensitive Entrepreneur w/ Sarah Boyd show art Managing Stress While Being a Highly Sensitive Entrepreneur w/ Sarah Boyd

Expert Edge Podcast

Are you a highly sensitive entrepreneur who feels EVERYTHING deeply? If so, you're not alone. Many coaches, course creators, and online business owners have a unique ability to connect, create, and serve at a deep level—but this often comes with a downside: stress, overwhelm, and burnout. In this episode, I sit down with my wife, Sarah Boyd, to discuss how highly sensitive entrepreneurs can manage stress, protect their energy, and build a thriving business without burning out. Sarah, a leadership coach and author of Turn Down the Noise, shares research-backed strategies designed to help you...

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How to Be Confident When Having a Conversation with a Stranger – Part 2 show art How to Be Confident When Having a Conversation with a Stranger – Part 2

Expert Edge Podcast

In Part 2 of our conversation series, we dive even deeper into the art of connecting with others and turning casual conversations into meaningful, lasting relationships. If you've ever felt like you're stuck in "small talk" and can't quite break through to real connections, you're not alone. But the good news is—there's a simple shift you can make that will change everything. In this episode, I walk you through the next level of conversation mastery: How to instantly read the room and adjust your approach to create rapport quickly. The power of asking the right questions to guide...

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How to Be Confident When Having a Conversation with a Stranger – Part 1 show art How to Be Confident When Having a Conversation with a Stranger – Part 1

Expert Edge Podcast

So many struggle with something that has the power to change everything—conversation. The fear of rejection. The worry of not belonging. That awkward moment when you don’t know what to say next. We’ve all been there. But here’s the truth: Your ability to make genuine connections will impact your success more than any marketing tactic ever will. In this episode, I break down three simple but powerful strategies to help you engage in conversations with confidence, ease, and real impact: - How your body language shapes the way people perceive you before you even say a word. - A subtle...

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Overcoming Discouragement, Failure and Feeling Stuck show art Overcoming Discouragement, Failure and Feeling Stuck

Expert Edge Podcast

After seeing so many talented coaches and course creators feeling stuck, discouraged, and uncertain, I knew we had to have this conversation. The truth is, the energy in the world right now—fear, uncertainty, disillusionment—is affecting all of us. But here’s the key: challenges don’t define you; they shape you. In this episode, I break down the three biggest mindset traps that keep experts from breaking through: Believing that setbacks mean failure – How one painful business loss led me to restructure and scale to millions. Comparing yourself to others online – Why the most...

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How To Break Through A Revenue Ceiling show art How To Break Through A Revenue Ceiling

Expert Edge Podcast

After being stuck at $400,000 in annual revenue for four frustrating years, I discovered some strategies that finally shattered my income ceiling. In this candid episode, I'll reveal the practical shifts that changed everything for my business growth. You'll discover the six proven strategies that create massive breakthroughs:  Expanding your audience aggressively,  Investing seriously in paid traffic,  Increasing conversion rates through data analysis,  Strategically raising prices,  Adding aligned new programs (with an important caution),  Increasing...

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More Episodes

Having a great program isn’t enough—it’s your offer that makes people say, “I need this in my life.” In this episode, I share the story of how my first program flopped, the game-changing lessons I learned from refining my offer, and how those lessons helped me create a multi-million-dollar success. If you’re struggling to sell your incredible program, the problem isn’t the content—it’s the way you’re packaging it. Tune in to learn the psychology behind a high-converting offer and discover how to make yours irresistible. This is a must-listen for anyone struggling to sell their program!

 

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For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode251

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https://www.instagram.com/colinboyd/

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