3 Secrets To Market Leadership
Expert Edge Podcast
Van Halen demanded only blue M&Ms in their green room. Everyone thought they were being divas. They weren't. It was a test. If the concert promoter couldn't get the M&Ms right, they probably didn't read the part of the contract about pyrotechnics and stage rigging either. Blue M&Ms = we read the contract = you're probably not going to die on stage tonight. That's what standards look like when you're a market leader. In this episode of The Expert Edge, I break down why most coaches think they have a marketing problem when they actually have a leadership problem. You think you need...
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How to Build A Highly Valuable Network
Expert Edge Podcast
"Colin, how did you get connected to these big names you’ve collaborated and worked this? People like Amy Porterfield, Jenna Kutcher, Anthony O'Neal and Carrie Green?" Here's the honest answer nobody wants to hear: I paid to be in the same room as them. Not like... I didn't bribe anyone. I paid to be in masterminds, programs, and conferences where these people were. Then I didn't act like a fan. I acted like a peer. In this episode of The Expert Edge, I break down how to build a highly valuable network without being creepy, needy, or manipulative. More than 50% of my business success has...
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Nailing Your Niche
Expert Edge Podcast
I was terrified to niche down. Genuinely terrified. I thought if I narrowed my focus, I'd miss out on helping so many people. So I stayed broad. "I help people with leadership and career advancement and life coaching and business coaching and high performance and..." You know what happened? Nothing. Crickets. Then I niched down on teaching coaches how to sell from stage. One specific thing. One specific person. One specific problem. My business tripled. In this episode of The Expert Edge, I break down the Niche Making Model - the exact framework I teach inside our Sell From Stage Elite program...
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How to Actually Use AI in Your Business (Without the BS) w/ Rick Mulready
Expert Edge Podcast
99% of AI use is making you less efficient, not more. You open ChatGPT and ask "What are some things I can do with AI for my business?" Then you spend three hours going down rabbit holes, testing random prompts, and convincing yourself you're being productive. You're not. You're procrastinating with a fancy tool. In this episode of The Expert Edge, I sit down with Rick Mulready, an AI expert who shut down a million-dollar mastermind three years ago to go all-in on AI for online business owners. Rick breaks down the biggest mistake people make with AI - coming without a use case and asking...
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Psychology of a Personal Brand
Expert Edge Podcast
Your course isn't the problem. Your offer isn't broken. Your pricing isn't off. The problem is simpler - and harder to hear: People don't buy courses. They buy coaches. In this solo episode of The Expert Edge, I break down the psychology of building a personal brand that actually sells. Six months ago, I launched a high-level mastermind. Almost every person who got on a call with me said the same thing: "I'm not here because of the program. I'm here because of you." That was a massive reminder: They don't buy coaching programs. They buy coaches. They don't buy masterminds. They buy coaches. If...
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Selling High Ticket 1-1 Stuff
Expert Edge Podcast
The coaching industry loves to tell you to stop doing one-on-one work. Scale up. Build leverage. Get out of trading time for money. And they're right. Sort of. But here's what they're not telling you: dismissing high-ticket one-on-one completely is leaving $300K-$400K on the table while simultaneously losing your edge in understanding what your market actually needs. In this solo episode of The Expert Edge, I break down why I've had one-on-one clients for 17 straight years - and why I made $400,000 last year working with just three people at a time. Not three hundred. Not thirty. Three. This...
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The 4 Patterns Of Growth
Expert Edge Podcast
You know how to create success. You're already doing it in at least one area of your life. The question isn't whether you can build mastery - it's why you're not applying it everywhere. In this solo episode of The Expert Edge, I break down a four-level framework that shows you exactly where you're running mastery patterns and where you're running dabbling patterns. This is a life coaching model I learned 18 years ago that I recently shared with my Inner Circle clients (experts doing $300K+/year) and my Elite coaching group - and it's one of the most powerful growth models I've ever come...
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Secrets Behind Profitable Paid Traffic w/ Kerry Egeler
Expert Edge Podcast
Month one looks great. Month two looks even better. Then month three hits and your revenue drops by 60%. What just happened? Your organic audience ran out of people. That's what happened. In this episode of The Expert Edge, I sit down with Kerry Egeler, a veteran in the expert space who's been running paid ads for nearly a decade across e-commerce and coaching businesses. Kerry breaks down the hard truth most coaches don't want to hear: you can't scale a business on organic content alone. You're capped by how much you can create and how much the algorithm decides to show it. We talk about when...
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How To Activate The Power Of Your Voice w/ Sally Prosser
Expert Edge Podcast
Many coaches think their speaking problem is about confidence. It's not. You can be confident and still sound disconnected. You can nail every word and still feel like something's missing. Because the real issue isn't what you're saying - it's where you're saying it from. In this episode of The Expert Edge, I sit down with Sally Prosser, voice coach and author of Voice Print, who breaks down why most of us are only accessing about 10% of our vocal power. And no, this isn't about voice exercises or sounding more authoritative. It's about understanding that your voice runs from the soles of your...
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Under The Hood Of A $50 Million Coaching Business
Expert Edge Podcast
Most coaches get stuck chasing the next strategy, the next funnel, the next offer tweak. But the real constraint isn't what you're selling - it's whether you're solving what your clients actually need. In this episode of The Expert Edge, I sit down with Andrew Stickel, who went from a $10K/month kitchen table dream to running a $50M business serving law firms. And no, it wasn't because he worked harder or got lucky. It was because he asked one question on repeat: "What else do they need?" We break down the psychology of building a business that prints money because you're obsessed with client...
info_outlineMost people think building a personal brand is about better content, sharper hooks, or posting more consistently.
That’s part of it - but it’s not the reason some brands last while others fade the second the algorithm changes.
In this episode of The Expert Edge, I break down what actually creates a personal brand that compounds over time - especially in a world where AI can generate content, copy, and strategies in seconds.
You’ll hear why presence beats polish, why clarity beats creativity, and why trust is the real currency behind every enduring brand.
Inside this episode, I unpack:
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Why being known for one clear thing matters more than doing everything well
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How consistency and care create a moat around your business
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The overlooked reason visibility (yes, volume) still matters even when your message is strong
This isn’t an episode about chasing trends or gaming platforms.
It’s about building something that still works five, ten, even twenty years from now.
If you want clients who trust you before they ever speak to you and a brand that grows even when you’re not pushing - this conversation will change how you think about personal branding forever.
Share your feedback for future episodes: colinboyd.co/feedback
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
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For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode300
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/