Ep. 95 - How to Make People Say “I Need This!” with Peter Sandeen

In this high-value episode of the Expert Speaker Podcast, Majeed Mogharreban is joined by marketing strategist Peter Sandeen, known for helping entrepreneurs clarify their message so their ideal clients instantly say, “That’s exactly what I need.” Peter dives into the psychology of conversion, why most messaging falls flat, and how to simplify your offer so it resonates deeply.

Whether you're struggling to get traction or want more people saying yes without hard selling, this episode is your shortcut to clarity that converts.

Key Takeaways:

Clarity Is the Shortcut to Sales
If people don’t understand your offer right away, they won’t buy it. Peter walks through how to create a message so clear your audience feels like you read their mind.

You Don't Need More Tactics—You Need Better Messaging
Before you worry about funnels, ads, or content volume, you need a message that moves people. Peter explains the most common mistakes and how to fix them fast.

How to Create the "I Need This" Effect
Peter’s framework helps you identify what your audience already wants and how to communicate your offer in their language—not yours.

Why Features Don’t Sell (But This Does)
You can list 100 things your program includes, but unless people see how it solves their problem, they’ll pass. Peter shows how to shift from features to outcomes that matter.

The Power of Testing and Simplicity
Messaging doesn’t have to be complicated. Peter shares how to test and refine your message to build trust and increase conversions without the overwhelm.

Notable Quotes:

“If your offer isn’t selling, it’s not always the offer—it’s often how you talk about it.” – Peter Sandeen
“People don’t buy features. They buy the change they want to see.” – Peter Sandeen
“Most marketing fails because it’s unclear. Clarity beats cleverness every time.” – Peter Sandeen
“You don’t need to shout louder. You need to speak more clearly.” – Peter Sandeen

Action Steps:

• Visit www.petersandeen.com for messaging resources and frameworks

• Audit your homepage and sales page—can a stranger instantly understand your offer and why it matters?

• Use Peter’s tip: ask, “What does this help people do that they already want to do?” to reframe your messaging

Listen If You Are:

• A coach, consultant, or course creator who wants more clients saying “yes”

• Struggling to explain your offer in a way that connects

• Tired of overexplaining what you do and getting blank stares

• Ready to increase conversions without pressure or gimmicks

• Wanting to scale with messaging that feels true to you

🖥 Connect with Expert Speaker: https://www.expertspeaker.com

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