096. YOUR LOCATION ISN'T HOLDING YOU BACK!
PASSION to PROFIT
What if the very thing you think is holding back your creative business is actually your biggest competitive advantage? This episode completely reframes how we think about our location, moving from limitation to opportunity. Drawing from real examples including TOAST, Eileen Fisher, and my own journey building a seven-figure floral business from the countryside, we explore how distance from major hubs can become a powerful differentiator. Whether you're based somewhere rural, suburban, or simply outside the traditional industry centres, this episode shows you how to transform your location...
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095. THE COLLABORATION OPPORTUNITY: HOW GETTING OUT THERE GROWS YOUR CREATIVE BUSINESS
PASSION to PROFIT
Last week, I found myself interviewing Cath Kidston in front of 50 creative entrepreneurs, and whilst I could tell you all about her incredible journey, what's more valuable is understanding how I came to be on that stage in the first place. The truth is, you cannot build a creative business in isolation. Behind every successful creative entrepreneur I know is a network of genuine relationships that have amplified their voice and opened doors to opportunities they never could have created alone. This isn't about becoming a networking machine - it's about being intentional with your connections...
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094. THE QUIET REVOLUTION HAPPENING IN CREATIVE BUSINESS
PASSION to PROFIT
What I've discovered about creative entrepreneurs who are thriving is fascinating. They're quietly stepping away from doing things like everyone else and building businesses that actually work for them. This isn't just about being different for the sake of it; it's about recognising what you're naturally brilliant at and having the courage to build everything around that foundation. In this episode, I share real examples of creative entrepreneurs who've broken industry "rules" and seen remarkable results. From the textile artist who stopped trying to do everything and focused entirely on...
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093. THE POWER OF CREATIVE COMMUNITY: WHY SURROUNDING YOURSELF WITH LIKE-MINDED PEOPLE CHANGES EVERYTHING
PASSION to PROFIT
Running a creative business can feel remarkably isolating. While friends and family are wonderfully supportive, they don't always understand the specific challenges of pricing creative work, the vulnerability of putting your designs into the world, or the constant balance between creativity and commerce. What I've discovered is that when you connect with other creative entrepreneurs who truly get it, something transformative happens. In this episode, I share how creative business community completely changed my approach to entrepreneurship, why business networking for creatives looks different...
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092. THE BASE NOTES HANDBOOK: BUILD YOUR CREATIVE BUSINESS BY DOING WHAT COMES NATURALLY
PASSION to PROFIT
After months of development, I'm revealing the complete framework that transforms struggling creative businesses into thriving ones. Many creative entrepreneurs unknowingly struggle against their natural strengths instead of building from them. In this episode, I introduce The Base Notes framework, a proven approach that helps you align your creative business with what you naturally do best. Learn why sustainable growth, authentic marketing, and real confidence come from recognising and building around your exceptional strengths. This isn't about becoming someone different, it's about growing...
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091. THE INTEGRATION EFFECT: WHEN BUSINESS AND CREATIVITY WORK TOGETHER
PASSION to PROFIT
Do you find yourself mentally "switching hats" between your creative work and business tasks? Have you ever felt that business systems somehow constrain your creative freedom? You're certainly not alone. In this episode, I explore what happens when we stop seeing business and creativity as opposing forces and instead allow them to genuinely enhance each other. I share real examples of creative business owners who have applied their creative thinking to pricing, client relationships, business systems, and more, discovering that true success comes not from compartmentalising, but from...
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090. WHY CARE AND DESIGN MATTER IN BUSINESS
PASSION to PROFIT
What if the invisible care you pour into your creative business is your greatest differentiator? Inspired by a powerful interview with Sir Jony Ive, (legendary designer behind Apple's most iconic products) this episode explores the spiritual dimension of design and why genuine care-beyond aesthetics and functionality can set your work apart in a noisy world. Philippa shares why intention, meaning, and authentic human connection are at the heart of creative business success, and how embracing these principles can transform not just your products, but your entire client experience Key...
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089. THE RIPPLE OF AMBITION: WHY YOUR CREATIVE BUSINESS GROWTH MATTERS
PASSION to PROFIT
Have you ever caught yourself downplaying your ambitions for your creative business? Maybe you’ve hesitated to voice your bigger dreams, or even allowed yourself to fully imagine them. You’re not alone. Many creative entrepreneurs start with modest goals-enough work to pay the bills, flexibility for family life, or simply doing what they love. But when you align your business with your exceptional strengths, something remarkable happens: your ambition naturally grows. In this episode, we explores the “Ripple Of Ambition” - how building your creative business around what you do best...
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BONUS EPISODE: A LITTLE SOMETHING EXTRA: BRINGING YOU BEHIND THE SCENES
PASSION to PROFIT
Show Notes: In this special Tuesday bonus episode, I’m pulling back the curtain to share some exciting behind-the-scenes changes. I’m introducing a brand new “Real Life, Right Now” section to our weekly newsletters, a space designed to bring you closer into my world and offer genuine, meaningful connection for creative entrepreneurs. This thoughtful addition reflects what I’ve noticed: as creative business owners, we’re craving more authenticity and real stories in an AI driven content landscape. Listen in to discover how I’m constantly evolving to best support your creative...
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088. PERMISSION TO BE OBSESSED: WHY CREATIVE ENTREPRENEURS SHOULD BUILD DIFFERENTLY
PASSION to PROFIT
"I love thinking about my work all the time. It doesn't feel like an imposition, it feels like the privilege of doing something I'm obsessed with." When a friend said this during dinner recently, it struck a chord... This powerful episode explores why creative entrepreneurs often unconsciously limit their potential by trying to fit into industry norms or downplaying their ambition. We're constantly receiving subtle messages to "stay in our lane" or "be realistic", that our dedication to our creative businesses is somehow unhealthy. Instead, I'm inviting you to embrace your healthy obsession...
info_outlineSometimes your biggest achievements can guide you in very unexpected directions. When I found myself at what many considered to be the pinnacle of my industry, I learned that true success often looks remarkably different than we imagine. In this episode, I share how my journey of creating flowers for Harry and Meghan's wedding led to an unexpected revelation about building a sustainable business - and why your most natural path to success might not be the one you're currently pursuing.
Key Moments:
- [00:00] Introducing our most read journal post: How building a luxury brand from my kitchen table challenged industry norms
- [01:33] Creating royal wedding flowers: The unexpected lessons about sustainable business growth
- [02:11] The journey before the royal wedding: Building relationships with prestigious brands
- [03:15] The reason for sharing this episode: To show you that our biggest achievements often teach us something totally different from what we expect.
- [04:45] The unexpected advantage: How starting without industry knowledge made for a unique approach
- [06:58] Trusting my own intuition: The moment everything changed in my business
- [10:02] Behind the royal wedding designs: What truly mattered beyond the media spotlight
- [12:35] The pivotal moment: When florists sought business guidance over design expertise
- [13:44] Natural business evolution: Building around your core strengths
- [16:27] Practical steps to align your business with your natural expertise
Notable Quotes:
"Sometimes not knowing the 'right' way to do things means you find your own way, one that actually works out better for you."
"Success isn't about getting everything right from the start - it's about learning from what goes wrong and staying true to what you do best."
"We might be chasing one type of success while our natural talents are actually pulling us in a different, often more aligned direction."
Resources Mentioned:
- Read: This Week's Full Journal Post
- Episode 058: How to Work with Department Stores with Nic Waller
- Email: www.philippacraddock.com
- Email: [email protected]
Share Your Insights:
Has your vision of success evolved as your business has grown? I'd love to hear your thoughts over on Instagram about how your own definition of success might be shifting...
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