PASSION to PROFIT

Welcome to Passion to Profit, the business podcast for creative entrepreneurs ready to build a profitable, sustainable business. Your host, Philippa Craddock, believes the most successful businesses are built by recognising and embracing what you’re naturally brilliant at. Having grown her own design business from the kitchen table to a seven-figure global brand, she now helps creative business owners build energising, thriving businesses that truly value their time and expertise. Each week, Philippa shares practical, jargon-free advice on pricing, marketing, mindset, and growth, helping you charge what you're worth, show up with confidence, and build a business around your strengths, without the burnout. If you're ready to turn your passion into real profit, you're in the right place.

096. YOUR LOCATION ISN'T HOLDING YOU BACK! 06/26/2025

096. YOUR LOCATION ISN'T HOLDING YOU BACK! What if the very thing you think is holding back your creative business is actually your biggest competitive advantage? This episode completely reframes how we think about our location, moving from limitation to opportunity. Drawing from real examples including TOAST, Eileen Fisher, and my own journey building a seven-figure floral business from the countryside, we explore how distance from major hubs can become a powerful differentiator. Whether you're based somewhere rural, suburban, or simply outside the traditional industry centres, this episode shows you how to transform your location story into genuine business advantage. You'll discover why authenticity trumps convenience, how constraint breeds creativity, and practical strategies for leveraging your unique geographic perspective. This isn't about putting a positive spin on a problem, it's about recognising the genuine advantages you already possess. Notable Quotes: "Your location can become one of your most powerful differentiators in a crowded market. But this isn't about simply putting a positive spin on a problem. This is about recognising the genuine advantages you already have." "The moment you stop seeing your location as something to overcome and start seeing it as something to leverage, so much can change for you." Resources Mentioned: Read: This Week's Link: Subscribe to our Website: Email: Share Your Insights: How has your location influenced your creative work in ways you hadn't considered before? What unique perspective does your environment give you that could become part of your brand story? I'd love to hear your thoughts. Send me a DM on about how you're planning to reframe your location advantage. Never Miss an Episode: Subscribe to my for behind-the-scenes insights, exclusive resources, and first access to new offerings. You'll get thoughtful business guidance delivered straight to your inbox, plus early notification when we open the doors to our next Base Notes community. /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/37154830

095. THE COLLABORATION OPPORTUNITY: HOW GETTING OUT THERE GROWS YOUR CREATIVE BUSINESS 06/19/2025

095. THE COLLABORATION OPPORTUNITY: HOW GETTING OUT THERE GROWS YOUR CREATIVE BUSINESS Last week, I found myself interviewing Cath Kidston in front of 50 creative entrepreneurs, and whilst I could tell you all about her incredible journey, what's more valuable is understanding how I came to be on that stage in the first place. The truth is, you cannot build a creative business in isolation. Behind every successful creative entrepreneur I know is a network of genuine relationships that have amplified their voice and opened doors to opportunities they never could have created alone. This isn't about becoming a networking machine - it's about being intentional with your connections whilst staying true to your values. Key Moments: [03:07] The foundation of business growth - why clear messaging comes before everything else [05:47] Meeting Sophie Perkins and how genuine relationships develop naturally over time [07:22] The internal battle between fear and opportunity - why I nearly said no [08:12] The extensive preparation behind a 30-minute interview and why it matters [09:29] The real return on investment from collaborative opportunities [11:15] Why viral moments aren't the goal - understanding what actually builds your business [12:34] The five-part framework for authentic networking and collaboration [14:40] How comfort zones limit business growth and why fear often signals opportunity [15:59] Practical next steps for building meaningful professional relationships Notable Quotes: "Comfort zones are not where businesses grow. They're where businesses stay exactly the same." "You cannot build a creative business in isolation. Behind every successful creative entrepreneur is a network of genuine relationships that have amplified their voice." Resources Mentioned: Read: This Week's Link: Subscribe to our Website: Email: Share Your Insights: I'd love to hear about a time when you stepped outside your comfort zone for your business - what happened, and what did you learn? Perhaps you're considering an opportunity right now that feels a bit scary but aligned with your values. Send me a DM on - I read every message and genuinely love hearing about your experiences with putting yourself out there. Never Miss an Episode: Subscribe to my for behind-the-scenes insights from each episode, plus exclusive resources and first access to new offerings. You'll also receive practical guidance delivered straight to your inbox each week. /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/37060920

094. THE QUIET REVOLUTION HAPPENING IN CREATIVE BUSINESS 06/12/2025

094. THE QUIET REVOLUTION HAPPENING IN CREATIVE BUSINESS What I've discovered about creative entrepreneurs who are thriving is fascinating. They're quietly stepping away from doing things like everyone else and building businesses that actually work for them. This isn't just about being different for the sake of it; it's about recognising what you're naturally brilliant at and having the courage to build everything around that foundation. In this episode, I share real examples of creative entrepreneurs who've broken industry "rules" and seen remarkable results. From the textile artist who stopped trying to do everything and focused entirely on commercial installations, to the food photographer who specialised in capturing the story behind family recipes - each found success by asking one simple question: "What am I naturally better at than most people?" This quiet revolution is creating businesses that are more distinctive, more profitable, and infinitely more energising for their owners. When you structure your business around your authentic strengths rather than industry expectations, everything transforms, your confidence, your marketing, your client relationships, and yes, your income. Key Moments: [05:42] The rebellion against "best practices" and why following everyone else's approach might be limiting your potential. [07:01] Why the old rules don't serve creative entrepreneurs and the interior designer who transformed her business by recognising her hidden strength [09:55] The question that changes everything: "What am I naturally better at than most people?" [11:05] Building your business like architecture: structuring everything around your natural advantage [13:21] The energy revolution that happens when you work with your natural current instead of against it [15:20] Permission granted - why you don't need anyone's approval to build your business differently [16:34] The compound effect of individual shifts creating positive change across the creative economy [17:30] Your next move: Your own quiet revolution Notable Quotes: "What feels effortless to you is often extraordinary to others. Your 'common sense' is actually accumulated wisdom and natural intuition that others lack." "The creative entrepreneurs who are building something truly distinctive aren't following the crowd, they're following their strengths." Resources Mentioned: Direct link: Read: This Week's Subscribe to our Website: Email: Share Your Insights: What's one area of your business where you've been following someone else's approach instead of trusting your own instincts? I'd love to hear about what might be possible if you built around your natural strengths rather than industry expectations. Send me a message on I'm genuinely curious about your thoughts! Never Miss an Episode: Subscribe to my for behind-the-scenes insights, exclusive resources, and first access to new offerings. You'll never miss the practical guidance that helps you build a business around what comes naturally to you. /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/36954950

093. THE POWER OF CREATIVE COMMUNITY: WHY SURROUNDING YOURSELF WITH LIKE-MINDED PEOPLE CHANGES EVERYTHING 06/05/2025

093. THE POWER OF CREATIVE COMMUNITY: WHY SURROUNDING YOURSELF WITH LIKE-MINDED PEOPLE CHANGES EVERYTHING Running a creative business can feel remarkably isolating. While friends and family are wonderfully supportive, they don't always understand the specific challenges of pricing creative work, the vulnerability of putting your designs into the world, or the constant balance between creativity and commerce. What I've discovered is that when you connect with other creative entrepreneurs who truly get it, something transformative happens. In this episode, I share how creative business community completely changed my approach to entrepreneurship, why business networking for creatives looks different from traditional networking, and how to build supportive professional relationships that accelerate your creative business growth. Key Moments: [02:44] Why running a creative business can feel so isolating, even with supportive friends and family [05:17] The turning point: How connecting with other creative entrepreneurs transformed my confidence and business approach [08:28] My recent peer group that changed everything - how 90% of my current projects came from community conversations [11:40] Why business networking for creatives looks different: balancing artistic integrity with commercial success [14:24] The surprising hesitations about joining creative communities (and why they're worth pushing through) [19:33] How creative community supports each stage of building your business - from overcoming limiting beliefs to confident pricing [21:25] Practical ways to build your own creative business community when you're starting from scratch [22:55] The ripple effect: How supporting each other elevates the entire creative economy Notable Quotes: "The creative entrepreneurs who thrive aren't necessarily the most talented or the most business-savvy - they're often the ones who've built strong communities that support their growth and hold them accountable to their potential." "When creative entrepreneurs support each other's success, it creates a ripple effect that elevates the entire creative economy." Resources Mentioned: Direct link: Read: This Week's Subscribe to our Website: Email: Share Your Insights: What's been your experience with creative community? Have you found connections with other creative entrepreneurs that have changed how you approach your business? I'd love to hear about the communities that have supported your growth or any hesitations you've had about joining creative groups. Send me a DM on - I read and respond to every message however old the episode! Never Miss an Episode Subscribe to my for behind-the-scenes insights, exclusive resources, and first access to new offerings. You'll get practical guidance for building your creative business delivered straight to your inbox! /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/36854090

092. THE BASE NOTES HANDBOOK: BUILD YOUR CREATIVE BUSINESS BY DOING WHAT COMES NATURALLY 05/29/2025

092. THE BASE NOTES HANDBOOK: BUILD YOUR CREATIVE BUSINESS BY DOING WHAT COMES NATURALLY After months of development, I'm revealing the complete framework that transforms struggling creative businesses into thriving ones. Many creative entrepreneurs unknowingly struggle against their natural strengths instead of building from them. In this episode, I introduce The Base Notes framework, a proven approach that helps you align your creative business with what you naturally do best. Learn why sustainable growth, authentic marketing, and real confidence come from recognising and building around your exceptional strengths. This isn't about becoming someone different, it's about growing a thriving creative business by doing what comes naturally. Key Moments: [03:33] Why traditional business approaches aren't designed for creative minds [05:30] The turning point in my journey that changed everything - building around natural strengths instead of fighting against them [06:46] The three critical shifts that separate struggling creatives from thriving ones [09:15] What makes The Base Notes different from other business guides you may have tried before [12:38] The Nine Base Notes Framework - A walkthrough of all nine transformational chapters [17:18] Why I called it "The Base Notes" - the foundational elements that give lasting impact [21:08] Everything included: the complete handbook plus three practical bonuses [25:56] A special founding member opportunity Notable Quotes: "When creative entrepreneurs build businesses around what comes naturally to them, everything becomes clearer, more sustainable, and genuinely more enjoyable." "You're not looking to become a different person - you want to build a business that honours who you already are. And you are absolutely right to believe that's possible." Resources Mentioned: Learn more: Read: This Week's Subscribe to our Website: Email: Share Your Insights: After listening to this episode, I'd love to hear which of the nine Base Notes resonates most with where you are right now in your creative business. Perhaps you're recognising exceptional strengths you've been overlooking, or maybe you're ready to step fully into creative business ownership. Share your thoughts with me on - I read every message and genuinely love hearing about your unique journey. Never Miss an Episode: Subscribe to my for weekly insights that go deeper than what we cover on the podcast. You'll get behind-the-scenes thoughts on building sustainable creative businesses, plus you'll be the first to know about new resources and opportunities like The Base Notes Handbook. It's where I share practical implementation details that make all the difference. /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/36749865

091. THE INTEGRATION EFFECT: WHEN BUSINESS AND CREATIVITY WORK TOGETHER 05/22/2025

091. THE INTEGRATION EFFECT: WHEN BUSINESS AND CREATIVITY WORK TOGETHER Do you find yourself mentally "switching hats" between your creative work and business tasks? Have you ever felt that business systems somehow constrain your creative freedom? You're certainly not alone. In this episode, I explore what happens when we stop seeing business and creativity as opposing forces and instead allow them to genuinely enhance each other. I share real examples of creative business owners who have applied their creative thinking to pricing, client relationships, business systems, and more, discovering that true success comes not from compartmentalising, but from bringing their creative sensibility to every aspect of their work. Key Moments: [04:07] The false dichotomy between creativity and business that limits creative entrepreneurs [08:35] How approaching business decisions as creative opportunities transforms results [14:19] Why well-designed business structures actually enhance creative freedom rather than restrict it [16:39] The powerful shift in client relationships when you apply creative thinking to every touchpoint [20:25] Transforming your pricing and business model to authentically reflect your creative approach [24:41] The integration mindset: using your existing creative strengths in business decisions [28:45] The natural confidence that emerges when your business truly reflects who you are Notable Quotes: "When I stopped trying to be 'business-like' in a way that felt foreign to me and instead brought my design sensibility to every aspect of my business, everything got easier. Not because the work became less challenging, but because it all finally felt like mine." Resources Mentioned: Read: This Week's Subscribe to our The Base Notes Handbook: Survey Ref: 2024 SalesForce survey on customer experience Survey Ref: McKinsey study on personalisation and revenue Website: Email: Share Your Insights: Where do you currently feel a disconnect between your creative work and business aspects? Send me a DM on with your thoughts, I personally read and respond to all messages and please know i find your insights incredibly valuable. Never Miss an Episode: Subscribe to my for behind-the-scenes insights and be the first to know whats coming.... Next week is all about the launch of the Base Notes Handbook! /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/36649000

090. WHY CARE AND DESIGN MATTER IN BUSINESS 05/15/2025

090. WHY CARE AND DESIGN MATTER IN BUSINESS What if the invisible care you pour into your creative business is your greatest differentiator? Inspired by a powerful interview with Sir Jony Ive, (legendary designer behind Apple's most iconic products) this episode explores the spiritual dimension of design and why genuine care-beyond aesthetics and functionality can set your work apart in a noisy world. Philippa shares why intention, meaning, and authentic human connection are at the heart of creative business success, and how embracing these principles can transform not just your products, but your entire client experience Key Moments: [01:37] Introduction to Sir Jony Ive and how his design philosophy relates to creative entrepreneurship [02:19] The myth I want all of us to let go of - that efficiency should always win over care and design in business [03:26] The concept of "principled service" and how it transforms creative businesses [06:20] How people can sense when something has been made with care [10:07] Finding order in chaos - bringing calm to a noisy world through thoughtful design [17:32] The importance of "markers" - details that most people will never consciously notice [21:16] Remembering your "why" and incorporating small acts of care into your business Notable Quotes: "Care is the invisible ingredient that transforms good work into something truly memorable. When we design with intention and genuine care, our clients feel it-even if they can’t always see it." "In a world obsessed with efficiency, it’s the thoughtful details and human connection that set creative businesses apart. True design is about so much more than how something looks; it’s about how it makes people feel." Resources Mentioned: Read: This Week's Interview: with Handbook: Website: Email: Share Your Insights: Where do you incorporate care into your creative business? I'd love to hear which small acts of thoughtfulness make the biggest difference for your clients. Share your reflections with me on - I read every message and look forward to continuing this conversation. Never Miss an Episode: Subscribe to my for behind-the-scenes insights and be the first to gain access to new offerings, and exclusive resources, along with receiving weekly guidance on building a business that honours both your creativity and your desire for sustainable growth. /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/36561545

089. THE RIPPLE OF AMBITION: WHY YOUR CREATIVE BUSINESS GROWTH MATTERS 05/08/2025

089. THE RIPPLE OF AMBITION: WHY YOUR CREATIVE BUSINESS GROWTH MATTERS Have you ever caught yourself downplaying your ambitions for your creative business? Maybe you’ve hesitated to voice your bigger dreams, or even allowed yourself to fully imagine them. You’re not alone. Many creative entrepreneurs start with modest goals-enough work to pay the bills, flexibility for family life, or simply doing what they love. But when you align your business with your exceptional strengths, something remarkable happens: your ambition naturally grows. In this episode, we explores the “Ripple Of Ambition” - how building your creative business around what you do best leads to organic, sustainable growth and new opportunities you may never have imagined. Discover why your creative business growth matters, not just for you, but for your clients and community and how small mindset shifts can create a powerful ripple effect. I share real stories, practical insights, and a fresh perspective on giving yourself permission to want more, letting go of limiting beliefs, and building a business that truly reflects your unique strengths. If you’ve ever wondered what could be possible when you fully embrace your ambition, this episode is your invitation to imagine, expand, and grow your creative business in a way that feels authentic and inspiring Key Moments: [00:00] Introduction: Why ambition matters in creative business [01:42] Behind the scenes: Finishing the upcoming Handbook [03:35] The "Ripple of Ambition" pattern in creative entrepreneurs [05:18] Case study: The interior designer's transformation through strength recognition [07:24] My journey: From restaurant flowers to global design projects [10:05] Why we downplay ambition: Fear, imposter syndrome and playing small [12:25] Ambition in everyday life: Lessons from my daughter's cricket aspirations [15:58] Building from strengths, not "shoulds": Authentic growth versus external validation [17:58] Reflection question: Imagining your business without self-imposed limits Notable Quotes: "What would your creative business look like if you built it entirely around your exceptional strength, without limiting your vision based on what seems 'realistic' or what others in your field are doing?" Resources Mentioned: Read: This Week's Handbook: Website: Email: Share Your Insights: I'd love to hear how ambition shows up in your creative business. Have you experienced that natural expansion of vision as you've gained clarity about your strengths? Share your reflections with me on – I'm genuinely interested in your experience with this phenomenon. Never Miss an Episode: Subscribe to my for behind-the-scenes insights, exclusive resources, and first access to new offerings as we continue exploring how to build sustainable success through recognising your exceptional strengths. /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/36465960

BONUS EPISODE: A LITTLE SOMETHING EXTRA: BRINGING YOU BEHIND THE SCENES 05/06/2025

BONUS EPISODE: A LITTLE SOMETHING EXTRA: BRINGING YOU BEHIND THE SCENES Show Notes: In this special Tuesday bonus episode, I’m pulling back the curtain to share some exciting behind-the-scenes changes. I’m introducing a brand new “Real Life, Right Now” section to our weekly newsletters, a space designed to bring you closer into my world and offer genuine, meaningful connection for creative entrepreneurs. This thoughtful addition reflects what I’ve noticed: as creative business owners, we’re craving more authenticity and real stories in an AI driven content landscape. Listen in to discover how I’m constantly evolving to best support your creative journey and help you build a business that feels truly authentic. Key Moments: [01:29] Behind the scenes of the past six months of business refinement [03:13] The conversation about personal newsletters that sparked this change [03:42] Introduction to the new "Real Life, Right Now" newsletter section with its three components [06:05] Information about our newsletter community and invitation to subscribe Notable Quotes: "I've been quietly refining everything in the business, getting super clear on how I can best support you and what really makes the biggest difference for creative business owners like you." "People are craving real connection more than ever. I think with so much content being AI generated these days, seeing and hearing more behind the business creates a different kind of relationship." Resources Mentioned: Handbook: Newsletter: Website: Email: Share Your Insights: What elements of behind-the-scenes business operations would you find most valuable to hear about? Please send me a DM on I personally read and respond to all messages. Many of our conversations go on to form the basis to future episodes. Never Miss an Episode: Subscribe to our for behind-the-scenes insights, exclusive resources, and first access to new offerings. Our weekly emails are designed to be quick to read, yet packed with practical ideas you can implement immediately in your creative business. /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/36435120

088. PERMISSION TO BE OBSESSED: WHY CREATIVE ENTREPRENEURS SHOULD BUILD DIFFERENTLY 05/01/2025

088. PERMISSION TO BE OBSESSED: WHY CREATIVE ENTREPRENEURS SHOULD BUILD DIFFERENTLY "I love thinking about my work all the time. It doesn't feel like an imposition, it feels like the privilege of doing something I'm obsessed with." When a friend said this during dinner recently, it struck a chord... This powerful episode explores why creative entrepreneurs often unconsciously limit their potential by trying to fit into industry norms or downplaying their ambition. We're constantly receiving subtle messages to "stay in our lane" or "be realistic", that our dedication to our creative businesses is somehow unhealthy. Instead, I'm inviting you to embrace your healthy obsession as a vital strength and a pathway to sustainable success. Discover why giving yourself permission to be fully absorbed in your work, to think about it constantly, and to build your business around your natural strengths is the key to standout growth in today's competitive creative market. With real stories and actionable insights on how to break free from limiting beliefs, avoid burnout by aligning your hard work with what energises you, and how to recognise your professional value to create a business that truly reflects your authentic expertise. If you've ever felt guilty for being "too obsessed" or worried your ambition is too big, this episode is your 'permission slip' to dream magnificently, work passionately, and build differently, creating a standout creative business that's unapologetically yours and delivers the business growth you desire. Key Moments: [00:00] Introduction - The subtle ways we're taught to limit ourselves in business [02:01] The dinner conversation that revealed how passion for work is often misunderstood [04:51] Why it's okay to be obsessed with your business in a healthy, energising way [07:42] Moving beyond standard industry practices - The photographer who transformed her business [10:56] The distinction between depleting hard work and energising hard work [13:14] Why there's no universal "best" business model for creative entrepreneurs [14:56] Building from natural strengths - Creating more value with less struggle [16:46] My personal journey of restructuring my flower design business around my unique strengths [20:18] Announcement of the upcoming on building exceptional creative businesses [22:50] Final thoughts on embracing our natural strengths to create businesses that energise rather than exhaust. Notable Quotes: "What comes naturally to you is often exactly what makes you exceptional. Your distinctive way of approaching projects, of solving problems, of creating experiences—that's not just a personal preference. It's a huge business advantage." Resources Mentioned: Read: This Week's Handbook: Website: Email: Share Your Insights: What aspect of your business feels most natural to you? Where do you excel without even trying very hard? I'd love to hear how your business might change if you centered more of your work around this natural strength. Share your thoughts with me on , where I always make time to read and respond to your messages, however old this episode may be when you listen. Never Miss an Episode: Subscribe to my for behind-the-scenes insights into creating a business built around your natural strengths. You'll be the first to receive exclusive resources and learn about new offerings before they're publicly available. /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/36357035

087. 2025 DESIGN TRENDS: WHAT CREATIVE BUSINESS OWNERS NEED TO KNOW 04/24/2025

087. 2025 DESIGN TRENDS: WHAT CREATIVE BUSINESS OWNERS NEED TO KNOW I've been noticing something fascinating happening in design right now – While AI innovation rushes forward, there's this equally powerful pull back towards handcrafted work and genuine connection. But, rather than feeling pressured to chase every trend (who has the time!?), through insights from Creative Boom's latest industry report this episode shares which 2025 design trends actually matter for small creative businesses, and how they might best complement what you already do brilliantly. These insights from leading design studios reveal opportunities that play to your natural strengths rather than working against them – and isn't that the kind of trend worth paying attention to? Key Moments: [01:53] Introduction to Creative Boom's 2025 design trends report [03:03] The importance of balancing trend awareness with authentic creative values [04:14] The AI-Human Balance: AI moving beyond ideation to final outputs [06:09] The counter-movement: returning to handcrafted, human-centered design [07:43] The #StarterPackNoAI movement as an example of reclaiming creative space [09:22] The return to physical experiences and creating meaning in a digital world [12:28] The craft renaissance: personalisation, sustainability, and technology integration [14:25] Design experimentation and breaking away from template-driven sameness [16:30] "Minimalist Maximalism" as an emerging visual approach [18:50] How these trends create opportunities for small creative businesses Notable Quotes: "The most successful creative businesses don't blindly follow every trend but thoughtfully incorporate relevant elements that align with their own authentic approach." "This isn't an either/or situation but a rebalancing, where we're getting clearer about where technology adds value and where human creativity remains irreplaceable." "Your greatest asset isn't about how well you follow trends—it's your capacity to create work that only you could make, infused with your combination of skills, experiences, and perspective." Resources Mentioned: Read: This Week's Previous Episode Mentioned: Read: Read: Ref: Photographer - Ref: Design Agencies Mentioned: Wolff Olins Global (Brand Consultancy), Red Antler (Marketing Agency), Rosie Wilson-The #StarterPackNoAI Movement (Illustrator), Jamhot, Fold7Design, Design LSC, Tavern, Bedow, How Studio, DesignUps, SomeOne Website: Email: Share Your Insights: I'd love to hear which of these design trends resonates most with your creative business. Are you already incorporating some of these movements, or are you seeing different trends emerging in your specific field? Send me a message on I genuinely value these conversations and learn so much from your experiences, with many of these conversations going on to shape future episodes. Never Miss an Episode: Subscribe to my for behind-the-scenes insights into how I'm applying these design trends in my own work. You'll also get exclusive resources about building your business around your exceptional strengths and be the first to hear about new offerings coming soon. /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/36275190

086. WHY COMPARISON FADES WHEN YOU LEAD WITH YOUR STRENGTHS 04/17/2025

086. WHY COMPARISON FADES WHEN YOU LEAD WITH YOUR STRENGTHS Struggling with that constant urge to compare yourself to others in your industry? You’re not alone, that nagging sense of comparison doesn't just affect how you feel, it can fundamentally limit what you build. In this episode we explore why comparison is so persistent for creative entrepreneurs and reveal the subtle mindset shift to make it finally fade away. Discover how leading with your natural strengths, instead of chasing industry “shoulds,” can transform your business from the inside out. I share real stories from you, listeners who’ve broken free from the pressure to fit in, found their unique superpowers, and have started building businesses that feel energising, authentic, and impossible to replicate. Key Moments: [02:13] The powerful responses from creative entrepreneurs who are embracing their unique strengths [04:32] Why so many creative entrepreneurs feel the weight of comparison and what's actually happening [06:28] How social media and standardised business advice create constant comparison [08:01] The additional ‘complication’ as a creative [10:24] The transformative power of leading with your exceptional strengths [12:19] How focusing on your natural abilities creates distinctive positioning [13:34] The shift from convincing clients to connecting with the right ones [16:23] Creating your own momentum and rhythm in business [19:13] How building from strengths changes your relationship with challenges [22:39] Practical steps to move from comparison to confidence [23:28] The importance of aligning strengths with what your audience values [27:45] The broader movement toward more aligned ways of building creative businesses Notable Quotes: "When we're clear about our exceptional strengths, we naturally create more distinctive offerings. Instead of looking similar to everyone else in our field, we begin to stand out, not through gimmicks or clever marketing, but through the genuine uniqueness of what we offer." "Comparison doesn't just fade when we lead with our strengths, it becomes largely irrelevant. Because when you're building something that's genuinely yours, something rooted in your exceptional strengths, you're no longer on the same path as everyone else. You're creating your own." Resources Mentioned: Read: This Week's Full Episode: Website: Email: Share Your Insights: What strengths do you find yourself naturally using in your business, even when you don't recognise them as special? I'd love to hear how you're beginning to see your natural abilities in a new light. Send me a message on I personally read and reply to every DM, many of our conversations shape future episodes. Never Miss an Episode: Subscribe to our for behind-the-scenes insights, early access to new resources, and weekly guidance on building a business that feels genuinely yours. You'll be the first to know about new offerings and receive exclusive content not shared anywhere else. /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/36184950

085.THE ENTREPRENEUR IDENTITY CRISIS: OWNING YOUR CREATIVE BUSINESS WITH CONFIDENCE 04/10/2025

085.THE ENTREPRENEUR IDENTITY CRISIS: OWNING YOUR CREATIVE BUSINESS WITH CONFIDENCE Do you ever feel like you're "playing" at being a business owner, even while running a legitimate, successful creative business? In this episode, we delve into the entrepreneur identity crisis so many creatives face, that disconnect between doing the work and fully owning the title of business owner. We explore how creative entrepreneurs can bridge the gap between their craft and their CEO mindset, without compromising their values or individuality. You'll hear practical shifts around mindset, language, boundaries, systems, and environment that will help reinforce your identity as a confident, capable business owner. This episode isn't about becoming more corporate. it's about recognising that your creative approach is your biggest business asset. If you've ever struggled with imposter syndrome, undercharging, or hesitation around owning your success, this is the permission slip and strategy session you need. Key Moments: [00:00] Introduction to the entrepreneur identity crisis many creative business owners experience [01:45] The story of a brand designer who still feels like she's "playing at being a business owner" [03:08] Exploring the gap between what we're doing (running businesses) and how we see ourselves [04:22] The mental image of what a "proper" entrepreneur looks like and why it doesn't fit creatives [06:02] The hidden costs of the creative-business identity disconnect [07:36] Research from IBM and McKinsey on creativity as a key factor for business success - Creativity officially a superpower in business, not a disadvantage [08:26] How creative thinking provides unique advantages in business problem-solving [12:04] The importance of intentional language in how we describe ourselves and our work [14:45] Creating clear boundaries around your work while maintaining creative flexibility [16:57] Implementing simple systems that support creativity rather than hindering it [18:15] How your physical workspace impacts your business identity [19:34] Why your business is legitimate regardless of its size or location [22:11] Creating a ‘professional container’ for your creative work that enhances rather than diminishes it [24:55] The confidence shift that happens when you fully embrace your creative business identity Notable Quotes: "What if instead of trying to fit our creative businesses into traditional business models, we recognised that our creative approach is exactly what gives us an edge?" "Your creative perspective isn't something to overcome – it's your greatest business strength. When you fully embrace that truth, the identity gap begins to close, not because you've changed who you are, but because you've recognised the value of who you've always been." Resources Mentioned: Read: The Full J Ref: Creative Industries Federation research on creative business identities Ref: IBM global survey on creativity in business Ref: McKinsey research on creative capabilities and business performance Website: Email: Share Your Insights: I'd love to hear how you balance your creative and business identities. What has helped you embrace your role as a creative entrepreneur? Share your experiences with me over on – I'm genuinely interested in your journey and insights on this topic. Never Miss an Episode: Subscribe to my for behind-the-scenes insights into running a creative business. Be the first to receive access to new content and resources. It's where I share my most thoughtful observations about building a business that feels naturally aligned with your expertise. /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/36065845

084: WHAT'S REALLY HOLDING US BACK: PERFECTIONISM, FEAR OF JUDGEMENT, AND WHY OUR WORK MATTERS 04/03/2025

084: WHAT'S REALLY HOLDING US BACK: PERFECTIONISM, FEAR OF JUDGEMENT, AND WHY OUR WORK MATTERS In this episode we tackle the hidden saboteurs of creative success: perfectionism, fear of judgment, and the nagging feeling your work isn't interesting enough. Inspired by conversations and DMs with so many of you, we explore how these barriers often masquerade as professionalism, preventing us from sharing the "ordinary" aspects of our creative process that our audience truly craves. What seems mundane to many of us holds truely impactful and unique value for others, showcasing our expertise and importantly justifying our pricing. I share practical tips on how to reframe your understanding of "professional," prioritise authenticity, and share your journey (imperfections and all!) to connect with your audience and unlock genuine business growth. It's time to stop striving for perfect and start embracing your authentic creative self! Key Moments: [01:45] The unexpected insights from all the received messages to episode 081 about Instagram [03:24] The three common barriers consistently holding creative entrepreneurs back [05:10] How perfectionism masquerades as professional standards and attention to detail [06:39] My personal experience with podcast creation and moving towards YouTube [10:05] The hidden costs of perfectionism in your business beyond just social media [16:51] Research on authenticity and why 90% of consumers prioritise it when choosing brands [18:45] Why what seems ordinary to you is often fascinating to others [19:16] The "curse of knowledge" and how it affects our perception of our own expertise [23:27] Reframing what "professional" really means beyond perfection [27:18] Practical questions to ask instead of "Is this perfect enough?" [28:11] Using Instagram carousels to reduce the pressure of perfection [31:32] Strategies for sharing authentically even when feeling vulnerable [34:49] How showing up more authentically online translates to other areas of your business [36:59] Finding approaches that align with how you naturally work and communicate Notable Quotes: "The gap between what we're willing to share and what our audience actually wants to see – that's where these inner barriers are costing us the most." "When we only share the most polished, perfect versions of our creative process, we're reinforcing to ourselves that only certain parts of our work and story are valuable." Resources Mentioned: Read: This Week's Read: Ref: Stackla survey on consumer authenticity preferences Episode Website: Email: Share Your Insights: I'd love to hear what's been holding you back from sharing more behind the scenes content, not just on Instagram but in your business as a whole. Share your thoughts with me over on – however old this episode, I read every message and love to continue conversations as many of these form the basis of new content... Never Miss an Episode: Subscribe to my for behind-the-scenes insights, be the first to know about new offerings, receive exclusive resources, and join a community of creative entrepreneurs building sustainable, profitable businesses without the burnout. /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/35956000

083. SUPPORTING CREATIVE BUSINESSES IN 2025: YOUR UNIQUE STRENGTHS 03/27/2025

083. SUPPORTING CREATIVE BUSINESSES IN 2025: YOUR UNIQUE STRENGTHS Have you ever wondered if there's a better way to run your creative business - one that feels less exhausting and more aligned with who you truly are? After speaking with hundreds of you creative entrepreneurs out there, in many different fields, I've noticed a very common thread: the most successful creative businesses aren't built on following industry rules or pushing through limitations. They're built around the owner's natural strengths. In this episode, I'm very excitingly unveiling a new comprehensive support system I've been developing behind the scenes to help creative business owners uncover their unique strengths and turn them into a profitable business that's authentically yours. Key Moments: [00:00] Introduction to finding out what I have been pouring my heart into for the last 12 months [01:58] Reflection on last week’s concept of building a business around your exceptional strengths [04:36] The common challenges faced by creative entrepreneurs who aren't aligned with their strengths [06:29] My personal journey from kitchen table to seven-figure creative business [10:38] Introduction to the three-tier support system launching in 2025 [11:02] 1. The Value Pop: Day-to-Day Handbook for Today's Creative Entrepreneur [13:13] 2. The Bright Line: A program focusing on value-based pricing [14:57] 3. The Colour Lab: A fully comprehensive program with community support [18:43] Why this approach differs from other business programs [19:52] Real transformation stories from creative entrepreneurs [26:31] My personal mission and work with my own mentor [28:28] Plans for a potential YouTube channel [29:22] Closing thoughts and invitation to join the waitlist Notable Quotes: "When your business isn't aligned with what you do best, it feels like an uphill battle —long hours, pricing struggles, constantly looking at others for answers." "Most business advice starts with strategies, tactics, or one-size-fits-all blueprints. But I've seen time and again that these approaches often fail creative entrepreneurs." Resources Mentioned: Read: Last week's Episode: Handbook: Program: Program: Website: Email: Share Your Insights: I would genuinely love to hear your thoughts on this episode and the upcoming programes. What you have to say really matters as many of our conversations go on to shape future content, so please do pop over to and send me a DM. Never Miss an Episode: Subscribe to the to be the first to hear what is coming next! /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/35866350

082. DISCOVERING YOUR EXCEPTIONAL STRENGTHS: THE KEY TO AN UNSTOPPABLE CREATIVE BUSINESS 03/20/2025

082. DISCOVERING YOUR EXCEPTIONAL STRENGTHS: THE KEY TO AN UNSTOPPABLE CREATIVE BUSINESS Think for a moment... What is your greatest strength as a creative entrepreneur? So many creative business owners unknowingly undervalue their natural abilities, often focusing instead on areas that overwhelm and drain them. However when you lean into what truly sets you apart, everything can shift - your confidence, your pricing, and your ability to attract the right clients. In this episode, I’ll help you identify your personal strengths, many of which hide in plain sight and share stories of creatives who’ve transformed their businesses by embracing what they do best. If you've ever felt stuck, wished you could charge more but didn’t feel you could justify it, or you’re just tired of constantly pushing against the tide, this episode will give you a whole new perspective. Key Moments: [02:09] The mission behind my website strap-line "Build an exceptional creative business by doing what you do best" [03:53] Why most creative businesses aren't fully aligned with their genuine strengths [06:19] My experience rising to the top of my industry while being "pretty normal" [09:43] The textile artist who transformed her business by focusing on her natural strengths [11:43] How a brand designer overcame pricing difficulties by recognising her unique abilities [13:50] Our family's story of helping our daughter discover confidence through natural strengths [21:00] The transformative pattern seen in businesses built around exceptional strengths [31:37] Why we often overlook our most valuable natural abilities [36:25] How small shifts toward alignment can create unstoppable momentum Notable Quotes: "Success comes more easily when you build around what already comes naturally to you. It's not about forcing yourself to develop in areas where you're weak. It's about creating a business structure that amplifies what you're already naturally brilliant at." "The things that come most naturally to us often feel too basic to value. This is one of the great paradoxes of exceptional strength – the easier something is for you, the more likely you are to dismiss its significance." Resources Mentioned: Read :This Week's Website: Email: Share Your Insights: I'd love to hear what insights this episode has sparked about your natural abilities. Please message me on - I genuinely read every response, and many of your comments and our subsequant conversations shape future episodes. Never Miss an Episode: Subscribe to our for exclusive insights, early access to new offerings, and thoughtful approaches to building your creative business. Each week, I share practical ideas that help you recognise your expertise and build sustainable success. /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/35742950

081. WHAT'S REALLY WORKING ON INSTAGRAM IN 2025 03/13/2025

081. WHAT'S REALLY WORKING ON INSTAGRAM IN 2025 What if everything you've been told about Instagram strategy for the past year is actually wrong? In this episode, I share surprising new research that completely contradicts the "Reels and video first" approach many of us feel we should be focussed on. The data reveals a dramatic shift in what's now actually driving reach and engagement for creative businesses in 2025 - and it's not what most experts have been advising. This shift will come as a welcome relief to many creative entrepreneurs who've been struggling with constant video creation despite it not feeling natural to their business. If you've been feeling overwhelmed by making video content to feed the instgram algorithm, these evidence-based findings will help you develop a far more natural, sustainable and ultimately more enjoyable approach. I also share how niche focus, valuable content, and strategic calls to action can save you hours while improving your results... A must-hear podcast for creatives in 2025. Key Moments: [04:16] The truth about Instagram's latest algorithm shift: Why everything you thought you knew about content performance is changing dramatically in 2025. [07:11] The secret to captivating your audience: How a recently expanded Instagram feature can transform your storytelling and boost engagement naturally. [13:38] Finding your niche focus: Discover how narrowing your target audience can speed up your account growth, regardless of your current follower numbers. [17:17] Cracking the content code: The "formula approach" used by top-performing accounts to create consistent engagement without constant reinvention. [21:37] How to conduct a quick content audit: Uncover what's truly working for your Instagram account and what may need a refresh. [23:15] Hook your audience from the start: Crafting compelling content that captures attention immediately and encourages meaningful interaction. [26:03] The power of small changes: How making subtle, sustainable adjustments to your Instagram strategy can lead to transformative results over time. Notable Quotes: "The platform seems to be rewarding different types of content again, which excitingly for us creatives, means we can focus more on the formats that align with our natural strengths and creative processes." "Narrowing your focus always expands your impact. It's about finding a good balance between where you can provide exceptional value to a specific audience rather than general content." Resources: Read: Read: Website: Email: Share Your Insights: I'd love to hear what's currently working for you on instagram. Has your experience matched what the data is showing? Please do send me a DM on - however old this episode is, I genuinely read every message and am curious about your experiences. Never Miss an Episode: Subscribe to my for behind-the-scenes insights, early access to new episodes, and exclusive resources to help you grow your creative business with less effort and more joy! /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/35630780

080. WHY PERSEVERANCE IS YOUR GREATEST BUSINESS ASSET 03/06/2025

080. WHY PERSEVERANCE IS YOUR GREATEST BUSINESS ASSET Exploring the transformative power of perseverance in business. Whether you're a creative entrepreneur just starting out or running an established business, every business owner faces moments of discomfort, uncertainty, and self-doubt. But what if that discomfort isn't a sign of failure? What if it's actually the key to your business's success? Through my own personal experiences I'll guide you through practical strategies to embrace discomfort and turn it into your greatest business asset. We explore how challenges and setbacks are an inevitable part of all our entrepreneurial journies and how they can serve as stepping stones to greater growth, confidence, and sustainable success. Key Moments: [02:15] The hidden reality behind social media content - why you rarely see the 'messy middle' of business growth [03:27] My personal experience of recording 50 podcast episodes before the fear subsided [06:03] Finding an approach that works for you versus following standard advice [07:34] The relationship between discomfort and meaningful business growth [10:23] My two-year journey to secure a Selfridges concession despite consistent rejection [15:40] Why many stop just before breakthrough happens - four common patterns [19:25] How asking for specific feedback turned rejection into a clear path forward to growth [22:10] The story of landing my first prestigious venue client through persistence [25:43] How to distinguish between productive discomfort and misalignment [30:23] Five practical ways to build persistence into your business framework [34:59] The natural progression from £1,000 to £500,000 projects through incremental growth [38:38] A message for both established and new business owners feeling deflated Notable Quotes: "The difference between those who eventually succeed and those who don't isn't talent or resources or luck – it's simply the willingness to continue slightly longer than seems reasonable. To push just a bit further when everything in you wants to stop." "What looks like failure is actually just part of the process. Meaningful business success rarely happens overnight - it's built through consistent effort despite discomfort." Resources Mentioned: Read Website: Email: Persistence framework checklist available on our website Share Your Insights: Have you pushed through something that initially terrified you in your business? Or perhaps you're in an uncomfortable chapter right now? I'd love to hear your experience. Pop over to for a chat - I will always help where i can and your questions and insights often shape future episodes. Never Miss an Episode: Subscribe to my for exclusive business growth insights, behind-the-scenes content, and first access to new offerings, /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/35547290

079. HOW BIGGER GOALS CREATE CLEARER DECISIONS 02/27/2025

079. HOW BIGGER GOALS CREATE CLEARER DECISIONS Discover how setting more ambitious business goals can simplify decision-making, cut through distractions, and bring unexpected clarity. In this episode, I reveal how using bigger targets as a "clarity filter" can help creative entrepreneurs overcome shiny object syndrome, make confident choices, and feel more at ease with business growth. Learn how this counterintuitive approach will help you: Recognise your true professional value Filter out distractions Build sustainable success around your strengths All by shifting your perspective on goal-setting in a way you might never have considered before! Key Moments: [00:00] How aiming bigger creates clarity and calm in business decisions [03:20] The “10x is Easier than 2x” concept - using numbers as decision tools [05:10] Why we tend to add more projects rather than thinking bigger about our core offerings [07:07] Sustainable ambition vs. unsustainable pressure: Knowing the difference [09:17] How my “clarity number” (2.5x) became a natural filter for opportunities [12:54] Using the “clarity filter” to focus on what truly matters [14:54] How to find your own “clarity number” for motivation, not overwhelm [17:08] A word of caution: Keeping perspective and avoiding unnecessary pressure Notable Quotes: "When we pile on more projects or try to be everywhere at once, that's often unsustainable pressure. But when we think bigger about our core strengths and the work we already do brilliantly - that's sustainable ambition." "It's easier somehow to imagine doing more things than to imagine doing better with what we already have." "This isn't about adding pressure or pushing unnecessarily for massive growth. It's simply about finding a new lens to look through when you're making decisions about your business." Resources Mentioned: Book: "10x is Easier than 2x" by Dan Sullivan Read this week's full Website: Email: Share Your Insights: I'd love to hear if you've tried using a "clarity number" for your business decisions. What number brings you clarity? Does it change how you evaluate opportunities? Please do share your experiences with me on , I always love chatting about any episode, past or present. Never Miss an Episode: Subscribe to our for behind-the-scenes insights and exclusive resources that complement each episode. You'll be the first to know about new offerings and get additional support for implementing these ideas in your own business. /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/35435795

078. BREAKING FREE FROM INDUSTRY NORMS: WHY YOUR UNIQUENESS IS YOUR BIGGEST ASSET 02/20/2025

078. BREAKING FREE FROM INDUSTRY NORMS: WHY YOUR UNIQUENESS IS YOUR BIGGEST ASSET What if the industry 'shoulds' you've been following are actually holding you back? In this episode, we will explore how to distinguish between conventional business advice that genuinely fuels success and the practices that don’t align with your strengths. Through personal insights and real-world examples, I share how trusting your instincts and building a business around your natural working style can lead to greater profitability, sustainability, and long-term success. Key Moments: [00:00] Introduction to the perception of industry ’Shoulds’ [01:50] Spotting the different types of business “Shoulds" and their impact on us and our businesses [07:42] The project management tool revelation - when industry standards don't serve us [14:45] Distinguishing between growth challenges and misaligned practices [17:34] How to transform perceived limitations into business strengths [19:20] Practical ways to build systems around your natural working style [21:42] Creating sustainable success by trusting your professional instinct Notable Quotes: "Our biggest successes often come precisely when we have the courage to step away from those misaligned 'shoulds' and trust our natural way of working." "Sometimes the very best thing we can do for our businesses is to have the courage to say 'That might work brilliantly for others, but it's not right for me.'" Resources Mentioned: Read this week's full journal post Share Your Insights: I'd love to hear about your experience with business "shoulds" - when have you trusted your instincts and found it led to something better? I always love to hear your thoughts and perspective, so please do drop me a line on , Never Miss an Episode: Subscribe to our for behind-the-scenes insights, exclusive resources, and first access to new offerings. Each week, I share practical strategies for building a sustainable, profitable business that aligns with your natural strengths. /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/35333925

077. THE POWER OF PROFESSIONAL BOUNDARIES IN CREATIVE WORK 02/13/2025

077. THE POWER OF PROFESSIONAL BOUNDARIES IN CREATIVE WORK This conversation has the potential to completely transform how you run your creative business. If you've ever felt overwhelmed by client demands, struggled to take proper breaks, or found yourself responding to emails at all hours, this episode will show you how to create the space you need to do your best work, while actually strengthening your client relationships. And all done in a very straightforward and completely positive way. Key Moments: [00:00] Welcome and introduction to professional boundaries in creative business [03:13] The Costa Rica story - learning about boundaries the hard way [06:57] Why boundaries are particularly challenging in creative businesses [09:42] The hidden costs of poor boundaries - from creative exhaustion to burnout [12:08] Essential areas for setting boundaries: time, project scope, communication, financial [15:41] How to implement boundaries while maintaining positive client relationships [18:53] Practical strategies for communicating boundaries effectively [21:42] Using AI to handle boundary-related client communications [22:43] Step-by-step guide to implementing your first boundary [24:50] Signs that your boundaries are working and how to adjust them Notable Quotes: "When we don't have clear boundaries, we're actually doing our clients a disservice. They don't get our best work, they don't get our full creative energy, and they don't get the clear, professional relationship they deserve." "What's fascinating is that if I had simply set clear boundaries - an out-of-office message, a system for handling opportunities while I was away - everything would have been fine. The world wouldn't have stopped." Resources Mentioned: Read this week's full Episode link: Website: Email: Share Your Insights: I'd love to hear where you are right now with boundaries in your business. Are you feeling frustrated, relieved, or excited about implementing changes? Share your thoughts with me on - I read every message and would love to hear your perspective. Never Miss an Episode: Subscribe to our for behind-the-scenes insights, exclusive resources, and first access to new offerings. Each week, I share additional thoughts and practical tips that complement the podcast episodes. /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/35254235

076. WHEN SUCCESS LOOKS DIFFERENT THAN YOU IMAGINED 02/06/2025

076. WHEN SUCCESS LOOKS DIFFERENT THAN YOU IMAGINED Sometimes your biggest achievements can guide you in very unexpected directions. When I found myself at what many considered to be the pinnacle of my industry, I learned that true success often looks remarkably different than we imagine. In this episode, I share how my journey of creating flowers for Harry and Meghan's wedding led to an unexpected revelation about building a sustainable business - and why your most natural path to success might not be the one you're currently pursuing. Key Moments: [00:00] Introducing our most read journal post: How building a luxury brand from my kitchen table challenged industry norms [01:33] Creating royal wedding flowers: The unexpected lessons about sustainable business growth [02:11] The journey before the royal wedding: Building relationships with prestigious brands [03:15] The reason for sharing this episode: To show you that our biggest achievements often teach us something totally different from what we expect. [04:45] The unexpected advantage: How starting without industry knowledge made for a unique approach [06:58] Trusting my own intuition: The moment everything changed in my business [10:02] Behind the royal wedding designs: What truly mattered beyond the media spotlight [12:35] The pivotal moment: When florists sought business guidance over design expertise [13:44] Natural business evolution: Building around your core strengths [16:27] Practical steps to align your business with your natural expertise Notable Quotes: "Sometimes not knowing the 'right' way to do things means you find your own way, one that actually works out better for you." "Success isn't about getting everything right from the start - it's about learning from what goes wrong and staying true to what you do best." "We might be chasing one type of success while our natural talents are actually pulling us in a different, often more aligned direction." Resources Mentioned: Read: This Week's Full Post Episode 058: Email: Email: Share Your Insights: Has your vision of success evolved as your business has grown? I'd love to hear your thoughts over on about how your own definition of success might be shifting... Never Miss an Episode: for behind-the-scenes insights and first access to new offerings. Each week, I share additional thoughts and practical tips that don't make it into the podcast. /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/35145330

075. WHY I PUT MY PHONE IN ANOTHER ROOM 01/30/2025

075. WHY I PUT MY PHONE IN ANOTHER ROOM Have you ever noticed how bigger projects seem to take longer than they should? Those moments when you find yourself doing anything but the main task at hand? Research shows it takes our brain 23 minutes to fully refocus after each and every interruption. Through personal experience and scientific insights, this episode explores how creating space from distractions, during focused project work can help you complete substantial projects more efficiently . Key Moments: [00:00] A More Relaxed Episode - Designed to get you thinking about how you operate when working on larger focused projects [01:33] When something needed to change - How building my new website revealed the need for new work strategies [03:27] How we approach our relationship with digital tools [05:55] Information Overload - What our minds have to cope with on a daily basis [06:48] What the research says - It takes 23-minutes to refocus every time we are distracted [10:30] Being Realistic - Creating the right environment for completing bigger pieces of work [12:19] Learning to recognise digital distraction [14:00] Managing Strategies - To create boundaries that stick [15:38] Study - Computors In Human Behaviour - The mear presence of a smart phone can... [17:20] Learning from how our children approach device boundaries [18:26] What works best for you - Building sustainable habits without relying on willpower Notable Quotes: "Research has found that just having our phones in the same room - even when we're not using them - can reduce our brain power and ability to focus, even if we're actively trying to ignore them." "We need moments of what might feel like boredom almost, those times when our minds can wander and our creativity can breathe." Resources Mentioned: Read: This Week's Full Post Study Report: "Computers in Human Behavior" - Impact of smartphone presence Study Report: Professor Gloria Mark's research on task-switching Website: Email: Share Your Insights: What's your biggest challenge when tackling larger projects? I would genuinely love to hear from you on - to understand what's working for you right now. for behind-the-scenes insights, exclusive resources, and first access to new offerings. Each week, you'll receive carefully curated content designed to help you build a stronger, more sustainable business. /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/35006880

074. USING AI TO MAKE CUSTOMER SERVICE MORE PERSONAL NOT LESS 01/23/2025

073. THE WRITING STYLE SECRET: HOW CREATIVES CAN MAKE AI 'SOUND LIKE YOU' 01/16/2025

073. THE WRITING STYLE SECRET: HOW CREATIVES CAN MAKE AI 'SOUND LIKE YOU' Here is one foundational tool every creative business needs before using AI: your 'Writing Style Paragraph'. in this episode I'll show you exactly how to create this powerful prompt that ensures AI maintains your authentic voice in everything from emails to social posts. This simple 10-minute exercise will transform how you use AI in your business, saving hours while keeping your communication genuinely you. Plus, I'll share my personal discoveries about making AI work effectively for creative businesses without compromising your unique approach. Key Moments: [00:00] Making AI work for your creative business: Free up more of your time [01:15] Big announcement - Launch of our New Website [03:42] Personal journey with AI since late 2022 [04:46] Using AI as an editor and assistant while maintaining authenticity [08:06] How successful Creative Businesses are implementing AI [10:29] Creating space for meaningful work through AI assistance [12:15] The importance of maintaining your unique voice and how a 'Writing Style Paragraph' will do this for you [15:23] Walking you through the steps to create your own 'Writing Style Paragraph' [17:37] Next week: Building on your 'Writing Style Paragraph' to buy you back time and release stress in your business [19:17] The resourse hub on our new website introducing strategies for 2025 Notable Quotes: "The goal through all of this is to help you create more space for the work you love - and specifically when we discuss AI, for it not at all to become a replacement for your creativity, but the complete opposite, as a support that lets you focus more on what makes your business special." "The 'writing style paragraph' - it's basically a short, clear description of how you naturally write and communicate. It's effectively a guide that captures your voice, your tone, the way you connect". Resources Mentioned: Philippa Craddock Article: '' 'Writing Style Paragraph' Generator Tool' - Click and you'll find a link which will automatically open a “done for you” prompt in ChatGPT to follow and make your own. Read This Week's Full Post Share Your Insights: What's your experience with AI in your creative business? I'd love to hear your thoughts and questions about implementing AI while maintaining your authentic voice. Share your thoughts with me over on - @philippacraddock I'm always here and genuinely love to discuss your insights and experiences... Never Miss an Episode: Subscribe to our for behind-the-scenes insights, exclusive resources, and first access to new offerings. Each week, you'll receive practical guidance and thoughtful strategies to help you build a sustainable and profitable creative business. Version 5 of 5 /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/34864075

072. WHY YOUR EASIEST WORK COULD BE YOUR MOST VALUABLE ASSET 01/09/2025

072. WHY YOUR EASIEST WORK COULD BE YOUR MOST VALUABLE ASSET What if your most valuable business asset is something you're completely overlooking? In this episode we discover why the skills that often feel effortless to you might actually be your most profitable offering - and why most creative entrepreneurs are significantly undervaluing their natural abilities. Key Moments: [00:00] Why your easiest work is often your most valuable and why that matters [01:19] The surprising truth about our most valuable skills and why we overlook them [04:52] A personal perspective: Learning from past experiences in creative business [05:58] Examples: The hidden worth within creative businesses [07:24] The ripple effect: How undervaluing natural expertise impacts your entire business [08:57] Recognising when you're overlooking your most valuable skills [09:47] Understanding the distinction between 'easy' and 'effortless' [10:23] Practical ways to recognise and value your natural expertise [12:50] From conscious thought to second nature: Understanding the expertise evolution [14:42] Building a business around genuine strengths: The path to authentic growth and profitability Notable Quotes: "The skills we've truly mastered, the ones that represent our deepest knowledge, are often the very ones we dismiss as 'just basic' or 'nothing special.'" "When we consistently undervalue our work, we're not just affecting our own business - we're actually diminishing the perceived value of our entire industry." "Understanding your natural expertise isn't just about charging more - it's about building a business that truly reflects the real value you're creating for your clients." Resources: Read This Week's Full Post Share Your Insights: What natural abilities do you catch yourself taking for granted in your business? I'd love to hear about the skills that you feel are almost too easy to charge for - Share your thoughts with me over on - @philippacraddock I'm always here and genuinely love to discuss your insights and experiences... Never Miss an Episode: Subscribe to our for behind-the-scenes insights, exclusive resources, and first access to new offerings. Each week, you'll receive practical guidance and thoughtful strategies to help you build a sustainable and profitable creative business. /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/34759685

071. 15-MINUTE GUIDE TO MAKING BUSINESS RESOLUTIONS ACTUALLY WORK: THE SIENCE OF STEADY PROGRESS 01/02/2025

071. 15-MINUTE GUIDE TO MAKING BUSINESS RESOLUTIONS ACTUALLY WORK: THE SIENCE OF STEADY PROGRESS There's something powerful I've discovered about business resolutions - only 8% ever succeed, but there's a clear pattern behind the ones that do. What I've uncovered about setting genuinely meaningful goals might transform how you approach your business growth this year... Key Moments: [00:00] The paradox of expertise: Why we often dismiss our most valuable expertise as "too basic" [01:35] The valuable down time processing between one year and the next [03:19] A different approach to New Year goals, focusing on steady growth rather than dramatic changes [03:55] Where so many business goals start to go wrong and recognising the signs you're undervaluing your expertise [05:18] The difference between what we think we should be doing and and what we generally care about [07:21] How to make sure the goals you set really matter [10:44] The steps you can take to make sure you are on track and can hold focus Notable Quotes: "When we focus only on discipline and pushing ourselves harder, we miss something really important - whether these goals actually matter deeply to us and whether they make genuine sense for our business." "Studies reveal that when people pursue goals they genuinely care about, that have clear purpose and meaning for them, they're not only more likely to achieve them but also find the whole process more rewarding." "It's not about forcing ourselves into a new routine or pushing through with pure determination - it's about working towards something that truly matters to us." Resources: Read This Week's Full Post Share Your Insights: What goals feel genuinely meaningful for your business this year? I'd love to hear about the changes you're considering and how they align with what really matters to you. - Head over to - @philippacraddock for a chat. I'm always here and genuinely love to discuss your insights and experiences... Never Miss an Episode: Subscribe to our for behind-the-scenes insights and first access to new resources that will help you recognise and monetise your natural expertise. /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/34682445

070. PERMISSION TO PAUSE: TRANSFORMING YOUR BUSINESS THROUGH REST 12/26/2024

070. PERMISSION TO PAUSE: TRANSFORMING YOUR BUSINESS THROUGH REST Here's a counterintuitive truth about business growth that surprised me - the creative business owners seeing the strongest results aren't the ones constantly working. Instead, they're mastering the art and reaping the benefits of periodically stepping away entirely. I've noticed something remarkable in my own business too - our biggest breakthroughs and clearest strategic decisions have often emerged when i gave myself true permission to rest. Today I'm sharing the evidence and strategy behind this approach, and why it might transform how you think about success in your creative business. Key Moments: [01:35] Welcome and personal festive reflections [04:31] Why breaks matter most when we feel we can't take them [06:47] The research behind rest and business clarity [07:26] How strategic pauses differ from simply stopping work [10:11] Practical preparation for taking proper breaks [11:45] Building client trust through clear boundaries [13:21] How natural clarity emerges during real rest [15:52] The importance of unstructured thinking time [18:00] Strategies for maintaining clarity upon return Notable Quotes: "Strategic pauses help you recover and they create intentional space for growth. Those quiet moments, when we're not actively pushing forward, often become the foundation for our next phase of growth." "When we're constantly in motion, constantly responding and doing, we're often working from habit rather than intention. A strategic pause gives us the chance to see if those habits are still serving us well." Resources Mentioned: Related Episode: Read This Week's Full Post Share Your Insights: What has been your most powerful insight that came during a moment of rest? I'd love to hear your experience - Share your thoughts with me over on - @philippacraddock I'm always here and love to discuss your insights and experiences... Never Miss an Episode: Subscribe to our for behind-the-scenes insights, first access to new offerings, and weekly doses of practical wisdom for growing your creative business. /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/34614615

069. WHEN CLIENT MESSAGES STING: A GUIDE TO HANDLING DIFFICULT COMMUNICATIONS 12/19/2024

069. WHEN CLIENT MESSAGES STING: A GUIDE TO HANDLING DIFFICULT COMMUNICATIONS You know when a slightly negative message from a customer lands in your inbox and your heart sinks a little - Today we're exploring exactly how to handle those tricky communications with grace, and perhaps even find something valuable in them along the way. What I've discovered about handling unexpected client messages is fascinating - particularly how even the most experienced creative entrepreneurs can feel that initial sting, and why that sensitivity might actually be one of our greatest strengths... Key Moments: [00:00] Introduction: Receiving negative messages [02:58] How digital communication changes the way we interpret messages [04:59] How we can handle these messages with grace, and what they can teach us about ourselves and how we run our businesses [05:54] Analysing message content and how we can perceive them [11:47] Why developing resilience doesn't mean becoming immune to feedback [13:00] Strategies and practical steps to overcome difficult communications [16:34] Understanding how we can utilise these messages to actually improve our businesses [19:04] Summary as Philippa reflects back on the original message she was sent that inspired the podcast episode. Notable Quotes: "Those challenging messages, while never enjoyable, can actually teach us something valuable. They can help us strengthen our businesses, refine our communications, and develop a more resilient approach." "The very fact that these messages affect you shows just how much you care about what you do. That's not a weakness to overcome - it's a strength to work with." Resources: Read This Week's Full Post Share Your Insights: I'd love to hear about a time when you transformed a challenging communication into an opportunity for growth. Pop over and share your thoughts with me over on - @philippacraddock I'm always here and love to discuss your insights and experiences... Never Miss an Episode: Subscribe to our for behind-the-scenes insights, exclusive resources, and first access to new offerings. Each week, you'll receive practical guidance and thoughtful strategies to help you build a sustainable and profitable creative business. /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/34521435

068. WHY YOUR DREAM CLIENTS AREN'T FINDING YOU (AND HOW TO CHANGE THAT) 12/12/2024

068. WHY YOUR DREAM CLIENTS AREN'T FINDING YOU (AND HOW TO CHANGE THAT) Might you unknowingly be pushing away your ideal customers? In this episode, we explore the subtle shifts in your messaging that can transform who you work with. What I've discovered will fascinate you - being more selective with your client base actually leads to greater success, and the customers who value you most are often easier to find than you think. We uncover practical ways to attract the right clients, create clearer boundaries, and build a business that naturally draws in those who appreciate your expertise the most. Key Moments: [00:00] Introduction: Are you working with clients who really value what you do? [02:30] How to identify what truly matters in your client relationships [04:00] Philippa reflects on her own personal journey - Getting specific about how she has worked with her clients, mistakes she has made and how things have evolved [05:57] 3 Practical steps to attract clients who value your expertise -When you work with the 'right people' they become your biggest supporters [13:46] The one action to take today to attract better clients [14:52] Why limiting your client pool actually grows your business Notable Quotes: "Every time you say yes to a client who isn't quite right, you're potentially saying no to one who would be perfect for your business." "Being specific about who you want to work with isn't limiting - it's actually the foundation of building a business you'll really enjoy running." Resources: Read This Week's Full Post Share Your Insights: I'd love to know - what qualities make your favourite clients stand out? Pop over and share your thoughts with me on - @philippacraddock I'm always here and love to discuss your insights and experiences... Never Miss an Episode: Subscribe to our for behind-the-scenes insights and to receive early access to new resources and offerings for creative business owners. /episode/index/show/f00ef7a2-5e86-4738-871b-09ca611f7831/id/34392910

PASSION to PROFIT

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