096. YOUR LOCATION ISN'T HOLDING YOU BACK!
PASSION to PROFIT
What if the very thing you think is holding back your creative business is actually your biggest competitive advantage? This episode completely reframes how we think about our location, moving from limitation to opportunity. Drawing from real examples including TOAST, Eileen Fisher, and my own journey building a seven-figure floral business from the countryside, we explore how distance from major hubs can become a powerful differentiator. Whether you're based somewhere rural, suburban, or simply outside the traditional industry centres, this episode shows you how to transform your location...
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095. THE COLLABORATION OPPORTUNITY: HOW GETTING OUT THERE GROWS YOUR CREATIVE BUSINESS
PASSION to PROFIT
Last week, I found myself interviewing Cath Kidston in front of 50 creative entrepreneurs, and whilst I could tell you all about her incredible journey, what's more valuable is understanding how I came to be on that stage in the first place. The truth is, you cannot build a creative business in isolation. Behind every successful creative entrepreneur I know is a network of genuine relationships that have amplified their voice and opened doors to opportunities they never could have created alone. This isn't about becoming a networking machine - it's about being intentional with your connections...
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094. THE QUIET REVOLUTION HAPPENING IN CREATIVE BUSINESS
PASSION to PROFIT
What I've discovered about creative entrepreneurs who are thriving is fascinating. They're quietly stepping away from doing things like everyone else and building businesses that actually work for them. This isn't just about being different for the sake of it; it's about recognising what you're naturally brilliant at and having the courage to build everything around that foundation. In this episode, I share real examples of creative entrepreneurs who've broken industry "rules" and seen remarkable results. From the textile artist who stopped trying to do everything and focused entirely on...
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093. THE POWER OF CREATIVE COMMUNITY: WHY SURROUNDING YOURSELF WITH LIKE-MINDED PEOPLE CHANGES EVERYTHING
PASSION to PROFIT
Running a creative business can feel remarkably isolating. While friends and family are wonderfully supportive, they don't always understand the specific challenges of pricing creative work, the vulnerability of putting your designs into the world, or the constant balance between creativity and commerce. What I've discovered is that when you connect with other creative entrepreneurs who truly get it, something transformative happens. In this episode, I share how creative business community completely changed my approach to entrepreneurship, why business networking for creatives looks different...
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092. THE BASE NOTES HANDBOOK: BUILD YOUR CREATIVE BUSINESS BY DOING WHAT COMES NATURALLY
PASSION to PROFIT
After months of development, I'm revealing the complete framework that transforms struggling creative businesses into thriving ones. Many creative entrepreneurs unknowingly struggle against their natural strengths instead of building from them. In this episode, I introduce The Base Notes framework, a proven approach that helps you align your creative business with what you naturally do best. Learn why sustainable growth, authentic marketing, and real confidence come from recognising and building around your exceptional strengths. This isn't about becoming someone different, it's about growing...
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091. THE INTEGRATION EFFECT: WHEN BUSINESS AND CREATIVITY WORK TOGETHER
PASSION to PROFIT
Do you find yourself mentally "switching hats" between your creative work and business tasks? Have you ever felt that business systems somehow constrain your creative freedom? You're certainly not alone. In this episode, I explore what happens when we stop seeing business and creativity as opposing forces and instead allow them to genuinely enhance each other. I share real examples of creative business owners who have applied their creative thinking to pricing, client relationships, business systems, and more, discovering that true success comes not from compartmentalising, but from...
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090. WHY CARE AND DESIGN MATTER IN BUSINESS
PASSION to PROFIT
What if the invisible care you pour into your creative business is your greatest differentiator? Inspired by a powerful interview with Sir Jony Ive, (legendary designer behind Apple's most iconic products) this episode explores the spiritual dimension of design and why genuine care-beyond aesthetics and functionality can set your work apart in a noisy world. Philippa shares why intention, meaning, and authentic human connection are at the heart of creative business success, and how embracing these principles can transform not just your products, but your entire client experience Key...
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089. THE RIPPLE OF AMBITION: WHY YOUR CREATIVE BUSINESS GROWTH MATTERS
PASSION to PROFIT
Have you ever caught yourself downplaying your ambitions for your creative business? Maybe you’ve hesitated to voice your bigger dreams, or even allowed yourself to fully imagine them. You’re not alone. Many creative entrepreneurs start with modest goals-enough work to pay the bills, flexibility for family life, or simply doing what they love. But when you align your business with your exceptional strengths, something remarkable happens: your ambition naturally grows. In this episode, we explores the “Ripple Of Ambition” - how building your creative business around what you do best...
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BONUS EPISODE: A LITTLE SOMETHING EXTRA: BRINGING YOU BEHIND THE SCENES
PASSION to PROFIT
Show Notes: In this special Tuesday bonus episode, I’m pulling back the curtain to share some exciting behind-the-scenes changes. I’m introducing a brand new “Real Life, Right Now” section to our weekly newsletters, a space designed to bring you closer into my world and offer genuine, meaningful connection for creative entrepreneurs. This thoughtful addition reflects what I’ve noticed: as creative business owners, we’re craving more authenticity and real stories in an AI driven content landscape. Listen in to discover how I’m constantly evolving to best support your creative...
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088. PERMISSION TO BE OBSESSED: WHY CREATIVE ENTREPRENEURS SHOULD BUILD DIFFERENTLY
PASSION to PROFIT
"I love thinking about my work all the time. It doesn't feel like an imposition, it feels like the privilege of doing something I'm obsessed with." When a friend said this during dinner recently, it struck a chord... This powerful episode explores why creative entrepreneurs often unconsciously limit their potential by trying to fit into industry norms or downplaying their ambition. We're constantly receiving subtle messages to "stay in our lane" or "be realistic", that our dedication to our creative businesses is somehow unhealthy. Instead, I'm inviting you to embrace your healthy obsession...
info_outlineWhat if everything you've been told about Instagram strategy for the past year is actually wrong? In this episode, I share surprising new research that completely contradicts the "Reels and video first" approach many of us feel we should be focussed on. The data reveals a dramatic shift in what's now actually driving reach and engagement for creative businesses in 2025 - and it's not what most experts have been advising. This shift will come as a welcome relief to many creative entrepreneurs who've been struggling with constant video creation despite it not feeling natural to their business. If you've been feeling overwhelmed by making video content to feed the instgram algorithm, these evidence-based findings will help you develop a far more natural, sustainable and ultimately more enjoyable approach. I also share how niche focus, valuable content, and strategic calls to action can save you hours while improving your results... A must-hear podcast for creatives in 2025.
Key Moments:
- [04:16] The truth about Instagram's latest algorithm shift: Why everything you thought you knew about content performance is changing dramatically in 2025.
- [07:11] The secret to captivating your audience: How a recently expanded Instagram feature can transform your storytelling and boost engagement naturally.
- [13:38] Finding your niche focus: Discover how narrowing your target audience can speed up your account growth, regardless of your current follower numbers.
- [17:17] Cracking the content code: The "formula approach" used by top-performing accounts to create consistent engagement without constant reinvention.
- [21:37] How to conduct a quick content audit: Uncover what's truly working for your Instagram account and what may need a refresh.
- [23:15] Hook your audience from the start: Crafting compelling content that captures attention immediately and encourages meaningful interaction.
- [26:03] The power of small changes: How making subtle, sustainable adjustments to your Instagram strategy can lead to transformative results over time.
Notable Quotes:
"The platform seems to be rewarding different types of content again, which excitingly for us creatives, means we can focus more on the formats that align with our natural strengths and creative processes."
"Narrowing your focus always expands your impact. It's about finding a good balance between where you can provide exceptional value to a specific audience rather than general content."
Resources:
- Read: This Week's Journal Post
- Read: Metricool's 2024 Social Media Report
- Website: www.philippacraddock.com
- Email: [email protected]
Share Your Insights:
I'd love to hear what's currently working for you on instagram. Has your experience matched what the data is showing? Please do send me a DM on Instagram - however old this episode is, I genuinely read every message and am curious about your experiences.
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