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087. 2025 DESIGN TRENDS: WHAT CREATIVE BUSINESS OWNERS NEED TO KNOW

PASSION to PROFIT

Release Date: 04/24/2025

096. YOUR LOCATION ISN'T HOLDING YOU BACK! show art 096. YOUR LOCATION ISN'T HOLDING YOU BACK!

PASSION to PROFIT

What if the very thing you think is holding back your creative business is actually your biggest competitive advantage? This episode completely reframes how we think about our location, moving from limitation to opportunity. Drawing from real examples including TOAST, Eileen Fisher, and my own journey building a seven-figure floral business from the countryside, we explore how distance from major hubs can become a powerful differentiator. Whether you're based somewhere rural, suburban, or simply outside the traditional industry centres, this episode shows you how to transform your location...

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PASSION to PROFIT

Last week, I found myself interviewing Cath Kidston in front of 50 creative entrepreneurs, and whilst I could tell you all about her incredible journey, what's more valuable is understanding how I came to be on that stage in the first place. The truth is, you cannot build a creative business in isolation. Behind every successful creative entrepreneur I know is a network of genuine relationships that have amplified their voice and opened doors to opportunities they never could have created alone. This isn't about becoming a networking machine - it's about being intentional with your connections...

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PASSION to PROFIT

What I've discovered about creative entrepreneurs who are thriving is fascinating. They're quietly stepping away from doing things like everyone else and building businesses that actually work for them. This isn't just about being different for the sake of it; it's about recognising what you're naturally brilliant at and having the courage to build everything around that foundation. In this episode, I share real examples of creative entrepreneurs who've broken industry "rules" and seen remarkable results. From the textile artist who stopped trying to do everything and focused entirely on...

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PASSION to PROFIT

Running a creative business can feel remarkably isolating. While friends and family are wonderfully supportive, they don't always understand the specific challenges of pricing creative work, the vulnerability of putting your designs into the world, or the constant balance between creativity and commerce. What I've discovered is that when you connect with other creative entrepreneurs who truly get it, something transformative happens. In this episode, I share how creative business community completely changed my approach to entrepreneurship, why business networking for creatives looks different...

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PASSION to PROFIT

After months of development, I'm revealing the complete framework that transforms struggling creative businesses into thriving ones. Many creative entrepreneurs unknowingly struggle against their natural strengths instead of building from them. In this episode, I introduce The Base Notes framework, a proven approach that helps you align your creative business with what you naturally do best. Learn why sustainable growth, authentic marketing, and real confidence come from recognising and building around your exceptional strengths. This isn't about becoming someone different, it's about growing...

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PASSION to PROFIT

Do you find yourself mentally "switching hats" between your creative work and business tasks? Have you ever felt that business systems somehow constrain your creative freedom? You're certainly not alone. In this episode, I explore what happens when we stop seeing business and creativity as opposing forces and instead allow them to genuinely enhance each other. I share real examples of creative business owners who have applied their creative thinking to pricing, client relationships, business systems, and more, discovering that true success comes not from compartmentalising, but from...

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PASSION to PROFIT

What if the invisible care you pour into your creative business is your greatest differentiator? Inspired by a powerful interview with Sir Jony Ive, (legendary designer behind Apple's most iconic products) this episode explores the spiritual dimension of design and why genuine care-beyond aesthetics and functionality can set your work apart in a noisy world. Philippa shares why intention, meaning, and authentic human connection are at the heart of creative business success, and how embracing these principles can transform not just your products, but your entire client experience   Key...

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PASSION to PROFIT

Have you ever caught yourself downplaying your ambitions for your creative business? Maybe you’ve hesitated to voice your bigger dreams, or even allowed yourself to fully imagine them. You’re not alone. Many creative entrepreneurs start with modest goals-enough work to pay the bills, flexibility for family life, or simply doing what they love. But when you align your business with your exceptional strengths, something remarkable happens: your ambition naturally grows. In this episode, we explores the “Ripple Of Ambition” - how building your creative business around what you do best...

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PASSION to PROFIT

Show Notes: In this special Tuesday bonus episode, I’m pulling back the curtain to share some exciting behind-the-scenes changes. I’m introducing a brand new “Real Life, Right Now” section to our weekly newsletters, a space designed to bring you closer into my world and offer genuine, meaningful connection for creative entrepreneurs. This thoughtful addition reflects what I’ve noticed: as creative business owners, we’re craving more authenticity and real stories in an AI driven content landscape. Listen in to discover how I’m constantly evolving to best support your creative...

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PASSION to PROFIT

"I love thinking about my work all the time. It doesn't feel like an imposition, it feels like the privilege of doing something I'm obsessed with." When a friend said this during dinner recently, it struck a chord... This powerful episode explores why creative entrepreneurs often unconsciously limit their potential by trying to fit into industry norms or downplaying their ambition. We're constantly receiving subtle messages to "stay in our lane" or "be realistic", that our dedication to our creative businesses is somehow unhealthy. Instead, I'm inviting you to embrace your healthy obsession...

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I've been noticing something fascinating happening in design right now – While AI innovation rushes forward, there's this equally powerful pull back towards handcrafted work and genuine connection. But, rather than feeling pressured to chase every trend (who has the time!?), through insights from Creative Boom's latest industry report this episode shares which 2025 design trends actually matter for small creative businesses, and how they might best complement what you already do brilliantly. These insights from leading design studios reveal opportunities that play to your natural strengths rather than working against them – and isn't that the kind of trend worth paying attention to?

 

Key Moments:

  • [01:53] Introduction to Creative Boom's 2025 design trends report
  • [03:03] The importance of balancing trend awareness with authentic creative values
  • [04:14] The AI-Human Balance: AI moving beyond ideation to final outputs
  • [06:09] The counter-movement: returning to handcrafted, human-centered design
  • [07:43] The #StarterPackNoAI movement as an example of reclaiming creative space
  • [09:22] The return to physical experiences and creating meaning in a digital world 
  • [12:28] The craft renaissance: personalisation, sustainability, and technology integration
  • [14:25] Design experimentation and breaking away from template-driven sameness
  • [16:30] "Minimalist Maximalism" as an emerging visual approach 
  • [18:50] How these trends create opportunities for small creative businesses

 

Notable Quotes:

"The most successful creative businesses don't blindly follow every trend but thoughtfully incorporate relevant elements that align with their own authentic approach."

"This isn't an either/or situation but a rebalancing, where we're getting clearer about where technology adds value and where human creativity remains irreplaceable."

"Your greatest asset isn't about how well you follow trends—it's your capacity to create work that only you could make, infused with your combination of skills, experiences, and perspective."

 

Resources Mentioned:

 

Share Your Insights:

I'd love to hear which of these design trends resonates most with your creative business. Are you already incorporating some of these movements, or are you seeing different trends emerging in your specific field? Send me a message on Instagram I genuinely value these conversations and learn so much from your experiences, with many of these conversations going on to shape future episodes.

 

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