S01E03 - Why TikTok Will Fail You and What You Can Do About It // Also, Why Traditional Affiliate Networks Are Falling Short Part 2 of 4
Release Date: 11/21/2024
S01E05 - Gift Cards ; Why They Are More Than A Backup Plan
Masters of DTC
Last-minute holiday shopper? You're not alone! 🎁 Join Aashi and Sandeep as they spill surprising secrets about gift cards, including why night owls make the best customers and how guilt-free shopping leads to bigger splurges. From mysterious 10:30 PM buying sprees to why Gen Z is ditching wrapped presents for digital gifts, discover how gift cards went from lazy last resort to retail goldmine. Plus, learn the counterintuitive reason why pushing FOMO might actually hurt your sales (spoiler: nobody likes feeling guilty during the holidays!). Perfect for brand owners looking to boost sales or...
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S01E04 - The 22 Immutable Laws of E-Commerce: Strategies for DTC Success
Masters of DTC
🎙️ The 22 Immutable Laws of E-Commerce Happy Thanksgiving! In this episode, Sandeep Bansal breaks down the 22 Immutable Laws of E-Commerce—a comprehensive framework inspired by timeless marketing principles and adapted for the digital age. From the Law of Value and Law of Trust to the game-changing Law of Personalization and Law of Partnerships, Sandeep shares practical insights to help DTC brands build trust, scale effectively, and optimize performance. Discover why the Law of Quality and Law of User Experience are foundational to customer retention, how First-Party Data will shape the...
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S01E03 - Why TikTok Will Fail You and What You Can Do About It // Also, Why Traditional Affiliate Networks Are Falling Short Part 2 of 4
Masters of DTC
In this episode of Masters of DTC, we dive deep into TikTok's affiliate program and its implications for e-commerce businesses. Hosts Sandeep and Aashi share firsthand experiences and insights on why traditional TikTok affiliate marketing might fail, and how businesses can pivot to more effective partnership-led sales and marketing strategies. Learn about the crucial differences between mere affiliate relationships and true partnerships, plus get practical tips for managing your business during the busy Black Friday season. Whether you're considering TikTok for your e-commerce business or...
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S01E02 - Why Traditional Affiliate Programs Are Failing - Part 1 of 4
Masters of DTC
Episode 2: Why Traditional Affiliate Programs Are Failing DTC Brands Welcome to Episode 2 of Season 1 of Masters of DTC! In this episode, hosts Sandeep Bansal and Aashi Garg dive deep into why traditional affiliate programs are falling short of meeting the complex demands of emerging direct-to-consumer (DTC) brands. They explore how the modern customer journey is anything but a straight line. With prospects discovering brands through a multitude of channels like TikTok, Instagram, Facebook, YouTube, and more, tracking and engaging customers has become increasingly complex. The hosts discuss...
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S01E01 Pre BFCM Week - How we're preparing our Ad Accounts & Email Messaging
Masters of DTC
In this timely episode, recorded on November 18th, we dive into the most critical two weeks of the year for DTC brands—Black Friday and Cyber Monday (BFCM). Whether you're in the Far East, Europe, or North America, this is the season to maximize your efforts and capitalize on months of planning. Join us as we share actionable strategies we're using with our clients to crush their BFCM goals. Here's what you'll learn: 🔑 Building Excitement: How to leverage last-call VIP list invitations and early access strategies starting as early as November 22nd. 🎁 Gift-Giving Ads: Insights into...
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Masters of DTC - Let's Challenge the Status Quo
Masters of DTC
What if the secrets to building a thriving DTC brand weren’t in your typical playbook? Masters of DTC cuts through the noise with raw, no-BS conversations that redefine how eCommerce brands grow. This isn’t your cookie-cutter podcast about scaling Facebook ads or boosting AOV. Instead, we dive deep into untold stories, unconventional strategies, and the bold experiments that separate forgettable brands from iconic ones. Each episode brings you unfiltered insights from DTC pioneers, rebel marketers, and founders who’ve turned wild ideas into unstoppable growth engines. We uncover the why...
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