077: Transitioning Vineyards to Regenerative Organic Certification with Hilary Graves
Release Date: 08/05/2025
080: Transitioning from Grape Grower to Winemaker with Jim Duane - Part 1
Vineyard Underground
Many vineyard owners eventually consider moving beyond grape growing into winemaking, whether to create a new revenue stream, take control of their fruit, or explore a more creative outlet. In this episode, we welcome winemaker and podcaster Jim Duane of Seavey Vineyard and the Inside Winemaking podcast for the first part of a two-part discussion on how growers can make this transition successfully. The conversation discusses the mindset, skills, and resources needed to move from vineyard to cellar. Jim shares why a formal chemistry degree isn’t required to produce quality wine, how growers...
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079: Plan My Vineyard with Matthieu Wheeler
Vineyard Underground
In this episode, Fritz walks through the full planning process for a brand-new vineyard alongside guest Matthieu Wheeler. Matthieu, the winemaker at Cassidy Hill Vineyard in Connecticut and founder of Wheeler Winery, is preparing to establish his own vineyard on a newly purchased property. With Fritz’s guidance, listeners get a behind-the-scenes look at what goes into selecting vineyard sites, designing blocks, and preparing the land for long-term success. Fritz and Matthieu cover vineyard economics, including the realistic costs of establishing and maintaining vines, equipment investments,...
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078: Beyond Organic Wine with Adam Huss
Vineyard Underground
In this episode of Vineyard Underground, Fritz welcomes Adam Huss — host of the Beyond Organic Wine podcast, winemaker at Centralas Wine, and creator of the Crenshaw Cru Wine Garden in South Los Angeles. Adam shares his unconventional path into winemaking, beginning with a career in the nonprofit sector before launching a winery focused on ecological and community-driven practices. The conversation explores Adam’s philosophy of going “beyond organic” to embrace an ecological approach to winegrowing — one that avoids getting boxed into industry buzzwords and instead focuses on the...
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077: Transitioning Vineyards to Regenerative Organic Certification with Hilary Graves
Vineyard Underground
In this episode, we welcome Hilary Graves, Vineyard and Grower Relations Manager at Booker Wines, to discuss how she successfully transitioned an Organic vineyard to regenerative organic certification. With over 20 years of field experience on California’s Central Coast, Hilary brings practical strategies and candid stories about what it really takes to move beyond standard organic practices. Hilary explains the core pillars of regenerative organic certification — soil health, social fairness, and animal welfare — and why she and the team at Booker Wines chose to pursue this path. She...
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076: Growing Grapes Around the World – England with Dr. Belinda Kemp
Vineyard Underground
In this episode of Vineyard Underground, we welcome Dr. Belinda Kemp, viticulture and enology researcher at NIAB in East Malling, England, to explore the evolving wine industry in the UK. With a background in theatrical arts and a PhD in Pinot Noir, Dr. Kemp brings a dynamic perspective to the scientific and practical aspects of cool climate viticulture. The conversation covers England’s emerging reputation for sparkling wine, the impact of climate variability on grape production, and the country's increasing focus on sustainability and innovation. Dr. Kemp discusses the shift from...
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075: The Importance of Mycorrhizal Fungi for Vineyard Health with Dr. R. Paul Schreiner
Vineyard Underground
In this episode of Vineyard Underground, Fritz welcomes Dr. R. Paul Schreiner, recently retired research plant physiologist from the USDA, for a deep dive into the fascinating world of mycorrhizal fungi and their impact on vineyard health. With over two decades of research experience in grapevine physiology and root biology, Dr. Schreiner shares the critical roles these fungi play in nutrient uptake, root efficiency, drought tolerance, and overall soil structure. Fritz and Dr. Schreiner explore what arbuscular mycorrhizal fungi (AMF) are, how they form symbiotic relationships with grapevine...
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074: Variation in Young Vine Training in Diverse Climates
Vineyard Underground
In this solo episode, we take a deep dive into the many variables that influence young vine training in different climates. Listeners will gain a clear understanding of how climate, trellis selection, rootstock vigor, and regional weather risks shape vine training strategies. Fritz explains how cold-climate growers often rely on double trunks or “spare parts viticulture” to prepare for winter damage, while warmer-climate vineyards may benefit from fast-tracking techniques like green topping and one-shoot training for quicker vineyard establishment. We walk through scenarios where...
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073: Soil Nutrient Interactions and the Role of Potassium in Eastern Vineyards with Dr. Jaclyn Fiola
Vineyard Underground
In this episode of Vineyard Underground, Fritz welcomes soil scientist Dr. Jaclyn Fiola for an in-depth discussion on one of viticulture’s most misunderstood nutrients — potassium. Drawing from her recent research and extensive fieldwork across the Mid-Atlantic region, Jaclyn breaks down how potassium behaves differently from other macronutrients, where it originates in the soil, and what makes its availability so complex for grape growers. Fritz and Jaclyn explore why vineyards in the Eastern U.S. often see discrepancies between soil and tissue potassium levels and how that can impact...
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072: How Research Influences Our Spray Program Decisions with Dr. Katie Gold
Vineyard Underground
In this episode of Vineyard Underground, host Fritz Westover welcomes Dr. Katie Gold, Assistant Professor of Grape Pathology at Cornell University, for a deep dive into how research drives informed spray program decisions in the vineyard. Dr. Gold brings her extensive expertise in grape disease management to the conversation, shedding light on how growers can use scientific data and field research to refine their fungicide strategies and protect their crops more effectively. Fritz and Katie explore the critical role of disease forecasting models, including how they are developed and validated,...
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071: Demystifying Spray Adjuvants with Paul Crout
Vineyard Underground
In this episode, we are joined by a friend and repeat guest, Paul Crout. Paul is a leading pest control advisor, certified crop control advisor, and one of the foremost experts on wine grape nutrition, spray adjuvants, and more in the ag and viticulture realm. He currently works as a leading agronomist with Helena Agra Enterprises in California, and he has the honor of being the only guest we've had on the podcast three times! Adjuvants can be a dry topic, but we promise this discussion provides a lot of valuable take-home information. It’s one of those episodes where you will want to take...
info_outlineIn this episode, we welcome Hilary Graves, Vineyard and Grower Relations Manager at Booker Wines, to discuss how she successfully transitioned an Organic vineyard to regenerative organic certification. With over 20 years of field experience on California’s Central Coast, Hilary brings practical strategies and candid stories about what it really takes to move beyond standard organic practices.
Hilary explains the core pillars of regenerative organic certification — soil health, social fairness, and animal welfare — and why she and the team at Booker Wines chose to pursue this path. She walks listeners through how integrating multi-species cover crops, implementing low-till and no-till practices, and bringing in grazing livestock have helped improve soil structure, increase water retention, and reduce reliance on inputs. Fritz and Hilary also dig into the challenges of vineyard mechanization on steep terrain, minimizing tractor passes, and creative pest control strategies, including releasing predatory lacewings by drone to combat leafhoppers.
Whether you’re already farming organically or just exploring what’s next, this episode offers tangible examples of how even small changes can drive long-term benefits for your soil, your business, and the environment.
In this episode, you will hear:
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The difference between organic and regenerative organic certification
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How to build a diverse cover crop blend (and why 15 species might be better than five)
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Using a Yeomans plow to increase water infiltration without disturbing soil structure
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Grazing sheep for cover crop termination in a mutually beneficial partnership
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Why releasing beneficial insects by drone can outpace traditional sprays for pest control
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Resources:
Schedule your 15-minute FREE vineyard help call with Fritz for the week of August 25th at www.virtualviticultureacademy.com/call.
Join Fritz live to learn about What Our Grapevine Leaves Are Telling Us – Diagnosing & Treating Symptoms on August 26, 2025 | 5:00-6:30 PM CST. Register for FREE - www.virtualviticultureacademy.com/symptons.
If you’re starting a vineyard or thinking about starting a vineyard, visit VirtualViticulureAcademy.com/growsmart to get Fritz’s online Prospective Winegrape Grower Course to help you get your vineyard planned and planted correctly from the start. Use the code PODCAST at checkout to save $89.00 as a thank you for being a podcast listener.
If you have questions about today’s episode or ideas for future episodes, go to VineyardUndergroundPodcast.com and click the Ask Fritz button.
Today’s Guest:
Hilary Graves is a winegrower, winemaker, and viticulture educator with more than 20 years of field experience on California’s Central Coast. She currently works as the Vineyard & Grower Relations Manager for Booker Wines in Paso Robles, CA.
Connect with Hilary and learn more about Booker Wines - https://www.bookerwines.com or follow her at https://www.instagram.com/hilarysgraves/ or https://www.instagram.com/bookervineyard/
Episode Sponsor:
Today’s episode was brought to you by Clemens Technologies.
Clemens Technologies is the market leader in machinery for all elements of vineyard management. Visit https://www.clemens-online.com/us/ and provide the code UNDERGROUND to receive 5% off your order of in-stock machinery. Or reach out to Thomas Clemens directly at [email protected] with any questions.
Episode Credits:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.