Ep 4 - How to Build a Successful Cleaning Company That Lasts
Release Date: 09/30/2025
Ep. 20 - Stop Cleaning If You Want to Scale Your Business
The Cleaning Journey
Stop Cleaning If You Want to Scale Your Business Most cleaning business owners believe growth comes from doing more—more jobs, more hours, more stress. But that’s exactly what keeps them stuck. In this episode of The Cleaning Journey, Misa sits down with Boris, founder and CEO of VepoClean, to unpack what actually separates owner-operators from true business owners. Boris shares how he transformed a cleaning company into a structured, scalable operation by shifting away from day-to-day cleaning and constant firefighting—without revealing every detail upfront. This conversation is for...
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Ep. 19 - How Strong Systems and Faith Helped Scale a Cleaning Business
The Cleaning Journey
Building a successful cleaning business isn’t just about getting more clients — it’s about making the right decisions, setting boundaries, and building systems that protect your money, time, and peace. In this episode of The Cleaning Journey Podcast, we sit down with Brittany Thomas, founder of MaJur Klean Cleaning Service, to talk about how faith-led decision-making and strong systems helped her avoid the most common mistakes that keep cleaning business owners stuck, stressed, and burned out. Brittany started her business in 2015 with nothing but a bucket and a mop. What began as a...
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Ep. 18 - This One Pricing Mistake Attracts the WORST Cleaning Clients
The Cleaning Journey
Are you trying to start a cleaning business but feel overwhelmed, underpaid, or unsure if you’re doing it right? Are you stuck in the early stages of a cleaning business start up and wondering why growth feels harder than it should? Do you want to grow my cleaning company but keep attracting the wrong clients or struggling with cleaning business pricing? In this episode, we dive deep into the real story behind starting a cleaning business from scratch — the mistakes, lessons, and systems that separate struggling cleaners from confident cleaning business owners. This conversation is a raw...
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Ep.17- Why This Cleaning Business Lasted 18 Years (Most Don’t)
The Cleaning Journey
Starting a commercial cleaning business can feel overwhelming, especially when you’re navigating pricing, hiring, systems, and growth all at once. If you’re in the cleaning business start-up phase or trying to scale past owner-operator mode, this episode is a must-watch. In this episode, Misa Avalos sits down with a seasoned cleaning mentor who shares what it really takes to build a sustainable company, from how to start a cleaning business from scratch to building leadership, systems, and culture that last. You’ll hear real lessons from years of trial and error in the cleaning business,...
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Ep.16 - Why Being the Cheapest Cleaner Will Kill Your Business
The Cleaning Journey
If you’re trying to start a cleaning business, break into commercial cleaning, or finally scale your cleaning company without burning out, this episode will hit close to home. In this conversation, we sit down with Denise Christopher, founder and owner of Attention to Detail Janitorial Services, a respected commercial cleaning business serving Ocean and Monmouth County, New Jersey. Denise shares how she went from survival mode as a newly divorced single mom—borrowing a car, moving back home, and cleaning just to pay the bills—to building a stable, systemized cleaning company with...
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Ep. 15 - She Rebuilt Her Cleaning Business From Zero - Here’s Why
The Cleaning Journey
Growing a cleaning business doesn’t have to mean burnout, chaos, or constant turnover. In this episode, we break down what it really takes to build a commercial cleaning business with strong systems, loyal clients, and a team you can trust. Rina Solano-Castillo is the CEO and founder of Pure and Clean Cleaning, which she launched in 2020 with a clear vision: to build the Pacific Northwest’s leading cleaning company known for exceptional service, unmatched quality, and a heart for community. Driven by her passion for excellence, Rina not only focuses on delivering top-tier cleaning...
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Ep. 14 - How to Start a Cleaning Business With Quality That Sells Itself
The Cleaning Journey
How to Start a Cleaning Business With Quality That Sells Itself If you want to learn how to start a cleaning business that clients rave about before you even sell them anything, this episode is your blueprint. Most cleaning business start up owners rush into adding services—but today’s guest shows why the companies that grow the fastest are the ones that put quality and training first. In this conversation, we break down how to start a cleaning business step by step by focusing on the things that truly make a cleaning biz stand out: mastery, integrity, consistency, and a customer...
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Ep. 13 - How to Start a Cleaning Business Even If You Don’t Feel Ready
The Cleaning Journey
How to Start a Cleaning Business Even If You Don’t Feel Ready Starting a cleaning business feels overwhelming when you don’t feel ready, no plan, no experience, and a lot of fear. In this episode of the Cleaning Journey Podcast, Misa sits down with Swaara Heli, the owner of Made for Condos, whose story proves you can begin long before you feel confident. Whether you're launching a cleaning business start up, stepping into your first house cleaning business, or wondering how to start a cleaning business with limited resources, this interview shows the real behind-the-scenes journey most...
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Ep. 12 - The TRUTH About Hiring Cleaners No One Talks About
The Cleaning Journey
Running a cleaning business is more than systems and schedules — it’s leadership, instincts, boundaries, and learning from the painful moments no one talks about. In today’s episode, I’m joined by Donna Dougherty, founder of Go Green Cleaning Experts, an eco-friendly residential and commercial cleaning business based in Pennsylvania. Donna opens up about the season when cleaning business mistakes, wrong hires, and lack of boundaries nearly pushed her into a breaking point, and how rebuilding her leadership and switching to solo cleaners completely transformed her company. If...
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Ep. 11 - How to Start a Cleaning Business Without These Cleaning Business Mistakes
The Cleaning Journey
How to Start a Cleaning Business Without These Cleaning Business Mistakes Starting a cleaning business is exciting, until the mistakes you don’t even know you’re making start holding you back. In this episode, we break down how to start a cleaning business the right way, so you can avoid the setbacks most new owners struggle with. Whether you're launching a cleaning business start-up, a commercial cleaning business, or starting a cleaning business from scratch, this conversation will help you build a strong foundation before burnout hits. You’ll hear real-world insights from a successful...
info_outlineIn this episode, Misa sits down with Ashley Sternemann, owner of Perfection Cleaning, who has spent the last 18 years building a thriving cleaning business. Ashley shares her inspiring journey from a career in finance to becoming an entrepreneur, the challenges she faced in the early days, and how perseverance shaped her success.
She highlights the importance of hiring the right people, building a strong workplace culture, and leading with empathy. Ashley also discusses why professionalism and communication are essential in the cleaning industry, how to create effective training systems, and the role of leadership in supporting your team.
You’ll also hear how community service and giving back have been central to her company’s growth and purpose. Whether you’re just starting your cleaning business or looking to take it to the next level, Ashley’s insights will inspire and equip you for success.
👉 Tune in for lessons on entrepreneurship, leadership, hiring, training, culture, business growth, and community involvement.
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