Strategic Business Influencers: An Interview with Paige Velasquez Budde
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As a business leader, you know the importance of building trust, credibility, and differentiation for your organization. But have you considered how developing your personal brand as a strategic business influencer can unlock new levels of impact and growth? In this episode, we sit down with Paige Velasquez Budde, Partner & CEO at Zilker Media and an expert in helping executives and entrepreneurs amplify their thought leadership. Paige shares a transformative framework for recognizing your unique potential and aligning your personal and professional goals. You'll discover: ...
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2024 Year-End Review
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This year has been a journey through inspiring conversations with industry leaders across banking, skincare, plant-based foods, and beyond. In this episode of the Listen Loudly Podcast, we look back to stories that reveal not just the strategies behind iconic brands but the human grit, passion, and innovation driving them forward. Whether you're scaling a startup or leading a team in a global organization, this episode will help you learn how leaders made their mark in the industries they’re in. Show Notes The ROI of Purpose: An Interview with Haley Rushing from The Purpose Institute...
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Striking a Media / Messaging Balance: An Interview with Ryan Pitylak
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In this episode of Listen Loudly podcast, we dive deep into the intersection of creative and media in marketing with Ryan Pitylak, a seasoned digital marketer. Having worked with major brands like Fox, E-Trade, and Beachbody, Ryan shares: The critical role creative plays in driving ad performance. Why creative is now the key to targeting on platforms like Meta and TikTok. The distinction between demand creation and demand capture, and how to master both for brand success. How empathy and mission-driven strategies transform both businesses and lives. Why scaling creative production is...
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7 Tips to Lead with Mindfulness: An Interview with Sherif Sakr
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In this episode of Listen Loudly Podcast, we delve into the transformative power of mindfulness with our guest, Sherif. Discover how creating space between stimulus and response can unlock fulfillment and help you focus on what truly matters. Learn about daily mindfulness practices, from meditation to gratitude. Explore why mindfulness isn't just a trend but a business imperative. Hear how the "eulogy exercise" reshapes leadership priorities. Find out how to balance energy, work, and love without the overwhelm. Gain actionable tips to integrate mindfulness into your AM and PM...
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CEO Unlocked: Goal Setting for the Next Level: An Interview with Joel Trammell
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Dive into a powerful conversation on what it truly means to lead at the highest level. Our guest, a seasoned CEO coach, Joel Trammell, unpacks the often-overlooked mental models that distinguish successful CEOs from the rest. In this episode of Listen Loudly Podcast, we explore the critical shifts CEOs must make, moving beyond specialized expertise to adopt a holistic, goal-centric mindset. Key Insights Transitioning from functional expertise to a generalist CEO role The 3 mental models that transform organizational leadership Why conventional goal setting often fails CEOs and what to do...
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Make Better Decisions: The Role of Research in Marketing
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In this episode of Listen Loudly Podcast, we dive deep into how research can dramatically improve marketing outcomes, even on a tight timeline. From AB testing to rapid feedback loops, our guests, Ron Howard and Jordan Kraft, break down how data-driven insights can help brands fine-tune their messaging and make smarter decisions, faster. Key Takeaways: Learn why research doesn’t have to be a colossal or time-consuming effort. Discover how quick, tactical studies can provide invaluable insights for optimizing your ads. Hear real-world examples, including a global crisis study completed...
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How to Scale a CPG Brand: An Interview with Rich Rodríguez-Mahé
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In this episode of Listen Loudly, we dive deep into the biggest mistakes challenger brands make when scaling. Joined by seasoned CPG marketer Rich Rodríguez-Mahé, we explore why rushing to change or pivot can harm your brand more than help it. Learn from his 14-year journey at PepsiCo and discover the critical importance of consumer insights in shaping your strategy. Key Takeaways: Learn why testing packaging and understanding consumer sentiment is essential before pivoting. Discover the insights Rich gained from working in both corporate and startup environments. Find out how...
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Building a Vision for Transformation: An Interview with Tricia Bouras
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Transformation isn’t just a buzzword—it’s a powerful force that can redefine the future of your brand. In this episode, we dive deep with industry leader Tricia Bouras as she shares her journey of driving transformation across major global brands like Calvin Klein, Hanes, and Wrangler. We explore the core elements of transformation: Vision: How to craft and crystallize a compelling vision that serves as the foundation for change. Consumer-Driven Strategy: How understanding market trends and consumer needs can lead to growth. Collaboration: Why building a vision together with your...
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Why Immersive Storytelling Is the Key to Future Brand Growth: An Interview with Daz McColl
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In this episode of the Listen Loudly podcast, we dive deep into immersive experiences and explore how leadership and customer-driven ecosystems are shaping today's top brands. 🚀 Daz McColl shares insider stories from working with X Games and ESPN, including how they crafted a first-of-its-kind companion app that revolutionized fan engagement—boosting brand value and driving revenue through deeper viewer interaction. We also reflect on the resurgence of luxury retail and the strategic shift at Neiman Marcus, focusing on how digital storytelling helped reclaim their status post-bankruptcy....
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Overcoming Burnout: An Interview with Dr. Melanie McNally
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Burnout—it’s a word that every high achiever dreads, but many of us face it head-on without a clear path to recovery. In this episode of the Listen Loudly podcast, Dr. Melanie, an expert brain coach, dives deep into the neuroscience of burnout and the flow state. Discover why many of us live in the "struggle phase," constantly battling distractions and overwhelm, and learn actionable strategies to move into flow and stay there. Key Takeaways: What burnout really looks like neurologically and why it happens. How your brain physically changes during burnout. Practical steps to design...
info_outlineJoin branding expert Kathy Galloway in this episode as she explores the pivotal role of brand positioning for emerging brands.
Kathy presents a simple yet powerful framework to clarify a brand's purpose, mission, and target audience. Diving into the nuances of positioning, she highlights common challenges faced by brands and stresses the significance of understanding consumers and testing positioning statements.
This insightful discussion provides tangible tips for CMOs and marketers to evaluate and enhance their brand positioning, showcasing how a clear brand identity can drive strategic decisions and unlock growth opportunities.
Tune in to this exciting new episode with Prentice Howe and Bethany Cranfield, only here on Listen Loudly.
Show Notes
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Kathy Galloway - Speaker and Educator on Brand Positioning, Brand Purpose and Innovation
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Brand Positioning - “Emphasizes on who you’re talking to, what you’re saying to them, and why they should care.” - Kathy Galloway
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Clarity Catalyst Framework - Is a proprietary framework for brand positioning developed by Kathy Galloway
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Purpose - sets up the foundation for everything you’re doing
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Mission - answers the question, “What am I doing?”
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Brand Positioning - defining the consumer and what problems they’re facing
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Values - the result of your ‘Purpose’ and ‘Mission’
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Identity - what the brand is all about
Resources
Door No. 3 Website
Door No. 3 LinkedIn
Door No. 3 Instagram
Listen to The Empowered Challenger Podcast with Prentice Howe
Connect with Prentice Howe on LinkedIn
Connect with Bethany Cranfield on LinkedIn