Listen Loudly
Welcome to the Listen Loudly podcast, where we amplify voices and have thought-provoking conversations to bring a challenger mindset to life! As a brand strategy firm based in Austin, Texas, we arm companies and organizations by activating their unique challenger identity to distinguish them and bring focus to their place in the business world as they rise above the competition. On this podcast, we will share our thoughts and give you insights into the challenges that market and business leaders are facing every day. We hope to be a source of inspiration and takeaway for aspiring challenger brands everywhere. Join in the conversation as we get ready to unleash the challenger spirit in you!
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Strategic Business Influencers: An Interview with Paige Velasquez Budde
02/05/2025
Strategic Business Influencers: An Interview with Paige Velasquez Budde
As a business leader, you know the importance of building trust, credibility, and differentiation for your organization. But have you considered how developing your personal brand as a strategic business influencer can unlock new levels of impact and growth? In this episode, we sit down with Paige Velasquez Budde, Partner & CEO at Zilker Media and an expert in helping executives and entrepreneurs amplify their thought leadership. Paige shares a transformative framework for recognizing your unique potential and aligning your personal and professional goals. You'll discover: The common misconceptions that hold leaders back from personal branding (and why they're wrong) A step-by-step process for creating your "Influence ID" to build a mission-driven, authentic brand Practical tips for managing online presence and first impressions to accelerate trust How to leverage your expertise and experience to drive greater impact beyond your company Whether you're preparing for a business exit, looking to recruit top talent, or simply want to expand your reach, this episode will inspire you to embrace your role as a strategic business influencer. Get ready to unlock your full potential and take your leadership to new heights! Show Notes: Paige Velasquez Budde LinkedIn: Influence ID - 5-step process for building an authentic, mission-driven brand Brand Power Score - Zilker Media - an Austin-based agency building people-driven brands "The Strategic Business Influencer" - upcoming book by Paige Velasquez Budde Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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2024 Year-End Review
12/11/2024
2024 Year-End Review
This year has been a journey through inspiring conversations with industry leaders across banking, skincare, plant-based foods, and beyond. In this episode of the Listen Loudly Podcast, we look back to stories that reveal not just the strategies behind iconic brands but the human grit, passion, and innovation driving them forward. Whether you're scaling a startup or leading a team in a global organization, this episode will help you learn how leaders made their mark in the industries they’re in. Show Notes The ROI of Purpose: An Interview with Haley Rushing from The Purpose Institute Embracing a Challenger Spirit to Ignite Change: An Interview with Nicole Rex from Dell Lean Into Growth: An Interview with Jason Bronstad The Evolving Leader: An Interview with Amy Gordinier from Skinfix How to Scale a CPG Brand: An Interview with Rich Rodríguez-Mahé Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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Striking a Media / Messaging Balance: An Interview with Ryan Pitylak
11/27/2024
Striking a Media / Messaging Balance: An Interview with Ryan Pitylak
In this episode of Listen Loudly podcast, we dive deep into the intersection of creative and media in marketing with Ryan Pitylak, a seasoned digital marketer. Having worked with major brands like Fox, E-Trade, and Beachbody, Ryan shares: The critical role creative plays in driving ad performance. Why creative is now the key to targeting on platforms like Meta and TikTok. The distinction between demand creation and demand capture, and how to master both for brand success. How empathy and mission-driven strategies transform both businesses and lives. Why scaling creative production is essential for reaching broader audiences. Ryan also shares his personal journey, from running his agency to creating pathways for traders to succeed, emphasizing how value-driven products lead to sustainable growth. Don’t miss these actionable insights to level up your marketing game! Show Notes Ryan Pitylak LinkedIn: Unique Influence – A creative agency specializing in performance marketing, offering strategic campaigns that connect brands with their audience. Demand capture – focuses on reaching and converting customers who are already actively interested in a product or service. It involves targeting high-intent audiences through precise media buying, personalized messaging, and strategic ads. Demand creation – focuses on generating awareness and interest in a product or service among audiences who may not yet know they need it. Through creative content, targeted campaigns, and strategic outreach. 72andSunny – A full-service creative agency known for campaigns that inspire action and drive results, blending traditional and digital media. Zynga – A leading mobile game developer, known for creating engaging, interactive games that drive large-scale user acquisition through demand capture strategies. Beachbody – A health and fitness brand that leverages campaigns with targeted digital marketing to build its loyal customer base. P90X – A fitness program by Beachbody. OTT (Over-the-Top) – A digital media service delivering content directly over the internet, capturing demand through on-demand viewing and creating new demand. Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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7 Tips to Lead with Mindfulness: An Interview with Sherif Sakr
11/20/2024
7 Tips to Lead with Mindfulness: An Interview with Sherif Sakr
In this episode of Listen Loudly Podcast, we delve into the transformative power of mindfulness with our guest, Sherif. Discover how creating space between stimulus and response can unlock fulfillment and help you focus on what truly matters. Learn about daily mindfulness practices, from meditation to gratitude. Explore why mindfulness isn't just a trend but a business imperative. Hear how the "eulogy exercise" reshapes leadership priorities. Find out how to balance energy, work, and love without the overwhelm. Gain actionable tips to integrate mindfulness into your AM and PM routines. Sherif shares real-life insights, his unique professional journey from engineering to wellness, and practical steps for anyone eager to build mindfulness into their day—even if you're a busy executive. Whether you're a CEO or someone looking to lead a more balanced life, this conversation will inspire you to start your journey toward mindfulness and purpose. Show Notes Sherif Sakr LinkedIn - Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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CEO Unlocked: Goal Setting for the Next Level: An Interview with Joel Trammell
11/13/2024
CEO Unlocked: Goal Setting for the Next Level: An Interview with Joel Trammell
Dive into a powerful conversation on what it truly means to lead at the highest level. Our guest, a seasoned CEO coach, Joel Trammell, unpacks the often-overlooked mental models that distinguish successful CEOs from the rest. In this episode of Listen Loudly Podcast, we explore the critical shifts CEOs must make, moving beyond specialized expertise to adopt a holistic, goal-centric mindset. Key Insights Transitioning from functional expertise to a generalist CEO role The 3 mental models that transform organizational leadership Why conventional goal setting often fails CEOs and what to do instead The essential role of quarterly goals in maintaining agility and alignment How to engage teams and avoid common pitfalls in CEO-level goal setting Set goals that foster alignment and keep teams engaged, no matter the organization’s size. Learn how seasoned CEOs leverage mental models and quarterly benchmarks to stay on track and lead with clarity. Show Notes: Joel Trammell LinkedIn - People Model - one of the mental models that is described as adapting your leadership approach to effectively manage and engage people with diverse behavioral styles Sustainable Business Model - one of the mental models described as consistently providing value to three key stakeholders: customers, employees, and shareholders Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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Make Better Decisions: The Role of Research in Marketing
10/02/2024
Make Better Decisions: The Role of Research in Marketing
In this episode of Listen Loudly Podcast, we dive deep into how research can dramatically improve marketing outcomes, even on a tight timeline. From AB testing to rapid feedback loops, our guests, Ron Howard and Jordan Kraft, break down how data-driven insights can help brands fine-tune their messaging and make smarter decisions, faster. Key Takeaways: Learn why research doesn’t have to be a colossal or time-consuming effort. Discover how quick, tactical studies can provide invaluable insights for optimizing your ads. Hear real-world examples, including a global crisis study completed in just 5 days. Explore how AI is transforming the speed and depth of marketing research today. Tune in to hear why your next campaign might just depend on pausing for research—and why it’s faster and more affordable than you think! Show Notes: Ron Howard - Jordan Kraft - Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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How to Scale a CPG Brand: An Interview with Rich Rodríguez-Mahé
09/25/2024
How to Scale a CPG Brand: An Interview with Rich Rodríguez-Mahé
In this episode of Listen Loudly, we dive deep into the biggest mistakes challenger brands make when scaling. Joined by seasoned CPG marketer Rich Rodríguez-Mahé, we explore why rushing to change or pivot can harm your brand more than help it. Learn from his 14-year journey at PepsiCo and discover the critical importance of consumer insights in shaping your strategy. Key Takeaways: Learn why testing packaging and understanding consumer sentiment is essential before pivoting. Discover the insights Rich gained from working in both corporate and startup environments. Find out how AI and data are changing the role of today's CMO. Show Notes: Ricky Rodríguez-Mahé Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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Building a Vision for Transformation: An Interview with Tricia Bouras
09/18/2024
Building a Vision for Transformation: An Interview with Tricia Bouras
Transformation isn’t just a buzzword—it’s a powerful force that can redefine the future of your brand. In this episode, we dive deep with industry leader Tricia Bouras as she shares her journey of driving transformation across major global brands like Calvin Klein, Hanes, and Wrangler. We explore the core elements of transformation: Vision: How to craft and crystallize a compelling vision that serves as the foundation for change. Consumer-Driven Strategy: How understanding market trends and consumer needs can lead to growth. Collaboration: Why building a vision together with your team leads to more successful transformations. Adapting to Change: Strategies for overcoming the fear of change and turning it into a positive force for innovation. With a wealth of experience leading brands through significant transformations, Tricia provides actionable insights for marketing leaders, executives, and entrepreneurs looking to navigate change effectively. Whether you're a startup, mid-cap, or an established enterprise, this conversation is filled with lessons that will empower you to create lasting impact. Show Notes: transformation - the process of making significant changes in a business's structure, strategy, or operations to improve performance and adapt to market demands. This can include repositioning a brand, entering new markets, or evolving products and services based on consumer feedback. Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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Why Immersive Storytelling Is the Key to Future Brand Growth: An Interview with Daz McColl
09/11/2024
Why Immersive Storytelling Is the Key to Future Brand Growth: An Interview with Daz McColl
In this episode of the Listen Loudly podcast, we dive deep into immersive experiences and explore how leadership and customer-driven ecosystems are shaping today's top brands. 🚀 Daz McColl shares insider stories from working with X Games and ESPN, including how they crafted a first-of-its-kind companion app that revolutionized fan engagement—boosting brand value and driving revenue through deeper viewer interaction. We also reflect on the resurgence of luxury retail and the strategic shift at Neiman Marcus, focusing on how digital storytelling helped reclaim their status post-bankruptcy. 📈 This episode is a masterclass in growth marketing—whether you’re a leader looking to inspire your team or a brand ready to break conventions, you won’t want to miss the transformative insights shared. 💡 Show Notes: Darren "Daz" McColl - Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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Overcoming Burnout: An Interview with Dr. Melanie McNally
09/04/2024
Overcoming Burnout: An Interview with Dr. Melanie McNally
Burnout—it’s a word that every high achiever dreads, but many of us face it head-on without a clear path to recovery. In this episode of the Listen Loudly podcast, Dr. Melanie, an expert brain coach, dives deep into the neuroscience of burnout and the flow state. Discover why many of us live in the "struggle phase," constantly battling distractions and overwhelm, and learn actionable strategies to move into flow and stay there. Key Takeaways: What burnout really looks like neurologically and why it happens. How your brain physically changes during burnout. Practical steps to design your workday around peak performance. The role of active recovery and why your brain needs more than just relaxation. Watch the full episode to discover: How to recognize the early signs of burnout and prevent it. Tips on entering and sustaining the flow state. What one small change can make a huge difference in your productivity and well-being. Join us for a conversation that could transform how you approach work and recovery. Show Notes: Dr. Melanie McNally LinkedIn - Understanding and Creating Flow by Dr Melanie McNally - Psychology Today: How to Unlock Effortless Productivity and Creativity - - it describes the different stages of optimal performance, from the initial challenge to the replenishment of mental resources. - involves some activity that actively promotes healing and rejuvenation – both mental and physical. Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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How Curiosity Fuels Growth: An Interview with Liya Sharif Lancia
08/21/2024
How Curiosity Fuels Growth: An Interview with Liya Sharif Lancia
In this episode of the Listen Loudly, we sit down with Liya Sharif Lancia, a dynamic leader whose career has spanned from professional ballet to VP of Marketing at Qualcomm, and now, the cutting-edge world of AI. Liya’s journey is a testament to the power of curiosity, discipline, and the courage to step into the unknown. We dive deep into the metaphor of jackhammers vs. hummingbirds—are you laser-focused, or do you embrace a life of exploration? Liya shares how her "hummingbird" approach has allowed her to cross-pollinate ideas across vastly different fields, creating a rich, fulfilling career. Key Takeaways How to balance deep discipline with a thirst for knowledge and new experiences. The transition from corporate tech giant Qualcomm to launching a startup in AI-driven women’s healthcare. Why taking a sabbatical can be the key to unlocking your next big career move. The role of curiosity in becoming a future-ready marketing leader. Insights on how AI will transform the marketing landscape and why creativity will remain a uniquely human trait. Show Notes: - an American multinational corporation headquartered in San Diego, California, and incorporated in Delaware. It creates semiconductors, software, and services related to wireless technology. - an AI technology company delivering secure, data-driven biomedical and genomics healthcare insights for clinics, research labs, providers, and patients. Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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Demystifying SEO: An Interview with Josh Loewen
08/14/2024
Demystifying SEO: An Interview with Josh Loewen
In this episode of Listen Loudly, we sit down with Josh, an SEO expert, to dive deep into the often misunderstood world of SEO. We discuss the importance of slowing down and thinking about your search queries, the synergy between SEO and PPC, and how technical SEO elements can make or break your online presence. Discover why SEO is a critical component of marketing that can significantly impact your business’s visibility and success. Learn about common SEO mistakes, the role of off-page SEO, and how AI is transforming the search landscape. Josh shares his passion for SEO and offers actionable insights on: Understanding what Google knows about you and your queries How to effectively use PPC data to boost your SEO strategy Common technical SEO pitfalls and how to avoid them The impact of hidden content on your SEO efforts The future of SEO in an AI-driven world Links Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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Lead Like An Athlete: An Interview with Stephanie Paige Miller
08/07/2024
Lead Like An Athlete: An Interview with Stephanie Paige Miller
Dive into an inspiring conversation with Stephanie as she shares her incredible journey from a digital novice to a leader in the ever-evolving world of social media. In this Listen Loudly episode, we discuss her early career challenges, the pivotal moments that shaped her path, and her insights on leadership and innovation in digital marketing. Stephanie shares the importance of being an operator, how she led legacy brands into the digital age, and the crucial role of having a niche in your career. Whether you're a marketing executive or a budding social media strategist, this episode offers valuable lessons and inspiring stories. Don’t miss out on these key takeaways: How to carve your niche in a competitive industry. Balancing traditional and digital media strategies. The impact of sports and discipline on leadership. Staying relevant and authentic in a fast-paced digital world. Show Notes: Legacy Brands - a brand with a long history and reputation - a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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Utilizing Storytelling and Education for Impact: An Interview with Evan Harrison
07/31/2024
Utilizing Storytelling and Education for Impact: An Interview with Evan Harrison
Discover the inspiring journey of Evan Harrison, CEO of Kiss The Ground, as he delves into the transformative power of regenerative agriculture. In this episode of Listen Loudly, Evan shares his expertise in storytelling, the impact of real-time feedback, and how Kiss The Ground is advancing soil health to combat climate change and improve wellness. Learn about the importance of aligning brand values, the role of data in optimizing outreach, and the unique challenges faced in promoting regenerative practices. Whether you're passionate about sustainable agriculture or looking to understand the intersection of media and environmental activism, this conversation is packed with valuable insights. Show Notes: Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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Unleash Fame, Fans, & Fortune Through Brand Experience: An Interview with Julie Oxberry and Michelle Du-Prât
07/23/2024
Unleash Fame, Fans, & Fortune Through Brand Experience: An Interview with Julie Oxberry and Michelle Du-Prât
Have you ever wondered what sets an exceptional brand experience apart? Unlock the magic behind top-tier brand experiences with Julie and Michelle from Household, the independent creative agency making waves in London, New York, and LA, and the creative masterminds behind some of the most immersive brand experiences. From redefining retail with the Harry Potter flagship store to innovative sustainable designs using coffee beans and pet hair, their journey to becoming a B Corp is nothing short of inspiring. Dive into the nuances of brand experience versus experiential marketing and learn how Household turns customers into passionate fans through data-driven insights. Ready to transform your brand? Watch now and discover how to create impactful, memorable experiences that resonate with your audience. 📈 Show Notes: Brand Experience - “Is how a customer or a guest or any human or visitors live and experience a brand, either with full emotion, full interaction, or full practicality.” -Julie Oxberry Superfan - “A band or a cohort of customers that are the most passionate advocates of a brand.” -Michelle Du-Prât Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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Shift from Accidental to Intentional Growth
07/10/2024
Shift from Accidental to Intentional Growth
Marketing should not be a cost center for your business—it should be a profit generator. If you're struggling to turn your marketing efforts into measurable growth, this episode is for you. Join us as we delve into the concept of shifting from accidental to intentional growth, transforming that pit-of-your-stomach anxiety into confident strategic planning. Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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When Your Results Plateau: An Interview with Zach Cochran
06/26/2024
When Your Results Plateau: An Interview with Zach Cochran
Dive into the world of paid media with expert Zach Cochran, together with Prentice and Bethany as they debunk common misconceptions and share actionable strategies for growth. Whether you're struggling to drive awareness or scale your customer acquisition, this episode is packed with insights to help you optimize your paid advertising efforts. Don't miss out on their insights and real-life success stories that can help you transform your marketing efforts. Connect with Zach Cochran Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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Embracing AI to Drive CPG Innovation: An Interview with Perri Gordon
06/19/2024
Embracing AI to Drive CPG Innovation: An Interview with Perri Gordon
Discover how Kraft Heinz and NotCo are breaking barriers in the plant-based food industry using advanced AI technology. In this episode, we dive into the journey of Perri Gordon and the innovative partnership that's making plant-based foods delicious and accessible for everyone—even carnivores! From AI-driven food development to disruptive marketing strategies, learn about the future of food and how these companies are setting new standards. Connect with Perri Gordon Links Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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Sales, Meet Marketing: An Interview with Wes Gay
06/12/2024
Sales, Meet Marketing: An Interview with Wes Gay
In this episode of Listen Loudly podcast, we dive deep with marketing and sales expert, Wes Gay, on bridging the gap between these crucial business functions. Discover how to: Eliminate confusion in your marketing and sales strategies Leverage storytelling to captivate your audience Identify the 'right words' to attract and convert leads Boost email marketing effectiveness with simple tweaks Wes also shares a little bit of his personal journey with ADHD and how it has shaped his professional approach. Don't miss this insightful conversation packed with actionable advice! Connect with Wes Gay Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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Outthink Your Competition: An Interview with Darren McColl
06/06/2024
Outthink Your Competition: An Interview with Darren McColl
Join us in this riveting episode of Listen Loudly podcast, where we dive deep into the marketing world with industry veteran Darren “Daz” McColl. Discover how to separate good ideas from bad, balance vision with strategy, and navigate the ever-changing marketing landscape. If you're a marketing executive looking for inspiration and actionable insights, this episode is a must-listen! A few key thoughts: "Strategy without vision lacks inspiration, and vision without strategy lacks a path to progress." "The best ideas often come from unexpected places and require the courage to break conventions." "Understanding customers on a deeper emotional level fuels effective storytelling and marketing success." Don't miss out on these valuable insights! Darren McColl Links Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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Leading a Challenger Brand Inside Patagonia: An Interview with Jen Berliner
05/29/2024
Leading a Challenger Brand Inside Patagonia: An Interview with Jen Berliner
Ever wondered how major brands are tackling the environmental crisis? Dive into a revealing discussion with Jen Berliner, head of marketing at Patagonia Provisions, as we explore the transformative world of regenerative agriculture. Unpack the myths, the practices, and the future of sustainable farming with insights that could change the way we think about our food and our planet. Links Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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DEI in Marketing: An Interview with Lily Zheng
05/22/2024
DEI in Marketing: An Interview with Lily Zheng
In this episode, we dive into the critical topics of Diversity, Equity, and Inclusion (DEI) within the marketing leadership landscape, with our guest, Lily Zheng. This episode is packed with valuable insights, practical advice, and thought-provoking discussions that will help you navigate DEI challenges in your organization. Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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Your Briefs Aren't Tight Enough
05/15/2024
Your Briefs Aren't Tight Enough
Struggling to harness your team's creativity? In this episode, we dive deep into the art of crafting precise creative briefs that can revolutionize your projects! Discover why tightening your briefs isn't just about constraints—it's about clarity and focus. We share real-life examples, industry secrets, and practical steps to keep your creative projects on track and impactful. Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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Unveiling Marketing Secrets: How Top Leaders Outsmart Challenges!
05/03/2024
Unveiling Marketing Secrets: How Top Leaders Outsmart Challenges!
Step into the world of strategic mastery with our latest Listen Loudly Podcast episode! We're dissecting the invaluable insights from our survey with top marketing leaders to reveal the tactics that truly differentiate successful brands. Join us as we explore the struggles and strategies of today's marketing gurus, providing you with the tools to enhance your own marketing efforts. Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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A Lesson from Geese
04/24/2024
A Lesson from Geese
On this episode of Listen Loudly, Prentice Howe shares a profound lesson about teamwork and leadership which he learned from his experience at the Hoffman Institute. He discusses how a teacher compares the dynamics of geese in flight in keeping a team unified and motivated. Just as geese fly farther together when they support each other, we discover how viewing team cooperation through this lens can strengthen our own abilities as leaders. Tune in to learn practical insights on how you can effectively rally your team with the same resilience and cohesion exhibited by the geese in formation, only here on Listen Loudly. Show Notes - The Hoffman Quadrinity Process®, founded by in 1967, is a week-long residential and personal growth retreat that helps participants identify negative behaviors, moods, and ways of thinking that developed unconsciously and were conditioned in childhood. - The passage compares the flight formation of geese to teamwork and cooperation. Geese flying in a V formation conserve energy and increase their range. They support each other, taking turns leading and honking to encourage speed. When one is sick or injured, others stay with it until it recovers or dies. The passage highlights the importance of standing by each other, akin to geese behavior. Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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All Things Brand Strategy: An Interview with Kathy Galloway
04/10/2024
All Things Brand Strategy: An Interview with Kathy Galloway
Join branding expert Kathy Galloway in this episode as she explores the pivotal role of brand positioning for emerging brands. Kathy presents a simple yet powerful framework to clarify a brand's purpose, mission, and target audience. Diving into the nuances of positioning, she highlights common challenges faced by brands and stresses the significance of understanding consumers and testing positioning statements. This insightful discussion provides tangible tips for CMOs and marketers to evaluate and enhance their brand positioning, showcasing how a clear brand identity can drive strategic decisions and unlock growth opportunities. Tune in to this exciting new episode with Prentice Howe and Bethany Cranfield, only here on Listen Loudly. Show Notes - Speaker and Educator on Brand Positioning, Brand Purpose and Innovation Brand Positioning - “Emphasizes on who you’re talking to, what you’re saying to them, and why they should care.” - Kathy Galloway Clarity Catalyst Framework - Is a proprietary framework for brand positioning developed by Kathy Galloway Purpose - sets up the foundation for everything you’re doing Mission - answers the question, “What am I doing?” Brand Positioning - defining the consumer and what problems they’re facing Values - the result of your ‘Purpose’ and ‘Mission’ Identity - what the brand is all about Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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Shift Your Mindset: An Interview with Terry and Ashley Williams
04/03/2024
Shift Your Mindset: An Interview with Terry and Ashley Williams
On this episode of Listen Loudly, Terry and Ashley Williams discuss how developing a growth mindset, emotional intelligence, and the ability to thoughtfully respond instead of reacting can help you achieve success and overcome challenges. Terry shares how they used mental preparation techniques to push through a high-intensity sports competition, while Ashley explains how she helps entrepreneurs overcome mental blocks through strategic planning and sustainable business growth. Listeners will learn practical tips for developing mental toughness, seeking feedback, how you can start your day strong, and finding daily opportunities for personal growth. Sit tight with this discussion as hosts, Prentice Howe and Bethany Cranfield, guide you through the conversation. Tune in now! Show Notes - wife of Terry Williams; co-founder of The League - Houston Gym and Group Fitness Training - husband of Ashley Willions, co-founder of The League - Houston Gym and Group Fitness Training, coach and speaker, and the ambassador of Lululemon - a group athletic circuit training for every body - Founded in Vancouver, Canada in 1998, Lululemon athletica is a technical athletic apparel company for yoga, running and training. - involves adopting a new set of beliefs, values, or mental frameworks that can lead to personal growth, improved well-being, and better problem-solving abilities. Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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Agency + Brand Matchmaking: An Interview with Daniel Weiner from YouShouldTalkTo
03/27/2024
Agency + Brand Matchmaking: An Interview with Daniel Weiner from YouShouldTalkTo
Sit down with Daniel Weiner of YouShouldTalkTo, a matchmaker for marketers and CMOs. Daniel talks about how he transitioned from agency work to helping brands and agencies find the right fit. In this episode, he covers the importance of chemistry checks early in the process, common reasons why partnerships break down, and how agencies can better present themselves. Learn best practices for RFPs, red flags to avoid, and Daniel's perspective on spec work. This entire conversation will surely provide insights on navigating agency searches and building strong, long-lasting client-agency relationships. Enjoy this discussion on Listen Loudly with your hosts, Prentice Howe and Bethany Cranfield. Show Notes - founder of YouShouldTalkTo and a professional brand matchmaker. - a company that pairs brands/marketers [for free] with vetted agencies and/or freelancers for marketing and tech needs. - Chief Marketing Officer, a corporate executive responsible for managing marketing activities in an organization. - Request For Proposal, a document that solicits a proposal, often made through a bidding process, by an agency or company interested in procurement of a commodity, service, or valuable asset, to potential suppliers to submit business proposals. Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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PR That Gets Results: An Interview with Elaine Garza from Giant Noise
03/20/2024
PR That Gets Results: An Interview with Elaine Garza from Giant Noise
Have you ever wondered how the PR world works? Join Elaine Garza of Giant Noise as she dives into the dynamic world of PR and influencer marketing, offering valuable insights on crafting comprehensive strategies that blend traditional and new media approaches. She emphasizes the significance of measuring ROI using sales data and influencer metrics to validate marketing efforts. From best practices for influencer programs to the challenges of collaborating with influencers, Elaine shares expert tips for seamless integration with in-house marketing teams. Tune in to gain a deeper understanding of the evolving landscape of PR and influencer marketing, only here on Listen Loudly. Show Notes - founder and CEO of Giant Noise, a public relations and social media agency with offices in Austin, San Antonio and Dallas. - a Texas-based public relations public relations and digital media digital media agency that creates newsworthy newsworthy stories for our clients through earned media, social media management and influencer partnerships. - or Public Relations; the practice of managing and disseminating information from an individual or an organization to the public in order to influence their perception. a global leader revolutionizing how top agencies and brands harness the power of data to drive creator and influencer marketing strategies. - or Return on investment; a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of a number of different investments. - a person who is able to generate interest in something (such as a consumer product) by posting about it on social media Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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Leading With Empathy
03/13/2024
Leading With Empathy
In this episode, we amplify the voices of leaders who have harnessed the power of empathy to create positive and impactful change in their organizations. Join us as we dive into real-world stories, practical insights, and strategies that showcase the profound impact of empathetic leadership. From fostering inclusive cultures to enhancing team dynamics, the Listen Loudly Podcast aims to help us understand how empathy can redefine and elevate leadership style. Tune in as we uncover the transformative potential of compassionate leadership, and discover how actively listening to the needs of others can shape a more connected and resilient workplace. Show Notes - Empathetic leadership is a style of leadership that focuses on identifying with others and understanding their point of view. Empathetic leaders take a genuine interest in the people around them; what makes them tick, what inspires them and the way they feel. - Trauma informed leaders accept a realistic view of the organizational culture even if it’s negative. - Develop and show empathy for everyone involved in your corporate transition, and you’ll lead a team that feels valued, included, and driven to help your initiative succeed. “Empathy does not equal weakness, it equals strength.” -Prentice Howe “Showing genuine care for employees and clients results in emotional safety and increased productivity.” -Prentice Howe “A trauma-informed lens recognizes and honors the emotional scars that people may struggle with even at work. It can help the leader have empathy and compassion for their employees, both powerful emotions themselves for a leader to have.” -Prentice Howe Resources Website LinkedIn Instagram Listen to with Prentice Howe Connect with Prentice Howe on Connect with Bethany Cranfield on
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